A chart of colleges in Western Mass.
Click here
Colleges BW1.11a.indd

Willie Ross School for the Deaf Executive Director Louis Abbate says people from school districts around the world have visited the campus to find out how it has been able to establish and maintain a ‘school within a school’ partnership with the East Longmeadow school system.
First Steps
In the beginning, the school’s founders rented self-contained space within public-school classrooms.
“The parents of these deaf children wanted them in a hearing setting,” said Abbate. “This was a bold first step because no one in the history of special education thought it was a good idea or even possible. But they wanted to integrate their children.”
The founders faced many challenges, as they had to develop a curriculum and were on uncharted ground. But they were able to pool their resources and, in 1967, purchased the old Norway School in Longmeadow for $27,000. “The school had been built in 1917 and was quite dilapidated. But the lot included three acres and another building,” Abbate said.
These parents were active advocates for their children in the early ’70s, and their program had made such progress that local public schools began sending students with hearing deficiencies to Willie Ross. The state paid their tuition because the school was a nonprofit. In 1974, a shift came due to the adoption of Chapter 776, which shifted the responsibility of educating students with special needs from the state to the local community.
“There was a big push toward mainstreaming in 1974, which really began to give children with disabilities the right to a quality education,” Abbate explained. “And at that point, the school began to roll forward.”
However, since Willie Ross had always rented classroom space in public schools, it had enough experience to recognize that, “although it was our legacy to find opportunities for mainstreaming, it was not what some students needed. So we also offered a center-based model,” Abbate said. They also had rented classroom space for elementary students in East Longmeadow schools, for middle-school students in Longmeadow, and for high-school students in Longmeadow, and at the old William Dean Technical High School in Holyoke.
Abbate was hired in 1985, and he developed a partnership with officials in the East Longmeadow school system that he says was unique in the U.S. at that time.
“It took time, but it is amazing,” he said, noting that all students in public schools were moved to East Longmeadow, giving them the opportunity to make friendships that could continue throughout their schooling.
“It’s very interesting that, over the past 20 years, an entire generation has grown up with deaf students. They have developed wonderful friendships in an extremely welcoming and supportive environment,” Abbate said, adding that many students and East Longmeadow staff members have taken sign-language courses offered by Willie Ross.
The system developed by the partnership offers immersion and inclusion as a service for deaf and hard-of-hearing students when it is appropriate. East Longmeadow agreed that the students could be mainstreamed, with the caveat that Willie Ross would provide interpeters and staff to teach the classes. Willie Ross also does consultations for East Longmeadow students who have hearing loss.
In fact, the system of shared resources works so well that, although Willie Ross has students from 19 school districts, it has never had one from East Longmeadow.
“We were able to keep our corporate soverigenty even though we were in the public schools, as both systems worked cooperatively; everything was worked out legally to make it an optimal experience for all students,” Abbate explanined. “Because we can offer our students two campuses, we can provide them with a wide range of opportunities. It is all about changing our business plan to respond to the changing needs of students, which is what we have always tried to do.”
The system has been so successful that it has become a model that others strive to emulate.
“Within the last three years, we have had visitors from South Africa, China, India, Taiwan, and Trinidad who came to see how it is possible to link public-school opportunties with a private school. People can’t imagine how a program like ours can work,” Abbate said, adding that one obstacle is that private schools are concerned about their institutional identity, while the notion of having a school inside a school seems like an insurmountable challenge to many public schools.
“But I think this is the model of the future and is a very good use of physical resources,” Abbate said, adding that he recently met with officials from the Washington D.C. public school system as part of ongoing efforts at Willie Ross to help other schools across the nation establish satellite programs.
A trustee committee oversees the partnership. “They are committed to children, and the fact that this school was founded by parents gives us a different view,” Abbate said. “The fact that a group of parents were so committed to their children that they built a school for them is a legacy that needs to be rejuvenated and change as kids change. It’s part of the reason why we are one of the only schools in the country for the deaf which has a campus inside a public school. We look at ourselves as heirs of the legacy of our founders, as our philosophy is to educate one child at a time.”
Five years ago, the school revisted its mission and instituted an outreach and early-intervention team. Not only did they realize it was important to serve students as early as possible, children’s needs were changing due to advanced technology, which includes cochlear implants, surgically implanted electronic devices that can provide a sense of sound to people who are profoundly deaf or severely hard of hearing.
In addition, an increasing number of students came from homes where English isn’t the primary language. So administrators assembled a team of three leading educators of the deaf and worked with them to develop a new mission, which reflects the contemporary needs of their students.
“We came to the conclusion that one size doesn’t fit all, which meant more recognition of the value of different approaches,” Abbate said, adding that this is highly ununsual for a school that serves the deaf and hard of hearing. “We started out as an oral school, saw its limitations, introduced sign language in addition to voice, and continue to use both modalities,” he said.
Meeting operational costs is a challenge, however, even though the school’s teachers work at well below the public-school rate. “Our revenue is dependent on tuition from students, and the state has frozen the rate. This year it only went up 0.75%. Plus, we are not eligible for any stimulus money which poured into the state for public schools,” Abbate said.
But administrators continue to forge ahead with programs and modes of learning to best serve their students.
“We have been able to do a lot, but it is primarily due to the generosity of the community. They are very supportive of us, and we rely on their help more and more,” Abbate said. “We have three goals for our students — competitive employment, sheltered employment, or college. Most schools of our size only concentrate on one of these goals, so it is a lot for us to do. But having our East Longmeadow partnership is an enormous opportunity for our students.”
New Opportunities
The school recently completed a campus-enhancement project, which involved purchasing an overgrown acre of land adjacent to the property and developing it to enhance programs for students.
The new West Campus will be used for recreational, instructional, and athletic programs, as well as for school activities. It boasts an outdoor classroom, a walking/fitness track, a nature trail, an honor garden with plaques that celebrate deaf people who have made significant contributions to improve the lives of their peers, a basketball court, and playing fields.
The $500,000 project, funded by a capital campaign, also features a new multi-purpose room which will help the school provide more sophisticated services to students with cochlear implants and expand transition services for students graduating from high school.
Abbate said the school plans to have an after-school and summer program, and he’s happy that the board and staff members had the vision to look at the land “which was completely overgrown and littered with trash” and see its potential for their population of students, who range in age from 3 to 22. They went ahead with their vision when the land became available, and staff and students participated in decisions, such as choosing the deaf individuals who are commemorated on plaques in their Deaf Honor Garden.
“We are a nonprofit school, and it has always been a challenge to operate with limited resources, so I am grateful for the support and proud of what we will be able to offer students,” Abbate said. “The outdoor classroom puts us in the forefront of research-based education, and the property combines instructional and recreational opportunities that weren’t available before. It is a wonderful feeling to know that generations of students will be able to enjoy it.”

David Kimball and Kerry Calnan say the new M.B.A. program at Elms College, slated to start in the fall, provides a solid growth opportunity for the school.
Course of Action
Kimball told BusinessWest that M.B.A. programs have been talked about at the Elms for some time now. And often the discussions involved the school’s business and accounting students who were enjoying, and appreciating, their undergraduate experience at the Elms and asking if they could continue on there.
“As they would approach graduation, our students would ask about graduate programs they could do on campus,” he said, adding that these queries provided not only inspiration, but evidence of a solid core of potential students. “So there will be some retention of those students who want to stay and enjoy their experience here.”
For a number of reasons that he would articulate, Breau said school administrators and the board of directors decided that the time was simply right to forge ahead with a multi-faceted M.B.A. program.
Several factors played into this decision that the timing was right, said Breau, listing everything from the school’s strong track record in placing students in graduate programs, to changes in the accounting field (individuals are not being hired by most firms unless they have completed 150 credits of work, or a fifth year of education), to an expansion of the region’s health care sector and the subsequent need for more individuals with advanced degrees.
“Health care needs are only increasing here in Western Mass., and we have some tremendous health care facilities in this area,” he explained. “I see our program helping any of the health care enterprises in this region moving forward, because leadership is becoming an increasingly important component, and these institutions are looking for ways to not only keep their people but help them move up the ladder.”
As they moved forward with its M.B.A initiative, Elms administrators sought feedback from local business leaders in order to ensure that the offerings would provide the educational background and help develop the skills needed to succeed in today’s changing workplace, said Calnan.
“There’s an increasing need for advanced education in order to be more effective in the workplace, and our program fits the needs of the market,” she explained, adding that Elms administrators were influenced, and motivated, by acknowledged changes in graduate business administration degrees, as outlined in the popular book on that subject, Rethinking the M.B.A.
“Today’s M.B.A.s are very different from those in the past,” she noted. “We need to develop programs that will meet this new need, rather than continue on with the old philosophy of what an M.B.A. should look like.
“Today, you don’t see people from other disciplines, like engineering, getting into M.B.A. programs, at least as much as you once did,” she continued. “Now, it’s generally a business student, and they’re doing it when they’re much younger and with much less experience than they had in the past. So this program tries to blend both pieces, meaning the older, traditional approach and the new approach, along with a hybrid delivery.”
Calnan said one of the distinctions of the program, and a facet that will add value and thus drive enrollment, will be its faculty, most of whom are practitioners and experts from area businesses and nonprofits.
“We have a strong commitment to excellence, and we’ve worked very hard going after top executives in all fields to be a part of this program, and in two different ways,” she explained. “First, in an advisory capacity, and then as instructors, or partners with current instructors.
“For example, there’s a course in global political economy and its impact on social and ethical responsibility,” she continued, “and it will be taught primarily by a corporate mergers and acquisitions person from MassMutual, and it will be partnered with our own Theology department, where one of our professors will co-facilitate all of the discussions during the 11 weeks. So by partnering with corporate business and community members to be involved in delivering the program, as well as advising us as a college on curriculum and important trends going on in the world of business, those two pieces should help drive our enrollment in each of those tracks.”
To build awareness of the new programs and gauge interest, Elms administrators are using a broad range of marketing and communication strategies. These include the traditional — everything from billboards on I-91 to direct mail, to an open house and information session slated for Jan. 11 at the Alumni Library — to the new and non-traditional, including social media and especially Facebook.
“We’re getting a lot of very good response already — there are a number of current students who have expressed interest in staying on and getting an M.B.A. here,” said Kimball. “There’s been a good deal of excitement generated; we’re creating a buzz.”
School of Thought
Summing up what the new M.B.A. program means for the college, Calnan said that, in the simplest of terms, it is a tremendous growth opportunity and a chance to expand the mission.
“This will impact the school in a profound way,” she explained. “Graduate programs are a way for a college to sustain and grow — that’s where the growth potential lies.”
Time will tell if the school can indeed make its program stand out amid a strong field of competitors, but administrators believe they have offerings that will resonate within the marketplace and provide a degree of progress, literally and figuratively, for this Catholic institution.
George O’Brien can be reached at [email protected]
Thomas J. Fox is the community outreach director at Cambridge Credit Counseling in Agawam. He is an AFCPE-accredited credit counselor, a CFC-certified educator in personal finance, and an NCHEC-certified housing counselor. He also hosts Your Money 2.0 (YouTube) and Money America (91.9 WAIC); (413) 241-2362; [email protected]
John E. Dowd Jr. is a fourth-generation principal of the Dowd Agencies, and one of three partners at the oldest insurance agency in Massachusetts with operations and management under continuous family ownership. The Dowd Agencies is a full-service agency providing commercial, personal, and employee benefits. It has four offices in Western Mass.; (413) 538-7444.
Jim Kelly has long touted the benefits of banking with a local institution.
“It’s important to do business with people you trust,” said Kelly, president of Polish National Credit Union. “When you run into a difficult situation, you can come into our credit union and talk to someone face to face. I think that’s important. It’s all about helping people.”
These days, that’s a message that resonates more than ever, as large, national banks have begun to see a trickle — perhaps a stream — of customers closing their accounts and moving them to smaller institutions.
“All our business is coming from other banks,” said Trent Taylor, chief operation officer and chief credit officer of NUVO Bank, which opened its doors for business just three years ago. “Everyone who comes in here has come from another bank. And the tellers out front are constantly seeing people come in because they’re tired of the fees, and they’re aggravated by their old bank.”
That aggravation is widespread. According to a Zogby survey earlier this year, almost 15% of respondents moved from a national bank to a community bank or credit union in the previous year alone. Reasons — and many people named more than one — ranged from lower service charges (36%) to better rate of return (32%) to convenience (20%). A full 60% added that they wanted to make a statement of protest against one or more policies of the large bank.
Some people feel that way but are hesitant to change, Taylor continued, but many feel the hassle of switching is worth it. “We can offer all the frills of the other banks, but none of the charges.”

