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40 Under 40 Class of 2020

Vice President of Institutional Advancement, Holyoke Community College; Executive Director, HCC Foundation; Age 35; Education: Cedar Crest College (BA), Drexel University (MA)

Sbriscia’s many leadership roles range from overseeing a $13.4 million endowment and more than $250,000 in scholarship awards annually to supervising completion of the HCC MGM Culinary Arts Institute and other capital projects.

Amanda Sbriscia

Amanda Sbriscia

What did you want to be when you grew up? Katie Couric. I wanted to be the Today show anchorperson. I even attended a summer camp for electronic media when I was in high school.

What’s been your biggest professional accomplishment so far in your career? Being a small part of providing financial support to students so they can achieve their dreams of a college education. Ultimately, it’s the donor who creates life-changing opportunities. But in my professional capacity, it has been an honor to facilitate the creation of scholarships, programs, and initiatives that make such a lasting and far-reaching difference.

What do you do for fun? Take long-weekend trips with my husband, Keith. Saratoga Springs is a favorite. Also, dance in the kitchen to absolutely any song. My go-to Pandora stations include Hip Hop BBQ, Classic Rock, 90s Pop, and ABBA Radio. They rarely disappoint!

How do you relieve stress? Running will always shake off a bad day, lift a mood, and change my perspective. Also, Netflix.

What’s your favorite hangout or activity in Western Mass., and why? A run on the Norwottuck Rail Trail followed by ice cream at Flayvors of Cook Farm (or ice cream at any spot in Western Mass., really). And though outdoor running will always have my heart, so does CrossFit SVG. The sense of community it provides is extraordinary, and as a result, I’ve come to realize that every one of us is stronger than we think — physically and emotionally.

What person, past or present, would you like to have lunch with, and why? All four of my grandparents, together. I don’t know that I fully appreciated the stories they told when I was younger. I’m blessed to still have both grandmothers, but how great it would be to have them all in the same room again.

What fictional character do you relate to most, and why? Joy from the movie Inside Out. Joy is the engine. She keeps everyone moving and happy, which I try to do. She’s optimistic but, in many ways, also the least flexible. But at least she’s got great hair.

40 Under 40 Class of 2020

Director of Enrollment Marketing, Bay Path University; Police Officer, West Springfield Police Department; Age 28; Education: Bay Path University (BS, MS)

In addition to her role at Bay Path, overseeing a wide array of undergraduate and graduate outreach efforts, Sippel has a passion for public service. Among other roles, she’s a part-time police officer in West Springfield and president of the Springfield chapter of Zonta International, which promotes women’s rights through service and advocacy.

Melissa Sippel

Melissa Sippel   Photo by Leah Martin Photography

What did you want to be when you grew up? I wanted to be the person who drives the luggage truck at the airport. That is the first job I remember wanting. I think I figured, if I worked at the airport, I could fly any time I wanted — and guarantee my luggage would be on the plane! I am sure it stemmed from my love of flying and traveling, a love I still have today.

What three words best describe you? Empathetic, creative, enthusiastic.

What’s been your biggest professional accomplishment so far in your career? I am very proud of the Excellence Awards from the Council for Advancement and Support of Education that my team has won over the years, including two gold awards. I am especially proud of the award we received for a video that I helped produce. It was a point-of-view video of a college student’s experience, and I wore a GoPro camera on my forehead to film it.

What do you do for fun? I love to craft. I make crafts out of things people would otherwise throw away. I like taking what someone would consider trash and turning it into something beautiful.

What are you passionate about? Crafting. Vegetarianism. Bowties. Documentaries. Community service. Recycling. Social justice. My girlfriend. And world peace.

Who inspires you, and why? My grandmother. She is my best friend and my biggest cheerleader. She is kind, fair, and compassionate. She has been through a lot but has accomplished so much over her lifetime, even at times when it was not easy for women to succeed.

What person, past or present, would you like to have lunch with, and why? My grandfather, who passed away a few months before I was born. My family always says I am a lot like him, and I would love to have a conversation with him to see what they mean, and to show him who I have become.

40 Under 40 Class of 2020

Chief Smiling Officer, the Art Cart; President, ACS Regulatory Consulting Age 28; Education: Quinnipiac University (MS)

Shahid has grown the Art Cart — a creativity and movement program for people with Parkinson’s disease — into a national company, traveling to various communities to reinstill confidence in patients’ abilities by teaching them to work with their symptoms instead of feeling burdened by them.

Saba Shahid

Saba Shahid

What did you want to be when you grew up? A maxillofacial surgeon, to spread smiles by fixing children’s cleft conditions. I was accepted to medical school but decided not to go, as I had just started the Art Cart and found that I can use my passion for art and medicine to help improve symptoms of movement disorders such as Parkinson’s. I feel blessed to see patients smile when they see improvements in their symptoms from the programming we offer.

What’s been your biggest professional accomplishment so far in your career? Authoring the Let’s Combat Micrographia interactive workbook series, which helps those living with Parkinson’s disease improve their symptom of micrographia. It is the only book of its kind and is currently sold worldwide in English and Spanish.

What are you passionate about? Spreading as many smiles as I possibly can. Smiles are contagious and are understood in any language. They help break barriers and form bridges. The foundation of the Art Cart is focused on disorders that list the inability to smile as a symptom. We start every Smile Through Art workshop with 30 seconds of forcing a smile to spread happiness and exercise the facial muscles. Try it!

How do you relieve stress? Working full-time and being a full-time, stay-at-home mom can get exhausting. The Peloton has made relieving stress convenient and allows me to put my best foot forward every day.

What person, past or present, would you like to have lunch with, and why? I would love to have lunch with Priyanka Chopra, who is involved in so many inspirational projects.

Who inspires you, and why? My 1-year-old son, Aayan Ali, inspires me. He is so smart. His curiosity and drive to learn motivate me to do more and go one step further every day to teach him to give 150% to every opportunity that comes his way. Also, my husband, Chad, is one of the most inspirational and kindhearted people I know. I admire his drive and ambition. He keeps me on my toes, and I am forever grateful for our journey together.

40 Under 40 Class of 2020

Owner, Underwood Photography and Upscale Socks; Age 36; Education: American International College (BA, MPA)

Underwood has owned Underwood Photography for 15 years and Upscale Socks for three years. Through his charity work with Upscale Socks, 220 pairs of socks were donated to Springfield elementary schools, and 150 pairs were donated to Square One. He also established a $500 scholarship for a student at Springfield Central High School. Meanwhile, Underwood has received several awards, including the 2019 Game Changer Award from the Springfield Thunderbirds, the 2019 Changemaker Award from Martin Luther King Jr. Family Services, and the 2017 100 Men of Color Award in Hartford, Conn. He is a deacon at St. John’s Congregational Church, a board member with Way Finders, and serves on the Brianna Fund for Children with Physical Disabilities steering committee and the Love Fusion Singles & Couples Conference planning committee.

Lenny Underwood

What did you want to be when you grew up? An attorney — until I worked in the litigation department one summer at MassMutual as a 10th-grader. It was an eye-opening experience that made me rethink my life plans.

What three words best describe you? Creative, motivated, focused.

What’s been your biggest professional accomplishment so far in your career? Recently, I have been invited to guest speak in various spaces, judge competitions, offer consultation to aspiring small businesses, receive prestigious awards (like this one), and also compete and win on Wheel of Fortune with my friend in 2018.

