For more than a dozen years now, BusinessWest has been recognizing the work of individuals, groups, businesses, and institutions through a program called Difference Makers.
Since the inception of this initiative, one of the goals in selecting our honorees has been to show the many ways one can, in fact, make a difference within their community, and over the years, we have been quite successful in that mission.
And this pattern continues with the class of 2021. The stories are all different, but the common thread is a passion exhibited by each honoree to improve quality of life for those in this region and make it a better place to live, work, and conduct business.
The stories below and in this PDF Flipbook are sure to enlighten and also inspire others to find their own ways to make a difference.
The 13th annual Difference Makers celebration will be a virtual event taking place on April 1 starting at 6 p.m. This event, to be presented using the REMO platform, will feature networking, videos of the event sponsors, introductions of the honorees, and comments from the Difference Makers themselves.
The sponsors for this year’s program are Burkhart Pizzanelli, the Royal Law Firm, TommyCar Auto Group, and United Way of Pioneer Valley. The Tom Cosenzi Driving for the Cure Charity Golf Tournament is a non-profit partner.
Class of 2021
For more than a dozen years now, BusinessWest has been recognizing the work of individuals, groups, businesses, and institutions through a program called Difference Makers.
She Has in Many Ways Become the Face of Manufacturing Locally
Kristin Carlson calls it the ‘Boston Marathon bomber story.’
Because … it’s about Dzhokhar Tsarnaev, one of the two brothers who perpetrated those heinous crimes almost eight years ago now. More to the point, though, it’s about the role her company played in eventually apprehending him.
Indeed, Tsarnaev was found hiding in a boat in a backyard in Watertown, and he was discovered through the use of a thermal-imaging camera in a police helicopter flying over the area. Carlson’s company, Westfield-based Peerless Precision, makes several components for that camera, including one for the cryogenic cooling system that ensures that the camera doesn’t overheat during use.
As she held one up for BusinessWest to see, she said just showing people the part isn’t nearly as impactful as trying to explain what it’s used for — or, in this case, how it can play a significant role in writing history.
That’s why she tells the Boston Marathon bomber story often, although she admits that its days might soon be numbered. That’s because she usually tells it to young people in the hopes that they might be intrigued enough by it to perhaps pursue a career in precision manufacturing. And by young, she means high-school age, and preferably middle-school age. And those in that latter category are now, or soon will be, too young to really remember the 2013 bombing and its aftermath.
“I want to make sure that kids, and adults who are looking for another career option, are aware of what we do in Western Mass., and they know about the viability of a career in manufacturing and what it has to offer.”
But Carlson has other stories — perhaps not as dramatic or crystalizing. All of them are designed to show what precision manufacturing is all about, and also how companies in this area provide parts for helicopters, fighter jets and bombers, the Space Shuttle, medical devices, automobiles, submarines, and so much more. She often borrows the line used often by Rick Sullivan, now the president and CEO of the Western Mass. Economic Development Council but formerly mayor of Westfield, who would say that, if you saw a plane flying over the city, there’s a good chance that tens of thousands of dollars worth of its parts were made in the city.
Other stories talk about how someone manufacturing these parts can make a very good living and have a job with real security — yes, even in the wake of a global pandemic. And she tells them often, too.
And then there’s her story — a 38-year-old woman now managing this precision manufacturer. We’ll get to that one in a minute. These stories help explain why Carlson has been named a Difference Maker for 2021. Indeed, while she has helped grow the company since she took over for her father, Larry Maier, as he battled and eventually succumbed to cancer, she has made an even bigger mark — on a regional and now national stage — in the ongoing effort to educate people about what gets made here and also about careers in manufacturing, thus addressing ongoing issues involving workforce and a skills gap.
“I want to make sure that kids, and adults who are looking for another career option, are aware of what we do in Western Mass.,” she said, “and they know about the viability of a career in manufacturing and what it has to offer.”
In a field where complaints about these issues have been going on for decades involving generations of shop owners and managers, she has distinguished herself by going beyond complaining. Well beyond. In fact, in many ways, she has become the face of manufacturing in Western Mass. — a much different face than has ever been associated with this sector locally.
“Instead of sitting idly by and talking and complaining, I wanted to do something about it,” said Carlson, who was recently appointed to the state’s Workforce Training Advisory Board and also sits on the National Tooling and Machining Association’s AMPED (Advanced Manufacturing Practices and Educational Development) Board.
And while there’s still much work to be done, she has, indeed, done something about it, and that’s why she’s a Difference Maker for 2021.
Making Her Mark
Despite everything you’ve read already in this piece about manufacturing, what a good career it is, and how Carlson has thrived in it, she readily admits she had to be talked into coming back to this this region and Peerless Precision after her father got sick.
And it took a lot of talk.
She was living in San Diego at the time, working for a fire-alarm contractor, handling everything from inside sales to building websites to being the runner to go to City Hall and get the fire-alarm building permits for new construction.
In 2009, her father was diagnosed with colon cancer. “At the time, he asked me … if something ever happened, would I come home from California and help my mom either decide to keep the company or sell it,” she recalled. “My dad always wanted me to be doing what I’m doing now, and I was pretty much in a place at that point in my life where I needed to decide what my path was going to be on my own; I didn’t want someone else to define that for me.
“Because he was stubborn and I’m just as stubborn as he was, I fought what he wanted tooth and nail until it came time for me to make that decision,” she went on. “So when he asked me if I would come home if something happened, I said ‘yes.’”
Something did happen. After undergoing surgery and chemotherapy and eventually earning a clean bill of health, her father’s cancer not only returned but spread to other parts of his body. And Carlson kept her promise to her dad, even if he didn’t remember her making that promise.
That was in 2012. Since that time, Carlson has verified the faith her father had her, establishing herself not only at the company — transitions such as these are rarely seamless — but also in the industry, and especially in the broad realm of helping to educate people (and especially young people) about precision manufacturing as a career path.
Such efforts have been going on for decades, and Carlson notes that, in many respects, she is simply carrying on the work of her father, who was extremely active with workforce initiatives in this sector. Indeed, the two of them share what could only be called a passion for such work.
Much of her work involves debunking myths, or at least long-standing beliefs. There are many of them, and they range from those concerning the death of manufacturing in this region (it’s not what it was 30 or 40 years ago, to be sure, but it’s not dead) to the presumption that women can’t or shouldn’t get into this field, to the opinion that one has to go to college to succeed in life.
“I was pretty much in a place at that point in my life where I needed to decide what my path was going to be on my own; I didn’t want someone else to define that for me.”
Carlson, who went to college because she was told she needed to, is working on all these fronts simultaneously. She confronts the problem with statistics, with stories — like the one about the Boston Marathon bomber — and sometimes just by showing up in a room.
Indeed, as a woman not just in this industry, but one leading a company and sitting on regional and national boards, she has become an effective role model, or ‘exhibit A,’ if you will, when it comes to everything she talks about. As in everything.
“For a kid whose father had bought a machine shop and was pushed to go to college when I’m better at hands-on things … I wish I had been given different options,” she told BusinessWest. “My parents told me that I couldn’t make anything of myself if I didn’t have a college degree; that’s not a good message, but it’s also the message that was being pushed across the board back then — and still, today.”
