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40 Under 40 Class of 2026

Vice President, Consumer Lending, PeoplesBank: Age 36

Nicole Stevenson’s career path didn’t arc toward banking at first; she majored in early childhood education, but after an internship, she decided that might not be the field for her.

“I was at a standstill, wondering, what’s my next career move?” she recalled. Fortunately, she secured a job with Hampden Bank as a teller, and something clicked. “I loved the interaction with customers, and every day was different — so I learned as much as possible and stayed with it.”

Now, as vice president, Consumer Lending at PeoplesBank, Stevenson still has a varied set of roles that keep those days from getting stale, directing consumer lending processing, internet origination, compliance, and loan servicing. With 17 years of banking experience under her belt, she has risen through the ranks with a steady series of promotions.

“I’m not seeing customers anymore, but I get to help people in a different aspect — more strategic, making sure they have the products they need, making sure they’re getting into their first home and have a seamless experience and someone to support them, making sure customers have the best experience at PeoplesBank and know we’re their partner along the way.”

Stevenson’s leadership extends well beyond the workplace. She currently serves as second vice president of the West Springfield Boys & Girls Club, where she is also an active member of the fund committee and co-chair of the emerging leaders committee. She has also volunteered with Dress for Success Western Massachusetts, the West Springfield St. Patrick’s Committee, the Holyoke St. Patrick’s Parade Committee, the Agawam St. Patrick’s Committee, the Irish Cultural Center of Western New England, and Credit for Life in Springfield, where she served as a booth chair helping educate young people about financial literacy.

“I’ve always worked for community banks, and I’ve always tried to find institutions that align with the same values as me. So I’m glad to work at a bank that promotes time away from the office to volunteer in the community,” she explained.

Having worked with area Colleens for a decade, she said it’s been “so great to teach someone about Irish heritage but also support them as they navigate high school and college. And with the Boys & Girls Club, when I see how happy the kids are to be with their friends, playing basketball, doing arts and crafts, working in the STEM lab … it brings joy to my heart.”

—Joseph Bednar

40 Under 40 Class of 2026

Executive Director, Camp Words Unspoken: Age 29

Brandon Towle says he’s never let his stutter get in the way of anything he wanted to do, be it earning a degree in business administration at Holyoke Community College or his current work as manager of Rolling Meadows Country Club in Ellington, Conn., or his multiple passions, including golf and collecting sports memorabilia.

“I started to stutter when I was 5, and throughout my schooling, I worked with several speech therapists to live with my stutter,” he said, adding that, with help from those therapists and others, he was able to gain the confidence and courage (both are necessary) to move past his stutter.

And today, he is helping others do the same through a Pittsfield-based nonprofit he founded called Camp Words Unspoken, the first facility of its kind in New England — its name chosen because, with stutterers, many of their words indeed go unspoken.

There, attendees ages 7 to 17 stay for four nights and, through speech therapy, recreational activities, and interaction with others who stutter, gain both self-confidence and self-awareness.

“Many of them feel alone many months of the year, but when they attend Camp Words Outspoken, they feel like a star,” said Towle, adding that attendees gather in ‘speech groups’ to talk about their stutter — and their lives.

“We do so many different activities at camp that make these children and teens feel welcome, but also feel like a shining star, so when they do leave camp, they gain more self-confidence, so they can now do something they’ve never done before,” such as ordering from a restaurant menu, he went on.

Inspired by a camp he attended in the Midwest for teens who stutter, Camp Words Unspoken has become a passion for Towle. Applying lessons learned in an entrepreneurship class at HCC, he handles all aspects of the operation, including marketing, fundraising, recruitment, program and leadership development, special events, and building donor relationships.

And to help families that cannot pay the full camp tuition, he created a fundraising golf tournament. Now approaching its seventh edition, the tournament draws more than 100 players and 36 hole sponsors to support this worthy cause.

As noted, the camp is a passion, but only one of many for Towle, who puts golf in that category, as well as collecting sports memorabilia (he counts a rare Tom Brady signed helmet among his prized possessions) and rooting for Boston’s sports teams.

It’s all part of a packed life — one unimpeded by his stuttering.

—George O’Brien

40 Under 40 Class of 2026

Co-founder, Academic Leadership Assoc.: Age 37

Yeselie Tulloch has a lot on common with her husband, Vilenti — everything from entrepreneurial drive and a passion for helping young people to a deep commitment to family.

And now, they share something else — the designation of 40 Under Forty honoree. Vilenti secured his place in 2024, and now Yeselie is not only a member of the class of 2026, but the highest scorer among more than 120 nominees.

They owe their membership in this club primarily to the efforts to launch (in the middle of COVID) and expand the Academic Leadership Assoc. (ALA), a business and nonprofit organization dedicated to empowering young people through school-based mentoring, literacy, support, social-emotional development, and self-advocacy programming.

In her role, Yeselie, who earned an MBA from Bay Path University with a concentration in entrepreneurial and small business operations, manages business operations — she helped develop the business plan — and plays a central role in overseeing organizational activities and strategic scaling efforts.

She said ALA has grown steadily and now has contracts with several area communities, including Springfield, East Longmeadow, Holyoke, and East Windsor, Conn. The agency recently launched a program involving Colonial Estates, a housing project in Springfield; the agency is piloting youth programs for the 500 families living there.

As she carries out her work and advances the agency’s mission, Tulloch draws on her own personal experiences for inspiration — and a drive to succeed.

“As a child growing up in Springfield, I come from a teen parent,” she explained, adding that she can relate to the challenges facing those served by the agency. “We’re providing student services to students that go underneath the radar. We’re mentoring and empowering youth — basically, being the adult I wish I had.

“Education is something that’s really important to me — that was instilled by my grandmother as a child,” she went on. “That’s why it’s so important to me to work with children and just be that adult that some kids might not have.”

Tulloch was recently honored by the Mason Square C3 Committee in Springfield in Springfield for her community service and her role in supporting young people throughout the region. This recognition highlights her strong leadership in youth empowerment, mentorship, and building partnerships within the community.

And for all those reasons and more, she is now not only a member of the 40 Under Forty class of 2026 — she sits at the top of that class.

—George O’Brien

40 Under 40 Class of 2026

Owner, Familiars Coffee & Tea and Florence Pie Bar: Age 37

It’s called the Great Northampton Haunt.

This is an ambitious, 31-day, city-wide event designed to drive tourism, activate public spaces, and extend economic activity during October. And it’s just one example of how Isaac Weiner, co-founder of the Haunt, has become much more than a restaurateur doing business in Emerald City.

Indeed, he has become a force in economic developments within the city, efforts to promote its base of restaurants and retail establishments, and activities that increase foot traffic downtown, as we’ll see.

But first … he’s not just a restaurateur, but a successful one. He’s the co-owner, with his partner, Danny McColgan, of two popular eateries in Northampton — Familiars Coffee & Tea on Strong Street, and Florence Pie Bar on Main Street. Both establishments have become celebrated for their offerings, distinctive character, and ability to create welcoming experiences for their guests.

Success with these eateries helps explain why Weiner is a member of the 40 Under Forty class of 2026, but perhaps a bigger part of the story is his growing involvement in efforts to promote and bring more vibrancy to Northampton.

In addition to the Haunt, this involvement includes work with Summer on Strong, a transformative outdoor dining and social experience that has grown into a premier seasonal destination, and the Market Street Market, a seasonal marketplace created to amplify visibility for businesses in that section of the city.

Launched during the pandemic, Summer on Strong has become an institution in the city and the region, a summer-long block party, bringing together live music and food from several restaurants in a festive atmosphere — a section of Strong Street closed to vehicular traffic.

“That first year we closed down the street, we had live music, we had a ton of outdoor dining, and I think at that time we all knew we had just done something spectacular,” he said, adding that the celebration has been back each year by popular demand and through the support of the city and the hard work of organizers.

Meanwhile, Weiner currently serves as vice chair of the board of the Downtown Northampton Assoc., and he was recently appointed to the board of the Greater Northampton Chamber of Commerce.

Add it all up, and Weiner is much more than someone doing business in Northampton, He’s someone committed to the economic vitality and long-term sustainability of the city’s vibrant and ever-evolving downtown.

—George O’Brien

Opinion

Editorial

An even 800.

That’s how many people are now members of ‘the club.’

That would the 40 Under Forty club, which BusinessWest launched back in the spring of 2007. It is comprised of rising stars in this region, people who are making a difference in their business, nonprofit, school, or seat in government — and also in the community.

This is the 20th class of honorees to be chosen by independent panels of judges. Members of the class of 2026 are officially in the club, but they will get their plaques at the annual gala on June 11 at the MassMutual Center in downtown Springfield.

Like the 19 classes that came before, this one is diverse in every respect, but especially with regard to what earned individual honorees a spot among the 40. For some, it’s professional accomplishments. For others, it’s primarily their work within the community. For most, it’s a combination of both, as the stories that begin on page A6 clearly relate.

Here are some snapshots that convey the depth of this class and the many ways its members stand out.

• Inspired by his father, a commercial banker who passed away in 2012 after battling ALS, Paul Accorsi Jr. has followed in his footsteps, not merely as an assistant vice president and business banking lender for PeoplesBank, but as a leader in the community, getting involved with groups and causes ranging from the Springfield Kiwanis Club to the South End Community Center to a wide range of charitable road races.

• Alexandra Balise ultimately decided to join the family business — a growing collection of auto dealerships and related ventures that bears her family’s name — but while she has made her mark there, now as director of Corporate Strategy, she has been a force in the community as well, especially with the early childhood education provider Square One, but also Benjamin Swan School, Link to Libraries, the Zoo in Forest Park, and other instititions and causes.

• Alicia Brown is an English teacher at Springfield’s John J. Duggan Academy who created ‘the Royals,’ an after-school program to empower young women through mentorship, leadership development, and life skills education — “helping them build healthy coping mechanisms to navigate life,” as she put it.