Jeff Sattler says the largest institutions don’t care whether they lose a $1,000 checking account, but community banks value those customers.
Jumping Ship

John Heaps says national banks have been losing mortgage, commercial-loan, and retail business to smaller institutions.
Should I Stay or Should I Go?
With seemingly so many reasons to leave megabanks, Megan McArdle, business and economics editor at the Atlantic, recently explored the question of why some people choose not to leave. And she started with herself.
“I bank in two places: Navy Federal Credit Union and Citibank,” writes the Washington, D.C. resident. “NFCU is better in all ways except one: they don’t have a branch in D.C. That means that every time I want to make a deposit, I have to drive out to Virginia. So I tend to go there once every few months and put a bunch of cash in the bank for our regular or big expenses: car loan, wedding stuff, rent and utilities. But it is not a convenient place to do my everyday banking.”
She admitted that she stays with Citibank because it has a presence all over the country, and she’s moved her residence often over the past decade — not to mention business travel.
“America does have high rates of labor mobility, and a lot of people travel for work,” she concludes. “That’s going to favor national banks, which, in turn, lets them offer less-favorable terms to their customers. I’m paying for convenience. But frankly, it’s worth it.”
Still, an increasing number of customers insist that it’s not, and that they’d rather bank at the institutions that didn’t contribute to the financial meltdown, yet will have to pay in some ways for the mistakes of the megabanks. Heaps noted that, while about 30 new rules emerged from federal regulators in the wake of the Enron scandal, the Dodd-Frank financial-reform bill passed earlier this year includes about 300.
“That’s what we’ve been living with; we’ve paid the price,” he said. “But now we’re starting to see consumer confidence picking up.” And that means more opportunities for big-bank customers who are starting to reconsider the value of the local touch.
Joseph Bednar can be reached at
[email protected]
A chart of business and economic-development resources
Please click here
Business & Economic Development Resources

Lym Tech Scientific will soon be moving into this building on Westover Road in Chicopee, an acquisition that is one of many positive signs for the local economy.
Hire Ground
Looking back on 2010, Blair said that, while it came off as predicted — rather unremarkable in terms of real growth — there were some positive developments.
At the top of that list would be the groundbreaking for the high-performance computing center, a project that has many question marks in terms of overall impact, especially with jobs, but enormous potential to spark other economic development.
“The Holyoke high-performance computing center is something that we’re looking forward to understanding, as far as the economic impact is concerned,” said Blair. “But the fact that this is happening, and with those particular players, is encouraging to say the least, and we’re optimistic that we have something to rally around in terms of that digital technology cluster, and can see what we have here.”
Movement with regard to identifying clusters and facilitating their growth was another of the bright spots in 2010, Blair continued, noting the hiring of the EDC’s first ‘manager of cluster development,’ Michael Wright (see related story, page 6).
Still another was some signs of movement on absorption of some of the vast amounts of commercial and industrial inventory now on the market, a situation that is no doubt contributing to the lack of new building in the EDC industrial parks and similar facilities across the region.
Bill Wright, president of Lym Tech Scientific, a manufacturer of cleanroom wipes, is responsible for some of that absorption. His company, which has been based in several smaller buildings at the Cabotville Industrial Park complex in Chicopee, recently acquired the 78,000-square-foot building at 2245 Westover Road that was most recently home to Engineered Polymers, and is slated to move in next month.
Wright said the move was necessitated by the need for more space and also better space — the multiple floors at Cabotville are not conducive to efficient operations — but also by confidence that the company would continue its recent growth pattern.
“I hope the economy stays on track,” said Wright. “It appears to be a jobless recovery, but we seem to have found some pockets of business that work OK for us. It’s tough to make predictions about the local economy and employment, though.”
Indeed, it is, said Jim Barrett, manager partner for the Holyoke-based accounting firm Meyers Brothers Kalicka, who hears from clients every day about the economy and how it is impacting business.
‘Cautious optimism’ was a phrase Barrett used repeatedly as he talked about 2011 and his clients’ prospects for stability, growth, and additional hiring.
“Some people are up this year, but most all business owners are thinking hard about whether they should bring back people,” he told BusinessWest. “They’re paying people overtime, things are looking up, but credit is still tight, and there are outside factors impacting specific industries, like health care reform and medical practices; there are a lot of question marks.
“With certain sectors, like manufacturers and retailers, things are looking better, but they’re not yet ready to commit a lot of capital to expansion, because they’re just not sure,” he continued, hitting on one of the variables that will certainly define progress in the year ahead: business confidence. “Some of them are, but most people are still very cautious about spending, and that includes hiring.”
Elaborating, he said many of the staffing agencies the firm represents are reporting growth in 2010, which is a good sign for the overall economy. This uptick means that, while companies might be reluctant to bring people on full-time, they are adding temporary help or paying overtime, which are big steps in the right direction (see related story, page 22).
“Some employers have people working overtime, which is always a good sign,” he said. “They’re paying OT and using temps, which is one step before actually hiring someone. Instead of hiring the staff in anticipation of the work coming, people are waiting for the work to come in, and then they’re hiring staff and they’re augmenting with temporary help or overtime.”
Watch Words
Denver said he’s also observed some improvement in various sectors. Like Barrett, he’s buoyed by the improved health of staffing agencies, but also sees rays of optimism in the growth of some marketing agencies and even architectural firms.
The former indicates that companies that have cut back on their marketing — one of the first areas to be trimmed when times are tough — are putting some dollars back in that area. As for the latter, it provides some glimmers of hope for the construction sector, one of the hardest-hit industries in the region.
Overall, Denver said 2010 was not a year of big, positive headlines in the business community, but of many important success stories. He listed the high-performance computing center, construction of Baystate Medical Center’s $251 million Hospital of the Future, more progress on the State Street corridor in Springfield and also in the South End and downtown, and the start of construction of the new data center in the old Technical High School on Elliot Street.
Many of the positive developments in 2010 were funded, or assisted, with federal stimulus money, said Denver, adding that as this pipeline dries up, which it is expected to do in the months ahead, there may be a negative impact on recovery and the rate of same.
“Government propping up the economy was the story of 2010,” he said. “And now those funds are running out. What happens without federal stimulus, or far less stimulus money, may well be the most significant story of 2011.”
Evan Plotkin knows what he would like the biggest story of the year ahead to be — more visible evidence of progress in Springfield’s central business district, a goal that has become somewhat of a passion for the president of NAI Plotkin.
While noting that the commercial real-estate market remains sluggish amid some signs of improvement, Plotkin said 2010 was a year in which downtown revitalization efforts took steps forward, through everything from the retenanting of the old federal building to the popular Art & Soles program that brought dozens of colorful, five-foot-high sneakers — and some additional vibrancy — to the downtown.
And 2011 may yield more positive developments with projects ranging from revitalization of long-dormant Union Station to ongoing efforts to bring more market-rate housing in locations such as Court Square, the Bowles Building, and others.
“I’m excited that developments like Union Station are getting to a point where people are developing those properties,” said Plotkin. “There’s been a lot of talk, and it’s been very frustrating for many years, but we’re at the end of the discussion phase, and I think we’re at the point where we’re ready to pull the trigger and get started on some of these projects.
“If we convert some of the buildings downtown into market-rate housing, and if we start to do some of these other cultural things that people have been talking about for some time,” he continued, “we’re going to start to see a whole new Springfield emerge.”
The Finish Line
If Pecoy is right, and the recession is not just technically over but really behind us, then more wives will be kicking their husbands under the table in the months ahead, urging them to move ahead with major renovation plans.
Area business owners and economic-development leaders will be looking for these and other signs — real and metaphorical — over the course of a year that seems destined to be defined by more uncertainty.
But it will be one that should, by most accounts, anyway, bring some much- anticipated improvement for a region that is still, in many ways, digging out from the Great Recession.
George O’Brien can be reached at
[email protected]
Monitor Brand Chatter
The conversations about your product or service are happening on social media whether or not you’re listening, so isn’t it better to know what people are saying about you? This gives you the opportunity to thank loyal customers for their praise, as well as solve problems that often turn unhappy customers into publicly satisfied ones. Ignoring social-media channels is essentially overlooking customer feedback.
Engage in the Conversation
Can you really afford to block access to any place where people are talking about your company? When employees use these communications tools, they ultimately bump into these conversations, whether deliberately or accidentally. This opens up an expanded, albeit perhaps informal brand-monitoring and customer-service channel.
Don’t Worry About Lost Productivity
Do your employees work exclusively 9 to 5, or do they regularly stay late, take work home, and read e-mail off-site? If your employees have the dedication to work outside the traditional box, your concerns about allowing them to check their Facebook page or watch a YouTube video at the office seem a little misdirected.
Remember that social media is a communication channel, and people typically utilize the path of least resistance when reaching out to a company, so social media makes it easy to get to the right person within an organization very quickly. Also, people are migrating to social media to share resources and problem solve, so if you block access, you’re preventing your employees from accessing people who can offer solutions and keeping them at the mercy of time-consuming, paid phone tech support.
Provide Guidelines and Trust Your Employees
Guide your employees in the appropriate use of social media. Remind them that they are representing your company and to refrain from negativity, profanity, and augmentative or confrontational conduct. Encourage them to listen to the chatter and not to be afraid to disclose their identities. Social media is about building relationships, and people don’t build relationships with companies, they build them with people.
You have to trust your employees, and the best way to guide social media efforts is to provide suggestions about how they can help you. Encourage them to report any negativity they bump into, or encourage them to jump in and offer to connect the customer with someone within your organization who can help. This can effectively turn your entire organization into a customer-service team.
The Viral Epidemic
The beauty of social media is that information often spreads virally. Consider the instant celebrity of Susan Boyle from Britain’s Got Talent. Her audition earned her a soft spot across the globe almost overnight because the YouTube video was shared repeatedly across social-media channels. What did that do to viewership? Although few products or services can expect to gain that level of overnight notoriety, people’s choices are affected daily by recommendations made via social-media channels.
People like to share ideas and make recommendations. That’s how things go viral online, and social media provides an ideal vehicle because it’s so easy to share information. If your company is there, you can participate and respond.
Business is done, referrals are made, problems are solved, and chatter about brands happens every day on social media. If you block access, you’re missing out on amazing opportunities to develop relationships with potential customers, those who need help with your products, and people who are your best advocates. Worst of all, you’re handing potential business to your competition if they’re making it easier for customers to communicate than you are. Can you afford that? n
Christine Pilch is a partner with Grow My Company and a social-media marketing strategist. She trains clients to utilize LinkedIn, Twitter, Facebook, blogging, and other social-media tools to grow their businesses, and she collaborates with professional service firms to get results through innovative positioning and branding strategies; (413) 537-2474; linkedin.com/in/christinepilch; facebook.com/
growmycompany; twitter.com/christinepilch;
youtube/user/christinepilch; growmyco.com
Listings for December 20, 2010
Please click here
Commercial Real Estate BW12.10b
In the front lobby of StenTel in Springfield, several shelves are lined with decades-old typewriters, adding machines, and other outmoded devices.
One is a Dictaphone that used wax cylinders to make recordings; to erase a message and start over, the wax was simply heated and melted. Against another wall sits a Graphotype, a century-old machine that punched words onto paper from metal plates. One of the typewriters dates from the 19th century.
Among these devices, which Raymond Catuogno has collected over a lifetime in the transcription industry, is the first dictation machine he used to record court proceedings some 40 years ago. He would keypunch words onto reel-to-reel tapes, which a secretary would type onto paper. “How far we’ve come,” he said.
Indeed, Catuogno — who launched Catuogno Court Reporting in 1978 and later expanded the business to medical dictation and other fields under the name StenTel — is now president of a nationwide network of transcription services that employs the Internet and state-of-the-art communication tools to provide clients with same-day or next-day turnaround.
“We’ve grown to approximately 700 people working for the firm, across the United States,” he said. “Most of them work out of their homes, using the Internet, doing transcription for us.”
It’s a classic story of a business model that rode a wave of technological advances to grow market share. In this issue, BusinessWest examines how StenTel has continually staked out new ground on the cutting edge, and why this family business is well-positioned for the next wave of changes, particularly in health care.
Courting a Career
Catuogno’s life may have been completely different had he not taken a typing course as a teenager.
“After high school, I wanted to build skyscrapers and bridges around the world. But my father said, ‘geez, Ray, I don’t have the money to send you to college; what about joining the Navy on the GI Bill?’ I said, ‘sure, Pop, no problem, I can do that,’ and I joined the Navy.”
