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Daily News

EASTHAMPTON — Hogan Technology, a leading managed technology services provider, announced that the company has been invited to attend the 25th annual Technology Assurance Group (TAG) Convention, taking place April 26-28 in Las Vegas — one of the technology industry’s premier events focused on innovation, collaboration, and the future of business technology.

This year’s theme, “AI: Embrace, Capitalize, Dominate, Profit,” reflects a pivotal moment for business innovation. Artificial intelligence is no longer a future concept — it is actively reshaping how companies operate, serve customers, and compete. For Hogan Technology, attending this milestone event is about one thing: bringing back real-world strategies and technologies that directly improve outcomes for customers.

“AI isn’t about automation or replacing people,” said Sean Hogan, president of Hogan Technology. “It’s about helping businesses make better decisions, respond faster, and deliver a higher level of service without increasing overhead. Every single business is looking for ways to do more with less, but few are leveraging AI significantly. We have been educating our customers for quite some time, and we’re constantly looking for new ways to utilize AI.”

Throughout the convention, Hogan Technology will participate and provide insight during sessions focused on how AI can be applied across service operations, cybersecurity, and internal workflows. A keynote presentation by Matt Mayberry, a two-time Wall Street Journal and USA Today bestselling author, will share applications and forecasts on how AI can be used as a strategic thought partner, helping leaders think more clearly, identify opportunities faster, and execute with greater confidence.

“Hogan Technology has always focused on helping our customers maximize their profitability and productivity,” Hogan said. “What excites us about this year’s convention is the emphasis on turning AI into real business outcomes — not just theory, but practical strategies that improve profitability, enhance and protect operations, and elevate the customer experience. We’re excited to teach what we know to others in the industry, while also gaining exclusive, battle-tested insights from other technology leaders.”

TAG President Brian Suerth added that “we’re thrilled to have Hogan Technology share their expertise and valuable insight with TAG members throughout the U.S. and Canada. Hogan Technology is at the forefront, and our members have great appreciation and respect for their knowledge.”

Daily News

EASTHAMPTON — Hogan Technology, a managed technology services provider, announced the rollout of its Artificial Intelligence (AI) Acceptable Use Policies and Framework designed to help small and mid-sized businesses, as well as nonprofit organizations, safely adopt AI without exposing themselves to unnecessary risk.

AI tools are now widely used by employees to draft emails, summarize meetings, analyze data, and automate routine tasks. While these tools offer significant productivity benefits, many organizations are unaware that employees are often using AI without clear guidelines, which can unintentionally put sensitive company or client information at risk.

“AI is already in the workplace, whether companies and nonprofits have formally approved it or not,” said Sean Hogan, president of Hogan Technology. “The question isn’t whether organizations should use AI; the question is whether they’re using it responsibly. Without clear boundaries, even well-intentioned employees can accidentally expose data, violate compliance requirements, or create legal issues.”

Hogan Technology’s AI Acceptable Use Policies and Framework provides businesses with clear, practical rules around how AI can and should be used inside an organization. Rather than restricting innovation, the goal is to enable AI adoption while protecting client trust, company data, and operational integrity.

The framework helps organizations define which AI tools are approved for work use, what types of information should never be entered into AI solutions, and when human review is required before AI-generated content is used in customer-facing or high-impact decisions. It also establishes a simple process for reporting issues if AI is used improperly, ensuring problems are addressed quickly and transparently.

“For most organizations, the biggest risk isn’t AI itself — it’s the lack of guardrails,” Hogan said. “We’ve seen situations where employees paste confidential data into public AI tools simply because no one told them not to. Our job is to make sure everyone can take advantage of AI’s upside without learning hard lessons the expensive way.”

Importantly, Hogan Technology emphasizes that AI acceptable use is not about surveillance or micromanagement. The framework is designed to be easy for employees to understand and follow, helping them feel confident using AI as a productivity tool rather than avoiding it altogether.

Hogan Technology’s initiative also reflects a broader shift in how leading technology providers support customers. As AI adoption accelerates, organizations are increasingly looking to their technology partners not just for tools, but for guidance, governance, and risk management.

“No one should have to figure this out on their own,” Hogan added. “AI is moving too fast for guesswork. By putting clear, responsible policies in place now, organizations can move faster, protect themselves, and stay competitive as AI becomes a permanent part of how work gets done.”

Daily News

EASTHAMPTON — Hogan Technology, a managed technology services provider, is encouraging business owners to take advantage of the 2025 IRS Section 179 tax deduction that allows companies to immediately expense qualifying technology and equipment purchases. For 2025, businesses can deduct up to $2,500,000 on eligible purchases such as servers, IT infrastructure, cybersecurity, software licenses, and phone systems that are placed in service before Dec. 31.