While the pandemic is keeping people from touring the facilities at Peerless Precision in person, there are still virtual visits, where young people can meet not only Carlson, but her pit bull, Bruno. They can also see six women on the manufacturing floor (years ago, they would only have seen them in the front office or shipping and receiving). And they can see parts like the one that goes into the thermal-imaging camera that captured Dzhokhar Tsarnaev in that boat.
“My parents told me that I couldn’t make anything of myself if I didn’t have a college degree; that’s not a good message, but it’s also the message that was being pushed across the board back then — and still, today.”
And they can hear Carlson talk about other things made in this region — from toys at LEGO and Cartamundi to ketchup bottles at Meredith Springfield to coolers at Pelican Products. Overall, it’s a powerful message, she said, but one that needs to be reinforced and told to new audiences every year, several times a year, if possible. That’s because those old myths, those old perceptions, die hard.
Parts of the Whole
Before ever telling the Boston Marathon bomber story, Carlson wanted to make sure she had her facts straight.
“When I saw our customer’s logo on that camera shot, I called him right away and said, ‘do you think there’s a possibility that that part in the camera that found the bomber is from our shop?’ — and he said ‘absolutely,’” she recalled, adding that additional research verified what she suspected.
She’s told the story many times since, because it conveys what many people don’t know, but should — that the precision-machining sector in this region is making a difference in the lives of people across the country.
Likewise, Carlson is making a difference as well, carrying on the work of her father in so many ways, and, as noted, becoming the face — or at least one important, perhaps unexpected face — in a sector with a rich history and, thanks to her efforts, perhaps an equally rich future.
George O’Brien can be reached at [email protected]
This Nonprofit Ensures That Entrepreneurs Won’t Have to Go It Alone
“If your dreams don’t scare you … they are not big enough.”
That’s the quote, attributed to Ellen Johnson Sirleaf, Liberian president, economist, and Nobel Peace Prize winner, that is stenciled onto one of the walls at EforAll Holyoke’s headquarters on High Street, in the heart of the city’s downtown.
Tessa Murphy-Romboletti, executive director of this nonprofit since its inception, chose it for many reasons, but mostly because it resonates with her and also because it accurately sums up entrepreneurship in general, as well as the work that goes on in that facility.
In short, she said, dreams of running a business should scare someone, because there is nothing — as in nothing — easy about getting a venture off the ground … and keeping it airborne.
“Entrepreneurship is so terrifying,” she said. “And when our entrepreneurs come to us, they often don’t have the support of friends or families or big networks telling them to go for these dreams. That’s why we’re here — to tell them that they’re not alone … and that you have to be a little crazy to be an entrepreneur.”
Helping turn dreams into reality is essentially what EforAll is all about. This is a statewide nonprofit with offices in a number of cities with large minority populations and high unemployment rates — like Holyoke. Its MO is to blend education in the many facets of business with mentorship to help entrepreneurs navigate the whitewater they will encounter while getting a venture off the ground, to the next level, or even through a global pandemic (more on that last one later).
It will be many years, perhaps, before a city or a region can accurately gauge the impact of an agency focused on inspiring entrepreneurship and guiding entrepreneurs, but Murphy-Romboletti believes EforAll is already making a difference, especially with the minority population.
“The difference we make is very tangible for people who are seeking new sources of income for their families and themselves, and when you’re an entrepreneur who’s just getting started, it’s really hard to navigate where to go, who to talk to.”
“The difference we make is very tangible for people who are seeking new sources of income for their families and themselves, and when you’re an entrepreneur who’s just getting started, it’s really hard to navigate where to go, who to talk to,” she told BusinessWest. “The model that we use, providing really close mentorship, makes such a difference — you don’t have to go through the process alone.”
Her sentiments are backed up by some of those who have found their way to EforAll and been part of one of its many accelerator cohorts. People like Sandra Rubio.
Years ago, she started baking cakes for family members because she wasn’t happy with the quality and price of what she found in area stores. Soon, she was making cakes and other items for friends, neighbors, and even total strangers who had been exposed to her work. And her success promoted her to launch Totally Baked 413, which will soon open a location in the Holyoke Transit Center on Maple Street.
She credits EforAll with helping her make the leap from part-time activity to full-time enterprise — but not leap until she was ready and not make too big a leap too soon. She also credits her mentors and Murphy-Romboletti with getting her through those times when she was tempted to let the dream die.
“There were times when I just wanted to give up, say ‘forget it,’ and go back to work,” she recalled. “But then, I would meet with my mentors, meet with my class, and it got me right back on track — it gave me the push I needed to press on.”
And people like Jailyne Torres, who launched Shyguns, a creative clothing brand and seller of vintage clothing. She said she took part in the Spanish-speaking accelerator, called EsparaTodos, and credited EforAll with helping her gain consistency and take a concept she conceived when she was only 16 years old and make it into a business.
“I always had the idea, the concept, but I never really knew how to make it actually make it a brand,” she said. “But EsparaTodos helped me with all that.”
Such comments explain why EforAll, while still small and emerging, if you will, like the businesses it mentors, is already a Difference Maker in the community it serves.
As she talked with BusinessWest at EforAll’s facility, Murphy Romboletti said being there elicited a number of different emotions.
Indeed, while she said it always feels good to be in that space, COVID-19 has made the visits far more infrequent, and it has brought what is often an eerie quiet to a place that was always full of people and energy. The co-working space is now unused for safety reasons, and there are far fewer meetings and activities taking place there, with most programs carried out virtually. All this is made more frustrating by the fact that it took more than a year of hard work to secure the space and get it ready for its opening in the fall of 2019, only to have the world change and the space go mostly dark just a few months later.
“For those first couple of weeks when I would come back, it was like, ‘oh, man, this is tortuous — this is a hard pill to swallow,’” she noted before quickly taking the conversation in a different, more poignant direction. “The irony is that’s exactly what so many of my entrepreneurs were feeling; a lot of them, especially those in the cohort that we graduated that March, were just coming into the world as new entrepreneurs, and the world said, ‘hold on … we’ve got some other plans.’
“So, during the pandemic, we kind of became therapists for a while, listening to people’s concerns and what they needed help with, and trying to connect them with all the resources that were out there,” she went on. “But at the end of the day, there was so much that was out of our control; we tried to be as supportive as we could and continue to provide a community for them so they could survive this.”
COVID has changed some things, certainly, but when you get right down to it, EforAll Holyoke has always been about providing a community and helping entrepreneurs not only survive, but thrive.
Launched five years ago as SPARK, the agency quickly became an important part of the region’s growing entrepreneurship ecosystem. In 2018, it affiliated with EforAll, short for Entrepreneurship for All, a network that now boasts eight offices across the state, including the most recent, in the Berkshires.
Like many of the other offices, the one in Holyoke now conducts accelerator programs in both English and Spanish (EsparaTodos), and graduates four cohorts of entrepreneurs each year, two in the spring and two in the fall.
Like most accelerators, these XX-week programs are designed to educate participants on the many aspects of starting and operating a business — everything from writing and updating a business plan to working with the media — while also connecting them with mentors who can impart their wisdom and first-hand experiences.
When asked what it’s like, Rubio said simply, “intense.” By that, she was referring to everything from the classwork to the back and forth with her mentors. And that intensity helped her persevere through the challenges of getting a plan in place, finding and readying the site for her bakery and café, and getting the doors open.