He ended up stationed in Key West, Fla., and because he had taken that high-school typing class, he was assigned an administrative role there. Later, his boss sent him to Newport, R.I., where he went through the Naval War College, learning about military law. After that, he returned to Florida, where he served as a court reporter for Navy court martials in Key West and similar Air Force proceedings at Homestead Joint Air Reserve Base in Miami.
“Back and forth along the Florida Keys for three and a half years … that was a really good duty,” he recalled with a smile.
After his military service, Catuogno brought his skills back home to Springfield, where he took a job as a court reporter at Hampden Superior Court, and also started picking up freelance work in courts across the region. In 1978, sensing a growing opportunity, he launched Catuogno Court Reporting, and eventually grew it to five offices, in Springfield, Boston, Worcester, Chelmsford, and Providence, R.I.
But that was only the beginning.
“Over the course of time, we ended up helping a gentleman out with medical transcription, and medical transcription was becoming a national type of business, so we started doing that, too,” Catuogno said. Transcription for insurance companies and police departments soon followed.
But medical transcription was a slower process back then, and required employees who were local.
“The way it used to be done was on tapes — cassette tapes, or even reel-to-reel tapes when we first began — and it’s changed along the way,” he said. “We went from tapes to phone dictation with 800 numbers, and then, of course, to the Internet.”
Catuogno’s son George joined the company in the mid-’80s and eventually took the reins of the medical-transcription side of the business.
“When we entered into medical transcription, we were transcribing cassette tapes for the first customers we picked up,” the younger Catuogno told BusinessWest. But even after the Internet, “we saw an opportunity to further develop that part of the business and do it well. We wanted to get the technology that would allow us to pick up and support customers anywhere in the United States, and wouldn’t be limited to the local region.
“When we went down that road,” he continued, “we saw what technology was available, and we saw an opportunity to develop our own technology.”
The breakthrough was the company’s development and patent of a system of combining audio and text in the same database, allowing doctors, police officers, or other clients to dictate information into the system and print out the transcript from the same location the next day. That technology allowed Sten-Tel to grow rapidly nationwide.
StenTel has since adopted speech-recognition technology and developed a product called Natural Language Processing, that codifies items such as problems, findings, allergies, procedures, lab tests, etc. That capability will streamline the construction of electronic medical records, which will soon be required of all medical practices in the U.S.
That federal mandate, George Catuogno said, will only make cutting-edge medical-transcription services more important, as doctors, by and large, are not going to want to keypunch their own records.
“That’s just not going to happen. In smaller markets, the low-volume guys may be willing to do that, or have their staff do some of that work,” he said, but he predicts most offices will rely on transcription professionals who can create those documents with speed, completeness, and efficiency. “In the end, time is money for these guys.”
New Opportunities
StenTel has built its client roster to more than 7,000, including some of the largest hospitals in the region, including Baystate Medical Center, Mercy Medical Center, Holyoke Medical Center, Wing Memorial Hospital, and UMass Medical Center, as well as Mass General and Brigham and Women’s Hospital in Boston.
“Police, lawyers, doctors — they use handheld recording devices, and they download those through the Internet, and thousands of reports come here daily,” Ray Catuogno said. “Transcriptionists located across the country access those reports, transcribe them in their homes, and then send them back to our mainframes.”
From his start in a one-room office on State Street, Catuogno’s Springfield operation now occupies the entire sixth floor of Monarch Place downtown. And with additional space has come new avenues for business.
“Our five New England offices are set up for attorneys to use,” he said, gesturing around the large conference room where he spoke to BusinessWest. “Lawyers come in and do arbitrations or depositions here just about every day. It gives attorneys a neutral place to go, which works well for the legal profession.”
The offices are also equipped with videoconferencing equipment, so individuals, groups, or companies can connect to some 10,000 sites around the world. “We can connect to China, Russia, Japan, South America, Europe … almost anywhere in the world.”
Like the use of StenTel offices by attorneys, this was a service that grew organically, and made sense. “It’s expensive to fly, and time-consuming,” Catuogno said. “Here, talking to someone on the TV screen, within five minutes, it’s like they’re here in the room. It’s amazing how it works.”
When asked what he enjoys most about this work, Catuogno immediately cited the relationships he has built over 45 years in the profession — with attorneys and court personnel, insurance companies and medical practices, and the public, but especially with the people his growing business employs.
“One of the things I enjoy is seeing young people come into this business and start their lives — lots of them don’t even have an apartment or an automobile — and then begin to grow,” he said. “As their lives evolve, down the road, you see them get their car, get their apartment, eventually become engaged, get married, have children, and really launch their lives.
“I call them all my family, my working family,” Catuogno continued. “I feel close to all the people here, and I love to see their successes. That’s probably my favorite part of doing this work today.”
But it’s a family business in the literal sense, too, as three of Ray’s children work in the Springfield office full-time, and another daughter, a teacher, helps out during the summer.
“That’s the exciting part,” he said. “The family being here means the business will continue for years to come and, I’m sure, become a much larger and more exciting business with all the new technologies coming on line.”
Whether it’s giving credit to the people who helped grow StenTel into a major player in transcription or proudly displaying those typewriters and dictation machines from the last century or two, Catuogno hasn’t forgotten the past as he looks to what promises to be a bright future. n
Joseph Bednar can be reached
at [email protected]
Extension of ‘Bonus’ Depreciation
The bill also extends through 2010 the 50% first-year bonus depreciation that had expired. The allowance is 50% of the depreciable basis of qualified property for assets purchased and placed in service for 2010. To qualify, the property must be a new (not used) asset that has a depreciable tax life of 20 years or less, software, water-utility property, or qualified leasehold-improvement property.
Land improvements also qualify as eligible property and include items such as sidewalks, roads, fences, bridges, and landscaping. There are no purchase or income limitations as described in the Section 179 deduction, and many large businesses can benefit from taking this extended provision to offset taxable income.
New Reporting Requirements
The law provides for $12 billion of tax relief and builds in some revenue raisers to help foot that bill. One revenue booster requires informational reporting (typically 1099-MISC) on rental-property expense payments of $600 or more for individuals who receive rental income. There are exceptions to reporting requirements, such as for individuals who can show that the requirements create a hardship, individuals who receive rental income of a minimal amount, for members of the military who rent their principal residences temporarily. Further guidance on these exceptions should come out by the end of the year.
What This Means for Your Business
For many, 2010 may be a year when cash flow does not match taxable income, and businesses are striving to maintain their capital in the business instead of paying taxes. If qualified-asset purchases are less than $2 million, a Section 179 deduction can be taken to reduce taxable income.
In addition, if there are new land improvements or qualified asset purchases over $2 million, taxable income can be offset by taking the bonus 50% depreciation. Businesses can also elect to exclude real property from qualified Section 179 property if the regular $2 million cap is close to being reached. Whichever method is used, there are several strategies that may be implemented to defer taxation. In deferring taxation, property owners have additional cash available to grow their business.
The act has given plenty to discuss over the coming months. With proper planning and analysis of capital purchases, businesses can achieve favorable tax treatment. Consult your tax professional as to the most effective approach as well as proper qualification and timing of purchases.
Jeffrey Cheney, CPA/CFE, is a manager in the Tax Department at Kostin, Ruffkess & Co., LLC, a certified public-accounting and business-advisory firm with offices in Springfield as well as Farmington and New London, Conn. Beyond traditional accounting, auditing, and tax consulting, the firm also specializes in employee-benefit-plan audits, litigation support, business valuation, succession planning, business consulting, forensic accounting, wealth management, estate planning, fraud prevention, and information-technology assurance; (413) 233-2300; www.kostin.com
Ann I. Weber is a partner with the Springfield-based law firm Shatz, Schwartz & Fentin. She specializes in estate planning, elder law, and probate; (413) 737-1131.
Kimberly A. Klimczuk, Esq. is a partner at Royal LLP, a women-owned law firm that exclusively represents management in all aspects of labor and employment law; (413) 586-2288; [email protected]
Jack St. Clair says that, while he was recovering from a serious automobile accident this past spring and summer — he was broadsided by a driver who ran a red light, and sustained nine broken ribs and a collapsed lung, among other injuries — he had a lot of time to think and reflect on his life and career.
As he was doing all this thinking, he told BusinessWest, he came to the conclusion that, despite what most would consider a highly successful career, mostly as a noted criminal-defense lawyer, he thought something was missing from the equation.
That ‘something’ became somewhat difficult for him to articulate, but it boils down to a desire to do more for many of his clients, while also honing his skills in what would have to be considered a new specialty within the law — representing the families of special-needs students with the goal of securing them the rights and services to which they are entitled from the community in which they live.
This new career ambition was spawned in large part by St. Clair’s grandson, an autistic child whom he referred to early and often as he talked with BusinessWest. Successfully representing the child and his parents in a recent case involving claims of unmet needs prompted St. Clair to want to do the same for others. And he’s hoping to achieve all that and much more by joining the Springfield-based firm Bacon Wilson, a move that both sides believe will bring a number of benefits.
A sole practitioner for most of his career, St. Clair said he opted to join a firm now because of the many opportunities such a move presents.
“When you’re one person, as I was for most of my career, you’re limited in what you can do,” he said, referring to both the volume of cases he could handle and the services he could provide to specific clients. “I didn’t want to be limited any more. I want to continue to develop a client base and service them in areas that I did at times, such as tax law and business law, but couldn’t continue to do.”
Meanwhile, Steve Krevalin, managing partner for Bacon Wilson, said the addition of St. Clair will enable this steadily growing firm, now with 44 lawyers, to reach new levels of prominence in this region and far outside it.
“He’s one of the best-known and highest-regarded lawyers in Western Mass. — by far,” Krevalin said. “His reputation allows him to attract a lot of clients.”
For this issue and its focus on business law, BusinessWest talked with St. Clair and Krevalin about what this partnership means for the lawyer and the firm.
Cases in Point
St. Clair officially arrived at Bacon Wilson on Nov. 1, and now occupies a large office in space that was most recently occupied by PeoplesUnited Bank (formerly Bank of Western Mass.) while it was still a tenant in the building at 33 State St., which is owned by several partners at the law firm.
There are boxes still to be unpacked, but St. Clair is mostly settled in. While his desk and credenza are dominated by pictures of his family, and especially his grandson, the walls are devoted mostly to paintings of the holes that comprise Augusta National Golf Club’s fabled Amen Corner.
St. Clair had the opportunity to attend a number of Masters tournaments, and has also amassed a sizable amount of golf memorabilia, including some letters from Bobby Jones, thanks mostly to his father, who was the long-time head of design and custom manufacturing with Spalding back in the days when it was a major player in the golf-equipment market. But St. Clair also secured from his father an intriguing outlook on retirement.
“He never retired, and I have the same opinion on that subject,” St. Clair explained. “My father used to say that, when you retire, you start to hang around with people who are only interested in whether there’s enough mayonnaise on the tuna salad; I have no intention of ever retiring.”
It was with this knowledge that his 34-year career is on the proverbial back nine, but certainly not near its end, that St. Clair contemplated what its next chapter would be. After all that contemplation while recuperating from the accident, he said it was time for a change — and to be re-energized.
“There’s a tremendous amount of vision in this firm — they don’t want to remain stagnant,” he said of Bacon Wilson. “They’re always looking for new ways to serve a client base, and they have a philosophy based in growth; that started the discussions, and after we talked, everyone felt that this could be an extremely good fit.”
St. Clair was with a smaller firm early in his career — he was part of Chicopee-based Murphy, McCoubrey, Murphy, St. Clair, Gelinas, and Auth — but for the past 20 years or so, he’s been on his own.
Part of the reason he didn’t join a large firm early on is that he was fairly certain that, if he did so at that stage of his career, he probably wouldn’t have been able to try the high-profile cases he would go on to handle.
“I wanted to try cases right away,” he explained. “And if I was the head of any large firm in Boston, Washington, or here, I wouldn’t let a rookie out like that. But I had the confidence, and I won those cases. That’s something I wouldn’t have had the opportunity to do if I was with a large firm.”
Three decades later, however, circumstances had certainly changed. St. Clair was no longer a rookie and didn’t have to worry about getting high-profile cases. He was, however, looking for an opportunity to tap the resources of a larger firm and generate growth potential for himself and those he would work beside.
That’s when talks began in earnest, first between St. Clair and Gary Fialky, a long-time friend and senior partner with Bacon Wilson, and later with Krevalin, who told BusinessWest that the addition of St. Clair made sense for both parties, which is a pre-requisite for any move of this nature.
