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Cover Story Creative Economy

Taking Center Stage

Angela Park and Dan McKellick stand in the balcony at 52 Sumner.

Angela Park and Dan McKellick stand in the balcony at 52 Sumner.

 

Angela Park was originally looking for a home for her business, one that specializes in after-school programs for young people.

And she essentially found one in a portion of Faith United Church on Sumner Avenue in Springfield, a 125-year-old landmark that had recently come on the market amid declining church membership.

As she and other partners moved forward with the acquisition, an obvious question arose — what to do with the nave, altar, and even the balcony of the structure?

The eventual answer to the question — and it took some time for it to be answered — has become one of the more intriguing cultural developments in Springfield for quite some time.

Indeed, Park and others have created a nonprofit called Springfield Performing Arts Ventures Inc. (SPAV) and, in the church sanctuary, a new venue for the arts called 52 Sumner — the structure’s street address.

“We are committed to breaking down barriers, ensuring that everyone, regardless of background, can access, participate in, and be inspired by the arts.”

After more than a year’s work to renovate the hall, remove its pews, and install a new sound and lighting system, the venue officially opened earlier this year. There are several events on the schedule, and the obvious goal is to add more, said Park, executive director of SPAV, and attorney Dan McKellick, a member of the agency’s board of directors.

But its broad mission goes much further than merely staging concerts and other forms of entertainment in a unique environment that many potential patrons can walk to.

“Our mission is to spark the artistic spirit within our urban community, providing a haven for creative expression, cultural enrichment, and personal growth through the arts,” said McKellick, quoting the agency’s mission statement but adding emphasis to those stated goals. “We are committed to breaking down barriers, ensuring that everyone, regardless of background, can access, participate in, and be inspired by the arts. Through education, performance, and outreach, we strive to foster a more vibrant, connected, and culturally enriched city, promoting unity and understanding among all our residents.”

Elaborating, McKellick said the agency, with this venue, is focused on bringing many different types of performing arts to Springfield and the region — not just specific acts, but cultural experiences, as we’ll see.

52 Sumner

52 Sumner has already hosted several events and has many more on the calendar.

“This is a unique opportunity to bring all different sorts of arts,” he explained. “It’s not just limited to musical performances; we look forward to being able to host everything from acting clubs — there are many drama clubs around — to different types of music. I like to say that we’re providing an experience.”

As was the case late last month, when the Irish band the Screaming Orphans gave a performance at the venue, along with students from a local Irish step-dance school as an opening act.

And later this month, a Latin Fusion band called DAR & the Rebel Monks, based in Hartford, Conn., will be performing.

“They have a Grammy Award-winning artist in their band, and they have two members of their band who are backup band members for Jose Feliciano,” McKellick said, adding that this performance will follow a salsa instructor, and there will be Latino-themed finger foods.

“When you come out and buy a ticket, you’re not just seeing a band, having a couple of drinks, and going,” he said. “You’ll have the opportunity, in this case, to immerse yourself in the culture and connect a little more with that culture.”

“When you come out and buy a ticket, you’re not just seeing a band, having a couple of drinks, and going. You’ll have the opportunity, in this case, to immerse yourself in the culture and connect a little more with that culture.”

Meanwhile, these acts will provide working capital to the agency, said McKellick, adding that the proceeds will be used to bring community programming to the venue, such as performances for young people, art lessons, drama workshops, pottery lessons, and more.

This is part of the mission and a big part of what makes this venue and what’s happening there unique, said Park, adding that the agency is “trying to let out line slow,” as she put it, while putting together a slate of performances and drawing people from across the 413, and well beyond, to a very different kind of performance venue.

“There are a lot of people who want to get involved and have things here,” she said, adding that there is a high level of anticipation about what this venue can become in the years to come.

For this issue and its focus on the creative economy, we’ll look at how 52 Sumner came to be, how it plans to carry out its unique mission, and why it is a provocative addition to the cultural landscape in the region — for many different reasons.