“So, during the pandemic, we kind of became therapists for a while, listening to people’s concerns and what they needed help with, and trying to connect them with all the resources that were out there. But at the end of the day, there was so much that was out of our control; we tried to be as supportive as we could and continue to provide a community for them so they could survive this.”
“Every time I was close to saying, ‘I’m done,’ they would say, ‘you’re on the right track; keep going,’” she recalled. “And we would keep going.”
Likewise, Carlos Rosario kept going with his venture, Rosario Asphalt, which specializes in residential driveways and repairs.
Rosario, speaking in English that is, like his bottom line, improving consistently from year to year, said EforAll has helped him make the big leap from working for someone else to working for himself.
He told BusinessWest that those at EforAll helped connect him with sources of capital, including banks and Common Capital, to secure loans that have enabled him to buy the equipment needed to handle more — and larger — jobs, including a trailer and a truck. And he’s hired his first employee, a truck driver.
“If it wasn’t for EforAll, I wouldn’t be where I am today,” he said, adding that the agency and the mentors assigned to him have helped with all facets of running a business, but especially with making those all-important connections to professionals, capital, and potential clients.
Torres agreed. She said EforAll has helped her with aspects of her business that people don’t think about when they’re focused on an idea and maybe a brand. Things like data entry, pricing, marketing, and “allowing transformation to happen.”
“When I started the project, it was based on the creative clothing part,” she explained. “And then, I was able to add second-hand clothing, and not limit what the future might bring.”
That’s certainly another colorful and poignant way of summing up what EforAll does for those who participate in its programs.
Here’s the full quote attributed to Ellen Johnson Sirleaf: “The size of your dreams must always exceed your current capacity to achieve them. If your dreams don’t scare you, they are not big enough.”
Most people have the capacity to dream as big as Johnson Sirleaf believes they should. But not everyone has what it takes to make those dreams become reality. Those who have entrepreneurial ambitions and spirit are among those who can.
But even such driven individuals can’t go it alone. EforAll exists to make sure they don’t have to. And that’s why it’s a true Difference Maker in Holyoke — and beyond.
George O’Brien can be reached at [email protected]
This Journalist, Educator, and Mentor Inspires Others with Her Unstoppable Energy
Karen Fisk, director of Marketing and Communication for the Springfield Museums, calls Janine Fondon a “connector.”
And that’s just one of many words that can be used to describe the founder of UnityFirst.com, a national distributor of diversity-related e-news to corporations and diverse communities. Indeed, she is also an educator — she’s currently chair of the Undergraduate Communications Department at Bay Path University and has been an adjunct professor at many area colleges and universities — as well as a journalist, public speaker, colleague, and mentor.
But ‘connector’ probably works best, and it most effectively sums up what she does in the Western Mass. community — and beyond.
“As a team player, she connects people in various institutions who could work together for positive change,” Fisk, who worked with Fondon to help bring the exhibit Voices of Resilience (more on that later) to the Museums, wrote in her nomination of Fondon as a Difference Maker. “As the Leader of UnityFirst, she connects the public with black-led, owned, and operated businesses and institutions. As a teacher, she connects young people to ideas that empower them … she helps nurture the seeds that grow into remarkable projects that make a difference.”
Through all this work connecting people, Fondon, who relishes this role, told BusinessWest that she strives to make the region a better place through the sharing of knowledge, ideas, goals, and dreams for the future.
“As a team player, she connects people in various institutions who could work together for positive change. As the Leader of UnityFirst, she connects the public with black-led, owned, and operated businesses and institutions. As a teacher, she connects young people to ideas that empower them … she helps nurture the seeds that grow into remarkable projects that make a difference.”
During her time at Colgate University, a liberal-arts college in Upstate New York, Fondon recalled that she was encouraged to “raise your voice, be part of the world, and make a difference.” She did so there — she became part of a gospel choir, for example — and has done so throughout her life.
Part of her MO, if you will, is to inspire others by telling the stories of those who came before, those who blazed a trail, and those who, well, made of difference in the community and the world. This is especially true when it comes to women, and women of color. Many of these stories haven’t been told, or told as much as they need to be, she said, adding that telling them was the broad goal behind Voices of Resilience, which is still on display at the D’Amour Museum of Fine Arts at the Quadrangle.
It features more than 70 stories of women — activists and businesswomen, mostly — ranging from Gwen Ifill, the longtime host of Washington Week (and Springfield native) who passed away a few years ago, to Lejuana Hood, who founded Springfield’s Pan African Museum, to Miriam Kirkaldy, Fondon’s grandmother, who came to Ellis Island in 1917 and forged a new life for herself.
“I decided to pull together some stories — some rooted in Springfield, others rooted around Springfield — and these are stories that needed to be told because we can learn from them,” Fondon explained, using her grandmother as an example.
“She came via Ellis Island from Jamaica, and she came the year before the 1918 pandemic,” she explained. “You think about the fortitude she displayed and her experience; I grew up with her experience, and I said, ‘we can learn from that experience.”
The exhibit also formed the backdrop for the fourth annual On the Move event in 2020. Organized by Fondon, this gathering, which will be staged virtually this year due to the pandemic, encourages conversation and networking among women, and it has become a well-attended tradition.
It’s also another example of how Fondon has devoted her time, energy, and imagination to finding new and different ways to bring people together, share ideas, and work individually and collectively to move the needle when it comes to diversity, inclusion, women breaking down barriers, and so much more.
In short, it’s just another case of how she connects and serves this region as a true Difference Maker.
Loud and Clear
If you look closely, as in very closely, you might be able to pick out Fondon in one of the pictures of real students from New York’s fabled High School of Music & Art at the end of the 1980 movie Fame.
She was in the choir, and the shot of that group was among many of the last class of that school before it merged with the School of Performing Arts and moved to Lincoln Center.
“I wouldn’t even call it a cameo,” said Fondon, who noted that she had some talent, but not enough to join the likes of famous alums such as Billy Dee Williams, Christopher Guest, Susan Strasberg, Hal Linden, or Steven Bochco and make it as a performer or producer.
But she left the school with an even deeper appreciation for the arts than what she already had, and it has remained with her throughout her life. And you might say she’s achieved a different kind of fame after first graduating from Colgate University, where she majored in sociology and anthropology and studied in London, Paris, and Barbados, among other places.
After leaving Colgate, she pursued work in the media, working first at CBS as a news intern and handling research for 60 Minutes, among other shows, then ABC in the Public Relations department, where she was encouraged to continue her education, and did so, earning her master’s degree at New York University.
Fondon worked in New York for some time before moving to an ABC affiliate in Washington, D.C. and eventually relocating to Massachusetts, where she has worked in a number of fields. She worked at Digital Equipment Corp., for example, and later at Bank of Boston, in its Corporate Communications department.
After starting a family, she desired more flexibility in her schedule and started freelance writing and then teaching on an adjunct level, with the former becoming the basis for UnityFirst.com, an information portal that shares topics related to diversity, equity, and inclusion with more than 4,000 members of the national press, including top mainstream business publications, television, radio, and internet sources.
Recent pieces on the site include headlines like these:
• “Barbara Bush Foundation Celebrates Black History Month with the Release of New Anti-racist and Anti-bias Teaching Resources”;
• “Barefoot Celebrates and Supports Black Female Business Owners with the Return of #WeStandforHer Campaign”; and
• “Canada’s Black Loyalists Honored on Royal Canadian Mint’s New Silver Coin Celebrating Black History.”
