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Departments

The following Business Certificates and Trade Names were issued or renewed during the month of June 2005.

AGAWAM

All American Irrigation Systems
302 Meadow St.
John DeCaro

AV Tech
205 Barry St.
Richard Weld

Beaver Camper Service
721 Springfield St.
G & T Beaver Inc.

Hair Spectrum
303A Springfield St.
Eloise Anderson

Mass USSSA
52 Cricket Road
Paul Lapointe

S.G. Exterior Image
20 Garden St.
Stepan Grushatskiy

The Style Cottage
674 Springfield St.
Donna Patterson

Valenti Properties
1138 Main St.
Joseph Valenti

Zippity Co.
40 Simpson Circle
Gerald Duda

AMHERST

Express Travel Multi-Services
1177 North Pleasant St.
Gustavo Vilanova

Orchard Press
9 McIntosh Dr.
Duncan Fraser

SJM Accounting
7 Swallow Farms Road
Shahrzad Mashirt

Wagner Farms
305 North East St.
Carol Wagner

CHICOPEE

Alias Solutions
45 Felix St.
Paul Stallman II

Bourdeau & Sons Flooring
20 Patrick St.
Chris Bourdeau

Citizens Investment Services
672 Memorial Dr.
CCB Investment Group

Gawron Provision
576 Fuller Road
William Gawron

K & K Jewelers
425 East St.
Adam Hernandez

Kim-D’s Nails & Tanning
505 Grattan St.
Khahn Dao

Patriot
177 Artisian St.
Mary Louise Robitelle

RDC Enterprises
29 Grove St.
Raymond Choiniere

Stellar Grounds Care
15 Langevin St.
Douglas Michen

EAST LONGMEADOW

Colorful Creations
27 Harkness Ave.
Pat and Stanley Pawlowicz

Luigi Landscaping
219 Chestnut St.
Luigi Liquori

HOLYOKE

Alvarado Restaurant
392 High St.
Leshia Malave

Bernie’s
250 Whiting Farms Road
Milton Rosenburg

Jay’s Auto Repair
170 Main St.
Jesus Vargas

Luciano Construction
35 Waldo St.
Lucjar Wagrzyn

MD Beauty Salon & Supply
396 High St.
Maria Ferrer

Premier Salons Inc.
50 Holyoke St.
Premier Salons Inc.

Shell Food Mart
225 Whiting Farms Road
Neil Tierney

Sportstuff
354 High St.
Rick Gileau

Varaday & Assoc.
15 Main St.
Robert Varaday

HADLEY

River Valley Electric
11 Kosior Dr.
Anatoliy Kupin

Stuff-It Storage
222 Russell St.
Jeffrey Campbell

LONGMEADOW

Citizen’s Investment Services
398 Longmeadow St.
Lawrence Carter

JC Realty Consultants Inc.
415 Porter Lake Dr.
Jerry Carr III

Knowing Cats
207 Hazardville Road
Melissa Deceder

Shakespeare’s Garden
645 Laurel St.
Raun Lubenstein

NORTHAMPTON

Birds Store
94-96 Maple St.
Hasmukh Patel

Hair Designers
2 Conz St.
Margaret Mientka

Leeds Mart
24 Haydenville Road
Brijesh Patel

Quality Care Nursing
212 Acrebrook Dr.
Fola Fagade

Skyline Design
209 Locust St.
Douglas Fervante

Valley Properties
391 Danon Road
Shelley Szawlowski

SOUTH HADLEY

Ancientroots
20 New Ludlow Road
Sheila Petighy

JWC Home Improvement
20 Susan Ave.
John Croteau

RJC Renovations
24 Lyman St.
Richard Frank

SPRINGFIELD

B. Bliss Novelties
64 Florida St.
Steven Foster, Jr.

Clean Sweep
131 Larkspur St.
Xavier Cody. Teresa Harris

Express Funding
62 Washburn St.
Kevin Taing

JD Publicity Studio
50 East Bay St.
Javier Negron

Reydi Market
494 Central St.
Pedro Almonte

WEST SPRINGFIELD

A.S.H. Enterprises
34 City View Ave.
Arlynn Henderson

Adam’s Home Improvement
465 Prospect Ave.
Adam Crosby

Applied Software Technologies
59 Interstate Dr.
Sarkis Garibian

B.M.V. (Books, Music, Video Store)
754 Main St.
Roman Zhirnov

Class A Graphics Inc.
380 Union St.
Kenneth DaSilva

Crystal Packaging
533 Union St.
Joseph Sarkis

Enterprise 2019
2019 Westfield St.
Christopher Olko

John Bliss Painting
2355 Westfield St.
John Bliss

Khan Distribution Inc.
608 Westfield St.
Muhammad Owais

Law Office of Caroline M. Murray
93 Nelson Circle
Caroline Murray

Northern Granite
380 Union St.
Vyacheslav Katko

Parish Cupboard Inc.
1023 Main St.
Candy Boucher

RD.LDN
283 Elm St.
Karen Kulakowski

R & R Tax Services
2223 Westfield St.
Robert Romansky, Jr.

Reliable Heating and Air Conditioning
36 Russell St.
Alexander Belyshev

Salsa Con Clase Dance Studio
436 Main St.
Jorge Colon

Sutton Place
131 Ashley Ave.
Sutton Corporation LLC

Winger Construction
373 Brush Hill Ave.
Charles Granger

Yulian Barber Shop
770 Main St.
Yulian Arytian

WESTFIELD

The Hamptons Salon
1029 North Road
Pamela Zalet

Lori K’s Kitchen
28 Court St.
Lorena Kononitz

Northend Barber Shop
708 Montgomery St.
Brant Roldan

Westfield Yoga Center
94 North Elm St.
Thomas Swochak

Departments

The following business incorporations were recorded in Hampden and Hampshire counties, and are the latest available. They are listed by community.

AGAWAM

P & P Construction Inc., 468 Springfield St., Agawam 01030. Paul Campagna, same. Veteran owned and operated construction corporation.

AMHERST

USCHA Inc., 6 University Dr., Suite 206-148, Amherst 01002. Mark Dennehy, 15 College View Heights, South Hadley 01075. College hockey development camp and tournament.

CHICOPEE

Jenne Group Inc., 16 Yale St., Chicopee 01020. Daniel R. Myers, same. To provide real estate services.

EAST LONGMEADOW

E T Simones Inc., 18 Lombard Ave., East Longmeadow 01028. Eric T. Smith, same. To own and operate restaurants.

GRANBY

Granby Golf Center Inc., 172 West State St., Granby 01033. Patrick T. Wright, 14 East St., Easthampton 01013. Golf range, miniature golf, etc.

Northeast General Contractors Inc., 40 Batchelor St., Granby. Patricia O’Flaherty, same. To deal in real estate.

Pleasant Brook Farm & Feed Inc., 84 Pleasant St., Granby. Roger D. Ilnicky, same. Sale of feed grain and related products.

HAMPDEN

KAC Sales of New England Inc., 62 Pondview Dr., Hampden 01036. Kathleen A. Charest, same. To sell police equipment.

HATFIELD

New England Watershed Publications Inc., 8 Elm St., Hatfield 01038. Russell Powell, same. To deal in books, magazines, newspapers, etc.

HOLYOKE

Friends of the Massachusetts Memorial Cemetery at Agawam, Inc., 18 Center St., Holyoke 02040. Delfo Barabani, 98 Irene St., Chicopee 01013. (Nonprofit) To raise funds to build the memorial pathwalk, etc., for said cemetery.

LONGMEADOW

Maritime Smarts Inc., 141 Lawnwood Ave., Longmeadow 01106. Stephen Larivee, same. Maritime education.

LUDLOW

Cady Street Meat Market Inc., 2 Cady St., Ludlow 01056. Jose M. Matias, 38 Dinis Ave., Ludlow 01056. Butcher shop/grocery store.

KLR Transportation Inc., 53 Evergreen Circle, Ludlow 01056. Lisa A. Kalesnik, same. Trucking and transportation.

SOUTHAMPTON

All About Flowers Inc., 10 Susan Dr., Southampton 01073. Jill M. Malo, same. Retail and wholesale sale of flowers.

Aquarius Plumbing & Heating Inc., 14 David St., Southampton 01073. Daniel J. Bishop, Sr., 18 Hathaway Road, Westhampton 01027. Plumbing and heating.

SOUTHWICK

Con-Ash Development Corp., 141 Feeding Hills Road, Southwick 01077. Gerald A. Mongeau, same. To deal in real estate.

SPRINGFIELD

Murnell Inc., 237 Memorial Dr., Springfield 01101. Thomas Englert, 409 Montcalm St., Chicopee 01020. To manufacture and deal in cleaning products.

New Hope Community Health Clinic Inc., 915 Plumtree Road, Springfield 01119. Bev Premo, 555 Parker St., East Longmeadow 01095. (Nonprofit) To provide charitable, medical and educational services to those in need in Springfield, etc.

Northern Rail Services Inc., 25 Knollwood St., Springfield 01104. Jessica R. Mastromatteo, same. To repair railroad tracks.

Ohuhu Development Union Inc., 17 Lancaster St., Springfield 01118. Emmanuel Okonkwo, same. (Nonprofit) Classes for Igpo language, mathematics and sciences; economic development, health services, etc.

Springfield Fuel Inc., 100 Congress St., Springfield 01104. Mohamad H. Jabak, 6 Oak Meadow Lane, Methuen 01844. Gas station.

Springfield Tax Corp., 725 Sumner Ave., Springfield 01108. Jonathan Fein, same. Tax services.

WESTHAMPTON

Bright Spot Therapy Dogs Inc., 282 North Road, Westhampton 01027. Cynthia J. Hinckley, same. (Foreign corp; CT) To design and implement Therapy Dog Programs for needy persons including those in nursing homes, hospitals, etc.

WILBRAHAM

RSM Services Inc., 8 East Colonial Road, Wilbraham 01095. John William Collins, III, same. Sales agency.

Uncategorized

A mill town once driven by the steady hum of factory work is now creating a different kind of buzz in Western Mass.; Easthampton is being seen as the region’s most promising community for artists of all types, and it’s the artists themselves, and the support of the city, that are making that happen.

Eric Snyder, president of the Greater Easthampton Chamber of Com-merce, said the best thing about the city’s recent turnaround is that it is tangible.

"Anyone who drives through can see what’s happening here," said Snyder, adding that the proof can be as large as a former mill now bustling with activity — everything from diners eating lunch at the Apollo Grill to people renewing their driver’s licenses at the local RMV office — or as small as an artful clay pot, a set of hand-crafted wind chimes, or a child practicing her violin on the front lawn.

The arts, in all forms, have become the primary economic driver pushing the city of Easthampton forward in recent years, transforming the former mill town into a haven for arts, entertainment, and culture, and revitalizing the city’s overall economic picture in the process.

"There has been a lot of talk about a renaissance in Easthampton," Snyder said. "The arts and crafts community definitely plays a big part in that. There are more people coming into the town because of the arts, and the artists are really marketing themselves, and that’s good for them and for the town."

Although many artists have resided in Easthampton for years, only recently have formal partnerships been forged between groups of artists, and, perhaps more notably, between those artists and city government, the Chamber, and other businesses.

Most artists work out of studio space located in one of three former mill buildings Eastworks, the Paragon building, and One Cottage Street once the hub of Easthampton’s economy and now becoming so again, though in a much different way.

Now, the buildings house potters, painters, jewelers, sculptors, and many other artists working in all types of media. They arrived to take advantage of large studio space, a convenient location, and attractive lease rates, and have since created a creative community unto themselves.

In addition, other businesses are also capitalizing on those low rents as well as the climate created by those artists, especially in the past year. Among them are restaurants like the Apollo Grill in the Eastworks building and Tucson and Savannah’s at One Cottage Street, niche businesses like Valley Women’s Martial Arts Inc. and In Touch Massage Therapy, and a Registry of Motor Vehicles branch office. Those businesses are not only benefiting from the location, but adding to the artists’ visibility, too; that has in turn provided for greater recognition of Easthampton in Western Mass., which is beginning to regard the city as the region’s next great cultural mecca.

"The word is getting out," said Lynn Latimer, an artist who works in fused glass out of the Cottage Street building. "We have a very large community of people who are enormously talented, but it’s recently that we feel a more solid sense of our arts community and the ways it benefits the whole city."

Canvassing the Area

One way the word is getting out is through the marketing efforts of Arts Easthampton, a collaborative organization of artists. The group began informally with a handful of artists in the One Cottage Street mill building, but has since expanded, especially in the last four years following the addition of the ’Arts Easthampton’ name and logo. The collective now includes artists working in the Eastworks and Paragon buildings, individual artists, businesses, and galleries and schools, such as the Guild Studio School, and the Pioneer Arts Center of Easthampton. The city’s own arts council is also very involved.

"It has only been in the last four years that we have all really started getting together," said Evelyn Snyder, owner of Kaleidoscope Pottery in the One Cottage Street building. Snyder explained that Arts Easthampton has gradually grown over the years. Two annual sales are still held now accommodating thousands of visitors to all three mill buildings and a smattering of individual studios, businesses, restaurants, and other venues but Arts Easthampton is becoming much more of a brand than a catchy name for an art show.

"We adhere to a mission statement and to strong rules of governance," said Justin Brown, an artist in the Eastworks building. "We make a real effort to meet and get groundwork laid down about five months before any event, and then we meet as needed until the date of the show. It’s only getting busier for us now."

Brown added that Arts Easthampton also created a common ground for a varied group of artists some production artists, completing large orders of their craft for customers, and others creating smaller quantities or single originals of work for sale. Brown is just such an artist, filling his studio with elaborate, personalized wall-hangings and sculptures. Snyder, although her work is no less unique, produces thousands of handmade plates, bowls, platters, and other items in her pottery studio. She agreed with Brown that Arts Easthampton created a bridge between all types of artists with different work, but common goals for success.

"It only made sense to pull all of the pieces together," Snyder said. "There was already some momentum that we could capitalize on; we had thousands of names on our mailing list, but now that has doubled, and we notice that there are definitely more people aware of and coming to our shows."

The visual arts aren’t the only artistic component of the city, however. Elizabeth Caine, president of the board for Pioneer Valley Summer Theater, located in Easthampton, said she too has noticed audiences increasing steadily over the theater’s three years in existence.

"What’s nice about Easthampton is that it is a city that’s actively looking for economic growth," said Caine. "We get great support, and in turn, our companies support the local economy by shopping, dining, and so on. In the long run, the relationship will make a huge difference in the community because of that mutual support."

And in response to that mounting success, the city has taken a broad interest in cultivating Easthampton’s arts community as an economic tool. It has secured grants for artistic programming and the improvement thereof, and fostering communication and further development of citywide initiatives either spotlighting or merely including the arts community, which includes a wide range of visual artists, musicians, writers, actors, and others working in cultural fields, often in conjunction with Arts Easthampton.

Ellen Koteen, grants coordinator for the city, explained that the first such grant was the John and Abigail Adams Grant, awarded to Easthampton by the Mass. Cultural Council in the amount of $12,500, which, as a condition of the grant, required the city to produce matching funds.

"We wanted to establish a formal arts and economic agenda, and the John and Abigail Adams grant was the first activity with that in mind," Koteen said, noting that the funds will be used to establish a new Web site for Arts Easthampton and to create a brochure and directory of the arts scene in the city.

She added that the matching component of the grant did more than add to the amount of funds available to the cultivation of arts programming — it also underscored the increasing faith the community has in its arts sector.

"The funds came through in February, requiring us to immediately search for funds for that one-to-one match," said Koteen. "We asked businesses to commit money and, in a short period of time, local companies kicked in almost $12,000. It demonstrated to the artists that the city recognizes their contribution, and there is a commitment to work with them."

Eric Snyder added that the arts also create a unique economic driver for the city, which he thinks Easthampton is ready to embrace. As most arts-based businesses are small, even consisting of just one or two people, there are dozens of independent businesses peppered across Easthampton, and that creates a different economic climate than a manufacturing plant or large retailer that could set up shop in the city and offer jobs to 100 or 200 people at once.

He noted that the city, once dominated by manufacturing, still has a few mainstays in the manufacturing sector among them Tubed Products, National Nonwovens, The October Company, and Stevens Urethane, which together employ about 1,200 people. The Williston Northampton School and Easthampton Public Schools round out the city’s major employers, adding another 500 employees to the tally. Viably, expansion of the manufacturing sector could benefit the town economically, and the city could have easily chosen to focus on that aspect if its financial picture, given its rich history.

But Snyder said the arts community has already proven in the last three to four years that its impact is just as important to Easthampton’s revitalization as any one employer could be.

"The chamber is open to this type of economic development," he said. "It is slower than the economic impact that could be generated by a large company, but the arts community has made our city much more rounded.

"It’s all about quality of life," he added. "Now, we still have our small town flavor, but we are also developing a metropolitan feel that is encouraging."

Artistic Integrity

The city has also planned ’visioning sessions,’ one in September of last year and the second just this month, designed to provide a platform for the city’s artists, government, business leaders, and other concerned citizens, specifically on the topic of cultivating and expanding artistic endeavors in Easthampton.

"It also studies the specific impact of the arts on the town," said Koteen, adding that part of that commitment the city has made includes hearing and addressing the concerns of the city’s artists.

"We have signed on to address the needs they have identified and how to best capitalize on and enhance their role in the city’s development," she said.

The need that is of the greatest concern to Easthampton’s artists is that of retaining affordable studio space. It’s a trait of many artists of all kinds that they will move to a community where affordable space can accommodate their work, contribute to diverse, healthy commerce in the area, and eventually be priced out of the studios for which they helped create a demand.

"The artists talk all the time of moving into affordable space, revitalizing the community, and getting priced out and moving on to a new, developing community," said Koteen, theorizing that Easthampton’s rapid improvement due to the art-based businesses is calling added attention to the nomadic nature of many full-time artisans, musicians, actors, and others working in cultural fields. "We have three old mills filled with artists. So far, the space is still affordable, and yet it takes years for a community to address such an issue, and then to implement whatever changes they see fit, so it’s definitely a concern."

Evelyn Snyder agreed. "It is a worry," she said. "But there is still more opportunity here for artists than in Northampton, which doesn’t have very many big, empty buildings, and that’s what brought us here, in addition to the low rent."

What is driving the Easthampton arts scene forward now is not just affordable workspace, though, she said; it’s the partnerships that have evolved between the artists in the community and local businesses, city government, and residents at large that are creating a sort of staying power, which is also unique within the world of art and artisans.

"All of us are excited about educating the public on the fact that you can make money as an artist," said Snyder, "and it’s nice to be in a strong group situation. It helps us to see the trends within the art world and to capitalize on good times and get through bad times."

Latimer added that getting a lot of different artists together on a project of this magnitude is no easy feat.

"It’s a bit like herding cats," she joked. "But this revitalization has come out of a lot of people pulling together in a grassroots sort of movement, and we’re seeing positive results that keep us going. The added notoriety of Easthampton as a thriving arts community is ultimately helping our businesses, and the added attention is making the city happy overall."

Brown said as the arts scene grows in the city, another challenge is how to best capitalize on the increased traffic, and the partnerships with the city’s government are helping to guide that process as well.

"The city has some great ideas and they’re getting more involved," he said. "They know why Easthampton is getting busier; now to keep it that way they’re helping us with the how."

Creating a Masterpiece

The annual Open Studio Sale held earlier this month by Arts Easthampton marked the city’s busiest weekend of the year, rivaled only by the Holiday Sale held in December. Throughout Saturday and Sunday, artists were busy wrapping pieces, businesses held sidewalk sales to capitalize on the traffic, and there was a bit of a wait for a table at the Apollo Grill. But Latimer said the signs of a community rising from the ashes are not best gauged on a busy weekend, but rather on the quieter days, when even then there is a marked change in the city.

"There’s definitely more life out there on the streets," she said.

Jaclyn Stevenson can be reached at[email protected]

Uncategorized

The Sisters of Providence Health System is in the second year of a five-year strategic plan for philanthropy called "Catch the Spirit." While fund-raising is one of the ultimate goals of the campaign, its initial focus is on building awareness — and what organizers call "lifelong friendships."

They’re calling it a ‘friend-raising’ effort. That’s the term organizers are using to describe the Catch the Spirit campaign being conducted by the Sisters of Providence Health System (SPHS). Now in its second year, the program, orchestrated by the system’s fund development department, isn’t raising money — at least not at this stage.

Instead, the initial goal is to raise awareness, said Brenda McCormick, MSW, LICSW, who is vice president of fund development for the system, although she prefers the word philanthropy to describe what she does. McCormick told BusinessWest that the Catch the Spirit campaign was launched to educate the public about the SPHS and thereby also generate support — which can come in a number of ways, from people signing on as volunteers, and perhaps even trustees, to monetary donations down the line.

"At this stage, we’re building relationships," she explained, adding that the Spirit program included one large gathering last fall, called ’Continue the Legacy,’ that was attended by more than 300 people. But the campaign features mostly small (15-20 people) and intimate gatherings designed to inform and inspire attendees — some of whom are already familiar with the system, its history, and its current and future challenges, but many are not — while creating what organizers call a ’dialogue.’

"We want to build life-long friends," said McCormick, noting that the Sisters of Providence who founded and, in many cases, administered the health care facilities in the system, are passing on, and thus the SPHS wants to tell their story now, while also recruiting individuals to carry on their work.

Vincent J. McCorkle, president and CEO of the SPHS, said the Catch the Spirit initiative, part of a five-year strategic plan for philanthropy, was launched primarily as an awareness campaign. It is needed, he said, because there are many things that the public may not know and should know, starting with the Sisters of Providence and their mission.

Many in the community are not aware, for example, that some of the better-known health care facilities in the region, including Mercy Hospital, Brightside, the Providence Behavioral Health Hospital, formerly Providence Hospital, are all part of the broader SPHS system, he explained. Also unknown to many is the fact that many of the programs provided in those facilities — such as behavioral health services and care for the elderly — are essentially losing propositions, from a financial standpoint, and have been discontinued by other health care systems for that reason.