 

Sound Decisions

It’s called the Edgar Allan Poe Speakeasy.

And it’s described thusly: “Over a century and a half after Edgar Allan Poe’s death, this cocktail experience brings the most beloved works of Poe to life off the page and onto the stage. Our immersive evening pairs four tales with a dash and history and heavy libations.”

Those presenting the program are among the many varied groups who have reached out to SPAV about performing at 52 Sumner, said Park, noting that the strong interest to date, which comes from several local bands, theater groups, and more, speaks to just how quickly this new venue has captured the imagination of the arts community. And held it.

An undated picture of Faith United Church.

An undated picture of Faith United Church.

Looking back, those with the original vision said this is what they had in mind — sort of. From the beginning, they thought they had something unique, something special. It took some time to see just how special.

Our story begins in 2019, when Faith United Church closed amid declining membership. The property became one of several houses of worship to come on the market in recent years for essentially that reason.

The church, designed by renowned architect William Van Alen, noted for his design of New York’s Chrysler Building, was on the market for a few years when it came to the attention of Park and her business partner, who were looking for another location for their after-school programs. They eventually acquired it for $525,000.

With those programs and a daycare facility as tenants, the overriding question, as noted earlier, involved what to do the sanctuary portion of the building. Soon, plans for a performance venue started to develop, and over the course of a year they came together, along with the nonprofit Springfield Performing Arts Ventures Inc. and its broad mission.

The needed renovations were fairly extensive, said McKellick, noting that the floors had to be refinished and the hall repainted, a large project requiring specific expertise because of the height of the hall. Acoustic panels were added as well as sound and lighting systems, he went on, noting that the work was completed late last year.

Meanwhile, the necessary permits were obtained. Working with the city, parking was secured at a long-closed Friendly’s (now owned by the city) across the street from the church, with additional parking on the street and in a small lot behind the church.

An open house to showcase the space, which doubled as a fundraiser for Toys for Tots, was staged on Dec. 7, with the first actual performance on Feb. 17, featuring two local groups, Moses Sole and the 413s. Those performances, which drew more than 400 people, served as an opportunity to test all the systems and make sure all was in in order, said McKellick, adding that those tests were passed.

Overall, the goal is to bring live performances to the area, but at an affordable price — $17 for the performance in March involving the Screaming Orphans and the Irish dancers, and $20 for DAR & the Rebel Monks — although there’s an early-bird price of $15.

“You can come in for $15, get a salsa lesson, dance a little bit, enjoy a band that has all these really talented artists, dance some more, enjoy some food … that’s a pretty good value,” he said, adding that, as a nonprofit with a mission of breaking down barriers to the arts, affordability is an important aspect of this venture.

 

Art and Soul

Equally important is the resolve to create community programming for various audiences, but especially young people, said Park and McKellick, noting that this is why the schedule includes an important fundraiser, set for May 28.

Organizers have received a commitment from Christone ‘Kingfish’ Ingram, a Grammy-winning blues artist, to play at that event, who was secured through “a cold call, lots of follow-up, and lots of horse trading.”

“I noticed that he was passing through,” said McKellick, noting that Kingfish — Ingram’s stage name — was playing an event in Boston and then heading to Vermont for a string of performances.

He will headline the fundraiser, which will hopefully raise $100,000 and thus help defray the cost of several summer programs that SPAV is planning, which speaks to the group’s larger mission: to go well beyond being a performance venue and instead become a vehicle for introducing constituencies, and especially young people, to the arts and immersing people in them.

Indeed, as noted earlier, the stated goal is to use the proceeds from various performances, and fundraising efforts, to fund community programs, from pottery classes to drama workshops, McKellick said.

“If we can find the instructor and we can figure out how to do it, we want to create affordable access to the arts for the kids in our community, because it’s super expensive, just like everything else — a gallon of milk, a dozen eggs … everything has gone up in price, and it’s really hard.

