Citizens Bank Opens New Holyoke Branch
HOLYOKE — Citizens Bank celebrated the grand opening of its new branch at 1575 Northampton St. in Holyoke with a ribbon cutting ceremony and open house on July 24. The branch, which has relocated from a previous in-store location at Stop & Shop, now resides in a standalone facility designed to enhance the customer experience. The new location features a larger footprint with multiple teller stations, three private offices, and a comfortable waiting area. One of its key highlights is the interactive teller machine (ITM), providing customers with real-time access to virtual banking assistants. The ITM is available in the drive-up area, ensuring accessibility for all. This new branch is expected to play a significant role in the local economy by providing streamlined access to mortgage, business banking, and financial management services. It also consolidates several in-store branches to offer a centralized hub of expertise, enhancing convenience for customers and fostering community growth.
Keiter Donates $25,000 for Fifth Year of Keiter Card
WEST SPRINGFIELD — For the fifth consecutive year, Keiter is supporting the Greater Northampton Chamber of Commerce with a $25,000 donation to fund the annual Keiter Card promotion. The initiative has generated $250,000 in direct economic impact on the Northampton community since its inception in 2021. The Keiter Card allows consumers to receive $50 in local spending power for $25, effectively doubling the impact on participating small businesses. The Northampton Chamber will contribute $5,000 to the campaign this year as well, increasing the benefit to the local economy to $60,000. The 2025 Keiter Card promotion launched on Aug. 4. Cards can be purchased exclusively at the Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton, between 9 a.m. and 5 p.m., Monday through Friday. Supplies are limited, and customers must request the Keiter Card at the time of purchase. The promotion applies only to $25 Northampton Gift Card purchases and is limited to one per customer, per transaction. The Northampton Gift Card is accepted at more than 131 local businesses, including restaurants, shops, services, and spas.
Florence Bank Breaks Ground on New Branch in Holyoke
FLORENCE — Florence Bank is taking the next step in its expansion into Hampden County this month, breaking ground on a 2,500-square-foot office at 1504 Northampton St. in Holyoke. The full-service Holyoke branch is expected to open in the spring of 2026 and will be the bank’s fourth in Hampden County. In August 2017, Florence Bank opened its first branch in the county in West Springfield, followed by a branch opening in Springfield early in 2019 and in Chicopee in the spring of 2021. An invitation-only ceremonial groundbreaking event is planned for Friday, August 22 at 10 a.m. at the site of the new branch. Garrity will address an audience that is expected to include bank employees, board members, Holyoke Mayor Joshua Garcia, and other community leaders and elected officials. The new branch, designed by HAI Architecture in Northampton, will provide a spacious lobby, traditional teller stations, five offices, a drive-up teller window, and a drive-up ATM. Six employees will staff the branch, where customers can be assisted by tellers, meet with a customer service representative, or apply for a mortgage or commercial loan. The bank’s Spanish-speaking mortgage originator will also be based in the new branch.
Ludlow Coffee Company Hosts Grand Opening
LUDLOW — The East of the River Five Town Chamber of Commerce hosted the grand opening of Ludlow Coffee Company at 135 East St., Ludlow on July 22. Ludlow Coffee Company is the brainchild of a young couple who grew up in Ludlow, pursued their education and careers in Boston, and have now returned to their roots to establish a business. “This event is not only a celebration of a new business, but also an opportunity to highlight the importance of community involvement and support for local entrepreneurs,” the chamber stated. “The Ludlow Coffee Company embodies the spirit of community with its inviting ambience, reminiscent of the classic coffee shops we love. It’s a place for friends to gather, share stories, and enjoy quality coffee sourced from George Howell. The couple’s vision is to create a space that fosters connections, creativity, and collaboration among community members.”
Pittsfield-based Synagex Acquires Professional Computer Associates
PITTSFIELD — Synagex, an IT and cybersecurity services company based in Pittsfield, announced the acquisition of Professional Computer Associates (PCA), an established IT services firm out of Red Hook, N.Y. This move marks an important milestone in Synagex’s ongoing effort to “grow smart, stay personal, and expand our ability to serve organizations throughout the Northeast,” ompany President John Sinopoli said. Founded in 1999, PCA has spent nearly three decades supporting businesses, local governments, and nonprofits across the Hudson Valley and Capital Region of New York. Synagex, launched in 2017, provides IT as a service. Combining strategy, automation, and connection, the company aims to helps clients simplify IT, stay secure, and stay focused on what they do best. For PCA clients, the transition will feel familiar because most things are staying the way they are. The same local team will continue to provide support, now backed by Synagex’s expanded cybersecurity capabilities, compliance expertise, and modern IT delivery model.
