Market Mentors Welcomes Two New Specialists to Multi-disciplinary Team
SPRINGFIELD — Market Mentors, LLC, a fully integrated marketing, advertising, and public-relations agency, recently added two new specialists to its multi-disciplinary team. Jack Antkowiak joined the agency as a digital marketing specialist, and Paige Auger started her role as a financial administrator.
“We are excited to add to the depth and breadth of our in-house talent with the expertise Jack and Paige offer,” said Michelle Abdow, president and CEO of Market Mentors. “They both hit the ground running and are already making notable contributions.”
As a digital marketing specialist, Antkowiak manages, reports on, and optimizes paid digital ads and SEO campaigns. This involves taking deep dives into ad performance and website analytics data to uncover actionable insights and trends that can be used to improve both campaign performance and the overall user/customer journey. A graduate of the University of Connecticut, Antkowiak combines tried-and-true best practices with a deep understanding of the target audience to build engaging and impactful campaigns.
With a degree in business administration as well as management experience in accounting, Auger joined the Market Mentors finance team to handle accounts payable, accounts receivable, billing, reconciliation, and 1099 reporting. She collaborates across departments to ensure accuracy in data input and is skilled at summarizing large amounts of data and presenting meaningful information for review. A graduate of Western New England University, she received the 2017 Lawrence H. Nath Management Award.
Market Mentors continues to expand and currently has opportunities for an account director, media director, and college interns.