“Section 179 remains one of the most effective ways for businesses to invest in growth while simultaneously reducing taxable income,” said Sean Hogan, president of Hogan Technology. “While we’re not tax professionals, we view it as our responsibility to help our clients make smart financial and technological decisions that strengthen their operations.”

Many organizations mistakenly wait until the last quarter to consider capital upgrades, he noted, but Hogan Technology emphasizes that early planning ensures businesses can implement new systems and claim the full deduction. “Each year, we see companies leave money on the table simply because they didn’t act fast enough. This deduction can make a real difference in profitability by freeing up capital for innovation and security investments.”

The Section 179 program allows 100% depreciation on qualifying equipment, provided it’s operational by the end of the calendar year and used more than 50% of the time for business purposes. With the continued rise in cyberthreats and digital transformation, Hogan added, the timing couldn’t be better for companies to modernize their infrastructure.

Hogan Technology advises all businesses to consult with a CPA or qualified tax advisor to determine how much they can deduct under the updated 2025 guidelines.

Daily News

EASTHAMPTON — Sentillian, an innovator in AI-driven call center solutions, announced a strategic partnership with Hogan Technology, a provider of communication technology and services, to expand beyond the legal sector.

Together, the companies will deliver enterprise-grade, AI-powered call center solutions designed by regional engineering teams in Easthampton to improve customer engagement, streamline operations, and reduce costs for clients across industries that require help desk and customer service support.

The partnership combines Sentillian’s next-generation AI agent technology — which functions as a call center answering agent with natural, human-like voices and the ability to handle most basic tasks typically performed by live staff — with Hogan Technology’s robust telecom infrastructure and decades of industry expertise.

While Sentillian is expanding nationwide, CEO Jacob DelHagen said the company is partnering with Hogan Technology for its expertise and deep roots in the Western Mass. community.

“This partnership accelerates our ability to scale AI call center deployments into industries that require precision, compliance, and reliability. We’re not just automating phone calls — we’re redefining the very role of the human workforce,” DelHagen said.

“By taking on the repetitive, high-volume tasks of traditional call centers, our AI allows businesses to redeploy people into work that drives growth, creativity, and real human connection,” he added. “Partnering with Hogan ensures this transformation is built on a rock-solid communication backbone, delivering the future of customer interaction: faster, smarter, and more human than ever before.”

Hogan Technology will serve as Sentillian’s strategic partner, enabling both companies to expand market reach and deliver turnkey solutions to enterprise clients. Together, the companies will focus on solving long-standing challenges in call center operations, including long wait times, high labor costs, and the need for 24/7 multi-lingual support.

“Partnering with Sentillian gives our clients access to one of the most advanced AI call center platforms on the market,” Hogan Technology President Sean Hogan said. “We’re proud to bring this technology to our customer base and help enterprises reimagine how they serve their communities.”

The partnership between Sentillian and Hogan Technology launches immediately with clients in legal, automotive, and other industries that rely heavily on help desk and call center operations.

Daily News

EASTHAMPTON — Hogan Technology, a managed technology service provider, announced the launch of its new managed data backup services with flexible solutions that prioritize cloud-based storage while also offering the option for on-site replication, catering to the varying needs of small to mid-sized businesses (SMBs). This managed data backup solution is optimized for peak performance, reliability, and efficiency, which are key to ensuring optimal backup and recovery.

As the value of sensitive client data continues to increase, organizations are finding new ways to secure their clients’ information in the most reliable way possible. While many businesses operate with on-site backup appliances, a hybrid approach combining cloud and on-site storage can help mitigate risks associated with obsolescence and inefficiency. Hogan Technology’s cloud-first approach eliminates the need for on-site backup devices altogether, allowing SMBs to back up their data and receive patches, maintenance, and upgrades.

“Organizations can optimize their backup investments by leveraging managed data backup services, which ensure data security and immediate recoverability while offering the flexibility of cloud-first and on-site replication options,” said Sean Hogan, president of Hogan Technology.

By leveraging Hogan Technology’s data backup services, customers can efficiently manage server, workstation, and Microsoft 365 backups and recoveries for multiple locations or customers from a single web-based dashboard. Performing cloud-first data backups translates to significant cost and time savings while ensuring customers’ data remains accessible and protected.

One of the biggest drawbacks of data backup is when the process is inefficiently managed. For example, if the customer’s managed services provider or their IT department decides to perform a data backup during work hours, it could strain network resources or interrupt bandwidth for other employees on the network.