“We go to thousands of people in a variety of formats, from our direct e-mails, the website, and collaborations that we have with others across the country,” she explained. “We’re just here engaging and sharing information.
“And we have one of the most loyal readership bases I can imagine — people have been with us for 20 years and continue to read with interest,” she went on. “People are engaged in our news, and it continues to grow every day. And I’m really proud that we have a really young base that’s coming in and engaging. That, to me, is the hallmark — sharing information, having people engage, learning, and using that information.”
This past year was certainly an important one for UnityFirst, she said, given all the racial turmoil in the country and new dialogue about equity and inclusion.
“I started to do some writing and speaking beyond our own circle,” she told BusinessWest. “And that engaged a lot of people as well. And I want to do more of that because engaging with others and beginning new dialogues … that brings about change.”
While she continues to byline new stories each week and teach at Baypath, she continues to look for new and different ways to use her voice, inspire others to use theirs, and further inspire an entire region by recalling some voices of the past.
“And we have one of the most loyal readership bases I can imagine — people have been with us for 20 years and continue to read with interest. People are engaged in our news, and it continues to grow every day.”
Such is the case with On the Move, which will again be staged on March 8, this time virtually. Fondon doesn’t like the word ‘conference’ to describe it, though, preferring ‘forum’ instead.
“We have a conversation, and sometimes there are breakouts that we do,” she said, adding that the setting has changed through the years — it has been staged at Bay Path, CityStage, and the Springfield Museums, for example — but the mission remains the same: to engage, educate, and inspire. “This year, we’re going to look at where we are and where we’re going.”
Looking ahead, and anticipating what might come next in a career that has taken her to different parts of the country and a host of different career opportunities, Fondon said she intends to keep doing what’s she always done — and maybe find even more ways to do it.
“There’s so much work yet be done,” she explained. “As long as we can keep sharing information that helps us make better decisions and get to a better place, there is room for all that I have to do.”
Hear and Now
Returning to that nomination of Fondon, Fisk wrote that “she listens, she encourages, she shares ideas, she shares remarkable, unstoppable energy. Most important, she cares, deeply cares, and she hopes, and then she takes action.”
And, above all, she connects. Indeed, all her life, Fondon has been doing what she was encouraged to do while in high school and college — find her voice. And not only find it, but use it.
She’s used it to educate and empower people. And with this knowledge and power, others can hopefully do what she has long been doing acting as a Difference Maker in the community and, in truth, everywhere one’s voice can be heard.
George O’Brien can be reached at [email protected]
By Highlighting and Supporting the Under-recognized, He’s Changing Lives
For almost three decades, Harold Grinspoon has built an impressive network of philanthropic endeavors by asking a key question: who deserves more help and recognition than they’re currently receiving?
The most recent major piece of that network, the Local Farmer Awards, are a perfect example.
“Farmers have a really hard time making a living, and they work so hard,” he told BusinessWest, citing, as an example, a farmstand he frequents in the Berkshires, whose proprietor once told him about her difficulties getting water from a nearby mountain to her farm.
“Selling corn at fifty cents an ear doesn’t leave too much extra for a pipeline,” he said. “She gave me an idea — what can we do for the farmers? Farmers need help. Farmers never ask for help. They’re the most humble, hardworking people in the world. And this idea came to me to help them with capital improvements.”
Since the 2015 launch of the Local Farmer Awards, the Harold Grinspoon Charitable Foundation (HGCF) has given 375 awards — of up to $2,500 — to about 200 farmers in Western Mass. to aid with capital projects. In doing so, the foundation and its team of corporate partners has invested more than $885,000 in local farming.
“Farmers need help. Farmers never ask for help. They’re the most humble, hardworking people in the world. And this idea came to me to help them with capital improvements.”
“We don’t do anything alone,” said Cari Carpenter, director of the Local Farmer Awards and the Entrepreneurship Initiative, two key programs of the HGCF. “Big Y came on board right at the start because they’re such advocates for local products and wanted to support the local farmers.”
Other program partners — Baystate Health, Ann and Steve Davis, Farm Credit East, HP Hood, and PeoplesBank — have signed on over the years as well, making the Local Farmer Awards an ideal representation of what Grinspoon tries to accomplish with each of his charitable programs (and we’ll talk about several of them in a bit). That is, partnering with like-minded individuals, foundations, and businesses to not only support worthy causes, but stimulate philanthropy across the region.
In other words, making a difference shouldn’t be a solo performance.
“From my point of view, if you made the money in the Valley, you’d better give it back to the Valley,” he said. “You have to give back. This is where you made your living, and these are the people you need to support.”
In the case of farmers, that support is more critical now than ever.
“To show you just how significant the need is, we just closed out our application cycle on January 31, and we had 170 applications,” Carpenter said. “These are 170 unique projects in our region, and when you read through them, the words ‘COVID’ and ‘pandemic’ were repeatedly mentioned, and how they’ve really had to change their whole strategy of ‘how do I even deliver products to customers?’
“We just feel we’ve met a need in good times, and it’s even more of a need now during this pandemic,” she went on. “We really want to help the farmers reach their full potential. It’s a hard business, and by giving them these awards to help them purchase a tractor implement or netting to cover their blueberry bushes so birds won’t get at them, or whatever the project is, it’s to help the farm reach their full potential.”
Harold Grinspoon, now 91 years old, has been helping people — and communities — reach their potential in myriad ways for decades now. He’s a Difference Maker not only for where he directs his money, but for the thought and passion he puts behind each initiative — and for planting the seed for others to get involved, too.
Grinspoon made his fortune as a real-estate entrepreneur, founding Aspen Square Management almost 60 years ago and watching the company bloom into a nationally recognized housing group managing more than 15,000 properties across the country.
In 1991, he established the Harold Grinspoon Foundation, focused on enhancing and improving Jewish life and culture. The Harold Grinspoon Charitable Foundation, which raises funds and awareness for a number of educational and entrepreneurial activities in the Western Mass. region, followed soon after.
As he worked his way up in real estate, he told BusinessWest in a 2008 interview, he developed a great sense of appreciation for the average blue-collar worker, and for the opportunities this country has afforded him, and felt a real responsibility to give back.
“I always knew, if I made it, I was going to give it away. I didn’t want to spend the entirety of my life making money,” he said at the time. “Philanthropy has, in many respects, set me free.”
Perhaps the best way to examine his collective impact is through his foundations’ individual programs, such as the Grinspoon Entrepreneurship Initiative, a collaboration among 14 area colleges and universities.
Since 2003, the program has recognized and awarded more than 1,000 students for their entrepreneurial spirit and business ideas, while its entrepreneurship education, competition, and celebration events have reached well over 10,000 students and members of the community.
“That’s very close to my heart,” he noted. “Every college and university in the Valley is involved with that.”
The program actually offers four awards each year, each aimed at a different stage of the startup experience: elevator-pitch awards for compelling ideas, concept awards for startups in the pre-revenue stage, Entrepreneurial Spirit awards for companies that have begun to generate revenue, and alumni awards for later-stage successes.
“Elevating the stature of entrepreneurs has been incredibly impactful among these college students,” Carpenter said. “It gives them the sense this could be a viable career option. On top of that, it recognizes the importance of creative thinking — one of Harold’s beliefs — to help people realize the importance of being curious and using their creativity, and that’s what these entrepreneurs are doing.”