What are you passionate about? Health and wellness. In addition to my businesses, I am also a certified personal trainer.

What do you do for fun? In my photography business, I have the priviliege to work at many fun events over the course of the week. There is usually great food, great people, and great music!

How do you relieve stress? Prayer and meditation, exercising, and, recently the sauna.

What person, past or present, would you like to have lunch with, and why? Probably Dr. Martin Luther King Jr. He accomplished so much at such a young age, and he is still widely celebrated across the world.

40 Under 40 Class of 2020

Owner, Ja’Duke Inc.; Age 36; Education: Fitchburg University (BS)

Williams started Ja’Duke Center for the Performing Arts as a part-time dance studio when she was a junior in college. Hoping for 30 to 40 students at first to cover the rent of her basement space, she had 125 enroll the first year. The studio eventually moved to an 8,000-square-foot space, where almost 400 singing, acting, and dance students now perform in up top 10 shows per year — in a state-of-the-art theater completed last fall. These days, Williams oversees several different branches of the Ja’Duke business — Ja’Duke Center for the Performing Arts, Ja’Duke Preschool, Ja’Duke Theater, Ja’Duke Driving School, and Ja’Duke Backdrops.

Kimberly Williams

Kimberly Williams   Photo by Kortney Fernette at Sugarloaf Studios

What’s been your biggest professional accomplishment so far in your career? I own Ja’Duke Inc. with my father, who is an incredible entrepreneur and businessman. For as long as I can remember, he has wanted to build a theater. This was something I never thought would be possible, but this past year, we took a risk and built a 540-seat theater. This was terrifying and exhilarating all at the same time. It is incredible to know we did something that very few people have done or will ever do, and we did it through so much hard work, dedication, persistence, and patience.

What goal do you set for yourself at the star of each day? Be grateful! I have so many blessings, and I want to make sure I appreciate them every day over and over again.

What three words best describe you? Patient, energetic, crazy.

What are you passionate about? People!

What’s your favorite hangout or activity in Western Mass., and why? I love Flayvors of Cook Farm in Hadley. We take our kids there for ice cream and to see the animals. They love it, and the ice cream is delicious!

How do you relieve stress? Every day, I work out at F45 Training in Hadley. This is an incredible de-stresser for me and allows me to do one thing for me each day. The workouts are planned, and they have trainers on site, so it is the one time each day someone else is telling me what to do.

What will your work colleagues say at your funeral? She never stopped until the day she died — but the one thing I do know is she loved me.

40 Under 40 Class of 2020

Springfield City Councilor; Actor; Partnerships Associate, Proteus Fund; Age 31; Education: Boston College (BA)

Marcus Williams

Marcus Williams   Photo by Leah Martin Photography

Williams works for the Proteus Fund, a full-service philanthropic organization that brings together like-minded partners to build effective social movements and create lasting change. He’s also serving his third term as a Springfield city councilor, this time as vice president. Meanwhile, he rediscovered his passion for acting, and in 2019 alone, he booked roles on Hulu’s Castle Rock; the film Love, Weddings & Other Disasters, starring Diane Keaton; and commercials for workforce-innovation giant Kronos and Bose audio equipment.

What three words best describe you? Driven, principled, destined.

What’s been your biggest professional accomplishment so far in your career? I am the youngest person of color to be elected to the Springfield City Council and led the charge for the city to hire its first chief Diversity officer. I also authored the ordinance to regulate mobile food trucks in the city for the first time, ending an eight-year stalemate. In my part-time acting career, I have been cast in three motion pictures (New York, I Love You; Love, Weddings & Other Disasters; and Frills), three commercials (AT&T, Kronos, and Bose), and two television shows (Castle Rock and City on a Hill). In my time as a grant writer, I have secured more than $6 million from local, state, and federal sources to combat issues such as intimate-partner violence and housing instability in my community.

What do you do for fun? Fun is always needed. To take a load off, I typically enjoy playing competitive tennis when the weather permits or spending time with friends playing either spades or video or board games.

How do you relieve stress? I separate myself from my phone and social media and focus on being present in the moment in whatever I choose to do. A good day of pampering also never hurts, from a clean haircut to getting a pedicure — all bases covered.

What person, past or present, would you like to have lunch with, and why? My grandmother comes to mind immediately. She was the best grandmother anyone could ask for and would give her last to make sure I was first. I would want her to know that she had a lasting impact on my life and that the family misses her humor, cooking, attention to detail, and, most of all, love.

What goal do you set for yourself at the start of each day? To let go and let God.

Healthcare Heroes

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Healthcare Heroes 2020 to Honor the Heroes of COVID-19

Since the phrase COVID-19 came into our lexicon, those working in the broad healthcare field have emerged as the true heroes during a pandemic that has changed every facet of life as we know it. And over the past several months, the world has paid tribute to these heroes, and in all kinds of ways — from applauding in unison from apartment-complex windows to bringing hot meals to hospital and nursing-home workers; from staging parades in front of these institutions to donating much-needed personal protective equipment (PPE).

BusinessWest and its sister publication, the Healthcare News, will pay tribute in their own way, by dedicating our annual Healthcare Heroes program in 2020 to those who are have emerged as true heroes during this crisis. We invite you to nominate one, or several, for what has become a very prestigious honor in Western Mass. — the Healthcare Heroes award.

Here are some examples of those heroes:

  • Doctors and nurses;
  • ER nurses, orderlies, techs, triage, reception;
  • EMTs;
  • Police and firefighters;
  • Nursing-home staff
  • Administrators leading the efforts to battle the pandemic;
  • End-of-life care providers;
  • Individuals and groups from our community who have stepped up to help healthcare workers with everything from hot meals to PPE;
  • Companies that have pivoted and commenced production of materials such as PPE to help those in healthcare confront the pandemic; and
  • Scientists working behind the scenes to develop a vaccine or new types of PPE.

These are just a few examples, and there are a myriad of others.

To assist those thinking of nominating someone for this honor, we are simplifying the process. All we desire is a 400-500-word essay, and/or video entry explaining why the group or individual stands out as an inspiration, and a truly bright star in a galaxy of healthcare heroes. These nominations will be carefully considered by a panel of independent judges, who will select the class of 2020.

Judging

The judging process will commence July 2020 and be completed by end of July 2020. Nominees cannot serve as awards judges. All eligible nominations received will be judged by a panel of health care industry experts whose evaluations will determine winners of the “Healthcare Heroes” Awards from among the nominees under consideration. 

Nominations

Nominations must be submitted via the designated online form. Mail-in nominations will not be accepted. Nominations may be submitted beginning December 2019 and must be received no later than 5 p.m. Eastern Standard Time on July 1, 2020. 

Notification and Recognition

BusinessWest plans to notify the winners of the “Healthcare Heroes” Awards by August, 2020 and will be profiled in the September 14 edition of BusinessWest and September issue of Healthcare News. Winners will be invited to attend the “Healthcare Heroes” Awards gala scheduled for Autumn 2020 at the Sheraton Springfield One Monarch Place Hotel. 