"We’re more than just a business, we’re a ministry," McCorkle told attendees of the May 24 forum. "This is a system that makes decisions not just on sound business models, but against a defined set of values."

McCorkle told BusinessWest that, while the Catch the Spirit campaign was created to allow the system to "tell its story," it has done more than merely inform forum attendees. It has also helped inspire employees, who hear and tell stories about how the sisters’ mission manifests itself today.

"It’s like a shot of adrenaline," he said of the sessions and the human interest stories relayed during them. "It reminds me of why I got into health care to begin with."

BusinessWest looks this month at the Catch the Spirit initiative and its many different goals.

Mission: In Progress

This year’s Catch the Spirit sessions start with an informational video (created earlier this spring) about the system and the sisters who created it. At one point, the narrator states that there are a mere 80 sisters still living.

As he addressed the May 24 gathering, McCorkle updated that figure to 77, and said it falls at the rate of one per month.

The passing on of the sisters, who once were the backbone of the health care system they created, and the desire to tell their story is one of the primary motivations behind the Spirit campaign, said McCormick. But there are many goals behind this strategic initiative she created for the system to take philanthropy into the future and to a higher plane.

"I was here only a short time when I realized that relationship-building wasn’t something that we put much focus on," she said. "In order to have people understand who you are and what you stand for — and to someday have them give support — you have to build relationships with these individuals. That’s what this campaign is all about."

The Catch the Spirit program is modeled, in many respects, after a fund-development strategy championed by Terry Axelrod, a noted expert and author on the subject of philanthropy — her latest title is called, simply, Raising More Money. At the heart of that strategy, said McCormick, is the premise that before individuals will back a cause or organization, they must know about it and become inspired to support it.

The Axelrod model has been used primarily with single entities, she explained, adding that the SPHS is different in that it has a number of interconnected facilities in several area communities. "We’re more complicated; we have a lot of moving parts," said McCormick. "Time and again, people would tell me they didn’t know these various facilities were part of our system — or that there was a system."

To explain all those moving parts, campaign organizers scheduled a series of sessions that would be attended by elected officials, business and civic leaders, and others involved in the community. The inivitation would be shaped by referrals from forum attendees. The individual events — there have been 16 to date, with 12 in 2004 — were designed to be informational, while driving home the point about the compassionate nature of individual programs and the people working within them.

In the campaign’s first year, the dozen conducted sessions featured detailed looks at Brightside for Families and Children in West Springfield and the Sr. Mary Caritas Cancer Treatment Center at the Mercy Medical Center campus in Springfield. This year, the sessions have focused on behavioral health care and services provided to the elderly.

One of the speakers at the May 24 session was Anne Nusbaum, nurse manager at the Farren Care Center, or ’The Farren’ as it’s called. This is a facility she described as the only one of its kind, a last resort for people (usually abandoned by their families) with psychiatric or medical conditions that essentially make them dangerous. To be considered for admission, individuals must first have been rejected by five different nursing homes due to their behavioral patterns.

"Society has essentially rejected these people; this is the end of the line for them," said Nusbaum. "We take them because no one else will accept them."

But the facility does not warehouse these individuals; instead it works to improve their quality of life by helping them interact with others, she explained.

Other speakers included Lisa Golembiewski, manager of outpatient services with Providence Behavioral Health Hospital, who told attendees about the growing problem of substance abuse in the region, and also about the facility’s adolescent behavioral health services, the only program in the state west of Worcester.

Also taking the podium was George Kennedy, director of admissions at St. Luke’s Home in Springfield. As he talked about the facility, which has had a number of functions in its 150-year history, including stints as a birthing center and later a residence for the elderly, Kennedy displayed a painting of the home. A magnified image of the work revealed several Sisters of Providence taking a break, as he put it, on the home’s roof.

Those invited to the informational sessions are asked for input on what they’ve seen and heard, said McCormick, and also for the names of other area individuals to be invited to future programs. When the first phase of the campaign, the informational component, is completed, the system will move on to what she termed a "call to action."

This will come in the form of invitations to participate on a number of levels, she said, noting that the system will need everything from volunteers to serve within the system’s various facilities to trustees for the boards that administer them.

"There are endless roles for individuals who would like to spend some time with us in a volunteer capacity," she said, adding that, as more people become aware of the system’s programs and then become involved with them, philanthropic giving is a natural next step.

When asked how the system will measure the success of the program. McCormick said there will be several different yardsticks, starting with the number of individuals who agree to take an active role in continuing the legacy of the Sisters of Providence. Monetary support will obviously be another measure, she said, adding that the ultimate indicator will be the number of lasting relationships that are created — something that won’t be known for some time.

McCorkle agreed, but said that, in his mind, the campaign has already been successful, because of its dialogue-generating capabilities and the energy it is creating both within the system and outside it.

"This has re-energized me and many other people here," he said. "When you see the way people react to the stories being told, and when you see the pride displayed by our staff, you know that this is having a very positive impact."

When the Spirit Moves You

As she talked about the Catch the Spirit program and the individual informational sessions, McCormick compared them to inviting a guest to your home for the first time.

"That’s how relationships get started and how friends are made — you start with introductions and getting to know each other," she explained.

The SPHS wants to build some life-long friendships, and is starting by building awareness of the system, its mission, and its many challenges moving forward.

Only time will tell if the campaign and its various components are successful, but McCormick believes that by first focusing on friend-raising, the system will succeed in prompting many within the community to catch the spirit.

George O’Brien can be reached at[email protected]

Uncategorized

They say silence is golden. Not in this case.

Since the abrupt firing of MassMutual chairman, president, and CEO Robert O ’Connell earlier this month, and the subsequent termination of two high-ranking women executives, the company has provided virtually no information on what led to this stunning turn of events.

It has provided only minor hints, through use of the words ’conduct ’ when referring officially to O ’Connell ’s termination. The only reference to the other terminated officials, executive vice president Susan Alfano and senior vice president and co-general counsel Ann Lomelli, was the rather weak comment that the new president and CEO, Stuart Reese, has the right to pick his own people. Right!

Other clues as to the cause of the O ’Connell ’s firing could be garnished from E-mails sent to employees (and published by the local newspaper) that talked about the need for "transparency," "accountability," and a "meritocracy" at the company, and that these traits start at the top. We can assume, then, that these corporate qualities were missing during O ’Connell ’s tenure.

But we shouldn ’t have to make assumptions, and we should have more than vague hints. Why? Because when people don ’t have the answers they tend to come up with their own. Indeed, the information vacuum that has resulted from the company ’s tight-lipped approach has served only to feed an already hungry rumor mill. And this isn ’t good for the community, the company, its employees, and especially its customers who have entrusted their investments to the firm. They deserve better.

But there ’s another reason why MassMutual should be forthcoming: Because it is, after all, MassMutual. It is a Fortune 100 company and now the largest business in the Commonwealth and one of the 10 largest insurance companies in the country. But in the Pioneer Valley, MassMutual is the company that everyone looks to for stability, community involvement, and employment opportunities. We shudder to think of what Springfield and its inventory of office space would be like without the company.

The region deserves to know what ’s happening with this corporate pillar, and it certainly needs to now why three top-level executives were abruptly terminated, with one of them escorted from the premises by security.

To be fair, MassMutual doesn ’t legally have to tell us anything. It is a mutual insurance company, which means it is not publicly held. The business is accountable, strictly speaking, only to its owners — the millions of policy holders around the world. We believe there is a higher accountability, however — to the company ’s employees and to the community at large.

We are told that the company and its various subsidiaries are fiscally healthy and that these terminations will not impact its overall financial health. This is somewhat assuring, although lacking. Also comforting is the fact that the company ’s board looked beyond MassMutual ’s strong bottom-line performance and decreed that ethical conduct unbecoming a CEO would not be tolerated.

Indeed, by firing a popular and, by all accounts, effective CEO in the manner it did, MassMutual sent a strong message to its 4,000 employees about what it expects from everyone and what it won ’t accept from anyone ‚ although it won ’t explain what that is — at any rung of the ladder or salary level.

The importance of MassMutual to this region and the stunning nature of these terminations are reflected in the fact that, for days after the announcement, these events were all anyone could talk about.

Unfortunately, the talk was all about rumors and innuendo. In time (how much time, we don ’t know) the talk will stop and MassMutual — and this region in general — will get on with business. That might have happened sooner, and with more conviction, had the company been forthcoming about its actions and the conduct that led to them.

For now, though, people are left to merely say, ’what ’s going on at MassMutual? ’ Sadly, we don ’t know and the company isn ’t telling.

Departments

Acevedo, Ana M.
154 Orange St.
Springfield, MA 01108
Chapter: 13
Filing Date: 04/20/05

Ali, Ahmed H.
Ali, Sophoas N.
122 Creswell Dr.
Springfield, MA 01119
Chapter: 7
Filing Date: 04/25/05

Atmaca, Eyup
Atmaca, Seda
63 Entrybrook Dr.
Springfield, MA 01108
Chapter: 7
Filing Date: 04/16/05

Balise, Brian A.
Balise, Christine A.
49 Chapin St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/25/05

Barron, Melissa A.
61 Moreau Dr.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/16/05

Basile, Francesco
Basile, Agnes
261 West Allen Ridge Road
Springfield, MA 01118
Chapter: 13
Filing Date: 05/01/05

Beauchane, George J.
Beauchane, Cheryl L.
31 Ottawa St.
Agawam, MA 01001
Chapter: 7
Filing Date: 04/29/05

Bell, Michael L.
23 Pembroke Lane
Agawam, MA 01001
Chapter: 7
Filing Date: 04/19/05

Benjamin, Paul M.
4 Matthews Road
Southwick, MA 01077
Chapter: 7
Filing Date: 04/20/05

Benson, Tina Marie
114 Cooley St.
Agawam, MA 01001
Chapter: 7
Filing Date: 04/16/05

Bermudez, Wanda E.
115 Elmer Dr.
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/19/05

Berry, Joy L.
Berry, Dorothy
34 Pomeroy Lane
Amherst, MA 01002
Chapter: 7
Filing Date: 04/19/05

Binette, Alan B
84 Fuller St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/16/05

Bourgault, Rachelle
51 State St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/20/05

Brosseau, Cynthia H.
39 Valley View Dr.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/29/05

Canuel-Cole, Pamela A.
250 B Hamilton St.
Belchertown, MA 01007
Chapter: 7
Filing Date: 04/19/05

Castro, Yolanda
291 Beacon Circle
Springfield, MA 01119
Chapter: 7
Filing Date: 04/26/05

Centerbar, Amy J.
250 Schoolhouse Road
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/20/05

Chenier, Christopher Mikal
151 Moody St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/16/05

Church, Karen L.
20 Easthampton Road
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/20/05

Churchill, Elijah W.
369 Dale St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 05/01/05

Cipriani, Anthony R.
250 State St.
Palmer, MA 01057
Chapter: 7
Filing Date: 04/27/05

Colon, Aurelio
178 Florence Road 12C
Northampton, MA 01062
Chapter: 7
Filing Date: 04/25/05

Condike, James N.
Condike, Kelly R.
85 Westwood Dr.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/22/05

Condon, Kelly A.
220 Basil Road
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/28/05

Contonio, Thomas R.
Contonio, Tina M.
958 Petersham Road
Hardwick, MA 01037
Chapter: 7
Filing Date: 04/19/05

Coolidge, Linda M.
137 Rhinebeck Ave.
Springfield, MA 01129
Chapter: 13
Filing Date: 05/02/05

Corey, Joseph G.
Corey, Christine
41 Cora St.
West Springfield, MA 01089
Chapter: 13
Filing Date: 04/28/05

Cosme, Karen J.
54 Alvord Ave.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/27/05

Cotto, Miriam L.
29 Gerard Way
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/19/05

Crutchfield, Lynn A.
91 Cedar St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 05/01/05

Cruz, Luz M.
577 Pleasant St., Apt.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/20/05

Cruz, Willliam A.
12 Sargeant St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 05/01/05

Cunningham, Daniel A.
21 Rivest Court
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/18/05

Curtis, Jody C.
154 Eddywood St.
Springfield, MA 01118
Chapter: 7
Filing Date: 04/19/05

Czeremcha, Gloria E.
48 Pinewood Lane
Westfield, MA 01085
Chapter: 7
Filing Date: 04/20/05

Dal Molin, Mary Ann
8 Inward Commons
East Longmeadow, MA 01028
Chapter: 7
Filing Date: 04/27/05

Dane, Nadine G.
172 Grattan St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/22/05

Davis, John Wesley
288 St. James Ave.
Springfield, MA 01109
Chapter: 7
Filing Date: 04/26/05

Davis, Olga
65 Stony Hill Road
Wilbraham, MA 01095
Chapter: 7
Filing Date: 04/20/05

Davis, Robert Eugene
112 Franklin St.
Northampton, MA 01060
Chapter: 7
Filing Date: 04/27/05

Dazelle, Richard H.
Dazelle, Wendy
42 Franklin St.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/25/05

Deceder, Melissa A.
207 Hazardville Road
Longmeadow, MA 01106
Chapter: 7
Filing Date: 04/28/05

Dejesus, Herminihildo
57 Leslie St.
Springfield, MA 01108
Chapter: 7
Filing Date: 04/20/05

Delgado, David
291 Beacon Circle
Springfield, MA 01119
Chapter: 7
Filing Date: 04/26/05

DeMars, Robert A
126 Union St.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/20/05

Diamond, Glenn T.
205 Little River Road
Westfield, MA 01085
Chapter: 7
Filing Date: 04/19/05

DiMaio, Leonilde R.
141 Arvilla St.
Springfield, MA 01118
Chapter: 13
Filing Date: 04/19/05

Dreisch, Joseph F.
Dreisch, Sheri-Lynn
39 Isaac Bradway Road
Hampden, MA 01036
Chapter: 7
Filing Date: 04/22/05

Duby, Shirley
534 Chapin St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/28/05

Dyer, Michelle J
40 Woodbridge Lane
Westfield, MA 01085
Chapter: 7
Filing Date: 04/22/05

Emet, Candice Ann
124 Nassau Dr.
Springfield, MA 01129
Chapter: 7
Filing Date: 04/16/05

English, Patricia A.
40 Coolidge Road
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/20/05

Enko, Linda J.
64 Mill St.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/20/05

Ferraro, James Alfred
1295 Elm St., B-2
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/16/05

Figueroa, Rogelio
115 Dwight St.
Springfield, MA 01103
Chapter: 7
Filing Date: 04/19/05

Foley, Erin B.
31 Willow St.
Florence, MA 01062
Chapter: 7
Filing Date: 04/21/05

Foley, John T.
P.O. Box 1153
Northampton, MA 01060
Chapter: 7
Filing Date: 04/28/05

Fontaine, Timothy J.
Fontaine, Laurie A.
670 Chapin St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/29/05

Ford, Leigh Durland
465 North St.
Feeding Hills, MA 01030
Chapter: 13
Filing Date: 04/25/05

Galarza, Margarita
42 Mayfair Ave.
Springfield, MA 01104
Chapter: 7
Filing Date: 04/19/05

Garcia, Luz M.
14 Emerald St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/19/05

Gaudrault, Gary P.
Gaudrault, Rose M.
19 Grove St.
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/26/05

Geraghty, Stephen E.
424 Pleasant St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/22/05

Gerndt, Lorraine Y.
350 Meadow St. #20
Agawam, MA 01001
Chapter: 7
Filing Date: 04/20/05

Gibbs, Anthony E.
116 Regency Park Dr.
Agawam, MA 01001
Chapter: 7
Filing Date: 04/19/05

Giberson, Angela
668 Main St.
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/19/05

Gilberti, Susan S.
59D Pheasant Hill Dr.
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 04/26/05

Girard, Martin
97 Bellevue Ave.
Springfield, MA 01108
Chapter: 7
Filing Date: 04/21/05

Giroux, Melissa Ann
591 Plumtree Road
Springfield, MA 01118
Chapter: 7
Filing Date: 04/20/05

Goncalves, Miguel F.
P.O. Box 170
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/28/05

Gonzalez, Nancy
119 Riverside Dr.
Florence, MA 01062
Chapter: 7
Filing Date: 05/02/05

Goodman, Charlene S.
207 Bay St., Apt 3L
Springfield, MA 01109
Chapter: 7
Filing Date: 04/22/05

Goodwin, Nancy J.
42 Franklin St., Apt.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/20/05

Gruska, Jane Oliver
31 Circle Dr.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/21/05

Hall, Sheila G.
62 Edwards St.
Springfield, MA 01105
Chapter: 7
Filing Date: 04/26/05

Harper, Margaret L.
115 Main St., # 5
Westfield, MA 01085
Chapter: 7
Filing Date: 04/16/05

Heisler-Kaczenski, Heidi Marie
20 Farnum Dr.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/18/05

Henry, Adelaide D.
66 Western Ave.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/18/05

Hernandez, Jeanette
140 Union St.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/27/05

Hersh, Albert W.
47 Stone Ridge Dr.
Florence, MA 01062
Chapter: 7
Filing Date: 04/19/05

Hills, Elizabeth Abigail
47 Birch Bluff Dr.
Westfield, MA 01085
Chapter: 13
Filing Date: 04/29/05

Hosford, Theodore R.
322 Main St.
Easthampton, MA 01027
Chapter: 7
Filing Date: 04/18/05

Hughes, Raymond G.
30 Mobile Home Way
Springfield, MA 01119
Chapter: 7
Filing Date: 04/19/05

Ilano-Davis, Olivia S.
112 Franklin St.
Northampton, MA 01060
Chapter: 7
Filing Date: 04/27/05

Irizarry, Antonio J.
491 Bridge St.
Florence, MA 01062
Chapter: 7
Filing Date: 04/22/05

Jacques, Dennis D.
1343 Riverdale St.
W. Springfield, MA 01089
Chapter: 7
Filing Date: 04/19/05

Janicki, Konstanty
1246 Main St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 05/01/05

Johnson, Susan S
PO Box 51511
Springfield, MA 01151
Chapter: 7
Filing Date: 04/28/05

Jones, Niki M.
63 Fairview Ave.
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/28/05

Joyce, Elizabeth C.
25 Saab Court
Springfield, MA 01104
Chapter: 7
Filing Date: 04/19/05

Judge, John J.
Judge, Ethel A.
35 Florence Ave.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/22/05

Kane, Randy R.
71-73 Tulsa St.
Springfield, MA 01118
Chapter: 13
Filing Date: 04/22/05

Kegler-Ford, Mary
121 Massachusetts Ave.
2nd Floor
Springfield, MA 01109
Chapter: 7
Filing Date: 04/19/05

Knott, Terry L.
17 South Liberty St.
Belchertown, MA 01007
Chapter: 7
Filing Date: 04/22/05

Kobylanski, Walter
Kobylanski, Kelly
5 Beech St.
Palmer, MA 01069
Chapter: 7
Filing Date: 04/29/05

Kokaram, Edmund L.
11 Bristol St.
Springfield, MA 01109
Chapter: 7
Filing Date: 04/25/05

Kolodziey, Cortney A.
320 Miller St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/19/05

Landes, Noreen M
41 Paul Revere Dr. #C
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 04/19/05

Laprade, Michael E.
Laprade, Cheryl R.
44 South Road
Westhampton, MA 01027
Chapter: 7
Filing Date: 04/19/05

LeDuc, Timothy
25 Shady Knoll Dr.
Longmeadow, MA 01106
Chapter: 7
Filing Date: 04/18/05

Lee, Hyoung S
174 Wimbleton Dr.
Longmeadow, MA 01106
Chapter: 7
Filing Date: 04/27/05

Lessard, Scott Emile
Lessard, Kim Marie
138 Warren St.
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/16/05

Lopes, Manuel A.
Lopes, Candice E.
183 Darthmouth Ter.
Springfield, MA 01109
Chapter: 13
Filing Date: 04/22/05

Luntta, Paul A.
Luntta, Susan R.
P.O. Box 101
Granville, MA 01034
Chapter: 7
Filing Date: 04/18/05

Lyons, Mary E.
79 Hawks Circle
Westfield, MA 01085
Chapter: 7
Filing Date: 04/18/05

Mannix, John J.
54 Amherst Road
South Hadley, MA 01075
Chapter: 13
Filing Date: 04/26/05

McCarty, Robert H.
49 Colony Dr.
East Longmeadow, MA 01028
Chapter: 7
Filing Date: 05/02/05

McCollum, Stephen
22 Walsh St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/22/05

McLean, James M.
63 Prince Ave.
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/25/05

Mendoza, Benjamin
37 Spring St.
Springfield, MA 01105
Chapter: 7
Filing Date: 04/19/05

Michael, Andri V.
129 Steiger Dr.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/25/05

Moe, Jana L.
67 Water St.
Leeds, MA 01053
Chapter: 7
Filing Date: 04/27/05

Montalvo, Lydia
36 Southern Dr.
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/26/05

Moore, Kathleen E.
100A Congamond Road
Southwick, MA 01077
Chapter: 7
Filing Date: 04/20/05

Moore, Megan
514 Amherst Road
South Hadley, MA 01075
Chapter: 7
Filing Date: 04/18/05

Muniz, Luz C.
32 Columbia Terrace
Springfield, MA 01104
Chapter: 7
Filing Date: 04/28/05

Nardacci, John J.
56 Malden St.
Springfield, MA 01108
Chapter: 13
Filing Date: 04/20/05

Newkirk, Marc Stevens
Newkirk, Karen Hichens
15 Abbott Hill Road
Chester, MA 01011
Chapter: 7
Filing Date: 04/19/05

Nichols, John Anthony
1102 Park St.
Palmer, MA 01069
Chapter: 7
Filing Date: 04/25/05

Nieves, Melvin
124 Florence St.
Springfield, MA 01105
Chapter: 7
Filing Date: 04/25/05

Norman, Elizabeth
17 Empress Court
Springfield, MA 01129
Chapter: 7
Filing Date: 04/21/05