• Shannon O’Connell turned a lifelong heart for animals into a long-running stint as facility manager at the Good Dog Spot in Chicopee — but, more impressively, a role as foster mom to more than 250 animals (and counting) over the years, creating a calm, nurturing environment where they can safely grow, heal, and learn to trust.

• Almost two decades ago, Aimee Salmon launched Positively Africana by Aimee, a thriving retail, online, and fitness enterprise that works directly with women entrepreneurs and artists across Africa, creating economic opportunties for them while bringing authentic African gifts and experiences to Western Mass.

• Brandon Towle is the manager of Rolling Meadows Country Club in Ellington, Conn. And while he excels in that role, he’s an honoree for the manner in which he has gained the confidence and courage to move past a severe stutter and, even more importantly, create Camp Words Unspoken in Pittsfield, where young people are provided with the tools to do the same.

• Yeselie Tulloch, this year’s top scorer among the five independent judges, co-founded the Academic Leadership Assoc., a nonprofit organization dedicated to empowering youth through school-based mentoring, literacy support, social-emotional development, and self-advocacy programming. “It’s so important to me to work with children and just be that adult that some kids might not have,” she said.

That last quote speaks to another thread that runs throughout this year’s 40 Under Forty class: impact. Real impact that goes well beyond personal success. We’re once again honored to share their stories with you in the 20th edition of BusinessWest’s 40 Under Forty. Here’s to 20 more years, and so many more stories waiting to be told.

Daily News

SPRINGFIELDBusinessWest will close the nomination period for its 20th annual 40 Under Forty awards today, Feb. 24 at 5 p.m. There are still a few hours to submit a nomination.

The 40 Under Forty program was launched in 2007 to honor young professionals in in the region, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. Nominators help BusinessWest identify young professionals in the four counties of Western Mass. who have stories that deserve to be told.

Nominations can be submitted at businesswest.com/40-under-forty-nomination-form. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for its 20th annual 40 Under Forty awards. Nominations for the class of 2026 are due by Tuesday, Feb. 24.

The 40 Under Forty program was launched in 2007 to honor young professionals in in the region, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. Nominators help BusinessWest identify young professionals in the four counties of Western Mass. who have stories that deserve to be told.

Nominations can be submitted at businesswest.com/40-under-forty-nomination-form. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for its 20th annual 40 Under Forty awards.

The 40 Under Forty program was launched in 2007 to honor young professionals in in the region, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. Nominators help BusinessWest identify young professionals in the four counties of Western Mass. who have stories that deserve to be told.

Nominations for the 40 Under Forty class of 2026 are due by Tuesday, Feb. 24. They can be submitted at businesswest.com/40-under-forty-nomination-form. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for its 20th annual 40 Under Forty awards.

The 40 Under Forty program was launched in 2007 to honor young professionals in in the region, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. Nominators help BusinessWest identify young professionals in the four counties of Western Mass. who have stories that deserve to be told.

Nominations for the 40 Under Forty class of 2026 are due by Tuesday, Feb. 24. They can be submitted at businesswest.com/40-under-forty-nomination-form. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

40 Under 40 Class of 2026

Twenty Years of Excellence

Wrestling icon Ric Flair was a special guest at the 40 Under Forty gala in 2015, pictured here meeting honoree Eric Devine, then Information Technology Services officer at Country Bank.File Photo

Wrestling icon Ric Flair was a special guest at the 40 Under Forty gala in 2015, pictured here meeting honoree Eric Devine, then Information Technology Services officer at Country Bank.
File Photo

 

In 2007, Sarah Tsitso was more than a decade away from her current role as executive director of the Zoo in Forest Park, where she leads year-round efforts in the realms of animal conservation and community education.

Back then, she was an editor for Turley Publications, not sure where her road would take her. But she does remember a big moment of encouragement — being named to the inaugural class of BusinessWest’s 40 Under Forty.

“Receiving this award in 2007 — its first year — was so unexpected and so humbling,” Tsitso said. “At the time, I was a newspaper editor and the mother of a young daughter, just slogging through, doing my best at both jobs. I had no idea why anyone would want to honor my accomplishments.”

“That 40 Under Forty recognition is still one of my proudest moments. I am forever grateful to have been an inaugural member of this amazing, ever-expanding club.”

Some years later, she was back on stage as a 40 Under Forty gala co-emcee — she calls it “a banner, full-circle year for sure.” Meanwhile, each June, dozens of former winners attend the gala to celebrate yet another class and stay close to a community of young professionals who impact Western Mass. in countless ways through their career success and community involvement. This year, the 20th such class will be chosen — and the nomination deadline of Feb. 24 looms (more details on that later).

“In the years since 2007, I have seen so many incredible, talented people from this region cross that stage,” Tsitso said. “Looking back now, with my daughter grown and my journalism days behind me, that 40 Under Forty recognition is still one of my proudest moments. I am forever grateful to have been an inaugural member of this amazing, ever-expanding club.”

There’s a reason the 40 Under Forty trophy is one of the most coveted prizes in the region, and certainly a badge of honor for a club that will soon comprise — after the class of 2026 is revealed in our April 27 issue — a whopping 800 young professionals.

Well, mostly young. Some of the earlier winners are in their late 50s now, and have gone on to build even more successful careers. Some have even been honored by BusinessWest again as Difference Makers, Women of Impact, or Healthcare Heroes.

Tara Brewster

Tara Brewster, an honoree in 2009 and a co-emcee in 2022, will return to co-emcee the 20th edition of 40 Under Forty this June..
File Photo

And 13 have won the prestigious Alumni Achievement Award (called the Continuing Excellence Award in its early years), which, since 2015, has been given to the previous 40 Under Forty honoree who has most built upon his or her accomplishments. Those winners, starting with the most recent, include Jeff Fialky, Meghan Rothschild, Amy Royal, Anthony Gleason III, Anthony Gulluni, Carla Cosenzi, Peter DePergola, Cinda Jones, Samalid Hogan, Scott Foster, Nicole Griffin, Dr. Jonathan Bayuk, and Delcie Bean — a regional who’s who in a number of fields, from law to technology to healthcare.

 

On the Map

For Tara Brewster, being chosen as a 40 Under Forty honoree in 2009 was an impactful moment, and one she still thinks about often. Now vice president of Business Development and Philanthropy at Greenfield Savings Bank, she then co-owned the men’s clothing shop Jackson & Connor in Northampton.

“We started planning for our business in 2007, and we opened the doors in 2008. In some ways — in many ways — I had no idea what I was doing,” she recalled. “As a first-time business owner after recently moving back from New York City to my hometown, I realized that, to be successful, you had to be all in on your business, your customers, and on the community that you are serving.

“Being recognized by BusinessWest and the community, for my work and role in the region, in 2009 was unexpected, and completely launched who I was and who I would become,” she went on — and as she built an impressive career and became a force in community philanthropy and volunteerism, she was later honored by BusinessWest as a Difference Maker in 2022 and a Woman of Impact in 2025.

But thinking back on that first honor, Brewster noted that “regional awards like this one not only put an individual and a business on the map, they also give someone a pathway toward destinations of higher achievement and success. I want to thank BusinessWest for taking chances on up-and-coming professionals in Western Massachusetts. It makes other people take notice and see opportunity where they may easily not have seen the potential for greatness.”

Brewster will return to the 40 Under Forty stage for the third time this June at the MassMutual Center in Springfield. She co-emceed the event in 2022 with White Lion Brewing Co. owner Ray Berry, and will co-emcee this year again with BusinessWest Editor Joe Bednar, who co-emceed the event every year from 2010 through 2021, as the magazine’s then-senior writer.

“I’m excited about the 20th,” Bednar said. “The short profiles we write about the honorees are my favorite assignment of the year — it’s fun trying to get to the essence of someone in 400 words. And the event itself is always a great time; the energy in the room is electric. I turned over emceeing duties to former winners a few years ago, but I really wanted to be part of the presentations for the 20th. And to share that stage with Tara, one of this region’s true stars, makes it even better.”

Brewster, for her part, is thrilled to return. “For me, being involved in the 20th 40 Under Forty is a true homecoming. It feels like returning to who I was at 30 years old. In the past 17 years, I have learned so much about myself, this community, grown my professional network, and worked hard to make others proud of the investments that they made in me.

“I hope that other 40 Under Forty alums will join me that evening in giving their former selves a hug and their current selves a high five for still being in the world, playing the game, and making a difference for others,” she added. “Thank you, BusinessWest, for the continued opportunity to shine brighter than I did yesterday.”

 

Time Is Running Out

As noted earlier, BusinessWest is now accepting nominations for its 20th annual 40 Under Forty awards. As usual, honorees are chosen not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities.

Both 40 Under Forty and Alumni Achievement Award winners are chosen by independent panels of regional business leaders who will be announced soon.

40 Under Forty nominations must be submitted by Feb. 24 at businesswest.com/40-under-forty-nomination-form. Alumni Achievement Award nominations must be submitted by April 9 at businesswest.com/40-under-forty/alumniachievementaward.

Daily News

SPRINGFIELD BusinessWest, the business journal of Western Massachusetts, is accepting nominations for its 20th annual 40 Under Forty awards.

Nominations for the 40 Under Forty class of 2026 are due by Tuesday, Feb. 24, 2026. They can be submitted at https://businesswest.com/40-under-forty-nomination-form/.

Candidates must be under 40 years of age as of April 1, 2026.

The 40 Under Forty program was launched in 2007 by BusinessWest to honor young professionals in Western Massachusetts, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries. Many are advancing the work of long-established businesses, while others have created their own entrepreneurial ventures. Nominators help BusinessWest identify the young professionals in our region with stories that deserve to be told. They are encouraged to be thorough and help a panel of judges understand why their nominee is a rising star in this region.

For more information, call Natasha Mercado-Santana, Marketing and Events manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for its 20th annual 40 Under Forty awards.

The 40 Under Forty program was launched in 2007 to honor young professionals in in the region, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. Nominators help BusinessWest identify young professionals in the four counties of Western Mass. who have stories that deserve to be told.