“The first threshold before we take in anyone — first year or after 30 years — is that the personalities have to gel; if that doesn’t work, we pass,” he explained, adding that St. Clair easily met this test, and that his personality, track record, and reputation combined to make this a a solid fit.
Krevalin said the decision to bring in St. Clair is perhaps the firm’s most high-profile addition in recent years, but also simply the latest of many steps taken to give the firm more depth and opportunities for growth. Elaborating, he said the firm has added a number of lawyers with established practices over the past decade, many in Hampshire County, where the firm has greatly increased its presence with offices in Northampton and Amherst, but also several in Springfield.
Growth opportunities from such additions come from essentially acquiring those lawyers’ existing books of business, but also from the potential to provide other services to those clients from attorneys in the firm that specialize in many different areas, Krevalin continued, adding that, in St. Clair’s case, the potential is vast.
“He has a lot of clients that have used his litigation services that have other requirements, including estate planning, business, and many others,” he said. “We’re able to provide the backup and safety net for him.”
St. Clair agreed. “I’ve always had a practice that was all-consuming in that I was always running from one court to another,” he said. “And I’ve had a varied practice, doing a lot of criminal work in seven different states, but also civil work in three. I’ve always had a lot friends and acquaintances I couldn’t service because I was a sole practitioner. And this firm can service almost any need a person could have.”
While shedding some of the prior limitations he mentioned, St. Clair said he is also looking forward to working with other lawyers at Bacon Wilson to develop a specialty in special-needs work.
“I saw what can happen in a school district that fails the child and doesn’t provide the resources it agreed to provide,” he explained. “I really wanted to develop a practice dealing with the special needs of children; it’s certainly one of the most rewarding areas one can get into, and I’m going to bring a passion to this.”
Powerful Arguments
As he talked with BusinessWest, St. Clair used the words ‘energy’ and ‘energized’ several times each.
He said there is quite a bit of the former at Bacon Wilson, a firm that has more than doubled in size over the past eight years. And he utilized the latter when talking about what both his move to the firm and the experiences representing his grandson have done for him.
Just where all this energy will take St. Clair and the firm remains to be seen, but it’s certain that this high-profile change for both parties will bear watching. n
George O’Brien can be reached at [email protected]

From left, Vincent Calvanese, Donald Calvanese, and their father, Andrew Calvanese, say they love the history of Storrowtown and the memories it has created for patrons.
Course of Action
However, it took a tremendous amount of work to ready the historic buildings for use again. But the family worked as a team and began renovating and cleaning even before negotiations were finished. They got down on their hands and knees and scrubbed floors, painted rooms and ceilings, put in new carpeting, and renovated the entire kitchen.
In November 2003, after months of hard work, they opened the doors Thanksgiving week and were thrilled to have 600 people enjoy the holiday there.
This year, they will feed more than 1,000 at both a sit-down meal inside the old building and at a buffet in the Carriage House across the green.
Andrew says people love the ambience of the old tavern, and they treat it and the people who come there like family. He filled a large bookcase near the doorway with part of his late wife’s collection of more than 1,000 cookbooks for people to peruse while waiting for a table, and recently finished restaining the paneled walls, which took months of painstaking labor. He and his second wife got married there, and Storrowton is his favorite place because of the “romance here,” he said.
The old tavern has a fascinating history, as it is actually two buildings that were joined together. One is Atkinson Tavern, which was built around 1789 at Atkinson Hollow in the town of Prescott. The original owner was John Atkinson, Prescott’s last surviving Revolutionary War veteran, who used it as a store, tavern, and home for his family.
Andrew likes to point out that the Vermont Room, located on the second floor above the pub and tavern, was once used as lodging for guests who stayed there.
In 1928, when the state took Prescott by eminent domain along with three other towns in the Swift River Valley to create the Quabbin Reservoir, Helen Storrow had the building moved to the Early American village she was creating in West Springfield. In 1930, the Baptist meeting house, believed to be built around 1822, was brought to Storrowton Village from Southwick. It was joined to the tavern in 1957, doubling the size and scope of the restaurant.
The tavern has five dining rooms, which are furnished with period antiques. Andrew said his family members brought many of their own heirlooms there, which include a set of Gone with the Wind commemorative plates and a glass case filled with Hummel figurines.
The Calvaneses also took over the operation of the Carriage House, a modern banquet facility which sits on the other side of the green across from the tavern. It accomodates parties of up to 350 people.
Donald loves the atmosphere and the fact that the tavern is part of the village. “You can leave the restaurant with a glass of wine and walk around the green or sit on a park bench. It looks like something out of the Colonial days,” he said, adding that they like seeing patrons enjoying the grounds.
Vincent also loves the diversity of events held on the Exposition grounds, which add to their business. “What I love about Storrowton is that there is always action here. We can have a post-funeral reception in the afternoon and a wedding at night. Plus, there are events such as the horse shows and the Big E,” he said.
Just Desserts
Andrew’s career in the restaurant business began as a cleaning person at Friendly’s. A month later, he was promoted to dishwasher, and, a month after that, he became the evening shift manager. “Within three months, I was the highest-paid part-time employee at the store, making $2.50 an hour; the food business just fit me,” he said.
After that, he spent 20 years as delicatessan manager at Gus & Paul’s Bakery and Deli in Springfield, where he discovered not only how much he enjoyed working with people, but how fulfilling it was to help them create memorable life events. His next move was to Suffield Country Club, where he stayed until moving to Storrowton.
His passion for the business was passed on to Donald and Vincent, who both worked as dishwashers at the Mountain Laurel Restaurant in Enfield, Conn. when they were young teens. Donald went on to become a waiter at area restaurants, then moved on to Mount Holyoke College, where he worked as chef/manager of its food-service operation for four years, before spending four years at Wilbraham Country Club.
Vincent was introduced to the business at age 12, when he helped out at a wedding his parents were catering. “I remember how happy we made people,” he said, adding that knowing he plays a role in people’s memorable life events continues to be rewarding, even though he is behind the scenes. During the course of his career, he worked at several area restaurants and opened one in Haydenville named DaVinci’s, which he operated for two years.
At one point, he was offered the position of head chef at Storrowton Tavern, but didn’t take it because he didn’t want to leave his family members.
Family is extremely important to the Calvanese men and women, and so is history.
“I feel like this is my second home because, when I came in here, I thought about my personal memories. And now, we are creating them for others,” Andrew said. “When we hold a party here, it’s like having a party in our own home. This is a landmark that we have revitalized, and so many people are happy this is open again.”
Vincent agreed. “We have something special here. We are working owners and always have been. We are here just to make people happy. It’s our goal, and what we want to continue to do. When I was first offered a job here, I didn’t want to leave my family. But I somehow felt like I belonged here, and here I am now. Operating Storrowton is a challenge, but one that is interesting, due to the many events staged on the Exposition grounds.”
Andrew says many people think Storrowton Tavern is open only during the Big E, and some come back every year at that time, making their own history. But memories have always been made within the tavern’s walls, and that tradition will continue, which suits him just fine.
It’s called the Library.
This is one of the smaller dining rooms at the Publick House in Sturbridge. It was given that name because there are old books lining the walls — well, sort of.
Because this room is rather small and space was needed to comfortably sit people and serve them, the books, perhaps 100 or more of them, were sawed in half decades ago (no one really knows when), placed within shallow bookcases, and glued to the walls. Visitors who don’t know this have tried to pull books out, sometimes tearing the binding in the process.
“We’ve thought about getting some new volumes, but the ones with the binding coming off … they add a little old charm to the room,” said Michael Glick, general manager of this landmark, parts of which date back to 1771.
Charm can be found in many places here, and in many forms. This includes some of the other dining facilities, such as the Card Room — which dates back to when the Publick House was a stagecoach stop; women were not allowed in this room then, and had to gather outside in the ‘women’s sitting room,’ which still exists today, although men sit there, too — and the Pumpkin Room, so named because of the wood used within.
But it also includes traditions, such as the scarecrow-decorating contest recently staged, the ‘breakfast with Santa’ event upcoming, and the smiley-face cookies given to each child upon completion of their meal. There’s also the menu, dominated by old New England favorites, such as pot roast, chicken pot pie, and especially turkey and sweet rolls.
And then, there are the ghost stories. “No one here now has actually seen one,” said Glick, “but there are stories … people say we have ghosts here, and we’ve had a few mediums in here to look around.”
Take all this charm and put it at what would have to be called the crossroads of Southern New England — Sturbridge sits at the intersection of I-84, the Mass. Turnpike, and Route 20 — and it would certainly seem like a recipe for business success. And some of the numbers Glick has would certainly certainly confirm this.
He estimates that roughly 1,500 people will be served dinner this Thanksgiving, the busiest day of the year for the Publick House. Meanwhile, the facility will probably handle 135 weddings this calendar year, including 11 in December, a popular month for such ceremonies at this institution because of its elaborate holiday decorations. Meanwhile, the landmark’s bakery, which records more than $500,000 in business annually by itself, will turn out more than 300,000 of those sweet rolls each year, as well as 950 pies each Thanksgiving. As for turkey, they serve more than 60,000 pounds per annum.
Overall, more than 110,000 people will visit the Publick House complex annually, for lunch, dinner, banquets, weddings, assorted get-togethers, and, of course, Thanksgiving. Some will stay in one of 115 guest rooms, 23 at the historic inn, or 92 at a motor lodge across the 62-acre complex.
For this special look at the restaurant sector, BusinessWest visits the Publick House and details why it has become a destination for people from across New England and beyond.
At a Crossroads
As he discussed the Publick House, its history, and location, Glick used the word ‘converge’ early and often.
People do a lot of that in Sturbridge, he explained, noting that, because the community is approximately in the center of Southern New England, and easy to get to from Springfield, Hartford, Worcester, Boston, New York, and just about anywhere else, families, business groups, civic organizations, and even senior-living complexes will make this the place to meet.
The ease with which people can get to the Publick House — not to mention its track record for success — is borne out in the results of a recently conducted survey of patrons.
“We asked people how far they came, and for how long they’ve been coming here,” said Glick. “The survey revealed that, on average, they’ve been coming for more than 25 years, and traveling more than 50 miles.”
Those numbers would indicate that the Publick House is truly a destination, something it wasn’t when it was founded as an inn and tavern by Col. Ebenezer Crafts in 1771. Then, as now, at least in some respects, it was a place to stop on the way to somewhere else.
Indeed, located just off the old Boston Post Road (now Route 20), the Publick House was a popular stop for those traveling or bringing commerce across the state to its capital, or from New York to Boston, something that had to be done by land during the War of 1812 because of a British blockade in the Atlantic.
Now owned by the Harrington family, which also owns the Hawthorne Inn in Salem, the Publick House complex has been expanded numerous times over the years. As he led BusinessWest on a tour, Glick pointed out a maze of hallways and staircases designed to connect buildings and additions.
Today, there are two main dining areas — the Tap Room, which can seat just over 100, and Ebenezer’s Tavern, which can host about 80. There are several other smaller rooms used for a la carte dining, however, including the Library, the Pumpkin Room, the Card Room, the Pineapple Room (so-named because the wallpaper features that fruit), and the Conference Room, among others.
There are also some larger facilities, such as the Barn Room, called that because it was an actual barn decades ago. It is often used for receptions prior to weddings and other small functions. There’s also Crafts Hall, named after the founder, obviously, which can seat 50 and is ideal for corporate meetings, and Paige Hall, named after a long-time innkeeper, and the most recent addition to the complex, in 1981. It was built over an old deck, can seat more than 200 people, and has become popular for class reunions, team functions, and other gatherings.
Talking Turkey
As he took BusinessWest through each of the rooms at the Publick House, Glick said many are not in use every night (and the restaurant is open 365 days a year), but do come into play for various types of functions or when the complex is especially busy.
But each one is full on Thanksgiving, he noted quickly. “Every nook and cranny of the place is used; there are tables everywhere — but in a comfortable fashion.”
In the Library, for example, there’s a large table that can sit 12 people comfortably. There’s also a small, alcove-like space. “People can put the kids there, just like they might at home,” he said.
Meanwhile, the bakery, which is humming most days, is especially busy on Thanksgiving and, even more so, on the Wednesday before, Glick noted. “You’ll usually find me working in the bake shop on Thanksgiving Eve,” he said, adding that many additional hands are needed to take and ring up orders, and box the pies and other desserts made for that holiday. “We sell thousands of sweet rolls for Thanksgiving.”
As for the menu, Glick said, “every day is Thanksgiving.” By that, he meant that turkey is always a popular choice, and in fact, there are two options within the ‘classics’ section of the menu — a roasted turkey dinner and a ‘Publick House Thanksgiving dinner.’ The latter comes with deep-dish apple pie or Indian pudding with ice cream, and coffee or tea.