Oakley, Deborah S.
359 Stapleton Road
Springfield, MA 01109
Chapter: 7
Filing Date: 04/26/05

Ocasio, Miguel E.
54 Thyme Lane
Springfield, MA 01129
Chapter: 7
Filing Date: 04/21/05

O’Connor, John J.
O’Connor, Julia M.
2129 Northampton St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 05/01/05

Orlandi, Charles M.
Orlandi, Teresa M.
156 Meadow St.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/28/05

Pacheco, Daisy
177 West St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/19/05

Pagan, Julia C.
381 Tokeneke Road
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/19/05

Palacio, Edilberto
16 High St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/19/05

Panlilio, Sylvia D.
192 Lake Dr.
Indian Orchard, MA 01151
Chapter: 7
Filing Date: 04/25/05

Patruski, Karen A.
414 Chestnut St.
Springfield, MA 01104
Chapter: 7
Filing Date: 04/16/05

Pena, Johanna
112 Federal St., Apt.
Springfield, MA 01105
Chapter: 7
Filing Date: 04/19/05

Perez, Luis A.
185 Brown Ave.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/19/05

Perez, Persidian B.
50 Meetinghouse Road
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/19/05

Perla, Tracy Ann
1 West Parker Ave.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/16/05

Picard, Lisa M.
21 Carpenter Ave.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/22/05

Pike, Edward E.
Pike, Linda L.
17 Bayberry Dr.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/21/05

Poole, Robert A.
Poole, Angelique R.
11 Oakwood Ter.
Springfield, MA 01109
Chapter: 7
Filing Date: 04/19/05

Potito, Carla Jean
399 Union St.
Springfield, MA 01105
Chapter: 7
Filing Date: 04/22/05

Prado, Pedro J.
270 Granby Road
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/20/05

Ricci, Richard J.
Ricci, Gina M.
49 Athol St.
Springfield, MA 01128
Chapter: 7
Filing Date: 04/25/05

Rios, Pablo J.
P.O. Box 90396
Springfield, MA 01101
Chapter: 7
Filing Date: 04/25/05

Ritter, Charles A.
154 Packard Ave.
Springfield, MA 01118
Chapter: 7
Filing Date: 04/21/05

Rivera, Eladio
11 Strong St.
Springfield, MA 01104
Chapter: 7
Filing Date: 04/21/05

Rivera, Magaly
147 Verge St.
Springfield, MA 01129
Chapter: 7
Filing Date: 04/19/05

Robillard,
sther Alice
735 Mimorial Dr., Lot 1
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/25/05

Roche, Diane M.
50 Southampton Road
Westfield, MA 01085
Chapter: 7
Filing Date: 04/20/05

Rodriguez, Carmen M.
Rodriguez, Angel L.
69 Lowell St.
Springfield, MA 01107
Chapter: 7
Filing Date: 04/19/05

Rodriguez, Faith A.
93 Meadow St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/27/05

Rodriguez, Iris I.
Apt. 320
Springfield, MA 01109
Chapter: 7
Filing Date: 04/19/05

Rodriguez, Sharon A.
91 Meadow St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/27/05

Rogers, William I.
PO Box 80261
Springfield, MA 01138
Chapter: 13
Filing Date: 04/22/05

Roig, Damaris
221 Bay St.
Springfield, MA 01109
Chapter: 7
Filing Date: 04/19/05

Rolley, Kristine E.
617 Beacon Circle
Springfield, MA 01119
Chapter: 7
Filing Date: 04/22/05

Rosario, Damaris
419 Montcalm St. #322M
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/19/05

Santiago, Rosa N.
2 Crescent Dr., Apt. 2
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/22/05

Savard, Donna M.
19 Ashley St.
Springfield, MA 01105
Chapter: 7
Filing Date: 04/28/05

Seltsam, Jean Elaine
36B Fox St.
Palmer, MA 01069
Chapter: 7
Filing Date: 04/29/05

Silcox, David J.
55 Bartlett Ave.
Wilbraham, MA 01095
Chapter: 7
Filing Date: 04/22/05

Skowron, Michael A.
Skowron, Evelyn B.
109 Morton St.
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/25/05

Smith, Richard R.
Smith, Jackie S.
51 Monticello Ave.
Springfield, MA 01109
Chapter: 7
Filing Date: 04/26/05

Soffen, James R
245 Arthur St.
Springfield, MA 01104
Chapter: 13
Filing Date: 04/21/05

Soule, Jean A.
1228 Main St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/20/05

Stone, Rebecca L.
21 River Ct.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/18/05

Strange, David C.
73 Rochester St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/27/05

Stuck, Edward Levi
Stuck, Joy Ellen
66 Fox St.
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/20/05

Sutter, Jeffrey
Sutter, Ceu M.
158 Bosworth St.
W. Springfield, MA 01089
Chapter: 7
Filing Date: 04/19/05

Svadeba, Joseph D.
268 Granville Road
Southwick, MA 01077
Chapter: 7
Filing Date: 04/18/05

Sweet, Adam R.
708 Federal St.
Belchertown, MA 01007
Chapter: 13
Filing Date: 04/29/05

Thomas, Kona
24 Myron St, Apt 20
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/25/05

Thompson, Michael
23 John St.
East Longmeadow, MA 01026
Chapter: 7
Filing Date: 04/28/05

Torres, Juan
2426 High St.
Springfield, MA 01105
Chapter: 7
Filing Date: 04/18/05

Truckey, Jacqueline R.
181 Glendale Road
Southampton, MA 01073
Chapter: 7
Filing Date: 04/19/05

Vargas, Damaris
81 Walnut St.
Agawam, MA 01001
Chapter: 7
Filing Date: 04/19/05

Velez, Gilberto J.
Velez, Yessica
69 Franklin St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/19/05

Venancio, Michael G.
Venancio, Keri A.
76 Kirkland Ave.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/22/05

Vigo, Quintin
Vigo, Myriam R.
53 St. Kolbe Dr.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/20/05

Walker, Karen
191 Parker St.
East Longmeadow, MA 01028
Chapter: 7
Filing Date: 04/22/05

White, Cathy A.
P.O. Box 171
Granby, MA 01033
Chapter: 7
Filing Date: 04/22/05

Wight, Thomas M.
Wight, Evelyn L.
75 Kanawha Ave.
Agawam, MA 01001
Chapter: 7
Filing Date: 04/19/05

Winter, Annette M.
470 Memorial Dr.
Apt. 311
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/26/05

Zimmek, Christopher Johnlee
91 Rivers Ave.
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/16/05

Departments

The following building permits were issued during the month of May 2005.

AMHERST

Amherst College Trustees
58 Woodside Ave.
$50,000 — Convert single family dwelling into two-family

Amherst Shopping Center Assoc.
175 University Dr. Big Y
$347,060 — Interior alterations

Jones Properties LTD Partnership
995 North Pleasant St., Bldg. 1
$80,000 — Repair fire damage

CHICOPEE

Falls Machine Screwing Co.
680 Meadow St.
$20,000 — Interior renovations

Rent A Center
185 Exchange St.
$15,000 — Interior renovations

EAST LONGMEADOW

Healthtrax
45 Crane Ave.
$50,000 — Interior remodeling

HOLYOKE

Aquadro & Cerrati Inc.
Texas Road
$5,399,900 — Renovate school

Homestead Grocery
625 Homestead Ave.
$138,000 — Addition

Pyramid Co. of Holyoke
50 Holyoke St.
$13,600 — Remodel store/Clinton Exchange

Pyramid Co. of Holyoke
50 Holyoke St.
$112,000 — Remodel store/Abercrombe & Fitch

NORTHAMPTON

City of Northampton
125 Locust St.
$120,000 — Construct storage shed

Cooley Dickinson Hospital Inc.
30 Locust St.
$434,000 — Renovate interior basement/ground floor

Kollmorgen Corporation
347 King St.
$54,675 — Relocate women’s room, renovate men’s room

Northampton Housing Authority
155 West St.
$2,171,374 — Construct two story, four-unit building

Northampton Nursing Home Inc.
737 Bridge Road
$220,000 — Install new roof

Pine Street Enterprises
221 Pine St.
$19,300 — New roof

Robert Gougeon
32 Main St.
$111,000 — Renovations to building

Seven Bravo Two LLC
152 Cross Path Road
$70,000 — Upgrade sign structures

Smith College
College Lane
$2,270,000 — Renovate McConnell Hall

Smith College
79 Elm St.
$378,000 — Renovate kitchen area

Smith College
115 Elm St.
$11,770 — Combine two units

WEST SPRINGFIELD

C’Jack Realty Assoc.
1073 Riverdale St.
$300,000 — Erect office building

Green Bear Properties
31-33 Sylvan St.
$175,000 — Renovate space

WESTFIELD

Mercer Island Realty
300 North Elm St.
$285,000 — Addition.

Departments

The following Business Certificates and Trade Names were issued or renewed during the month of June 2005.

AGAWAM

AJK Landscaping
343 North West St.
Anthony Krzykowski

Eddie’s Nitro R/C and Hobbies
53 Ramah Circle South #53
Wendy Szela

Proden Ent. of America
630 Silver St. #4
Bruce Lawson

Poggi Transport
27 Howard St.
Lee Poggi

St-art Construction
51 Pineview Circle
Arthur Lawson

Twisty’s
1508-1510 Main St.
Anthony Cirillo

Victorian Builders
19 Norman Ter. Ext.
William Philip

AMHERST

Celebrity Beauty
321 Main St.
Stephen Phillips

Human Rights Action International
4 Chadwick St.
Joseph Wronka

Simply Sweet
28 Henry St.
Deborah Carroll

Taste of India
17B Montague Road
Jaswart Single

CHICOPEE

Affordable Cleaning
54 Warwick Road
Yegveniy Saybin

Apex Contracting
27 Richliev St.
Piotr Orzol

Chicopee Scooters
63 Nanatuck St.
Brian and Michelle Heroux

Citizens Investment Services
1283 Memorial Dr.
CCB Investment Group

Helen’s Salon
153 Broadway St.
Hyosook Park

Kim Nails
1523 Memorial Dr.
Chau Al Quach

Kiss My Glass Designs
43 Eldridge St.
Melisa Kjellander, Kim Carroll

Ray Ma Towing
48 Center St.
Ti Ti Wang

Rubber Tree Mulch
45 Felix St.
Paul Stallman II

Xtreme Beauty
38 Hawthorne St.
Theresa Lemay

EAST LONGMEADOW

Body Tomes Spa
430 North Main St.
Linda Marquis

4 C’s Auto Body
353 Shaker Road
Susan and Paul Cunningham

Statewide Siding & Roofing Inc.
11 Lull St.
Stanford Anderson

HADLEY

Magnetic Media
8 Russell St.
Steven Alban

Ronkese Financial
100 Venture Way
Christopher Ronkese

Valley Vintage Cars
81 River Dr.
Michael DiCola, Peter Zajeecek

HOLYOKE

Abercrombe
50 Holyoke St.
Abercrombe & Fitch Stores Inc.

Avenue
50 Holyoke St.
United Retail

Clowntique
256 Maple St.
Christine Burma

Jim’s Auto
1635 Northampton St.
Robert Orsucci

MacKenzie & Co.
50 Holyoke St.
Barbara Spear

O’Brien’s Auto
40 Anderson Hill Road
Edward O’Brien Jr.

Ron’s Auto
150 Suffolk St.
Ronald Porrier

South St. Station
580 South St.
G & D Properties Inc.

Underground Station
50 Holyoke St.
Genesco Inc.

W. W. Moving Co.
21 Hadley Mills Road
Michael Windolowski

LONGMEADOW

A.C.I.
1104 Longmeadow St.
Peter Alberici

Connecticut Valley Weathersby Guild
362 Converse St.
Michael Batchelor

Jimmy’s Remodeling
120 Wimbleton Dr.
James Nellis

NORTHAMPTON

Beyond Builders
51A Clark Ave.
Gene Borowski Jr.

Guild Art Supply
102 Main St.
William Muller

Hair, Etc.
2 Conz St.
Rebecca Brooks, Rabin LaFluer

Petal of Metal
11 Conz St.
Zinnia Wu

Skinsations
56 Main St.
Leslie Gross

That’s The Place
3 Hampden Ave.
Gretchen Siechrist

SOUTH HADLEY

Admark Spanish Advertising
84 Alvord St.
Rene Romero, Silvia Romero

Avalon Industries
12 Fairview St.
N. Scott Nicoli

Maximum Nutrition
83 Hadley Village Road
Janell Erskine

SPRINGFIELD

Atlas Mini Mart
417 St. James Ave.
Adil Haouam

Black & White Cleaning
34-36 Beechwood Ave.
Matthew Whitney

Da Hip Hop Spot
59 New Hall St.
Rodney Smith

H & M Construction
40 Tacoma St.
Loyal Moore, Robert Hinkleydi

MarDam Signs
419 Franklin St.
Marco and Damaris Rosario

WEST SPRINGFIELD

A G Assembly Services Co.
20 Gaskill Ave.
Andrew Leete

ATC Associates
73 William Franks Dr.
ATC Group Service Inc.

American Home Improvement
1139 Westfield St.
American Painting Inc.

Ben’s & Viktor’s Tile Work
44 Riverdale St.
Veniamin Shokov

Brazile Gal
703 Union St.
Alton Jose Correia

Cool Runnings Tanning Salon
311 Elm St.
Becky Sue Price

Dynamic Dock & Door Inc.
64 Lowell St.
Bret Leveillee

Goffer Construction
16 Healy St.
Aleksandra Salagornik

Kaz’s
1769 Riverdale St.
Erica Kazalski

Kia of West Springfield
989 Memorial Ave.
Fathers & Sons Inc.

Northeast Laser Center P.C.
1132 Westfield St.
John Frangie, M.D.

Omega PC
43 Day St.
Sergey Petlyakov

Pompeii Pizza
9 Norman St.
Lauren McIntyre

R & O Construction
299 Main St.
William Racicot

R & S Package Store
529 Union St.
R & S Package Store Corp.

Russian Radio Show Dialog
1506 Westfield St.
Oksana Parchinskaya

Shamrock Associates
129 Valley View Circle
Paul Flynn Jr.

Trade Mark Construction
43 Robinson Road
Travis McIntire

Yelena Sergeychik MBA Coverall
1230 Morgan Road
Yelena Sergeychik

WESTFIELD

Eclipse Hair Salon
24 Elm St.
Stephanie Haskins

Jenamy Inc.
44 Highland View St.
Amy Shuman

N.E. Landscapes
81 Main St.
Brian Rohan

Westfield Equipment Service
54 Llewellyn Dr.
Josh Toomey

Departments

The following business incorporations were recorded in Hampden and Hampshire counties, and are the latest available. They are listed by community.

AGAWAM

Mechanical Plastics Corp., 65 Moylan Lane, Agawam 01001. John M. Murphy, same. Plastics parts manufacturer.

MFK Enterprises Inc., 6 Sycamore Terrace, Agawam 01001. Max F. Kozynoski, same. Embalming and related services to funeral homes.

AMHERST

Amherst Rotary Good Works Fund Inc., 90 Gatehouse Road, Amherst 01002. Leslie Smith, 538 Market Hill Road, Amherst 01002. (Nonprofit) To solicit charitable donations to distribute to worthwhile community causes.

Education Without Borders Inc., Pratt Dormitory, Amherst College, Amherst 01002. Paige Fern, 202 South Dormitory, Amherst College, Amherst 01002. (Nonprofit). To advance education and literacy, improve the lives of children in developing countries.

One Northampton Street Enterprises Inc., 7 Pomeroy Lane, Amherst 01002. Valerie Hood, 28 Farmington Road, Amherst 01002. Purchase and management of a business.

BELCHERTOWN

Shelton Brothers Inc., 205 Ware Road, Belchertown 01007. Daniel Wesley Shelton, 5 Pointview Road, Ware 01082. Marketing.

BRIMFIELD

RAD Insurance Holdings Inc.,73 Dunhamtown Palmer Road, Brimfield 01010. Maria N. Thomson, same. (Foreign corp; DE) Insurance agency holding company.

CHICOPEE

Chester Village Market Inc., 29 Albert St., Chicopee 01020. David H. Befford, same. To operate a convenience store.

Dmitriy’s New England Construction Inc., 108 Meadow St., Chicopee 01013. Dmitriy Salagornik, 15 New Ludlow Road, Apt. 27, Chicopee 01013. New construction and remodeling.

J.P. Precision Machine Co. Inc., 165 Front St., Chicopee 01028. Zbigniew Szwedo, 69 Crestwood St., Chicopee 01020. Machine manufacturing and design.

Sturbridge Inn Inc., 357 Burnett Road, Chicopee 01020. Kamlesh Patel, 738 Main St., South Portland, ME 04106. Dinesh Patel, 357 Burnett Road, Chicopee 01020, treasurer. To operate and manage real estate.

Swamishri Corp., 1782 Westover Road, Chicopee 01020. Kamlesh C. Patel, 11 Trotters Walk., West Springfield 01089. Convenience store.

W1KK Wireless Association Inc., One Broadcast Center, Chicopee 01013. Robert P. McCormick, 116 Swan Ave., Ludlow 01056. (Nonprofit) To maintain amateur radio facilities for emergency communications and public service, etc.

EAST LONGMEADOW

Criterium Events Inc., 64 Brynmawr Dr., East Longmeadow 01028. Peppino Maruca, 44 Harkness Ave., East Longmeadow 01028. To engage in the management and services of marketing events.

Powday Management Inc., 444A North Main St., East Longmeadow 01028. Gregory Z. Szyluk, II, 117 Oakwood Dr., Longmeadow 01106. To deal in real estate.

Quilts & Treasures Inc., 325 Elm St., East Longmeadow 01028. Mrs. Valerie V. Morton, same. Retail sales of sewing and craft materials.

FLORENCE

45 Pine Street Associates Inc., 45 Pine St., Florence 01062. Virginia H. Hoener, same. To own and manage real estate, etc.

Kids Rule Playhouse Inc., 320 Riverside Dr., Florence 01602. Miadelia M. Marcus, same. Themed parties and supplies.

Tibetan Association of Western Massachusetts Inc.,
10 Matthew Dr., Florence 01062. Tashi Dolma, same. (Nonprofit) To preserve the rich cultural heritage of Tibet, practice the guidelines from the Tibetan government in exile headed by His Holiness The Dala Lama, etc.

GRANVILLE

Moore Money Inc., 191 Reagan Road, Granville 01034. Maryadele G. Moore, same. Lease of real estate.

River Hollow Golf Inc., 191 Reagan Road, Granville 01034. Scott A. Moore, same. To operate a golf driving range and miniature golf course.


HADLEY

Steel Structures Detailing Inc., 245 Russell St., Hadley 01035. Henry Lederman, 190 West Pomeroy Lane, Amherst 01002. Steel detailing.

HOLYOKE

J.T.’s Bakery and Caf» Inc., 514 Westfield Road, Holyoke 01040. John C. Taylor, 333 Nottingham St., Springfield 01104. Retail bakery and related sales.

Little Mountain Animal Hospital Inc.,
435 Northampton St., Holyoke 01040. Mark S. Restey, same. To operate a veterinary business.


HOLYOKE

Massachusetts Oncology Services, P.C., 5 Hospital Dr., Holyoke 01040. Daniel E. Dosoretz, M.D., 13221 Ponderosa Way, Fort Myers, FL. 33907; Corporate Service Co., 84 State St., Boston, registered agent. To provide professional radiation therapy services.

Bradford Builders Inc., 9 Harlo Clark Road, Huntington 01050. Bradford J. Moreau, same. Construction of buildings, etc.


INDIAN ORCHARD

DMG Promotions Inc., 250 Verge St., Suite 6 & 7, Indian Orchard 011151. Carmine Costantino, same. Distribution of gifts and novelties.

LUDLOW

Environmental Technologies Inc., 545 West St., Suite C, Ludlow 01056. Ewa Lupa, 2 Blossom Lane, Belchertown 01007. General construction including lead abatement and mold remediation and treatment.

MONSON

Norcross Restaurant Inc., The, 125 Main St., Monson 01057. Rita C. Belanger, 11 Advance St., Bondsville 01009. Restaurant, cafe and catering.

Prospect Lawncare Inc., 55 Reimers Road, Monson 01057. Christopher N. Russell, same. Lawncare and carpentry.

NORTHAMPTON

Extremes Inc., 73 Barrett St., #3103, Northampton 01060. Gulshan K. Arora, same. Software development and consulting, retail business.

McLain Fitness Inc.,141 Damon Road, Unit E, Northampton 01060. Laura McLain, 5 Lyman St., Easthampton 01027. Fitness center.

Pinecrest Acres Realty Corp., 35 Holyoke St., Northampton 01060. John Edwards, same. To develop and sell residential property at North Main St., Petersham, MA.

The Sandinista Barista Inc., 400 South St., Northampton 01060. Timothy J. Carey, same. To construct and operate one or more restaurants and food service establishments.

PALMER

S.M.G. Camp Inc.,
140 Breckenridge St., Palmer 01069. Edward P.
Gadarowski, R.D. #1, Box 232, 106 Kenyon Hill Road, Cambridge, NY 12816. William Mullen, 140 Breckenridge St., Palmer 01069, secretary. (Nonprofit) To maintain a free camping facilities for Boy Scouts or Girl Scouts — in memory of Stephen M. Gadaroswki and his love of scouting and camping.

SOUTH HADLEY

Dry Brook Development Inc., 14 Alvord St., South Hadley 01075. L. Philip Lizotte Jr., 390 Hadley St., South Hadley 01075. Real estate development.

KES Realty Corp., 33 Fairview St., South Hadley 01075. Patrick J. Spring, same. To deal in real estate.

SPRINGFIELD

Cobalt Financial Inc., 155 Maple St., Suite 402, Springfield 01105.
William B. Foster, same. (Foreign corp; DE) To deal in real estate
transactions.

