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AIC to Offer Micro-emerging Markets: Cannabis Certificate Program

SPRINGFIELD — American International College (AIC) is announcing a new undergraduate initiative in the School of Business, Arts and Sciences titled Micro-Emerging Markets: Cannabis Certificate Program. Three business courses are offered in rotation beginning with the spring 2020 semester. The first course of the series will run on Wednesdays, 3:50 p.m. to 6:20 p.m., starting Jan. 13, 2020 and continuing through May 5, 2020. There are no prerequisites to enroll other than a high-school diploma or GED equivalency. Non-matriculated students can enter the program at any time in the sequence.

The first course, “Cannabis Entrepreneurship,” will examine customer groups, products, and services in the recreational market. The effect of price, quality, and competitors will be explored relative to competing effectively. This will involve key components of the industry, including legal aspects, business models, financing, and marketing.

In “Cannabis Business Operations,” students will analyze the evolving cannabis marketplace and investigate the complexities and challenges of this sector. This course will conduct an in-depth look at the key components of different business types, how the sector is evolving, starting and operating a cannabis business, in addition to financial constraints, investments, and strategic marketing in the industry.

The final course, “The Law and Ethics of Cannabis,” will examine the legalization of cannabis. Discussion around the legal and ethical implications of cannabis use, its legalization, criminal activity, and marketing will be explored in addition to perspectives of law enforcement, business owners, and recreational uses.

According to Executive Vice President for Academic Affairs Mika Nash, “the college is pleased to be able to introduce a new program that provides courses in a developing field. The certificate itself is a business-based offering that is essentially a focused way of looking at one product in a micro-emerging market.”

For more information about the Micro-Emerging Market: Cannabis Certificate Program, visit aic.edu/mem.

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