Hogan explained that the best data backup systems utilize deduplication and incremental backup capabilities to move up to 60 times less data than conventional image backup products, enabling organizations to back up their data more frequently without causing network issues. This is important because most companies are so competitive that they cannot afford to reduce the productivity of all other employees due to inefficient IT practices. This solution minimizes bandwidth usage, making daily backups small, lightweight, and cost-effective.

“Every single IT system that an organization implements needs to take cybersecurity into consideration,” he said. “Cyber criminals have unprecedented access to artificial intelligence-based cybercrime software, and it’s vital that any data backup solution takes security very seriously.”

For businesses that want to create an additional layer of security, he added, it’s important that files are encrypted using a 256-bit encryption to secure files both in transit and at rest to ensure data privacy, which is exactly how Hogan Technology’s new managed data backup solution is configured. This gives management the ability to restrict certain data so that only authorized personnel can access encrypted data with their private key. Additionally, the cloud-first managed data backup solution uses ISO-certified data centers located worldwide, with region-specific certifications to maintain strict security and compliance standards.

Daily News

EASTHAMPTON — Hogan Technology announced that the company qualified for the Clearfly Summit, held this month in Santa Barbara, Calif., as one of Clearfly Communications’ top 25 partners nationwide.

The Clearfly Summit is an exclusive, annual event hosted by Clearfly Communications, a leader in voice services and unified billing solutions. The summit brings together top partners for networking, strategy sessions, and recognition of outstanding performance in the communications industry.

Adding to the celebration, Hogan Technology’s own Autumn Leshinski was awarded the Clearfly Cup Orders Award, one of the event’s most coveted honors. This award recognizes the partner who works most effectively with Clearfly’s orders department, demonstrating exceptional follow-through, management, and cooperation.

“We are incredibly proud of Autumn and the well-deserved recognition she received,” said Sean Hogan, president of Hogan Technology. “Her dedication, organization, and teamwork with Clearfly have helped us maintain our reputation for outstanding customer service and operational excellence.”

As a top 25 partner, Hogan Technology remains committed to delivering reliable, forward-thinking solutions to clients throughout Massachusetts and beyond, leveraging strong industry relationships like the one built with Clearfly Communications.

Daily News

Autumn Leshinski

EASTHAMPTON — Hogan Technology, a leading managed technology services provider, announced the promotion of Autumn Leshinski to the position of voice group manager. She has been an integral part of Hogan for more than 11 years, during which time she has expanded her role significantly, transitioning from client services to technical services and project coordination.

“Autumn has become an indispensable member of our team,” said Sean Hogan, president of Hogan Technology. “She engages daily in client-facing roles, making her a crucial element in both client retention and new customer onboarding. Her new responsibilities as voice group manager will encompass partner and resource development.”

Daily News

EASTHAMPTON — Hogan Technology announced the addition of two new team members.

Kyle Partridge, an experienced IT support technician and Air Force veteran, is working with the IT support team in service and projects. He has a great understanding of the network environment and is very familiar with the company’s tech stack.

Corey Harris is now director of IT. His roles and responsibilities will be to guide Hogan’s growth and nurture its IT team as the company expands its marketplace. He has more than 15 years of experience and is skilled at simply explaining complex solutions.

“The addition of Kyle and Corey further deepens our IT knowledge and capabilities,” said Sean Hogan, company president. “We are excited to be working with them as we scale our business.”

Economic Outlook

Technology

In 2020, virtually every business was caught off guard by pandemic restrictions, which forced them to focus primarily on ways to stabilize and survive. For those that are back in operation, 2021 offers a chance to return to strategic growth — with the right tools.

“While businesses are not in control of whether or not there are secondary or terciary waves of infections, they can adopt a technology plan to support their new workplace environment and ensure productivity,” said Sean Hogan, president of Hogan Technology.

While business owners may have been surprised that their employees actually kept working while remote, they also want to ensure the technology employees are using works, too, he noted.

“In 2020, many businesses were using workarounds to solve communication breakdowns, but by now, there’s no reason for lapses in productivity,” he explained. “In fact, there are plenty of technology tools at our fingertips that businesses are utilizing successfully to keep team members engaged, productive, and efficient, regardless of the physical limitations imposed by the pandemic.”

Sean Hogan

Sean Hogan

“For this workplace-interaction strategy to be successful, employees must be backed with technology tools that support key functions.”

