Home Posts tagged Community Spotlight
Community Spotlight

Community Spotlight

Tessa Murphy-Romboletti

Tessa Murphy-Romboletti says the addition of a Spanish-speaking accelerator program will enable EforAll Holyoke to become an even more impactful component of the region’s entrepreneurship ecosystem.

It’s been more than three years now since Holyoke Mayor Alex Morse told a TV reporter, tongue in cheek (or not), that he wanted to rename Holyoke ‘Rolling Paper City,’ in a nod to its past — and its potential future as home to businesses in the cannabis industry spawned by a ballot initiative in the fall of 2016.

Things have moved slowly as the city has looked to take full advantage of both its red-carpet treatment for the cannabis industry and vast supply of old mill space — ideal for cultivation as well as other types of businesses in this sector — more slowly than most would have anticipated.

But by most accounts, 2020 should be the year this sector begins to, well, light things up in Holyoke.

Indeed, while Green Thumb Industries, better known to most as GTI, is the only cannabis-related business operating in Holyoke at the moment, that is certain to change soon. True Leaf is ready to commence cultivation operations in the large building on Canal Street that was formerly home to Conklin Office, said Morse, and there are other businesses moving ever closer to the starting line.

“Unfortunately, the length of the process at the state level has slowed things a bit, but 2020 seems poised to be the year we see some concrete results from our embrace of and leadership in the cannabis industry,” said Morse, who, while filling his role as CEO of the city, is also running for Congress this fall. “We’re looking at hundreds of jobs between cultivation and dispensing, and we’re seeing the growth in commercial property values as a result of these investments.”

Meanwhile, there are large tracts of real estate either sold to or under option to a number of other cannabis-related businesses, said Marcos Marrero, the city’s director of Planning and Economic Development.

“We have about 20 companies that have approached us for a host-community agreement; a few of those are no longer proceeding, but we have probably close to a dozen that are still in some part of the process, and we expect a couple to open at some point this year,” said Marrero, who noted that, for decades, Holyoke’s problem was that it had far too much unused or underutilized old mill space. It’s certainly not there yet, but some are starting to think about the possibility of actually running out of that commodity.

But cannabis is certainly not the only promising story in Holyoke at the moment. Indeed, progress is evident on a number of fronts, from the development of several co-working spaces in the city to a thriving cultural economy; from the prospects for a new retail plaza in the vicinity of the Holyoke Mall to Holyoke Community College’s culinary-arts center in the heart of downtown; from Amazon’s new distribution center just off I-91, which has brought more than 100 jobs to the city, to Holyoke Medical Center’s recently announced proposal to build a new, standalone inpatient behavioral-health facility on its campus.

“Unfortunately, the length of the process at the state level has slowed things a bit, but 2020 seems poised to be the year we see some concrete results from our embrace of and leadership in the cannabis industry.”

Then there are the city’s efforts to foster entrepreneurship, especially through the agency known as EforAll Holyoke, which last year cut the ceremonial ribbon at its facilities on High Street.

The agency, originally known as SPARK, will graduate its third accelerator class on March 26, said Executive Director Tessa Murphy-Romboletti, adding that EforAll will soon be expanding with a Spanish-language accelerator, something that’s definitely needed in this diverse community.

“Many people can understand English, but to learn in the language you’re comfortable with … that makes such a difference,” she noted, adding that other EforAll locations have offered programs in Spanish. “There is a need for this here.”

For this, the latest installment of its Community Spotlight series, BusinessWest puts the focus on what is still known as the Paper City, a community that has greatly diversified its economy is looking to continue that pattern in the coming years.

In Good Company

Murphy-Romboletti says she won’t be leading the Spanish-speaking accelerator — she’ll be hiring someone to assume that responsibility — but she is taking steps to be better able communicate in that language.

“I’m using Rosetta Stone, and I’m basically telling the people in my life who speak Spanish that they should only speak Spanish to me so I can learn,” she said. “Just growing up in Holyoke, I feel like I understand it fairly well, but I’m still struggling to communicate.”

These language lessons are just one of many items on her plate, including final preparations for the March 26 graduation ceremony, at which accelerator participants will showcase their businesses and many will receive what Murphy-Romboletti refers to affectionately as “those big giant checks” — facsimiles in amounts that will range from a few hundred to a few thousand dollars, as well as some seed money.

Those awards may not sound significant, but to small-business owner, they can provide a huge boost, she went on, adding that they can cover the cost of forming a limited liability corporation (LLC), buy a new copier, or perhaps purchase some insurance.

“Those are the little things that a startup often has a hard time attaining,” she said. “That money is very important to them.”

As for the seed money, provided by an array of sources, it is awarded based on how well businesses meet stated goals for growth and development.

“We have them set goals for each quarter, and the entrepreneurs keep meeting monthly with their mentors,” she explained. “We survey them before we meet, and there’s a peer-ranking process based on the progress they’ve made toward the goals they set at the beginning of the quarter. It’s a combination of mentor feedback and peer feedback, and it’s a good way to keep the momentum going.”

Summarizing the breakdown of the first several cohorts, Murphy-Romboletti said there has been a good mix of businesses, including several food-related ventures, some professional services, a few nonprofits, and some construction-related endeavors. None are large in size or scope, but most all of them have promise, and many are already contributing to vibrancy in Holyoke by leasing real estate, buying goods and services, and providing them as well.

“When an entrepreneur is getting started, it can be a very lonely process, and we want people to know they don’t have to go through this whole thing alone,” she said. “And I think we’re starting to see the impact this has on the local economy, when there’s new businesses registering and they’re getting bank accounts for their business, and they’re doing things the right way so they can be legitimate businesses that will contribute to the economy.”

Marrero agreed, noting that the companies fostered by these efforts to promote entrepreneurship have created more than 100 jobs, most of them in Holyoke.

“Not everything is a home run — there are a lot of singles, but that’s another way of getting into the Hall of Fame,” he said. “We’re continuing our efforts to create a culture of entrepreneurship, and we’re starting to see some results.”

Thus, promoting entrepreneurship is an economic-development strategy in Holyoke, said Morse, adding that, while it’s good to attract large corporations like Amazon, growing organically by fostering small businesses is usually a more reliable path to growth.

But there are several other growth strategies being executed, and the cannabis industry, and the city’s pursuit of it, could certainly be considered one of them.