Nominations for the 40 Under Forty class of 2026 are due by Tuesday, Feb. 24. They can be submitted at businesswest.com/40-under-forty-nomination-form. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for its 20th annual 40 Under Forty awards.

The 40 Under Forty program was launched in 2007 to honor young professionals in in the region, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. Nominators help BusinessWest identify young professionals in the four counties of Western Mass. who have stories that deserve to be told.

Nominations for the 40 Under Forty class of 2026 are due by Tuesday, Feb. 24. They can be submitted at businesswest.com/40-under-forty-nomination-form. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELD — BusinessWest is now accepting nominations for its 20th annual 40 Under Forty awards.

The 40 Under Forty program was launched in 2007 by BusinessWest to honor young professionals in in the region, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. Nominators help BusinessWest identify young professionals in the four counties of Western Mass. who have stories that deserve to be told.

Nominations for the 40 Under Forty class of 2026 are due by Thursday, March 5. They can be submitted at businesswest.com/40-under-forty-nomination-form.

For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for its 20th annual 40 Under Forty awards.

The 40 Under Forty program was launched in 2007 by BusinessWest to honor young professionals in in the region, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. Nominators help BusinessWest identify young professionals in the four counties of Western Mass. who have stories that deserve to be told.

Nominations for the 40 Under Forty class of 2026 are due by Thursday, March 5. They can be submitted at businesswest.com/40-under-forty-nomination-form.

For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Where Are They Now?

Where Are They Now?

 

Mike Vedovelli seen today at Eversource

Mike Vedovelli seen today at Eversource

Mike Vedovelli as a member of the 40 Under Forty class of 2011

Mike Vedovelli as a member of the 40 Under Forty class of 2011

Mike Vedovelli says it’s as if he had written the job description for himself.

Indeed, Eversource had posted for a Community Relations specialist, and the job description it sent out indicated it was looking for someone who knew the region — as in the four counties of Western Mass. — and also “knew the economic development side of things,” said Vedovelli, who had all this covered through previous career stops.

These included nearly a decade in Westfield’s Community Development office, several more running the Western Mass. office of the Massachusetts Office of Business Development (MOBD), and then a few years as director of Community Development in Chicopee.

He thought that experience qualified him to join the giant utility in the community relations role, and those doing the hiring agreed, thus beginning an intriguing chapter in the career of this 2011 40 Under Forty honoree. And he’s written a few more since joining Eversource, rising in the ranks, first as manager of Community Relations for Massachusetts (overseeing the team of specialists, each serving their own region), and currently as director of Community Relations and Economic Development in Massachusetts.

Based at the utility’s facility on Cadwell Drive in Springfield, but frequently on the road to communities in every corner of the state, Vedovelli now oversees a team of 14, “which rises to 140 during storm events,” he said, adding that one of his many responsibilities is to work with those on his teams to coordinate response to severe weather in the more than 70 communities served by the utility.

“Each city and town has a designated liaison,” he explained, adding that, from an incident-command structure in Boston, he oversees these liaisons as they work with their respective communities on preparation for, and response to, severe weather.

 

Community Focus

We’ll get back to the weather and how Vedovelli and Eversource prepares for it. But first, a look back.

Vedovelli, who grew up in Indian Orchard and stayed in the region, first started working in government and economic development when he became an accountant and Grants Compliance coordinator in the Westfield Community Development office, overseeing HUD initiatives and especially the Community Development Block Grant program.

He worked in Westfield for more than 10 years before becoming a regional director for the Massachusetts Office of Business Development, with the region essentially being everything west of Worcester — 101 cities and towns, a number that has stuck with him.

While getting to know those cities and towns in the 413 and their business communities, he helped several companies, including Titeflex and Smith & Wesson (which would eventually relocate its headquarters and significant operations to Tennessee starting in 2021), stay in the region, expand, and create more jobs.

“I made a point of getting to know all four counties as well as I could — knowing not just the businesses, but the fabric of the communities — and making connections.”

“I was representing the governor and the administration, and you had to be aware of what was occurring on many different levels, not just in business development opportunities,” he said of his work at MOBD and now it would provide him with invaluable experience for career stops to come. “I made a point of getting to know all four counties as well as I could — knowing not just the businesses, but the fabric of the communities — and making connections.”

It was rewarding work that came to an abrupt end with the change of gubernatorial administrations in January 2015. A few months later, one of those connections he’d made paid off when he got a call from then-Chicopee Mayor Michael Kos to see if he would be interested in becoming the city’s next director of Community Development.

Vedovelli was, and spent the next few years on projects ranging from redevelopment of the former Uniroyal plant to the opening of a Mercedes-Benz dealership on Burnett Road.

But then, he read the job description that seemed written for him.

Over the past nine years, he has added several new responsibilities, but maintains that the work still comes down to making connections and building relationships, something he’s been doing his whole career, while “handling all things Eversource, on the gas, electric, and transmission sides.

“Every day is different — that’s the 24/7 nature of the business,” he said of his work and what he likes most about it, adding that his job description is varied and includes everything from educating public officials, communities, and other key partners on Eversource’s projects to conducting outreach for the siting of major projects and strategic initiatives.

 

Power Play

In recent years, a growing focus has been on meeting the state’s decarbonization goals and the many investments needed to make that happen.

“We’re working very closely with our load forecasting team to analyze areas as we move toward decarbonization, and the loads that will put forth on the system,” he explained. “New infrastructure will be needed, and placing infrastructure is always a challenge, while also upgrading the existing system to make it as safe and reliable as we can.

“People are relying on power more and more — not just for their home and business, but for electric vehicles and everything else that requires power,” he went on. “It’s a needed resource.”

Then there’s the weather, which has always been a very big part of this job, he said, adding that the utility contracts with several weather services and partners with the University of Connecticut, which creates the UConn Outage Prediction Model, which is fed with high-resolution weather data to forecast a storm’s impact on the electric grid.

The model takes into account everything from snowfall amounts to wind speeds to the amount of foliage in trees (a huge factor in the devastating impact from the pre-Halloween storm in 2011) to project the level of power outages, he went on.

“With the information that we get from the weather service and the information we get from the prediction models, the incident commander can make decisions on enacting an emergency response plan,” Vedovelli explained. “Everyone in the company has a storm role.”

And while the community liaisons have many responsibilities, he said, the biggest is communicating with officials in that city or town so that they can make informed decisions.

“If they know when a road is going to be open, if they know when power is going to be restored, they can make decisions for their community,” he told BusinessWest, adding that this is especially true during weather events that stretch over several days.

Preparation is always the key, he said, adding that Eversource is prepping for hurricane season from June to early November, and there are regular training programs to help ensure that those at the utility are prepared for whatever might happen and have the necessary resources in place. Such was the case with three tornadoes that touched down on Cape Cod in July 2019, an unexpected weather event, he noted.

“If you think about the Cape and how many people are there in July … now mix in a tornado,” he said. “That tornado came through on a Tuesday, and everything was buttoned up and cleaned up by Thursday. That shows you the power of being prepared.”

Helping the utility and communities across the state be prepared for such calamities is now a big part of Vedovelli’s job description. No, he didn’t write it himself, but his past experiences have enabled him to carry it out and make a surge — yes, that’s an industry term — in his career.

 

40 Under 40 Class of 2025 Event Galleries Special Coverage

View the Photo Gallery of the June 19, 2025 Event Here:

40 Under Forty was launched in 2007 to honor young professionals in Western Massachusetts, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries. Many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. 

Meet the class of 2025 and read their stories below.

You can view the interactive flipbook HERE

Olivia Calcasola
Tatiana Cole
Tatiana Cole
Sherleen Crespo
Chelsea Depault
Chelsea Depault
Amber Estelle
Paris Felogloy
Maureen Freniere
Koby Gardner-Levine
Diana Guzman
Angela Hansberry
Angela Hansberry
Brenton Jenkins
Tashea Jenkins
Tashea Jenkins
Sarah Lapolice
Shannon Lynch
Mia McDonald
Dr. Nathan Macedo
Liz Martinek
Liz Martinek
Jessica Menard
Kate Minifie
Jason Moran
Jason Moran
Dr. Divya Mudumba
Dr. Divya Mudumba
Marc Murphy
Geoff Naunheim
Geoff Naunheim
Kerry Parsons
Brigid Owino
Jennifer Reynolds
Catherine Rioux
Lidia Rodriguez
Kashawn Sanders
Davis Snow
Davis Snow
Nicole Taylor
Savannah Taylor
Victoria Thompson
Victoria Thompson
Kerri-Lynn Tichy
Vadim Tulchinsky
Vadim Tulchinsky
Dr. Allison van der Velden
Mydalis Vera
Matthew Waldrip
Elizabeth Wambui
Elizabeth Wambui
Janna White

Presenting Sponsor:

Partner Sponsors:

Where Are They Now?

Where Are They Now?

Elizabeth Staples today

Elizabeth Staples today

Elizabeth Staples was honored in the 40 Under Forty class of 2016

Elizabeth Staples was honored in the 40 Under Forty class of 2016

When Elizabeth Staples was named to BusinessWest’s 40 Under Forty class of 2016, she had been running her business, the Good Dog Spot, for almost a decade, based on one foundational idea: that canine daycare should be more than stowing dogs in kennels.

“On the East Coast, you mostly saw the warehouse style of boarding — put the dog in a cage and go away, which is kind of sad,” she explained back then. “But nationally, the trend was toward an off-leash play center, where people could feel good about leaving their dog and not feel guilty about it. That’s what we wanted to bring to this area.”

Fast-forward nine more years, and Staples is still evolving the idea of how best to serve dogs and their families.

“There’s been a shift in the industry that recognizes that dogs are parts of our family, and people want more than even just a place for them to go play all day,” she told BusinessWest during a visit earlier this month. “They want to make sure that their lives are full of enrichment, and every dog is a little different, so their needs might be a little bit different. So it’s not quite the same as throwing all the dogs into a big group for playtime anymore.”

She’s talking about the Enhanced Dog Daycare program, which goes beyond playtime and aims to create a balanced day that leaves a dog fulfilled, but not exhausted, through carefully tailored activities, personalized attention, and thoughtful socialization — all individualized for each guest.