Other ‘classics’ include baked scrod, fish and chips, chicken pot pie, shepherd’s pie, and prime rib. There is a also a ‘specialty fare’ page of the menu that includes ‘Chicken Quinn’ (topped with lobster meat, asparagus, and hollandaise sauce), barbequed salmon, peppercorn-crusted swordfish, a half rack of lamb, and Jamaican pork chop topped with pineapple salsa.
“We’re old-world New England,” Glick said, when searching for words to describe the cuisine. “Things like pot roast, chicken pot pie, lobster pie … these are New England classics; we have menus going back to the ’50s, and those items are on them — and they’ll always be there.
“What we say in our advertising,” he continued, “is that our chefs have taken those old favorites and added modern, unique twists to that menu.”
Overall, the Publick House has held up well during the prolonged downturn, said Glick, noting quickly that, like all establishments of this kind, this landmark has been impacted by the wide decline in discretionary spending, but also has benefited in some ways.
In response the global belt-tightening, the Publick House has done some discounting, which is somewhat out of character, he explained, but the specials, such as a two-for-one deal covering lunch or dinner on Mondays, Tuesdays, and Wednesdays, have certainly helped increase volume on those traditionally slower days of the week.
“Business is definitely a little slower on Thursday because of that coupon,” he explained. “But now, it’s not unusual for us to have 80 people in for dinner on a Monday, whereas before the coupon, and before the recession started, we wouldn’t approach that volume.”
The wedding business, meanwhile, has been helped by the addition of a large tent — in place between May and November — that provides couples with a different, lower-priced option. The tent has played a key role in boosting overall wedding bookings from just over 100 on average to more than 130 for 2010, and 27 ‘tent’ weddings have already been booked for 2011.
The tent, the discounting, the continuation of age-old traditions, and the addition of some new ones have definitely helped bring more people to the old inn on Route 131, said Glick, from across town, but also across the region.
The Spirit Moves Them
Glick recently received a book in the mail, an autographed copy of New England Ghosts, by David J. Pitkin. In it, on page 209 under the subheading “A Publick Ghost,” Pitkin relays the story of a couple that had an apparent encounter with a ghost while staying at the inn during the holidays in 2000.
Actually, it was the young woman who saw it while her husband was out of the room for a moment. “All at once, I had an experience I’ll never forget,” she’s quoted as saying. “To the left of the room’s doorway, another person appeared. It was an older man in a top hat and wearing what looked like an old, black, Inverness-style caped coat. He didn’t move, and didn’t seem to look directly at me. He was there for a minute surrounded by a mist or fog. He was visible for just a few minutes, and then he was no longer there.”
Glick had yet to read that account before meeting with BusinessWest, but he was aware of the story mentioned, as well as a few others. He said one of the landmark’s bartenders insisted that, through a window, he saw the ghost of Mehetable Chandler, Ebenezer Crafts’ wife, sitting at a table in the Pineapple Room (there’s a picture of her on one of the walls, so the staff would know what she looked like). And there was another incident where several guests, in different parties, said they were awoken by the sounds of glass breaking and other indications of a large-scale incident in the Tap Room. No evidence of anything was ever found.
Whether there’s any substance to these reported sightings, or encounters, is a matter of conjecture. But ghosts aside, there are plenty of other sources of charm at the Publick House — not to mention turkey and sweet rolls.
Together, it all makes this 240-year-old landmark a great place to converge.
George O’Brien can be reached at [email protected]
A Listing of Available Commercial Real Estate For Sale and Lease
The recently issued exposure draft on lease-accounting rules proves to be one of the more significant and far-reaching proposals presented this year. Even though proposed lease-accounting changes are in draft form as we write this, they have been years in the making. As a result, the core elements are unlikely to change and will impact every organization that enters into a lease agreement.
Apply Right Model
The FASB’s exposure draft states that, with a few exceptions, lessees and lessors should apply a ‘right-of-use’ model in accounting for all leases. On its balance sheet, a lessee would recognize an asset representing its right to use the leased asset for the lease term and a liability to make lease payments. Meanwhile, the lessor would recognize an asset representing its right to receive lease payments depending on its exposure to risks or benefits associated with the underlying asset. Your accountant should be prepared to share additional details about this part of the proposed lease changes.
Calculating these assets and liabilities can be a challenge because the exposure draft assumes the longest possible lease term that is more likely than not to occur. To make these calculations, management, with its accounting professionals, must make certain assumptions, including expected future payments, probability of lease renewal, current and future market conditions, and other considerable changes that may affect the assets and liabilities.
A larger liability could exist in the event that lease-extension options stated in the original lease contract are exercised. For example, if the exercised lease agreement states a five-year contract, with options to extend an additional five years, and management determines it will use the space for the entire 10 years, then all 10 years of lease payments must be recorded as a liability at the present value based on all 10 years.
Key Accounting Changes
If confirmed, the proposals included in the exposure draft will result in considerable changes to the accounting requirements for both lessees and lessors.
Impacts to profit-and-loss statements as a result of the proposals in the exposure draft will be significant, as will balance-sheet alterations. Compared to current U.S. Generally Accepted Accounting Principles (GAAP) standards, if accepted, the proposals could result in much larger reductions on the profit-and-loss statements. For example, currently, U.S. GAAP requires the recognition of only a lease expense in an entity’s financial statements. The new proposal will require that same entity to recognize an interest expense on the lease liability, as well as an amortization expense on the right-of-use asset.
Here, the right-of-use asset is also subject to impairment. So an entity could record this right-of-use asset at the present value of its future minimum lease payments and immediately have to impair the asset as a result of fluctuations in the market. This could result in an extraordinary loss that would require close accounting and valuation attention as it comes into effect.
Response by Banks and Regulators
As a result of the new lease-accounting standards, balance sheets reflecting these new rules will be subject to immediate change. Will regulators and bankers consider the impact of the new lease-accounting rules when calculating financial-statement ratios and debt covenants? That’s uncertain.
We’ll have to wait and see how regulators and bankers interpret financial statements after the accounting change. To strengthen relationships with regulators and bankers, take a proactive approach by engaging in conversations about how the new lease-accounting rules will affect your business and financial statements.
Looking Forward
Tenants may prefer shorter-term leasing options to avoid recognizing larger lease liabilities. The downside is that shorter leases may increase lease rates to recover leasehold improvement build-outs and/or commissions paid to originate the lease. Some tenants may even be enticed to purchase real estate because there will no longer be a benefit to excluding these assets and liabilities from their financial statements.
The proposed lease-accounting changes will have a profound impact on all those entities that enter into leases — especially in the real-estate industry. Attending to your business yet ignoring the impending changes would be a mistake. Instead, in anticipation of the adoption of the new lease-accounting rules, talk with your accountant and build a plan to ensure the financial position of your company.
Kyle Richard, CPA, and Joe Milardo, CPA, are members of the Real Estate Services Group at Kostin, Ruffkess & Co., LLC, a certified public-accounting and business-advisory firm with offices in Springfield, as well as Farmington and New London, Conn. Beyond traditional accounting, auditing, and tax consulting, the firm also specializes in employee-benefit-plan audits, litigation support, business valuation, succession planning, business consulting, forensic accounting, wealth management, estate planning, fraud prevention, and information-technology assurance; (413) 233-2300; www.kostin.com
Chart of area Insurance Agencies
Ranked by Number of Agents
Chart of Commercial Printers
Ranked by Number of Employees
Coming Home
Gaulin was born in Holyoke to Canadian parents; when the Great Depression deepened in the 1930s, they returned to Quebec. While attending school there, he discovered a passion and aptitude for art which would continue throughout his life.
In 1944, he returned to Holyoke and joined the U.S. Navy shortly thereafter. Following the service, he began his graphic-arts career at American Pad and Paper Co., completing his letterpress apprenticeship and working as a pressman for several years before being promoted to head of AMPAD’s printing operation.
He introduced offset printing to the company, but his heart remained in letterpress.
“Offset printing took over at that time, and I did bring in offset at AMPAD,” he noted. Wisly, which changed hands in 1956 and underwent a name change to Hitchcock Press, was seeing similar changes. “But when I bought Hitchcock in 1971, it had both letterpress and offset, and we converted more and more into letterpress.”
Letterpress, which uses a reversed, raised surface to press relief text and art onto the paper, has a distinguished history; in fact, its creation in Germany by Johannes Gutenberg around 1440 is considered by many to be the most important invention of the past millennium.
His method of printing from movable type allowed, for the first time, the mass production of books; Gutenberg produced an estimated 180 copies of his most famous work, the Gutenberg Bible, in about a year, the same time it would have taken a scribe to complete one copy by hand. Fifty years after the invention of letterpress, more than 15 million books in about 30,000 titles existed in the world — changing the course of human history.
Over the next 500 years, letterpress printing continued to improve and gradually became more mechanized. But what originally made the process so revolutionary — its speed and efficiency — was a factor in its decline starting in the mid-20th century, as offset printing proved to be even faster and less expensive; it still dominates the industry today.
But the public didn’t abandon letterpress completely, and recent years has seen a resurgence in its popularity, Gaulin said.
“It came back because it has what no other printing has: depth,” he noted. “By comparison, you might say offset printing is completely flat, whereas letterpress has a different feel; it has depth, what we call an impression.”
The artistry and aesthetic pleasure of letterpress products are their major appeal to Gaulin, who has always considered himself an artist and photographer at heart but a printer by trade. Several years ago, he created a line of letterpress notecards created from his own artwork, earning an Award of Recognition at the 2005 Premier Print Awards, the world’s largest competition of printed products.
Many clients who approach Hitchcock for invitations, cards, and other projects submit designs through its Web site.
“We receive computer files, and we have plates made; we use magnesium plates because I consider them superior,” Gaulin said. Type is set manually, and artwork is placed directly onto the plate by an engraver. “When the plate is made, we run it on the letterpress.”
For wedding invitations, Deanna said, “we’ll give the bride the plate if they want it; sometimes they’ll frame it.”
Clients may design their own products or hire someone else to do it, she added, but if not, Hitchcock also offers design services. “We will help anyone who needs help to make it unique.”
And some of the shop’s recent products are striking indeed, with invitation cards ranging from a wedding reception at the Holyoke Merry-Go-Round (complete with die-cut horses) to a wedding on Oct. 30, with intricate Halloween-themed artwork rising subtly from the paper along with the text. Guy also showed off a card featuring both letterpressed text and offset artwork — a way for a client to save money.
Sharing a Passion
Gaulin has been an innovator as well. For example, he developed what he calls the GrayTone method of letterpress printing for a series of note cards and prints. Unlike halftone printing, which uses black ink only, requires one plate, and goes through the press one time, GrayTone uses gray inks and black ink, and the art is computer-manipulated to yield a certain number of gray values, each given its own plate, along with one black plate.
To demonstrate, he showed BusinessWest a calendar he produced, featuring a photo he took in the Grenadines, that was converted to five sets of plates and went through the letterpress five times to achieve a depth and richness halftone doesn’t offer.
Gaulin shares his passion for letterpress in other ways, including a blog he publishes at www.hitchcockpress.com, where he posts descriptions of various customers’ jobs, along with step-by-step photos.
It is there where he explains why he has continued working into his 80s.
“To my friends who wonder why I do not retire,” he writes in one entry, “I met a charming young lady and made her happy by designing and producing a fine letterpress wedding invitation package for her … and we became friends. What a wonderful world.”
After more than six decades in the business, Guy Gaulin is still making impressions for customers — and they’re still making an impression on him. n
Joseph Bednar can be reached
at [email protected]
A chart of area accounting firms
Ranked by Number of CPAs in Western Mass.
Timothy P. Mulhern, Esq. is a partner at Springfield-based Shatz, Schwartz and Fentin, P.C., providing tax and business legal services since 1979; (413) 737-1131; [email protected]
Recently Enacted Tax Changes
The remainder of this article focuses on the recent Small Business Jobs Act of 2010, which was signed into law by President Obama on Sept. 27. These are the highlights of this legislation:
• SBA loan limit increase. It’s no secret that, during a recession, credit for businesses is hard to obtain, if not impossible. With revenues down, many small businesses are becoming undercapitalized, and may also have a lot of cash tied up in receivables or inventories. An option available for credit has always been by way of a Small Business Administration loan, or SBA loan for short, obtainable through most banking institutions.