The Pioneer Valley Excellence in Teaching Awards debuted the same year, and with the same idea: to recognize, inspire, and help a critically important group of people.
“Financially, because I’m a businessman, I can afford to financially give. But I know people who are very humble financially, but are very giving of their time and energy and their spirit, and their legacy is so important to them.”
“To be a great teacher is amazing,” Grinspoon said. “They’re molding children at a very impressionable age, and we’re recognizing them for the outstanding work they do. I think someone should stand up and applaud the teachers.”
Applaud he does, at three separate banquets each year, to accommodate all the winners and the friends, families, and colleagues who come out to support them.
“If you know anything about Harold, he wants to recognize under-recognized people,” said Sue Kline, who spearheaded the Excellence in Teaching Awards for many years. “He thinks of his own path and the difference that teachers made in his own life, and he saw an opportunity where not enough was being done.”
These days, the program recognizes more than 100 teachers each year from about 45 school districts. “Like everything he does, it has evolved over time,” Kline said, noting that, in addition to the $250 cash prize, each honoree has the opportunity to apply for a Classroom Innovator Prize to bring some form of project-based learning into the classroom.
“This isn’t really intended for teachers about to retire, although districts can nominate anyone they feel is outstanding,” Kline said. “It’s meant to encourage mid-level teachers who want to do more. That’s what the project-based learning part does — to help them do something they’ve always wanted to try.”
It’s an extra touch that separates these awards from other recognition programs, just as the Local Farmer Awards ceremony invites each winner to bring $50 worth of products, to create ‘harvest swap bags’ that all guests receive at the end.
“These things represent his own creative thinking, his own energy — the way he cares about children and teachers, or about farmers not being well-supported,” Kline said. “That depth doesn’t come from every ordinary philanthropist, but it is reflected in everything his foundation and his charitable foundation do.”
Though Grinspoon, understandably, wanted to focus his recent interview with BusinessWest on the local efforts of the charitable foundation, the Harold Grinspoon Foundation — the arm that focuses on Jewish life — has quietly become a powerhouse across the country and around the world. For example:
• JCamp 180, launched in 2004, helps build the capacity of nonprofit Jewish camps through mentorship, professional-development opportunities, and challenge grants;
• PJ Library (2005) connects people to a colorful world of Jewish history, tradition, and values by delivering Jewish-themed books to hundreds of thousands of children and their families around the world each month;
• Voices & Visions (2010) is a poster series eliciting the power of art to interpret the words of great Jewish thinkers;
• Life & Legacy (2010) helps Jewish day schools, synagogues, social-service organizations, and other Jewish entities across North America build endowments that will provide financial stability; and
• PJ Our Way (2014), the ‘next chapter’ of PJ Library, provides tweens (ages 9-12) the gift of Jewish chapter books and graphic novels.
Several years ago, Grinspoon’s vast array of work attracted the attention of Warren Buffett, who invited Grinspoon and his wife, Diane Troderman, to join the Giving Pledge, a commitment by the world’s wealthiest indivduals to dedicate at least half their wealth to philanthropy.
“I met some fantastic people through the Giving Pledge,” he said, and reiterated why he was already well on his way to fulfilling the pledge even before joining it. “I don’t understand how people with wealth don’t give it back. It’s foreign to me. And I’m not just talking about giving serious dollars; I’m talking about giving your time and energy.”
These days, Grinspoon has more time to work on his art — his large, colorful sculptures created from dead, reassembled trees can be seen throughout the region — while he enjoys seeing decades of work in philanthropy take root in other, very real ways.
“For me, it’s about developing your legacy,” he said. “Who do you want to be known as? Financially, because I’m a businessman, I can afford to financially give. But I know people who are very humble financially, but are very giving of their time and energy and their spirit, and their legacy is so important to them.”
In other words, anyone can be a Difference Maker — just look to Harold Grinspoon for inspiration, and get to work.
Joseph Bednar can be reached at [email protected]
He Helps People with Parkinson’s Disease Live Healthier, More Confident Lives
Chad Moir calls his mother his greatest teacher.
“She really, truly lived by the mantra that you never look down on someone, and that you always stick your hand out to help them,” he said. “I’ve been lucky enough to be put in a position where I can help people while honoring my mother, and I can do it in a fun and exciting way.”
He’s referring to DopaFit Parkinson’s Movement Center, the business he started six years ago as the culmination of a tragic event — the premature passing of his greatest teacher, who was stricken with an aggressive form of Parkinson’s and was gone five years after her diagnosis.
Moir took his mother’s death hard. “I fell into a bit of a depression,” he told BusinessWest when we first spoke with him two years ago. “I hated Parkinson’s disease and everything to do with it. I didn’t even want to hear the word ‘Parkinson’s.’ But one day, something clicked, and I decided I was going to use my resentment toward Parkinson’s in a positive way and start to fight back.”
Today, DopaFit members, all of whom are at various stages of the disease, engage in numerous forms of exercise, from cardio work to yoga; from spinning to punching bags, and much more. On one level, activities are designed to help Parkinson’s patients live a more active life by improving their mobility, gait, balance, and motor skills.
“It has been proven through science that, when you do vigorous exercise while living with Parkinson’s disease, your symptoms won’t progress as quickly, and sometimes they are halted for a while as well. We have seen people whose symptoms have regressed.”
But research has shown, Moir said, that it does more than that: exercise releases the neurotransmitter dopamine into the brain, slowing the progress of Parkinson’s symptoms.
“Exercise is the only proven method to slow down the progression of Parkinson’s disease,” he told BusinessWest. “It has been proven through science that, when you do vigorous exercise while living with Parkinson’s disease, your symptoms won’t progress as quickly, and sometimes they are halted for a while as well. We have seen people whose symptoms have regressed. The goal is for people not to progress, or progress slowly, but if we can reverse some of those symptoms, that’s a big win.”
Members are typically referred to Moir from their movement-disorder specialist, neurologist, or physical therapist. “A lot of times, for our older members, it can be one of their kids who finds us; their parent was diagnosed with Parkinson’s disease, they want to do anything they can to help, and they come across us online.”
Whatever the case, Moir and his team will meet with the individual and often a family member and discuss symptoms, their story, and how DopaFit might help.
“We have about a 99% success rate of people who try it and stay,” he said. But getting in the door — or online, as the case may be in this challenging time — is only the beginning.
Recognizing a Need
Moir’s own beginnings in a career focused on this deadly disease was a half-marathon in New York City to raise some money for the Parkinson’s Disease Foundation. He ended up collecting about $6,000, and started to think about what else he could do for the Parkinson’s community.
While attending classes at American International College, he saw a need for a Parkinson’s exercise group in the area. “There is a lack of Parkinson’s services in general. I really, truly believed that if I built it, they would come. That was our motto, and I stuck to that motto through the hard times, and it certainly has brought us here. We thought there was a need, and we’ve proven there was a need.”
He started working with individuals in their homes, then opened the first DopaFit gym in Feeding Hills in 2015. He moved to the Eastworks building in Easthampton a year later, and then to the current location, at the Red Rock Plaza in Southampton, in 2018 — a site with more space, ample parking, and a handicapped-accessible entrance. He also launched a second, smaller DopaFit location in West Boylston.
