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The Road Ahead

 

high-speed EV chargers

Gary Rome has made a major investment in high-speed EV chargers, with capacity for more when demand increases.

The car-shopping experts at Edmunds say opposing market forces are expected to keep new vehicle sales relatively steady in 2024, forecasting that 15.7 million new cars will be sold. That forecast represents a 1% increase from its estimate of 15.5 million new vehicle sales in 2023. Meanwhile, electric-vehicle (EV) market share is expected to tick slightly higher to 8% of total new vehicle sales in 2024, up from 6.9% in 2023 to date through November.

Jessica Caldwell, Edmunds’ head of Insights, noted that “2023 experienced improved inventory levels from pandemic-era lows combined with pent-up demand to deliver strong sales, estimated up 12.7% year over year. While the year ahead holds the promise of further increased inventory and enticing deals that consumers have eagerly awaited, 2023’s high interest rates are expected to linger, provoking conflicting market dynamics. Automakers specifically will weigh one other key consideration in 2024: are they satisfied with this newly established supply-demand equilibrium, or are they willing and able to push sales volumes closer to pre-pandemic norms?”

Gary Rome, president and CEO of Gary Rome Auto Group, told BusinessWest that carmakers are responding to high interest rates by pushing 0% financing promotions, or close to it. At his two dealerships, he noted that Hyundai is offering 0%, and Kia is offering 0.9%.

“People have been buying the same car, and their payment is $80 to $100 more because of the higher interest rates,” he explained. “So manufacturers are starting to do something about it with low-rate financing.”

Edmunds put together a list of the three biggest industry trends it predicts will shape the road ahead in 2024.

 

New-vehicle Prices Will Plateau

The COVID-19 pandemic spurred a series of significant vehicle price hikes, first from consumers leveraging low interest rates to buy larger, well-equipped vehicles, and later from out-of-whack demand due to supply shortages. But Edmunds data reveals pricing has peaked, as improved inventory has driven incentives back into the market.

Shoppers seeking options on the affordable side of the new-vehicle market, however, will have a tougher time as those vehicles are selling quicker than their more expensive counterparts, the reversal of a trend witnessed from the fall of 2020 through the fall of 2021.

 

EVs Will Continue to Disrupt Brand Loyalty

A lack of consumer brand loyalty creates opportunities for electric-vehicle makers to win over buyers in the still-early stages of EV adoption, considered even more impactful given today’s lower overall sales rates relative to pre-2020 levels.

With brands jockeying for pole position in the EV adoption race, Edmunds’ experts note that shoppers ready to make the switch to electric should see plenty of incentives in 2024, even before tax credits kick in. As of November, EVs saw the largest discounts by powertrain at $2,326 below MSRP on average, compared to an industry average of $1,006 discounted.

Locally, Rome said he carries a lot of electric vehicles, but consumers are still wary about availability of charging stations. Still, he recently installed six high-speed ‘superchargers’ at Gary Rome Hyundai and has capacity for 10 more when the need develops.

“Our percentage of EV sales is only around 10%, so it’s a lot of investment for only 10% of sales,” he added. “When we see a trend toward more EV sales, we’ll certainly invest in more chargers.”

 

Hybrid Sales Share Will Grow Further

Edmunds experts say the transition to full EVs has slowed, and hybrids are the more comfortable choice for the majority of Americans seeking electrified options right now.

According to Edmunds data, hybrid market share increased to 9.7% in November from 4.9% the year prior, representing 99% growth. Over that same time period, EVs increased just 25% in share.

Hybrids are transacting more quickly and at less of a discount than both EVs and pure gas competitors, the report notes. “If you’re on the hybrid versus EV fence and prefer leasing, Edmunds experts suggest EVs could be the way to go due to available inventory, discounts, and rebates. But if you’re a drive-it-until-the-wheels-fall-off shopper and are set on a hybrid purchase, you might be best off placing an order rather than scouring local lots in search of a strong deal.”

Economic Outlook

Running out of Gas?

Bob Nakosteen projects a slowdown for the economy, but not a recession.

Bob Nakosteen projects a slowdown for the economy, but not a recession.

What’s that old saying about death and taxes? It notes that they are the only real certainties in this world.

Actually, there’s another one: when it comes to the economy and making plans for the future, business owners and consumers certainly don’t like uncertainty.

Unfortunately, there is no shortage of that commodity at the moment, and the volume may only be growing. Indeed, there is political uncertainty — lots and lots of that — and uncertainty about the housing market. And the trade war with China. And with the workforce — the nation as a whole is at or near full employment, and business owners and managers across all sectors are asking out loud where the workers are going to come from (see related story, page 22). There’s uncertainty about the stock market, except that there’s considerable amounts of turbulence (we’re certain about that). And about interest rates and what will happen with them. And about whether the tax cuts introduced a year ago will continue to be a source of economic fuel (although the consensus seems to be that they won’t be).

Add it all up, and, as we said, there is a lot of uncertainty out there.

Certainly enough to likely cause a slowdown in the economy, but not a recession in the technical sense of that word, said Bob Nakosteen, a professor of Economics at the Isenberg School of Management at UMass Amherst and a frequent voice in BusinessWest’s annual Economic Outlook.

“When there’s uncertainty, businesses tend to pull in their horns, and consumers, by and large, do the same; they wait until there’s more certainty about what they can expect,” said Nakosteen, adding that, instead of a growth rate between 3.5% and 4%, which is what the country and this region saw in 2018, both are probably looking at 2% to 2.5% for next year.

