‘The Place Where COVID Goes to Die’ Is Still in Recovery Mode
Rebecca Merigian can’t find too many silver linings in this COVID-19 pandemic.
But at least people still need clean shirts for those Zoom meetings. Dress pants? Not so much.
“We’ve seen a lot of shirt business, and we’ve actually picked up quite a few new shirt customers,” said Merigian, owner of Springfield-based Park Cleaners, adding quickly that most of her other steady supplies of business have run dry or mostly dry over the past three and half months.
That includes MGM Springfield, which awarded her a lucrative contract just before it opened nearly two years ago — one that sends uniforms for all its employees her way — that effectively tripled her business volume. The casino closed in mid-March, as did a host of other businesses, and Park Cleaners was just one of many local vendors to take a huge hit when it did.
“We’ve heard from them … they’re starting to bring some employees back, so we’re on call,” she said, adding quickly that she’s not sure how many will be back and just how much work will be coming back in.
But the fallout goes well beyond the casino, said Merigian, second-generation owner of this family business. As large numbers of people continue to work at home she noted, there is far less need to get dress clothes cleaned and pressed. But beyond workplace clothes, the company has been hit by the almost complete stop to many types of events for which people needed clothes cleaned and pressed.
“There’s been no weddings, no funerals, no graduations, no work … no anything to prepare for,” she said, adding that overall, she projects that business if off a whopping 85% to 90% from a year ago, with MGM’s closure being easily the biggest hit.
She has been helped by the stay-at-home trend in a few respects, though; she reports that people are being more diligent about cleaning in general, and especially about cleaning linens, bedding, and other items. Meanwhile, some don’t want to spend their time doing the wash, so they’re sending it in to be cleaned and folded.
“There’s been no weddings, no funerals, no graduations, no work … no anything to prepare for.”
“Cleanliness has definitely been on people’s minds through all of this, and that’s helped keep us going,” she said, adding that she’s also noted an uptick in work cleaning uniforms for first responders, in part because there’s a nice discount forwarded to those frontline workers.
But even healthcare-related business is down, she noted, adding that many practices have only recently reopened and are seeing fewer patients. So if they dropped off items to be cleaned twice a week before the pandemic, now they’re down to once a week.
In the meantime, there are now a host of new protocols and safety precautions to follow at this business that has, informally, marketed itself as “the place where COVID goes to die,” Merigian said.
“It’s like starting over or starting a new business, with a very uncertain future — the risks are very high,” she said when asked to explain what the past several months have been like. “There are new rules, and we have to make sure that anyone who deals with contaminated laundry is fully prepared; we’ve had to change the way we do business, and that’s just one of the challenges.”
Like many business owners we spoke with, Merigian said that, while the focus has been on companies reopening — and that’s important — the issue isn’t whether they’re doing business, it’s whether they can make any money if they are. And for ventures in many sectors, the quick answers are either ‘no’ or ‘yes, but not enough.’
And there are obvious questions about when those answers will change.
Merigian says she’s heard from officials at MGM who tell her that some employees will be coming back ‘soon,’ and that some business will follow. But how much business remains to be seen.
Meanwhile, questions remain about when gatherings like weddings, business functions, and even funerals will return. And working from home may become a long-term proposition for many workers — if not something approaching permanent.
But, like most business we’ve spoken with in recent weeks, Merigian is looking optimistically toward fall and the possible return of something approaching ‘normal.’
“The fall definitely looks good, so long as COVID subsides or they find a vaccine,” she said. “I see a very good fall, but then I tend to be optimistic.
“It’s a waiting game,” she went on, referring specifically to MGM, but also to all those other events — and sources of business — she mentioned at the top. Until weddings and funerals resume and more workers return to the offices they left in early March, generating business will be a challenge.
In the meantime, at least people will need clean shirts for all those Zoom meetings.