Evinshir Inc., 827 State St., Springfield 01109. Evins C. Brantley, 91 Dunmoreland St., Springfield 01109. To deal in restaurants, inns, taverns, cafes, etc.

Filco Vending Inc.,1111 Sumner Ave., Springfield 01118. Philip A.
Frogameni Jr., same. Sale and lease of vending machines.

Jerry’s Lawn Sprinklers Inc., 307 Gillette Ave., Springfield 01118.
Gerald E. Dansereau, same. To install and maintain lawn sprinklers, etc.

JP&B Concepts Inc., 1334 Liberty St., Springfield 01104. John P. Gent, 26 Ivan St., Springfield 01104. To operate restaurants.

Mass Bottle & Can Redemption Inc., 23 Morgan St., Springfield 01107. Dany Nguyen, 230 Senator St., Springfield 01129. Bottle and can redemption center.

Upper Hill Resident Council Inc., The, 215 Norfolk St., Springfield 01109. Adrienne C. Osborn, same. (Nonprofit) To enhance the quality of life in the Upper Hill community of Springfield.

WESTFIELD

A & G Transport Co., 241 E. Main St., Suite 253, Westfield 01085. Andrey Krasun, 126 Union St., A 8-15, Westfield 01085. Transportation.

All In One Shop Inc., 1144 Southampton Road, Westfield 01085. George Mathew Changathara, same. Convenience store sales.

Mass Consulting Services Inc., 6 Clinton Ave., Westfield 01085. John Turner, same. Geotechnical testing, consulting and construction monitoring.

WILBRAHAM

Neighborhood Deli Inc., 2341 Boston Road, Wilbraham 01095. Ilyas Yanbul, 59 Cedar St., Ludlow 01056. Restaurant business.

Quinn’s Fine Jewelry Inc., 2040 Boston Road, Wilbraham 01095. Brian Alexander Quinn, 12 Kelly Lane, Hampden 01036. Retail jewelry store.

Departments

The following building permits were issued during the month of May 2005.

AMHERST

Amherst Cinema Center Inc.
28 Amity St.
$5,000 — Remove partitions for structural investigation

I.A.T., LLP
51 North Pleasant St.
$2,900 — Repair roof at Judie’s Restaurant

NORTHAMPTON

Danrich Realty Trust Company
225 King St.
$6,000 — Replace non-bearing walls

Hampshire Educational
97 Hawley St.
$10,850 — Construct partitions to create viewing room

Northampton Terminal Associates
Old South Street
$4,685 — Enlarge break room

SPRINGFIELD

Chapin Corner
136-140 Plainfield St.
$22,030 — Upgrade interior

N.E. Surgical Group
101 Chestnut St.
$34,000 — Interior renovations

New Leadership Charter School
Ashland Avenue
$174,729.70 — Install modular classrooms

Verizon Wireless
215 Bicentennial Highway
125 Paridon St.
$2,500 — Replace antennas on tower

WEST SPRINGFIELD

Dr. Robert Matthews
232 Park St.
$200,000 — Renovate existing building

Departments

The following Business Certificates and Trade Names were issued or renewed during the month of May 2005.

AGAWAM

Bill Spear’s Tree Service
335 South West St.
Bill Spear

Cormier Landscaping
69 Peros Dr.
Kurt Cormier

Neofit Holistic Studio Day Spa
525 Springfield St.
Tatyana Gitsman, Natalya Poltavets

The Pool Guy
57 Riverview Ave.
Michael Malinoski

Rodier Irrigation
19 Maple St.
Jon-Paul Rodier

AMHERST

Mura Gifts
29 Memorial Dr.
Malou Hafner

Studio 112 She’s My Handyman
26 Cosby Ave.
Ethel Poindexter

CHICOPEE

Don’s Landscaping & Construction
223 Sheridan St.
Sidne Kaafi

Hess Express
1423 Memorial Dr.
Richard Lawlor

Wyman Petroleum
451 Grattan St.
Robert Johnson Jr.

EAST LONGMEADOW

N.E. Consignment Resale
32 Shaker Road
Cindy Sulewski

Theaterxtreme of Springfield
170 Denslow Road
Jason Carrington

HOLYOKE

Holyoke Mini Mart
657 High St.
Kevin Cruz

N.E. Color Business Cards
212 Alan St.
Bridget Walczek

Springfield Lunfat Inc.
455 South St.
Nam Chung

NORTHAMPTON

Center for Healthy Bones
766 North King St.
Mary Pay Roy, M.D.

Drunk Stuntmen
49 Market St.
Steven Sanderson

On The Level
33 Garfield St.
Chris Fournier

Staples Bros. Plumbing
68 Bradford St.
George Staples Jr.

Vegancia
238 State St.
Derek Goodwin

SPRINGFIELD

Custom Tile & Design
26 Phillips Ave.
Garry Gallagher

Ennis Bell & Assoc.
166 Tamarack St.
Corwell Lewis

Grass Roots Landscaping
101 Pinecrest Dr.
Thomas Gentile

J & L Embroidery
1655 Boston Road
Aafum Altusnaga

La Casa del Reggaenton
72 Locust St.
Wanda Cedrez

Mod Enterprises
121 Glenmore St.
Reagan Ali

North End Bottle & Can Return
92 Morgan St.
Dany Nguyen

Pristine Roofing, Siding & Remdlng.
151 Eddywood St.
Jody Curtis

Roy’s Equipment Co.
1130 Bay St.
George Roy

Roy’s Towing Recovery
876 Bay St.
George Roy

Sales Now!
37 Gary Road
Patrick Hassett

Sroka Home Improvement
36 Switzer Ave.
James Sroka, Sr., James Sroka, Jr.

Wipeout-Painting & Drywall
37 Terrence St.
Philip Jones

WEST SPRINGFIELD

Balise Lexus
1385 Riverdale St.
BLS Inc.

The Book Market #223
935 Riverdale St.
Brian Nelson

Century Buffet
247 Memorial Ave.
Xue Ling Ye

Griffin Tire & Battery Service
12 South Boulevard
Geraldine Cross

Karen Charisma Roberts Sizzling Salsa
17 Highland Ave.
Karen Roberts

National Amusements Inc. Showcase
864 Riverdale St.
National Amusements Inc.

Straight Stitches
71 Wolcott Ave.
Cheryl Rosati

West Side Courier
697 Elm St.
Belinda Pavlak

WESTFIELD

Bethel & Sons Logistics
241 East Main St.
Omar Bethel

Disaster Relief Entertainment
159 Bates Road
Dimetrios Kanavaros

John’s Appliances
264 Elm St.
John Thomas

M.J. Griff
88 City View Road
Maria Boccasile

Steve’s Land Clean-Up Service
69 Court St.
Steve Pemberton

Departments

The following business incorporations were recorded in Hampden and Hampshire counties, and are the latest available. They are listed by community.

AMHERST

New Paradise Inc., 87 Main St., Amherst 01002. Tarlochan Singh, 279 Amherst Road, 37B, Sunderland 01373. To operate a restaurant.

BELCHERTOWN

Fabbo Enterprises Inc., 11 Martin Circle, Belchertown 01007. Frederick P. Fabbo, same. Retail/wholesale garden center and landscaping.

CHICOPEE

KOA Inc., 574 Chicopee St., Chicopee 01013. Richard S. Buffum, 48 Holy Family Road, No. 220, Holyoke 01040. Food service.

LBI Trucking Inc., 1081 Montgomery St., Chicopee 01013. Peter Burkovsky, same. Trucking.

Susan A. Birkner, CPA, P.C., 21 Old Chicopee St., Chicopee 01013. Susan A. Birkner, 1181 Amostown Road, West Springfield 01089. Professional accounting services.

EASTHAMPTON

Optical Communication Interconnect Inc., 193 Northampton St., Easthampton 01027. Ray Desanti, 29 Valley Forge Circle, West Boylston 01583. To manufacture and deal in fiber optic components and systems, etc.

HOLYOKE

Auction N Sold Inc., 395 Maple St., Holyoke 01040. Jonathan G. Giannone, 734 Franklin Ave., Garden City, NY 11530; Jonathan Giannone, 395 Maple St., Holyoke 01040, registered agent. Auction sales via E-bay

Cold River Realty Corp., 330 Whitney Ave., Suite 400, Holyoke 01040. Yves Demers, 9455 108th Ave., Vero Beach, FL 32967. Edward Mrozinski, 138 Slate Road, Chicopee 01020, treasurer. To deal in real estate.

New England Radiation Therapy Management Services Inc., 5 Hospital Dr., Hoyloke 01040. Dr. Michael Karin, same. To provide management services in connection with the provision of radiation therapy services.

LUDLOW

Castle Homes Inc., 202 Woodland Circle, Ludlow 01056. Alan J. Coulombe, same. To remodel and build homes.

NORTHAMPTON

BGHP Inc., 150 Main St., Northampton 01060. Philip Hueber, same. Retail sales.

Pioneer Heating and Cooling Inc., 23 Hooker Ave., P.O. Box 531, Northampton 01061. Timothy F. Gochinski, same. To install and repair heating, ventilation, air conditioning, and refrigeration, etc.

Sabin Starlock Security Inc., 16 Crafts Ave., Northampton 01060. Scott Phaneuf, same. To install and repair locks, security devices, safes, etc.

The Taxi Inc., 1 Roundhouse Plaza, Suite 5, Northampton 01060. Chester L. Krusiewski, same. Taxi service.

PALMER

Andcole Inc., 1037 Thorndike St., Palmer 01069. William P. Michaud, 10 Pheasant Lane, Charlton 01507. To own and operate a restaurant.

SPRINGFIELD

1060 Wilbraham Road Corp., 1060 Wilbraham Road, Springfield 01109. Thomas Dineen, 2 Buckley Road, Wilbraham 01095. To operate a pub/tavern/cafe.

51-59 Taylor Street Inc., 57 Taylor St., Springfield 01103. James
Santinelli, 582 Pinewood Dr., Longmeadow 01106. To deal in real estate.

ACARI Inc., 1795 Main St., Springfield 01103. Kevin Coughlin, same. To manage ACAEI Cranial & Facial imaging LLC.

H.P.G. Enterprises, Ltd., 1 Monarch, Springfield 01144. Ed Borowsky, same. (Foreign corp; DE) To conduct theme and promotional sales in the retail industry.

M G Mortgage Inc., 135 State St., Springfield 01103. Michael S. Amaral, same. Mortgage origination.

Mama’s Retirement Inc., 234 Chestnut St., Springfield 01103. Lynn Marie Merkel, 1115 Page Blvd., Springfield 01104. To own and operate one or more bars, traverns, cabarets, restaurants, etc

Scorpion Enterprises Inc., 91 Fresno St., Springfield 01104. Gregory S. Moran, same. Delivery of packages service.

WEST SPRINGFIELD

Kuras Gardens Inc., 961 Morgan Road, West Springfield 01089. Richard M. Kuras, Jr., same. Producer and manufacturer of agricultural products.

WESTFIELD

Country Club Grille Inc., 129 Glenwood Dr., Westfield 01085. Thomas J. Dirico, same. Restaurant.

Hope For Limpopo Inc., 351 West Road, Westfield 01085. Vaughn Churchill, 116 Pleasant St., Easthampton 01027. (Nonprofit) To support educational opportunities, training, services, etc., for the Limpopo Province of South Africa, etc.

North East Sand and Stone Inc., 162 Union St., Westfield 01085. John W. Johnson, same. To deal in sand, stone, and gravel.

SFCC Inc., 866 Shaker Road, Westfield 01085. Daniel P. Kotowitz, 66 Zephyr Dr., Westfield 01085. To own and operate a golf course, golf shop, etc.

WILBRAHAM

Cantalini Holdings Inc., 3 Belli Dr., Wilbraham 01095. Christopher
Cantalini, same. To deal in real estate.

WHG Inc., 3 Seneca St., Wilbraham 01095. William H. Goodnow Jr., same. To own and operate a tavern or salon.

Departments

The following building permits were issued during the month of May 2005.

AMHERST

Amherst College Trustees
395 South Pleasant St.
$13,000 — Re-roof

Slobody Development Corp.
479 West St
$8,300 — Renovate hair salon space for re-opening

AGAWAM

Six Flags New England
1623 Main St.
$25,000 — Pour concrete for game unit

EAST LONGMEADOW

Mark Czupryra
135 Denslow St.
$123,500 — Self-storage facility

HOLYOKE

Holyoke Mall LP
50 Holyoke St.
$172,000 — Remodel existing store

NORTHAMPTON

Cooley Dickinson Hospital Inc.
30 Locust St.
$57,108 — New offices and storage areas

Hampshire County
222 River Road
$6,238 — Renovations

Seven Bravo Two LLC
152 Cross Path Road
$432,000 — Construct two hangers

SPRINGFIELD

C & W Real Estate Co.
101 State St.
$13,000 — Renovate offices

Mass Mutual
1500 Main St..
$124,674 — Office renovations

WEST SPRINGFIELD

CSK Intermodel
151 Day St.
$25,000 — Erect modular structure

Departments

The following business incorporations were recorded in Hampden and Hampshire counties, and are the latest available. They are listed by community.

AGAWAM

Trimboard Inc., 25 Century St., Agawam 01001. David W. Townsend, 227 Farmington Road, Longmeadow 01106. Manufacturing.

AMHERST

Art and Music Games Inc., 70 Columbia Dr., Amherst 01002. Roman Yakub, same. Publisher of art and music software.

Umoja Too Performing Arts Company Inc., 560B Riverglade Dr., Amherst 01002. Tashina Bowman, same. (Nonprofit) To expose children to the performing arts, West African Dance and Drum, Japanese Song, South African Dance and Song, etc.

CHESTERFIELD

Golden Sunset Farm Inc., 103 Bryant St., Chesterfield 01012. Gary W. Wickland, 191 South St., Chesterfield 01012. Dairy farm operation.

CHICOPEE

Economy Transmission Repair Inc., 959 Meadow St., Chicopee 01013. A. Timothy Tetrault, same. Automotive repair services.

Ginka Construction Company Inc., 71 Lambert Ter., Chicopee 01020. Jeanne E. Fleming-Armata, same. General construction.

Iglesia Cristiana Casa De Bios Inc., 454 Grattan St., Chicopee 01020. Miguel A. Jusino, 28 Simard Dr., Chicopee 01013. (Nonprofit) To function as a church, etc.

Min Royal Inc., 1503 Memorial Dr., Chicopee 01020. Shan Min Li, 63 Voss Ave., Chicopee, president, treasurer and secretary. Restaurant (Chinese buffet).

EASTHAMPTON

DiGrigoli Easthampton Inc., 66 Northampton St., Easthampton 01027. Paul DiGrigoli, 6 Westernview Road, Holyoke 01027. Beauty salon and spa services.

EAST LONGMEADOW

G & A Import Auto Repair Inc., 41 Fisher Ave., East Longmeadow 01028. Giovanni Gioiella, 40 Highland Ave., E. Longmeadow 01028. To repair imported automobiles.

GRANBY

Granby Educators’ Association Inc., 393 East State St., Granby 01033. Nancy Karmelek, 17 Sherwood Dr., Belchertown 01007. (Nonprofit) To improve the quality of education for all, advance the socioeconomic well-being of educators, etc.

HAMPDEN

Pamerica Inc., 487 Glendale Road, Hampden 01036. Erica Dwyer, same. The practice of law.

HOLLAND

Holland Elementary Parent Teacher Organization Inc., 28 Sturbridge Rd., Holland 01521. Scarlett Ferrar, same. (Nonprofit) To raise funds to help meet the financial and educational needs of our small school.

HOLYOKE

Healing Waters Family Church Inc., 98 Suffolk St., Holyoke 01010. Mark Thomas, 100 Beacon Ave., Holyoke 01040. (Nonprofit) To operate as a church for the propagation of the Christian faith, etc.

Soxology Inc., 10 Hospital Dr., Suite 306, Holyoke 01040. John J.
Swierzewski, D.P.M., same. To deal in items relative to baseball, history of baseball, online and in print, video and other media.

Worlds Famous Hot Dogs Inc., 1597 Northampton St., Holyoke 01040. Kevin J. Chateauneuf, same. To carry on a restaurant business.

LONGMEADOW

East Longmeadow Grille Inc., 153 Elm St., Longmeadow 01028. Laura L. Lacrosse, same. Diner/restaurant.

LUDLOW

Keloo Inc., 245 East St., Apt. A, Ludlow 01056. Sezgin Turan, same. Food service/restaurant.

NORTH HATFIELD

Dermal Direction Inc., 166 Depot Road, North Hatfield 01066. Marian Ruth Curran, same. Wound care consulting and education.

NORTHAMPTON

J&S Trading Inc., 776 North King St., Northampton 01060. Tariq Javaid, 380D Hatfield St., Northampton 01060. Gasoline and all convenience store items.

PALMER

A Clear Vue Auto Glass Inc., 1219 Thorndike St., Palmer 01069. Kevin C. Samble, 66 Hillside Manor Ave., Vernon, CT 06066. Charles T. Samble, 2 Blacksmith Road, Wilbraham 01095, treasurer. To deal in automobile glass.

SPRINGFIELD

Atlantic Cascade Corp., 1272 Morgan Road, Springfield 01089. Claudia H. Mick, 234 Timpany Blvd., Gardner 01440. Business consulting services.

Blue Planet Enterprises Inc., 904 State St., Springfield 01109. Minerva Willis, 18 Stanhope Rd., Springfield 01109. To deal in clothes, telephones/cell phones, lottery sales and retail management.

Torres Insurance Agency Inc., 2652 Main St., Springfield 01107. Daniel Torres, 20 Lafayette St., Springfield 01109. An insurance brokerage business.

THREE RIVERS

New Future Development Corporation II, 2 Springfield St., Three Rivers 01080. John W. Morrison, 166 Peterson Road, Palmer 01069. General contracting, build homes, sell real estate.

WEST SPRINGFIELD

bdfhklt Inc., 233 Western Ave., West Springfield 01089. Eric J. Wapner, same. Commercial printing.

Center for the Traditional Family Inc., 183 Ashley St., W. Springfield 01089. Dean C. Vogel, Sr., same. (Nonprofit) To provide information regarding the value of the traditional family and marriage for raising children, etc.

MacKenzies Furniture Inc., 1680 Riverdale St., West Springfield 01089. Barbara Spear, 285 Christopher Ter., West Springfield 01089. Retail.

WILBRAHAM

Worldwide Freight Service, Inc., 4 Highridge Road, Wilbraham 01095. Richard Francis Faille, same. Transportation brokerage of freight.

Opinion
"We have to save the place or change it." That was the message UMass-Amherst Chancellor John Lombar-di left with state legislators at a hearing last month held by the recently created Committee on Higher Education. Lombardi told the panel, which includes state Sen. Rosenberg, D-Amherst, that the campus is at a critical crossroads and, "under enormous stress."

He talked about neglected buildings that were falling apart, laboratories that needed new equipment, faculty that needed to be added, and fees that have been consistently increased — about 40% over the past four years alone.

The basic message he was sending? That unless something is done — unless a major commitment is made to the university — the campus will have a very hard time merely maintaining its current levels of quality, let alone becoming the major research center that everyone hopes it can some day become.

We hope the message resonates not only with the higher education committee, but with the full Legislature.

Before we elaborate, we must say that there are plenty of budget priorities in this state and, as Michael Widmar, president of the Mass. Taxpayers Foundation, points out in the opinion piece below, the state is far from being out of the woods when it comes to sound fiscal health.

Indeed, the list of new and existing programs that need a boost in the next few budgets is long and getting longer. It includes new health care initiatives, school building programs, infrastructure projects, capital spending, and a widely supported proposal to fund early childhood education for all children in the Commonwealth.

UMass, and especially its Amherst campus, have a place on this list — although the House Ways and Means version of the fiscal ’06 budget, released late last month, does not appear to make the university a priority. That budget plan includes only a $5 million increase for the entire five-campus system, which has an overall budget of $392 million (down from $529 million in 2000). You can do the math, but we’ll do it for you. That’s a mere 1.2%.

The state university needs, and deserves ,much more.

We’ve said many times — and as recently as last month, when we came out in support of a recommendation from a task force on higher education to boost spending on state and community colleges and UMass by one-third over the next several years — that the Legislature must look upon spending in this area as an investment, not an expense.

Why? There are several reasons, starting with the fact that state schools wind up educating many of those who will eventually live and work in the Commonwealth. But also because these schools, especially UMass and its Amherst campus, are more than seats of higher learning — they are drivers of economic development.

If the Pioneer Valley wants to some day move out from under the enormous shadow of Boston and the Route 128 corridor and be a center of job creation, the Amherst campus will be the driving force that makes that happen.

But it can’t handle that assignment when it is fighting to keep its head above ground.

During his testimony before the higher education committee, Lombardi referenced the Old Chapel, the university’s oldest and most photographed building. It’s been closed to the public for six years because it is such deteriorated condition it has been deemed unsafe.

This sad state of affairs is tragic and clearly symbolic of a university in neglect, but the chapel is not the reason why the Legislature needs to ante up and give the Amherst campus a meaningful budget increase.

A boost is needed because if current patterns continue, the university will not only fail to move forward, it will slide back — in terms of reputation, research, and the number of quality programs. And if that happens, the state will pay a price.

It’s like Lombardi said; ’the university is at a critical crossroads.’

Sections Supplements
Recent Tourism Initiatives Beckon
Amherst

Amherst

In the summer months, the streets of Amherst are bustling. And in the fall, spring, and winter, the foot traffic isn’t too shabby, either.

In recent years, this college town has stepped-up its tourism efforts in order to attract a broader range of people from all over the world. Those initiatives have been capitalizing on the town’s strong hospitality infrastructure, which includes several restaurants, unique businesses, and historical and cultural attractions, not to mention the constant draw of the Five Colleges, three of which are located in Amherst ‚ UMass, Amherst College, and Hampshire College ‚ for prospective students, current students, and their families.

And according to some of the people who keep their fingers on the pulse of Amherst’s tourism industry, the town’s new lease on leisure is working.