Again, that’s not a recession, but it is a slowdown.

Like Nakosteen, Karl Petrick, an associate professor of Economics in the College of Arts and Sciences at Western New England University, is predicting that this is what the nation, this state, and this region will see.

Note the future tense.

“When there’s uncertainty, businesses tend to pull in their horns, and consumers, by and large, do the same; they wait until there’s more certainty about what they can expect.”

“I really don’t think the slowdown has started yet. But I think it’s coming,” he said, adding quickly that there are signs things are cooling off somewhat.

He pointed to robust sales in the days and weeks following Thanksgiving as solid evidence that many Americans still have the confidence to spend. But a few months of severe turbulence on Wall Street, large amounts of political uncertainty, and a host of other factors will eventually erode some of that confidence, he added.

Karl Petrick says various forces, from turbulence on Wall Street to political uncertainty, will soon start to generate more cautiousness on the part of consumers and business owners.

Karl Petrick says various forces, from turbulence on Wall Street to political uncertainty, will soon start to generate more cautiousness on the part of consumers and business owners.

“We’re starting to see people become more cautious,” he noted. “They start to see what’s going on, they start to look at their 401(k) statements — even if they’re fairly young, they start to look at such things — and we’re going to start to see people be more cautious. And if and when that happens, companies start to become more cautious, too, because they start to see their markets dry up a bit.

“The momentum will carry into 2019, but unless we see some more certainty, that momentum will peter out into 2020,” he told BusinessWest. “The earliest a recession could happen is 2020, but there’s a lot of time between now and then to avoid that.”

For this issue and its Economic Outlook focus, BusinessWest talked with Nakosteen and Petrick about the proverbial big picture.

On-the-money Analysis

As he talked about the state of the economy and what is likely to happen in 2019, Nakosteen acknowledged that some economists are, in fact, using the dreaded ‘R’ word as they look into their crystal balls.

He’s not ready to join them — yet. But he said there are more than enough signs that a slowdown is coming — if it hasn’t arrived already.

Starting with the housing market.

“The housing market is clearly slowing down, and it is so important to so many segments of the economy and so many parts of the country,” he told BusinessWest. “It’s not well-recognized, but we’ve had a period since 2012 of one of the most sustained increases in housing prices in our history; in fact, it comes close to matching what happened during the price bubble [of 2007-08]. The difference is that there isn’t this froth around it, and there isn’t this huge toxic-credit buildup.

“I don’t see this as a danger to the economy in terms of it exploding and dragging us into a recession,” he went on. “But I do see a slowdown affecting the overall economy and the economy of this state.”

Beyond the housing market, there are other signs, or indicators, of whitewater, including the trade war, if it can be called that, with China, Canada, and other countries.

Nakosteen said this region doesn’t produce many, if any, of the products directly affected by rising tariffs, but this area is affected indirectly because its precision manufacturers provide links in the supply chains that are impacted by the tariffs.

Petrick agreed. “We need to find some stability when it comes to our trade relationships,” he said. “Trade wars are not good for anybody.”

There’s also diminishing impact from the tax cuts implemented a year ago — “those cuts gave the economy a sugar high, but almost everyone thinks that effect will dissipate in 2019,” said Nakosteen — as well as all that turmoil on Wall Street.

Indeed, as of this writing, the S&P was in negative country after being up more than 8% for the year a few months ago — and there wasn’t much time left in 2018 to get onto the plus side.

Then there’s the workforce issue. While things are bad in this region in terms of employers finding good help (see related story, page 22), they’re much worse in other markets, including Boston, said Nakosteen.

“One of the things going on in this state is that we’re running out of workers, especially in the eastern part of the state,” he noted. “For the past 18 months, we’ve hired a lot of people, and no one’s quite sure where they’ve come from. And at some point, the labor-force constraint is going to be binding to our economy, and that’s going to slow things down; it’s going to be like squeezing a rock.”

But the biggest issue heading into 2019 is the one that’s fueling some of the problems listed above — growing uncertainty about the economy, the markets, jobs (GM announced plant closings and significant layoffs, for example), trade, and more.

This uncertainty generally leads to greater cautiousness, which manifests itself in several ways, said those we spoke with, starting with the obvious, such as slowdowns in home sales and other significant purchases.

Some signs are perhaps less obvious, such as the roller-coaster ride on Wall Street, said Petrick, adding that, when there is uncertainty, or no clear trends, the market becomes far more “news-driven,” as he called it, which manifests itself in wild swings, sometimes over the course of just a few hours, as news breaks.

“These big swings happen with the smallest provocation because people want to react to something,” he explained. “And whatever comes up on the news wire is what they’re reacting to.”

Reading the Tea Leaves

Looking at the proverbial big picture, Petrick said political uncertainty and economic uncertainty pretty much go hand-in-hand.

“That’s how we’re wired,” he said, adding that about the only thing that appears certain for 2019 is ongoing uncertainty.

Nakosteen agreed.

“Business decisions, as well as household decisions, regarding big-expense items such as cars, appliances, and houses, depend in large part — not totally, but in large part — on expectations of the future: ‘am I going to lose my job?’ ‘Am I going to get a raise?’ ‘Is my product going to keep selling?’ ‘Are my suppliers going to be disrupted?’”

Like he said, in many cases, they will hold off on such purchases until there is more uncertainty.

And as things are looking now, it might be a pretty long wait.

George O’Brien can be reached at [email protected]