When they first arrive at DopaFit, members undergo an assessment of where they are physically and where they would like to be in six months. Then they’re assigned to one of two exercise groups. One includes people who don’t need assistance getting in and out of chairs and can move about freely with no assistive equipment, like canes, walkers, or wheelchairs. The second group requires a little more assistance.
“With the group-exercise portion, that’s where we have to be very imaginative and come up with fun and different ways to work with you because there are different levels of disease progression,” he explained.
Programming has continued to expand. “Our goal is to provide every non-pharmalogical therapy that you can in one place for people with Parkinson’s disease,” Moir said. “So we have yoga, tai chi, our exercise classes and movement program, and the Art Cart.”
That latter piece, a nationally recognized creativity and movement program for individuals with Parkinson’s disease, was launched by Moir’s wife, Saba Shahid, who nominated him for the Difference Makers award.
“Chad is truly the definition of a Difference Maker,” Shahid wrote. “He has provided countless hours of free educational services for patients and assisted-living and nursing centers that provide support to people with Parkinson’s, and has spoken at a variety of seminars with the simple goal of spreading awareness about Parkinson’s and the importance of exercising for disease management. His dedication and love for others is seen in his daily efforts.”
Moir is always open to new modalities as well, such as a recent addition, ‘laughter yoga.’ A member brought the idea to him, and it turned out one of the practice’s leading instructors lives in East Longmeadow, and was happy to teach a class.
“Everybody loved it,” Moir said. “People said it made a difference that day, and in the days after, to be able to laugh again.”
Indeed, the past year has brought unforeseen stress to the lives of everyone, including business owners like Moir and the folks with Parkinson’s disease he serves.
“We had been growing exponentially prior to the pandemic; we had a little over 100 members, and we’d see about 80 of those members every week, at different sessions,” he recalled. And when COVID-19 shut down the economy, including DopaFit’s facilities, Moir had to pivot — fast.
“Yes, we do exercise, but we also educate, and then we empower. So we had to move the education online as well. Even though we couldn’t be in the space, we were able to support them physically and mentally.”
He quickly moved to an online model, starting with prerecorded exercise videos, daily e-mails, and phone calls. Zoom classes followed, which were more engaging and interactive than the videos, and trainers could work with members to make sure they were doing everything correctly.
“We did our best to keep our members engaged,” he added, through efforts like webinars with movement-disorder specialists to make sure members stayed current with the latest information. “Yes, we do exercise, but we also educate, and then we empower. So we had to move the education online as well. Even though we couldn’t be in the space, we were able to support them physically and mentally.”
While the West Boylston facility remains shuttered and programs are run completely virtually, DopaFit’s Easthampton site opened about four months ago to small, scaled-down classes — two groups of no more than four people each — who work out separated by distance and dividers, and all surfaces and equipment are sanitized between each use.
“People who come say they feel 10 times safer here than they do going to the grocery store,” Moir said.
Through it all, he had his worries about surviving such a difficult time.
“The rent didn’t stop. The space was closed, but the bills were still here. But we’re blessed with a tremendous community,” he said, noting that local groups ran fundraisers to support DopaFit, and he was able to keep the business in operation and pay employees through the pandemic. “You truly see the impact when it’s taken away. Even people who don’t come here but know what we do wanted this service to stay available to the people in this community.”
Through it all — the expanded membership, and then the obstacles posed by COVID-19 — DopaFit’s outreach in the community has only grown, Moir said. “We’ve made some great connections with the local physical therapists and neurologists in the area, which has helped tremendously. We are now well-known as a very viable and necessary option for someone with Parkinson’s disease.
“When it comes to being innovative and trying new things, that is something we will always do,” he added. “The world is ever-changing, and there are so many great people who do so many great things that can help someone with Parkinson’s disease.”
With that in mind, the next goal is a larger, standalone building that offers not just a big exercise room, but plenty of rooms for other services, from education to support groups to social work. In short, Moir wants to take what he’s learned in the past six years and build a truly one-stop destination for people with Parkinson’s disease to access the resources they need.
Some things he’s learned have been unexpected — like mastering Zoom.
“I helped so many people navigate Zoom, many of them older people,” he said. “I figure, if this doesn’t work out, I can go to Zoom and work for their technical support. I’ve got that down.”
Fortunately for so many, his day job seems to be working out just fine, despite the recent challenges. And he’s grateful his members have a place where they can come and, well, just be themselves.
“It pains me to hear someone stopped talking to their friends because ‘I don’t want them to pity me.’ Or, ‘we used to go out to dinner every Thursday, but I stopped going because I shake too much and don’t want people looking at me.’
“But after spending time here with other people with Parkinson’s disease, they come back and say, ‘you know what? I felt confident to go out and have dinner with my friends, and I felt better than I’ve felt in 10 years,’” he said. “So the exercise is a beneficial part of this; it can physically make someone better. But being able to feel better and be more confident gives them so much empowerment in other ways.”
That’s yet another difference Moir wants to make in people’s lives, as he continues to honor the legacy of one great teacher.
“Knowing that I can make a difference in someone’s life, just a little bit of difference, means the world to me,” he said. “It’s the fuel that keeps me going through the day. And that we’ve been able to figure out how to do it on a bigger scale is just very exciting.”
Joseph Bednar can be reached at [email protected]
For This Youth Leader, Opportunities Make All the Difference
By Mark Morris
Bill Parks like to tell the story of a former ‘Youth of the Year’ at the Boys & Girls Club of Greater Westfield who was discussing possible careers with a staff member.
“She wanted to be a marine biologist but said, ‘I know that will never happen,’” Parks recalled, but the staffer assured her that her desire was most certainly possible. This led to numerous conversations with the young woman about what she could do at the club and in her studies to make this dream a reality.
“He convinced her to think in terms of ‘yes, I can do this,’” Parks said. “Today, she is working in Florida as a marine biologist.”
And it’s not a surprising outcome to someone who believes life is about opportunities and relationships. As the club’s executive director, he follows this guiding principle, which, as much as anything else, is responsible for his being named a Difference Maker.
His own experience with the Boys & Girls Club actually began when he was a young boy attending the Marlborough Boys Club. He enjoyed going there because it was a place to meet up with friends, play basketball, and take part in activities. At that time, the club was for boys only, but Parks credits his sister with breaking the gender barrier and becoming the first girl to become a member.
“We snuck her into a Halloween party one year,” he said with a laugh. “After we did that, the staff decided to allow girls be part of the club.”
Once in high school, the club provided Parks his first job. “I worked at the gym, in the game rooms, and at the front desk,” he remembered. “It taught me how to deal with the public and how to work with kids.”
As a basketball player for Marlborough High School, Parks was recruited to play basketball at Fitchburg State College, allowing him the opportunity to become the first member of his family to attend college.
“That small gesture, to make sure I could go back to school, had a huge impact on my life. I’ve never forgotten it, and it’s been a goal of mine to always pay that forward.”
But the Division III college does not award scholarship money for athletes, and his parents — his father worked in a shoe factory, and his mother provided day-care services in the home — couldn’t afford to send him. To make matters worse, a local bank rejected his student-loan application.
Parks was worried he would have to give up his college plans, but when the club’s executive director heard about the rejection, he got involved, and gave Parks the name of a banker at First National Bank of Marlborough who was willing to approve the loan request. “You’re all set,” Parks recalled the director telling him. “You’re going back to school.”