John Coull, president of the Amherst Area Chamber of Commerce, said many smaller communities struggle with how, when, and to what extent to market their tourist attractions in order to create the best outcomes and address the appropriate audiences.

Larger or more well known communities can use one major attraction ‚ Cooperstown, N.Y., and the Baseball Hall of Fame are an apt example ‚ as the base for more expansive tourism initiatives. And Amherst’s reputation as a college town could be viewed as a similar advantage over regions without such a draw.

But as the chamber moved to increase its focus on tourism within Amherst, the search for one main selling point soon ended. Rather, the idea of selling a collection of attractions that would act in collaboration with one another came up again and again ‚ between local businesses, other towns, museums, and of course, the local colleges and universities.

"Amherst has a number of small but important attractions," said Coull. "Right now, we are learning how to best group them to create a certain magnetism and attract more visitors. Collaboration is the key to it all."

Strength in Numbers

Coull explained that Amherst’s issues regarding tourism are somewhat unique. For many years, the town has had little trouble attracting visitors; the college community alone beckons thousands of people each year to tour the three institutions, visit current students, or attend commencement ceremonies.

The problem was, he said, that after people arrived in Western Mass., Amherst didn’t do enough to show them everything it, and the entirety of the region, had to offer.

"Parents were coming here for visits and had no idea what else was here to see," he said. "As a town, we really don’t have to find people and say ’hey, why don’t you come here?’ What we do have to do is say ’hey, while you’re here, why don’t you take a look around? Here’s what there is to see.’"

Over the past three years, Coull said the Amherst chamber has worked toward cultivating stronger relationships with area businesses and organizations, as well as Five Colleges Inc., in order to best market Amherst as a destination for many different types of individuals, from students to professionals to retirees. Those relationships, he said, are beginning to yield coveted results: catering to an already strong faction of college-related visitors, but also reminding travelers and day-trippers alike that ’college town’ often equates to ’cultural mecca.’

Several groups have contributed to the development of collaborations in tourism efforts, Coull added, among them PDA (Promoting Amherst Downtown), an affiliate of the chamber comprised of several downtown business owners, that has created a Web site and brochure, while also developing a sample walking tour of downtown Amherst. UMass has also stepped forward; it invited the chamber to become a partner in its ’First Week’ activities, developed to acclimate new students to the area.

Further, the town’s fledgling series of juried art shows has played a key role. ArtShow Amherst, entering its second year this month, has been expanded to include five dates in Amherst and six in Pittsfield, allowing for cross-promotion within the two towns.

There is also Museums 10. This is a recently formed partnership consisting of seven college museums, all located on Five College campuses in Amherst and at nearby Smith College in Northampton and Mount Holyoke College in South Hadley, as well as two independent Amherst museums ‚ the Eric Carle Museum of Picture Book Art and the National Yiddish Book Center ‚ and Historic Deerfield. The group has completed a suite of materials promoting the museums as one cohesive group of attractions.

Carol Angus, director of information and publications for Five Colleges Inc., said Museums 10 was created out of a mutual understanding among the directors and staff of the various museums, as well as Five Colleges at large, that marketing the museums as a whole rather than separately would effectively increase their visibility.

"We’re learning a lot of lessons about the value of collaboration," she said, noting that one such effort has been ongoing with the Amherst chamber. "These college museums have really come of age over the past 10 to 20 years, and while they continue to serve the overall missions of their respective institutions, they are also very valuable collections, and worthy of public view. And the Eric Carle Museum and the Yiddish Book Center are attracting international visitors ‚ joining with them shows us how much potential we have."

Angus said often, the very nature of a museum located on a college campus discourages public visitation, and joining forces with independent museums ‚ has helped to define Amherst as a prime destination for cultural tourism.

"We realized that this collaboration was an opportunity to do something for our museums, but also to bring tourists into the area," she said, noting that similar partnerships between area museums and organizations have had success in the neighboring Berkshires. "It becomes a benefit for us as well as the community to market the fact that we have something here for everyone ‚ art, history, books Ö we are able to appeal to a wide range of audiences."

Efforts to marketing Amherst’s attractions as one package have also included some of the most successful projects the chamber has taken on recently, Coull said.

Just last year, the chamber produced its first professionally designed and printed brochure, listing the many sights to see within the Amherst area. The brochure details all of the area’s historic sites, art museums and galleries, family attractions, entertainment options, educational resources, shopping destinations, parks, nature trails, restaurants, accommodations, and maps, but bundles them all as smaller parts of one destination, not unlike more notable towns and cities that lean heavily on tourism dollars, like Orlando, Fla., and Hershey, Penn.

"The numbers of those brochures significantly diminished very quickly around town," said Coull. "People were happy to see them."

Crowding the Streets

In coming years, Coull and Angus agreed, plans to continue forging relationships with businesses and organizations across Western Mass., and to continue to promote Amherst as a diverse destination for cultural and historical tourism, as well as an eclectic vacation destination for international travelers, will intensify.

"I see Amherst as a mini-city that offers a great combination," said Angus. "We have wonderful places to eat and to stay, we offer an amazing cultural and aesthetic experience, and we have the safety and variety that attracts people to visit and to stay a while. It’s something for everyone."

Jaclyn Stevenson can be reached at[email protected]

Departments

The following building permits were issued during the month of April 2005.

AMHERST

Florence Savings Bank
383 College St.
$26,501 — Fit-out existing space for business use

Wardens/Vestry of Grace Church
14 Boltwood Ave.
$10,800 — Install roof

AGAWAM

Six Flags New England
1623 Main St.
$40,000 — Erect pumphouse

CHICOPEE

Larry Katz
307 Grattan St.
$8,500 — Add lean-to roof

HOLYOKE

Holyoke Mall LP
50 Holyoke St.
$590,000 — Remodel store

NORTHAMPTON

City of Northampton
20 West St.
$189,000 — Cut out and repoint mortar joints

Firehouse Realty Corp.
340 Riverside Dr.
$95,000 — Construct two-story addition

Kollmorgen Corporation
347 King St.
$27,500 — Install emergency generator on roof

Pine Street Enterprises
221 Pine St.
$65,000 — Construct antennas and cables, 12 x 20 shelter

WEST SPRINGFIELD

Big Y
503 Memorial Ave.
$42,000 — Remodel

Departments

The following Business Certificates and Trade Names were issued or renewed during the month of April 2005.

AGAWAM

Affordable Makovers
491 South West St.
Gary Hatzipetro

Celebration Entertainment
10 Southwick St.
Celebrations Entertainment LLC

Main St. Deli
791 Main St.
Joanne Looke

Olivera Landscaping
1 South End Bridge Circle
Antonio Olivera

S & R Builders
81 Granger Dr.
Steven Pinette

AMHERST

Equip for less
417 Belchertown Road
Anthony Witman

Mystery Train Records
12 North Pleasant St.
John Burkett, Cynthia Meadows

CHICOPEE

C & C Ventures
33 Haynes Circle
Craig Lampani

Ground Zero Recordings
730 Chicopee St.
Joel Vasquez

McCarthy & Sons
53 Cross St.
Robert Nichols

EAST LONGMEADOW

Chestnut Hill Farm
12 Chestnut St.
Victoria Clark

Quilts & Treasures Inc.
56 Shaker Road
Valerie Morton

Unique Choices
20-22 Granby St.
Gregory Gour

HOLYOKE

Accent Woodworking
161 Main St.
Gary Hutchins

Hunter Logging & Tree Service
980 Main St.
Steven Hunter

Reliable Computer
867 Main St.
Daniel Deschaine

WaWah Kitchen
213 South St.
Hup Leng Lou

NORTHAMPTON

Anything Goes
454 Ryan Road
Michael Bascemi Jr.

Craig the Psychic.com
81 Conz St.
Phillip Browning

KNB Computers
58 Glendale Road
Brian Baxa

3G Images
4 West St.
Steven Harris

Wood & Dye Works
70 Masonic St.
Diane Welter

SPRINGFIELD

Angel Grocery
346 Orange St.
Mohammad Amran

Da-V Music
39 Montrose St.
Andre Davey

G.R. & R.R. Rentals
104 Clifton St.
Giraliz Rivera, Ricardo Rosa

Hong Kong Combo
852 Main St.
Cheng Kwak

King Limo Transportation
8 Gilman St.
Vadim Adamyan

Lucy’s Gifts & More
95 St. James Ave.
Luz Melendez

N.E. Floor & Janitorial Inc.
75B LaBelle Dr.
David Douglas

Outdoor Party Rentals
41 Margaret St.
Brent Bertelli

Reiki for Animals
15 Michigan St.
Karen Kulakowski

Roy’s Shearing & Recycling
1130 Bay St.
George H. Roy

Roy’s Towing Recycling Services
246 Tapley St.
George H. Roy

Scott’s Pup Tent
1330 Carew St.
Scott Taylor

Steel Pan Networks
22 Trillium St.
Ian Brathwaite

WEST SPRINGFIELD

All Star Towing
414 Park St.
Sarat Ford Sales Inc.

Balise Toyota
1399 Riverdale St.
BTLS Inc.

Fathers & Sons Inc.
434 Memorial Ave.
Damon Cartelli

It’s a Good Life Massage
1201 Westfield St.
Joan Luchini

Machine Control Engineering
23 Lina Lane
William Huggins

O’Connell’s Convenience Plus #38
2044 Riverdale St.
Michael Sobon

Verizon Wireless
1123 Riverdale St.
Cellco Partnership

WESTFIELD

Al’s Custom Flooring
112 Pontoosic Road
Joseph Alouise

Bill’s Repair Service
530 Pochassic St.
William Sorel

Genesis Unizex Salon
37 Elm St.
Christian Nieves, Rosa Gomes

L & M Construction
241 East Main St.
Laurent Gignac

Maxxtone
76 Broad St.
Johnathan Adams

Vivid Hair Salon
88 Main St.
Barbara Beiz

Opinion
When the topic of discussion is economic development, most people think about jobs.

Specifically, they think about bringing jobs to a region from elsewhere. They think about large manufacturing plants that employ hundreds, if not thousands. They think about new and emerging fields, like bioscience, and the jobs they could create.

All of the above certainly fit the definition of economic development, but there is another component that is often overlooked, but shouldn’t be — workforce development.

Why? Because before you can attract new manufacturers (or keep existing ones) or develop clusters of businesses in new sectors like biotechnology, there must be a workforce in place that can handle those demands.

And at the moment, there are serious questions about whether the Pioneer Valley, and the state as a whole, has the kind of workforce that will be needed to carry out that broad assignment. Many, in fact, see a number of warning signs on the horizon concerning the Baystate’s labor force.

The Workforce Solutions Group, comprised of a number of state business, labor, and higher education agencies, has identified what it calls a "perfect storm" of economic conditions that may imperil the state’s capacity to compete — and prosper. The three crises facing the state, according to the group, are:

– A profound mismatch in labor supply and demand. Two in five employers say there are too few qualified applicants to fill openings, and that training resources are insufficient to prepare workers to meet employer needs;

– A recognized short supply of new, well-paying jobs. The state has a net loss of more than 200,000 jobs since 2001, and only 6,200 jobs have been added since December 2003; and

– The alarming fact that many available workers cannot obtain training and education opportunities. Almost one-third of the state’s workers, 1.1 million, lack the basic skills needed for employability in the new economy. Fully 746,000 workers lack a high school diploma and another 152,000 lack the strong English language skills needed to make them employable.

To address those concerns, the Workforce Solutions Act of 2005 has been filed. It contains a number of budget

and legislative proposals designed to ex-pand lifelong learning opportunities for Massachusetts workers, students, the unemployed, and underemployed. It’s not being referred to as an economic development measure, but it should be.

The bill, as filed, would help fill critical vacancies across the Common-wealth, provide flexible training funds so that businesses can respond better to market dynamics, target health care and other growth industries — where a skilled, ready workforce will allow job growth and curb job loss — and extend the life of the highly successful Workforce Training Fund (due to sunset this year), which has helped train more than 136,000 workers in 1,714 companies since 1998.

As area manufacturers told BusinessWest (see story, page 35) Workforce Training grants have helped offset the huge cost of the training needed to enable companies to remain competitive. And they stressed that the need for such training is ongoing, especially as global competition escalates.

Another highlight of the proposed legislation is a new program that would enable more than 4,000 low-income, under-educated working adults to attend community or state colleges and obtain an associate’s degree or industry recognized credential. Still another proposal would more than triple the current appropriation earmarked to build collaborative training, education, and skills development programs among employers in a given region or industry sector.

None of these initiatives would warrant banner headlines, nor would they would likely come up in discussions about regional economic development efforts. But they are very important components of a broader strategy to help Massachusetts remain competitive on the global stage.

And we hope they become reality.

Features
Chamber, Western New England College Program Focuses on the Community
Michele Campbell-Langford

Michele Campbell-Langford says the Leadership Institute has helped her identify strengths, weaknesses — and areas in need of “tweaking.”

Keith McKittrick remembers one of the exercises in teamwork. His group, like the others in this particular session of the 2005 Leadership Institute, was hiking the Appalachian Trail (figuratively) when its most experienced hiker was attacked by a bear and seriously injured.

"We were presented with a number of options," said McKittrick, associate dean for Development and Law Alumni Relations at Western New England College (WNEC), "and essentially told to devise the best game plan.

"As it worked out, we all made better decisions in groups than we did individually," he continued, noting that he originally wanted to send some people ahead to get help, while the team decided it was best to carry the wounded member out together. "What we learned is that is it’s important to get input from people and make decisions together."

This was one of the many lessons imparted during the seven sessions of the Institute, a program created by the Affiliated Chambers of Commerce and conducted in partnership with WNEC. The Institute’s course of study was designed to groom the region’s next generation of business leaders andcommunity activists. The Class of 2005 graduated on April 5 and thus joineda list of about 900 area business and civic leaders who have taken part in the program since it was initiated in 1976.

Back then, the program’s primary focus was stressing the importance of community service, said Anthony Chelte, a professor of Management at WNEC, and Leadership Institute session facilitator.

And while that remains a key consideration, the program has expanded its mission to provide participants with lessons in leadership that will benefit their company or non-profit group.

"We want people to leave the program with skills and insight that they can bring back to their organization," he said. "At the same time, we’re emphasizing the value of giving back to the community in which they live and work."

By doing so, the Institute is helping a wide range of area businesses and non-profit agencies cultivate leaders who will follow those currently managing those organizations, said Russell Denver, president of the Affiliated Chambers of Commerce of Greater Springfield (ACCGS), who graduated from the Institute in 1989, when he was working as a staffer for what was then the Springfield chamber. He told BusinessWest that, 16 years later, he still recalls the tone and the direction of the program.

"I remember that they made it abundantly clear that it is important for people in business to become involved in the community," he said. "That’s something that’s stayed with me."

Many different kinds of lessons have stayed with program participants over the years — a list that includes several judges, school principals, and elected officials including U.S. Congressman Richard Neal. BusinessWest looks this month at how the Institute has met its mission, and why that work is important to the Pioneer Valley.

Follow the Leader

Michele Campbell-Langford also remembers the hiking-the-Appalachian-Trail exercise. Like McKittrick, she said it gave her a new perspective on the art of decision-making and the dynamics of working within a team.

"The Institute helped me realize what kind of leader I am," said Campbell-Langford, an assistant principal at the Rebecca Johnson School in Springfield’s Mason Square area. "I realized that I’m fairly compassionate, but firm when I need to be firm. I learned that, in a group dynamic, it’s not always good to have people that are the same; when you have different leadership styles, you bring different interpretations to whatever situation you’re looking at."

Campbell-Langford told BusinessWest that the Institute helped her identify her strengths and weaknesses and the need to exploit the former and work on the latter. "I found out what I needed to tweak," she said.

Such learning experiences are what the creators of the Institute had in mind, said Chelte, noting that the program has historically had three main goals: leadership development, cultivating volunteers to serve on boards for area non-profit organizations, and enhancing the visibility of both the Chamber and the college. Each of those has been met, he said, adding that the Institute has helped forge a strong partnership between the college and the business community, while imparting lessons in effective leadership on two generations of Springfield area business people.

WNEC became involved in 1981, after Stanley Kowalski, dean of the School of Business, participated in the program and saw its many benefits for students and the community as well.

About 30 individuals attend the Institute each year, said Chelte, noting that participants are nominated by representatives of their companies or non-profits. Students range in age from their early 20s to their late 50s, but most would be considered younger professionals. Many area companies have sent a number of individuals through the program. That list includes MassMutual, Baystate Health System, Western Mass Electric Co., and several banks, colleges, law firms, and accounting firms. Non-profit groups represented this year include the New North Citizens Council, which had three participants, SAGE, and the Springfield School System.

The broad goal of the Institute is to leave people with practical lessons they can apply to their everyday work and life situations, said Nancy Creed, member of the Class of 2000, who told BusinessWest that there have been many opportunities to apply what she absorbed.

"I use a lot of what I learned," she said, adding that she participated while serving as communications director for the ACCGS "It taught me a lot about team building and my personal learning style and how that interacts with other people and the way they communicate and work together.

"As for my learning style, I learned that I need to do it; if I’m putting a bike together, I won’t read the instructions — I’ll just put it together and when I’m done I’ll see if it came out right," she continued. "But if I know that someone I’m on a team with has a different style, where they need to read those directions, I’m very cognizant of that and won’t impose my style on them; I’d say, ’you read the instructions and I’ll put it together.’"

Creed served on the planning committee for the next session of the Institute after her graduation, and in that role she helped usher in a slight change in overall focus.

"When I went though the program, it was more focused on volunteerism, and there was a whole section on being on boards and what boards are looking for in members," she said, adding that the Institute has moved away from that strategy because most participants are already involved in the community. "So the Institute has really gone on to the next level, which is preparing the next business leaders of Greater Springfield."

School of Thought

Tony Chelte will be leaving WNEC after the current semester ends.

He’s taking on a new challenge, as dean of the College of Business Administration at Midwestern State University in Wichita Falls, Texas. He says he’ll miss many things about the Pioneer Valley, including the Leadership Institute, which he considers one of his career high points.

"I’ve taken a lot from the program," he said, "and I think it has made the local community stronger. Overall, it’s been an incredibly rewarding experience."

If asked, the Institute’s 900 graduates would say the same thing.

George O’Brien can be reached at[email protected]

Departments

Adams, Debra A.
51 Park Dr.
Westfield, MA 01085
Chapter: 7
Filing Date: 03/03/05

Aldrich, Jamie W.
82 Olea St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 03/09/05

Anderson, Kimberly Marie
58 Colony Road, Apt. 2B
West Springfield, MA 01089
Chapter: 7
Filing Date: 03/14/05

Bailey, Michael J.
80 Hudson Ave.
Chicopee, MA 01020
Chapter: 7
Filing Date: 03/08/05

Barthelette, David J.
48 Old Family Road, Apt. 5
Holyoke, MA 01040
Chapter: 7
Filing Date: 03/04/05

Bednaz, John
Bednaz, Aida L.
154 Bacon Road
Springfield, MA 01119
Chapter: 13
Filing Date: 03/03/05

Berard, Karen H.
188 Flint St.
Springfield, MA 01129
Chapter: 7
Filing Date: 03/07/05

Bernashe, Philip A.
27 Walter St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 03/11/05

Bracey, David R.
139 Rosemary Dr.
Springfield, MA 01119
Chapter: 7
Filing Date: 03/09/05

Brin-Martin, Gabriele T.
272 Sargeant St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 03/07/05

Bryskiewicz, Edward A.
Bryskiewicz, Mary A.
10 Rosedell Dr. Ext.
Westfield, MA 01085
Chapter: 7
Filing Date: 03/03/05

Bugli, Brian J.
76 Cote Ave., Apt. 2R
Chicopee, MA 01020
Chapter: 7
Filing Date: 03/11/05

Burns, Veronice H.
27 Saab Court, #1006
Springfield, MA 01104
Chapter: 7
Filing Date: 03/15/05

Buxton, Charles A.
33 Norman Ter., Apt 44
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 03/11/05

Carr, Linda C.
85 Sumner Ave., Apt. 6
Springfield, MA 01108
Chapter: 7
Filing Date: 03/07/05

Coffey, Timothy Maurice
Coffey, Cynthia Susan
83 Sheridan St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 03/08/05

Cormier, Peter R.
Cormier, Pamela M.
74 Spear Road
Springfield, MA 01119
Chapter: 7
Filing Date: 03/09/05

Daignault, Robert M.
30 Kay St.
Springfield, MA 01109
Chapter: 7
Filing Date: 03/07/05

DeLeon, Juan Alberto
33 Lincoln St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 03/09/05

Demars, Ann
41 Miller Road
Southwick, MA 01077
Chapter: 7
Filing Date: 03/09/05

Devine, Theresa L.
226 Sewall St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 03/15/05

Dombeck, Howard P
131 Vincent St.
Springfield, MA 01129
Chapter: 7
Filing Date: 03/07/05

Eddy, Joseph J.
25 High St.
Agawam, MA 01001
Chapter: 7
Filing Date: 03/08/05

Fiddler, Andrew E.
38 Elizabeth St.
Northampton, MA 01060
Chapter: 7
Filing Date: 03/11/05

Gagne, Joseph J.
89 Berkshire Ave.
Springfield, MA 01109
Chapter: 7
Filing Date: 03/11/05

Glassanos, Paul C.
126 Old Brook Road
Springfield, MA 01118
Chapter: 7
Filing Date: 03/08/05

Goggin, Paula Ann
15 Rachel St.
Springfield, MA 01129
Chapter: 7
Filing Date: 03/13/05

Gonzalez, Lynn
26 Olivine St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 03/07/05

Hall, Glen
39 Courtland St.
Springfield, MA 01109
Chapter: 7
Filing Date: 03/08/05

Hall, Kenneth John
31 Pheland Ave.
Springfield, MA 01109
Chapter: 7
Filing Date: 03/05/05

Howard, George A.
Howard, Karin T.
77 Chauncy Walker
Belchertown, MA 01107
Chapter: 7
Filing Date: 03/10/05