Eligibility

  • Nominees must work in either Hampden, Hampshire, Franklin, or Berkshire county and organization nominees must have offices in Hampden, Hampshire, Franklin or Berkshire county (may be for-profit or not-for-profit).
  • Nominations may be self-nominated or nominated by another person.
  • Nominees cannot be a member of the judges’ panel or member of the judges’ immediate family.

If using mobile device to submit nomination, please make sure your phone is in Portrait view mode.

Submitting multiple duplicate nominations does not enhance your chances of winning.

Healthcare Heroes Nomination Form

  • Nominee's Contact Information:

  • Nominated by (your information):

  • Essay Portion:

  • Video Uploads Portion:

  • Drop files here or
    Accepted file types: jpg, png, pdf, doc, tiff, avi, flv, wmv, mov, mp4, Max. file size: 2 MB.
    • Supporting Documents Portion:

    • Drop files here or
      Accepted file types: jpg, png, pdf, doc, docx, tiff, avi, flv, wmv, mov, mp4, Max. file size: 2 MB.
      Construction

      Home Makers

      Walk-in closets in master bedrooms, low-emissivity windows, and laundry rooms are the most likely features in typical new homes in 2020, based on a recent survey of single-family home builders by the National Assoc. of Home Builders.

      Energy-efficient features such as efficient lighting, programmable thermostats, and ENERGY STAR appliances will also be popular, as will open design concepts such as great rooms and nine-plus-foot ceilings on the first floor. Energy-efficient or eco-friendly features not likely to be included in new homes, however, are cork flooring in main-level living areas, geothermal heat pumps, and solar water heating and cooling.

      Consumers continue to desire smaller homes, not only in overall square footage, but also the number of features, such as bedrooms and bathrooms. This four-year downward trend has led to the smallest average home size since 2011 at 2,520 square feet — only 20 square feet above the average in 2007, the pre-recession peak. The percentage of homes incorporating four-plus bedrooms, three-plus full bathrooms, and three-plus-car garages have also dropped to levels not seen since 2012.

      “This points to an industry trying to meet the demands of the entry-level home buyer,” said Rose Quint, NAHB assistant vice president of survey research. “Builders are struggling to meet these demands, however, because of factors such as restrictive zoning regulations and lot prices, with the price of a new lot in 2019 averaging $57,000.”

      NAHB also examined preferences among first-time buyers and repeat buyers to help builders determine what features are most likely to resonate in the market in 2020. When asked which they prefer, the majority of both first-time buyers and repeat buyers would rather have a smaller home with high-quality products and services than a bigger home with fewer amenities. The top features desired by both groups include:

      • Laundry rooms;

      • ENERGY STAR windows;

      • Hardwood flooring;

      • Walk-in pantries;

      • Patios;

      • Ceiling fans; and

      • Kitchen double sinks.

      These trends are reflected in this year’s Best in American Living Award (BALA) winners as well. For example, designers are including flex spaces that add increased functionality to laundry rooms, hardwood flooring and wood finishes to add warmth and character both inside and outside the home, and creating outdoor spaces that seamlessly integrate with indoor living.

      “This points to an industry trying to meet the demands of the entry-level home buyer. Builders are struggling to meet these demands, however, because of factors such as restrictive zoning regulations and lot prices.”

      “Every year, winners of the Best in American Living Awards showcase the best of what the home building industry has to offer,” said Donald Ruthroff of the Dahlin Group. “As the chair of the BALA subcommittee and BALA judging, I am privileged to see projects from across the nation, and those projects help me identify the design trends that drive discussions in our offices with our clients.”

      Designers are also working to address attainability concerns by developing multi-family and higher-density projects that feel more like single-family homes to meet consumer interest at more affordable price points.

      Features

      The Future Is Now

      Both the immediate and long-term future of the manufacturing industry will be defined by the development of several evolving trends and cutting-edge technologies. According to the Assoc. of Equipment Managers (AEM), many of these are poised to have a significant impact in 2020 and beyond, so it’s critically important for manufacturers to develop a keen understanding of what they are and how they will grow over time. Here are the five most notable trends the AEM sees impacting those within the industry, both this year and in the future.

      Wearable Technology

      Manufacturers of all types and sizes are increasingly looking into — and investing in — wearable devices with different sensors that can be used by their workforce. According to a recent article from EHS Today, electronic features found in wearable devices allow for organizations to monitor and increase workplace productivity, safety, and efficiency. In addition, employers are now readily capable of collecting valuable information, tracking activities, and providing customized experiences depending on needs and desires.

      Predictive Maintenance

      Effective equipment maintenance is central to the success of any manufacturer. So the ability to predict impending failures and mitigate downtime is incredibly valuable. Predictive maintenance gives manufacturers the means to optimize maintenance tasks in real time, extending the life of their machinery and avoiding disruption to their operations.

      However, iIn order to successfully build a predictive maintenance model, manufacturers must gain insights on the variables they are collecting and how often certain variable behaviors occur on the factory floor.

      5G/Smart Manufacturing

      Smart factories are becoming the norm in manufacturing, and they rely on connected devices to leverage technologies like automation, artificial intelligence, and more. In addition, these devices are capable of sensing their environments and interacting with one another. As factories of the future continue to grow and develop, manufacturers need to realize that they must be able to adapt the networks that connect them, efficiently and effectively.

      VR and AR

      When it comes to using augmented reality (AR) and virtual reality (VR) in manufacturing, the possibilities are endless. Whether it’s helping make processes more efficient, improving product design and development, or maintaining machinery more effectively, these technologies are capable of becoming game-changers in the coming years.

      According to an article from PwC, manufacturers are becoming more adept at finding ways to incorporate these technologies within their organizations in an effort to drive a future defined by digital connectivity. In fact, one in three manufacturers have adopted — or will adopt — VR and AR in the next three years.

      Cybersecurity

      The importance of cybersecurity in manufacturing cannot be overstated. More and more connected devices are being integrated into organizational processes each day, so it almost goes without saying that the manufacturing industry needs to develop a keen understanding of how to best deal with them.

      40 Under 40 The Class of 2020

      After Nominations Close on Feb. 14, They’ll Choose Class of 2020

      Time is running out to nominate individuals for BusinessWest’s 14th annual 40 Under Forty, a program launched in 2007 to recognize rising stars in Western Mass., and has since become a coveted honor throughout the region.

      Nominations will be accepted until Friday, Feb. 14. A successful nomination will be detailed and thorough, listing an individual’s accomplishments within their profession as well as their work within the community. Nominations can be completed  HERE.

      The class of 2020 — who will be profiled in the April 27 issue of BusinessWest and honored at the 40 Under Forty Gala on June 25 at the Log Cabin in Holyoke — will, as usual, be chosen by five independent judges, who bring broad experience in entrepreneurship, business development, and civic engagement, among other things, and include three past winners. Here’s a quick look at each of them.

      Mychal Connolly

      A member of the 40 Under Forty class of 2011, Mychal Connolly currently serves as chapter chairman of SCORE Western Massachusetts, a nonprofit that gives free mentoring to people looking to start, grow, or exit a business. He is the author of the book Launch and Stand Out, a guide to starting and growing a business with creative marketing and branding, and an accompanying podcast. In addition, he leads Hundred Grand Plan, a group that works with entrepreneurs and business owners looking to earn their first $100,000. He was named one of America’s Top 100 Urban Entrepreneurs and is also a 100 Men of Color honoree for his work in the community.