It’s a story he recalls often as a moment that changed him forever. “That small gesture, to make sure I could go back to school, had a huge impact on my life,” he said. “I’ve never forgotten it, and it’s been a goal of mine to always pay that forward.”
By paying it forward through his role at the Boys & Girls Club of Greater Westfield — by helping other young people act on opportunities they don’t see as possible — Parks is truly a Difference Maker.
View to the Future
While the story of the marine biologist is inspiring, Parks told BusinessWest, it’s not really about any particular job.
“It’s more important for young people to see the opportunities they have to develop their futures,” he said. “Our latest campaign is called ‘Building Futures’ because that’s who we are and what we do.”
Parks’ professional career with the Boys & Girls Club began in Eastern Mass., serving as executive director for clubs in Billerica and Waltham. Before he joined the Westfield club in 2004, he spent two years with the Jason Foundation, where he helped introduce STEM programs to Boys & Girls Clubs on a national level.
While he enjoyed the work at the foundation, he missed the interaction with all the staff and families who form the culture of a Boys & Girls Club. He found that again in Westfield, which was, in some ways, a return to his geographic roots, as he was born in Springfield and moved to Marlborough as a young child.
Applying what he’d learned in his earlier executive roles, Parks began to lay out a vision and a course of action for the Westfield club. He also understood that he could not accomplish his goals alone but needed to convince others to get behind his vision.
“One of the things I am most proud of is that people in the community wanted to be part of the vision we had for the club,” he said.
When he started in Westfield, the club provided services for nearly 100 children every day with an annual budget of $600,000. Now the club provides day-care, educational, and meal services for 350 children and teens every day with an annual budget of nearly $3 million.
Parks credits his staff for helping to make the vision a reality. Many staffers have long tenures on the job, and several started there even before he arrived.
“When you can maintain your existing staff, it allows you to do big things because you are not constantly changing people and roles,” he said, adding that the staff has also grown to 12 full-time and more than 40 part-time workers, making the organization a “decent-size employer in the city.”
A dedicated and consistent staff that gets results, he noted, makes it easier to attract potential donors. One donor told Parks he supports the club because he is confident that the contribution will generate efforts to help young people succeed, adding, “I like what you are doing, and I believe it will have an impact on our community.”
The role of Boys & Girls Clubs today has greatly changed from the days when Parks played basketball with his friends in Marlborough. Once he began his career there, he saw education becoming a more vital part of the organization’s mission.
“It was easy to see that, in addition to having a gym director and game-room director, clubs also needed an education director,” he said, adding that relationships with the School Department and the community at large are essential to his club.
“We are a part of the city of Westfield,” he said. “We think about what’s outside the walls of our club and how to help the overall community because, in the long run, that’s going to help the kids who are members of the club and kids who are members of the community.”
In 2011, the Westfield club was licensed to provide daycare for 77 children. Concerned he was running out of space and anticipating increased demand, Parks led a $3 million fundraising campaign titled “Raise the Roof.”
“We literally took the roof off the gym, raised the gym up to the second floor, and built classrooms underneath for the licensed childcare program,” he said, adding that the club also expanded the education room and technology lab. Now, the facility is licensed to provide daycare services for 200 children.
When COVID-19 hit, the Boys & Girls Club of Greater Westfield was available for virtual learning for students, and in September, the club became a remote-learning site for the School Department. The city of Westfield provided every school-age child with a Chromebook tablet, and, with club staff making sure to keep age groups separated and properly distanced, students are linked into the school system for a full day of learning via their Chromebooks. Middle-school and younger kids make up most of the students in this program, which has proven to be a vital resource for families.
“Some of the students couldn’t link in from home, while others have parents who have to leave the house for work during school hours,” Parks said. “With no one at home to take care of them, they have the option to come here and not miss school.”
With all those young minds at work, the club has become a significant meal provider for children as well.
“Parents can drop off kids at 7:30 in the morning, and they will get breakfast, lunch, a snack, and a hot meal every day,” he explained. The club also provides meals at three public-housing sites, resulting in the staff serving nearly 600 meals a day. Like remote learning, Parks sees the meals program as essential to the organization.
“A working parent can pick up their kid at the club and know their homework is done and they’ve been fed,” he said. “It allows parents to interact more with their kids instead of rushing around to put a meal on the table.”
Right now, Parks has plans to expand the club and its services further with a 15,000-square-foot addition, which will allow the club to offer services to an additional 100 children.
“We think about what’s outside the walls of our club and how to help the overall community because, in the long run, that’s going to help the kids who are members of the club and kids who are members of the community.”
The building plans originally called for an 11,000-square-foot expansion, but the pandemic forced engineers to increase the square footage per child and redraw the now-larger plans. The addition is scheduled to be completed by August with a September opening, in time for the new school year.
For Parks, the new structures are exciting, but the real payoff is the impact the programs have on people’s lives. “One of the things I’m most proud of is that people in the community say, ‘let’s call the Boys & Girls Club because they can probably help us or help these kids.’”
Thinking back to the time he got some needed help, Parks said he learned, years after graduating from college, that the banker who approved his student loan was on the board of directors for the Marlborough club. Likewise, he credits his current board of directors as the “guiding force” that supports all the Westfield club’s efforts, and points with pride to the cross-section of community members who make up the board.
“It’s not always easy to encourage people to be on your board,” he said. “We’ve been fortunate that people have reached out to us with an interest in joining ours.”
They are people, he added, who are willing to step up and help a kid in the community, and who recognize the value of paying it forward. His future was changed when he was able to go to college, and he’s dedicated his career to changing lives and finding ways to truly make a difference.
When It Comes to Land Preservation, He’s Been a Trailblazer
Pete Westover says his appreciation of, and passion for, outdoor spaces traces back to a family vacation trip to, among other places, Rocky Mountain National Park in Colorado, or Rocky, as it’s called, when he was 12.
The park, which spans the Continental Divide, is famous for its grand vistas, high alpine meadows, and dramatic walking trails, some of them at elevations of 10,000 feet or more. And, suffice to say, the park made quite an impression on the young middle-school student.
“There’s bighorn sheep and mountain goats and all kinds of great wildlife and flora,” he noted, adding that he’s been back several times since. “The road goes well over 11,000 feet, so you’re up there among the peaks.”
It was this trip that pretty much convinced Westover he wanted to spend his working life outdoors. And if he needed any more convincing, he got it while working in a hospital just after high school, at a time when he was still thinking about going to medical school and following in the footsteps of his father, who became a doctor.
“I realized, there’s no way I want to spend my time in time in a hospital or a clinic,” he told BusinessWest, adding that he instead pursued a master’s degree in forest ecology at the Yale School of Forestry and Environmental Studies.
“Pete has dedicated his entire career to conserving land and creating trails — the Valley’s forests and farms simply would not be as intact as they are today if Pete Westover hadn’t been a prime champion for their protection.”
Thus, as they might say in what has become his line of work, he took a different trail than the one he originally envisioned. Actually, those who know him would say he’s blazed his own trail — in every aspect of that phrase.
It has led to an intriguing and highly rewarding career that has included everything from work on a helicopter forest-fire crew in Northern California when he was in college to a 30-year stint as conservation director for the town of Amherst, to his current role as founder and partner of Conservation Works, a conservation firm involved with open space and agricultural land protection; ecological and land-stewardship assistance to land trusts, towns, colleges, and other entities; and other services.
