Class of 2021

Harold Grinspoon, Philanthropist; Founder, Aspen Square Management

By Highlighting and Supporting the Under-recognized, He’s Changing Lives

Leah Martin Photography

For almost three decades, Harold Grinspoon has built an impressive network of philanthropic endeavors by asking a key question: who deserves more help and recognition than they’re currently receiving?

The most recent major piece of that network, the Local Farmer Awards, are a perfect example.

“Farmers have a really hard time making a living, and they work so hard,” he told BusinessWest, citing, as an example, a farmstand he frequents in the Berkshires, whose proprietor once told him about her difficulties getting water from a nearby mountain to her farm.

“Selling corn at fifty cents an ear doesn’t leave too much extra for a pipeline,” he said. “She gave me an idea — what can we do for the farmers? Farmers need help. Farmers never ask for help. They’re the most humble, hardworking people in the world. And this idea came to me to help them with capital improvements.”

Since the 2015 launch of the Local Farmer Awards, the Harold Grinspoon Charitable Foundation (HGCF) has given 375 awards — of up to $2,500 — to about 200 farmers in Western Mass. to aid with capital projects. In doing so, the foundation and its team of corporate partners has invested more than $885,000 in local farming.

“Farmers need help. Farmers never ask for help. They’re the most humble, hardworking people in the world. And this idea came to me to help them with capital improvements.”

“We don’t do anything alone,” said Cari Carpenter, director of the Local Farmer Awards and the Entrepreneurship Initiative, two key programs of the HGCF. “Big Y came on board right at the start because they’re such advocates for local products and wanted to support the local farmers.”

Other program partners — Baystate Health, Ann and Steve Davis, Farm Credit East, HP Hood, and PeoplesBank — have signed on over the years as well, making the Local Farmer Awards an ideal representation of what Grinspoon tries to accomplish with each of his charitable programs (and we’ll talk about several of them in a bit). That is, partnering with like-minded individuals, foundations, and businesses to not only support worthy causes, but stimulate philanthropy across the region.

In other words, making a difference shouldn’t be a solo performance.

“From my point of view, if you made the money in the Valley, you’d better give it back to the Valley,” he said. “You have to give back. This is where you made your living, and these are the people you need to support.”

In the case of farmers, that support is more critical now than ever.

“To show you just how significant the need is, we just closed out our application cycle on January 31, and we had 170 applications,” Carpenter said. “These are 170 unique projects in our region, and when you read through them, the words ‘COVID’ and ‘pandemic’ were repeatedly mentioned, and how they’ve really had to change their whole strategy of ‘how do I even deliver products to customers?’

“We just feel we’ve met a need in good times, and it’s even more of a need now during this pandemic,” she went on. “We really want to help the farmers reach their full potential. It’s a hard business, and by giving them these awards to help them purchase a tractor implement or netting to cover their blueberry bushes so birds won’t get at them, or whatever the project is, it’s to help the farm reach their full potential.”

Harold Grinspoon congratulates honorees at the Local Farmer Awards (top) and the Excellence in Teaching Awards.

Harold Grinspoon, now 91 years old, has been helping people — and communities — reach their potential in myriad ways for decades now. He’s a Difference Maker not only for where he directs his money, but for the thought and passion he puts behind each initiative — and for planting the seed for others to get involved, too.

 

Giving Back

Grinspoon made his fortune as a real-estate entrepreneur, founding Aspen Square Management almost 60 years ago and watching the company bloom into a nationally recognized housing group managing more than 15,000 properties across the country.

In 1991, he established the Harold Grinspoon Foundation, focused on enhancing and improving Jewish life and culture. The Harold Grinspoon Charitable Foundation, which raises funds and awareness for a number of educational and entrepreneurial activities in the Western Mass. region, followed soon after.

As he worked his way up in real estate, he told BusinessWest in a 2008 interview, he developed a great sense of appreciation for the average blue-collar worker, and for the opportunities this country has afforded him, and felt a real responsibility to give back.

“I always knew, if I made it, I was going to give it away. I didn’t want to spend the entirety of my life making money,” he said at the time. “Philanthropy has, in many respects, set me free.”

Perhaps the best way to examine his collective impact is through his foundations’ individual programs, such as the Grinspoon Entrepreneurship Initiative, a collaboration among 14 area colleges and universities.

Behind Harold Grinspoon are photos

Behind Harold Grinspoon are photos of his large, colorful sculptures created from dead trees, many of which can be seen around the region.

Since 2003, the program has recognized and awarded more than 1,000 students for their entrepreneurial spirit and business ideas, while its entrepreneurship education, competition, and celebration events have reached well over 10,000 students and members of the community.