       

      Jose Delgado

      As director of Government Affairs at MGM Springfield, Jose Delgado manages relationships with state and local elected and administrative officials, represents MGM’s legislative agenda in Massachusetts, and builds and maintains relations with host communities and community stakeholders. Prior to that, he was a pre-admissions adviser and recruitment coordinator for the University Without Walls at UMass Amherst. A member of the 40 Under Forty class of 2014, his community roles have included vice chairman of the Springfield Puerto Rican Parade Committee, a board member of the Young Professional Society of Greater Springfield, and a founding member of Suit Up Springfield.

       

      Claudia Pazmany

      As executive director of the Amherst Area Chamber of Commerce, Claudia Pazmany blends business-development skills with deep experience in capital campaigns, philanthropy, community engagement, social media, and alumni. She is also the advisory board president of CHD’s Big Brothers Big Sisters of Hampshire County and has served as president of Friends of Amherst Recreation. Pazmany has served on many search committees and been a judge for the Berthiaume Center for  Entrepreneurship at UMass Amherst, and is currently working to support Greenfield Community College’s workforce-development initiative, serving on its Future of Work advisory committee. 

       

      Payton Shubrick

      Payton Shubrick, a 40 Under Forty honoree in 2019, is a home office technology strategist at MassMutual, where she has focused on fostering an innovative culture with the creation of ideation spaces that have evolved into open workspaces throughout the home office. She has also worked on multi-generational relationships, supporting understanding between senior and millennial employees. Additionally, she serves on the company’s diversity, inclusion, and equity committee, focused on the notion of ‘belonging’ for all employees. She most recently launched an adult-use marijuana establishment, 6 Brick’s LLC, and consults with Smallify, an innovation capacity-building firm.

       

      Donna Yetter

      Donna Yetter is a principal in Commercial Services at Melanson Heath, a certified public accounting firm in Greenfield.  For more than 30 years, she has been a trusted accounting and tax advisor, working closely with clients in need of tax-planning and personal and business tax-preparation services. A member of the American Institute of Certified Public Accountants and the Massachusetts Society of Certified Public Accountants, she also has extensive experience as a certified estate and trust specialist, which allows her to expand her range of services and partner with law firms and investment advisors who do not have full-time staff dedicated to this specialized area.

      Opinion

      Editorial

      We’re not sure just how the people of this region should take this, but apparently Western Mass. is finally getting some attention.

      That’s attention as in … things are soooo bad in and around Boston when it comes to congestion, traffic, and the sky-high cost of housing (and living in general) that some people are thinking about maybe — dare we say it — thinking about possibly giving this area a look.

      That’s what we mean by attention.

      It seems that, as officials and residents alike ask out loud about possible solutions to the worsening situation in Boston, Western Mass. — and Worcester in some cases — are being mentioned as places where people might go to escape what’s happening in Beantown.

      A few months ago, BusinessWest talked with local realtor and real-estate manager Evan Plotkin, who firmly believes that Boston’s rents have gone so high that some business owners, as well as those who run some state agencies, might be willing to move to Springfield, where the lease rates are a fraction what they are in the 617 — and some of the other zip codes as well.

      Meanwhile, a few weeks back, Boston Globe columnist Joan Vennochi submitted a piece with this headline: “The Solution to Boston’s Housing and Congestion Crisis? Western Mass.,” and the subhead: “With high-speed rail, plus a major attitude adjustment, Western Massachusetts could be Greater Boston’s new hot neighborhood.”

      We’ll get to the rail and ‘attitude adjustment’ parts in a minute. First, that column…

      In the article, at what appears to be an invite from state Sen. Eric Lesser — or maybe it’s a challenge — Vennochi visits Western Mass. and writes about getting off at exit 5 in Chicopee. Perhaps she’s simply role-playing (assuming the identity of someone who needs an introduction to this area), but her trek seems much like a visit to a foreign country. Maybe she brought her passport with her just in case.

      She marvels at the low housing prices in Hampden County, raves about the co-work space available at the Brewer-Young Mansion in Longmeadow, and describes the Valley Venture Mentors offices in the Springfield Innovation Center as “cool space.” She goes on to interview some people living and working here, as well as one couple that left Boston for Holyoke and admit to not really missing the Hub that much.

      Like many of her readers in the Boston area, this was a real learning experience, and one that might, that’s might, open some eyes.

      But now we have to return to that subtitle and what amounts to huge caveats, or stumbling blocks, concerning Western Mass.

      The first is rail service. Not many will be willing to leave much-higher-paying jobs in the Boston area to come here, and few will want to keep them and commute from here at the present two hours each way. So high-speed rail will be essential to getting more people to move to the 413.

      The other problem is that attitude-adjustment thing. One is definitely needed if some people are even going to look west. It shouldn’t be that way, but it is.

      Construction

      Slowing Trend

      Dodge Data & Analytics recently released its 2020 Dodge Construction Outlook, predicting that total U.S. construction starts will slip to $776 billion in 2020, a decline of 4% from the 2019 estimated level of activity.

      “The recovery in construction starts that began during 2010 in the aftermath of the Great Recession is coming to an end,” said Richard Branch, chief economist for Dodge Data & Analytics. “Easing economic growth driven by mounting trade tensions and lack of skilled labor will lead to a broad-based but orderly pullback in construction starts in 2020. After increasing 3% in 2018, construction starts dipped an estimated 1% in 2019 and will fall 4% in 2020.”

      However, he was quick to note, “next year will not be a repeat of what the construction industry endured during the Great Recession. Economic growth is slowing but is not anticipated to contract next year. Construction starts, therefore, will decline, but the level of activity will remain close to recent highs. By major construction sector, the dollar value of starts for residential buildings will be down 6%, while starts for both non-residential buildings and non-building construction will drop 3%.”

      The pattern of construction starts for more specific segments is as follows:

      • The dollar value of single family housing starts will be down 3% in 2020, and the number of units will also lose 5% to 765,000. Affordability issues and the tight supply of entry-level homes have kept demand for homes muted and buyers on the sidelines.

      • Multi-family construction was an early leader in the recovery, stringing together eight years of growth since 2009. However, multi-family vacancy rates have moved sideways over the past year, suggesting that slower economic growth will weigh on the market in 2020. Multi-family starts are slated to drop 13% in dollars and 15% in units to 410,000.

      • The dollar value of commercial building starts will retreat 6% in 2020. The steepest declines will occur in commercial warehouses and hotels, while the decline in office construction will be cushioned by high-value data-center construction. Retail activity will also fall in 2020, a continuation of a trend brought about by systemic changes in the industry.

      • In 2020, institutional construction starts will essentially remain even with the 2019 level as the influence of public dollars adds stability to the outlook. Education building and health-facility starts should continue to see modest growth this year, offset by declines in recreation and transportation buildings.

      • The dollar value of manufacturing plant construction will slip 2% in 2020 following an estimated decline of 29% in 2019. Rising trade tensions has tilted this sector to the downside with recent data, both domestic and globally, suggesting the manufacturing sector is in contraction.

      • Public-works construction starts will move 4% higher in 2020, with growth continuing across all project types. By and large, recent federal appropriations have kept funding for public works construction either steady or slightly higher — translating into continued growth in environmental and transportation infrastructure starts.