Successful small to mid-sized businesses are well aware of the benefits of strategic planning, Hogan noted, and even though the pandemic has posed unforeseen variables, businesses now have enough information to build workplace-interaction strategies that will support revenue growth in 2021. “Although businesses may consider themselves to be lucky to have survived, they need to expand their thinking in terms of setting new goals, instead of being caught in reaction mode once more.”

COVID-19 has forced companies to adapt, he went on, and at this point, every business owner essentially needs three distinct strategic plans for workplace interaction, and the most sophisticated businesses are creating contingency plans for all three potential environments.

The first is a fully remote workplace. Many organizations that were flexible enough to sustain a fully remote workforce have opted to keep everyone remote until further notice. Such a work environment presents its own unique set of challenges, Hogan said, but also new opportunities.

“For this workplace-interaction strategy to be successful, employees must be backed with technology tools that support key functions,” he explained. “For example, employees need to be empowered to remain in constant communication with other team members. Additionally, business owners need to provide them central access to data, with responsible levels of cybersecurity on the network.”

A remote team means more exposure to the network, he added, but it also brings more flexibility than ever before. A full transition to this model means the business won’t be interrupted by further restrictions or lockdowns.

The second model is a hybrid workplace, which majority of businesses believe will be the most likely scenario in 2021. Over the past year, companies have cycled through lockdowns, partial openings, and full reopenings depending on health-risk factors.

If a business owner wants to plan for a hybrid model going forward, he or she must consider ways to secure entrances, exits, and access points with tools like body-temperature scanners or touchless door-access controls. They can also benefit significantly tools like cloud voice with call forwarding, to make transitions seamless when staff migrate from the office to remote-work environments.

“In order for hybrid to work, remote technology needs to be secure and seamless,” Hogan said, “while workers and customers need to feel safe in person.”

The third model is an in-person workplace with social distancing. “For a minority of businesses, all activities are dependent on the physical location remaining open,” he noted. “For these businesses, owners need to consider how to adhere to and accommodate various safety measures to ensure compliance and worker safety.”

Regardless of which workplace environment is chosen, Hogan said, three critical aspects must be addressed to ensure success. The first is that employees need access to cloud voice to keep team members in constant communication and to ensure that office calls are properly routed to cell phones when team members are out of the office. Second, the team needs to be able to collaborate effectively.

Lastly, every workplace environment needs to be kept secure. For in-person strategies, this means secure access points, with tech like body-temperature scanners to ensure illnesses cannot spread. For remote workplaces, this means cybersecurity precautions have to be considered because, generally speaking, home networks pose much higher risks than office environments.

“We are currently meeting with customers, and, depending on what they want to achieve in 2021, we are devising custom technology plans to help them accomplish their strategic goals,” Hogan said. “This is what leaders do — they step up and lead in times of uncertainty. We are using our expertise to provide structure and clarity so that businesses can continue to thrive. Technology just happens to be our particular expertise, but this effort is about honoring our responsibility to the business community at large.”

Coronavirus

Doing Their Home Work

While much of the national conversation around COVID-19 has centered around how prepared the government and healthcare sector are to deal with the pandemic, another sector has been asking itself similar preparedness questions.

That would be IT firms, especially those who handle the networks of business clients at a time when companies are sending employees home en masse — not to take time off, but to work remotely.

“We took the initiative on this last week,” said Jon Borges, president of JBit Solutions in Westfield. “Even if we had clients who did not have remote users, we went to all our clients and prepped them ahead of time with instructions: ‘if you do choose this, here’s what you need to do with their home PC, here’s what to do with your work PC.’ We support 600 to 800 desktops, so we have to get ready for this.”

Sean Hogan

Sean Hogan

Sean Hogan, president of Hogan Technology in Easthampton, has been similarly proactive, staying in regular contact with clients as the COVID-19 threat emerged. When the Centers for Disease Control and Prevention recommended avoiding gatherings of 50 of more people on Sunday — and President Trump topped that by discouraging groups of more than 10 the following day — businesses really got serious about keeping their workers away.

“When they gave that mandate, that changed everything. Companies have to give employees the ability to work remotely,” Hogan said — and he feels good about how his clients are taking on the challenge. “My IT team is cranking. I feel pretty good about it. We feel prepared, no panic at all, and we’re communicating constantly with our clients.”

He explained that cloud-voice and managed-IT clients are already configured to work successfully and securely from any remote location. “I also reached out to my other clients that are still operating in an on-premise platform. There are options for remote connectivity, but they do not have the flexibility of our cloud. The good news is that we can spin up our cloud instances very fast for our clients.”