Indeed, while some communities were somewhat cautious in their approach to this sector and others (West Springfield, for example) decided they didn’t want such businesses within their boundaries at all, Holyoke has, seemingly since the day the ballot initiative was passed, been quite aggressive in pursuit of cannabis businesses — and jobs.

Ned Barowsky

Ned Barowsky

“I’m working with a development group that wants to put in more retail — perhaps a few drive-thrus, a coffee shop, and maybe some fast food, with some traditional retail in back. The plans are still coming together.”

And, as the mayor noted earlier, 2020 is shaping up as a year when many of the businesses that have been putting down roots, to use an industry phrase, will start to see their efforts bear fruit.

True Leaf has been aggressively building out its massive space, said Marrero, and it is expected to employ more than 100 people when it that cultivation and processing operation opens later this year. Other similar businesses are also in the process of readying spaces, including Boston Bud Co., Solierge, and Canna Provisions, which will soon be opening a dispensary in downtown Holyoke.

“Once they open, that will create a lot more economic activity, including hiring, and as soon as they have sales, that will also generate income for the city,” he went on, adding that there will be a ramp-up period for the cultivators as the first crops grow. But when these companies are fully operational, he expects that more than 200 jobs will be added.

Meanwhile, mill space continues to be absorbed by this sector, he said, adding that 5 Appleton St. was recently acquired for cannabis-related uses, bringing the total amount of real estate sold or under option to roughly 500,000 square feet, by his estimates, thus creating speculation, and even concern, that no one could have imagined even a decade ago.

“Eight years ago, the concern was that there was too much empty space,” said Marrero. “The long-term proposition and concern for someone in my position is that we might be running out of inventory, which is funny to think, but it could happen.”

What’s in Store

Meanwhile, retail is also an economic-development strategy, or at least a key contributor to the city’s tax base and overall vibrancy. It remains so, but that sector is changing, primarily because of the city’s new corporate citizen, Amazon, and others like it. The landscape is changing — figuratively, but also quite literally.

Evidence of this change is evident at Holyoke Mall Crossing, a retail center just off I-91 at the intersection of Holyoke Street and Lower Westfield Road. Actually, it’s more a former retail center, said owner Ned Barowsky, who acquired the property in 1996. Indeed, a number of former retail spaces now have different uses, as homes to professionals, healthcare facilities, and service providers, as evidenced by the current tenant list.

It includes Baystate Dental, Rehab Solutions, Ross Webber & Grinnell Insurance, ServiceNet, Vonnahme Eye, Great Clips, and H&R Block. It doesn’t include Kaoud Oriental Rugs and Pier 1, two long-time tenants that became the latest retail outlets to leave that location, leaving 13,000 square feet of contiguous space on the ground floor that Barowsky is now working aggressively to lease with ads touting this as “the best location in Western Mass.” And he expects that there will be more healthcare and professionals in this space instead of traditional retailers.

“Slowly but surely, I’ve been converting my building, which was once 100% retail, into office and medical uses,” he said, adding that he expects this trend, which started roughly a decade ago, to continue. “The only true retail left is Hunt’s Photo and Video, which is doing very well.”

Because of the location at the junction of the turnpike and I-91, he said, the site would be ideal for medical practices and other healthcare-related businesses, and he’s already talked with several interested parties.

While spending most of his time and energy working to fill Holyoke Mall Crossing, Barowsky is in early-stage work on a new retail development on a five-acre parcel adjacent to that property that he acquired from the mall. His primary motivation was to create more parking for the healthcare and service-oriented businesses now populating the Crossing, and he will keep one acre for that purpose. As for the rest, a vision is coming into focus.

“I’m working with a development group that wants to put in more retail — perhaps a few drive-thrus, a coffee shop, and maybe some fast food, with some traditional retail in back,” he told BusinessWest. “The plans are still coming together.”

Meanwhile, at the Holyoke Mall, which recently marked 40 years of dominating the local retail landscape, the landscape is shifting there as well, from traditional retail — although there is still plenty of that — to family entertainment and recreation.

“They’re been very savvy about remaining relevant, not like other malls,” said Marrero, citing recent additions such as a Planet Fitness and bowling alleys, as well as new theaters now under construction in the site once occupied by Sears. “They’re integrating a lot more lifestyle entertainment.”

Barowsky, who, as noted, has been a neighbor of the mall for a quarter-century, said that facility is still thriving because of its ability to adjust and put emphasis on entertainment at a time when traditional retail is struggling.

“They’re doing a lot of entertainment-related things to get people in, and hopefully people will shop while they’re there,” he said. “They’re doing a great job of adjusting — the parking lot is still full all the time.”

While the mall is evolving, so too is the downtown area, said Marrero, adding that several new businesses have opened in recent months and more are in the planning stages, including a restaurant, Jud’s, along the Canal Walk; a high-end salon called the Plan, which describes itself as a “sustainable, mission-driven beauty company” and “a force for positive change”; and the Avalon Café, a lounge and game café expected to open soon on Dwight Street.

Most of the growth involves small businesses, said those we spoke with, noting that this organic growth will likely inspire additional vibrancy across many sectors.

“When a forest burns, the forest doesn’t grow back by planting a giant oak tree in the middle of it,” said Marrero. “You have to organically grow an economic ecosystem that feeds off of itself and allows bigger businesses to come in; it’s the small businesses that start putting together the foundation for a place where people want to work and live and enjoy the surroundings.”

Building Blocks

This is what Holyoke has been building toward, said all those we spoke with — building that economic ecosystem that feeds off itself.

There are, as noted, a number of moving parts, from cannabis-related ventures to the small businesses in the accelerator cohorts at EforAll, to the new entertainment options at the Holyoke Mall.

As with the cannabis sector itself, the pieces are coming together slowly but surely. And 2020 is shaping up as a year when it all comes together.

George O’Brien can be reached at [email protected]

Community Spotlight

Community Spotlight

A $50 million renovation will transform Elm Court, on the Stockbridge line, into a new resort.

Historic properties are getting a second act in Lenox these days.

Take the $60 million expansion and renovation at the former Cranwell Spa & Golf Resort. The Miraval Group, a subsidiary of Hyatt Hotels, purchased the property in 2016 for $22 million and has transformed it into a high-end wellness resort, called Miraval Berkshires Resort & Spa, featuring 102 guest rooms and suites, and a luxury, 46-room hotel, Wyndhurst Manor & Club.