      • Electric utilities and gas plants will drop 27% in 2020 following growth of 83% in 2019, when several large LNG export facilities and new wind projects broke ground.

      Dodge Data & Analytics is North America’s leading provider of analytics and software-based workflow-integration solutions for the construction industry.

      Class of 2020 Difference Makers

      Celebrate with Us!

      2020 Difference Makers
      Thursday, March 19, 2020
      5 p.m.-8:30 p.m.
      The Log Cabin, Holyoke

      This program, initiated in 2009, is a celebration of individuals, groups, organizations, and families that are positively impacting the Pioneer Valley and are, as the name suggests, making a difference in this region. As previous classes have shown, there are many ways to do this: through work within the community on one or many initiatives to improve quality of life; through success in business, public service, or education; through contributions that inspire others to get involved; through imaginative efforts to help solve one or more societal issues; or through a combination of the above.

      Our 2020 Difference Makers will be announced in the Feb. 3, 2020 issue of BusinessWest

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      40 Under 40 Class of 2020

      40under40SMALLNominations for 40 Under Forty Class of 2020 are now being accepted. 40 Under Forty is a celebration of young business and civic leaders in the Western Mass., and an undertaking in which our readership will play a pivotal role. Indeed, the process of selecting this region’s 40 Under Forty begins with nominations. And we urge you be thorough, because 40 Under Forty is a nomination-driven process; the background material submitted on a given individual is the primary source of information to be weighed by the judges who will score the candidates.

      Please take a few minutes and help us identify the region’s 40 Under Forty.

      If using mobile device to submit nomination, please make sure your phone is in Portrait view mode.

      Save the Date

      The selected individuals will be profiled in the April 27th edition of BusinessWest and celebrated at the annual 40 Under Forty Gala on June 25, 2020.
      For more information call (413) 781-8600

      About the nomination form:

      • Candidates should have achieved professional success and actively volunteer for civic and/or non-profit organizations.
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      Cover Story

      History indicates a recession, but most just aren’t seeing evidence of one

      ‘Optimistic skepticism.’ That’s the phrase one area bank president summoned as he talked about the year ahead and, more specifically, talk of a recession. While history — especially as it relates to the inverted yield curve — tells us one is very likely, most all other indicators, from unemployment and inflation rates to the stock market to the steady pipeline of work on the books at area construction-related firms we spoke with, say something else.

      It was the Monday before Christmas. John Raymaakers II wasn’t planning on being in that day, but an important bid was due, and he had to wrap up the paperwork.

      There were a lot of bids to vie for in 2019, Raymaakers, a principal with Westfield-based general contractor J.L. Raymaakers & Sons Inc., told BusinessWest, noting that the company prevailed in several of these competitions, success that translated into one of the company’s better years recently.

      And it’s a trend he expects will continue into 2020.

      “We’re still busy at this time of year, and that’s a good thing for us,” he said, noting that the firm specializes in heavy civil construction work such as water, sewer, and drainage systems. “And we’ve got jobs we’re bidding on — one today and another next week. We have a good amount of work in front of us, so we’re feeling pretty good.”

      Raymaakers is not alone when it comes to a generally positive outlook for the year ahead. Indeed, BusinessWest talked with several business owners, including many in the construction sector — usually a highly accurate barometer of the overall economy — to get a feel for what might be in store as a new decade dawns.

      Slicing through the various comments, it appears there is some uncertainty about the year ahead, which is natural given the considerable talk about a recession, the fact that is a presidential election year, and the ongoing workforce issues facing virtually every sector of the economy.

      But there was also something approaching consensus that the generally good times that prevailed in 2019 — and for the past several years, for that matter — will continue in the year ahead.

      Tom Senecal, president and CEO of Holyoke-based PeoplesBank, told BusinessWest that, while some indicators may give pause for concern, such as an inverted yield curve (more on that later), most would indicate there is little trouble on the immediate horizon.

      “The economy is doing really well,” he said. “We see that in our numbers — from our loan perspective, with delinquency rates … everything is humming along.”

      Curtis Edgin, a principal with the Chicopee-based architecture firm Caolo & Bieniek, sounded a similar tone when asked what he’s seeing and hearing.

      Tom Senecal says he believes in history and the power of the inverted yield curve to forecast recessions. But his eyes prompt him to be ‘optimistically skeptical’ about a downturn.

      “No one’s seen any signs of it letting up,” he said of an expansion that has lasted a full decade now, adding quickly that he’s seen enough economic cycles to know that things can change quickly. He just hasn’t seen any evidence that they will.

      Meanwhile, Scott Keiter, a principal with Northampton-based Keiter Builders, said his firm had a record year in 2019. He quickly qualified that by saying the business, only 11 years old, has grown every year since its inception and 2019 was merely the latest in a succession of ‘record years.’

      That said, the company, like others we spoke with, has a solid flow of work that will keep it busy well into the new year, with more projects on the horizon.

      “Most of our work is institutional and commercial, but we also saw a significant increase in larger residential projects, and I think that’s a good sign — people are willing to invest significant amounts of money in their properties” he said. “And we have a good, secured pipeline for the spring and early summer, and that’s not always the case.”

      But, while general optimism prevails, there are challenges facing business owners and managers, especially when it comes to workforce issues, specifically finding and retaining talent.

      Indeed, what was once considered a good problem to have — and some still use that phrase because it generally means business is good — is now considered to be just a problem. A nagging problem.

      “My membership would say, to a company, that the biggest barrier they have to increased growth is finding more people and finding the right people to expand the workforce and take on additional work that’s out there,” said Rick Sullivan, president of the Economic Development Council (EDC) of Western Mass. “The biggest problem we’re facing is workforce — finding talent, developing talent, and retaining talent — and that’s across all levels, from entry level to middle and upper management.”

      For this issue and its focus on the 2020 Economic Outlook, BusinessWest talked with several business and economic-development leaders about what to expect in the year ahead. While no one has a crystal ball, most say their eyes tell them the decade-long expansion could certainly continue into the next decade.

      Work in the Pipeline

      Senecal told BusinessWest he was giving a speech a few months back, and while talking about the economy in general, he referenced the inverted yield curve and its historical significance.

      “Every time a yield curve has gone inverted or flat in the past 50 years, and there have been seven times, in every single case it has indicated a recession, usually about nine months after the yield curve gets inverted,” he said, summarizing his remarks. “Which would indicate a recession around May or June of 2020; that’s what history tells us.

      “But when you look at our economic numbers — extremely low unemployment, inflation in check, economic growth being wonderful, the stock market doing wonderful … I’m not a predictor, but indications don’t feel the same as they have over the past 50 years,” he went on. “If you’re a believer in historical data as a predictor of future performance, then the numbers say a recession should come in May or June. But I just don’t see it. I am a believer in history, and I am a believer in data, but let’s just say that I’m optimistically skeptical when it comes to a recession.”

      There are a many reasons to be optimistically skeptical when it comes to a recession, especially when talking with those in construction-related businesses, which, as noted, provide an historically accurate barometer of what’s happening with the economy.

      That’s especially true of architects, who usually feel the effects of a downturn before almost anyone else. Edgin, who, as noted, has been through a number of ups and downs in the economic cycle in his 35-year career, said he hasn’t seen anything to indicate the economy is slowing to any great degree.