These loans have federal government backing that makes a favorable credit decision by your bank a lot easier to obtain. In this new legislation, the maximum lending limit for SBA loans was permanently increased to $5 million for two of its largest loan programs, the 504 and 7(a) loan. A manufacturer could qualify for up to $5.5 million in the 504 program. It also temporarily increases the more popular SBA express loans from a maximum of $350,000 to $1 million. Smaller businesses often utilize these fast-track loans with fast approval and lower fees.
• Increase in Section 179 capital acquisitions. This provision gives a company the option to expense up to $500,000 of eligible new capital equipment and furnishings purchased, if the total capital outlays are less than $2 million. This section of the federal tax code, more commonly referred to as the Section 179 deduction, was set to return to a maximum of $25,000 to write off in 2011. Congress, in expanding the total capital purchases limit to $2 million, significantly expands this favorable tax deduction to up to $4.5 million for individuals and businesses to get this benefit, according to the president’s press release on Sept. 27, when he signed this legislation into law.
• New $30 billion lending fund. This new fund was established to provide smaller banks with much-needed capital and incentives to then lend out to small businesses. According to the legislation, eligible institutions “must provide to the government a small-business-lending plan describing how the institution’s business strategy and operating goals will allow it to address the needs of small businesses in the areas it serves, as well as a plan to provide linguistically and culturally appropriate outreach, where appropriate.”
• Health-insurance deduction for the self-employed. This provision now allows a self- employed business owner to deduct the cost of their own health insurance premiums on their Schedule C profit or loss from business. These business owners were previously allowed to take this as a deduction from their adjusted gross income and reduce their taxable income only. The new provision allows for the health-insurance deduction against the self-employment tax, which could amount to a 14.13% tax savings on the premiums paid.
• $10,000 deduction for start-up costs. This provision allows for a new company to expense its startup costs of up to $10,000, if no more than $60,000 is spent. Startup costs, which typically include initial fees for attorneys, consultants, state filing fees, and other one-time setup costs, are normally capitalized and amortized over a number of years. A new company may elect to opt out of the expensing option, especially if it already has a loss for the first year.
Meet with Your Outside Accountant
Chances are you have one. If you don’t, consider getting one. The reason you’re in business is because you have a niche and do it well enough to have your own business. The reason you need an outside accountant is because they too have a niche and do it well enough to help you and your business. In other words, do what you do on a daily basis because it is what put you where you are in the first place, and use the expertise of an independent accountant or CPA to advise you on tax strategies.
Your CPA should be acutely aware of your business and keep you abreast of any new or changing tax initiatives that apply to you and your business. Your CPA should also know your banker and be able to work directly with you and them in designing lending programs that fit. Remain in contact with your CPA frequently during the year, even if it’s a quick phone call or e-mail. Even more importantly, schedule a review of your year-to-date financials well before Dec. 31 so that you will have ample time to implement their suggestions into your own personal scenarios.
Conclusion
One key to success for you and your business is to stay in contact with your accountant. He or she can be an important and reliable asset to you and your business, whether it’s by helping you with financing, business advice, or tax planning. And stay on those legislators; they may even help you with tax relief if enough businesses and individuals get involved.
Nicholas LaPier, CPA, is the principal at Nicholas LaPier CPA, P.C., located in West Springfield; (413) 732-0200; www.lapiercpa.com
A list of area physical therapy and rehab services
The Mass. Medical Society recently released its annual Physician Workforce Study, showing a fifth consecutive year of shortages of primary care physicians, half of primary care practices closed to new patients, shortages in 10 of 18 physician specialties across the state, and community hospitals continuing to be the most affected by persistent physician shortages.
The 2010 study is the society’s ninth annual look at multiple aspects of the physician workforce, and builds on the previous eight years of data. The study surveys teaching hospitals, community hospitals, practicing physicians, medical directors of medical groups, and resident and fellow programs throughout the state. It is the most comprehensive examination of the physician workforce in the state done on an annual basis.
The report’s key findings include:
• The primary care specialties of family medicine and internal medicine are in critically short supply, the fifth consecutive year of shortages for these specialties;
• Ten of 18 specialties studied have been found in short supply, three more than last year;
• High percentages of primary care practices are closed to new patients: 54% of family medicine physicians and 49% of internal medicine physicians are not accepting new patients;
• Wait times for new patients for primary care continue to be long, with an average wait time of 29 days for family physicians and 53 days for internists;
• With the exception of Boston, physician shortages exist in all regional labor markets across the state;
• Community hospitals continue to be the most seriously affected by the physician shortages, with difficulty filling vacancies and retaining physicians, resulting in the need to alter services and change staffing patterns; and
• The fear of being sued remains a substantial negative influence on the practice of medicine, affecting access to and availability of physician services.
“The findings from this latest analysis,” said Dr. Alice Coombs, president of the Mass. Medical Society, “clearly show how fragile access to care for patients is across the entire Commonwealth.
“The state’s universal health care plan has improved access to care,” she continued, “but universal coverage and access can only be sustained with a strong physician workforce. As we continue to look at reforming the health care system, we must do so carefully and deliberately in all aspects, and that includes the next steps for cost control, particularly with respect to establishing a fair system of payment reform.
“A strong physician workforce is critical to delivering top-quality and cost-effective care,” Coombs went on. “If physicians think that the viability of their practices is threatened or unsustainable under a new payment system, Massachusetts may encounter further problems with recruitment and retention. And that, certainly, will affect patient care.”
Coombs said the physician workforce in Massachusetts continues to be affected by a lingering poor practice environment in the state. The Society’s Physician Practice Environment Index, a statistical indicator of nine factors that shape the environment in which physicians provide patient care, dropped 0.8% in 2009, and has fallen in 16 of the past 18 years. Since 1992, the Massachusetts Index has declined by 26.4%, significantly more than the 21.3% decline in the comparable national index. The index takes into account such factors as the cost of maintaining a practice, median physician income, liability insurance rates, and hours spent on patient care.
Here are some details on the report’s key findings:
Specialties Classified in Short Supply
The medical society’s 2010 analysis found 10 of 18 specialties studied in short supply: dermatology, emergency medicine, family medicine, general surgery, internal medicine, neurology, orthopedics, psychiatry, urology, and vascular surgery.
Over the last three years (2008-10), six specialties have been operating within tight labor market conditions in each of those years: family medicine, internal medicine, vascular surgery, urology, dermatology, and neurology.
A trend analysis over a five-year period (2006-10) shows that 11 specialties have been in short supply in at least three of those five years: family medicine, internal medicine, vascular surgery, urology, dermatology, neurology, psychiatry, general surgery, orthopedics, emergency medicine, and neurosurgery.
Primary Care Practices Closed to New Patients; Long Waits
The primary care specialties of internal medicine and family medicine continue to be under intense pressure following the establishment in 2006 of the state’s health care reform law, which resulted in some 440,000 residents being added to the insurance rolls.
A survey of physician practices showed that approximately half of primary care physicians are not accepting new patients. The percentage of family medicine physicians who are not accepting new patients has increased from 30% in 2007 to 54% in 2010 — the highest it has been in four years. The percentage of internal medicine physicians no longer accepting new patients decreased slightly from the previous year to 49% in 2010 — the same level it was in 2007.
Meanwhile, long wait times for appointments for new patients continue. For internal medicine, the average wait time increased to 53 days, nine days longer than last year’s figure of 44 days and the highest it has been in six years. For family medicine, the average wait time is 29 days, 15 days shorter than last year’s figure of 44 days.
Shortages Across the State
A regional analysis of the 18 specialties for the five metropolitan statistical areas in the state (Boston, Worcester, Springfield, New Bedford/Barnstable, and Pittsfield/Western Mass.) found that, with the exception of Boston, all regional labor markets were experiencing shortages of physicians. Critical shortages exist in Pittsfield/Western Mass. and Worcester.
In an analysis of the 18 specialties examined by the study, the percentage of practicing physicians in the four labor markets of New Bedford/Barnstable, Pittsfield/Western Mass., Springfield, and Worcester who responded that they were dealing with an inadequate pool of physicians, had difficulty in filling vacancies, needed to alter services, and needed to adjust staffing exceeded the percentage of physicians in the Boston market by at least nine percentage points.
In the four labor markets outside of Boston, more than two-thirds of the practicing physicians said there was an inadequate pool of physicians for recruiting. This characteristic was especially acute in New Bedford/Barnstable and Pittsfield/ Western Mass., where more than eight out of 10 said the pool was inadequate.
Community Hospitals Are Most Affected By Shortages
Community hospitals continue to be the most affected by the consequences of physician shortages. All (100%) of the medical-staff presidents of community hospitals reported they are experiencing difficulty filling vacancies, and 82% reported that the amount of time to recruit a physician has risen, an increase of 5% over the average of the previous eight years of the studies.
Community hospitals are also reporting the most difficulty with retaining physicians, with 64% saying retention has become harder over the past three years. However, this is an improvement from the average of the previous seven-year period, when 79% reported difficulty in retaining physicians.
Additionally, 64% of community hospitals reported that physician shortages required them to alter the services they provide, a substantial increase from 43% in last year’s study. Meanwhile, 82% of medical-staff presidents responded that physician-supply problems required adjustments in their staffing patterns, a large increase from 64% last year and the average ratio of 56% for the years 2003-09.
Professional Liability Hinders Practice of Medicine
The 2010 study once again found that medical malpractice concerns and the fear of being sued continue to have a substantial negative influence on physicians and the practice of medicine. This finding is consistent with the society’s previous workforce studies and its first-of-a-kind Investigation of Defensive Medicine in Massachusetts, released in November 2008, which showed that the fear of being sued is a serious burden on health care. Findings from the 2010 Workforce Study:
• A full 46% of practicing physicians surveyed said their practice has been altered or limited because of the fear of being sued, the same percentage as last year; and
• More than half of physicians in five specialties said they have altered or limited their practice because of the fear of being sued: neurosurgery (82%); urology (74%); emergency medicine (70%); orthopedics (70%); and obstetrics/gynecology (60%). Also, 40% or more of physicians in nine other specialties have changed their practice for the same reason: cardiology, neurology, gastroenterology, general surgery, dermatology, psychiatry, radiology, internal medicine, and family medicine.
Additional Findings
For the first time, more physicians (43%) expressed satisfaction with the practice environment than not (41%).
However, more physicians expressed displeasure with the tradeoff between patient care and administrative tasks. More than half (51%, up from 44% last year) of all practicing physicians regardless of specialty expressed displeasure with the abundance of administrative measures. Among primary care physicians, 59% expressed displeasure.
A chart of banks in Western Mass
Ranked by Total Assets* (Dollars in Thousands)
Donna Roundy, CPA serves as the senior audit manager in charge of the not-for-profit practice at Meyers Brothers Kalicka, P.C. in Holyoke. She is also the firm’s technical advisor on uniform financial reporting and compliance. Her primary focus is auditing and includes servicing not-for-profit and real-estate organizations with subsidized housing, as well as financial-statement preparation for closely held businesses; (413) 536-8510.
Largest Manufacturers
Ranked by the Number of Total EmployeesLargestManufacturers BW11.10a
— Joseph Bednar
Tim Moriarty says some patients who don’t speak English want to bring their own interpreter — a friend or family member — into the examination room. But that’s usually not a good idea.“They tend to withhold information from the patient. They might not know some vocabulary. And they often provide opinion, and you don’t know that they’re saying, ‘your cousin Bill had this same procedure last year, and he died, so you shouldn’t have it,’” said Moriarty, manager of Interpreter and Translation Services for Baystate Health.
Better to use one of the professional interpreters that hospitals are required by law to provide patients who don’t speak English.
“One of the standards of practice is transparency, to relate what’s said without adding or omitting anything,” he told BusinessWest. “Interpreters actually speak in the first person: ‘I feel pain today.’”
And when speaking for the doctor or nurse, they address the patient in the same way, as if they were the provider.
Ramona Quintana, who coordinates interpreter services at Mercy Medical Center, said it’s all about becoming a conduit, as if the third person in the room doesn’t exist.
“As an interpreter, I am not me,” she explained. “I’m trying to be as invisible as I can become, and my words and even my gestures become that of the patient, so the provider gets an idea of what’s going on, so he knows how to treat that patient — not just medically, but also with other issues that might be present.”
Quintana said some people have the impression that interpreting in a medical setting is easy work, simply reciting back and forth. “But it’s not just repeating words; it’s interpreting meaning.”
And it’s complex work, which is why a national certification for hospital interpreters has been established, starting with Spanish speakers this year; other languages will follow.
This month, BusinessWest examines how interpreter services are implemented at area hospitals, and why such programs are so necessary. After all, at such a critical moment in someone’s life, it’s important to have someone speaking not on their behalf, but directly in their place.
