COVID Eases, but Challenges Remain
As spring prepares to turn to summer, there are many positive signs for the region’s economy as it moves ever closer to the normal that we have all been seeking since we first heard that word ‘COVID’ back in early March of 2020.
Indeed, the tourism sector seems poised for a strong summer as those who have been shut in, to one degree or another, for the past 27 months, are poised to make up for some lost time. Couple that with soaring gas prices, soaring prices to fly, and soaring prices to stay in a hotel, and many will be opting for day trips and staying closer to home, which also bodes well for our local tourism and hospitality economy, which is geared toward those types of visits.
But amid the many promising signs, there are many stark reminders that, if what we’ve been in for the past two years could be considered the woods, we are certainly not out of them — not by a long shot.
And we need look no further than Northampton and the now shuttered Sylvester’s restaurant for ample proof of that sobering fact.
The owners of that establishment were nearing 40 years of service to the Pioneer Valley when they decided, in their words, to “simplify their lives.’ By that, they meant that they would focus on their other restaurant, Roberto’s, also in Northampton, and close Sylvester’s, which focused exclusively on breakfast and lunch and was a favorite of many in this region, a landmark in every sense of the word.
“Our hearts are heavy as we make a difficult announcement,” they wrote on FaceBook. “After 39 years of serving the Pioneer Valley, we have decided to close our doors at Sylvester’s. Anyone in the business will tell you that navigating a restaurant through the pandemic of the last two years has been a monumental task.
“We have always been successful because of our staff, managers, and family,” they went on. “Many of our staff had come back to us after being laid off twice in the past year. They’ve endured a mask mandate in a steamy kitchen, endless challenges, labor shortages, and the struggles and worries brought on by COVID-19.”
Slicing through all this and reading between the lines, it’s clear that, while the pandemic has loosened its grip on the region and its business community, this fight is far from over. And it’s likely that Sylvester’s will not be the last casualty.
Indeed, businesses of all kinds, but especially those in hospitality, retail, and other service businesses, are still struggling to turn back the clock to 2019. In fact, most have realized there is simply no returning to the way things were.
Wages have skyrocketed and myriad other costs have risen in ways that could not have been imagined two years ago. Some businesses can pass along these higher costs, but others have a much harder time doing so. Meanwhile, it has become painfully clear that the workforce crisis, like inflation itself, is not temporary — or anywhere near as temporary as we all would like.
Finding help, even at the going, much-higher rates seen today, is a daunting task, and for some, it has proven too daunting.
As we mourn the loss of Sylvester’s and the traditions it spawned, we are reminded that, while the skies are certainly brighter in this region and the pandemic has eased its grip, COVID and its many side-effects are still a considerable force to be reckoned with.