“To try to pull them away from wherever they are and keep them inspired by the arts, whether it’s the music side, the performing-arts side, or the artistic side, the hands-on side … that’s what we want to do,” he added.

To that end, those at SPAV are working to book some “symphony-like concerts” for young people as well other types of performances, including one involving someone called ‘Father Goose.’

This would be Wayne Rhoden, a Grammy-winning singer, songwriter, and music producer, said McKellick, adding that SPAV is trying to book him for several shows, what he called “field-trip” performances.

Meanwhile, the space is available to rent for corporate outings, nonprofit fundraisers, various types of performing arts (including dramatic productions), and other events, and it has already staged several, said Park, adding that there are several revenue streams that will help the agency carry out its mission.

Overall, SPAV and 52 Sumner are writing the early chapters of an intriguing story that has brought new life to a Springfield landmark and the promise of not just art, but the ability for diverse audiences to enjoy it, take part in it, and, hopefully, become immersed in it.

In short, it’s a work in progress, and a work of art — or the arts, to be more precise.

Cover Story

Her Happy Place

Ashley Kohl, perhaps best known in the region as the former host of Mass Appeal, has carved out a new success story over the past three years as owner of Ohana School of Performing Arts. But the road to this point hasn’t always been easy, marked by personal upheaval, financial challenges, and a sudden uprooting to a new location. Through it all, her business has grown, but her values — a commitment to inclusion, positive vibes, and providing a safe space to cultivate a passion for dance — have never changed.

A woman reached out to Ashley Kohl recently on Facebook, saying she wanted to dance, but was feeling uncertain.

“She said, ‘I haven’t danced since I was a kid, I’m really out of shape, I have no confidence, I’m really intimidated. But I want to try something new that’s for me, to help me build my confidence, and I want to feel accepted — and I feel like your studio is a perfect place.”

So she gave Ohana School of Performing Arts a try.

“I saw her in my adult hip-hop class last night, smiling the whole time,” Kohl told BusinessWest. “She was super nervous when she came in, but when she left, she said, ‘I can’t wait to come back.’”

In many ways, that woman personifies Kohl’s vision of what she wants Ohana — which recently hosted a grand opening at its new location in Chicopee — to be.

“A dance studio can be intimidating — but this is not that place. What I envision is people of all shapes, all sizes, all backgrounds, all beliefs, all genders, all identities, everyone. No matter what age you are, you can come here, and I love seeing everyone dance. Everyone. When I dance, I’m happy. So I know dance will bring them joy. And that’s the ultimate goal.”

After a stressful spring during which she was given only a few weeks to find a new location for the studio she has owned since 2016 (more on that later), Kohl takes her own measure of joy from the space on Sheridan Street in Chicopee, which is more than double the size of her former studio in South Hadley.

Classes include ballet, tap, hip-hop, musical theater, contemporary, parent/child combo classes, adult-level classes, fitness and more. But education is only part of the equation at Ohana (a Hawaiian word meaning ‘family’). The other part is a focus on kindness, compassion, and inclusivity.

“Ohana has become more than a dance studio — it’s a movement,” Kohl said. “So many people sign up not just because they want to dance, but because they want to be a part of this positive energy. It’s a place of love.”

That energy is shared these days by more than 300 students. “I overcame a ton of adversity because we were kicked out and given a month to find a new place. And now I’m living my dream, doing what I love. This is my happy place. These people are my family. It’s so much more than a job. I even have ‘Ohana’ tattooed on me, because this is what I live, sleep, eat, breathe.”

Winding Road

The journey to this point, however, has been a winding one, marked by both disappointments and unexpected successes — all of it subtly directing Kohl to that happy place she now occupies.

The relevant part of the story begins with an audition in New York City for So You Think You Can Dance in January 2010. Kohl waited in line overnight, in the rain, for that chance, and when she had her few seconds to impress the producers, her wet sneaker caught on the rubber floor during a pirouette, and she fell.

One of several reminders on the walls that Ohana is intended to be a place of acceptance and inclusion.