Beyond the Law
While most hospitals in Western Mass. have had interpreter services available from at least the mid-’90s, if not before, such programs were not mandated by state law until 2001. The law requires hospitals to provide ‘competent,’ trained interpreters, not family members. It also requires hospitals to designate a coordinator or director of such services; to post notices in emergency rooms, psychiatric units, and registration areas advising patients of their right to an interpreter; and translate relevant documents into languages commonly encountered at the hospital.
“Patients have a right to an interpreter, and that’s posted,” Quintana said, a standard document that outlines that right in dozens of languages. Quintana said Mercy sees not just Spanish speakers, but also Russian, Polish, Portuguese, Vietnamese, and Chinese speakers, among others.
“It’s quite a diverse community we serve as we try to meet these needs. And the languages we don’t speak, we reach through agencies in the area,” she explained, adding that interpreters need to be aware of vocabulary and cultural differences even within the same language group. “There are so many different cultures that speak Spanish, and South America is different than Mexico.”
While Massachusetts is among the states that have been responsive to the need for interpretive services, others cannot make the same claim, which is why national certification is a good idea, Moriarty said.
“Right now there are no national minimum requirements for interpreters,” he noted. “Some states have instituted testing and certain requirements, but most states don’t have that. National certification will require the interpreters in the field to demonstrate their knowledge or functional understanding of their practice, their knowledge and fluency in English and a second language, and their knowledge of medical terminology in both languages.”
Those requirements, he continued, will make it much easier for managers doing the hiring, because they can make assumptions that someone has a high skill level prior to being hired and not just count on someone’s education and state certification, if any, the requirements for which can vary widely from state to state. “Now, interpreters, will have to prove their skills before we bring them on board, and that minimizes the risk, especially to the patient. It ensures that communication between the patient and provider will be very clear.”
Because of Baystate’s size and the fact that about 80,000 patient visits require language translation each year, it boasts a wider range of interpreting skills in house than other regional hospitals, Moriarty said. Its staff of 45 can interpret Spanish, Vietnamese, Polish, Arabic, and Mandarin, and it works with two local agencies to provide services in Swahili and Khmer, among others. “Then, if a really unusual language comes up, which sometimes it does, we have telephonic interpreting with a company that assists us with more than 100 languages in less than 30 seconds.”
At Holyoke Medical Center, Spanish is the overwhelming language barrier, said Rafael Mojica, coordinator of the Community Outreach Department, of which interpreter services are a part. “Last year alone, we had almost 18,000 visits from Spanish-speaking patients who didn’t speak English, but we also had about 2,400 visits from patients who didn’t speak English but spoke another language, like Polish, Portuguese, Russian, Vietnamese, or Arabic,” he explained. Other patient visits required interpretation of Cantonese, French, Tagalog, Italian, Somali, Urdu, Gujarti, and sign language.
“We have staff in person from 6:30 in the morning to 11:30 at night, and overnight we have telephonic interpreting services that speak about 150 languages,” Mojica said. And because the hospital experience can be confusing and frustrating for a non-English speaker from a different culture, Mojica’s department goes beyond making sure services are provided when patients come through the door during the day.
“We originated what we call daily rounds,” he explained. “Every single morning, we have a medical interpreter visit all the bilingual patients and new admissions, and every morning we get a report making sure they can either speak the language or are informed of our services. And we make sure that, if any provider comes in, they call the interpreter. It’s pretty simple; we carry cell phones around the hospital, and we’re a phone call away.”

Emma Dias used to be an architect, but she gets more satisfaction building bridges between patients and care providers.
Beyond the Language
Even without the national certification, New England hospitals have proven to be progressive when it comes to honing interpretive skills. Moriarty serves as president of FOCIS (the Forum on the Coordination of Interpreter Services), members of which meet bimonthly at different hospitals across Massachusetts. They discuss issues including interviewing interpreters, working with interpreter contract agencies, defining patient encounters, and developing a basic assessment tool. The FOCIS model has since migrated across the Northeast and even to North and South Carolina.
And what hospitals are assessing isn’t just how well an interpreter knows the language, but, as Quintana noted, how well they help patients from different backgrounds and cultures navigate an often-anxious time.
“We need to guide patients,” she told the BusinessWest. “We not only serve as interpreters, but we meet different cultural needs. When a patient comes in, we ask that patient through an interpreter if they have any cultural needs that would make their stay more comfortable.”
At Holyoke Medical Center, Mojica said, not only are the interpreters fluent in at least two languages (English and Spanish), have formal interpretive training, and understand medical terminology, but they’ve also received specialized training in the areas of substance abuse, mental health and crisis intervention, domestic violence, oncology and bereavement, cultural competence, and diversity. Recently, interpreters underwent a five-week training course on health interpretation taught with the specific needs of the hospital in mind, reflecting the sort of emphasis on continuing education seen in many Massachusetts hospitals.
“It’s a very rewarding job,” said Mercy’s Quintana. “We do and see it all. It is about quality of life, and that spreads out to the community when patients leave, and society as a whole benefits.”
Yet, while seeing and hearing plenty during patient encounters, she said interpreters are trained not only to be good listeners, but also “fast forgetters,” due to the obvious privacy issues raised by having a third person in the doctor’s office or testing room.
“We also have to read body language. Different cultures have different body language,” she said, noting that certain gestures that are friendly in one culture are disrespectful in another. “Interpreting is more than words.”
Still, she said she sees herself largely as a conductor of language, like metal conducts electricity, hopefully presenting the meaning unchanged to the doctor, and the provider’s instructions back to the patient.
Her job, and that of other medical interpreters, is like electricity in another way, too, shining a light on what might otherwise be a dark, confusing experience. n
Joseph Bednar can be reached at
[email protected]
“They tend to withhold information from the patient. They might not know some vocabulary. And they often provide opinion, and you don’t know that they’re saying, ‘your cousin Bill had this same procedure last year, and he died, so you shouldn’t have it,’” said Moriarty, manager of Interpreter and Translation Services for Baystate Health.
Better to use one of the professional interpreters that hospitals are required by law to provide patients who don’t speak English.
“One of the standards of practice is transparency, to relate what’s said without adding or omitting anything,” he told BusinessWest. “Interpreters actually speak in the first person: ‘I feel pain today.’”
And when speaking for the doctor or nurse, they address the patient in the same way, as if they were the provider.
Ramona Quintana, who coordinates interpreter services at Mercy Medical Center, said it’s all about becoming a conduit, as if the third person in the room doesn’t exist.
“As an interpreter, I am not me,” she explained. “I’m trying to be as invisible as I can become, and my words and even my gestures become that of the patient, so the provider gets an idea of what’s going on, so he knows how to treat that patient — not just medically, but also with other issues that might be present.”
Quintana said some people have the impression that interpreting in a medical setting is easy work, simply reciting back and forth. “But it’s not just repeating words; it’s interpreting meaning.”
And it’s complex work, which is why a national certification for hospital interpreters has been established, starting with Spanish speakers this year; other languages will follow.
This month, BusinessWest examines how interpreter services are implemented at area hospitals, and why such programs are so necessary. After all, at such a critical moment in someone’s life, it’s important to have someone speaking not on their behalf, but directly in their place.
Beyond the Law
While most hospitals in Western Mass. have had interpreter services available from at least the mid-’90s, if not before, such programs were not mandated by state law until 2001. The law requires hospitals to provide ‘competent,’ trained interpreters, not family members. It also requires hospitals to designate a coordinator or director of such services; to post notices in emergency rooms, psychiatric units, and registration areas advising patients of their right to an interpreter; and translate relevant documents into languages commonly encountered at the hospital.
“Patients have a right to an interpreter, and that’s posted,” Quintana said, a standard document that outlines that right in dozens of languages. Quintana said Mercy sees not just Spanish speakers, but also Russian, Polish, Portuguese, Vietnamese, and Chinese speakers, among others.
“It’s quite a diverse community we serve as we try to meet these needs. And the languages we don’t speak, we reach through agencies in the area,” she explained, adding that interpreters need to be aware of vocabulary and cultural differences even within the same language group. “There are so many different cultures that speak Spanish, and South America is different than Mexico.”
While Massachusetts is among the states that have been responsive to the need for interpretive services, others cannot make the same claim, which is why national certification is a good idea, Moriarty said.
“Right now there are no national minimum requirements for interpreters,” he noted. “Some states have instituted testing and certain requirements, but most states don’t have that. National certification will require the interpreters in the field to demonstrate their knowledge or functional understanding of their practice, their knowledge and fluency in English and a second language, and their knowledge of medical terminology in both languages.”
Those requirements, he continued, will make it much easier for managers doing the hiring, because they can make assumptions that someone has a high skill level prior to being hired and not just count on someone’s education and state certification, if any, the requirements for which can vary widely from state to state. “Now, interpreters, will have to prove their skills before we bring them on board, and that minimizes the risk, especially to the patient. It ensures that communication between the patient and provider will be very clear.”
Because of Baystate’s size and the fact that about 80,000 patient visits require language translation each year, it boasts a wider range of interpreting skills in house than other regional hospitals, Moriarty said. Its staff of 45 can interpret Spanish, Vietnamese, Polish, Arabic, and Mandarin, and it works with two local agencies to provide services in Swahili and Khmer, among others. “Then, if a really unusual language comes up, which sometimes it does, we have telephonic interpreting with a company that assists us with more than 100 languages in less than 30 seconds.”
At Holyoke Medical Center, Spanish is the overwhelming language barrier, said Rafael Mojica, coordinator of the Community Outreach Department, of which interpreter services are a part. “Last year alone, we had almost 18,000 visits from Spanish-speaking patients who didn’t speak English, but we also had about 2,400 visits from patients who didn’t speak English but spoke another language, like Polish, Portuguese, Russian, Vietnamese, or Arabic,” he explained. Other patient visits required interpretation of Cantonese, French, Tagalog, Italian, Somali, Urdu, Gujarti, and sign language.
“We have staff in person from 6:30 in the morning to 11:30 at night, and overnight we have telephonic interpreting services that speak about 150 languages,” Mojica said. And because the hospital experience can be confusing and frustrating for a non-English speaker from a different culture, Mojica’s department goes beyond making sure services are provided when patients come through the door during the day.
“We originated what we call daily rounds,” he explained. “Every single morning, we have a medical interpreter visit all the bilingual patients and new admissions, and every morning we get a report making sure they can either speak the language or are informed of our services. And we make sure that, if any provider comes in, they call the interpreter. It’s pretty simple; we carry cell phones around the hospital, and we’re a phone call away.”
Emma Dias, coordinator of Medical Interpreter Services at Cooley Dickinson Hospital, said it’s gratifying to see interpreters make a real difference in someone’s hospital experience, which is often an anxious time even without language and cultural barriers.
“It’s very rewarding,” she said. “I was an architect for more than 10 years, and I never felt that rewarded. This is a really great field.”
Because CDH, like most all Western Mass. hospitals, also encounters more Spanish speakers than any other non-English language, Dias serves as a Spanish-speaking coordinator, and two per-diem interpreters also specialize in that language. Another per-diem interpreter speaks Portuguese (as does Dias), and the hospital contracts with an outside agency for other commonly heard languages, including Korean, Cambodian, and Chinese.
The hospital ensures that an interpreter stays with a patient who needs assistance throughout his or her visit, leaving when there’s a wait and returning for the next test or meeting with a provider.
Beyond the Language
Even without the national certification, New England hospitals have proven to be progressive when it comes to honing interpretive skills. Moriarty serves as president of FOCIS (the Forum on the Coordination of Interpreter Services), members of which meet bimonthly at different hospitals across Massachusetts. They discuss issues including interviewing interpreters, working with interpreter contract agencies, defining patient encounters, and developing a basic assessment tool. The FOCIS model has since migrated across the Northeast and even to North and South Carolina.
And what hospitals are assessing isn’t just how well an interpreter knows the language, but, as Quintana noted, how well they help patients from different backgrounds and cultures navigate an often-anxious time.
“We need to guide patients,” she told the BusinessWest. “We not only serve as interpreters, but we meet different cultural needs. When a patient comes in, we ask that patient through an interpreter if they have any cultural needs that would make their stay more comfortable.”
At Holyoke Medical Center, Mojica said, not only are the interpreters fluent in at least two languages (English and Spanish), have formal interpretive training, and understand medical terminology, but they’ve also received specialized training in the areas of substance abuse, mental health and crisis intervention, domestic violence, oncology and bereavement, cultural competence, and diversity. Recently, interpreters underwent a five-week training course on health interpretation taught with the specific needs of the hospital in mind, reflecting the sort of emphasis on continuing education seen in many Massachusetts hospitals.
