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Daily News

SPRINGFIELD — Balise Auto, with nine locations throughout Western Mass., will be donating a portion of the proceeds from the sale of every set of four tires sold from Oct. 1 through Nov. 30 to Junior Achievement of Western Massachusetts (JAWM) as part of its Tires to Inspire campaign.

“We have been longtime supporters of Junior Achievement, its programs and events,” said Alex Balise, director of Marketing at Balise Auto. “Financial literacy is so important, and this Tires to Inspire campaign is our way of raising funding for and awareness of the amazing work JAWM does in our community.”

JAWM is dedicated to providing economic-education and financial-literacy programs to youth throughout Western Mass, opening their minds to their potential and preparing them for life after graduation.

“Balise Auto has been a great corporate partner over the years, sponsoring events such as our EnTEENpreneur Challenge and Stock Market Challenge events,” said Jennifer Connolly, JAWM president. “We’re thrilled they decided to increase their assistance through this campaign. Our academically challenging programs are offered to local schools and community groups free of charge because of the financial support we receive from businesses like Balise, as well as individuals and foundations.”

Balise added that “winter will be here soon with its snow and ice, so now is a great time for people to make sure their tires are in good shape. Even if you don’t need tires, we encourage anyone who can to support Junior Achievement through a direct donation.”

To make a direct donation to Junior Achievement of Western Massachusetts, visit jawm.org/donate.

Daily News

SPRINGFIELD — Balise Auto, a longtime Square One supporter, recently raised $4,000 to support the nonprofit agency’s Campaign for Healthy Kids. A check presentation will be held today, April 8, at 10 a.m. at Square One, 1095 Main St., Springfield.

The funds were raised through Balise’s “Tires to Inspire” initiative, through which donations were made to Square One when customers purchased a set of new tires.

“Square One does so much to set local children and their families up for success,” said Alex Balise, director of Marketing for Balise Auto. “Education and community development are at the core of our charitable giving philosophy, so we couldn’t be happier to highlight their amazing programs and continue to support Square One in their mission.”

Square One’s Campaign for Healthy Kids is a multi-year fund-development initiative focused on the agency’s commitment to providing healthy meals, physical fitness, social-emotional well-being, and a healthy learning environment.

“We love that Balise takes such a creative approach to supporting our work with children and families,” said Kristine Allard, vice president of Development & Communication for Square One. “Not only do they give generously on a corporate level, but they encourage their customers to get involved as well. That impact is far-reaching for the children and families we serve. We are so grateful for their partnership.”

Business Talk Podcast Special Coverage

We are excited to announce that BusinessWest, in partnership with Living Local, has launched a new podcast series, BusinessTalk. Each episode will feature in-depth interviews and discussions with local industry leaders, providing thoughtful perspectives on the Western Massachuetts economy and the many business ventures that keep it running during these challenging times.

Go HERE to view all episodes

Episode 101: February 21, 2022

George Interviews Brian Houser, general manager of Balise Hyundai and Ready Credit Used Cars in Springfield

On this installment of BusinessTalk, BusinessWest Editor George O’Brien has a lively, wide-ranging discussion with  Brian Houser, general manager of Balise Hyundai and Ready Credit Used Cars in Springfield. The two talk about the current state of the auto industry on President’s Day weekend, and why this all-important, season-starting event will certainly be different in these challenging times of pandemic, inventory shortages, and long waits for desired models. It’s all must listening, so join us on BusinessTalk, a podcast presented by BusinessWest in partnership with Living Local and sponsored by PeoplesBank.


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