Hutchins, Clayton Lee
82-B Edbert St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 03/13/05

Joaquim, Damon
Joaquim, Nichole J.
64 Connecticut Ave.
Springfield, MA 01104
Chapter: 7
Filing Date: 03/04/05

Kelly, Jean L.
274 Corcoran Boulevard
Springfield, MA 01118
Chapter: 7
Filing Date: 03/09/05

Kelly, William A.
274 Corcoran Blvd.
Springfield, MA 01103
Chapter: 7
Filing Date: 03/09/05

Knight, Diane S.
333 Tiffany St.
Springfield, MA 01022
Chapter: 13
Filing Date: 03/12/05

Kosel, Todd G.
913 Stony Hill Road
Wilbraham, MA 01095
Chapter: 13
Filing Date: 03/03/05

LaMontagne, Philip R.
103 Doverbrook Road
Chicopee, MA 01022
Chapter: 7
Filing Date: 03/11/05

LaRock, Sally
148 Hanson Dr.
Springfield, MA 01128
Chapter: 7
Filing Date: 03/09/05

Lemanis, Diane
24 Price St.
Springfield, MA 01104
Chapter: 7
Filing Date: 03/11/05

MacDonald, Jeremy Robert
6 Chestnut Plain Road
Whately, MA 01093
Chapter: 7
Filing Date: 03/13/05

Machos, Christine L.
102 Glendale Road
Agawam, MA 01002
Chapter: 7
Filing Date: 03/03/05

Malcolm, Andrea
88 Stonina Dr.
Chicopee, MA 01013
Chapter: 7
Filing Date: 03/10/05

Mancini, Francis A.
51 Bonair Ave.
West Springfield, MA 01089
Chapter: 13
Filing Date: 03/14/05

McGoldrick, Robert S.
127 Rugby Road
Longmeadow, MA 01106
Chapter: 13
Filing Date: 03/09/05

Melendez, Julio A.
35 Carlton St.
Springfield, MA 01108
Chapter: 7
Filing Date: 03/10/05

Mendel, Linda A
33 Elwood Dr.
Springfield, MA 01103
Chapter: 7
Filing Date: 03/10/05

Mendoza, Hector J.
19 Humbert St.
Springfield, MA 01109
Chapter: 13
Filing Date: 03/15/05

Mesa-Melendez, Emma G.
35 Carlton St.
Springfield, MA 01108
Chapter: 7
Filing Date: 03/10/05

Norris, Carol Ann
85 Better Way
Springfield, MA 01119
Chapter: 7
Filing Date: 03/04/05

Patrickson, George K.
98 Massachusetts Ave.
Springfield, MA 01109
Chapter: 7
Filing Date: 03/09/05

Pauly, Avis E.
603 James St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 03/11/05

Peoples, Willie Wayman
157 Bowdoin St.
Springfield, MA 01109
Chapter: 13
Filing Date: 03/09/05

Pereira, Maria C.
73 Ludlow Ave.
Ludlow, MA 01056
Chapter: 7
Filing Date: 03/14/05

Piette, Robert J.
16 Madison St.
Westfield, MA 01085
Chapter: 7
Filing Date: 03/11/05

Popielarz, JoAnn M.
138 Willimansett St.
South Hadley, MA 01075
Chapter: 7
Filing Date: 03/11/05

Purcell, Richard Paul
99 Martin St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 03/07/05

Remillard, Raymond
922 Berkshire Ave.
Indian Orchard, MA 01151
Chapter: 7
Filing Date: 03/10/05

Roy, Angela N.
91 Allen Park Road
Springfield, MA 01118
Chapter: 7
Filing Date: 03/13/05

Sheehan, Brian N.
71 Treetop Ave.
Springfield, MA 01118
Chapter: 7
Filing Date: 03/09/05

Simard, Charles F.
207 Northwest St.
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 03/09/05

Simpson, Jean A
307 Chestnut St.
Springfield, MA 01104
Chapter: 7
Filing Date: 03/07/05

Smith, Denise A.
157 Navajo Road
Springfield, MA 01109
Chapter: 13
Filing Date: 03/08/05

Tanhauser, Steven A.
28 Tyrone St.
Springfield, MA 01104
Chapter: 13
Filing Date: 03/07/05

Townley, Margo D.
248 Amherst Road
Belchertown, MA 01007
Chapter: 7
Filing Date: 03/11/05

Turner, Matthew J.
35 Grenada Terrace
Springfield, MA 01108
Chapter: 7
Filing Date: 03/08/05

Twining, Earl W.
343 Chicopee St., Apt. 24
Chicopee, MA 01013
Chapter: 7
Filing Date: 03/03/05

Vennell, Athan
19 Michelman Ave.
Northampton, MA 01060
Chapter: 7
Filing Date: 03/13/05

Voisine, Jane
18 Brickett St.
Springfield, MA 01119
Chapter: 7
Filing Date: 03/11/05

Widtfeldt, Priscilla B
60 Parsons St.
Easthampton, MA 01027
Chapter: 7
Filing Date: 03/11/05

Wilgus, Brian E.
78 George St.
Westfield, MA 01085
Chapter: 7
Filing Date: 03/03/05

Departments

The following building permits were issued during the month of April 2005.

AGAWAM

The Oaks
1676 Suffield St.
$39,290 — Staircase to new banquet hall

Six Flags New England
1623 Main St.
$542,000 — Pour foundations in waterpark

AMHERST

Boyden & Perron Garage
41 South Whitney St.
$12,000 — Construct connector between buildings

Trustees of Hampshire College
893 West St.
$64,000 — Install fume hoods

CHICOPEE

Top Flite
425 Meadow St.
$75,000 — Interior renovations

HOLYOKE

Pyramid Co. of Holyoke
50 Holyoke St.
$15,000 — Renovate Today’s Nails

Robert Varady
66 Beacon Ave.
$23,550 — Physician’s office build-out

NORTHAMPTON

Baldev Singh
207 Main St.
$10,000 — Replace store-front window

Harley Sacks
31 Trumbull Road
$41,184 — Interior refinishing and improvements to office areas

Paul D’Amour
138 North King St.
$40,000 — Relocate prepared food counter and prep area

Philip and James Greco
324 King St.
$35,000 — Remodel lounge

Smith College
91 South St.
$11,000 — New roof

WEST SPRINGFIELD

United Bank
95 Elm St.
$11,600 — Build storage room

Departments

The following incorporations in Hampden and Hampshire counties were filed between mid-February and mid-March, the latest available. They are listed by community.

AGAWAM

John G. Molta Real Estate Inc., 117 Park Ave., Ste. 152, Agawam 01001. John G. Molta, 21 Blairs Hill Road, Agawam 01001. To deal in real estate.

AMHERST

BBTech Corp., 181 Pondview Dr., Amherst 01002. Susan E. Corkill, same. Advanced software research, development, consulting and training services.

BELCHERTOWN

Sweet Music International Inc., 708 Federal St., Belchertown 01007. Adam Sweet, same. Import/export of music-related supplies, instruments, equipment and services.

CHICOPEE

Lance Berneche Construction Inc., 48 Fletcher Circle, Chicopee 01020. Lance N. Berneche, same. Construction, carpentry, electrical, roofing, etc.

Izzy’s Garage & Shop Inc., 564 Chicopee St., Chicopee 01020. Isaiah A. Salloom, 40 Cleveland St., Holyoke 01040. To deal in real estate, operate automotive service/repair shops.

Vendor Associates Inc., 20 Pendleton Ave., Chicopee 01020. Richard A. Burns, same. Vendor cooperative association.

EASTHAMPTON

Webster Hook Inc., 11 Ashley Circle, Easthampton 01027. Daniel J. Webster, same. To operate a restaurant, delicatessen, lunch and dining room.

EAST LONGMEADOW

WLC Consultants Inc., 296 North Main St., East Longmeadow 01028. James E. Walsh, 374 Pinehurst Dr., East Longmeadow 01028. To provide consulting on real estate permitting and related construction.

HOLYOKE

Advanced Orthopedic Products Inc., 92 Allyn St., Holyoke 01040. Stuart G. Lempke, same. Retail sales of orthopedic devices and products.

Springfield Pallets Inc., 25 Pinehurst Road, Holyoke 01040. Mary Jo Allen, same. Pallets sales and recycling business.

LONGMEADOW

Smily Inc., 641 Converse St., Longmeadow 01106. Satish Kumar, same. To deal in real estate.

Zephyr Imports Inc., 18 Homestead Blvd., Longmeadow 01006. Tahir Malick Sheikh, same. To import and sell rugs and various art objects.

LUDLOW

C. Lemek & Son’s Construction Inc., 49 Wood Dr., Ludlow. Christopher J. Lemek, same. Excavating, grading, landfill and earth moving operations, etc.

Direct Auto Promotions Inc., 90 Southwood Dr., Ludlow 01056. David J. DiCienzo, same. To deal in automobiles, power boats, bicycles, etc.

RUSSELL

DAS Alarm Systems Inc., 1029 Blandford Road, Russell 01071. Sharon M. Schenna, same. To deal in fire alarm and fire suppression systems, security and closed circuit television monitoring, etc.

SOUTH HADLEY

Danni and Me Boutique Inc., 15 College St., South Hadley 01075. Rita Choi-Boyer, 15 San Souci St., South Hadley 01075. Retail clothing sales.

SOUTHAMPTON

CHI Associates Inc., 8 Golden Circle, Southampton 01073. Craig Issod, same. Business consulting.

SOUTHWICK

Andy Terzian Home Improvements Inc., 5 Great Brook Dr., Southwick 01077. M. Andre Terzian, 5 Great Brook Dr., Southwick 01077. Home improvements.

SPRINGFIELD

DML Business Services Inc., 250 Albany St., Springfield 01105. Denise LaBelle, 164 Windsor St., West Springfield 01089. Financial and accounting activities.

International Food Market Inc., 921 Belmont Ave., Springfield 01108. Toqur Kurbanov, 60 Manor Ct., Springfield 01108. Retail sales.

Lokapala Organization Inc., The, 1296 Summer Ave., Springfield 01118. John Curtis Mertzlufft, same. (Nonprofit) To provide sustainable solutions for communities to create growth, etc.

Peskin, Courchesne & Associates, P.C., 101 State Road, Suite 301,
Springfield 01103. Judd L. Peskin, same. The general practice of law.

Sul-Lab Inc., 315 Cottage St., Springfield 01109. Linda Labranche, 36 Braywood Cir., Springfield 01009. Bar and restaurant.

Weiner Law Firm, P.C., 95 State St., Ste. 918, Springfield 01103. Gary M. Weiner, 259 Deepwoods Dr., Longmeadow 01106. To practice the profession of law.

WESTFIELD

B & K Landscaping Inc., 61 Woodcliff Dr., Westfield 01085. Brad Kreikamp, same. Landscaping services.

Center of Endless Possibilities Inc., 8 Pleasant St., B, Westfield 01085. Warren J. Savage, same. (Nonprofit) Spiritual consulting/coaching.

Gagnon DiPietro Inc., 635 Southwick Road, Westfield 01085. Gary J. DiPietro, 23 Maple St., Chester 01011. Restaurant.

WEST SPRINGFIELD

American Environmental Inc., 380 Westfield St., W. Springfield 01089. Jose Julio Bermejo, same. To engage in environmental contracting.

Opinion
It has been said that the world comes to Massachusetts to be educated. The problem is, when they’re done with their educational experience, most of the ’world’ goes home.

Indeed, many of the best and the brightest graduates of the dozens of private colleges in Massachusetts take their collected knowledge and apply it elsewhere.

Many of those who stay and live here were born and raised here, and they are far more likely to be graduates of UMass, Westfield State College, and Springfield Technical Community College than they are Smith, Mount Holyoke, Amherst, or Harvard. And this phenomenon is one of many reasons why state legislators should heed the warnings contained in a recently released report on the state’s higher education system.

That report, compiled by the Senate Task Force on Higher Education, says that a dramatic infusion of state money is needed to stop a slide in quality and make education more affordable at public colleges in the Commonwealth. The report’s authors, including Stanley Rosenberg (D-Amherst), propose that the state increase spending on public higher education by one-third, or as much as $300 million, in the next five to seven years.

"The public higher education system has been treated like a poor stepchild at a time when families are using it more and the state economy is going to rely on it more," said Sen. Steven Panagiotakis, a Lowell Democrat and task force leader as he capsulized the report’s findings. "We will live and die economically with the kids who come out of public higher education, and if the system’s not quality, we won’t be where we need to be."

Leaders of taxpayer groups say the report has merit, but they don’t know how the state can find a way to fund the plan, not when state revenues are likely to increase by only about 5% annually in the next few years and there are many spending priorities, including health care, pensions, and school building repairs.

We believe that the Legislature has to find some way to fund the bill’s

provisions or, at the very least, swing the pendulum back in other direction

— toward more appropriate funding of state colleges and universities.

Why? Because other states are realizing the importance of public education, and their commitments have resulted in the creation of jobs and centers of new technology. We’ve seen this in North Carolina, Texas,

California, and elsewhere. Massachusetts, meanwhile, has been going in the other direction, and the numbers tell the story:

– The state now ranks 49th in the nation in spending on higher education per $1,000 of state income;

– It ranks 47th in the nation in state spending on public higher education per capita;

– It has seen the largest decrease in state funding for public higher education: a 32.6% reduction, adjusted for inflation, between 2001 and 2004, out of the 50 states;

– It is the only state in the nation that is spending less on public higher education than it was 10 years ago; and

– Student charges have consistently been above the national average, and are among the highest in the country because of insufficient funding.

What does all this mean? Here things get subjective, rather than objective, but what it means is that fewer people are receiving a college education in the state because they can no longer afford it. And it also means that the quality of the educational experience is declining — and will continue to decline unless the trend is reversed — because individual schools have fewer resources and have to rely more on adjunct teachers rather than full-time faculty members.

What’s more, it means that the state university’s goal of becoming a world-class research institution will be that much harder to reach.

And what does that mean? That the state will continue to lose its competitive edge to other states and other countries. Locally, it will mean that many initiatives of the Plan to Progress — including those to create a workforce capable of working in emerging technologies, and to diversify the region’s economy in these sciences — will be more difficult to achieve.

It will be difficult for legislators to find the money to fund the budget increases outlined in the task force’s report. The only logical alternatives are tax hikes, which no one has an appetite for, or shifting some budget priorities.

We hope that some solution can be found however, because, as the evidence shows, the public colleges train the Commonwealth’s workforce — and that workforce represents our future.

Cover Story
MichaelGolden Wants to Build Brand Equity at Smith & Wesson
’Michael Golden says that when it comes to name recognition, the Smith & Wesson brand is as powerful as Coca Cola or Harley Davidson. But awareness doesn’t necessarily translate into sales, said the company’s new CEO, who wants to take this brand, what he called a ìtremendous assetî and manage it more effectively and profitably.

When asked what brought him to Springfield and the corner office of the historic, but recently troubled, Smith & Wesson company, Michael Golden answered quickly and succinctly.

"It’s the brand," he explained, pausing for a moment — as if to indicate that this might be all needed to say — before elaborating. "It’s one of the most famous brands in the country; it’s a powerful brand, one that I wanted to manage."

Golden, who arrived at Smith & Wesson in early December, knows all about famous brands. He’s helped develop and sell several of them during a 25-year career in business. He started at Proctor and Gamble as a unit sales manager, before moving on to Black & Decker, where he launched the Dewalt Accessory line, and, later Stanley Works and the Kohler Company, makers of kitchen and bathroom fixtures and accessories.

At each of those stops, he helped grow market share by leveraging, or managing, a highly recognizable brand name, and properly positioning it. And he wants to do the same at Smith & Wesson, a company that has battled back in some ways from years of declining sales in the wake of lawsuits against the gun industry and the company’s widely criticized settlement with the federal government, but has historically struggled to take full advantage of its famous name.

Golden, the subject of this month’s BusinessWest CEO Profile, is the publicly held company’s fourth president in the past six years, and the latest to take on the assignment of translating brand recognition into sales and profits. He is addressing that task with a broad strategic plan that includes everything from NASCAR sponsorship to heightened lobbying efforts in Washington and elsewhere designed to help Smith & Wesson capitalize on many post-9/11 global developments, as well as a broad emphasis on security and public safety.

The company’s name now sits on the hood of the # 30 car, driven on NASCAR’s Busch Series by Scott Riggs. It’s there to gain the attention of the sport’s huge fan base, which features demographics that mirror the target audience for the gun industry.

"We think this is going to be a great fit for us," Golden said. "This is an effective way to reach to reach out to a large, very brand-loyal audience."

As be builds visibility for the brand, Golden will also focus on sales, which have been improving — third-quarter numbers were up 12% over the same period a year ago — and will be driven by the company’s ability to penetrate new markets and build better, stronger relationships in existing markets.

Golden has already made several trips to Washington, where he has lobbied decision-makers to consider Smith & Wesson products when arming the 1.8 million servicemen and women across the globe. He has made similar pitches to law enforcement agencies across the country.

And while the Smith & Wesson name is well-known, he explained, it does have its limitations, noting that recent attempts to many sell items with the company’s name — from watches to police bicycles — have had only limited success.

Moving forward, the company will focus its attention on four key areas — safety, security, protection, and sport, he said. "And they provide us with plenty of room to grow."

Golden added that he approaches his latest brand-building assignment with equal doses of confidence and realism. The former is a byproduct of his past success with other top-tier brands, while the latter comes out of recognition that the gun industry is a highly competitive environment, where history and nostalgia only go so far.

Under the Gun

As he talked with BusinessWest about his goals for Smith & Wesson and how he hopes to achieve them, Golden said he wants to borrow from experiences earlier in his career.

At Black & Decker, for example, he was charged with "creating excitement," as he put it, for the company’s new brand of power tools and accessories, Dewalt. At Stanley, meanwhile, he said, he "learned how to manage a company."

And at Kohler, he said he gained experience in "protecting" a brand by taking cost out of the company and properly positioning the cabinet businesses he directed.

Golden actually had two stints at Kohler. The first came in 1996, when he served as vice president of sales, customer service, and distribution of its North American Plumbing Division. There, he grew sales from consistent, low-single-digit increases to double-digit jumps for two consecutive years. He also restructured the sales team, as well as customer service operations, moving from 14 independent sites to one centralized location.

That assignment followed a 15-year stint at Maryland-based Black & Decker, where he started as vice president of the so-called "Home Depot Division," and eventually rose to VP of the Canadian Power Tools Division and then VP of sales and marketing of the North American Accessory Division. During that last stop, he was responsible for sales, product development, and marketing programs for the Dewalt Accessory line, which included drill bits, saw blades, and related products.

In 1998, Golden went to work for Stanley Works, the hardware and tool maker in New Britain, Conn. There, he served as president of its Industrial and Construction Sales division. Specifically, he was responsible for a sales and organizational development of four business units, Stanley Hand Tools, Bostitch Fastening Products, Stanley Hardware, and Petro Mechanics Tools.

During his second stint at Kohler, he served as president of the cabinetry sector, where he was responsible for two separate businesses with combined revenues of $200 million.

Golden said he wasn’t necessarily looking for work — he was doing consulting work for a private equity firm — when he was approached by a recruiter about the Smith & Wesson position. "I wasn’t a shooter, and I admit to not knowing much about the gun industry," he said. "But I was intrigued by the brand, and I’ve learned a lot about leveraging brands."

Since joining the company, he has been actively engaged in learning about the gun business — he’s even fired a few of Smith & Wesson’s products at its shooting facility — and going about the task of more effectively leveraging the brand.

He’s also trying to take a company that has seen some recent turmoil — especially in the CEO’s chair and the Board of Directors— and provide a measure of stability.

Golden succeeds Roy Cuny, who left Smith & Wesson last fall to join Charlotte, N.C.-based stun-gun maker Stinger Systems (Cuny subsequently left that company late last March, citing a difference of opinion with the CEO). Cuny’s stint lasted less than two years, and came after the departure of Robert Scott, the former head of sales and marketing for Smith & Wesson, who assumed the corner office when the Arizona-based company Saf-T-Hammer, which he joined in 1999, completed a fire sale purchase of Smith & Wesson from British giant Thompkins PLC in 2001.

It was Scott who led the company through the public relations — and sales — fallout that accompanied the company’s March 2000 agreement with the federal government that effectively removed from Smith & Wesson from many of the law suits against the gun industry in exchange for several concessions.

Golden acknowledges the rocky recent past, but says his focus is clearly on the future and doing more with a brand he says has been "undermarketed."

"Historically, the company hasn’t done all that it can with its brand," he explained. "I want to change that."

Lock and Load

Discussing his new brand, Golden said that when it comes to name recognition, there are few peers.

Coca Cola, Harley Davidson, and Ford come to mind, he said, adding quickly that those companies, like Smith & Wesson, know that awareness doesn’t always translate into sales.

"Awareness and perception are two different things," he explained. "We don’t want people to simply know about our products, we want them to feel good about our products.

"People hear our name and they know we make guns Ö it doesn’t matter whether you like guns or not, you hear our name and you know what we do," he continued. "That’s something to build on; we have to take that awareness and drive sales."

The methods for achieving that broad goal will be outlined in a new three-year strategic plan that will be rolled out later this month. Golden touched on some of the highlights for BusinessWest.

The plan includes a number of broad and specific strategies for marketing, sales, new product development, and eliminating cost from operations, he said, noting that with many initiatives, the clock started running on Dec. 6, the day he took over.

On the sales side of the ledger, Golden said, the company will target several audiences, especially the three that offer the most growth potential — law enforcement, the federal government, and foreign governments. Smith & Wesson has lost market share in each area over the past several years, and will be aggressive in its efforts to get it back.

"We don’t do a lot of business with the federal government at the moment," he explained. "We want to get more, obviously, and as we lobby for contracts, we’re going to stress both the quality of our products and the fact that doing business us will keep jobs in this country."

