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Courtesy of Dave Chaffey, Smart Insights

Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation

We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable as we like, we’re equally interested in which communications and transformation techniques will make the biggest commercial improvement for businesses.

A good example of the commercial impact digital technology and media can have is Dominos. I recently heard about the impact of digitization of Dominos from Dave Wild, their UK CEO at Technology for Marketing / E-commerce Expo. Dominos UK only took its first mobile phone order in 2010 when online sales accounted for less than 30% of revenue. Eight years on, Dominos have a market share of more than 50% with digital transactions accounts for more than 80% of sales and the UK smartphone app accounting for more than two-thirds of those sales.Read more

 

Marketing Tips & Industry News Uncategorized

Courtesy of jetline.com

Print advertising is a more permanent solution than digital marketing. However, it is not just a case of churning out content. From brochure design to billboard printing, your print campaign needs to be in line with your brand identity and get your message across effectively. You need to have a strong, well thought out strategy behind your print campaign, and there are best practices you should put into place before implementation.

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HOLYOKE — Holyoke Community College has been awarded a $247,000 grant to help unemployed and underemployed individuals acquire the job-readiness skills they need to secure — and retain — stable employment. 

Through this grant from the Mass. Dept. of Higher Education’s Training Resources and Internship Networks initiative — TRAIN — HCC will work with a long list of regional partners to develop a three-stage program that includes pre-training in job readiness, industry-specific training in culinary arts or manufacturing, followed by some kind of work experience with a local employer.

Up to 120 individuals from Hampden, Hampshire, and Franklin counties are expected to participate in some way through June 2019.

“We hear from employers all the time, and we hear it from every sector, that many applicants lack basic job readiness skills – things like customer service, communication, conflict resolution, time management,” said Kermit Dunkelberg, HCC assistant vice president of Adult Basic Education and Workforce Development. “They say, we can train them to do the work, but we need them to have these basic things. What we’re trying to do here is develop a regional model.”

HCC’s partners in the TRAIN Pioneer Valley Consortium project include the MassHire Hampden County Workforce Board, the MassHire Franklin Hampshire Workforce Board, the MassHire career centers in Holyoke, Springfield, and Franklin and Hampshire counties, Springfield Technical Community College, and Greenfield Community College. 

In addition, the University of Massachusetts Auxiliary Dining Services in Amherst, the Log Cabin Group in Holyoke, MGM Resorts in Springfield, Peerless Precision Inc. in Springfield, and Bete Fog Nozzle Inc. in Greenfield have agreed to provide internship, apprenticeship, or job shadowing opportunities to program participants. 

“The other piece that all our research in the region shows is that people lack the hands-on experience of working in an industry,” said Dunkelberg. “We’re trying to connect them to those opportunities as well, so they can see what the expectations are on the job and for employers to be able to try somebody out and see what they can do.”

HCC is working with the regional career centers to develop a three-week, 60-hour “essential skills/job-readiness” pre-training course that will be offered at least four times at locations in the three Pioneer Valley counties, said Dunkelberg.

‘That will really focus on professional behavior, punctuality, attire, teamwork,” he said. “Communication is huge – and customer service. Customer service across the Valley is something that employers recognize needs to be improved.”

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SPRINGFIELD — The Springfield Thunderbirds announced a new staff hire to their front office this week, with the addition of John Jones, Jr. as an Account Executive.

A native of Jupiter, Fla., Jones joins the Thunderbirds after serving as the general manager for Stretch Zone, an athletic and wellness company based in Jupiter, since March of 2017, where Jones oversaw operations and sales/marketing strategies.

Jones graduated with his Bachelor and Master of Science degrees from Florida State University in May 2012 and December 2013, respectively. During his time at Florida State, Jones was a varsity letter winner as a member of the Seminoles football team, and was named to the FSU Athletic/Academic Wall of Fame.

Springfield Thunderbirds fans are encouraged to visit www.SpringfieldThunderbirds.com to learn more about 2018-19 Thunderbirds Season Ticket Memberships. Packages include a wide range of benefits, including the lowest prices for the 2019 Lexus AHL All-Star Classic presented by MGM Springfield. For more information or to order now, call (413) 739-GOAL (4625) or visit www.SpringfieldThunderbirds.com.

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PITTSFIELD — Berkshire Community College’s (BCC) Physical Therapist Assistant program has been approved by its accrediting body, CAPTE, to accept an annual cohort of students instead of the current biannual offering. This means that BCC will admit an annual class of 20 students every year.  Currently, BCC offers seats to 26 every other year.

Overall, this increase in the number of potential students to 40 over a two year span would allow for 14 more students to find seats in the program who would have otherwise been waitlisted.