Set to open in May, the complex known as Miraval Berkshires is the third Miraval property nationwide, following its flagship in Tucson, Ariz. — named among the top 20 destination spas in the world last year by Condé Nast Traveler readers — and a second location in Austin, Texas, which opened last year. Hyatt acquired Miraval in 2017, and Wyndhurst Manor & Club is part of Hyatt’s Destination Hotels brand.

The 29,000-square-foot spa in Lenox “was conceived to excite all five senses and encourage mindfulness and introspection,” according to the company, and will include 28 treatment rooms, an indoor/outdoor lounge pool, separate relaxation rooms for women and men, a salon, a sauna, a steam room, a retail boutique, and a courtyard that evokes “a sense of harmony with nature.”

The neighboring Wyndhurst Manor & Club, a renovated Tudor-style mansion built in 1894, will offer a more traditional hotel experience, but guests there can purchase day packages for Miraval.

“We are excited to continue the Miraval brand’s expansion with the upcoming opening of Miraval Berkshires, as well as to welcome Wyndhurst Manor & Club to the Hyatt family,” said Susan Santiago, senior vice president of Miraval Resorts, in a release. “These two properties will offer distinct and memorable travel experiences, and we look forward to inspiring once-in-a-lifetime, transformative experiences for all guests who visit our Miraval and Wyndhurst resorts in the heart of the Berkshires.”

Then there’s the Elm Court estate on the Stockbridge-Lenox line, constructed in 1886 as a summer cottage for William Douglas Stone and Emily Vanderbilt. It completed a series of renovations in 1919 and evolved into an inn in the ’40s and ’50s, hosting dinners, events, and overnight accommodations. It was eventually placed on the National Register of Historic Places.

These days, Travaasa Berkshire County is working on a $50 million renovation of the property to develop a new resort there, featuring 112 rooms, including 16 existing suites in the Gilded Age mansion. After a series of starts and stops, including a holdup in land court in Lenox and a pause for infrastructure improvements to the roadway and water and sewer lines, the project is now moving forward.

“Travaasa Berkshire County’s plan preserves and protects a beloved historic property, respects community character, conserves open space, and contributes to the hospitality culture of the region,” the project website notes. “A tasteful, responsible commercial use of this property by a financially healthy organization will revive a dormant estate, create living-wage hospitality jobs at all skill levels, and maintain the property on town tax rolls.”

Even the Mount, Edith Wharton’s English manor-style home during the early part of the 20th century, is making news these days. Her classic novel The Age of Innocence is celebrating its 100th anniversary this year, and to mark the occasion, the Manor is displaying Wharton’s personal copy of the book.

“We have many, many of her works that either have bookplates or her signature — or both, as with this copy — and so, to finally have her own copy of The Age Of Innocence join this collection of her work, it’s amazing. It’s incredible,” Nynke Dorhout, the Mount’s librarian, told Northeast Public Radio recently.

Looking Ahead

Lenox is much more than its historical properties, of course. It’s also long been renowned for its cultural and recreational attractions, from Tanglewood, the summer home of the Boston Symphony Orchestra, to Shakespeare & Co., to the town’s collection of rustic inns and bed and breakfasts.

But the business community has seen new energy in recent years as well, with projects like a Courtyard by Marriott that opened in 2017 and features 92 rooms with panoramic views, an indoor pool, a large patio with firepits, a restaurant, and a 12,000-square-foot event space; the relocation of Morrison’s Home Improvement Specialists Inc. from Pittsfield and its adaptive reuse of a blighted building that had been vacant for 10 years; an apartment conversion at the Walker Street Residences by the Allegrone Companies; and the construction of Allegrone’s headquarters and co-working office space using green design and technology in a building on Route 7.

Lenox at a glance

Year Incorporated: 1767
Population: 5,205
Area: 21.7 square miles
County: Berkshire
Residential Tax Rate: $12.10
Commercial Tax Rate: $14.78
Median Household Income: $85,581
Median Family Income: $111,413
Type of Government: Board of Selectmen, Open Town Meeting
Largest Employers: Canyon Ranch, Boston Symphony Orchestra, Kimball Farms
* Latest information available

To address an aging population, town officials created a first-time-homebuyers program in 2016 in partnership with four banks that offers up to $10,000 in down payments to qualified applicants. They also changed zoning requirements to make it easier to build new apartments and condominiums or convert older housing stock into appealing residences, as well as adopting a Complete Streets policy that will make the town eligible for state funds to improve connectivity for pedestrians and bicyclists.

Meanwhile, to encourage companies to move to Lenox or expand, town officials have been focused on a five-year open-space plan that was adopted several years ago. In addition, the Berkshire Natural Resources Council, the regional land trust, has been working to develop a regional trail network with a long section passing through Lenox.

Add it all up, and this town of just over 5,000 is looking decidely to the future, while continuing to celebrate and restore its rich past.

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

The Morgan-Sullivan Bridge project is ahead of schedule, and with a new acceleration agreement in place, it is due to be completed by late summer next year.

Mayor William Sapelli said he received the text late on a Friday afternoon earlier this month, and it was somewhat unexpected; he was anticipating word coming later.

But it was very, very welcome.

It came from state Lt. Gov. Karen Polito, and it said, in essence, that the state had approved what’s known as an acceleration agreement for the Morgan-Sullivan Bridge project. What that means is that money has been apportioned that will allow the general contractor, Palmer-based Northern Construction, to pay crews overtime to work on nights and weekends to accelerate (hence the name) the timeline for completing what amounts to a full replacement and widening of the 74-year-old bridge over the Westfield River.

As a result, the anticipated completion date, originally May 21, 2022, is now August 9, 2021.

And what this means is that the 2020 edition of the Big E will be the last that will have to contend with this all-important span, which links Agawam with West Springfield, being under construction.

That’s why that text was so welcome. Even though the two communities, the Big E, tens of thousands of people who visited it, and those who live, work, and do business near the bridge somehow made it through the 2019 exposition without major incident, doing so presented a serious challenge.

It’s not something they’d want to do again, but they’re quite grateful to only do it once more, to be sure.

“This is great news regarding the bridge,” said the mayor. “With this acceleration plan, we’re going to cut almost a year off the completion time.”