“I cried all the way home, thinking, ‘my dreams are over, my life is over,’” she recalled. But in March, another opportunity arose — an open casting call for Mass Appeal, a lifestyle program on WWLP-TV. Kohl’s mother encouraged her to audition, and she did, even though she had no journalism or television background. She didn’t feel nearly the pressure she did in New York two months earlier because she figured her chances weren’t great. But she kept getting callbacks, and eventually the hosting job.

“I loved it. It was amazing, the things I learned, the people I met,” Kohl said, noting that she had attended college, but never graduated. “I look back on my time at Mass Appeal, and that was the best education I could have received. I learned about every industry, met people from every walk of life, and learned how to adapt and overcome. It was a great learning experience.”

And also, with one fateful interview in 2015, a great inspiration. “I did a story on a dance class for kids of all ages and all abilities. Afterward, I got in my car, and I was so inspired. I thought, ‘this is what’s missing in my life — dance for people of all abilities.’ It moved me.”

At the same time, two other things were happening. Her marriage was falling apart, and she didn’t want to go through a divorce while in the public eye, so she was looking to step away from a hosting job she had come to love. And her mother, who had owned Technique Studio of Dance since 1997, first in Chicopee and then on Newton Street in South Hadley, was looking to slow down and offered her daughter the opportunity to take over the business.

“That’s when I thought, you know what? I’ll leave TV — I think it’s my time — and I’ll open a dance studio for people of all abilities,” she said.

The sudden inspiration surprised her. Though she’d been dancing all her life, she never once — not as a kid, as a teenager, even in college — had a desire to follow in her mom’s footsteps and own a dance studio. Yet, here she was, struck by a new passion and able to see how the events of the past several years had led her to that point.

“If I got So You Think You Can Dance, if I didn’t fall and made it through and my dream came true, Mass Appeal never would have happened — and that led me here.”

Kohl took over Technique in 2016 and changed the name to Ohana to stress not only her own family, but the one she hoped to create among her students. “My mother said, ‘you bring your own energy and vision. Rebrand it and make it your own.’”

And there, on Newton Street, the business grew for three years — until she had to move.

She actually first heard rumors that the building owner wanted to sell during the summer of 2015, and not long after, she stumbled upon the Sheridan Street building in Chicopee, which had been vacant for two years and needed copious amounts of work. “I wasn’t in the place financially to jump into something new,” she recalled. “I figured, if it’s still there when I need it, it was meant to be. And when I got the eviction letter, this place was still available.”

That letter came on March 1 of this year, telling her she needed to be out by April 1. “I’m a single mom with two kids, and I was in the midst of my dance season, so it was really hard. And I had grown up dancing in that building, so there were emotions, too.”

She pushed the owner for six weeks instead of four — actually, “I begged,” she said — and was granted the extension. Through those six weeks, Kohl had the first floor of the new location renovated, and after classes began there at the end of May, she went to work on the top floor.

Ashley Kohl says the move to Chicopee was stressful at times, but serendipitous in the way it came together with no program cancellations.

“It definitely wasn’t move-in ready,” she said — but no classes or programs were ever interrupted. “We had our last class in South Hadley the Thursday before Memorial Day, and our first class here the Tuesday after Memorial Day. It was very stressful, but this community had my back. They all came out on moving day. I never was alone, and that’s a testament to what this community is and who the people are.”

Safe Space

The new, 6,000-square-foot Ohana — more than doubling the 2,600 square feet available in South Hadley — includes three large studios, one of them handicapped-accessible; a ramped entrance and restrooms are also ADA-compliant.

“I want to make sure this is a place where everyone feels welcome,” Kohl said, but that sentiment extends beyond disabilities. “We have kids as young as 18 months, and adults as old as … well, anyone who wants to come and be a part of it. I think the biggest thing is that everyone feels accepted, and they feel comfortable and not intimidated, and everyone gets to perform.”