From a single location in Chicopee starting in 2007, the Good Dog Spot expanded to a second site in Northampton in late 2016, and both locations offer daycare, boarding, grooming, and services like Spot’s Tots, which is a puppy socialization program that gets pups ready for the daycare environment.

“Every dog is a little different, so their needs might be a little bit different. So it’s not quite the same as throwing all the dogs into a big group for playtime anymore.”

“That young puppy period is a really influential time where you can set them up for some very positive experiences,” Staples noted.

In its first nine years, leading up to her 40 Under Forty recognition, the Good Dog Spot grew from one employee to 18, and boasts close to 40 now. In 2016, the business served about 30 dogs a day; now, on a busy day, each site may see 50 dogs checking in for daycare, 20 for boarding, and another 20 for grooming.

“We’re growing organically with the two locations. I guess the big-picture dream is that there would be a third location,” she said. “We currently rent both of our locations, and we’ve got great relationships with our landlords, but eventually owning a property we’re in would be a future goal for us as well.”

The COVID years posed challenges on multiple levels, starting with how to serve the public under strict state regulations.

“Daycare was still on the essential list, so we could open for daycare and grooming, but we couldn’t do boarding. And then it shifted, but the shifts were not necessarily communicated clearly,” Staples said.

“But we realized that grooming was the essential service. You’ve got elderly people that can’t take care of their dogs. You’ve got hygiene, fleas, ticks, and things like that that you want to make sure you’re taking care of,” she noted. “Then, when that got taken off of the essential list, we could only do one at a time. And you’re making clients unhappy because they’re like, ‘my dog’s there; can’t you just groom him anyway? But we couldn’t because we could get fined. So it really was complicated.”

The other change coming out of COVID was that workforce issues across a broad spectrum of industries were forcing wages up, and with a growing staff, the Good Dog Spot has had to respond in order to attract the best talent, hiring staff at $18 per hour and paying managers in the mid-20s.

“We had to stay ultra-competitive,” Staples said. “Minimum wage was going up anyway, but to get ahead of that curve was challenging because we needed to bring in quality people to take care of these pets. The increase in wages allows us to take good care of our staff and keep them happy, content, and safe. But it also allows us to do what’s great for the dogs, so it’s just been a win-win all around.”

Since their children were born, Staples’s husband, Cory, has handled much of the day-to-day operations of the Good Dog Spot. “Cory’s focused on the numbers, and I focus more on what’s really great for the dogs. And when the two mesh together well, that’s really great to see,” she said.

She is also proud of the business’ focus on continuing education and safety. Both Elizabeth and Cory are certified through the Professional Animal Care Certification Council, and they’ve been involved with an organization called Fear Free Pets, which offers training to help the staff recognize stress signals and other signs in an effort to work with animals in a positive way. Employees are also certified in first aid and CPR.

As for the continued growth over the past 18 years, Staples said having to keep up with demand — in terms of both staffing and evolving client offerings — has been challenging, but gratifying when she looks back at her humble beginnings. “It really does blow my mind sometimes.”

Alumni Achievement Award Cover Story

All AAAs

In 2015, BusinessWest, created a new recognition program. Well, let’s call it a spinoff of an existing initiative.

Indeed, the Alumni Achievement Award recognizes those individuals who have most expanded upon the résumés that earned them membership in the 40 Under Forty Club.

And while there is usually one winner each year (there have been two on a pair of occasions), we profile the finalists for the award each year, because … well, just being among the handful of top scorers is an achievement of note.

The five stories on the following pages certainly convey continued excellence in the professional world — usually with a step or two or three up the ladder — and continued commitment to giving back to the community. They also provide some looks into the personal lives of some outstanding individuals, each of them worthy of the award known as AAA.

The Five Finalists for 2025 are:

Click on the photos below to read their stories

The winner will be announced at the start of the 19th annual 40 Under Forty gala on Thursday, June 19 at the MassMutual Center. Once again, the presenting sponsor of the AAA program is Health New England.

Meet the 2025 Alumni Achievement Award Judges:

Ashley Bogle is assistant general counsel and director of Legal Services for Health New England, where she manages the day-to-day operations of HNE’s Legal Department, from reviewing contracts to providing regulatory guidance and maintaining licenses and accreditation. A 40 Under Forty honoree in 2021 and a founding member of HNE’s diversity, equity, inclusion, and belonging committee, she was recognized by the Urban League of Springfield this year as its Health & Wellness Hero for her commitment to health equity, legal advocacy, and community enrichment.

A 27-year veteran of Monson Savings Bank, Dan Moriarty has been the institution’s president since 2020 and added the title of CEO in 2021. Earlier this year, BusinessWest named him one of its 2025 Difference Makers, largely for his commitment to the community — he volunteers about 200 hours a year — but also his stewardship of a philanthropic culture at Monson Savings, which has given about $1 million to 420 organizations over the past five years, with employees donating about 1,700 hours in the community each year.

Meghan Rothschild, a member of the 40 Under Forty class of 2011 and the recipient of the 2024 Alumni Achievement Award, is president and owner of the marketing and public relations firm Chikmedia, which puts an emphasis on female-run organizations and women business owners, offering strategic marketing planning and creative public relations. Increasingly in demand as a public speaker on topics ranging from enterpreneurship to social media training to women’s health, she is also a melanoma survivor and a fierce advocate for skin cancer awareness and prevention.

Daily News

SPRINGFIELD BusinessWest has announced its 40 Under Forty class of 2025. This year, we honor:

  • Olivia Calcasola, tax supervisor, Meyers Brothers Kalicka, P.C.;
  • Tatiana Cole, business connector and coach, Free to Flourish, LLC;
  • Sherleen Crespo, vice president, branch manager, and mortgage specialist, Westfield Bank;
  • Chelsea Depault, vice president, commercial loan officer, Greenfield Cooperative Bank;
  • Amber Estelle, clinical director, YWCA of Western Massachusetts;
  • Paris Felogloy, school-age childcare director and camp director, Franklin County YMCA;
  • Mo Freniere, deputy director of Sales, Eastern States Exposition;
  • Koby Gardner-Levine, regional manager, Office of Congressman Jim McGovern;
  • Diana Guzman, vice president of Human Resources, YWCA of Western Massachusetts;
  • Angela Hansberry, financial planning assistant, the Jamrog Group;
  • Brenton Jenkins, founder, Vision Entertainment;
  • Tashea Jenkins, executive director, One Village Inc.;
  • Sarah Lapolice, Tax Department manager, Burkhart Pizzanelli, P.C.;
  • Shannon Lynch, assistant vice president of Compliance, Mount Holyoke College;
  • Dr. Nathan Macedo, Assistant professor of Family Medicine, UMass Chan Medical School – Baystate; associate program director, Greenfield Family Medicine Residency Program;
  • Liz Martinek, EMS coordinator, Baystate Health;
  • Mia McDonald, senior associate, Meyers Brothers Kalicka, P.C.;
  • Jessica Menard, advanced practice clinician manager of Care Delivery, Education, and Training, Commonwealth Care Alliance;
  • Kate Minifie, Farm & Food Products Program director, Western Massachusetts Food Processing Center;
  • Jason Moran, President, Morduct, LLC;
  • Dr. Divya Mudumba, practice owner, Smileworks Family Dentistry and Palmer Smiles;
  • Marc Murphy, co-owner, Lock and Key Realty;
  • Geoff Naunheim, executive director, United Way of the Franklin & Hampshire Region;
  • Brigid Owino, birth and postpartum doula and childbirth educator, Perinatal Wellness Partners;
  • Kerry Parsons, Service Operations manager, Colonial Life;
  • Jennifer Reynolds, project manager, Tighe & Bond;
  • Catherine Rioux, assistant vice president, commercial loan officer, Monson Savings Bank;
  • Lidia Rodríguez, CEO, Rewarding Insurance Agency;
  • Kashawn Sanders, president and CEO, Follow My Steps Foundation Inc.;
  • Davis Snow, program supervisor, Hampden County Sheriff’s Office;
  • Nicole Taylor, senior marketing specialist, Trinity Health Of New England;
  • Savannah Taylor, director of Editorial, EBONY;
  • Tori Thompson, vice president, head of Internal Audit, PeoplesBank;
  • Kerri Tichy, senior director of Philanthropy, Shriners Children’s New England;
  • Vadim Tulchinsky, partner, director of Acquisitions, Urbanist Development;
  • Dr. Allison van der Velden, CEO, Community Health Center of Franklin County;
  • Mydalis Vera, owner, Guerrera Writer LLC;
  • Matt Waldrip, manager, Licensing & Permitting, Eversource;
  • Elizabeth Wambui, director of Diversity, Inclusion, and Community Impact, Fontaine Brothers Inc.; and
  • Janna White, director, Five College Center for World Languages,

 

Their stories will be featured in the April 28 issue of BusinessWest, now published digitally at https://businesswest.com/issues/april-28-2025/#p=1

The awards gala will take place on June 19 at 5 p.m. at the MassMutual Center in Springfield. Tickets are now on sale: $135 per person, with tables of 10 available.

The 19th annual 40 Under Forty program is presented by PeoplesBank and sponsored by Mercedes-Benz Springfield, Live Nation Premium, and the Isenberg School of Management at UMass Amherst. The 11th annual 40 Under Forty Alumni Achievement Award is presented by Health New England.

For more information, call Natasha Mercado-Santana, Marketing and Events manager, at (413) 781-8600, ext. 100, or email [email protected].

Class of 2025 Cover Story Uncategorized

40 Under Forty was launched in 2007 to honor young professionals in Western Massachusetts, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries. Many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. 

Meet the class of 2025 and read their stories below.

You can view the interactive flipbook HERE

CELEBRATE THE CLASS OF 2025!