“It’s a very rewarding job,” said Mercy’s Quintana. “We do and see it all. It is about quality of life, and that spreads out to the community when patients leave, and society as a whole benefits.”
Yet, while seeing and hearing plenty during patient encounters, she said interpreters are trained not only to be good listeners, but also “fast forgetters,” due to the obvious privacy issues raised by having a third person in the doctor’s office or testing room.
“We also have to read body language. Different cultures have different body language,” she said, noting that certain gestures that are friendly in one culture are disrespectful in another. “Interpreting is more than words.”
Still, she said she sees herself largely as a conductor of language, like metal conducts electricity, hopefully presenting the meaning unchanged to the doctor, and the provider’s instructions back to the patient.
Her job, and that of other medical interpreters, is like electricity in another way, too, shining a light on what might otherwise be a dark, confusing experience.
Joseph Bednar can be reached at
[email protected]
New Technology Systems (NTS), the East Hartford-based technology-solutions company, has always had a portion of the Western Mass. market, but never really a strong presence. Things are changing, with the opening of a new office in Monarch Place and an aggressive effort to grow market share by being visible and selling the company’s partnership-focused approach to doing business.
Barry Kelly says he had a simple, three-word set of instructions for Stan Bates as he was joining East Hartford-based New Technology Systems (NTS).
“I told him to go conquer Springfield,” said Kelly, who founded the technology-solutions company with his brother in 1981 and, until very recently, focused the vast majority of his time and energy on the Greater Hartford area. Over the years, he picked up several clients on this side of the border, but he never really made Western Mass. a strong priority.
Until now.
Or, to be more precise, until Bates took on the role of business development manager for NTS and started talking up Western Mass. as a potential growth area.
“He was and is very bullish on Springfield,” said Kelly, adding that he’s giving Bates the room (a new office on the second floor of Monarch Place) and the resources to be aggressive in Greater Springfield and grow market share here.
And as he sets out to conquer Springfield, he says he’s selling the company’s full roster of products and services — hardware, software, and consulting — but what he’s actually offering to potential clients is partnerships. That’s the word he chose to describe how NTS goes about its work — with all customers, but especially the SMB (small to medium-sized business) clients, or those who don’t have an IT manager, let alone an IT department.
Describing his approach with clients and potential clients, Bates says he spends time and energy getting to understand someone’s business, and, from an IT perspective, identify their “pain points,” and reduce or eliminate them.
“I really try to think outside the box with technology and find ways to help people use technology more effectively, while also keeping their costs under control,” he explained. “We had one client who had a whole bunch of laptops that he couldn’t afford to upgrade with the recession — but he needed to do something. With the latest technology in hard drives, we were able to significantly increase the performance of his laptops, but at a fraction of the cost of upgrades. That’s what we mean by working in partnership with the client.”
Kelly and Bates say these partnerships are made stronger by the relationships NTS has forged with manufacturers, vendors, and service providers, including Microsoft, HP, IBM, Dell, Intel, Cisco Systems, and many others. Products handled include everything from copiers and printers to computer networks.
Over the past few months, NTS has hosted a number of events featuring some of these manufacturers and their latest products, and more will be scheduled. They’ve been successful, said Bates, because busy business owners often need an education in the latest products that can help them do what they do better and faster than before. What’s more, after pushing most major investments, including those in IT, to the back burner during the economic downturn, many business owners and managers are ready to spend again, or soon will be ready.
“We’re seeing things picking up somewhat … people seem to have more confidence in the economy now,” said Bates, adding that there is a lot of new technology for business owners to consider as they look at their needs and their budgets and try to determine what to do next. “Besides the new operating systems and new equipment that’s much faster and better, there’s new technology that we have to educate our clients on.”
For this issue and its focus on the technology sector, BusinessWest takes an in-depth look at NTS, and why Kelly and Bates believe the timing is right for its expansion into the Springfield market.
Technically Speaking
Tracing the history of NTS, Kelly said the company got its start in the Hartford area and, like most technology-solutions companies 30 years ago, had to work hard to establish itself and grow its client list.
The venture grew largely on the strength of handling all-sized accounts, but especially the large insurance companies that give that city its identity, or ‘enterprise businesses,’ as Kelly called them. NTS still has many in its portfolio, but its bread and butter has always been small to medium-sized businesses with 100 or fewer employees.
And it is this market that Bates has essentially been hired to penetrate in the Greater Springfield area, where NTS has always had a presence — it has handled work for several enterprise businesses over the years — but not a large share of the market.
Since arriving late last year, Bates, working closely with Kelly, has expended considerable time and energy making introductions to business owners and IT managers in Western Mass., and keeping NTS visible.
For example, he secured a major role for NTS in something called the MassISS, or Massachusetts Information Security Summit, a comprehensive program outlining the state’s new information-security regulations, staged on Jan. 27.
“We brought a lot to the table for that event, and it was a major success for us,” said Bates, noting that the company was able to not only introduce itself to the business managers and IT professionals who dominated the audience, but also gain some business, on both the new security law and other matters.
The company also staged an elaborate open house in early May to mark the opening of downtown Springfield office, as well as other events to put the NTS name out and educate its target audience about what’s new in technology. However, most all of the portfolio-building work is done the old-fashioned way, said Bates, through pavement-pounding and earning the kinds of word-of-mouth referrals that bring new business to the door.
From the beginning, the company has worked with that ‘partnership’ mentality, said Kelly, as he talked about how NTS works with clients find ways to get the most out of advancing technology to work better and smarter.
And most companies need a partner to handle those assignments properly, said Kelly, noting that most very small companies don’t have a designated IT person, and even in larger businesses, IT staffs are thin, to say the least.
“You’ll have some companies with 300 employees, and they’ll have one person in IT who’s not even full-time,” he explained. “It’s pretty hard to stay on top of technology under those circumstances.”
Bates agreed, noting that companies in that category, and there are many of them, need assistance with everything from coordinating break-fix work to determining when, how, and with what to upgrade technology.
“You go in looking for the pain, saying, ‘how can I help this customer?’” he said. “Then you work the problem and essentially try to make that pain go away.”
Elaborating, Bates and Kelly said company representatives work with a company’s managers and IT directors to first identify and quantify problems, and then generate solutions. The key to successful outcomes, they said, is asking the right questions, listening carefully to the answers, and creating solutions that serve the client, not the company selling products.
“We try to get the C-level, where we can help those managers lower the cost of technology, or to the IT directors themselves, who might need a little bit of a helping hand getting their network to the next level,” said Bates. “And we approach things with the mindset of forging a long-term relationship.”
Kelly concurred, and said that a client’s representatives will have one eye on managing and reducing costs, and the other on efficiency and optimizing the technology that’s on the market. NTS works on both sides of the equation.
“IT people are all about performance, while the C-level folks are focused on dollars and cents — if it’s going to save them money, on power or cooling, for example, they’re all about that,” said Kelly. “As for the IT people, if you’re solving problems that are keeping them up at night, that’s huge.”
While helping the tech people sleep better, NTS is focused on educating clients and prospective clients about new technology, how it works, and how it can help companies with everything from sales to marketing.
“Things like digital signage,” said Bates, referring to the LCD, LED, plasma displays, or projected images that are becoming more commonplace. “People are aware of the technology, but many don’t know how they can take advantage of it. I have five or six potential clients coming in to meet with us and some professionals on that subject who will be teaching them the pros and cons of digital signage.”
The company also staged informational events like one on May 13 at the Sheraton in Springfield, where attendees were briefed on Windows 7 and learned about HP business-notebook innovations and HP client virtualization, and it has more planned, said Bates, adding that these are true win-win-win scenarios. Clients and potential clients benefit from the education they’re receiving in new technology, while NTS and the manufacturers involved gain exposure and business.
Keys to Success
Time will tell how Bates fares with his assignment to “go conquer Springfield.” For now, both he and Kelly are confident that NTS has the products, services, track record, and excellent timing needed to accomplish that mission.
And as it goes about that work, the company will take the same approach that it does with clients and that process of eliminating pain: in short, NTS is in this for the long haul.
George O’Brien can be reached
at [email protected]
A chart of the area’s environmental services firms
John Prenosil is president of JMP Environmental Consulting Inc., which has completed WHIP-funded and other invasive-plant eradication and control projects throughout Massachusetts. Related services also include initial habitat assessments, invasive species management plans, eradication and control, and long-term monitoring; (413) 272-0111; [email protected].

inResonance President and CEO Kevin McAllister and Vice President of Global Sales Marlene Marrocco say the company provides software to more than 275 private and charter schools, including American schools in Tokyo, Geneva, Singapore, London, Paris, and Amsterdam.
Problem Solving
McAllister says one of the problems private schools face is processing applications. He explained that schools can have several thousand applicants a year and need to rank them as well as keep on top of the process, which includes details such as whether they have received a student’s grades, transcripts, birth certificate, recommendations, photo, and other requirements, such as interviews conducted when the student and parents visit the school.
“It’s a long and complex process because the typical prep schools funnels 3,000 inquiries, which turn into 1,200 applications. They may accept 250 students, but only 125 of them decide to go there because they have also applied to other schools,” McAllister explained. “Then you have to throw in the financial-aid component, which makes it very difficult to fill 125 spots.”
However, admissions is the most critical office in many private schools because 85% to 90% of their income is dependent on it, McAllister said, adding that the remainder typically comes from endowments.
“Schools purchase our admissions systems to provide online applications and to process them in an efficient way, which can save them hundreds of man hours a year. Every school has a customized application, and it’s a complete transformation of the process. What used to take employees hours and hours to process now takes minutes.”
Another of inResonance’s mainstay products is used by registrars’ offices, where challenges include scheduling classes, grading, attendance, and teacher’s reports. The inResonance software system allows parents to go online and see their children’s grades and records, which McAllister considers critical to success.
Everyone who works at inResonance has a background in education. “We are not a bunch of programmers. We are efficiency experts who bring technology tools to the table. That’s our ethos — to empower dedicated professionals,” McAllister said. “We don’t want to work with organizations that don’t want to change. We want to work with people who are doers and innovators. We expect to be in conversation with our clients for many years as part of their strategic planning.”
McAllister said the company’s systems are not built for large public-school systems with rigid rules and that cannot afford variations. “The important word for us is independent. Our schools may run different classes every six weeks and do interesting things educationally, which we can accommodate. We don’t have a cookie-cutter system,” he explained, adding that charter schools are a growing segment of their clientele.
The company’s software also solves problems inherent to lottery systems used to determine which students are chosen to attend a school. “Before this software, people were literally picking cards out of a bowl,” McAllister said.
One of the many benefits of the company’s software is that it can be adapted to suit different needs. “We don’t build a custom solution for every school, but have a solid core that can be customized. Because we are small, nimble, and flexible, we are involved with a lot of factors and can serve a variety of educational innovations,” he said.
Another product, called Generations, helps schools with fund-raising. “It keeps track of constituents, parents, grandparents, trustees, and all their giving by allowing the school to run statistics. It also generates annual reports, including all activities and fund-raisers,” McAllister said. “The product was developed about six years ago and has allowed us to really move into radically different markets.”
Three years ago, the company began working on a new initiative called NodeLinks, with the aim of helping the nonprofit sector. McAllister hopes to launch it soon, and says the basic concept involves connecting clusters of nonprofits into nodes or groups who join and share their resources to generate success.
“We believe that, because of their limited budgets, they need to work together to become efficient,” he said. “We would like to create nodes in every city and link them together.”
Each node would be made up of 10 organizations with partners that include consultants, students, philanthrophists, volunteers, the Web community, and community developers. They would each pay one-tenth of the salary of a shared employee who would help them realize common goals using technology.
“There are 700,000 nonprofits competing for funds, and we believe there is opportunity and possibility for them to work together so they could provide a common front to funders and write more realistic grant proposals,” McAllister said. “We want to pilot this in the Pioneer Valley and are looking for nonprofits and funding agencies to participate.”
Textbook Examples
NodeLinks will be a separate division of inResonance and will satisfy the McAllisters’ desire to help others just as they did when they were Peace Corps volunteers.
“My journey has been very circuitous,” said Kevin. “We have come full circle in what we have learned about making schools and nonprofits efficient. Susan and I both have a common ethos that came out of education and nonprofits. NodeLinks will allow us to come full circle with our passion and love, which is the nonprofit sector.”
If all goes as planned, the two will be adding yet another way for people to accomplish goals without frustration, he continued. “We are creating a structure to link people together so they can also work together in an efficient way.”