Daily News

Springfield Thunderbirds Recognized for Record-setting Successes in 2022-23

SPRINGFIELD — The Springfield Thunderbirds were recognized for hitting milestone thresholds across a variety of business categories during the American Hockey League’s team business meetings in Tucson, Ariz. The annual event features representatives from all 32 member clubs for sessions discussing best practices and innovative ideas across multiple departments.

On the heels of another record-setting year for the Thunderbirds business that saw new regular-season records in attendance per game (6,162), sellout games (15, including every Saturday from Dec. 30 onward), season-ticket members, and group-sales revenue, the team’s ticket sales department achieved a number of milestones for a second straight season. Among them were 600 new full-season equivalents (FSE), a metric that tracks full-season and partial-season ticket sales. The department also saw a greater than 85% renewal rate among its full-season ticket members.

Individual game ticket sales also provided the Thunderbirds with two more threshold recognitions, as the business saw a greater than 15% increase in both FSE revenue per game and group ticket revenue per game.

In what was also a record-setting year for the club’s corporate sales department, that area of the business was recognized for also seeing a greater than 85% renewal rate in corporate cash accounts en route to a single-season record in corporate revenue.

“Our entire staff has worked diligently to have an impact that is tangible in the arena, and these honors speak to that hard work coming to fruition,” Thunderbirds President Nathan Costa said. “On each of our big promotional nights, we are engaging fans of all ages and creating lifelong memories, which will always remain a top priority. The growth in ticket sales is a testament to our incredible fan support, which proves we can be a force in our league, even as a smaller market. In turn, those bodies in the arena provide so much value for our corporate partnerships, and their support and involvement have allowed that department to reach new heights as well.”

The Thunderbirds also had a prolific season in the Springfield community, with more than 250 appearances by mascot Boomer and team players combined, ranging from youth hockey practice sessions to charitable affairs like the Rays of Hope walk, annual Teddy Bear Toss deliveries, and corporate partnership events.