Marketing Tips

Revisiting the Power of Print

Courtesy of: Pat Friesen, Target Marketing; https://www.targetmarketingmag.com

Haptically speaking, there’s a lot to be said for writing marketing messages for print. For starters, they have a better chance of being read when printed on paper and remembered than those viewed on a screen. (More on this later.)

If you’re not familiar with haptics, it’s the neuroscience of touch. What we know about haptics is based on extensive research that has produced fascinating findings.

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