Join Us on June 19th at The Mass Mutual Center

Olivia Calcasola
Tatiana Cole
Tatiana Cole
Sherleen Crespo
Chelsea Depault
Chelsea Depault
Amber Estelle
Paris Felogloy
Maureen Freniere
Koby Gardner-Levine
Diana Guzman
Angela Hansberry
Angela Hansberry
Brenton Jenkins
Tashea Jenkins
Tashea Jenkins
Sarah Lapolice
Shannon Lynch
Mia McDonald
Dr. Nathan Macedo
Liz Martinek
Liz Martinek
Jessica Menard
Kate Minifie
Jason Moran
Jason Moran
Dr. Divya Mudumba
Dr. Divya Mudumba
Marc Murphy
Geoff Naunheim
Geoff Naunheim
Kerry Parsons
Brigid Owino
Jennifer Reynolds
Catherine Rioux
Lidia Rodriguez
Kashawn Sanders
Davis Snow
Davis Snow
Nicole Taylor
Savannah Taylor
Victoria Thompson
Victoria Thompson
Kerri-Lynn Tichy
Vadim Tulchinsky
Vadim Tulchinsky
Dr. Allison van der Velden
Mydalis Vera
Matthew Waldrip
Elizabeth Wambui
Elizabeth Wambui
Janna White

Presenting Sponsor:

Partner Sponsors:

Class of 2025

Director, Five College Center for World Languages: Age 39

Janna White

Janna White

In explaining the importance of her organization, Janna White noted that the Five Colleges are known for language study, but while students are interested in a diverse array of languages, not all of them draw enough interest to be offered in the classroom.

“But they still wanted to make as many languages available as possible,” she said, which is why the Five College Center for World Languages was founded more than three decades ago.

“We complement rather than compete with the languages available on campus, and students can take as many languages as possible while they’re here,” she said — about 60 in all, among the highest number offered anywhere in the country.

White directs all aspects of programming for this element of the Five College Consortium, enabling 300 students per year to study these less commonly taught languages for college credit.

It was an intriguing opportunity for White when she took the job in 2018, as she has always had a love of language. As sole proprietor of Janna R. White Content and Editing from 2011 to 2018, she offered communications products and project-management services, including editing 28 books, 21 articles, and hundreds of reports, white papers, and webpages.

“I worked with a variety of different organizations and individuals, but I really specialized in academic work — academic presses and scholars and faculty. I was really enjoying that work, and I wanted to expand on the ways in which I was partnering with academic institutions. That’s how I wound up at Five Colleges.”

From 2016 to 2018, she served as Academic Programs coordinator before her current job opened up.

“Our particular focus on less commonly taught languages is really important,” she noted. “The reason why we say ‘less commonly taught’ and not ‘less common’ is that many have millions, if not billions, of speakers, like Cantonese, Hindi, and Urdu. But it’s not common for college students to have opportunities to study those languages. So we’re really broadening access and opportunity for students.”

Active in her community, White served two terms on the Northampton Community Preservation Committee and joined the Northampton Planning Board in 2018. Elected vice chair in 2022, she will become chair this year.

“Anyone who has volunteered in the community knows it can be challenging, but it’s also incredibly rewarding,” she said. “It’s been one of the great learning experiences of my personal and professional life. I take that responsibility very seriously.”

—Joseph Bednar

Class of 2025

CEO, Community Health Center of Franklin County: Age 39

Dr. Allison van der Velden

Dr. Allison van der Velden

Like many Hampshire College students, Dr. Allison Van der Velden trod a winding path, first studying language and religion, then switching to microbiology, then landing on dentistry.

“I was interested in working with people, making a difference, working with my hands, learning a useful skill — being a doctor, but not having the same emotional load as, say, pediatric oncology. Just something where I could solve problems.”

After starting her career at Amherst Dental Group, then working in private practice, she did some part-time work Hilltown Community Health Center and immediately preferred that model of care.

“I realized the community health center movement was more my home, so I left private practice,” van der Velden said. “I really enjoy the healthcare aspect of dental. I prefer that to cosmetic dentistry. I don’t enjoy cutting down a perfectly healthy tooth and doing a treatment to look prettier for someone who was already beautiful. That never jived with me.

“What I find really satisfying is taking a person who’s afraid of the dentist, in pain, and putting them at ease and relieving their pain and discomfort and bringing them to a healthier place.”

She eventually landed at the Community Health Center of Franklin County and moved quickly up the ranks from dentist to dental director to CEO. The nonprofit, federally qualified health center provides primary medical care, dental care, behavioral health, and wraparound services like transportation, language translation, and health-insurance navigation, and recently opened its first pharmacy.

“One thing you notice in the community health center population is a lot of patients have been mistreated by the medical healthcare industry,” she explained. “They’ve been invalidated, haven’t had resources during their lives from the beginning, and have had a lot of trauma.”

Away from work, van der Velden has volunteered with numerous boards, including Amherst Survival Center, as well as Deerfield’s Capital Improvement Planning Committee and Finance Committee. At work, she leads a team that serves 9,000 people annually — a number that’s only growing in a rural region with fewer medical resources than other counties.

“I like to say community health centers are the least broken part of the healthcare system,” she said. “People face so many barriers to seeking their best quality of life and medical treatment. I’m passionate about healthcare and healthcare access and feel really good knowing I am working to be part of a solution to an enormous problem.”

—Joseph Bednar

Class of 2025

Director of Diversity, Inclusion, and Community Impact, Fontaine Brothers Inc.: Age 38

Elizabeth Wambui

Elizabeth Wambui

Diversity in construction is important for a number of reasons, Liz Wambui said, while breaking down the elements of her multi-faceted job at Fontaine Brothers Inc.

“The first piece is making sure we’re doing everything we can to be compliant with the workforce goals on every public project — and we are lucky to be building a lot of public projects,” she explained.

“Another piece is workforce development. And we’ve been very intentional about talking to not just students and educators, but anyone considering a career change about all the opportunities within the trades. We need people, and we need them yesterday.”

That’s a common refrain among contractors, especially businesses looking to grow at a time when more people are aging out of the field than entering it. “With the retirements coming up within our industry, we’ve really been spending time on that,” she said. “It’s a huge piece of my work here.”

To that end, Wambui plays a critical role leading project teams to maximize opportunities for minority- and women-owned business enterprises, as well as attracting a more diverse workforce. The firm partners with unions, trade schools, and other community partners to more actively promote and provide opportunities for local residents.

“We’ve been very intentional about is presenting the entire breadth of opportunities within the construction industry — getting to educators and caregivers and anyone in front of young folks, so they understand it,” she said. “These are life-changing opportunities.”

The third part of Fontaine’s role is executive director of the Fontaine Community Foundation, where she builds partnerships with organizations focused on the common good and connects the firm with worthy causes, especially those important to staff members.

Wambui is no stranger to accolades; in fact, she’s a rare double 40 Under Forty winner, having received that honor from the Worcester Business Journal in 2014, when she worked for the American Red Cross of Central Massachusetts. She then served as director of Advancement at Nativity School of Worcester before coming to Fontaine Brothers in 2021.

“I’ve been given so many opportunities to learn and try different things and be creative, and I like that because it definitely pushes me out of my comfort zone,” she said. “I love community engagement, to sit with an issue that affects us all and bring a lot of constituencies together to solve problems. Different perspectives are so important. We need them.”

—Joseph Bednar

Class of 2025

Owner, Guerrera Writer LLC: Age 36

Mydalis Vera

Mydalis Vera

As an author and social worker, Mydalis Vera lives an impactful life on two fronts, which often intersect.

The first is Guerrera Writer LLC, through which she provides editing and consulting services for a number of organizations, making research reports more clear, precise, and professional, and helping to develop culturally responsive educational content.

She also founded and facilitates a writing group for women aspiring to begin their writing journey. The group welcomed 34 women in 2024, with a goal of doubling that number this year.

As a social worker, she partners with agencies across Western Mass., with a special interest in the foster-care system; she has written more than 150 comprehensive adoption studies or child assessments for children in foster care, with the goal of facilitating adoptions.

“It’s a service I provide because the Department of Children and Families has been in overflow for a long time,” she explained. “So I come in and do adoption studies and assessments to make sure children can get adopted in a timely manner. Sometimes kids are in care longer than they should be because these reports are not completed in time. These reports have to be written so the judge can say this child can be adopted.

“This is my passion,” she added. “When it comes to social work and creating content, I took all the things I love and put them together.”

A dedicated civic leader, Vera has contributed to various organizations and initiatives aimed at empowering communities, including serving as a mentor and board member with Girls Inc. of the Valley, joining the board of Dress for Success Western Massachusetts, and volunteering with the O’Dell Women’s Center.

“I love working with communities,” said Vera, who draws inspiration from her mother, Mildred DeJesus. “We grew up in poverty, and I thought my mom was the smartest person I knew, but she never had the opportunity to really flourish and become what she wanted to be. And I always told myself, when I got older, I would try to give women who wanted an opportunity a chance to create that opportunity.”

That’s why much of her volunteerism centers on inspiring and helping girls and women.

“I’m trying to show women that there is possibility, that they can do it,” Vera added. “I want to demonstrate to women that there are people who care about them, and there is a way out of the darkness.”

—Joseph Bednar

Class of 2025

Manager, Licensing & Permitting, Eversource: Age 36

Matt Waldrip

Matt Waldrip

He calls it ‘Turtlepalooza.’

This is a program Matt Waldrip, manager of Licensing & Permitting for Eversource, now coordinates yearly. And, as the name suggests, it involves turtles — or turtle safety, to be more precise.

“We train our construction crews how to safely conduct their work when there are turtles present on site, so they can avoid direct harm to the species,” he explained. “And the way we do that is by training them and letting them know what to look for and methods they can use to move grass out of the way so they can see the turtles.”

That’s just one of many ways Waldrip works to bring construction and the environment together — in everything from his day job to his hobby, beekeeping.

A graduate of Westfield State University, where he earned bachelor’s degrees in environmental science and regional planning, and Fitchburg State, where he earned an MBA, Waldrip manages a team of 15 scientists responsible for licensing and permitting critical energy projects, everything from utility poles to lattice towers, to make the electric grid more reliable, resilient, and sustainable — work he finds rewarding on many levels.

