UMass Football Should Cut Its Losses
On the gridiron, they call it ‘piling on.’
That’s when one tackler stops the ball carrier and begins to take him down, and a number of teammates come over and help him get the job done. That’s piling on.
The phrase has been adapted for use off the football field as well. It has taken on several meanings, and is often used in the context of debates and adding many voices to an expressed opinion on a particular subject.
With that, we’ll say we’re piling on today on the subject of UMass football, or the sorry state of UMass Amherst football, to be more precise. To be sarcastic, and a little snarky, this team probably hasn’t piled on all season, and that explains why it’s giving up more than 50 points a game on average. And this isn’t to LSU, Ohio State, or Oklahoma, either. It’s to Army, Liberty, UConn, Louisiana Tech, Northwestern, and other non-powerhouses in college football.
But this isn’t a column for the sports page. It’s an editorial for a business publication. College football is business, but, more to the point, we believe the sad state of the football team is hurting the business — and the brand — of the state university.
We’re not the only ones expressing this opinion, hence that comment about piling on.
Indeed, other media outlets have gone beyond printing the abysmal scores of the UMass games — 44-0, 69-21, 63-21, and 63-7 have been some of the recent ones — and are now asking, ‘why are we still doing this?’
‘This,’ of course, is playing football in what’s known as the Football Bowl Subdivision, where the Alabamas, Georgias, and Notre Dames live. UMass has played all those schools and others, generally receiving more than $1 million for the privilege of traveling to those college towns, becoming a designated cupcake on the schedule, and getting trucked by the home team.
We’d say it’s getting embarrassing, but it’s well past the ‘getting’ stage — so much so that UMass President Marty Meehan, who was at the Army game at West Point a few weeks back and witnessed the carnage (that’s the 63-7 score, and it wasn’t really that close) first-hand, knew what reporters were calling about the following Monday before they asked their first question.
When asked by the Boston Globe whether the school should give up the ghost and drop back down a level in college football, Meehan danced around the matter and essentially said it was up to the school and its chancellor to make that decision.
Maybe he’s right, but he could certainly help them make it, and we believe he should.
Over the past several years, we’ve written countless stories about a university on the rise — a business school climbing up the ranks nationally, astronomers helping to provide proof of black holes, student scientists and entrepreneurs turning discoveries in the lab into new businesses, and a food-service program second to none — and a brand taking hold nationally.
Football can’t and won’t kill the brand, but these scores, this embarrassment on the field, certainly isn’t helping, and of late, it has become a distraction.
Yes, this football season will mercifully end in a few weeks, and maybe the press will go away for a while and stop talking about football. But the problem isn’t going away — and it is a problem, a very big problem.
Nearly a decade after entering the Football Bowl Subdivision, UMass isn’t making any progress. In fact, it’s regressing. It is struggling mightily to recruit solid players, as might be expected given the school’s location and its track record for losing by 40 points every week. And that’s not going to change anytime soon. The school is finding out that this is a cycle you can’t break.
Maybe the money is working out, but we think it’s more of a wash than anything else. And the school’s reputation, or brand, is taking a serious hit that can’t be mitigated by the hockey team going to the national finals last spring.
The team has become a punching bag and a punchline, and it’s time for the university to cut its losses.