‘How are they doing?’
That’s the question that seemingly everyone is asking these days, with the ‘they’ obviously being MGM Springfield, the $960 million resort casino complex in Springfield’s South End. Everyone wants to know how they’re doing because this is the biggest business development in this part of the state in who knows how long, the expectations were and are sky-high, and the stakes — for MGM, the state, the city, and the region — are equally high.
And people want to know because, well, it’s not clear just how well they’re doing so far. The revenue numbers, meaning GGR (gross gambling revenues), are not on pace to come close to what MGM told the state they would be for the first year of operation at this facility — just over $400 million. Indeed, over the first six months or so of operation, MGM Springfield was averaging just over $20 million per month. You can do the math.
But beyond the revenues, there are other signs that perhaps this casino is not performing as well as all or most us thought it would and hope it will.
Going all the way back to opening day, the traffic, the lines to get in, the crowds of people downtown just haven’t materialized. Yes, there have been some big days (usually Saturday nights) when it’s difficult to maneuver around downtown Springfield, but not as many as we were led to believe.
Thus the question, ‘how are they doing?’
It’s a difficult question to answer because there are many ways to answer it, and aside from those really qualified to answer that query, no one truly knows.
More to the point, and Mike Mathis said this to BusinessWest for a recent interview, it’s still early in the game when it comes to both gaming in Massachusetts and MGM Springfield, and perhaps much too early to be drawing conclusions about how MGM will fare even this year, let alone in the years to come.
He’s right. These early months can tell us something about how MGM Springfield is going to perform over the long term, but they’re not going to tell us everything. Several of these first months have come in late fall and winter, a typically slow period in this region for both business and tourism.
Meanwhile, MGM Springfield is still very much in the process of trying to figure out what works in this market and what doesn’t, and how to achieve maximum efficiency for this multi-faceted operation. Mathis and others at MGM call this period ‘ramping up,’ and they project it might take three years to get all the way up the ramp.
But there are many reasons for optimism, starting with a change of season and the likelihood that MGM will make far better use of its vast and unique outdoor facilities. There’s also the emerging ROAR! Comedy Club and a multi-year partnership agreement recently inked with the Boston Red Sox that will make MGM Springfield the team’s ‘official and exclusive resort casino’ (replacing Foxwoods in Connecticut) and home to its January Winter Weekend.
Finally, when it comes to the ‘how are they doing?’ question, the most important aspect of the answer relates not to revenues for the state‚ although those are important, but impact on the city of Springfield and the surrounding region.
In the years and then months leading up to the casino’s opening, area officials — and those of us at BusinessWest — said MGM was going to be big piece of the puzzle, not the entire picture. It was going to be a big contributor to the overall vibrancy in the region, but just one of many potential contributors.
Overall, we expected the casino to be a catalyst, not a cure-all, a force that would help put Springfield on the map and help bring people to that spot that on the map.
Maybe all the revenues are not as solid as we hoped they would be, but thus far, the casino is doing most everything we anticipated it might do.