SPRINGFIELD — Market Mentors, the region’s largest marketing, advertising, and public-relations agency, is proud to announce the addition of four new team members, adding to the depth and expertise of its staff. The hires span multiple departments, including account services, media buying, and administration.

“We are always looking for top talent to join our growing team,” said Michelle Abdow, president. “Each of these four new members has a depth of expertise in our industry. They have already been serving up results for our clients, while also allowing us to accommodate new business.”

John Miarecki joined the agency as director of Growth and Development. A marketing guru with almost 15 years of experience in various roles, as well as degrees in marketing and psychology from West Chester University in Pennsylvania, he is tasked with assisting with business development, client services, internal operations and talent development.

Shawna Griffin is the agency’s new media planner/buyer, bringing with her two decades of experience in the field. A graduate of Hofstra University, she is adept at creating comprehensive media plans that drive action and results.

Erica Moulton joined the agency as an account executive with nearly 20 years of expertise in all things communications, including social media, public relations, referral relations, fundraising, account management, and more. She received her bachelor’s degree in psychology from the Catholic University of America and has extensive expertise in the healthcare and nonprofit verticals.

Susan Mayhew made her return to Market Mentors as office manager, a position she previously held for four years before moving to Colorado and then South Carolina. With more than 25 years of business administration experience, she is responsible for office management, including financials (including accounts payable, accounts receivable, and reporting) and some human-resources duties.

Market Mentors partners with clients locally, regionally, nationally, and internationally across a range of industries, including automotive, banking and finance, education, energy, healthcare, home improvement, legal, manufacturing, nonprofit, political, and retail.

SPRINGFIELD — Market Mentors, the region’s largest marketing, advertising, and public-relations agency, announced the addition of a director of Agency Operations, Pam Soisson, a 30-year marketing veteran. This new position was created to provide guidance and day-to-day oversight as the agency grows.

“Pam brings a wealth of experience to this role,” company President Michelle Abdow said. “We are thrilled that she agreed to join our team and has already made a strong impact. She’s extremely methodical, seeking order and ways to improve efficiencies in process and procedures. This mindset, paired with leadership experience, makes her an especially effective member of our management team.”

Soisson most recently served as vice president of Marketing Strategy for Rebel Interactive Group in Southington, Conn. At Market Mentors, she is responsible for the development and success of both the agency’s team members and the agency itself.

With her strategic-planning acumen, Soisson prides herself on asking better questions to get to the heart of issues. “I love getting to the root of challenges so that we can develop the best solutions that lead to client growth,” she said. “I’m delighted to join the team of creative professionals at Market Mentors. They truly extend themselves to provide every client with exceptional service.”

SPRINGFIELD — Market Mentors, the region’s largest marketing, advertising, and public-relations agency, announced it has received certification from the Women’s Business Enterprise National Council (WBENC), a leading nonprofit organization dedicated to helping women-owned businesses thrive and grow.

“We had previously received certification through the Commonwealth of Massachusetts. Because we have clients outside of the state, pursuing this national certification made sense,” company President Michelle Abdow said. “We’re honored to be a part of a group of such successful and driven women entrepreneurs.”

WBENC certification provides Market Mentors with access to a vast network of support, including targeted business opportunities and increased visibility in corporate and government supply chains, education, and development programs. It is also an approved third-party certifier for the SBA’s Women-Owned Small Business federal contracting program.

“This certification opens the door so we can pursue opportunities with government agencies and programs, public schools and universities, and companies with supplier diversity and inclusion programs,” Abdow explained.

WBENC certification validates that a business is at least 51% owned, controlled, operated, and managed by a woman or women. One or more women must have unrestricted control of the business, a demonstrated management of day-to-day operations, and a proportionate investment of capital or expertise. To become certified, business owners undergo a thorough vetting process, including review of business documentation and a site visit.

After working in media for more than a decade, Abdow founded Market Mentors in her home in 2003. Over the past 18 years, it has grown into a team of more than 20 professionals with multiple areas of expertise and breadth of experience across a range of industries.

SPRINGFIELD — Market Mentors, a marketing, advertising and public-relations agency, announced the addition of five new team members. The hires span multiple departments, including account services, copywriting, digital advertising, and public relations.

“Over the past year, our agency and our people have demonstrated their exceptional talents and resilience in the face of adversity,” company President Michelle Abdow said. “We are growing in every sense of the word and are excited to welcome these five new hires, each of whom brings a wealth of expertise.”

Elizabeth Barry joined the agency as a public-relations specialist. She has extensive experience gleaned from time spent producing morning news at FOX61 and WFSB in Hartford, Conn. A graduate of Endicott College and Southern New Hampshire University, Barry holds undergraduate and graduate degrees in communications. In her new role, she writes press releases as well as short- and long-form copy, and works to earn media opportunities for clients.

Chase Hoffman joined the team as an account executive. He possesses previous agency experience and is a graduate of Westfield State University, earning a communications degree with a public relations concentration.

Christopher Proulx joined the agency as a digital advertising specialist. A graduate of American International College and Westfield State University and holding Google Ads and Analytics certifications, he runs digital advertising campaigns on Google and across social-media channels. In addition, he researches and develops keyword strategies as part of SEO/SEM best practices.

David Smith joined the firm as a content writer, penning short- and long-form copy for digital and print placements, websites, blogs, and social media. After earning his degree in communications at the University of Connecticut, he worked in broadcast media at WWLP-22 News in Springfield and FOX61 in Hartford.

Sara West serves as an account director, leveraging her education at the University of Colorado at Denver and experience amassed from working her way up in the industry. Her primary responsibilities include managing accounts and creating, managing, and executing multi-channel marketing campaigns incorporating SEO, social media, inbound marketing, HubSpot, e-mail, mail, and print campaigns, as well as events to drive customer acquisition for clients.

“Beyond these wonderful new hires, our team continues to grow,” Abdow said. “We currently have other open positions, with plans to add more in the coming months.”

Market Mentors boasts a wide variety of clients in industries including automotive, banking and finance, education, energy, healthcare, home improvement, legal, manufacturing, nonprofit, political, and retail.