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Daily News

WEST SPRINGFIELD — The Advertising Club of Western Massachusetts encourages the community to purchase tickets by Tuesday, Sept. 7 to attend its 2021 Creative Awards Show, slated for Tuesday, Sept. 14.

The Ad Club, the premier organization for marketing and communications professionals in Western Mass. and Northern Conn., will present the show at Union Station, 125A Pleasant St., Northampton, starting at 6 p.m. with a cocktail social, and the awards show to follow.

Attendees will have the opportunity to taste signature cocktails while mingling with judges and meet the faces behind the work submitted this year. Guests will be expected to wear masks upon entrance and exit; however, once seated in the banquet hall at Union Station, guests are welcome to remove their masks if they feel comfortable doing so.

Applicants can purchase tickets at www.adclubwm.org/events/creative-awards-2021 or contact the Ad Club at (413) 342-0533 or [email protected].

“We are super excited to see all of the submissions for this year’s award show and are beyond excited for our celebration to highlight and honor all of the hard work and dedication that went into projects of the past year,” said Susie Howard, Creative Awards co-chair.

Daily News

SPRINGFIELD — The Advertising Club of Western Massachusetts’ trustees of the Order of William Pynchon announced their selection of two local residents, Helen Caulton-Harris and Victor Rojas, as recipients of this year’s Pynchon medal.

Caulton-Harris has served for decades as a tireless advocate for low-income residents, underserved neighborhoods, and communities of color. As director of the city of Springfield’s Health and Human Services division, she led the charge in making COVID-19 testing and vaccination sites widely available to all city residents.

Rojas serves as director of technology for the Boys & Girls Club of Greater Holyoke and a role model for the city’s most vulnerable young people, connecting them with life-changing academic opportunities. During the pandemic, he worked to connect underserved students to internet access and led the effort to deliver thousands of meals and snacks to students who would otherwise receive them at school.

“These are the times that we most need heroes, and we surely have them in this year’s recipients,” said Brenda McGiverin, chairperson of the Pynchon trustees.

Due to a postponed event in 2020, the Advertising Club announced its upcoming event will be a combined celebration for Pynchon recipients from 2020 and 2021. Last year’s recipients, Janine Fondon and Elizabeth Wills-O’Gilvie, will also receive their medals at the upcoming ceremony.

This year’s recipients were chosen from a pool of nominations for the award received earlier this spring by the Advertising Club. All nominees are researched by the trustees, who then deliberate before selecting final recipients. All Pynchon medalists are chosen by unanimous decision of the Pynchon Trustees, who are the current and five past presidents of the Advertising Club. Pynchon Trustees for 2021 are Teresa Utt, David Cecchi, Mary Shea, Scott Whitney, Brenda McGiverin, and current Advertising Club President Kelly McGiverin.

The presentation of the Pynchon Medal and celebration will take place on Thursday, Oct. 7 at the Log Cabin in Holyoke. Event details and ticket information can be found at adclubwm.org or by calling (413) 342-0533.

More than 200 citizens have been inducted into the Order of William Pynchon since its founding in 1915.

Daily News

WEST SPRINGFIELD — The Advertising Club of Western Massachusetts encourages the community to apply for the 2021 Creative Awards before the deadline on Thursday, Aug. 5. Applicants can find the guidelines and application form by clicking here or can contact the Ad Club at (413) 342-0533 or [email protected].

Award winners will be announced at the Ad Club’s Creative Awards show scheduled for Tuesday, Sept. 14. Tickets to attend the awards show are available for purchase online by clicking here.

Participants may qualify for entry in a variety of categories, including advertising, copywriting, design, interactive and web media, photography, video and motion, and student work.

“We are super excited to see all of the submissions for this year’s award show and are beyond excited for our virtual celebration to highlight and honor all of the hard work and dedication that went into projects of the past year,” said Susie Howard, Creative Awards co-chair.

Daily News

WEST SPRINGFIELD — The Advertising Club of Western Massachusetts invites the community to apply for its 2021 Creative Awards. Applications will be accepted through Thursday, April 8.

The club has simplified the rules and eliminated physical entries entirely, due to COVID-19 restrictions. As always, Ad Club members will receive a discounted rate; members will receive a personalized discount code via e-mail. Participants will have the opportunity to virtually meet the agencies, marketing departments, and freelance artists behind the work. Award winners will be announced at the Ad Club’s Creative Awards show scheduled for Thursday, May 20.

Categories that qualify participants for entry include advertising, copywriting, design, interactive and web media, photography, video and motion, and student work. Visit www.adclubwm.org/events/creativeawards2021 for the guidelines and application form, or contact the Ad Club at (413) 342-0533 or [email protected].

“We are super excited to see all of the submissions for this year’s award show and are beyond excited for our virtual celebration to highlight and honor all of the hard work and dedication that went into projects of the past year,” said Susie Howard, Creative Awards co-chair.

Daily News

WEST SPRINGFIELD — The Advertising Club of Western Massachusetts invites the community to apply for its 2021 Creative Awards. Entries are open through April 18.

The Ad Club, the premier organization for marketing and communications professionals in Western Mass. and Northern Conn, is encouraging the community to join it in celebrating the region’s best creative projects of the past year. The club has simplified the rules and eliminated physical entries entirely, due to COVID-19 restrictions. As always, Ad Club members will receive a discounted rate; members will receive a personalized discount code via e-mail. Participants will have the opportunity to virtually meet the agencies, marketing departments, and freelance artists behind the work. Award winners will be announced at the Ad Club’s Creative Awards show scheduled for Thursday, May 20.

Categories that qualify participants for entry include advertising, copywriting, design, interactive and web media, photography, video and motion, and student work.

“We are super-excited to see all of the submissions for this year’s award show and are beyond excited for our virtual celebration to highlight and honor all of the hard work and dedication that went into projects of the past year,” said Susie Howard, Creative Awards co-chair.

Visit www.adclubwm.org/events/creativeawards2021 for the guidelines and application form, or contact the Ad Club at (413) 342-0533 or [email protected].

Daily News

WEST SPRINGFIELD — The Advertising Club of Western Massachusetts invites the community to apply for its annual merit-based scholarship, and applications are now available online.

This $1,000 scholarship will be awarded to one deserving Western Mass. high-school graduate going to college to study communication arts. High-school seniors who plan to attend an accredited college or technical school to study advertising, communications, marketing, or graphic arts and will be attending this fall are encouraged to apply. The scholarship must be applied against tuition and fees at the school.

Candidates will be judged on academic performance; extracurricular activities; community service and/or work experience; a demonstrated interest in advertising, communications, marketing, or graphic design; personal recommendations; and a letter of introduction outlining future plans. Scholarship decisions will be made by the scholarship committee of the Ad Club, and are considered final. The scholarship will be awarded at the Ad Club’s Creative Awards show in May.

Completed scholarship applications and all support materials must be submitted or postmarked by March 31. Applicants can find the guidelines and application form by clicking here or can contact the Ad Club at (413) 342-0533 or [email protected].

“Over the years, the Ad Club has been pleased to award scholarships to graduating seniors throughout the four Western Mass. counties,” said Matt Audette, Ad Club scholarship chair. “Many of these students have, indeed, gone on to careers in marketing, graphic design, advertising and communications.”

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