“I find it interesting. I come from a family of scientists — my mom was a science teacher, and my dad is a farmer now, but he was a college professor,” he said. “I just came to realize how important the environment is, and I wanted to try to make a difference.”

He’s doing so on many levels, including in the community. He’s served, with others, as a captain for Eversource’s United Way campaign, as well as serving as an Eversource runner in a 5K race with Mass General Cancer Center and the Run for Boston Children’s Hospital.

He’s also a member of the Hadley Planning Board, chairs the energy resource committee for the Environmental Business Council of New England, co-chaired the 2025 annual conference of the Massachusetts Assoc. of Conservation Commissions, and coaches in the Amherst Youth Basketball Assoc., among other efforts.

As for the beekeeping … he had six hives, but unfortunately, a few died over the winter. He sells honey and wax to friends in what he described as an enjoyable side hustle inspired by his mother.

“She’s been a beekeeper for years,” he said. “I just got kind of hooked into it as I realized how beneficial bees are to the environment.”

—George O’Brien

Class of 2025

Partner, Director of Acquisitions, Urbanist Development: Age 39

Vadim Tulchinsky

Vadim Tulchinsky

While earning a master’s degree in real-estate development from Columbia University, Vadim Tulchinsky realized early on that he didn’t want to spend his career building skyscrapers or shopping malls.

“I wanted to find a place where I could make a difference,” he said. “And I was never super motivated by money. If I could exist in a place with a lower cost of living and make enough money to pay my mortgage, that was good enough for me.”

About 15 years ago, he visited Holyoke, explored the mill and canal area, and “it was love at first sight.”

He met two like-minded professionals, and they started discussing their vision for urban living, one that’s safe, dense, walkable, and bikeable. “We understood the value of a downtown where you can walk or bike to it; that’s the difference between a thriving place and a stagnant one.”

So they started Urbanist Development about eight years ago specifically to revitalize downtown Holyoke. Since then, they have purchased and redeveloped historically significant buildings in the High Street area, bringing them back to life with a mix of storefronts, offices, and much-needed residential units.

“The once-vibrant Holyoke downtown area has seriously gone into decline since the July 1979 opening of the Holyoke Mall,” said Helene Alderman Florio, president of the Holyoke Taxpayers Assoc., one of 14 people who nominated Tulchinsky for 40 Under Forty. “Vadim has recognized the value in getting people back into the central downtown of Holyoke.”

Tulchinsky not only serves on the board of that organization, but also on the board of directors of Holyoke Preservation Trust, and he has worked to create a business improvement district downtown as well.

An immigrant from Russia — his family fled in the early ’90s when the Soviet Union was collapsing — Tulchinsky grew up in Boston, but is gratified to be working on meaningful projects in a smaller city, projects the size of which many larger developers won’t touch.

“Somebody has to do it for these little buildings, relatively speaking, that otherwise might get torn down. It’s heartbreaking to see these beautiful assets of the city get wasted,” he said. “We have the patience, we have the wherewithal, and we feel like we can make a difference here. If all we do is turn around one block, that will move the needle. We believe we can change the perception of Holyoke.”

—Joseph Bednar

Class of 2025

Vice President, Head of Internal Audit, PeoplesBank: Age 38

Tori Thompson

Tori Thompson

Tori Thompson calls her role “the third line of defense for our bank.”

Management is the first, setting controls and policies, while the second line comprises risk and compliance, she explained. Internal audit is the third line of defense, examining the controls the bank has in place. And it’s important work.

“Her business acumen has resulted in our having successful audits and examinations, without any major findings, from a very wide variety of state compliance and regulatory agencies,” said PeoplesBank President Brian Canina, who recruited Thompson based on their prior tenures at Wolf & Co., an accounting firm in Springfield.

“I got my foot in the door there because we did a lot of financial audit statements for banks,” she explained. “It was like Banking 101; I got to see the inner working of banks.”

Thompson was selected in December as Volunteer of the Month from among 325 PeoplesBank colleagues — a notable achievement at an institution that prioritizes civic engagement.

“They’re very supportive of everyone taking time out of their day to help the community around us, and I’m proud to be part of a company that’s supportive of that,” she said.

For example, as board treasurer for the Hitchcock Center for the Environment since 2019, she chairs the finance committee and serves on the executive committee.

“Their mission is to foster environmental awareness and environmental awareness through educational programs,” she said. “They live and breathe sustainability every day and do work every day to help the community.”

Rhea Banker, president of the Hitchcock Center, noted that Thompson has “led the board and staff in working together with vital information about best working practices. In addition, she was at the forefront of redefining our investment practices, helping to sustain our critical climate education moving into the future.”

Thompson — whose family includes husband Devon and children Carter, Liam, and Ellery — has also volunteered with the Junior Achievement of Western Massachusetts Teen Reality Fair, Revitalize CDC’s #GreenNFit builds, Big Brothers Big Sisters of Western Massachusetts, Safe Passage, Girls Inc. of the Valley, Valley Educational Associates, the United Way of Hampshire County, and Gateway Youth Athletic Assoc., where she serves as board secretary.

“That’s an all-volunteer group of parents who get together, offer sports programs, and promote physical activity and teamwork among everyone,” she explained. “We want to get the kids away from screen time, active, and out in nature as much as possible.”

—Joseph Bednar

Class of 2025

Senior Director of Philanthropy, Shriners Children’s New England; Age 38

Kerri Tichy

Kerri Tichy

Kerri Tichy doesn’t see her role as senior director of Philanthropy at Shriners Children’s New England as work, instead calling it a “passion.”

Actually, it combines two passions.

One involves philanthropy, and the other involves the Shriners, its many organizations, its children’s clinics, and especially the one in Springfield, where her daughter, Kelsi, is a patient.

“My father was a Shriner, and I grew up in the daughter organization called the International Order of the Rainbow for Girls, and from that, I went into the Ladies of the Oriental Shrine of North America — the ladies with the white fezzes,” Tichy said. “Shriner’s Children’s is my passion and my purpose; it’s part of who I am.”

As for fundraising, Tichy has made it a significant part of her career.

Indeed, she worked in the private sector — for Aero Fastener Co. in Westfield and also MassMutual and Babson Capital — before joining the Community Foundation of Western Massachusetts, managing more than 430 philanthropic funds and driving strategic donor-engagement efforts.

She enjoyed that work, but when there was an opportunity to join Shriners Children’s New England, she jumped at it. And since arriving in 2022, she has excelled, while also moving up in the ranks, from Development officer to associate director to director, and now senior director.

Last year, for example, she oversaw the team that raised just over $8 million, 272% above the goal of $3 million, an achievement she attributes largely to one large, anonymous $10 million donation split with the Boston clinic, but mostly to hard work.

“There were a lot of events, a lot of speaking engagements, and meeting with donors,” Tichy said, adding that she spends most of her days hitting the pavement and spreading the word about the organization’s mission.

“When you’re mission-oriented, that speaks authentically to the donors and engages them, so it creates a deeper impact all the way around,” she said. “The other key is building on that relationship. Yes, the dollar matters, but at the end of the day, if you don’t have the rapport and the relationship with the individuals, the money isn’t going to continue.”

While doing all this, she is also active in the community, with organizations ranging from the PTO at her daughter Kelsi’s school to the Ladies of the Oriental Shrine of North America to Easter Seals of Western Massachusetts.

—George O’Brien

Class of 2025

Program Supervisor, Hampden County Sheriff’s Office: Age 37

Davis Snow

Davis Snow

It’s called the Sheriff’s Shuffle.

That’s the name given to an annual run at Ashley Reservoir in Holyoke that has raised more than $200,000 to support the YWCA of Western Massachusetts and survivors of domestic violence.

Since 2019, Davis Snow, program supervisor at the Hampden County Sheriff’s Department, has been chair of the committee that oversees the event, handling a wide array of details and contributing in myriad ways to its continued growth and success. And that’s one of many reasons why he’s a member of the 40 Under Forty class of 2025.

The primary reason is his work at the Sheriff’s Department, where he has risen in the ranks and now supervises the Employment Program, part of the department’s larger All Inclusive Support Services. In this wide-ranging role, he oversees everything from Prison Industries (work training within the jail) to the work-release program to community-based programs facilitated by area community colleges to help inmates, and others, secure work at area businesses.

It’s a three-phase program, he said, adding that it involves employment readiness, such as work with résumés, cover letters, and interview skills; a job-search program, where interviews are arranged; and employment retention.

“Not only do we help individuals get jobs, we help them hold onto those jobs,” Snow explained. “We stay in communication with them once they start working, check in with them to see how everything’s going, and check in with employers, when it’s appropriate, to see how these individuals are doing.”

Much of his work comes down to networking within the business community, talking to HR directors, business owners, and operations managers, telling them about the program and the people it serves, and, ultimately, forming partnerships.

Indeed, many have been forged, he said, adding that employers across many sectors have become involved in the program, including Baystate Medical Center, Casella Waste Management, International Container, and others.

“Davis has devoted his entire life to helping others,” wrote Elizabeth Dineen, CEO of the YWCA of Western Massachusetts in nominating him for this award. “He’s constantly challenging himself to grow and learn more about why people commit crime and how his team can help inmates redirect their lives to become contributing members of society.”

When not working, or running the Sheriff’s Shuffle, Snow likes doing things outdoors — skiing, travel, hiking, or the beach — with his wife Emily, daughter Willa, and son Cody.

—George O’Brien

Class of 2025

Director of Editorial, EBONY: Age 26

Savannah Taylor

Savannah Taylor

When Savannah Taylor was a child, she used to create her own magazines.

“Writing was my superpower,” she recalled. “I’ve always known I’d be a writer. I had faith and confidence that I could tell a great story. So part of what I’m able to do every day, in a sense, is the fulfillment of my childhood dream.”

But it’s much more than that, too, the editorial director at EBONY magazine said.

“I’ve always been passionate that storytelling and communication can bring people together, and I still believe that. And I strongly believe there’s a place for journalism, even in today’s time.”