“We’re thrilled we received this news from our accrediting body for our PTA program,” Michele Darroch, PTA program director at the College, said. “Our program is always very successful at recruiting students, and 100% of those students pass their licensure exams, so the opportunity to include even more PTA professionals in a growing field is nothing short of spectacular for our community.”

Spring classes begin on January 22, but the next PTA cohort will begin in the fall of 2019. For more information, please contact Michele Darroch at [email protected].

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11th Annual Difference Makers

Thursday, March 28, 2019
5 p.m.-8:30 p.m.
The Log Cabin, Holyoke

This program, initiated in 2009, is a celebration of individuals, groups, organizations, and families that are positively impacting the Pioneer Valley and are, as the name suggests, making a difference in this region. As previous classes have shown, there are many ways to do this: through work within the community on one or many initiatives to improve quality of life; through success in business, public service, or education; through contributions that inspire others to get involved; through imaginative efforts to help solve one or more societal issues; or through a combination of the above.

To submit a nomination for consideration click here.

 

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DBA Certificates Uncategorized

The following business certificates and trade names were issued or renewed during the month of July 2018.

AMHERST

Bang On Creative
182 Pondview Dr.
Michael Lewis-Schuster

Buba Bread
28 Pulpit Hill Road
Malaika Ross

Kaijn
30 Boltwood Walk, Unit 1
Greg Stetsman

Mosquito Joe of Amherst-Charlton
731 South East St.
Lynn Hateh

Sunset Property Management
69 South Pleasant St., Suite 203
David LaMotte

BELCHERTOWN

Black Oak Farm
351 North Washington St.
Carl Pomietlarz, Terry Pomietlarz

Country Acres
134 South Washington St.
Christine Spellman

Danaleri Corp.
732 Daniel Shays Highway
Ross Hartman

GB Restoration
29 Sherwood Dr.
Gregory Burgess

John H. Conkey & Sons Cordwood
621 Daniel Shays Highway
John Conkey Jr.

KMH Engineering
54 Oak Ridge Dr.
John Henry

CHICOPEE

DHI
272 Langevin St.
Andrew Desormier

JR Services
76R Sheridan St.
Nahor Santos de Sonia Jr.