The bridge project has been the dominant topic of conversation in this city (remember, it has a mayor) that is still officially called the Town of Agawam since well before construction began. And Sapelli has been part of many of those conversations as he continues a daily ritual of eating breakfast — and often holding court — at different eateries in the community.

“We’ve expedited our permitting process to try to make it easier; we certainly don’t look the other way or cut corners, but there are things we can do to expedite the permitting process and make it less complicated for people to come to town.”

As was noted in this space last year, this rotation includes Partners, Giovanni’s, and a somewhat new addition, the Pride station on North Westfield Street in the center of Feeding Hills.

“There, it’s a bunch of old-timers — a great bunch of guys; I’m the youngest one there,” Sapelli, the retired school superintendent who just started his second two-year term as mayor, noted. “We used to meet at the McDonald’s, but with the renovation at Pride, they moved over there. That’s on Mondays; I’m there at 7 and then in City Hall by 7:30. We sometimes take up as many five tables, and there’s always a lot to talk about … beyond the bridge.”

Indeed, while that project has complicated things at and for the Big E and also caused some initiatives to hit the ‘pause’ button, including redevelopment of the Games & Lanes building on Walnut Street Extension and the site of a former motel on Suffield Street, there are still things happening.

Indeed, the shopping plaza on Springfield Street once dominated by a FoodMart that saw its roof collapse and has struggled with vacancies in recent years is now essentially full. The latest additions include Still Bar & Grill — now occupying space that was briefly home to a satellite location of the YMCA of Greater Springfield — and a small but intriguing market called Kielbasa and Dairy. It sells more than those items, but they are the headliners. Which explains why they’re on the sign.

Agawam at a glance

Year Incorporated: 1636
Population: 28,718
Area: 24.2 square miles
County: Hampden
Residential Tax Rate: $16.83
Commercial Tax Rate: $31.61
Median Household Income: $49,390
Family Household Income: $59,088
Type of government: Mayor; City Council
Largest Employers: OMG Inc., Agawam Public Schools, Six Flags New England, Whalley Computer Associates
* Latest information available

Meanwhile, a new tenant — TW Metals, a subsidiary of O’Neal Industries — has taken over roughly half the sprawling space once occupied by Simmons Mattress in the Agawam Regional Industrial Park, a Westmass property located on the site of the former Bowles Airport.

Also, another new business, Vanguard Renewables, an organic recycler, has broken ground on Main Street, said Sapelli, adding that a new over-55 housing development is being planned for a large parcel on South Westfield Street, and a number of vacancies in the myriad strip malls and small shopping centers that populate the city are being filled.

And perhaps the best news for the business community is that the business tax rate has come down slightly, a step that Sapelli believes speaks loudly about this community’s commitment to being business-friendly.

For this, the latest edition of its Community Spotlight series, BusinessWest talked with Sapelli about all these matters and what they mean moving forward for a community that is very much looking forward to life after this bridge project has been completed.

Food for Thought

Getting back to those gatherings over breakfast, Sapelli said the tone has been generally positive lately — and it hasn’t always been so, especially in the ramp-up, if you’ll pardon the expression, to the start of the bridge project.

The improved mood can be attributed in part to the bridge work already being ahead of schedule — thanks to a considerable amount of work on nights and weekends — and the fact that, while there have been inconveniences, they haven’t been as bad as many anticipated.

“What I’m hearing — and believe me, they wouldn’t be afraid to tell me otherwise — is how smoothly they think things are going,” said the mayor. “It’s not as congested as they thought it would be, and things are moving pretty well and they’re on schedule, which never happens with projects like this.”

That held true, generally speaking, for the 17 days of the Big E last September, he went on, adding that a great deal of collaboration and early planning efforts paid off handsomely.

“It wasn’t as bad as many people thought it would be, and I heard that not only from residents but police officers working details,” said Sapelli. “And we attribute this to the fact that we met — with ‘we’ meaning the police, the administration, West Springfield police, and the Big E — and came up with a plan of action.”

Elaborating, he said the Big E printed materials instructing motorists how to get to the fairgrounds without using Routes 75 (Suffield Street) and 159. And visitors — most of them, anyway — heeded that advice. The Big E also used park-ride facilities in Agawam that helped ease traffic on and around the bridge, despite record attendance at the fair.

And for the 2020 edition … well, things will go a little more smoothly because the three lanes to the south of the bridge (now under construction) will be open, as opposed to the two lanes on the north side currently being used.

But enough about the bridge. There are other things happening in the community, starting with that important vote on the commercial tax rate, said Sapelli.

Mayor William Sapelli

Mayor William Sapelli says Agawam is making progress on many economic-development fronts, from filling vacant storefronts to zoning reform to workforce-development initiatives in its schools.

The town’s split rate now looks like this: $16.83 residential and $31.61 commercial. Last year, the numbers were $16.65 and $31.92. Commercial rates don’t generally go down at the expense of the residential side, Sapelli acknowledged, and the decrease was only 31 cents.

But that’s an important 31 cents, perhaps on the tax bill and certainly from the standpoint of sending a message, said the mayor, adding that some historical perspective is in order.

“Years ago, when the split in the tax rates originally started, the rates were fairly close; now, the commercial rate is almost double,” he explained, adding that he and other city officials decided it was time to move them closer together.

“At my presentation to the City Council, I talked about how we, as public officials, talk about being business-friendly,” he recalled. “It’s one thing to say it; it’s another thing to do it.”

He believes the unanimous vote in the council is a solid example of ‘doing it,’ and he believes it might help bring more new businesses to consider Agawam moving forward.

In addition to that lower rate, the community boasts good schools, available land, plenty of parks and recreation (three golf courses, for example), and, as noted, ample opportunities for retail operations.

There have already been some intriguing additions, he said, noting that the Still and Kielbasa and Dairy are solid additions to the plaza on Springfield Street, and they’re helping bring more people to that section of Agawam.

Meanwhile, TW Metals helps fill a troubling vacancy in the industrial park, he noted. The company signed a 10-year lease for 65,000 square feet, half the nearly 130,000-square-foot building, now owned by Agawam 320 TGCI LLC, an affiliate of the Grossman Companies.

“I think we’re doing well because of our location and because we’re business-friendly,” said Sapelli. “We’ve expedited our permitting process to try to make it easier; we certainly don’t look the other way or cut corners, but there are things we can do to expedite the permitting process and make it less complicated for people to come to town.”