In her role, Taylor spearheads content strategy, media engagement, and storytelling for one of the most iconic Black media brands, leading a team of writers, editors, and digital strategists at the 80-year-old publication.

As assistant editor before ascending to her current role, she was given plenty of opportunities to broaden her experience.

“We’re a small but mighty team, so I became super involved in a lot of different capacities — culture, entertainment, politics, technology. It allowed me to become super rounded, and I was able to apply that work ethic and be prepared to step into the role of director of Editorial last year.”

Beyond EBONY, Taylor’s entrepreneurial spirit — and her love of community — is evident in a number of ways, starting with her leadership of the Silhouette Brand, a platform she founded to empower Black creatives through media training, branding, and professional development.

As part of that role, she launched Field Fest in 2021, a two-day virtual conference that drew dozens of speakers and about 500 attendees across Western Mass., aimed at inspiring young people and empowering them to succeed. And last year, she was the keynote speaker for Springfield Partners for Community Action’s annual gala.

“Growing up in Springfield, my parents exposed me to a lot of different opportunities,” Taylor said. “There’s such talent in this community; you don’t have to go to Boston or New York to have access to opportunities.

“I’ve always understood Springfield has challenges, but those challenges are not unique to this city. Once I went away to college, I developed a deeper appreciation,” the Syracuse University graduate said. “There’s so much talent here, so much potential. It just needs to be underlined and highlighted in the best light and given a chance to shine. It’s just about opportunity and how we position ourselves in order to be successful.”

—Joseph Bednar

Class of 2025

Senior Marketing Specialist, Trinity Health Of New England: Age 32

Nicole Taylor

Nicole Taylor

Nicole Taylor’s primary influences come from the foundational values instilled by her family, faith, and life experiences.

While notable public figures have certainly influenced her over the years, her family gets the credit for molding her into the person she is today, guiding the way she serves her community.

Her journey began with a love for sports, earning her degree in sports and recreation management from American International College, where she also earned her MBA. Soon after graduating, she took on the role of Business Development & Special Events executive for the Springfield Thunderbirds, where she secured strategic partnerships, and, among other things, led the planning and execution of the team’s first sensory-friendly game.

In 2021, Taylor joined Trinity Health Of New England, where she serves as senior Marketing specialist. This is a broad role, involving everything from shaping the marketing strategy for both Mercy Medical Center and the Trinity Health Of New England network — particularly in the women’s health, cardiovascular, and cancer service lines — to building and sustaining high-value partnerships.

“I work on a variety of projects across these service lines, partnering with providers to thoughtfully promote their services to the community, with the goal of encouraging residents to choose Trinity Health Of New England as their preferred healthcare system,” she said.

“It’s important to be detail-oriented and have a strong understanding of people — that psychological piece of marketing,” she went on, adding that she’s applied lessons from sports and higher education to her current role.

And in this setting, as in those before it, she’s achieved results — such as marketing efforts that have led to 8,000 new patient leads, 5.5 million website visits, and 1.8 million earned media impressions.

“Nicole continuously leverages her expertise in digital marketing, community relations, and event planning to launch initiatives that not only drive business success, but also create meaningful, long-term impact,” wrote Amy Ashford, regional vice president of Marketing & Communications for Trinity Health, who nominated her for the 40 Under Forty award.

Active in the community, Taylor was instrumental in forging a partnership between Mercy Medical Center and Sigma Gamma Rho Sorority Inc. — she’s an active member of the Western Mass. alumnae chapter — to promote Black Maternal Mental Health Week in 2024. She has also spearheaded initiatives like Swim 1922, providing area residents with water-safety skills through instruction from Olympic silver medalist Maritza McClendon.

—George O’Brien

Class of 2025

President and CEO, Follow My Steps Foundation Inc.: Age 29

Kashawn Sanders

Kashawn Sanders

Kashawn Sanders says the inspiration for the Follow My Steps Foundation, the nonprofit organization he co-founded and now serves as president, CEO, and board chair, came from an experience in a class he was taking during his senior year at UMass Dartmouth.

“The professor tasked us with going out and getting an internship. As soon as the words were out of her mouth, we could hear our fellow students say, ‘I’m going to reach out to this person, or my uncle, or my cousin’ … we didn’t have any of those connections,” he said, referring to himself and classmate Tyrone Williams.

To help ensure that future generations of young people would not suffer that same experience, Sanders, a Springfield native, and Williams, from Boston, created Follow My Steps, which is dedicated to empowering youth through mentorship, career readiness, financial-literacy programs, scholarships, and more.

Summing it all up, Sanders, a financial advisor by trade, said the agency, founded in 2020 during COVID when he and Williams were thinking about what to do next and how to give back, is about providing resources to those who simply don’t have as many as those who are more fortunate.

“We created a customizable mentorship program that centers around the youth and their aspirations,” he noted. “We also work with them when it comes to financial literacy, we make sure there’s a health component that addresses both physical and mental health, and we add on additional resources, teaching them the importance of networking, the importance of getting out there early and understanding that there are people in the community they can look up to and talk to.”

Dawn Creighton, Community Outreach officer for Liberty Bank, who nominated Sanders for the 40 Under Forty, has worked with him on the agency’s Cultural Steps event, which provides participants with a diverse range of foods and introduction to various cultures, as well as a Credit for Life course, a financial-literacy module through which students embark a simulated journey through life.

She also appreciates that the mission of Follow My Steps is “personal” to Sanders.

“Having personally navigated the same challenges his organization seeks to address, he brings a lived understanding of the systemic obstacles that underserved youth face,” Creighton said.

While doing that, he spends the rest of his time reading, working out, and spending time with his partner, Kenia, and son KJ.

—George O’Brien

Class of 2025

CEO, Rewarding Insurance Agency: Age 37

Lidia Rodríguez

Lidia Rodríguez

Lidia Rodríguez and her husband, Miguel Rivera, first began selling insurance in Puerto Rico in 2009, focusing on life and health products, mainly for an older clientele.

When they moved to Massachusetts, they continued that model when they launched Rewarding Insurance Agency in 2018.

Today, as the company’s CEO, Rodríguez has spearheaded the company’s growth to serve more than 1,500 clients in multiple states with insurance, underwriting, and claims, and the main customer base remains Hispanic seniors. The agency started with life insurance, then added Medicare Advantage, and has since moved into auto, home, and business insurance.

“I also do tax preparation because it’s fun for me, something different, and I love to help my community as well,” she said. “I like to sit down and explain everything step by step.”

The company has also expanded its visibility, moving from rented space at the Greater Holyoke Chamber of Commerce to its own office and storefront on Maple Street in downtown Holyoke in 2023.

“Now we are focused on growing the agency to be more successful,” Rodríguez said. Now that we have this experience over 15 years, I’m ready to train new agents. We want to expand our agency and open new offices, maybe in Worcester or the Berkshires.”

In the community, Rodríguez is a board member with Enlace de Familias and president of the Central High School swimming and diving booster club. She also co-founded Rewarding Community Partners Corp., a nonprofit that supports families and professionals, and designed a 10-week boot-camp program that trains young professionals in sales and insurance.

Meanwhile, the Greater Holyoke Chamber honored her and Rivera as its 2024 Business Persons of the Year and Rewarding Insurance Agency as its Business of the Year in the annual Grow Holyoke Awards.

“I didn’t imagine in my life I’d be nominated for those awards. That was a surprise; I cried when I heard that,” she said, quickly adding that she and Rivera have a strong partnership. “I never in my life thought, moving from Puerto Rico to here, that it was going to be this amazing experience. And I wouldn’t be Business Person of the Year or 40 Under Forty if it wasn’t for my husband. He has always supported me.”

She added that it makes her happy when clients trust them. “You don’t create a business in one day. It takes time, and seeing the results, for me, has been extraordinary.”

—Joseph Bednar

Class of 2025

Project Manager, Tighe & Bond: Age 36

Jennifer Reynolds

Jennifer Reynolds

Growing up, Jennifer Reynolds was always interested in math and science, particularly their intersection in chemistry. But while studying chemical engineering in college, she struggled with potential career applications of that degree.

“A lot of chemical engineers go into oil and gas or even pharmaceuticals, and none of those felt quite right,” she recalled, but when she started taking classes in environmental engineering and the water and wastewater field, something clicked.

“Those are also chemistry, but applications that felt better to my heart and soul,” Reynolds said. And she never forgot that. After earning degrees at the University of Connecticut and UMass Amherst, she worked in the power industry in Washington, D.C. for a time, but when she and her husband returned to New England, she saw the projects Tighe & Bond was working on and found her true niche with the regional engineering stalwart.

As project manager and team leader of the firm’s Water Business Line, working out of its Westfield headquarters, Reynolds oversees a team of water engineers and manages several multi-disciplinary projects for municipalities and utilities across the Northeast.

Her experiences include design and construction of drinking-water storage tanks, new chemical feed systems for drinking-water treatment, and infrastructure upgrades, with expertise in treatment, distribution, and storage of clean drinking water.

“There’s a lot of variation, which is what I love,” she said. “Working with utilities just gives me so much more appreciation of the fact that water comes out of my faucet and I can drink it, and the lights come on; that’s just amazing to me. People work so hard to improve those systems and make them reliable, and I’m excited to be a part of it.”

Outside of work, Reynolds chairs the committee that organizes the annual Granby Road Race in Connecticut, which raises funds for the YMCA of Greater Hartford.

Meanwhile, as co-chair of the education and program committee for the Connecticut Section of the American Water Works Assoc., she has worked to further educational opportunities for industry professionals, including young people just starting out. The association recognized her as its Rising Star Young Professional in 2024 for efforts to train colleagues and improve their skill sets.

“Also, folks like treatment-plant operators need their coursework to maintain their licenses and make connections, which makes it easier to solve problems,” she said. Because that’s how the clean water flows and the lights stay on.