“That’s very close to my heart,” he noted. “Every college and university in the Valley is involved with that.”

The program actually offers four awards each year, each aimed at a different stage of the startup experience: elevator-pitch awards for compelling ideas, concept awards for startups in the pre-revenue stage, Entrepreneurial Spirit awards for companies that have begun to generate revenue, and alumni awards for later-stage successes.

“Elevating the stature of entrepreneurs has been incredibly impactful among these college students,” Carpenter said. “It gives them the sense this could be a viable career option. On top of that, it recognizes the importance of creative thinking — one of Harold’s beliefs — to help people realize the importance of being curious and using their creativity, and that’s what these entrepreneurs are doing.”

The Pioneer Valley Excellence in Teaching Awards debuted the same year, and with the same idea: to recognize, inspire, and help a critically important group of people.

“Financially, because I’m a businessman, I can afford to financially give. But I know people who are very humble financially, but are very giving of their time and energy and their spirit, and their legacy is so important to them.”

“To be a great teacher is amazing,” Grinspoon said. “They’re molding children at a very impressionable age, and we’re recognizing them for the outstanding work they do. I think someone should stand up and applaud the teachers.”

Applaud he does, at three separate banquets each year, to accommodate all the winners and the friends, families, and colleagues who come out to support them.

“If you know anything about Harold, he wants to recognize under-recognized people,” said Sue Kline, who spearheaded the Excellence in Teaching Awards for many years. “He thinks of his own path and the difference that teachers made in his own life, and he saw an opportunity where not enough was being done.”

These days, the program recognizes more than 100 teachers each year from about 45 school districts. “Like everything he does, it has evolved over time,” Kline said, noting that, in addition to the $250 cash prize, each honoree has the opportunity to apply for a Classroom Innovator Prize to bring some form of project-based learning into the classroom.

Harold Grinspoon in his art workshop

Harold Grinspoon in his art workshop with fellow artist Alicia Renadette.

“This isn’t really intended for teachers about to retire, although districts can nominate anyone they feel is outstanding,” Kline said. “It’s meant to encourage mid-level teachers who want to do more. That’s what the project-based learning part does — to help them do something they’ve always wanted to try.”

It’s an extra touch that separates these awards from other recognition programs, just as the Local Farmer Awards ceremony invites each winner to bring $50 worth of products, to create ‘harvest swap bags’ that all guests receive at the end.

“These things represent his own creative thinking, his own energy — the way he cares about children and teachers, or about farmers not being well-supported,” Kline said. “That depth doesn’t come from every ordinary philanthropist, but it is reflected in everything his foundation and his charitable foundation do.”

 

Global Impact

Though Grinspoon, understandably, wanted to focus his recent interview with BusinessWest on the local efforts of the charitable foundation, the Harold Grinspoon Foundation — the arm that focuses on Jewish life — has quietly become a powerhouse across the country and around the world. For example:

• JCamp 180, launched in 2004, helps build the capacity of nonprofit Jewish camps through mentorship, professional-development opportunities, and challenge grants;

• PJ Library (2005) connects people to a colorful world of Jewish history, tradition, and values by delivering Jewish-themed books to hundreds of thousands of children and their families around the world each month;

• Voices & Visions (2010) is a poster series eliciting the power of art to interpret the words of great Jewish thinkers;

• Life & Legacy (2010) helps Jewish day schools, synagogues, social-service organizations, and other Jewish entities across North America build endowments that will provide financial stability; and

• PJ Our Way (2014), the ‘next chapter’ of PJ Library, provides tweens (ages 9-12) the gift of Jewish chapter books and graphic novels.

Several years ago, Grinspoon’s vast array of work attracted the attention of Warren Buffett, who invited Grinspoon and his wife, Diane Troderman, to join the Giving Pledge, a commitment by the world’s wealthiest indivduals to dedicate at least half their wealth to philanthropy.

“I met some fantastic people through the Giving Pledge,” he said, and reiterated why he was already well on his way to fulfilling the pledge even before joining it. “I don’t understand how people with wealth don’t give it back. It’s foreign to me. And I’m not just talking about giving serious dollars; I’m talking about giving your time and energy.”

These days, Grinspoon has more time to work on his art — his large, colorful sculptures created from dead, reassembled trees can be seen throughout the region — while he enjoys seeing decades of work in philanthropy take root in other, very real ways.

“For me, it’s about developing your legacy,” he said. “Who do you want to be known as? Financially, because I’m a businessman, I can afford to financially give. But I know people who are very humble financially, but are very giving of their time and energy and their spirit, and their legacy is so important to them.”

In other words, anyone can be a Difference Maker — just look to Harold Grinspoon for inspiration, and get to work.

 

Joseph Bednar can be reached at [email protected]

 

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