Indeed, many government agencies and police departments have given contracts to foreign gunmakers, including Beretta, Glock, and Sig Arms, he said, adding that to get these former clients back, the company must stress more than the ’Made in the USA’ label. "We have to show them that we can compete with anyone," he said, "and I believe we can."

The broad sales strategy involves not only new and existing markets, said Golden, but also core products and new items that fall into those categories he outlined earlier — safety, security, protection, and sport. This list includes everything from handcuffs to safety goggles to hunting knives. It also includes includes development of less-lethal products such as mace and stun guns.

As for marketing, the company wants to reach out to the many different types of customers it has — the constituency groups include end-users, dealers, and distributors — with messages that speak about both specific products (several new pistols are selling well), and tradition.

The NASCAR Busch Series car sponsorship will play a lead role in that mission, he said, noting that the sport’s enormous fan base is young, largely conservative, and outdoor-sports oriented. Golden noted that it may be hard to eventually quantify the results of the car sponsorship — much depends on how well the team does and how much air time Riggs’ Chevrolet gets on TV — but he believes it will prove a sound investment.

"We’re excited about this," he said. "We’re going to get some good exposure that should drive additional sales for us."

Hire Caliber Sales

As he discussed Smith & Wesson and his plans for it, Golden used the word legacy to describe both the company’s workforce and the products it makes.

"Many of our employees are following their fathers and the grandfathers in working for Smith & Wesson, and when you walk through the plant and talk with people, they take pride when they tell you how long they’ve been here," said Golden, adding that, likewise, generations of the same family have put their trust in the company’s products.

His role as CEO is to build on that legacy through greater, more effective leveraging of the brand.

"The question for us is, ’how do we take this incredible asset and use it to grow our company?’" he said.

George O’Brien can be reached at[email protected]

Departments

Adams, Gary W.
1036 Suffield St.
Agawam, MA 01001
Chapter: 7
Filing Date: 02/17/05

Akers, Lyle W.
Akers, Maria C.
50 Joseph St.
Springfield, MA 01119
Chapter: 7
Filing Date: 03/02/05

Ambridge, Nelson L.
Ambridge, Marlana J.
28 East Silver St., Apt 1
Westfield, MA 01085
Chapter: 7
Filing Date: 02/16/05

Archambault, Jamie M.
288 Rock Valley Road
Holyoke, MA 01040
Chapter: 7
Filing Date: 02/25/05

Axler, Alan J.
1095 Dickinson St.
Springfield, MA 01108
Chapter: 7
Filing Date: 02/25/05

Balcom, Mary J.
69 Lathrop St., Apt. 2
South Hadley, MA 01075
Chapter: 7
Filing Date: 02/18/05

Berry, Ashley P.
180 North Westfield St.
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 03/02/05

Brown, Gloria J.
70 Pearl St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 02/18/05

Brunell, Matthew S.
29 Hadley St.
South Hadley, MA 01075
Chapter: 7
Filing Date: 02/23/05

Burnett, Betsy L.
P.O. Box 331
Goshen, MA 01032
Chapter: 7
Filing Date: 03/01/05

Bushey-Pilon, Charlene
33 Beekman Drive
Agawam, MA 01001
Chapter: 7
Filing Date: 02/17/05

Cantin, Judith L.
290 Southampton Road
Westhampton, MA 01027
Chapter: 7
Filing Date: 02/28/05

Carroll, Larry John
5 Pontoosic Road
Westfield, MA 01085
Chapter: 7
Filing Date: 02/23/05

Carter, William Herbert
Carter, Leslie Ann
62 Briggs St.
Easthampton, MA 01027
Chapter: 7
Filing Date: 02/23/05

Charvis, James N.
42 Kelley Road
Chicopee, MA 01022
Chapter: 7
Filing Date: 03/01/05

Chase, Kimberly A.
57 Tilley St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 02/23/05

Coughlin, Kevin B.
Coughlin, Carla B.
37 Canal St.
South Hadley, MA 01075
Chapter: 7
Filing Date: 02/23/05

Cruz, Aileen T.
76 Plante Circle
Chicopee, MA 01013
Chapter: 7
Filing Date: 02/24/05

Cruz, Primitiva
77 Locust St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 02/24/05

Demers, Erin C.
40 First St.
Westfield, MA 01085
Chapter: 7
Filing Date: 03/02/05

Deroche, Daniel B.
Deroche, Amy N.
73 Venture Dr.
Springfield, MA 01119
Chapter: 7
Filing Date: 02/25/05

DeSousa, Jose J.
DeSousa, Anna Maria
140 Fort Pleasant Ave.
Springfield, MA 01108
Chapter: 7
Filing Date: 02/24/05

Eckert, John F.
Eckert, Alice F.
101 Amherst St.
Chicopee, MA 01013
Chapter: 13
Filing Date: 02/23/05

Fisher, Carole T.
133 Jabish St., Apt. F
Belchertown, MA 01007
Chapter: 7
Filing Date: 02/23/05

Fox, Maureen Ellen
289 Main Road
Westhampton, MA 01027
Chapter: 7
Filing Date: 02/28/05

Gamache, Roger Robert
47 River St., Apt. 1
West Springfield, MA 01089
Chapter: 7
Filing Date: 02/17/05

Garib, Jesus M.
16 Erline St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 02/24/05

Gero, Shirley J.
13 View St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 02/23/05

Giberson, Nissa
51 Elmwood Ave.
West Springfield, MA 01089
Chapter: 7
Filing Date: 03/01/05

Gilliam, Theora I
134 South St.
Northampton, MA 01060
Chapter: 7
Filing Date: 03/01/05

Godfrey, Sarah B.
140 Union St., Apt. 12
Westfield, MA 01085
Chapter: 7
Filing Date: 03/01/05

Gonzalez, Miguel A.
Gonzalez, Maria D.
166 Massasoit St.
Springfield, MA 01107
Chapter: 7
Filing Date: 02/24/05

Gonzalez, Marilyn Ivette
P.O. Box 3712
Springfield, MA 01101
Chapter: 7
Filing Date: 02/28/05

Hatt, Kenneth Leonard
Hatt, Margaret Ann
170 Rocky Hill Road.
Northampton, MA 01062
Chapter: 7
Filing Date: 02/18/05

Hernandez, Natividad
119 Orchard St.
Springfield, MA 01107
Chapter: 7
Filing Date: 03/02/05

Isakson, David F.
39 Westbrook Road
South Hadley, MA 01075
Chapter: 7
Filing Date: 03/01/05

Jarrett, Laurel J.
92 Temby St.
Springfield, MA 01119
Chapter: 7
Filing Date: 02/25/05

Keating, Juliana F.
55 Kensington Ave.
Northampton, MA 01060
Chapter: 7
Filing Date: 03/02/05

Kervick, James F.
21 Brookmont Dr.
Wilbraham, MA 01095
Chapter: 13
Filing Date: 02/25/05

King, Lillian J.
211 Michael Sears Road
Belchertown, MA 01007
Chapter: 13
Filing Date: 02/24/05

Kopy, Nancy A.
214 Western Circle
Westfield, MA 01085
Chapter: 13
Filing Date: 03/01/05

Kratzer, Earnest J.
Kratzer, Margaret A.
74 Shepard St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 03/01/05

LeClair, Darrin Jeffrey
47 North Main St.
South Hadley, MA 01075
Chapter: 7
Filing Date: 02/28/05

Lopez, Lilliam
132 Jasper St.
Springfield, MA 01109
Chapter: 7
Filing Date: 02/23/05

Lugo, Carmelina
1211 Stony Hill Road
Wilbraham, MA 01095
Chapter: 7
Filing Date: 02/23/05

Mercedes, Maria M.
168 Pine St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 02/23/05

Mills, Sally A.
11 St. James Ave.
Easthampton, MA 01027
Chapter: 7
Filing Date: 03/01/05

Mont, Sabra Ann
22 Charles Lane
Amherst, MA 01002
Chapter: 7
Filing Date: 02/25/05

Moore, Bruce E.
14 Harvard St.
Springfield, MA 01109
Chapter: 7
Filing Date: 02/24/05

Moore, Cornelia R.
278 Middle St.
Amherst, MA 01002
Chapter: 7
Filing Date: 02/23/05

Morales, Eddie O.
55 Manilla Ave.
Springfield, MA 01109
Chapter: 7
Filing Date: 02/24/05

O’Neil, Joan Leslie
12 Randall St., 2nd Fl
Agawam, MA 01001
Chapter: 7
Filing Date: 03/01/05

Oppenheimer, Kathleen Ann
824 Federal St., Apt.
Belchertown, MA 01007
Chapter: 7
Filing Date: 03/02/05

Ortiz, Leonor
414 Chestnut St.
Springfield, MA 01104
Chapter: 7
Filing Date: 02/28/05

Papile, Frank E.
Papile, Carol A.
1091 James St., No. 2
Chicopee, MA 01022
Chapter: 7
Filing Date: 02/23/05

Perkins, Jodi S.
495 West St.
Amherst, MA 01002
Chapter: 7
Filing Date: 02/28/05

Philbrick, Clayton L.
13 Hamilton St
Chicopee, MA 01020
Chapter: 7
Filing Date: 02/25/05

Picard, Jennifer A.
246 Murphy Lane
Chicopee, MA 01020
Chapter: 13
Filing Date: 03/01/05

Pike, Amie L
31 Cottage Ave.
Southampton, MA 01073
Chapter: 7
Filing Date: 03/01/05

Pimentel, Angel L.
108 Brown Ave.
Holyoke, MA 01040
Chapter: 7
Filing Date: 02/23/05

Pimpare, Christopher R.
227 Nonotuck Ave.
Chicopee, MA 01013
Chapter: 7
Filing Date: 02/22/05

Proulx, Marianne
507A East State St.
Granby, MA 01033
Chapter: 7
Filing Date: 02/16/05

Quinones, Rebekah R.
103 Northway Drive
Springfield, MA 01119
Chapter: 7
Filing Date: 02/22/05

Raczkowski, Roma T.
3 Darrel Ave.
Granby, MA 01033
Chapter: 7
Filing Date: 02/28/05

Remillard, Margaret J.
PO Box 395
Haydenville, MA 01039
Chapter: 7
Filing Date: 02/28/05

Robinson, Beverly
42 Line St.
Southampton, MA 01073
Chapter: 7
Filing Date: 02/18/05

Roncarati, Sandra A.
19 Armstrong St.
West Springfield, MA 01089
Chapter: 7
Filing Date: 03/01/05

Rudenko, Andrey
84 Althea St.
West Springfield, MA 01089
Chapter: 7
Filing Date: 02/23/05

Rzeszutek, Helen Stella
19 Ivan St.
Springfield, MA 01104
Chapter: 7
Filing Date: 02/17/05

Sanabria, Carlos A.
132 Jasper St.
Springfield, MA 01109
Chapter: 7
Filing Date: 02/23/05

Sanchez, Miguel
1061 Dwight St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 02/18/05

Schenck, James C.
56 Walnut St.
Northhampton, MA 01060
Chapter: 7
Filing Date: 02/18/05

Senecal, Katrina L.
95 Pochassic Road
Westfield, MA 01085
Chapter: 7
Filing Date: 02/23/05

Shannahan, James J.
Shannahan, Marilyn J.
120 Bowles Park
Springfield, MA 01104
Chapter: 7
Filing Date: 02/17/05

Shepard, Joan Pauline
142 Ferry St.
Easthampton, MA 01027
Chapter: 7
Filing Date: 03/01/05

Sherrin, Stephen E.
Sherrin, Tammy L.
240 Moore St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 02/23/05

Shirley, David B.
191 Maple St.
Agawam, MA 01001
Chapter: 7
Filing Date: 02/17/05

Spagnoli, Anthony P.
23 Winthrop St.
Agawam, MA 01001
Chapter: 7
Filing Date: 02/28/05

Teague, Daniel A.
Teague, Kerry A.
247 Allen St.
East Longmeadow, MA 01028
Chapter: 7
Filing Date: 02/23/05

Thouin, Kellie R.
23 Britton St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 02/18/05

Tosses, Evelyn
425 S. Elm St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 02/23/05

Tranghese, Pasquale W.
419 Mountcaln St., # 4
Chicopee, MA 01020
Chapter: 7
Filing Date: 03/02/05

Tri-County Contractors, Inc.
154 Wayside Ave.
West Springfield, MA 01089
Chapter: 11
Filing Date: 03/01/05

Trombley, Kelly A.
19 Gates St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 02/24/05

Vega, Maria E.
21 Adams St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 02/17/05

Departments

The following building permits were issued during the month of March 2005.

AGAWAM

Crestview Country Club
28 Shoemaker Lane
$10,000 — Interior remodeling

AMHERST

Amherst Court Trust
409 Main St.
$2,500 — Construct partition in north-side offices

Town of Amherst Library
Town Hall
$3,550 — Replace stair posts

CHICOPEE

Aldenville Credit Union
710 Grattan St.
$10,000 — Add one office

Frito-Lay Co.
90 Champion Dr.
$200,000 — Build 45’ x 50’ facility

HOLYOKE

Cabot Mill Realty LLC
107 Cabot St.
$9,500 — Install two handicap restrooms

NORTHAMPTON

APC Realty Trust
32 Main St.
$96,200 — Construct egress stairs

518 Pleasant St. LLC
418 Pleasant St.
$66,000 — Reconfigure office space

James & Michael Hogan
1 Corticelli St.
$4,680 — Construct walls for 3 offices and install replacement windows

Paul Gulla
134 Main St.
$3,500 — Install commercial exhaust hood

Smith College
29 Kensington Ave.
$16,000 — New roof

Smith College
32 Bedford Ter.
$32,000 — New roof

SPRINGFIELD

Joe Chang
87 Main St.
$10,100 — Create Chinese restaurant

WEST SPRINGFIELD

Rev. Charles Wimer
670 Prospect Ave.
$295,000 — Renovate building and build pre-fab

Riverdale Shops
935 Riverdale St.
$30,000 — Interior alterations

Departments

The following Business Certificates and Trade Names were issued or renewed during the month of March 2005.

AGAWAM

Goodwill Accounting
25 Agawam Shopping Ct.
Patricia Goodwill

RRD Technologies Inc.
80 Ramah Circle South
Kevin Matys

Vernon Poolman
41 Denise St.
Affordable Furniture Inc.

AMHERST

Amherst Communications
33 Bridge St.
Lucas Krupinski

Edith Howe
18 Bayberry Lane
Edith Howe

Joella Realty
967 South East St.
Joella McDermott

CHICOPEE

Augusti Brothers Pizzeria
159 Grove St.
Michael Augusti

EZ Mart
345A Chicopee St.
Mohammad Raja

Jay’s Welding & Steel Fabricator
241 East Main St.
Jeramiah Clarkson

The Rumbleseat Bar & Grill
482 Springfield St.
Toby Inc.

EAST LONGMEADOW

Becken Hosting
12 Orchard Road
Brian Bredenbeck

Case Handyman Service
94 Shaker Road
William Miller

Dutko Electric
50 Heatherstone Dr.
Andrew Dutko

Girly Girl Designs
88 Pine Grove Circle
Terri Jo Chapdelaine

Maureen Slayton Therapeutic Massage
200 North Main St.
Maureen Slayton

Specialty Shoes
161 Kibbe Road
Richard Mertz

United Insurance Agencies Group
75 North Main St.
Barry Stephens

HADLEY

Asia & America Food Market
8 Russell St.
Johnny Binh

Dave’s Soda & Pet Food City
335 Russell St.
David Ratner

HOLYOKE

Bogey & Sons Renovation and Woodworking Service
19 Sheppard Dr.
Boguslaw Wolanczyk

CE Enterprises
1966 Northampton St.
Shirley Eger

Dairy Market
1552 Dwight St.
Sagheer Nawez

Elmwood Seech & Language Therapy Services
51 Elwood Ave.
Sonia Gonzalez

Exotic Custom Interiors
65 Commercial St.
Kenneth Gonzalez

Green Cleaner
222 South St.
Hyoungtae Lee, Soon Duck Lee

R & R Variety
207 Sargeant St.
Rosalie Pratt

The Wherehouse
109 Lyman St.
James Curran

LONGMEADOW

A.C.I.
1104 Longmeadow St.
Peter Alberiel

Connecticut Valley Weathersby Guild
362 Converse St.
Michael Batchelor

NORTHAMPTON

Candle of Hope
180 Round Hill Road
Edward Barber

Commercial News USA
3 Olive St.
Gregory Sandler

Flying Flea
1368 Westhampton Road
Alison Plummer

 

M.A. Roth Painting
215 State St.
Margie Rothermich

Quickie’s Dating
16 Center St.
Thomas Herman

Simply the Salon
19A Hawley St.
Emma Bushey

Watkin’s Gallery
142 Main St.
Nancy Denig

SPRINGFIELD

A.W. Security
950A Mill St.
Robert Wilson

Al’s Painting
801 Worthington St.
Alex Kerritt

Arthur J. Bealand
89 Pine Grove St.
Arthur J. Bealand

Best Towing
13 Morgan St.
Mariana Dross

Brother’s Distribution
181 Sherman St.
Andrew and Nevroy Maxwell

Express Gas & Foodmart
1105-1107 State St.
Ainjad Hussain

Flynn’s Auto Sales
813 Berkshire Ave.
Gregory Skinner

Imperio Musical
2460 Main St.
Maria Rito

Joyce Financial & Insurance Services
1351 Main St.
John Joyce

Kolari’s
111 Donmoreland St.
Khocatim Hodge

Mambo’s
246 Worthington St.
James Santaniello

Merchant Services
73 Palmer Ave.
Gerardo Scala Jr.

New England Wholesalers
724 Page St.
Carlos Dias

Respect for Life Childcare Center
727 State St.
Michelle Vernon

Small Smiles Dental Clinic
376 Cooley St.
Small Smiles of Springfield

Springfield A-1
731 Liberty St.
Boris Altman

Two Guys Pizzeria
477 Page Blvd.
Carmine Picardi

WEST SPRINGFIELD

A & K Construction
55 Bliss St.
Andrey Katykhin

Alex Towing
58 Hanover St.
Alex Nikitcuk

Beauty Nail
200 Elm St.
Thao Hai Ly

Elms Cleaners
248 Elm St.
Urzula Matysiak

Nick’s Transportation
28 Labelle St.
Nikolay Uychin

Red Carpet Inn
563 Riverdale St.
Shrijee Corp.

Variedades Scarlet
1164 Memorial Ave.
Douglas Hernandez

WESTFIELD

Anatolii Kulyak
8 Parker Ave.
Anatolii Kulyak

The Baby Boutique
79 Main St.
Jerelyn Jaikissoon

Dionne Electric
311 Holyoke Road
Scott Dionne

Gabi’s Flea Market
1029 North Road
Gabriele Brin-Martin

J & L Delivery’s
241 East Main St.
Linda and James Ingledue

MiMi’s Fashion
1029 North Road
Gabriele Brin-Martin

Variety Store
94 Meadow St.
Mohammad Azam

Departments

The following incorporations were recorded in Hampden and Hampshire counties between mid-February and mid-March, the latest available. They are listed by community.

AGAWAM

Greenback Management Company Inc., 417 Springfield St., Suite 154, Agawam 01001. John G. Molta, 21 Blairs Hill Road, Agawam 01001. To deal in real estate, etc.

Top Knotch Tree Service Inc., 80 Howard St., Agawam 01001. Marilyn J. Kane, same. To own and operate a tree service business.

AMHERST

Hidden Tech Inc., 2 Teaberry Lane, Amherst 01002. Amy Zuckerman, same. (Nonprofit) To provide networking and educational opportunities for its members, etc.

CHICOPEE

Chessey Inc., 36 Steadman St., Chicopee 01013. Joseph J. Chessey Jr., same. Restaurant.

H & U Corp., 241 Chicopee St., Chicopee 01013. Fouzia Rafiq, same. Convenience store.

New England Aquatic Designs Corp., 297 Broadway St., Chicopee 01020. Mark Johnston, same. Aquarium installation, design work and holding.

EASTHAMPTON

Easthampton Woodworks Inc., 188 Pleasant St., Easthampton 01027. Richard E. Alcorn, 11 Dickinson St., Amherst 01002. Manufacture wooden windows and doors.

EAST LONGMEADOW

Body Tones Spa Inc., 22 Fernwood Dr., East Longmeadow 01028. Amy Impagnatiello, same. A tanning spa and related cosmetology services.

HAMPDEN

Domigi Baking Inc., 19 South Road, Hampden 01036. Lorraine A. Hanley, same. To deal in baked goods.

HOLYOKE

HHC Developer Inc., 230 Maple St., Holyoke. Jay Breines, same. To own and operate real estate.

INDIAN ORCHARD

E. Z. E. L. Inc., 567-569 Main St., Indian Orchard 01151. Norma J. Makol, 698 South West St., Feeding Hills 01030. A restaurant.

LONGMEADOW

SNEH Inc., 641 Converse St., Longmeadow 01106. Satish Kumar, same. To operate a restaurant.

LUDLOW

Buoniconti Company Inc., The, 391 Westerly Circle, Ludlow 01056. Michael A. Buoniconto, same. On-site computer services for businesses and consumers.

Commercial Machine Inc., 305 Moody St., Suite B, Ludlow 01056. Kevin J. Sullivan, 82 West St., Belchertown 01007. Machine and tool shop.

NORTHAMPTON

Angelo’s Golden Harvest Inc., 391 Damon Road, Northampton 02060. William A. Denucci, 110 High Meadow Road, West Springfield 01089. Garden center.

SOUTH HADLEY

Friends of Buttery Brook Park Inc., 15 Westbrook Road, South Hadley 01075. Linda Young, same. (Nonprofit) To improve and promote Buttery Brook Park, etc.

Exclusive Car Service Inc., 27 Hadley St., South Hadley 01075. David P. White, same. Limousine service.

SOUTHAMPTON

Wiseman and Son Transportation Inc., 38 High St., Southampton 01073. Jim Wiseman, same. A trucking company.