DEERFIELD

Blazing Light Photography
19 Kelleher Dr.
Richard Logan

Church of Healing Light
796 River Road
Russell Canedy

Josh’s Detailing Service Shop
60 North Main St.
Joshua Candelaria

New Golden China
45B South Main St.
Chun Bao Lu

EASTHAMPTON

Artisan Builders and Craftsmen
19 Plain St.
Aaron Scott

Bonnien G & Co.
116 Pleasant St., #410
Bonnie Shew

EAST LONGMEADOW

Be Here Now Therapeutic Massage
280 North Main St.
Virginia Levine

Cyndy’s Stained Glass
104 Gerrard Ave.
Cynthia Ford

The Glowtique
280 North Main St., Suite 7
Natalya Czapienski

New England Termite & Structural Repair
121 Mountainview Road
Eric Lucas

Tiger Web Designs
95 Lasalle St.
William Cole

Wright Choice Heating & Air
130 Smith Ave.
Jessica Wright

GREENFIELD

Blue Moon Healing Center
11 Plum Tree Lane
Jean Conway

Intelligent Spark
115 South Shelburne Road
Frederick Bliss

J. Duke Driving School Inc.
489 Bernardston Road
Kim Williams, Nick Waynelovich

The Salon
278 Main St.
Kristine Mallon

The UPS Store
21 Mohawk Trail
Dennis MacLaughlin

HADLEY

Michael’s
325 Russell St.
Barbara Salter

Rodriques Towing
10 Mill Valley Road
Aldron Rodriques

Stephanie Joerke Massage
8 Goffe St.
Stephanie Joerke

Sunny Brook Farm
6 Mount Warner Road
Joe Boisevert

HOLYOKE

ABC Mini Storage
621 South Canal St.
Robert Celi

Blue Door Gatherings
420 Dwight St.
Laura Bowman

City Pizza
420 High St.
Kemal Cirak

Classic Magic Beauty Salon
594 Dwight St.
Betsie Pagan

Nueva Esperanza
401 Main St.
Nelson Roman

United Tractor Trailer School
50 Holyoke St.
Paul Wanat

LONGMEADOW

Applied Behavior Software, LLC
37 Wimbleton Dr.
Applied Behavior Software, LLC

Mario’s Barber Shop
945 Shaker Road
Anthony Magnani

LUDLOW

Chameleon Painting
58 Chapin Circle
Brian Foster

Magna Roller
119 East Akard St.
Peter Puscema

Max’s Whatnot Shop
6 Chestnut St.
Beth Wallace

Nadia LaMountain Massage
393 East St.
Nadia LaMountain

NORTHAMPTON

Borawski Farm
170 Audubon Road
Robert Borawski

Capoeira Gunga do Vale
25 Main St.
Bruno Trindade

Clay & Dough
296C Nonotuck St.
Lily Fariborz

Digital Mapping Consultants
94 Williams St.
Devin Clark

Mineral Hills Workshop
267 Turkey Hill Road
Eric Fernandez

Test Print Pottery
43 Fern St.
Barbara Chalfonte

PALMER

American Woodworks
4028 Main St.
Roger Barnes

Balicki Auto Body Inc.
92 Bacon Road
Michael Balicki, Peter Balicki, Philip Balicki

Bob’s Small Engine Repair
106 Belchertown St.
Robert Cain

The Canine Cuttery
1407 Main St.
Keri Smith

Central Reflexology Inc.
1026 Central St.
Li Hua Zou

Cricket
1045B Thorndike St.
Matt Sternberger

East Coast Design Services
3 Fieldstone Dr.
Matt Blanchard

Mada Courier
1915 Ware St.
Robert Letasz

Palmer Hobbies, LLC
1428 Main St.
William Lanza

Purple Puppy Dog Grooming
529 Wilbraham St.
Rebecca Bouchard

Success Signal Broadcasting
3 Converse St., Suite 101
Marshall Sanft

Woods Group Realty
16 Wilbraham St.
Debra Woods

SOUTHWICK

Daniels Hockey
36 Deer Run
Lynn Daniels

Glow Spray Tanning, LLC
21 Matthews Road
Lauri Scott-Smith

Living Hope for the Heart
2 Eden Hill
Elicia Roy

My PT
35 Gillette Ave.
Thomas Naro

Reiki
17 Fernwood Road
Robert Ziemba

SPRINGFIELD

A Loving Home Care
1205 Bradley Road
Grizel Colon

A.C. Painting
33 Fresno St.
William Carter

All in Compliance
155 Brookdale D.
Strategic Information

Anaisa Amor
49 Andrew St.
Stacey Hynes

Bertile
54 Princeton St.
Ricky Facey

Boston Road Pizza
1291 Boston Road
Ahmet Tanriverdi

Bouncehouse R Us
66 Norman St.
Jorge Santiago

Bozyk Merchandising
2452 Roosevelt Ave.
Francisca Bozyk

Frostal Studio 73
48 Edgewood St.
Jana Allen

G’s Home and Business Improvement
1124 Berkshire Ave.
Dossie Green

GWS Tool Group
616 Dwight St.
Benchmark Carbide, LLC

Hampshire Hills Inc.
620 Page Blvd.
Jameson Porczlo

KMH Gospel Creations
46 Montgomery St.
Kenyetta Monique

Little Chef
131 Oakland St.
Petra Cappas

Locust Market
261 Locust St.
Felix Antigua

Oldies from the Estate
45 Parker St.
William Wallace Sr.

Pagan’s Market
1196 St. James Ave.
Juleiska Pagan-Otero

Rustic Brewing Co., LLC
34 Front St.
Michael Kopiec

Skin Catering
1500 Main St.
Leanne Sedlak

WARE

Ateks Tree
30 Prospect St.
Andrew Hogan

Muddy Brook Remodeling
80 West Main St., #2
Michael Stasiowski

Property Masters
33 Hardwick Pond Road
Joshua Berthiaume

WEST SPRINGFIELD

1105 Main
Joseph Stevens
1105 Main St.

Bob’s Discount Furniture
135 Memorial Ave.
Dean Lotufo

Bourque Real Estate
1233 Westfield St.
Bourque Group Inc.

Cosmetology Hairdresser
446 Main St.
Lidia Afinogenova

Dunkin’ Donuts
11 Pierce St.
Jessica Salema

Golf Tournament Solution
58 Mercury Court
Heather Namakeo

Lynn Property Service
848 East Elm St.
Samuel Lynn

M.H. Ball Pythons
61 Irving St.
Matthew Hanlon

Mavins Stitch & Print, LLC
116 Miami St.
Natalia Shtrom

Quality Inn
1150 Riverdale St.
Shubham, LLC

Steve’s Sports
94 Front St.
Steve Bordeaux

Studio E Fitness
685 Memorial Ave.
Elizabeth Lenart

WILBRAHAM

Falcon Youth Football Assoc.
12 Addison Road
Shannon Melluzzo, Tricia Murphy

On Site Contractors
21 Blacksmith Road
Tanya Carreira