Day: December 1, 2021

Keiter Launches Company Rebrand, New Website

By
Daily News

FLORENCE — After more than 10 years in business in Western Mass., Keiter Corp. has rebranded, unifying its four divisions under the Keiter umbrella and updating the company’s voice, look, and feel to reflect recent growth and transformation.

Keiter Builders, the commercial and industrial division of the company; Keiter Homes, offering residential construction; Hatfield Construction, providing site work; and Keiter Properties, the real-estate arm; are now all under the Keiter name at keiter.com, a new site developed by BRIGADE, a branding and design agency in Hadley, as part of a long-term collaboration.

Founded in 2010, Keiter is a family-owned construction-services company working with clients on residential, commercial, industrial, and institutional projects of all sizes. Scott Keiter, founder and owner, said the brand update was a long time coming.

“Early on, I made a commitment to a long-term strategy, and my main goal is still the same today — to provide uncompromising attention to all of my customers, regardless of project size or exposure,” Keiter said. “Due to expansion across multiple markets, exponential growth, and diversification, it’s time to reflect our transformation in the way we present ourselves to the world. With the creation of the Keiter umbrella, we’re prepared to offer a higher level of service and satisfaction than ever before, setting us up for the next phase of growth.”

Jill Keiter, director of Finance and Administration, sees the brand update as a stake in the ground, announcing the arrival of a bigger, broader, more focused and streamlined Keiter.

“We’re looking ahead and understanding that the last decade is a prelude to the future. We’ve been incredibly fortunate to have grown and flourished, and we expect the trend to continue,” she said. “The new Keiter umbrella, and the new look and communication style coming with it, will help to inspire the future growth of our company.”

At the start of the rebrand in early 2021, BRIGADE created new messaging, aiming to capture the breadth of the growing company, grounded in the foundation and reputation Scott Keiter has built over time. The agency then developed a new look and feel for Keiter, including an update to the suite of Keiter logos and a new website created to cap the project.

“We used BRIGADE to ensure the rebrand was strong, strategic, and visually in line with our vision for the future,” Scott Keiter said.

Curran & Keegan Leads Amherst Area Chamber Holiday Gift Card Match

By
Daily News

HADLEY — Curran & Keegan Financial of Hadley is leading the Amherst Area Chamber of Commerce’s inaugural Holiday Gift Card Match with a $5,000 investment in the program. BankESB has also joined the effort with an additional $1,000 match.

“Now more than ever, we need to support our local businesses by encouraging local patronage,” said Molly Keegan, CPA and co-owner of Curran & Keegan. “Forget the big mail-order internet retailers and embrace the joy of shopping in our friends’ and neighbors’ stores. Local jobs matter; local commerce matters. Shop early and shop local.”

Beginning on Friday, Dec. 3 (not before), the community will be able to purchase $25 gift cards (with an additional $1 processing fee) that will be doubled in value due to this match. There is a limit of two per person. The match is available only on $25 gift cards purchased. Thus, for a $26 purchase, the buyer receives a $50 gift card. The match will be sold exclusively at the chamber’s Visitor Information Center at 35 South Pleasant St., Amherst.

“Our Amherst-area businesses continue to experience financial challenges as a result of the COVID-19 pandemic,” said Claudia Pazmany, the chamber’s executive director. “The Amherst Area Chamber of Commerce launched the gift-card program at the height of our pandemic in an effort to buoy them and help them keep their doors open. As severe understaffing continues to plague our businesses, we knew we had to activate the purchase power of buying local. There was no better time than the holiday season to reinforce our call to support local all season long than announcing two generous businesses who have joined together to create a $6,000 match — Curran & Keegan Financial and BankESB. We could not be more grateful for their leadership support.”

Curran & Keegan demonstrated its support of small business as a leader in supporting the Amherst Area Chamber’s Winter Pivot Micro-Grant program at the beginning of 2021, and is building on that commitment to support the local economy’s emergence from the pandemic.