Bridging the Gap

As noted earlier, the bridge project has put some initiatives on hold in this community, including efforts to revitalize and modernize the Walnut Street Extension area, which includes the Games & Lanes parcel, and also redevelopment of the parcel off Suffield Street.

But in most other respects, things are moving forward, and the talk over breakfast at the Pride store, Partners, and Giovanni’s has been generally positive. And with that text from the lieutenant governor, there was certainly more good news to discuss around those tables.

In short, this community isn’t waiting until the ribbon is cut on the new bridge to create momentum, more jobs, and new opportunities.

George O’Brien can be reached at [email protected]

Community Spotlight

Community Spotlight

Mayor Thomas Bernard says North Adams has been investing in economic development, public safety, education, and a host of other areas.

Seven priorities, 43 goals, 95 policies, and 355 actions.

This tall list makes up the master plan for the city of North Adams. The Vision 2030 Plan was launched in 2011, and just this year, Mayor Thomas Bernard and cohorts revisited the plan to check up on the progress made to date.

“We had a really good session in October where we got some interesting suggestions for setting priority areas around marketing and promotion to move the needle on some of the economic developments,” he said.

In addition to the information session in October, Bernard says another will be held in early 2020 in which the town will tackle three things: review what has been accomplished so far, identify things that five years ago may have seemed urgent but are not as pressing now, and identify issues that have changed in the last five years.

The plan’s seven priorities — economic renewal, investment in aging infrastructure, creation of a thriving and connected community, intergenerational thinking, fiscal efficiency, historic preservation, and food access — are all currently being reviewed, and Bernard says these undertakings make for an exciting time in the city.

“There are some really great developments happening in a lot of different areas,” he told BusinessWest. “There’s a good chance to work in collaboration with a lot of people.”

Some of the more prominent developments include a project to build a much-needed new elementary school, updating zoning for the town, investing in public safety, and several projects that cater to younger children.

Bernard knows that, in order to be successful with new projects, the city must still take care of the older, foundational matters, and says North Adams has done a great job keeping track of both.

“We want to double down on the things we’ve already done, both this cultural development that’s happening, but also doing the foundational work to ensure that we can be successful so that we’re championing the big developments, we’re celebrating the jobs that are coming in, but we’re also making sure that the quality of life in neighborhoods is strong and solid,” he said.

“There are some really great developments happening in a lot of different areas. There’s a good chance to work in collaboration with a lot of people.”

Indeed, he says the overall feedback from the community has been extraordinarily positive, and mentioned one feeling in the city in particular: optimism.

Youthful Approach

That optimism, said Bernard, now going into his second term as mayor of North Adams, comes amid an increasing number of investments in economic development, public safety, and other key areas.

But you can’t move forward without looking back, so one big goal is investing in the youth and education sector, which includes the renovation of a very old elementary-school building.

Just a few weeks ago, Bernard and Superintendent of Schools Barbara Malkas visited the Massachusetts School Building Authority and were invited into eligibility for consideration of the reconstruction of Greylock Elementary School — a building that is 70 years old.

North Adams at a glance

Year Incorporated: 1878
Population: 13,708
Area: 20.6 square miles
County: Berkshire
Residential Tax Rate: $18.62
Commercial Tax Rate: $40.67
Median Household Income: $35,020
Family Household Income: $57,522
Type of government: Mayor; City Council
Largest Employers: Crane & Co.; North Adams Regional Hospital; BFAIR Inc.
* Latest information available

“If we’re able to be successful in the feasibility phase, then we’re invited to proceed forward, and we can put the funding plan together,” said Bernard. “It really will set the course for elementary education in the city for the next 50 years.”

Other investments for the youth population in the city include a splash park and a skate park. While Bernard acknowledged North Adams is an aging community and its leaders are always thinking about what it means to be age-friendly, he sees a lot of energy and — here’s that word again — optimism when it comes to investing in the younger population.

“What this splash park and the other main investment, which was a skate park, has done is create community engagement, excitement, energy, vibrancy, and a sense of optimism that comes from things that are youth-focused,” he said.

On the economic-development side, Dave Moresi, a local developer, recently embarked on a mill project that celebrated its grand opening this past June. Bernard said Moresi bought the mill in mid-2017, and it already has more than 50 businesses inside, including a financial-services office, a mental-health clinician, a coffee roaster, a gym, a hair salon, and much more.

“I think this speaks to a couple things,” said Bernard. “It speaks to the quality of work that Dave and his team do, but it also speaks to this moment that we’re in, bringing it back full circle to this energy, excitement, and potential.”

Moresi also purchased a school building the city no longer uses and is turning it into residential apartments.

Adding to that excitement are two enabling projects that have occurred over the past year. Bernard said bringing life into the downtown area continues to be a challenge, so a parking study was done to look at what assets and needs are necessary if the city were to attract additional housing and development. North Adams also updated its zoning map to reflect current conditions — a process that hadn’t been tackled since the late ’50s to early ’60s.

With all this activity going on, the city has also been investing in public safety. Just this year, Lt. Jason Wood was appointed as the new police chief for North Adams. In addition, the city added its first hybrid vehicle to the city fleet and is working on adding a hybrid cruise, which would make it the first city in Western Mass. to do so.

Forward Momentum

While North Adams still faces economic and socioeconomic challenges, like all cities do, the mayor feels optimistic that the community is on the path for success.

“We continue to be in an exciting time for North Adams, and I think more and more people are picking up on it, whether that’s visitors who are coming here or whether it’s longtime residents who are seeing some of these developments and being really excited about it,” Bernard said. “We have a lot of work to do to make sure we stay on an even keel.”

Kayla Ebner can be reached at [email protected]

Community Spotlight

Community Spotlight

Jeff Smith and Sue Bunnell say one of the biggest projects going on in Wilbraham is a renovation of Route 20.

Revival by its very definition suggests an improvement in the condition or strength of something. It means giving new life to what already exists, an upgrade of sorts.

This is what elected officials in Wilbraham plan to do in several places around town, for a number of reasons.

One of the most valuable assets the town of Wilbraham has to offer both residents and visitors is the array of businesses and attractions on Route 20, and Jeff Smith says that artery is getting a serious upgrade.