Described as a “legend” by one of those who nominated him for the Difference Maker award, Dianne Fuller Doherty, retired executive director of the Massachusetts Small Business Development Center Network’s Western Mass. office (and a Difference Maker herself in 2020), Westover has earned a number of accolades over the years.
These include the Valley Eco Award for Distinguished Service to Our Environment, in his case for ‘lifetime dedication and achievement’; the Governor’s Award for Open Space Protection; the Pioneer Valley Planning Commission’s Regional Service Award; the Massachusetts Assoc. of Conservation Commissions’ Environmental Service Award; and even the Millicent A. Kaufman Distinguished Service Award as Amherst Area Citizen of the Year.
And now, he can add Difference Maker to that list, a title that certainly befits an individual who has preserved thousands of acres of land, created hundreds of miles of trails, and even helped innumerable parks and other open spaces identify and hopefully eradicate invasive species.
“Pete has dedicated his entire career to conserving land and creating trails — the Valley’s forests and farms simply would not be as intact as they are today if Pete Westover hadn’t been a prime champion for their protection,” wrote Kristin DeBoer, executive director of the Kestrel Land Trust, a partner and client of Conservation Works on many of its projects, in her nomination of Westover. “The number of conservation areas and protected farms that Pete has been involved with are too many to name.”
While justifiably proud of what’s been accomplished in these realms over the past several decades, Westover stressed repeatedly that this work has never been a one-man show. Instead, it’s always been accomplished through partnerships and teamwork, especially when it comes to Conservation Works.
“This is such a great valley to work in,” he told BusinessWest. “There are so many dedicated people in our field; we’re just lucky to be in a place where there are so many forward-looking people.”
Westover is certainly one of them, and his work (that’s a broad term, to be sure) to not only protect and preserve land, but educate others and serve as a role model, has earned him a place among the Difference Makers class of 2021.
Changing the Landscape — Or Not
It’s called the Robert Frost Trail, and it’s actually one of several trails in the Northeast named after the poet, who lived and taught in this region for many years.
This one stretches 47 miles through the eastern Connecticut River Valley, from the Connecticut River in South Hadley to Ruggles Pond in Wendell State Forest. Blazed with orange triangles, the trail winds through both Hampshire and Franklin counties, and includes a number of scenic features, including the Holyoke Range, Mount Orient, Puffer’s Pond, and Mount Toby.
And while there are literally thousands of projects in Westover’s portfolio from five decades of work in this realm, this one would have to be considered his signature work, first undertaken while he was conservation director in Amherst, but a lifelong project in many respects.
Indeed, those at Conservation Works are working with Kestrel on an ongoing project to improve the trail. But the Robert Frost Trail is just one of countless initiatives to which Westover has contributed his time, energy, and considerable talents over the years. You might say he’s changed the landscape in Western Mass., but it would be even more accurate to say his work has been focused on not changing the landscape, and preserving farmland and other spaces as they are.
And even that wouldn’t be entirely accurate. Indeed, Westover said, through his decades of work, he hasn’t been focused on halting or even controlling development, but instead on creating a balance.
“When I worked with the town of Amherst, our philosophy was, ‘we’re not trying to prevent development; we’re trying to keep up with it,’” he explained, adding that this mindset persists to this day. “For every time you see a new subdivision go up, it makes sense to address the other side of the coin and make sure there are protected lands that people can have for various purposes.
“When you see real-estate ads that say ‘near conservation area,’ or ‘next to the Robert Frost Trail’ … that’s important to the well-being of a town or the region to have that balance,” he went on, adding that it has essentially been his life’s work to create it.
Tracing his career working outdoors, Westover said he started at an environmental-education center in Kentucky, where he worked for three years. Later, after returning to Yale for a few more classes, he came to Amherst as its conservation director, a role he kept from 1974 to 2004. In 2005, he would partner with Peter Blunt, former executive director of the Connecticut River Watershed Council (now the Connecticut River Conservancy) to create Conservation Works. Blunt passed away in 2010, but a team of professionals carries on his work and his legacy, and has broadened the company’s mission and taken its work to the four corners of New England and well beyond.
But over the years, Westover has worn many other hats as well. He’s been an adjunct professor of Natural Science, principally at Hampshire College, where he has taught, among other courses, “Conservation Land Protection and Management,” “The Ecology and Politics of New England Natural Areas,” “Ecology and Culture of Costa Rica,” “Geography, Ecology, and Indigenous Americans in the Pacific Northwest, 1800 to Present,” and, most recently, “Land Conservation, Indigenous Land Rights, and Traditional Ecological Knowledge.”
He’s also penned books, including Managing Conservation Land: The Stewardship of Conservation Areas, Wildlife Sanctuaries, and Other Open Spaces in Massachusetts, and served on boards ranging from the Conservation Law Foundation of New England to the Whately Open Space Committee.
“When I worked with the town of Amherst, our philosophy was, ‘we’re not trying to prevent development; we’re trying to keep up with it. For every time you see a new subdivision go up, it makes sense to address the other side of the coin and make sure there are protected lands that people can have for various purposes.”
But while he spends some time behind the keyboard, in the lecture hall, or in the boardroom, mostly he’s where he always wants to be — outdoors — especially as he works with his partners at Conservation Works on projects across New England and beyond.
The group, which now includes seven partners, handles everything from conservation of open space and farmland to the development and maintenance of trails; from invasive-plant-management plans to what are known as municipal vulnerability-preparedness plans that address climate change and the dangers it presents to communities.
And, as Westover noted, teamwork is the watchword for this company.
“One of the things that attracted me to Conservation Works is that all of the professionals have very unique skills, and we all complement one another,” said Elizabeth Wroblicka, a lawyer and former director of Wildlife Lands for the Massachusetts Division of Fisheries and Wildlife. “Land conservation is multi-faceted, from the acquisition to the long-term ownership to the stewardship, and with the wildlife biologists we have, the trail constructors, boundary markings … I do the contracts, but we all have a piece that we excel in.”
Chris Curtis, who came to Conservation Works after a lengthy career with the Pioneer Valley Planning Commission as chief planner and now focuses extensively on climate-change issues, agreed. He noted that, in addition to land preservation, trail-building and improvement, and other initiatives, the group is doing more work in the emerging realm of climate resiliency — out of necessity.
“We’ve been working with the town of Deerfield for four years,” he said, citing just one example of this work. “We’ve helped it win grants for more than $1.2 million worth of work that includes a municipal vulnerability-preparedness plan, flood-evacuation plans, a land-conservation plan for the Deerfield River floodplain area, and education programs, including a townwide climate forum that was attended by 200 to 300 people.”
Such efforts to address climate change are an example of how the group’s mission continues to expand and evolve, and how Westover’s broad impact on this region, its open spaces, and its endangered spaces grows ever deeper.
Seeing the Forest for the Trees
Reflecting back on that trip to Rocky, Westover said that, in many ways, it changed not only his perspective, but his life.
It helped convince him that he not only wanted to work outdoors, but wanted to protect the outdoors and create spaces that could be enjoyed by this generation and those to come. As noted, he’s both changed the landscape and helped ensure that it won’t be changed.
He’s not comfortable with being called a legend, but Difference Maker works, and it certainly fits someone whose footprints can be seen all across the region — literally and figuratively.
George O’Brien can be reached at [email protected]