      His firm handles both public- and private-sector work, and especially the former. Edgin said this diversity has helped it ride out the slow times. The firm has completed much of its work involving an $85 million elementary-school project in Easthampton and doesn’t have anything approaching that scale in the pipeline. But there is work in the pipeline.

      Scott Keiter says his construction business has a solid pipeline of work heading into 2020, a sign of a generally sound economy.

      “We’re busy,” said Edgin, using a word that most in the construction field would certainly like to hear him use. “We’re seeing a significant number of studies for projects like senior centers, town halls, libraries, or police stations — people recognize the need; they just need to get their ducks aligned to keep things moving.”

      Meanwhile, his firm is handling a handful of smaller projects, including work at the Boys & Girls Club in West Springfield, Westfield State University, and other institutions, as well as some private-sector projects.

      Summing things up, he said the company is “catching our breath” after a solid 2019 punctuated by the Easthampton project and waiting for some of those projects in the study phase — and there are quite a few of them — to come to fruition.

      “Maybe that’s the adjustment,” he told BusinessWest. “And if that’s all the adjustment we need, I’m happy with that; we were oversubscribed, let me put it that way, in 2018 and 2019.”

      This past year was also a busy one for Keiter Builders, which, as noted, had a number of projects on both the residential and commercial sides of the ledger. The latter category included a good deal of work at both Smith College and Amherst College, while the former featured several new homes and a number of large-scale renovation projects.

      Summing up what he’s heard from clients in both realms concerning the economy and the year ahead, he said it’s mostly upbeat.

      “The people sending the money our way … it’s generally positive,” he noted. “We’re not hearing anything from them that’s concerning — it’s just your normal chatter. People are steaming forward; they’re investing in infrastructure and capital projects. And that’s good news for us.”

      Raymaakers concurred. He said 2019 was a busy year — he said it was a ‘9,’ maybe a ‘9½’ on a scale of 1 to 10 — that featured several large-scale projects, including runway-grading work at Barnes Municipal Airport in Westfield and dam repair at Forest Park. Work was so steady, the company added employees, bringing the total to 39.

      John Raymaakers, seen here with his wife and business partner, Laurie, says the company is feeling “pretty good” about 2020 and the economy in general.

      Looking ahead, he told BusinessWest the firm remains optimistic.

      “We’ll see how the election goes, and after that … who knows?” he said. “Right now, we feel pretty good about things.”

      Work in Progress

      Those comments sum up how most people feel about almost everything except the workforce challenges facing them.

      Raymaakers said his company did bring on more people, but finding them wasn’t easy. Keiter said his firm also struggled to find people to handle its growing workload.

      And Senecal confirmed that the problem extends to positions at all rungs of the hiring ladder. To put the matter in perspective, he talked about a position the bank has been trying to fill — unsuccessfully — for half a year now.

      “We’ve been looking for someone for more than six months in our Accounting department, someone with five to 10 years of experience in the banking industry,” he noted. “And what’s more surprising is that, with all the consolidation going on in this industry, we’re still not able to find someone for that position.

      “Overall, it is very difficult to find people right now for many of the jobs where we’re looking for specific skills — it’s virtually impossible in some areas,” he went on. “It’s been such a challenge, and that’s a clear indication of what’s happening in many sectors.”

      Indeed, the problem is prevalent in pretty much every sector of the economy, said Sullivan, noting that it is manifesting itself in a number of ways.

      One is some upward movement on wages and benefits, which is yet another sign of a healthy economy, he said, adding that, while this isn’t happening across the board, there is movement in many sectors where there is steep competition for talent, especially precision manufacturing and financial services.

      “People have choices when it comes to where they can work,” he told BusinessWest. “People are looking around, so in order to keep a workforce, people are having to pay a little more and provide some other benefits or incentives.”

      In addition to movement on wages, there is a greater focus on trying to bring more people into the workforce, said Sullivan, noting that, through a grant from the Boston Federal Reserve and the Working Cities Initiative, the region has launched efforts to bring some of those who have been on the outside looking in when it comes to the workforce into the fold.

      These endeavors involve mostly entry-level positions, and they’re a relatively new point of emphasis for the EDC, he said, adding that they are generating some results, putting those who have been unemployed or underemployed not just into jobs but onto career paths.

      Meanwhile, the EDC is looking at taking steps to bolster the workforce, including what could be called recruiting efforts — steps to market Western Mass. and its many benefits in the hope that some may seek to relocate.

      “This might involve some regional advertising initiative — an effort to raise awareness about Western Mass. and how it’s a great place to live, there are opportunities here, the cost of living is lower than many other areas of the state and the country,” he explained. “And while it’s a great place to live, it’s also a great place to work.”

      Such efforts would be focused on other areas in the Northeast, especially older manufacturing cities that may not be doing as well as the Greater Springfield area, Sullivan noted, adding that he’s not expecting to lure people from Arizona or Florida.

      “Sometimes, it’s a little tough to sell those winter months,” he said with a laugh, adding that the region does have many saleable assets, and its businesses need workers to grow.

      Such a campaign would not have a large budget, and it would be waged mostly with social media, he said, adding that there is an opportunity to attract people for certain sectors, especially precision manufacturing.

      “It will not a be a large media campaign — you won’t be seeing us on the Patriots game,” he said, adding that targeted messages promoting opportunities in specific sectors may help grow the workforce.

      Forward Progress

      Traditionally, the phrase one hears when it comes to the economy and the year ahead is ‘cautious optimism.’

      There’s some of that this year — quite a bit, in fact. But overall, there’s more of that optimistic skepticism that Senecal spoke of and that others referenced, even if they didn’t use those exact words.

      History, and some of the economic indicators, tell us that a downturn is likely, if not imminent.

      But most business owners and managers just aren’t seeing it — and that’s certainly a good sign as a new year and a new decade begin.

      George O’Brien can be reached at [email protected]

      Economic Outlook

      Little Change in the Forecast

      ‘More of the same.’

      For the past several years now, that’s essentially what most economists have been saying when asked about what to expect next year.

      Bob Nakosteen

      And by ‘more of the same,’ they generally meant steady but decidedly unremarkable growth, which is what the nation, this state, and this region have been enjoying — and that’s the right word for it, because it certainly beats the alternative — for the past half-decade or so.

      But over the past 18 to 24 months, ‘more of the same’ has come to mean some other things. These include speculation about a recession and even hard predictions that one is right around the proverbial corner; turmoil, especially in the form of a trade war with varying degrees of escalation; and a historically low unemployment rate that is a positive economic sign, obviously, but also a serious challenge to employers in every sector.

      And as a new year and a new decade begins, we’re probably looking at … more of the same, as in all of the above, from the slow growth to the recession speculation to the employment challenges.

      “Nationally, gross domestic product grows through a combination of an increase in the labor force and increased productivity, and both of those are really in a slump right now,” said Bob Nakosteen, a professor of Economics at Isenberg School of Management at UMass Amherst, while summing things up. “Productivity is in a long-running slump, and our labor force is growing much less quickly. So although there isn’t any obvious risk of a recession, there is an obvious risk of a real stagnation.”

      Of course, 2020 is also a presidential election year, which adds yet another intriguing element to the equation, said Nakosteen, adding that, traditionally, election years, especially those featuring presidents seeking re-election, feature policies designed to provide an additional economic jolt or stimulus.