Elms College Ranked Highly by Niche.com in Several Categories
CHICOPEE — Elms College received significant recognition across multiple categories in Niche.com’s latest rankings. It has been named among the top colleges nationwide for its exceptional nursing program, strong Catholic identity, and value. In 21st place, Elms College is among the 25 best colleges in Massachusetts (MIT and Harvard rank first and second, respectively). Furthermore, Elms is ranked among the top 10 Colleges in Massachusetts in three categories: fourth best nursing school, third best Catholic college, and eighth for best value. Elms leads all other Western Mass. institutions in those three categories. The college’s strong showing as the fifth-best college in Western Mass. (behind Williams, Amherst, Smith, and Mount Holyoke) exemplifies how the institution lives up to its mission, rooted in the values of the Sisters of St. Joseph. The college fosters a supportive and inclusive community where students are encouraged to grow intellectually, spiritually, and personally. Elms also ranks 49th of the 159 Catholic colleges in the U.S.
MicroTek Inc. Unveils New Brand Identity, Website
CHICOPEE — MicroTek Inc., a leader in innovative technology solutions, announced the launch of its refreshed brand identity and new website. This milestone marks a significant step in the company’s evolution, aligning its digital presence with its forward-thinking mission and ever-expanding capabilities. MicroTek has introduced a revitalized brand identity, including a new logo, updated color palette, and refined messaging that better reflects the company’s commitment to innovation, reliability, and customer-centric solutions. The rebranding initiative is part of MicroTek’s broader strategy to enhance its digital footprint, improve client engagement, and support its growing portfolio of services across industries. Alongside the refreshed branding, MicroTek recently launched a new corporate website that features streamlined navigation and enhanced functionality, offering visitors a more intuitive and engaging experience.
Summerlin Floors Announces New Charitable Arm
AMHERST — Summerlin Floors, a woman- and family-owned flooring business based in Amherst, has launched Summerlin Supports, a dedicated branch of its business focusing on giving back through charitable initiatives, volunteer efforts, and monetary donations. Throughout the years, Summerlin Floors has supported a variety of local organizations and initiatives, making contributions in a variety of ways, from radiothons and fundraisers to scholarship donations and community events. These contributions laid the foundation for Summerlin Supports, which formalizes the company’s ongoing commitment to making a positive impact and uplifting the local community. Among the organizations and events Summerlin Floors — and now, Summerlin Supports — has supported and sponsored include Amherst Community Theater, Amherst Global Village Festival, Amherst Survival Center, Amherst WinterFest, Baystate Children’s Hospital, Empty Arms Bereavement, New England Public Media, Safe Passage, Granby Junior Senior High School, and Greenfield Community College (GCC).
Ventfort Hall Reclaims Historic Gardener’s Cottage
LENOX — Ventfort Hall Gilded Age Mansion and Museum announced the acquisition of the original Gardener’s Cottage, known as the Huss House, once the residence of Gilded Age landscape architect John Huss. For the first time since the 1950s, the property is returning to the Ventfort Hall estate, restoring a vital piece of its original legacy. In June, Ventfort Hall was granted the right of first refusal for the off-market sale of the cottage, located on Walker Street just a short walk from the main mansion. The board of directors and staff acted swiftly to secure the property, with the official signing taking place on July 29. Ventfort Hall has developed a multi-phase plan for the restoration, maintenance, and reintegration of the Huss House into its operations. The vision includes transforming the property into a short-term vacation rental, allowing it to generate revenue for its own preservation while offering visitors an immersive, historically resonant experience.
Big Y Express Fresh Market Reopens in Tower Square
SPRINGFIELD — Big Y Foods announced the reopening of its Big Y Express Fresh Market location at Tower Square in downtown Springfield, following a brief closure of just over two weeks. The temporary closure allowed for a strategic refresh designed to better meet the evolving needs of busy customers. This update was driven directly by customer feedback, with shoppers expressing a desire for more grab-and-go and convenience-focused options. In response, the store has been reconfigured to feature an expanded selection of quick meal solutions, snacks, beverages, and everyday essentials. Shoppers will also find lottery tickets, greeting cards, balloons, gift cards, and more, all curated to support a fast, efficient shopping experience. The updated store hours are Monday through Friday, 7 a.m. to 6 p.m.; and Saturday and Sunday, noon to 5 p.m.
Liberty Bank Foundation Supports Revitalize CDC
SPRINGFIELD — Revitalize Community Development Corp. (CDC) announced a $10,000 grant from the Liberty Bank Foundation to support its annual #GreenNFit Neighborhood Rebuild program. This investment underscores Liberty Bank’s ongoing commitment to building stronger, healthier communities throughout Western Mass. and Connecticut. The #GreenNFit program brings together volunteers, corporate partners, and community organizations to repair and rehabilitate homes for low-income families, veterans, seniors, and people with disabilities, all in a single neighborhood over the course of one day. In addition to this financial contribution, Liberty Bank employees also roll up their sleeves and volunteer at #GreenNFit events, making a direct and lasting impact on the lives of local residents. In addition to Liberty’s support of Revitalize CDC, Dawn Creighton, Community Outreach officer at the bank, serves on Revitalize CDC’s board of directors.