“We have a lot of real estate that could be developed,” said Smith, chairman of the Planning Board. “We’ve got a lot of opportunities for businesses to locate here.”

And some already have.

What was known as the Wilbraham Light Shop many years ago was closed up until recently, and friends of the previous owner are reopening it as a new and improved light shop, something that came as a bit of a shock to Smith and other town employees, seeing as it was vacant for about 20 years, but good news for the town nonetheless.

Sue Bunnell, who chairs the Board of Selectmen, added that Wilbraham boasts an excellent track record when it comes to bringing businesses into town.

“Wilbraham has a good reputation of being business-friendly and among the easier places to get a business up and running,” she said.

Part of this is due to zoning flexibility, Smith said. “We have boards and committees that are willing to not only work within the existing zoning laws, but present new zoning laws to the town to ratify so that new businesses can locate here.”

This has happened recently, when Iron Duke Brewing was looking to move from Ludlow Mills to Wilbraham. Zoning laws were changed, and Iron Duke is now one of two breweries in town.

Still, there is work to be done. And at this point, the Route 20 renovation plan is at 25% completion, which marks the start of public hearings.

“We’ve seen preliminary drawings,” said Bunnell. “Those will be made available to the public, and they will be going from the Friendly’s corporate location to the Palmer line with that redo of the highway.”

What was once meant to include solely road work has become a much more involved process, and town officials recognize the need for all the work being done to make this project happen.

“It started off as what we thought was a repaving, but it really seems like it’s expanding now to more of a redesign,” said Planning Director John Pearsall.

Wilbraham’s town officials hope this redesign, coupled with a progressing marketing strategy and few other things on the agenda, will continue to make it a place people want to live and spend their money.

Driving Momentum

Like Pearsall said, what was supposed to be a fairly simple project has now turned into a plan to revive Route 20. This includes making adjustments to some of the problematic intersections, widening driving lanes, adding sidewalks and bike lanes, and more.

Wilbraham at a Glance

Year Incorporated: 1763
Population: 14,868
Area: 22.4 square miles
County: Hampden
Residential Tax Rate: $21.80
Commercial Tax Rate: $21.80
Median Household Income: $65,014
Median Family Income: $73,825
Type of government: Board of Selectmen, Open Town Meeting
Largest Employers: Baystate Wing Wilbraham Medical Center; Friendly Ice Cream Corp.; Big Y; Home Depot; Wilbraham & Monson Academy
*Latest information available

Most importantly, town officials hope to capitalize on the space and buildings available along the road, and are already taking some options into consideration, including mixed-use developments.

Actually, while the term ‘mixed use’ has been thrown around a lot for Route 20, Pearsall said, a better phrase would be ‘multiple use.’

Recently, Delaney’s Market opened in a building that was redeveloped into a multiple-use project. In addition, a proposal for a Taylor Rental property that has been vacant for a while is under review. Also in the works for that property, a Connecticut developer recently filed an application to create another multiple-use development on those grounds.

“I think pedestrian access to a lot of these businesses is going to increase because they’re talking about running proper sidewalks up both sides of Route 20,” Smith said. “It will be a huge help to the existing businesses and future ones.”

The bigger picture of Boston Road is that it was, at one time, all exclusively zoned for commercial activity. But over the years, the town has been trying to introduce residential uses there, including the Woodcrest Condominiums and a new active-adult community that’s being developed off Boston Road.

Route 20 isn’t the only part of town that will be utilizing mixed-use communities. Smith noted that they also hope to revive the town center.

“In our town center, there are a few buildings that are slated for demolition, and we’re working on redevelopment of the site,” he said. “We recently decided at a town meeting at the beginning of this year to allow a mixed-use development on this site.”

For this specific development, the term ‘mixed use’ is appropriate. According to Smith, there will be retail and commercial establishments on the first floor and living quarters on the second floor. This, he said, is part of a bigger picture concerning town redevelopment being worked on behind the scenes.

Another development in the works is part of a ‘community compact’ to identify and explore the potential for expanding municipal fiber along Boston Road to determine how that might impact business opportunities.

“Our expectation is to identify someone to explore how delivering fiber along the Boston Road corridor could create opportunities for businesses,” said Bunnell.

Using Entry Point, a company that has worked with other municipalities to develop and build out their own fiber networks, Wilbraham hopes to give businesses along the Route 20 corridor this opportunity.

Smith is also a business owner of New England Promotional Marketing alongside his wife, Amy, and has been a guinea pig of sorts for the fiber network.

“It was critical for our business; it’s a great system,” he said. “If you’re choked down by your internet, it just becomes slow and difficult to do, and it can really put a damper on your business. Opening up to that fiber-optic pipeline was huge for us, and we want to provide that opportunity all the way down Route 20.”

Welcome Mat

With quite a few items on the to-do list, it’s safe to assume there will be no shortage of excitement in Wilbraham in the coming months and years.

“There are a lot of older buildings that have been kind of run down for a long time, and they’re being turned around,” said Smith. “There are a lot of properties that have been dormant or underutilized, and there’s a big push to rehabilitate these and find new uses or, in some cases, existing uses.”

As for any new businesses looking to make Wilbraham their new home, they can sleep well knowing this is a top priority in Town Hall, Bunnell said. “I think the goal is to make Wilbraham even more attractive and accessible to businesses that are looking to come into town.”

Kayla Ebner can be reached at [email protected]

Community Spotlight

Community Spotlight

Mike Vezzola says the North Central Connecticut Chamber of Commerce’s new headquarters at Enfield Square has given the organization greater visibility.

If a long-discussed tribal casino takes shape in East Windsor, Conn., the town of Enfield would find itself in an intriguing geographic spot between two destination casinos — which could bring benefits in a number of ways, Mike Vezzola says.

“It’s still going through a large permitting process, but if the casino does wind up coming to East Windsor, we’re right smack dab in the middle of MGM Springfield and that proposed East Windsor site, so the hope here is that Enfield can become a little bit more of a destination,” said the executive director of the North Central Connecticut Chamber of Commerce during a recent conversation at the chamber’s office in the mall known as Enfield Square.

“It’ll certainly create a lot of runoff for hotels and restaurants,” he went on. “We have a plethora of great restaurants, stores, and activities right at our fingertips. We need to build on those things and make sure the right pieces are set in place, and certainly the town is doing its part to try and see that through. We’re excited for what’s on the horizon over the next five to 10 years.”

