Opinion

The Year of the Entrepreneur

Editorial

Starting in 1996, ˆ has, at the start of each year, presented something we call the Top Entrepreneur award.

We do this to pay homage to a long — as in three centuries long — tradition of entrepreneurship in Western Mass., and to recognize companies, institutions, and individuals who are carrying on that tradition today. Over the years, the winners have included traditional entrepreneurs — those leading tech companies, multi-faceted corporations, and some family-owned businesses that have been part of the landscape for decades, if not a century or more — and also some non-traditional entrepreneurs — a college president and a hospital CEO, for example.

This broad diversity is by design, and it shows that we’re honoring entrepreneurial spirit as much as we are entrepreneurs.

Which brings us to this year’s honoree — the partners and leadership team at Golden Years Homecare Services, an East Longmeadow-based company that started with home care and has since diversified into staffing, behavioral-health services, and other realms ). An entrepreneurial mindset prevails from top to bottom and in every aspect of this enterprise, and it has enabled the company to set and maintain a torrid pace of growth since.

We salute Cesar Ruiz, Lisa Santaniello, and other partners and managers who are aggressively rewriting the business plan and taking this company to new places and a higher plane.

And while we’re at it, we would like to salute all the entrepreneurs slugging it out across our region. They all deserve some credit at this ultra-challenging time for anyone trying to own and operate a business.

Indeed, running a company has never, ever been easy. But in these times, everything is much more difficult. As we’ve said on many occasions, one of the things that has inspired us during these times has been the manner in which the region’s business community has responded.

In short, it has been entrepreneurial. Business owners and managers have responded to adversity with imagination and determination, finding new revenue streams, new ways of doing business, and new avenues for growth. Examples abound, including everything from outdoor dining at restaurants to manufacturers retooling to make PPE. At Golden Years, the pandemic actually helped fuel a surge in home-care business, as many families came to view the home as a safer alternative to nursing homes and other facilities.

Looking back, one might call 2020 the ‘year of the entrepreneur.’ Those at Golden Years stand out, certainly, and they are most deserving of this prestigious honor. But all the entrepreneurs who have bravely battled COVID-19 deserve to take a bow.

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