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Daily News

SPRINGFIELD — Market Mentors, a marketing, advertising and public relations agency, announced the addition of a director of production and technology, Bryan Czajkowski. He brings more than 25 years of experience to the newly created position, in which he oversees the agency’s web, design, video and production operations. 

“Bryan’s expertise in all of these areas and others, including business development, management and building client relationships, really made him an ideal candidate,” said company President Michelle Abdow. “We had been considering adding a specialized leadership position within our creative technology services for some time, and Bryan’s strengths and enthusiasm really helped solidify just what that role would look like.”

Czajkowski most recently served as the chief technology officer for Rebel Interactive Group in Southington, Conn. Through this and previous positions, he has gained extensive experience working with international and national organizations across diverse industries, from finance and insurance to automotive and aerospace. The opportunity to integrate his various professional skills and interests is something that drew Czajkowski to the Market Mentors position. 

“I’ve gained a wealth of knowledge around emerging technology and digital media, and I understand the challenges clients face around so many choices,” he said. “At the same time, this unique role has allowed me to apply years of experience in broadcast media and video production, where my career began and has continued in various capacities. This position seems incredibly natural to me, and I’m thrilled to have hit the ground running.”

Daily News

SPRINGFIELD — Market Mentors, the region’s largest marketing, advertising, and public-relations agency, announced the addition of a director of Agency Operations, Pam Soisson, a 30-year marketing veteran. This new position was created to provide guidance and day-to-day oversight as the agency grows.

“Pam brings a wealth of experience to this role,” company President Michelle Abdow said. “We are thrilled that she agreed to join our team and has already made a strong impact. She’s extremely methodical, seeking order and ways to improve efficiencies in process and procedures. This mindset, paired with leadership experience, makes her an especially effective member of our management team.”

Soisson most recently served as vice president of Marketing Strategy for Rebel Interactive Group in Southington, Conn. At Market Mentors, she is responsible for the development and success of both the agency’s team members and the agency itself.

With her strategic-planning acumen, Soisson prides herself on asking better questions to get to the heart of issues. “I love getting to the root of challenges so that we can develop the best solutions that lead to client growth,” she said. “I’m delighted to join the team of creative professionals at Market Mentors. They truly extend themselves to provide every client with exceptional service.”

Daily News

SPRINGFIELD — Market Mentors, the region’s largest marketing, advertising, and public-relations agency, announced it has received certification from the Women’s Business Enterprise National Council (WBENC), a leading nonprofit organization dedicated to helping women-owned businesses thrive and grow.

“We had previously received certification through the Commonwealth of Massachusetts. Because we have clients outside of the state, pursuing this national certification made sense,” company President Michelle Abdow said. “We’re honored to be a part of a group of such successful and driven women entrepreneurs.”

WBENC certification provides Market Mentors with access to a vast network of support, including targeted business opportunities and increased visibility in corporate and government supply chains, education, and development programs. It is also an approved third-party certifier for the SBA’s Women-Owned Small Business federal contracting program.

“This certification opens the door so we can pursue opportunities with government agencies and programs, public schools and universities, and companies with supplier diversity and inclusion programs,” Abdow explained.

WBENC certification validates that a business is at least 51% owned, controlled, operated, and managed by a woman or women. One or more women must have unrestricted control of the business, a demonstrated management of day-to-day operations, and a proportionate investment of capital or expertise. To become certified, business owners undergo a thorough vetting process, including review of business documentation and a site visit.

After working in media for more than a decade, Abdow founded Market Mentors in her home in 2003. Over the past 18 years, it has grown into a team of more than 20 professionals with multiple areas of expertise and breadth of experience across a range of industries.

Daily News

SPRINGFIELD — Market Mentors, a marketing, advertising and public-relations agency, announced the addition of five new team members. The hires span multiple departments, including account services, copywriting, digital advertising, and public relations.

“Over the past year, our agency and our people have demonstrated their exceptional talents and resilience in the face of adversity,” company President Michelle Abdow said. “We are growing in every sense of the word and are excited to welcome these five new hires, each of whom brings a wealth of expertise.”

Elizabeth Barry joined the agency as a public-relations specialist. She has extensive experience gleaned from time spent producing morning news at FOX61 and WFSB in Hartford, Conn. A graduate of Endicott College and Southern New Hampshire University, Barry holds undergraduate and graduate degrees in communications. In her new role, she writes press releases as well as short- and long-form copy, and works to earn media opportunities for clients.

Chase Hoffman joined the team as an account executive. He possesses previous agency experience and is a graduate of Westfield State University, earning a communications degree with a public relations concentration.

Christopher Proulx joined the agency as a digital advertising specialist. A graduate of American International College and Westfield State University and holding Google Ads and Analytics certifications, he runs digital advertising campaigns on Google and across social-media channels. In addition, he researches and develops keyword strategies as part of SEO/SEM best practices.

David Smith joined the firm as a content writer, penning short- and long-form copy for digital and print placements, websites, blogs, and social media. After earning his degree in communications at the University of Connecticut, he worked in broadcast media at WWLP-22 News in Springfield and FOX61 in Hartford.

Sara West serves as an account director, leveraging her education at the University of Colorado at Denver and experience amassed from working her way up in the industry. Her primary responsibilities include managing accounts and creating, managing, and executing multi-channel marketing campaigns incorporating SEO, social media, inbound marketing, HubSpot, e-mail, mail, and print campaigns, as well as events to drive customer acquisition for clients.

“Beyond these wonderful new hires, our team continues to grow,” Abdow said. “We currently have other open positions, with plans to add more in the coming months.”

Market Mentors boasts a wide variety of clients in industries including automotive, banking and finance, education, energy, healthcare, home improvement, legal, manufacturing, nonprofit, political, and retail.

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