As a border town that may eventually be flanked by two casinos, Enfield is, in many ways, at a crossroads — one that town officials hope will be bolstered by a new train platform in the Thompsonville neighborhood.

Earlier this month, the Town Council unanimously voted to transfer $670,000 from the general fund into a separate fund for the development of a train platform in Thompsonville, a project that has been 15 years in the making and is expected to attract traffic to town and give residents and businesses more reason to relocate or stay there.

Other financial hurdles need to be cleared, as the total cost of a platform would be around $2.5 million. A full train station could follow down the road, at a cost of tens of millions; Enfield is just one of several train-stop communities in the Nutmeg State waiting for DOT action on such projects. In Enfield, town officials say any upgrade will bring a number of economic benefits, particularly for Thompsonville itself, which has been the focus of a planned revitalization project for some time.

The town implemented a tax increment financing (TIF) plan in Thompsonville and the Enfield Square area earlier this year. TIF is an economic-development tool that allows municipalities to use tax revenues generated from new capital investment to assist in a project’s financing.

“We have a plethora of great restaurants, stores, and activities right at our fingertips. We need to build on those things and make sure the right pieces are set in place, and certainly the town is doing its part to try and see that through.”

Patrick McMahon, CEO of the nonprofit Connecticut Main Street Center, who was hired by the town as a consultant in January to help revitalize Thompsonville, told legislative and business leaders at a recent economic-development breakfast that Enfield leaders envision significant private investment in new business ventures, redevelopment of historic properties, and new public infrastructure.

“Hopefully, the new TIF project will bring some revitalization to that specific area, especially with the commuter rail between New Haven and Springfield,” Vezzola told BusinessWest. “We’re one of the primary stops on that rail, and they’re hoping to get the platform built in the next couple of years.”

Pipeline to Progress

At the same time, Enfield has seen growth in recent years in its manufacturing, distribution, and warehousing sectors, while Asnuntuck Community College (ACC) — which hosted the recent breakfast — has built a reputation as a manufacturing-education leader through its Advanced Manufacturing Technology Center (AMTC).

Connecticut Gov. Ned Lamont and other guests toured the space, speaking to students and taking in the 11,000-square-foot machining lab with its 90 CNC and manual machines, the state-of-the-art additive manufacturing lab, and other high-tech training areas.

Enfield at a Glance

Year Incorporated: 1683
Population: 44,654
Area: 34.2 square miles
County: Hartford
Residential Tax Rate: $34.23
Commercial Tax Rate: $34.23
Median Household Income: $67,402
Median Family Income: $77,554
Type of Government: Town Council, Town Manager
Largest Employers: Lego Systems Inc., MassMutual, Retail Brand Alliance, Enfield Distribution Center
* Latest information available

With programs that get students working at good-paying manufacturing jobs in two years or even one in many cases, ACC — and, by extension, its town — has become a promising answer to workforce needs at area plants, which have long lamented persistent skills gaps.

Asnuntuck has forged partnerships and talent pipelines with area manufacturers and businesses including Pratt & Whitney, Sikorsky, Eppendorf, and Stanley Black & Decker, among others, contributing to a 98% job-placement rate for AMCT graduates.

“With more than 25,000 skilled workers needed in the next two decades, the advanced manufacturing technology centers at Connecticut community colleges offer the opportunity for people of all ages and backgrounds to find a rewarding career in our state,” said Connecticut State Colleges and Universities President Mark Ojakian, who participated in the tour.

The rise in Enfield’s manufacturing reputation coincides with retail struggles, particularly in Enfield Square, where the only remaining anchor is Target. However, numerous small stores still call the property home, and Party City made a major investment there two years ago.

“The mall is very open to interpretive ways of using their retail space,” Vezzola said, the chamber’s presence there being just one example. “We get a lot of foot traffic in here, community members looking for referrals to some of our members or just information about who we are and what we do and how that benefits the community. Certainly, we’re here and excited to help facilitate any potential new clientele the mall might see in the future.”

While Enfield hasn’t attracted many new large retail establishments over the past year, the community continues to be a haven for sole proprietors, he noted.

“With more than 25,000 skilled workers needed in the next two decades, the advanced manufacturing technology centers at Connecticut community colleges offer the opportunity for people of all ages and backgrounds to find a rewarding career in our state.”

“These are folks who have their own businesses and work from home, whether it’s social-media development or graphic design, things of that nature,” he said. “A lot of young people are starting these businesses — and we’re excited that they want to put their talents and work skills to use right here.”

So excited, in fact, that the chamber is hoping to launch a young professional networking group next year as a subsidiary of the chamber.

“We want to encourage other younger folks who might not necessarily know how to navigate creating their own business or are looking for a new opportunity to learn and develop, so it’ll be a bit of an educational piece as well as a networking piece,” Vezzola explained. “That’s a big focus of what we do; we’re continuing to encourage our businesses to help each other, utilize each other, and benefit each other the best way they can.

“We peg ourselves on changing with the times, and certainly the scope of what a chamber does is completely different now than it was 20 years ago,” he added. “We’re just trying to stay relevant and active and evolve with the times.”

Life on the Border

Vezzola understands, too, the potential for his chamber and its members to make connections across the state line as well.

“Being a border town, I think it helps us get some exposure over the border in Massachusetts for our businesses and vice versa, and we’re considering some partnerships with chambers in Western Massachusetts to maybe do some cross-border development with each other, with networking groups,” he said. “Again, it’s about always evolving and just trying to do the best we can with what we’ve got here.”

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Mary McNally says the town’s top public-safety priority right now is taking its ambulance service to the next level.

Balance.

That’s a word you hear quite often in East Longmeadow’s Town Hall these days — and for good reason.

This growing community of roughly 16,000 people on the border with Connecticut has long enjoyed a solid balance of business and industry, attractive residential neighborhoods, and a large amount of agricultural land, although the total acreage has fallen in recent years.

It’s an attractive and fairly unique mix — most towns this size can boast two of those ingredients or only one — and maintaining this balance while also achieving additional growth is the ongoing assignment for town leaders.

Balance and patience are the current watchwords for the community, said Town Council President Kathleen Hill, especially as it takes on several large-scale projects she said will benefit the community in the long run.