      But this year, there’s really not much that can be done, he went on, adding that another tax cut is unlikely, and interest rates are already at near-historic lows, so they really can’t be lowered any further.

      “Generally, those in power during election years try to pass legislation or encourage monetary policy that will trigger more growth,” he explained. “I don’t know how much room there is for that currently, especially with these big tax cuts that have ballooned the deficit, and especially with a split Legislature. They’ve completely hamstrung themselves in terms of fiscal policy — spending and taxes, and what can they do with monetary policy; interest rates are edging slowly back down, but there’s not much room to back down. And it’s completely obvious that interest rates just don’t have the effect that they used to on the economy.”

      “There was a real consensus that there was real risk of a recession coming. But that discussion has abated, you’re not hearing those comments anymore. Now, there’s consensus that there’s nothing on the horizon that’s especially risky.”

      As for the proverbial big picture, 2019 was supposed to the year the expansion, one of the longest in the country’s history, ended, at least in the minds of many economists, who have since amended their speculation and instead projected a recession for some time this year. And a good deal of this conjecture is focused on the dreaded yield curve, which has been a deadly accurate predictor of recession for decades now.

      An inverted yield curve is the interest-rate environment in which long-term debt instruments have a lower yield than short-term debt instruments, and when such inversion happens, recession almost always follows; in fact, the yield curve has inverted before every U.S. recession since 1955.

      This strikingly accurate track record has prompted many economists to say it’s not a question of if there will be slowdown and then recession, but when.

      But Nakosteen said that, despite an inverted yield curve, talk of an imminent recession has diminished, largely because most of the other indicators are generally less forbidding.

      “There was a real consensus that there was real risk of a recession coming,” he told BusinessWest, emphasizing ‘was.’ “But that discussion has abated; you’re not hearing those comments anymore. Now, there’s consensus that there’s nothing on the horizon that’s especially risky. There are negative things going on, especially the trade war, and there are parts of our economy that are not doing well, such as manufacturing and agriculture. But overall, there’s not much to indicate that we’re destined for a recession.”

      That said, the risk of stagnation — defined as a prolonged period of slow economic growth, usually accompanied by high unemployment, as was seen in the early ’90s during the so-called ‘jobless recovery’ — is very real. And the ongoing struggle to find and retain talent will be the main reason why.

      “Finally, the labor-force constraint, the fact that the labor force is growing very, very slowly, has become binding,” he explained. “We’ve been talking about this for years now — we knew it was coming, we just didn’t know when it would hit. And there’s a good chance that it finally has hit.

      “Employers just can’t find workforce to fill jobs, and you can’t make more if you don’t have people to make more,” he went on, adding that this workforce crunch is impacting the Bay State perhaps even more than the country in general.

      Indeed, Nakosteen believes that low unemployment — actually, what amounts to full employment — is likely the primary reason why the Commonwealth has been consistently lagging behind a national economy that is growing at a rate of maybe 2%.

      “We have an industry mix of healthcare, high-tech, and education that should make us a fast-growing state, but we’re not; we’re growing more slowly,” he noted. “And I really think that’s because employers just can’t find workers.”

      He said evidence of this can be found within statistics on commuting trends, with the Bay State drawing steadily larger numbers of workers from neighboring states, especially Rhode Island and New Hampshire.

      “The downside of growth is always on the supply side, and I consider supply to be supply of labor, which is now confronting the state and especially Boston,” he said, adding that there are a number of factors, from the high cost of living to horrendous commutes, that are now limiting the workforce that can help companies in and around Boston grow.

      High-speed rail linking east and west might provide some relief, he admitted, but that solution is likely years away if it happens at all.

      As for the stock market, when asked to explain why the markets soared nearly 30% this year despite turmoil and talk of inverted yield curves and recession, he said simply, “I can’t.”

      He did offer this, though. “I think you have to look at behavioral economics and behavioral finance rather than analytical economics and analytical finance to explain this. It’s a behavioral thing. [Yale economist] Robert Shiller noted that a narrative starts to dominate, and people start to believe it — everyone says the stock market’s great, and that’s kind of self-fulfilling.”

      As for 2020, again, Nakosteen is predicting something he’s been forecasting for the better part of a decade now, even though the term hasn’t always meant exactly the same thing: more of the same.

      George O’Brien can be reached at [email protected]

      Holiday Gift Guide

      The Gift of Stepping Out

      Picking out the right gift for a loved one, partner, friend, or child can be a stressful experience. There are many different factors to consider, and there’s always the worry they won’t like what you pick out. Luckily, Western Mass. has a wide variety of places that offer great experiences you can all share together. Whether it be a go-karting adventure, having dinner at a great local restaurant, or visiting an art museum, there are plenty of experience-based options out there for you and a loved one to share. Save yourself the stress of buying material things this year, and try out one of these experiences for the holidays.

       


      For Adventurers and Adrenaline Seekers


      Berkshire East Mountain Resort

      66 Thunder Mountain Road, Charlemont, MA

      (413) 339-6617; www.berkshireeast.com

      This resort is Southern New England’s year-round outdoor destination. With everything from whitewater rafting to skiing and snowboarding — and the resort’s signature mountain coaster — there are plenty of options for all types of adventure seekers. Whether you want to celebrate the holidays now or save it for a warm, summer day, a trip to the mountains is the perfect getaway.


      Nomad’s Adventure Quest

      100 Bidwell Road, South Windsor, CT

      (860) 290-1177; www.nomadsadventurequest.com

      With more than 65,000 square feet of space, there is something for people of all ages at Nomad’s. The facility has laser tag, glow-in-the-dark black-light mini golf, thunderbowl bowling, a climbing wall, more than 80 arcade and redemption games, two full-size basketball courts, a billiard room, conference and banquet rooms with overhead projection screens, a full bar, a full service café, and more. There is no admission price to enter; activities are individually priced. 


      Pioneer Valley Indoor Karting

      10 West St., West Hatfield, MA

      (413) 446-7845; www.pioneervalleykarting.com

      Conveniently located just over the Northampton town line right off I-91 exit 21, Pioneer Valley Indoor Karting is perfect for the adventurous family that loves a good adrenaline rush. The facility opens daily at 11 a.m. for ‘arrive and drive’ high-speed gas go-karting. All pricing is per person, and the facility offers high-speed junior karts specifically designed for junior racers ages 8 to 13 who are taller than 48 inches and weigh less than 180 pounds. 


      Springfield Thunderbirds

      MassMutual Center, 1277 Main St., Springfield, MA

      (413) 787-6600; www.springfieldthunderbirds.com

      If you’re a sports lover, this is the event for you. The Springfield Thunderbirds are the American Hockey League’s minor-league affiliate of the Florida Panthers, now playing their fourth season in Springfield. The Thunderbirds play their home games at the MassMutual Center. Tickets start at $10 depending on seating and game night.

      For History and Art Lovers


      Clark Art Institute

      225 South St., Williamstown, MA

      (413) 458-2303; www.clarkart.edu

      The intimate scale and the wide variety of the galleries at the Clark makes for the perfect family trip, no matter what age a person may be. This institution also offers special programs and events throughout the year that are catered to families specifically, such as gallery talks, art making, and related entertainment. 