The Amherst Business Improvement District is also hosting the return of the Red Ticket event. For every $25 gift card purchased while the match lasts, the buyer will receive two red tickets toward the Red Ticket drawing for one of four cash prizes of $250 or one for $1,000, on Saturday, Dec. 18 at 3 p.m. at Kendrick Park.

 

Frontier Airlines Introduces New, Non-stop Service from Bradley to Cancun, San Juan

By
Daily News

WINDSOR LOCKS, Conn. — The Connecticut Airport Authority (CAA) announced the debut of new, non-stop service from Bradley International Airport to Cancun, Mexico and San Juan, Puerto Rico on Frontier Airlines.

“We’re thrilled to grow Frontier’s Hartford network with new, non-stop flights to Cancun and San Juan beginning in February 2022,” said Daniel Shurz, senior vice president of Commercial at Frontier Airlines. “Frontier now offers seven non-stop routes from Bradley International Airport, and we look forward to welcoming Hartford-area residents to sunny Mexico and Puerto Rico for unforgettable vacations in winter 2022 and beyond.”

The service to Cancun International Airport will commence on Feb. 17 and will operate seasonally, three times a week. The service to San Juan Airport will commence on Feb. 18 and will operate year-round, three times a week. To view flight times and booking options, visit www.flyfrontier.com.

In addition to the service to Cancun and San Juan, Frontier offers non-stop service from Bradley to Atlanta, Denver, Miami, Orlando, and Raleigh-Durham. The airline has been operating at Bradley since 2018.

“We are delighted to offer our passengers more options to travel conveniently and affordably to Cancun and San Juan,” said Kevin Dillon, executive director of the CAA. “Attracting new non-stop flights is a top priority, and in the competitive route-development market, we thank Frontier Airlines for their continued partnership. Since their debut at Bradley International Airport only three years ago, we’ve welcomed their impressive expansion. The addition of these new flights builds on that growth and gives an exciting boost to our route network.”

Work Opportunity Center Selects Mary Akers as New Executive Director

By
Daily News

AGAWAM — The board of directors of Work Opportunity Center Inc., a nonprofit organization dedicated to helping individuals with developmental disabilities obtain employment in the community and promoting social inclusion, has appointed Mary Akers as its new executive director. Akers replaces long-term Executive Director Robert MacDonald, who retired after 40 years.

Following a 15-year career at American International College, where she served as associate athletic director and senior woman administrator, Akers joined Work Opportunity Center as its first assistant executive director in February 2015. She has held the position of interim executive director since January 2021.

“I have been privileged to work under the direction of Mr. MacDonald and feel honored to be given the opportunity to carry on his legacy of providing excellent, personalized services to our program participants,” she said.

Akers holds an associate degree in business management from Elizabethtown Community College, and she received both her bachelor’s degree in business and MBA from American International College.

Come Celebrate This Year’s Women Of Impact On Dec. 9

By
Daily News

SPRINGFIELD — BusinessWest will honor its fourth annual Women of Impact on Thursday, Dec. 9 from 5 to 8 p.m. at the Sheraton Springfield Monarch Place. Tickets cost $85 per person. To purchase tickets, call (413) 781-8600, ext. 100, or e-mail [email protected].

This year’s class, like the first three, demonstrates the sheer diversity of the ways women leaders in our region are making an impact in business, the nonprofit world, and in the community. Profiled the Oct. 27 issue of BusinessWest, they are:

• Jessica Collins, executive director of the Public Health Institute of Western Massachusetts;

• Elizabeth Dineen, CEO of the YWCA of Western Massachusetts;

• Charlene Elvers, director of the Center for Service and Leadership at Springfield College;

• Karin Jeffers, president and CEO of Clinical and Support Options;

• Elizabeth Keen, owner of Indian Line Farm;

• Madeline Landrau, Program Engagement manager at MassMutual;

• Shannon Mumblo, executive director of Christina’s House; and

• Tracye Whitfield, Diversity, Equity, and Inclusion officer for the town of West Springfield and Springfield city councilor.

The event is sponsored by Country Bank and TommyCar Auto Group (presenting sponsors) and Comcast Business and Health New England (supporting sponsors).

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