Economic Outlook

IT Expert Says It’s Time for Businesses to Move from Survival to Growth

Technology

In 2020, virtually every business was caught off guard by pandemic restrictions, which forced them to focus primarily on ways to stabilize and survive. For those that are back in operation, 2021 offers a chance to return to strategic growth — with the right tools.

“While businesses are not in control of whether or not there are secondary or terciary waves of infections, they can adopt a technology plan to support their new workplace environment and ensure productivity,” said Sean Hogan, president of Hogan Technology.

While business owners may have been surprised that their employees actually kept working while remote, they also want to ensure the technology employees are using works, too, he noted.

“In 2020, many businesses were using workarounds to solve communication breakdowns, but by now, there’s no reason for lapses in productivity,” he explained. “In fact, there are plenty of technology tools at our fingertips that businesses are utilizing successfully to keep team members engaged, productive, and efficient, regardless of the physical limitations imposed by the pandemic.”

Sean Hogan

Sean Hogan

“For this workplace-interaction strategy to be successful, employees must be backed with technology tools that support key functions.”

Successful small to mid-sized businesses are well aware of the benefits of strategic planning, Hogan noted, and even though the pandemic has posed unforeseen variables, businesses now have enough information to build workplace-interaction strategies that will support revenue growth in 2021. “Although businesses may consider themselves to be lucky to have survived, they need to expand their thinking in terms of setting new goals, instead of being caught in reaction mode once more.”

COVID-19 has forced companies to adapt, he went on, and at this point, every business owner essentially needs three distinct strategic plans for workplace interaction, and the most sophisticated businesses are creating contingency plans for all three potential environments.

The first is a fully remote workplace. Many organizations that were flexible enough to sustain a fully remote workforce have opted to keep everyone remote until further notice. Such a work environment presents its own unique set of challenges, Hogan said, but also new opportunities.

“For this workplace-interaction strategy to be successful, employees must be backed with technology tools that support key functions,” he explained. “For example, employees need to be empowered to remain in constant communication with other team members. Additionally, business owners need to provide them central access to data, with responsible levels of cybersecurity on the network.”

A remote team means more exposure to the network, he added, but it also brings more flexibility than ever before. A full transition to this model means the business won’t be interrupted by further restrictions or lockdowns.

The second model is a hybrid workplace, which majority of businesses believe will be the most likely scenario in 2021. Over the past year, companies have cycled through lockdowns, partial openings, and full reopenings depending on health-risk factors.

If a business owner wants to plan for a hybrid model going forward, he or she must consider ways to secure entrances, exits, and access points with tools like body-temperature scanners or touchless door-access controls. They can also benefit significantly tools like cloud voice with call forwarding, to make transitions seamless when staff migrate from the office to remote-work environments.

“In order for hybrid to work, remote technology needs to be secure and seamless,” Hogan said, “while workers and customers need to feel safe in person.”

The third model is an in-person workplace with social distancing. “For a minority of businesses, all activities are dependent on the physical location remaining open,” he noted. “For these businesses, owners need to consider how to adhere to and accommodate various safety measures to ensure compliance and worker safety.”

Regardless of which workplace environment is chosen, Hogan said, three critical aspects must be addressed to ensure success. The first is that employees need access to cloud voice to keep team members in constant communication and to ensure that office calls are properly routed to cell phones when team members are out of the office. Second, the team needs to be able to collaborate effectively.

Lastly, every workplace environment needs to be kept secure. For in-person strategies, this means secure access points, with tech like body-temperature scanners to ensure illnesses cannot spread. For remote workplaces, this means cybersecurity precautions have to be considered because, generally speaking, home networks pose much higher risks than office environments.

“We are currently meeting with customers, and, depending on what they want to achieve in 2021, we are devising custom technology plans to help them accomplish their strategic goals,” Hogan said. “This is what leaders do — they step up and lead in times of uncertainty. We are using our expertise to provide structure and clarity so that businesses can continue to thrive. Technology just happens to be our particular expertise, but this effort is about honoring our responsibility to the business community at large.”

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