      Eric Carle Museum of Picture Book Art

      125 West Bay Road, Amherst, MA

      (413) 559-6300; www.carlemuseum.org

      The Eric Carle Museum is a nonprofit organization seeking to inspire a love of art and reading through picture books. The Carle houses more than 11,000 objects, including thousands of permanent-collection illustrations, three art galleries, an art studio, a theater, educational programs for families, and more.


      Connecticut Science Center

      250 Columbus Blvd., Hartford, CT

      (860) 724-3623; www.ctsciencecenter.org

      Only a half-hour from Springfield, the Connecticut Science Center boasts more than 165 hands-on exhibits in 10 galleries and live science demos daily. There is a state-of-the-art 3D digital theater, four educational labs, and daily programs and events. General admission for members is free, youth (ages 3-17) tickets are $16.95, adults (ages 18-64) are $23.95, and seniors (65+) are $21.95.


      Norman Rockwell Museum

      9 Glendale Road, Stockbridge, MA

      (413) 298-4100;

      www.nrm.org

      The Norman Rockwell Museum houses the world’s largest and most significant collection of Rockwell art. It presents, preserves, and studies the art of illustration and is a world resource for reflection, involvement, and discovery inspired by Norman Rockwell and the power of visual images to shape and reflect society. The museum is open seven days a week, year-round. Admission for members and youth ages 18 and under are free, adult tickets are $20, seniors (65+) are $18, veterans are $17, and college students with an ID are $10.


      Shaker Village

      1843 West Housatonic St., Pittsfield, MA

      (413) 443-0188; www.hancockshakervillage.org

      Shake Village boasts 20 authentic Shaker buildings, rich collections of Shaker furniture and artifacts in rotating exhibits, a full schedule of activities and workshops, a mile-long hiking trail and hundreds of acres of additional land with a variety of trails for all skill levels, picnic areas, a store and café, and a working farm with extensive gardens and heritage-breed livestock. Admission for adults is $20; seniors and active/retired military are $18; youth (ages 13-17) are $8; children 12 and under are free. From Nov. 16 through Dec. 22, the village is open weekends only. It is closed for the season Dec. 23 through April 10 and reopens for the spring season April 11.


      Springfield Symphony Orchestra

      1441 Main St., Suite 121, Springfield, MA

      (413) 733-0636; www.springfieldsymphony.org

      The SSO is the largest Massachusetts symphony outside of Boston, featuring more than 80 musicians from the New England region of the U.S. and Canada, and holding many performances each season. A Holiday Celebration concert on Dec. 7 will feature guests conductor Nick Palmer, the SSO Chorus directed by Nikki Stoia, the Young@Heart Chorus directed by Bob Cilman, cantor Elise Barber, and soprano Jamie-Rose Guarrine. Tickets are available online starting at $25.


      Yankee Candle Village

      25 Greenfield Road, South Deerfield, MA

      (877) 636-7707; www.yankeecandle.com/south-deerfield-village

      This is more than just a candle store. The Yankee Candle Village provides everything from make-your-own-candles to irresistible food, and has plenty of options for the kids and the parents to enjoy — as well as a year-round Bavarian Christmas village.


      For the Foodies


      Capri Pizza Shop

      18 Cabot St., Holyoke MA

      (413) 532-3460;

      www.capripizzashop.com

      Capri has been in the family since 1966 and is now owned and run by Fiore Santaniello and managed by his two sons, Salvatore and Gennaro. Though Capri’s look has changed over the years, it has maintained the quality of its food, even earning the People’s Choice Award from Best of Mass Pizza.


      Esselon Café

      99 Russell St., Hadley, MA

      (413) 585-1515; www.esselon.com

      Esselon is an award-winning café featuring fresh roasted coffee, rare and exotic teas, and a full menu. Centrally located between Amherst and Northampton on Route 9 on the Common in Hadley, this café offers outdoor dining during the spring, summer, and fall months and a casual atmosphere indoors.


      La Fogata

      770 Tyler St., Pittsfield, MA

      (413) 443-6969; www.lafogatarestaurante.com

      La Fogata (Spanish for ‘the bonfire’) offers traditional Colombian cuisine. Owner Miguel Gomez moved to Pittsfield from Colombia in 1993 and realized there were no Latino restaurants in the area, so he decided to open his own. Items on the menu include everything from carne asada to pechuga apanada.


      Johnny’s Tavern

      30 Boltwood Walk, Amherst

      (413) 230-3818;

      www.johnnystavernamherst.com

      Johnny’s Tavern is a contemporary American restaurant nestled in the heart of the community of Amherst, priding itself on using organic produce, sustainable seafood, and hormone-free meat and poultry whenever possible. Items on the menu range from pizza to a pulled duck sandwich.


      Munich Haus

      13 Center St., Chicopee, MA

      (413) 594-8788; www.munichhaus.com

      The Munich Haus gives customers a taste of Germany, no passport required. A family-owned restaurant that opened in 2004, this restaurant prides itself on its authenticity, right down to the food, beer, and décor. The comfortable, laid-back atmosphere paired with popular menu items like its wide array of schnitzels and a plentiful selection of beer and wine make the Munich Haus a place where anyone can find something to enjoy.


      Nick’s Nest

      1597 Northampton St., Holyoke

      (413) 532-5229;

      www.nicksnestholyoke.com

      This is the perfect place to go for those who want to spend quality time over some great food on a low budget. Founded in 1921 by Nick Malfas, Nick’s Nest started as a roadside popcorn cart. Now serving much more than popcorn, it continues to be a hot spot, featuring hot dogs, homemade potato and macaroni salad, ice cream, and much more.

       

      For the Adults


      Abandoned Building Brewery

      142 Pleasant St., Easthampton

      (413) 282-7062; www.abandonedbuildingbrewery.com

      This brewery began in March 2013 when owner Matt Tarlecki transformed this abandoned mill building into what now stands as Abandoned Building Brewery, complete with a walk-in cooler, a 15-barrel brewhouse, two 30-barrel fermenters, and one 30-barrel bright tank. Its ales include a combination of year-round, seasonal, and collaboration beers.


      MGM Springfield Topgolf Swing Suite

      One MGM Way, Springfield

      (413) 273-5000;

      www.mgmspringfield.com

      Located outside on the Plaza next to Indian Motorcycle, Topgolf Swing Suite is a perfect option for couples or a group of friends looking to have fun and enhance golfing skills. The experience offers a comfortable lounge to hang out in while enjoying food and drinks.


      Northampton Brewery

      11 Brewster Court, Northampton

      (413) 584-9903;

      www.northamptonbrewery.com

      The Northampton Brewery brews fine ales and lagers, served with outstanding food and a friendly staff. The brewery is conveniently located in downtown Northampton and is an ideal place to go for a delicious meal and a couple beers in front of the fireplace on a chilly winter evening. The destination has been around for 35 years and continues to be one of the area’s most popular breweries.


      The Quarters

      8 Railroad St., Hadley, MA

      (413) 429-4263;

      www.hadleyquarters.com

      The Quarters, located just off Route 9 and directly on the Norwottock Rail Trail, is a destination for those seeking a place to enjoy some creative food, excellent drinks, and a selection of more than 20 vintage arcade games — perfect for a group outing or a date night.

      Kayla Ebner can be reached at [email protected]