SOUTHWICK

Drakeview Sandwich Co. Inc., 327 North Loomis St., Southwick 01077. Nancy R. Cannizzaro, same. Retail food sales.

SPRINGFIELD

Diocesan Cemeteries of the Roman Catholic Diocese of Springfield, Massachusetts Inc., 65 Elliot St., Springfield 01103. Timothy A. McDonnell, 76 Elliot St., Springfield 01103. To promote and ensure the appropriate and respectful committal of the dead in the Springfield Diocese.

HTMD Inc., 494 Central St., Springfield 01105. Hong V. Tran, 469 Page Blvd., Springfield 01104. Liquor package store.

Lawn Sprinkler Company Inc., The, 63 Bridle Path Road, Springfield 01118. Dino T. Frigo, 57 Palmyra St., Springfield 01118. Lawn sprinkler sales and service.

Opportunity Guidance Support Inc., 46 Kent Road, Springfield 01129. Anthony L. Brice, same. (Nonprofit) To engage in charitable activities.

Pioneer Valley Recruiting Inc., 821 North Branch Parkway, Springfield 01119. Juliette Hahn Nguyen, same. Employment agency.

Springfield Multicultural Conservatory of the Arts Inc., 2754 Main St., Springfield 01107. Wilfredo Moreno, 119 Stafford St., Springfield 01104. (Nonprofit) To promote and assist emerging artists through instruction in music, art, etc.

The Keg Room Inc., 87 State St., Springfield 01103. Christopher J.
Kolodziey, 52 Colony Dr., East Longmeadow 01028. To operate a restaurant and food take-out.

WESTFIELD

Blanchard Homes Inc., 147 Eastwood Dr., Westfield 01085. Stephen D. Blanchard, same. To deal in real estate.

D G Manufacturing Inc., 362 Elm St., Westfield 01085. Dallas Grogan, 57 Telephone Road, East Otis 01029. To manufacture plastic products.

Westfield Girls Lacrosse Association Inc., 98 Woodcliff Dr., Westfield 01085. Gary O’Grady, same. (Nonprofit) To support amateur athletes and coaching staff providing a competitive Lacrosse program, etc.

WEST SPRINGFIELD

R & S Package Store Inc., 529 Union St., West Springfield 01089. Richard Lajeunesse, 71 Greentree Lane, Somers, CT 06071. Frank A. Caruso, 127 Mulberry St., Springfield 01105, registered agent. A retail package store.

Opinion
The new convention center taking shape on Main Street in Springfield will open its doors in a few months. As the countdown continues, so does speculation about what this $50 million facility will mean for the city and the Pioneer Valley as a whole.

Indeed, depending on who is offering the opinion, the center will either be a huge boon to the local economy and the centerpiece of its growing tourism sector, or it will be a dud, an elephant of the color of the facility’s exterior walls — white.

Our guess is that it won’t be either — at least not right away.

We believe that the convention center/civic complex, to be known as the MassMutual Center, will be an asset for the region, and that it can fulfill what is its basic mission — to provide revenue for the state through the taxes that will be paid on the hotel rooms it will fill.

How soon the center can become this asset remains to be seen. For now, we believe it is important for area residents to keep things in perspective.

That’s because there are a number of factors that may contribute to a slow start for the center, beginning with the fact that convention planners often think several years out, and this facility has only been on the market for about 18 months or so. And what those marketing the facility have been able to sell with, to date, are color photographs in a brochure and on the Web. They should do much better when they can offer walking tours of the center.

But there are other considerations beyond mere timing.

The convention and meeting business is extremely competitive, and it will only become more so in the years ahead. Only a few miles down I-91, Hartford is creating a new convention center that will be larger than Springfield’s and offer more amenities. Meanwhile, other cities, including Worcester, Providence, and Lowell, are heavily marketing their cities and meeting facilities. And don’t forget about Boston, which is having its own troubles securing business for its massive new convention center.

It would be a stretch to consider any of the smaller competing cities, especially Lowell and Worcester, as garden spots. But then again, Springfield certainly wouldn’t be classified as an easy sell at the moment. Indeed, while those competing communities have their own problems, none are being managed by a control board and none are the focus of an ongoing corruption probe that yields a new, embarrassing headline seemingly every week.

Despite Springfield’s current public relations problem and the heightened level of competition in the meeting and convention market, we believe the MassMutual Center can enjoy some success — if it is marketed properly and if it gets some help in the form of continued progress in downtown Springfield, especially another hotel.

Marketers must target the right audience for this facility. While it is possible that the city will play host to national associations or groups (some already come here regularly), it is more likely that it will attract the Northeast, New England, or Massachusetts chapters of those groups.

To draw them, those marketing the new convention center must focus on selling the region, not the city of Springfield. This is not meant as another dig at the city and its many problems, but merely acknowledgement that what will bring groups to the area isn’t its capital city, but rather the sum of the Valley’s parts.

Increasingly, meetings and conventions are family affairs, and, with its mix of attractions ranging from Six Flags to the Basketball Hall of Fame to Yankee Candle, the Valley has much more to sell than most of its direct competitors.

This doesn’t mean that it will be easy to sell the MassMutual Center. For all the reasons we’ve listed above, the facility may struggle at the start. We hope that time is short and that the facility proves worthy of its pricetag.

The commonwealth needs the room-tax revenue and the region needs a facility to take its tourism business to the next level. We believe the MassMutual Center will eventually achieve both missions.

Sections Supplements
Companies Help Employees Crunch Thier Numbers
A more holistic approach to health and wellness within area companies is becoming the norm, due
to the benefits wellness programs can have on a workforce. And while employees shed pounds, many companies are also shaving expenses.

InClaire D’Amour-Daley, Big Y’s vice president for Corporate Affairs, was reminded of how much her company’s employee wellness program has evolved recently at a corporate meeting.

Reaching for a Big Y donut, she instead found a plate of apples. It was an interesting discovery; those apples had never been there before.

"Those donuts are so good," she said. "But it’s nice to have other options. Otherwise, we’d eat the donuts."

That dozen apples on the boardroom table next to a dozen glazed was proof that health, nutrition, fitness, and overall employee wellness is becoming more of a focus in the corporate arena.

Many area businesses already have established wellness programs for employees, however a growing trend within companies of all sizes is added attention on those programs, and the expansion of wellness services for staff, with the goal of better integrating healthy habits into their lives at work or otherwise.

Some of those changes are small, such as encouraging employees to take the stairs whenever possible during their workday.

Others may seem subtle, but are poignant in that they reflect changing attitudes. At Big Y, for example, former fitness director, Pam Ouellette, recently received a new title — wellness director — and an expanded set of responsibilities in order to better address employee health within the Big Y corporation.

The reclassification of her position is indicative of the overall shift in focus within many corporate fitness programs — from simply offering an in-house gym for employees to creating a broad spectrum of wellness initiatives and activities designed to improve employees’ overall health and happiness.

More and more businesses are taking the health of their employees seriously, and realizing that good employee health isn’t just an altruistic endeavor, but a smart business move as well.

BusinessWest looks this month at some of the health and fitness programs in place within area businesses, and how they are growing and changing to keep the Western Mass. workforce on the road to wellness.

Here’s the Skinny

Wellness programs are not relegated to more-corporate settings like MassMutual and Big Y; a wide spectrum of businesses offer comprehensive fitness programs to employees, including colleges, medical centers, and nonprofits. Western New England College, for instance, kick-started its employee wellness program 10 years ago, and, like Big Y, it recently made some staffing and programming changes to emphasize its growing importance to the staff pool.

The college’s core wellness initiative, WorkWell, has grown in and of itself over the past decade, said Cyndi Constanzo, wellness and recreation director for WNEC.

"There has historically been a lot of institutional support," she said. "We really bought into the notion of employee wellness, and we have had great opportunities to bring programs to employees and their families because of that support."

Costanzo said that for every dollar the college invests in employee wellness and fitness, $2 is returned. But that statistic is based on qualitative, not quantitative results and research, so she said the real value of wellness programs is often hard to prove. This is one of the reasons why more-comprehensive programs are only now being seen in organizations of all sizes.

"In the past I think it has been a hard sell," she said. "But now there is a move to jump-start employee wellness initiatives because the benefits — the cost savings, especially in health insurance — are being brought into the limelight.

"Now, most people see at least some value in the area of employee wellness."

Dr. David Artzerounian, MassMutual’s medical director, agreed that wellness initiatives are at or near the top of many boardroom agendas.

"For us, good health is good business," he said. "Employees feel better, and they accomplish more; managers see it as a win, because they are more likely to meet their corporate objectives. And in the long run, the company saves money."

In fact, the Healthy Workforce 2010 initiative, a federal program that operates under the auspices of the U.S. Dept. of Health and Human Services, serves as the framework for many corporate fitness programs. The national initiative’s sourcebook for employers states that the leading causes of death in America are, in some way, linked to personal behaviors, such as tobacco use and diet and activity patterns. Further, guidelines for employers instituting wellness programs in their facilities include the major reasons why healthy practices in the workplace are beneficial to employees as well as employers. These include increased productivity, reduced absenteeism, lower health care costs, and an improved corporate image.

Anne-Marie Szmyt, director of WorkLife Strategies for Baystate Health Systems, said the statistics that measure the success of wellness programs can take some time to develop, as the outcomes of prevention efforts are usually harder to gauge than initiatives put in place to address existing problems, health-related or otherwise.

"You don’t see a change in health care costs immediately," she said, "but the anecdotal evidence is strong. A sense of loyalty begins to develop within the workforce very quickly, and later you see less turnover of employees.

"Companies need to decide which wellness programs they will invest in, and remain invested for the long term," Szmyt continued. "There are a lot of studies out there that show that any increase in a better sense of well-being among employees leads to better productivity."

And wellness programs can be facilitated at either a high or low cost, she added, depending on an individual organization’s budget or size.

"There are a number of resources out there, many free, that can assist in setting up workplace programs," she said. "The important thing is that you don’t put it off, in part because it takes a while to see those positive results."

Wellness programs are also generally ongoing and constantly developing initiatives. An organization might start with an on-site fitness center or program, for instance, and later move on to adjusting food choices, educational programs, and the promotion of behaviors that can be easily incorporated into daily life.

Szmyt said corporate wellness programs as a whole seem to be moving in a more holistic direction, moving away from solely fitness interventions and focusing on the overall health of all employees and their families. Costanzo agreed; while the facilities many companies have, like Baystate’s central fitness center or WNEC’s ëHealthful Living Center,’ are excellent capstones to fitness programs, they are only one piece of a much larger puzzle.

WNEC, for instance, has instituted classes in smoking cessation, ëbrown bag’ lunch talks on a variety of health issues, and courses specifically tailored to those employees with particularly physical jobs, said Costanzo, including maintenance and grounds staff, to help them avoid injury at work.

"You have to tailor wellness programs to the employees who need them most, and that’s often the employees in jobs with large physical components," she said. "Employees need to be healthy to work, but also need to be well in order to care for their families and complete other tasks."

"Many wellness efforts extend far beyond the fitness centers," added Artzerounian. "We are focused on educating our employees on the health risks they may have, such as weight problems, high cholesterol, and high blood pressure, as well as lowering those risk factors."

Like many local companies, MassMutual has long had a comprehensive wellness department that has garnered added attention in recent years. To underscore the importance of wellness and fitness initiatives within MassMutual, the company’s fitness center was moved into the main State Street building in 2003 (it had once been across the street), and all fitness programs were given an added boost in the form of increased budgets for new exercise equipment, educational programs, and other initiatives, at all MassMutual locations.

In addition to increased corporate support of wellness programs, employees in several organizations are also beginning to see added incentives to healthy living at their workplaces, designed to make fitness programs more attractive and more widely used as they become more expansive.

Costanzo said employees are now offered ërelief time,’ that is awarded after a certain number of hours of exercise, allowing staff to come in late or leave early from work. That incentive in particular has attracted several employees to the planned wellness activities at WNEC — about 350 employees are regularly working out in order to earn time out.

D’Amour-Daley said her company has a program similar to WNEC’s, offering employees that take advantage of corporate fitness programs extra time off from work. But, conversely, she said charging employees to work out in the Big Y fitness center has also proven effective.

"Memberships are available to all employees, but they’re not free," she said. "We’ve found that people are more apt to go to the gym if they have to pay for it; they don’t take for granted that it’s there for them to use, and the payroll deductions are a constant reminder to get up and go."

Big Y also holds weight-loss challenges intermittently, offering a cash prize to the employees that shed the most pounds. D’Amour-Daley said the recent expansion of programming company-wide has been in response to a nationwide trend as well as the need to address fitness and wellness within a growing company — and among the group of employees that work too far away from Big Y’s Springfield-based corporate offices to take advantage of gym-centered programs.

"We started our fitness programs with an in-house fitness center," she said, "But the change in our fitness director’s title and responsibilities is a direct reflection of the greater challenge we have taken on to address wellness in all of our locations. We want our wellness programs to get to the whole person."

Varied programs help the company bring wellness initiatives to each of its stores in Massachusetts and Connecticut, such as the dissemination of health and nutrition information, contests like the ë10,000 steps a day’ program that issues pedometers to all employees and challenges them to take 10,000 steps daily, and Weight Watchers groups. Employees also recently attended a screening of last-year’s smash documentary Super Size Me to glean information about smart food choices.

"We’re in the food biz," said D’Amour-Daley, "So health, fitness, and nutrition initiatives are a natural fit."

Paying attention to the everyday challenges that all people face, like a tray of donuts at a board meeting, is intrinsic to creating a fitness and wellness program that will be both effective and sustainable, said Tina Manos, manager of the Wellness Activities Center at MassMutual. Manos said each department of any given company has the potential to better the health of its direct staff, and addressing wellness in all corporate areas rather than just through a specific wellness department is the best way to incorporate a culture shift.

Everyone is different; those prone to grabbing fast food in the cafeteria can be helped with more healthy food options, for instance, and Manos said people new to exercise programs that may need some extra guidance could benefit from a daily walking group or nutrition class. Others still may need strategies to blend physical activity into their already hectic lives.

"Programs that address the hesitancy some people may have toward exercise are very important," she said, adding that one of the new initiatives MassMutual has incorporated into its wellness repertoire is a series of exercise options designed to fit into a compressed time period — ideal for people who have little time in their busy schedules to add a fitness regimen. "The program is designed to help employees see that there are things they can do in a half-hour to exercise."

Donut Disturb

"There has been a huge commitment lately to wellness and a big part of that commitment is making fitness more accessible and convenient," said Manos.

Convenient, yes, but also all-inclusive, available to help employees through each part of their workday and beyond — from that morning trip to the gym to that last, late afternoon pastry temptation.

Jaclyn Stevenson can be reached at[email protected]

Sections Supplements
Web Site Offers a New Alternative for Intrepid Travelers
GoNomad.com

GoNomad.com

On Sugarloaf Street in South Deerfield, there is a small, red-shingled building, in keeping with the area’s quaint, New England architecture.

Inside, though, is a gateway to the rest of the world.

The building is the new home of GoNomad.com, an online travel resource for ëalternative travelers’ — those in search of a thrill, an education, or a one-of-a-kind experience while traveling.

GoNomad.com’s owner, Max Hartshorne, calls the site "a comprehensive resource center," designed to provide alternative travelers with both inspiration and information to plan virtually any trip.

The most prevalent aspect of the site is its editorial content — essentially a Web-based magazine, GoNomad features hundreds of articles describing unique trips that stray from the more common Disneyland, Vegas, or cruise ship vacations.

"Our readers don’t want to read about lounging on the beach," he said. "They want to learn how to hand roll couscous in Morocco. They want to take a cooking class in Croatia, or go on an archeological dig in Jordan. It’s a very interesting niche of people."

And it was a niche that Hartshorne wanted very much to call attention to. He bought GoNomad.com from its founder, Lauryn Axelrod of Vermont, a travel writer and documentary filmmaker, in February, 2002. He already had some editorial and travel industry experience, having served as managing editor for Transitions Abroad Magazine, based in Amherst, for some time, but wanted to take the idea of alternative travel to a new level.

He also wanted to capitalize on the Internet market, and provide an extensive travel ëWeb-zine’ that would do more than just entertain readers.

"Working in the editorial world is my real love," said Hartshorne, who has also worked in sales for Bolduc’s Clothing in Agawam, among other ventures. "I love working with writers and photographers and I’m also an extensive traveler. I knew I wanted to continue the work I had been doing at Transitions Abroad, but I knew utilizing the Internet was the way to go.

"If you look at all media as a triangle, at the end of the day the Internet is at the top," he said, creating a point with his hands and extending his forefinger for emphasis. "I think the best way to create a travel resource like this is to do it on the Web. Everything is right there — the inspiration and also all the links you need to plan a trip from start to finish."

Charting a Course

But early 2002 was a risky time to take over an Internet-based business that centered on alternative travel.

Less than five months after the terrorist attacks of 9/11, travel and tourism was at an all-time low, and niche markets like ecotourism, work and study abroad programs, and cultural immersion tours — all examples of alternative travel — were suffering even more so.

"It was a big risk," Hartshorne said. "But the site was already up and running, and had a following. I decided it was a risk I wanted to take."

The venture has paid off for Hartshorne; since assuming control of the site, he has added several features meant to increase both traffic to the site and the convenience with which visitors can plan their own adventures.

GoNomad includes travel guides, links to travel-based companies such as travel agents, airlines, tour companies, and volunteer organizations, and key information for alternative travelers, ranging from unique places to stay to the latest recommended immunizations, and how to find a bathroom — quick — in any country.

Hartshorne said the travel stories are meant to serve as both motivation and guidance for would-be travelers, and the added links are the tools GoNomad visitors can use to plan any trip they can envision — be it a weekend jaunt to Brooklyn, or a trek through Iran, taking daily meals with — what else? — nomads.

He updates the site regularly to reflect the most often viewed articles and resources, and said those updates are proof of the diversity of the site as well as of its core users. Alternative travelers don’t always equal ëextreme travelers,’ he noted, but the common thread that links GoNomad’s typical visitor is they travel to enrich their lives, rather than take a break from it.

On any given day, GoNomad could feature a motorcycle tour of Bulgaria or the top 10 ëbare beaches’ worldwide. It could also extol the benefits of teaching English in Paris, Tokyo, Spain, or Ghana, or of volunteering in the Himalayas.

But the site also offers details on an historical weekend in Richmond, Va., and of an English garden tour.

"All of the articles and resources aren’t meant to be about one person’s trip," Hartshorne explained. "They are meant to be about the reader’s potential trip. It should give people an idea of where to visit, where to stay, or where to eat, and also provide a general feel of the flavor of a place."

Hartshorne has also developed partnerships with a number of businesses, online and otherwise, to augment the services GoNomad offers and to capitalize on the ever-changing virtual marketplace. For one, Hartshorne has joined forces with airportparkingreservations.com, based in Suffield, Conn., allowing GoNomad visitors to secure a parking spot at one of several airports globally at a fixed rate.

"We are getting thousands of inquiries on that," he said. "In urban areas, it’s not easy to find a parking spot. Travelers are really latching on to this and taking advantage of great deals."

Hartshorne also offers free listings for hotels, bed and breakfasts, travel agents, work/study programs, and other businesses, as well as ëpremium’ listings for a fee, and, like thousands of other content-heavy websites, has joined Google’s Ad Sense program, which places contextually relevant ads next to the stories on the Web site.

"This provides a pay-per-click revenue stream," Hartshorne explained. "The ads are extremely targeted, so a feature story on say, Brazil, will have ads for Rio hotels, airfare to Brazil and tours in the Amazon."

Hartshorne also benefits from the sale of travel insurance and travel books and other items in the ëGoNomad Marketplace,’ and this year, he will continue to add to the site, delving into the business of selling airline tickets — his own private-label line of low priced European and Asian flights — in addition to the railpasses, vacations, cruises, domestic and international ticket and hotel sales already offered.

To further increase revenues while remaining true to GoNomad’s original flavor, Hartshorne is creating a ëpod cast’ service — audio versions of travel articles in MP3 format, which visitors can download and listen to in their homes or, he hopes, on the airplane that will deliver them to their chosen destination.

"Our revenue stream is varied," he said of the many business ventures in the works. "But we don’t stray from our mission. We’re not about cruise ships, we’re not about Vegas, and we’re not New York, Paris, and London. We’re about participatory, learning travel. We will continue to grow and offer different services in order to keep that aspect of the site strong."

Plane Speaking

And as the business grows, so does its notoriety. GoNomad has been featured in a number of publications, including the Wall Street Journal and the New York Times, and Hartshorne has served as a guest expert on travel and the state of the tourism industry for several media outlets including CNN, on which he appeared twice recently in the wake of the Asian tsunami that hit Indonesia, Malaysia, Sri Lanka, India, and the once-booming vacation spot of Phu Ket, Thailand.

Having kick-started his business after the tourism industry, and in many ways the U.S. as a whole, suffered its most devastating blow in September, 2001, Hartshorne is indeed an expert on the fragility of the travel and tourism industry.

"The most important thing people needed to know after 9/11 was that America was still open for business," he said. "The same holds true for South Asia following the tsunami. People are donating millions of dollars to relief efforts, and I gladly donated as well. But the best way we, as Americans, as travelers, can help the countries that were hit by the tsunami is to go there.

"Many people equate those entire countries with the damage caused by the tsunami, but that’s not accurate," he continued. "There are some great, inland areas that are just fine, and accepting tourists. Spending our dollars there will help the entire economy."

He added that GoNomad travelers are the ideal group to lead the way.

"These people want to see the whole world, not select parts," he said. "They want to go to South Asia, or to the Middle East. They want to learn about new cultures. That act of people connecting with people is what is needed most."

Hartshorne is hard at work monitoring those connections from his South Deerfield office each day… constantly welcoming new visitors to the rest of the world.

Fast Facts
Company: GoNomad.com
Address: 14A Sugarloaf St.,
South Deerfield, MA 01373
Phone: (413) 665-5005
Web site:www.GoNomad.com
E-mail:[email protected]