Most of Hogan’s clients have already been migrated to Microsoft Office 365, which allows them to work seamlessly from home, collaborate, and have built-in videoconferencing, he added. “And we are offering webinars to help our clients embrace working remotely.”

In short, he and Borges, and plenty of others in the Pioneer Valley, are helping businesses of all kinds adjust to a new normal — one that, right now, offers no real timeline for when the old normal will return.

Hogan’s preparations for a week like this didn’t begin recently.

“Maybe we had a premonition,” he joked, “but we started moving clients to the cloud almost 10 years ago when nobody wanted to be in the cloud — when there was this fear factor, fear of the great unknown. But I’ve shifted my entire voice base to the cloud over the past eight years. The beauty is in explaining to clients what they have already. They don’t need to reinvent the wheel. They have the software in place for all their people to work remotely. They just have to remember how to do it.”

That, of course, is where the training, webinars, and other forms of communication come in.

“We were out there early on — we were an early adopter in this industry to promote cloud voice,” he added. “Why invest in equipment you have to be rotating every few years because it becomes obsolete? We’ve been on a quest to have zero obsolescence.”

Borges said many of his firm’s clients already have employees who work at least occasionally from home, so they have access, even if it might not be implemented throughout the whole company.

“Most clients are in networks of 10 users or more, and in those networks, firewalls act as a VPN [virtual private network],” he explained. “As long as they have that, it’s just a matter of how many licenses they need. To be honest, most of our holdup is just talking to clients and making sure what users should have access and make sure they have enough licenses. If we need to make an order, our vendors are getting bombarded, so it’s taking two or three days to come through.”

For smaller companies who don’t have that capability, Borges said, software like LogMeIn or GoToMyPC can be purchased. “Clients don’t need hardware — we will set them up on an app such as that.”

In any case, the most complicated element is training and initial setup. Once users are set up remotely, their home computer interface typically looks exactly like their work PC.

For IT professionals like JBit, clients run the gamut — in his case, encompassing insurance agencies, office settings, construction firms, wholesalers, cannabis dispensaries, and a host of others. In addition to remote access to desktops, Borges is helping clients navigate how to transfer VoIP phone connections to homes, set up meeting apps like RingCentral, and implement a number of other solutions.

“Most medium- to large-sized businesses should have hardware in place,” he added. “It’s a matter of getting licenses, educating staff, and rolling it out.”

The challenges of sending one’s entire workforce home can be both technical and non-technical, Hogan noted. “You have to deal with local wi-fi connections, which aren’t as secure as at work, and then you’ve got kids at home playing Fortnite,” he said, adding that part of this transition is setting expectations for what employees need to accomplish remotely and then establish some accountability, so they don’t get too distracted by the kids.

Remote work poses business-law issues as well, which is why Skoler, Abbott & Presser, P.C. will present a free webinar on Friday, March 20 from noon to 1 p.m. for employers to discuss how coronavirus COVID-19 is impacting the workplace. Registration is required by clicking here.

“COVID-19 is changing the way we live,” said John Gannon, a partner with the firm. “Schools are closing, travel is in flux, and events are being cancelled or postponed. Over the past few weeks, and in particular the last few days, we have received countless questions from employers about how coronavirus is affecting the workforce. Can employers send people home? Can they ask questions related to why employees are out? What about paying people who cannot come to work? Can or should they temporarily modify time off policies? Will there be a legislative measure calling for paid sick leave and/or unemployment expansion for those unemployed?”

The webinar will discuss the legal obligations of employers during a pandemic, as well as practical considerations and common-sense suggestions, and a lengthy Q & A session will follow, giving participants a chance to ask specific questions.

There’s no doubt that countless employers across the U.S. are asking those questions today, from mom-and-pop shops to the region’s largest employers, including MassMutual, which asked all employees who have the ability to work remotely to begin so earlier this week.

“We had already previously canceled non-essential domestic and international business travel and large-scale events, proactively tested our work from home capabilities, restricted non-essential guests at our facilities, and enhanced our cleaning protocols at our office, all of which continue,” Laura Crisco, head of Media Relations and Strategic Communications, told BusinessWest. “This is our latest effort to reduce the potential spread of this virus; protect the health of our employees, their families, and our community; and assure the continuity of our business operations.”

So, yes, the call to stay home affects the vast majority of industry sectors and companies of every size. Which is why Hogan and others in the IT world are so busy right now — even as much of his own staff is currently working remotely as well.

“My industry has changed so much,” he said. “But we understand the urgency; we understand the mission-critical applications that people need 24/7/365. We know how to prioritize clients — we run our call center like a medical triage — and we’re getting things done.”