North Adams Chamber Launches Fall Workshop Series to Support Small Businesses

NORTH ADAMS — The North Adams Chamber of Commerce (NAC) will host a series of fall workshops to assist small businesses in the Northern Berkshires.

The Northern Berkshire business community is invited to a Holiday Promotion networking event on Monday, Oct. 24 at 5 p.m. at Greylock Works. The holiday season plays a large role in the Northern Berkshire economy, and business owners, artists, and entrepreneurs are encouraged to come together to brainstorm the best ways to promote products and services ahead of the holiday season. Refreshments and snacks will be provided by Door Prize.

In November, the NAC will start a technology-makeover series that will dive into online commerce, effective software options, and digital marketing. Each class costs $15 to attend, or $30 for all three. The Monday sessions run from 6 to 8 p.m. and will be held in the NAC office at 85 Main St., Suite 200A, North Adams.

The sessions include “Get Organized: Digital Management Tools for Workflow Efficiency,” Nov. 7; “Get Found: Digital Marketing Basics to Get Your Business Found,” Nov. 14; and “Get Social: Social Media Marketing Strategies and Content Planning,” Nov. 21.

This workshop series is the result of two years of recognizing the technology needs of local businesses through the chamber’s Business Assistance program. In 2019, the organization received grant funding through the Franklin County CDC to launch this one-on-one consulting program and has since helped the business community grow and maintain jobs, get access to legal and financial help, and grow their social-media presence.

After an event the NAC hosted in June called “Reimagine the Chamber,” two dozen business owners expressed their everyday challenges. Many of those challenges were related to implementing technology to run their businesses more efficiently and learn how to use digital marketing tools more effectively.

All businesses throughout Northern Berkshire County interested in improving their digital marketing or learning how to make their business more efficient using the latest tech tools are encouraged to attend one or all of the upcoming workshops. Learn more about the workshops and register at nachamber.org.