—Joseph Bednar

Class of 2025

Assistant Vice President, Commercial Loan Officer, Monson Savings Bank: Age 34

Catherine Rioux

Catherine Rioux

Catherine Rioux is a textbook example, pun intended, of how internships, at both the college and high-school level, can not only introduce young people to careers, but help businesses keep talent in the pipeline.

Rioux interned in the Human Resources department at Monson Savings Bank (MSB) while in high school as part of a class in business and entrepreneurship, an initiative called ‘work-based learning.’

The experience left her intrigued by the financial-services sector, enough to make her want to stay at the bank, even though she wasn’t old enough to even work on the teller line.

“I continued to learn and just be a part of it, and earning a little bit of money was cool, too, when I was 15,” she said, adding that she answered phones and handled other duties after school. “My grandma would pick me up from school and drop me off for my shift, and either she or my mom or dad would pick me up.”

Rioux kept working at MSB through high school and again while earning a business degree at Western New England University, leaving the company for a short time her senior year. But when she graduated, she returned to MSB as a loan servicer receptionist, then worked her way up to her current role as assistant vice president and commercial loan officer.

“I don’t want to say it just happened,” she said of her career. “It was a lot of organic growth and organic learning; I always wanted to learn more and do more and stay busy. The bank gave me a lot of opportunities because I showed the initiative to take on projects, big or small.”

Active in the community, Rioux serves on the town of Monson’s scholarship committee and the Monson Free Library committee. She has also volunteered her time to build bikes for local disadvantaged youths, fill backpacks in support of the United Way’s Stuff the Bus campaign, and work with the Revitalize Community Development Corp. program known as #GreenNFit Neighborhood Rebuild. Previously, she served as a Lighthouse advisory board member for I Found Light Against All Odds, and with the Ludlow Rotary Club Charitable Foundation.

Rioux said she’s looking forward to bringing her son with her on a #GreenNFit assignment or some of her other work so he can get involved and understand the importance of giving back. That’s another thing she learned on that internship.

—George O’Brien

Class of 2025

Service Operations Manager, Colonial Life: Age 39

Kerry Parsons

Kerry Parsons

Kerry Parsons knows she’s not dealing with people in their best moments. But she said it’s gratifying to help them through those times.

“People only call on their worst day, or a really bad day, and when somebody is hurt or going through a stressful time, they don’t want to talk insurance,” she explained. “So I like being able to help people navigate that and give them some positive news on a day that’s probably not so positive for them.”

In her role at Colonial Life’s Western Mass. office, Parsons assists with billing and claims and coordinates meetings between benefits counselors and employees. She started there with a summer job in 2005 and never left. “I just worked in the office, got my license, and I’m still here.”

She’s still active in the community as well. For example, she’s been volunteering for the Miracle League of Western Massachusetts, which offers youth with disabilities the chance to play baseball, since 2015. She led a golf tournament that raised funds to build an accessible playground in Holyoke where everyone, including children with mobility devices and physical challenges, can access all equipment with their peers.a

In addition, Parsons spearheaded a $60,000 fundraising campaign for the Holyoke Public Library, leading a committee that raised the funds with golf tournaments over three years.

She’s also a committee member with Magic for Maddie, a nonprofit formed in memory of her best friend’s niece, who died in 2022 at age 8 from a rare form of pediatric brain cancer that very few survive.

“Seeing Maddie and her family go through that, we wanted to give back to the families that are in the fight,” Parsons said. “We donate to families that are going through that. And it shouldn’t be less than a 1% survival rate. They need more research. So we’re giving them funds for research as well.”

The list goes on, from volunteering in her younger daughters’ schools (her eldest is in the U.S. Navy) to supporting local libraries, food pantries, arts and culture organizations, and, as noted, accessible recreation. In fact, she and her mother, Maureen Ross O’Connell, were honored by the Holyoke Rotary Club in 2024 with the Paul Harris Fellow Award for their service.

“I grew up watching my mom give back,” Parsons said. “I saw what people can do and what the community needs, and it really got to me. I wanted to be involved.”

—Joseph Bednar

Class of 2025

Birth and Postpartum Doula and Childbirth Educator, Perinatal Wellness Partners: Age 38

Brigid Owino

Brigid Owino

Brigid Owino’s journey into the field of perinatal care is a deeply personal one.

She gave birth to her first child during the early days of the pandemic, while also dealing with a difficult separation from her partner, and the isolation contributed to a challenging battle with postpartum depression.

“It was a very lonely, painful journey going through the birth process,” she recalled. “During that time, you weren’t even allowed to have a person in the room with you at the hospital.”

But when she became pregnant with her second child, with the support of compassionate professionals and loved ones, the birth experience was healing and transformative.

“I was present this time. I was ready. I took childbirth classes with a doula. And I wondered how many women go through this themselves and don’t have that support.”

Owino wound up doing some volunteer work in perinatal care, then began working in the field professionally and, eventually, launching her own company, Perinatal Wellness Partners.

Her mission is to create a nurturing, supportive environment where women feel informed, confident, and empowered throughout their journey through pregnancy, birth, and beyond. She said she provides trauma-informed, mindful care tailored to each client’s needs, whether navigating a routine pregnancy or facing complexities such as maternal-fetal medicine cases, cesarean deliveries, medical emergencies, or harm reduction during pregnancy.

Having earned a bachelor’s degree in psychology at UMass Amherst and worked in the mental-health field before her current career, she’s also pursuing a master’s degree in mental health at Framingam State University.

“Mental health, especially in perinatal health, can be very taboo,” she noted. “Often, women are afraid to say, ‘I’m experiencing problems. I’m not feeling well. I’m not bonding with my baby.’ That’s why I wanted to be very honest with my journey. As someone who had PTSD, I wanted to show people that you can go through this and still love your baby and still thrive as a mother.”

Owino also serves a peer mentor doula with Moms Do Care, where she connects families to resources and community supports from pregnancy through postpartum. She is also a board member with the Green River Doula Network, which fosters community for doulas, midwives, and birth workers.

And she remains grateful to keep telling her story.

“No matter what your journey, I want you to know that you’re seen and heard, and you’ll be better off for it.”

—Joseph Bednar

Class of 2025

Executive Director, United Way of the Franklin & Hampshire Region: Age 35

Geoff Naunheim

Geoff Naunheim

Geoff Naunheim has a heart for nonprofits, so when a position at the United Way of Hampshire County opened up in 2017 — specifically, Community Investment director, where he advocated for and collaborated among numerous United Way program partners — he jumped at it, and excelled in that role for more than four years.

“That’s the program side of the United Way, the part that engages with the nonprofit community and works on how we can invest in the nonprofit sector,” he explained. “That was a real interest of mine. And I loved it.”

And when a bigger role opened up in 2022 at the now-combined United Way of the Franklin & Hampshire Region, he didn’t hesitate, serving as interim executive director for seven months before being offered the permanent job.

“We’re trying to build the shelf, trying to create a strong network of social-service organizations in Hampshire and Franklin County,” Naunheim said. “How do we strengthen those services, and how do we invest in programs that are best-positioned to deliver the best services? It’s really gratifying work.”

It’s challenging work, too. Over the past few years, he noted, homelessness has risen across the region, food-insecurity rates are up, and housing costs are way up.

“I like engaging with people in the nonprofit community who are doing incredible and inspiring work in Western Mass. and often working in tough circumstances on some really challenging problems — and making people’s lives a little bit better,” he said.

He has tackled these trends while managing the merger of the former United Way of Franklin County and United Way of Hampshire County into one organization. “I worked on making sure our processes and cultures aligned and blended in the spirit of the United Way.”

In his spare time, Naunheim is an avid hiking enthusiast — and he’s not satisfied with level ground. He and his wife just finished the New Hampshire 48 last summer, which are all 48 peaks above 4,000 feet in that state. He’s now working through the 100 highest peaks in New England.

“If you had told me 10 years ago that I’d be waking up at 5 a.m. to drive to a trailhead, I would have said you were crazy,” he laughed. “But it’s fun. I love getting into the woods. It gives me some space to think and decompress.”

And then get back to work surmounting some truly pressing problems.

—Joseph Bednar

Class of 2025

Co-owner, Lock and Key Realty: Age 39

Marc Murphy

Marc Murphy

Marc Murphy’s trajectory in the real-estate world has been impressive, to put it mildly.

After graduating from Western New England University in 2008, he entered the real-estate world in 2011, then launched Lock and Key Realty with a business partner in 2019. Starting with three agents, the firm has grown to 60 agents and recorded $230 million in sales last year, with a portfolio of commercial and residential properties, including apartment complexes, commercial offices, and industrial sites.

“We continue to be in the top five in Hampden and Hampshire County. We’ve definitely been very busy,” Murphy said, crediting much of that success to the team he’s built and the work environment he’s tried to cultivate.

“We’re able to attract a lot of the top talent in the area through our training of agents and our culture,” he told BusinessWest. “We believe in top-tier service for our clients, whether it’s a first-time homebuyer or an investor or a commercial client. We have resources to solve any problem and make the process as easy as possible with attorneys, lenders, insurance brokers, accountants, and so forth.”

In short, he added, “when we split off, we wanted to create a company with a win-win culture. Every scenario we create should be a win-win for agents, customers, everyone involved.”

Murphy gives back to the community through an annual golf tournament the firm started four years ago, with all proceeds donated to nonprofits; over the last four years, the event has given $20,000 to Habitat for Humanity and the Hartsprings Foundation.

“They’re both heavily involved in real estate, and they’re great organizations; we’ve become close with them over the years,” he said. “We’re trying to do our part.”

Meanwhile, most of his free time centers around his wife, Danielle, and three children, all under age 9. “That keeps me very busy, from traveling to practices to spending time with them. It’s very enjoyable.”

So is real estate, even though it’s been more challenging the past few years, he explained. “Inventory has been the biggest challenge in this area. And there have been a lot of law changes and rule changes around real-estate transactions. We’ve been at the forefront of training our agents in how to deal with it.”

That’s one aspect of what Murphy enjoys most about this career — the people he works with. “They’re awesome. We’re able to problem-solve using our resources and experience, and that’s the fun part.”

—Joseph Bednar