Why take up dance? Kohl says people have different reasons — but everyone dances anyway, in some form or another. “Maybe we don’t admit it or go to dance class, but we all feel music in our body, no matter who we are.”

Popular TV shows like So You Think You Can Dance, Dancing with the Stars, and America’s Got Talent have made dancing even more mainstream, but a little intimidating at the same time, she added. “People think, ‘I can’t do that. I can’t dance like that.’”

At the same time, though, she believes dancing makes people happy — and she wants to provide an outlet where they can do that in a non-intimidating way.

“You can be part of something where you feel like you’re accepted, where you’re loved and supported, where you can exercise and release the tension of the day in a positive place. There aren’t many places you can go and just feel free and feel like you can let go and find a happy place.

“It’s not for everyone,” she admitted. “But the main thing is, whether you say you dance or not, you do in some capacity. And to be able to come to a place that’s safe and happy and positive and loving is really cool.”

Kohl is protective of those positive vibes, too — and won’t tolerate negative or disrespectful behavior.

“If you come in here and bring your dark stormcloud — granted, we all have bad days, and we’re here to lift you up,” she told BusinessWest. “But if you are going to talk about people or treat people unkindly, I will ask you to leave. This is a very safe, happy place, and I am serious about keeping it that way.”

Kohl said she was bullied growing up, but finally felt like she belonged when she attended high school at Pioneer Valley Performing Arts, a place where people finally ‘got’ her passion for dance. It was, in short, the safe space that public school was not.

“Not every kid has that,” she said. “Maybe home isn’t safe. Maybe school isn’t safe. But I know — I guarantee — when you come here, you’re safe. Whether you’re an adult in a really bad marriage and home isn’t safe, whatever it may be, I hear from people that they come here, and they feel happy.”

That’s especially notable in a dance world that can admittedly be catty, cutthroat, and competitive, she added. “And there’s a time and place for that if you want to be on Broadway, but that’s not what this is. We don’t compete in dance competitions. We do it for the love.”

It starts with the love of family — her mother still runs a dance store in the studio, and it’s her handwriting that forms the Ohana logo on the walls — but now extends to 300 students, 11 teachers, seven assistants, and one full-time employee, all of which have the potential to increase in this much larger space than Newton Street allowed.

Still, the transition was scary at times. “The whole time I was terrified, but my faith was stronger,” Kohl said. “I knew if it was meant to happen, it would. What’s the worst thing that could happen? It fails? Then I move on.”

As it turns out, she just had to move a few miles away. “It’s fulfilling, and it’s more than a dance studio — it’s people’s second home,” she went on. “I feel humble and grateful, but I’m proud of it because I don’t feel there’s enough of this energy in the world.”

Living the Dream

It’s safe to say Kohl has plenty to do in the new studio, but one goal down the road is to expand community outreach programs. Already, Sunshine Village residents take classes on Fridays, a Westfield program for adults with disabilities will be starting up on Thursdays, and instructors teach dance at the senior center in South Hadley as well. She’d like to do more of the latter — “bringing those vibes and energy and dance to people where they are. That’s the next step.”

Meanwhile, she promotes the spirit of the studio through programs like Wingman for Dance, which teaches students about kindness, self-acceptance, diversity and inclusion, giving back, and community service. Speaking of giving back, students also present annual charity performances to support local nonprofits, and Kohl founded One Ohana Inc. a registered 501(c)(3) organization that awards scholarships to dancers of all ages and abilities throughout the Pioneer Valley.

She’s passionate about all of it, because, well, life’s too short not to be.

“I was born with something inside me that I have to pursue, and if I don’t, then it’s going to be buried in a cemetery somewhere, and no one will ever know what would have come of it,” she told BusinessWest. “And look at this now. I found my passion — to bring not just dance, but joy to people’s lives.

“I’m not going to die with my passion inside me,” she went on. “I’m going to make a difference and inspire people. I have a humble house, and I’ll probably never be rich, but in my heart, I’m so full.”

Joseph Bednar can be reached at [email protected]