These include everything from public-safety initiatives to addressing the need to renovate or perhaps replace the town’s 60-year-old high school, one of many built across the region to accommodate the huge Baby Boom generation; from securing a new use for the large eyesore known to most as the Package Machinery property on Chestnut Street to developing a new master plan (more on these matters later).

At the top of the to-do list for town leaders, though, is hiring a new town manager to replace Denise Menard, who left the position on a separation agreement back in July.

For now, Mary McNally serves as acting town manager for a four-month period. She was appointed by the Town Council on Aug. 22 and will serve through Dec. 21 of this year. Hill is in the first year of her second three-year term.

Hill said finding a permanent town manager is a priority for the council and a crucial step in order to begin moving forward with several projects that are in various stages of progression.

“We hired a consultant about a month ago to conduct a professional search for us,” she said, referring to Community Paradigm Associates, which is also assisting Longmeadow in finding a town manager, and recently completed a search for Palmer.

Hill said the town is still in the early stages of the process, and, at this time, the council is gearing up to advertise the position and proceed in the search for the second manager in the town’s history.

Once this process is concluded and the new town manager is settled into the role, more focus can be put on “progressive projects,” as both Hill and McNally called them. Hill says the goal is to move East Longmeadow toward the future, while also keeping the tight-knit community feel that many residents know and love.

“You have to move with the future,” she said. “The character of the town is something we want to preserve. At the same time, we recognize the necessity of being progressive.”

For this, the latest installment of its Community Spotlight series, BusinessWest talked with Hill and McNally about the process of maintaining balance while also moving the community forward.

Preservation Acts

‘Progress’ is another word you hear in town offices, and officials are looking to create some on a number of fronts, especially with the hiring of a new town manager.

“Next week, the council will be appointing a screening committee, solely for the purpose of reading the applications that the consultant brings to them,” said Hill, noting that the council will not be involved in any part of the process prior to the final four candidates that come out of the pool.

“We will, for the right reasons, go into the process blind to the candidate pool so that we can be totally unbiased, and we will conduct our own public interviews with the hopes of identifying our next manager by early December,” she said, adding that the worst-case scenario is to have the town manager at a desk in early 2020, depending on the candidate and whether or not the person has to give notice to a previous job.

And there will certainly be a lot on that desk in terms of projects and priorities, said those we spoke with, listing matters ranging from public safety to education; economic development to parks and recreation.

With that first category, the priority is taking the town’s ambulance service to the next level, said McNally.

Currently, the town has one basic life support (BLS) ambulance that can be staffed by an EMT, and she says the Fire Department is pursuing an advanced life support (ALS) ambulance that must be staffed by paramedics.

This request, McNally and Hill said, was prompted predominantly by a growing elder community in town. Indeed, East Longmeadow has a half-dozen senior-living facilities, three nursing homes, and other facilities that care primarily for the elderly.

“Because that need is growing, the Fire Department is ready, willing, and able to meet it,” McNally said. “The firefighters have reached that paramedic level of certification; because of the needs of the community, the fire chief has been quite interested in securing that second ambulance, but it’s a long process.”

A feasibility study is also being contemplated for the renovation or rehabilitation of the East Longmeadow Police Department, which was built in 1974.

About a mile down the road from the police station is the old Package Machine property, which is perhaps the most pressing matter in the economic-development category. The industrial property, which includes a large manufacturing area and huge warehouse, has seen various uses over the past several decades — modular homes were built in the warehouse, for example — but has remained mostly vacant and thus become a topic of controversy and speculation.

Hill said there is an interested party, East Longmeadow Redevelopers, that is working with the Planning Board on conceptual work for a mixed-use district that would include apartment-style living, single-family home-style living, retail, and commercial properties.

Hill and McNally referenced Mashpee Commons, located in the town of Mashpee on Cape Cod and described as “upscale shopping and dining in a charming New England village setting,” as the type of facility that might be built on the property.

“There’s something for everyone,” said McNally. “The idea is to have options for your retail, dining, and housing needs. In terms of economic development, it will bring more tax revenue to the town, and it brings housing options for an aging population.”

Kathleen Hill says the former Package Machine property could eventually see new life as a mixed-use development.

She stressed, however, that the discussions are preliminary, and at present there is no existing mixed-use bylaw to establish the district.

The ultimate goal for town officials, as stated above, is to achieve such growth and add needed commercial tax revenue, while also preserving the town’s rural character. This includes preserving remaining farmland.

“We have some huge tracts of land that the town will protect and keep that way as undeveloped land either for conservation or because you just don’t want to build on every square foot you have for a variety of reasons,” said Hill. “You don’t want the farming areas to go away.”

McNally added that this is often a quality-of-life matter, and a desire to have green areas and oxygenation from the trees.

Speaking of green, a plan currently on the back burner is a vision to “re-image” Heritage Park, Hill said. A rendering shows an amphitheater-type stadium built around the pond where more concerts and local events could be held. In addition, more ballfields would be added, as well as a field house.

“It’s going to be a significant investment, but it will add more value to the town,” she said. “That’s what we want to do — make sure there’s return on investment.”

Adding value to the town also means having a good school system with up-to-date buildings, which means addressing the issue of the aging high school. Hill is a former career educator — she spent 21 years in the East Longmeadow school system — and said she has a hard time not advocating for a better high school.

“The reality is, without a building that is state-of-the-art, it drags your real-estate values down,” she said. “People aren’t going to want to come. My husband and I want to sell our house at some point and maybe get something a little smaller. If we let everything in town fall by the wayside, we’re not going to get the same price point that we would if we keep our town vibrant.”

Slow and Steady

Cultivating an even more vibrant community for the long term will be the underlying goal behind creating a new master plan, work on which began more than a year ago.

“Our planner has convened a master plan committee,” said Hill. “It would be a cross-section of folks in town who want to reimagine the master plan. The last one the town did was in 1976, so it’s time.”

Although this might sound like a long time to go without a plan, she said, this is not unique to East Longmeadow. Many small towns either struggle with their plan or simply don’t have one.

But Hill says the benefits of having one are too great to ignore.

“With an accurate plan, as a community, you are in a better position to attract state and federal grant funding,” she added. “It’s a way to define who you are as a community and understand what your needs are. It’s strategic planning. It’s a vision of the future.”

This vision all comes back to that word mentioned at the very top — balance.

“There’s just so much here in this town, but it still has that small-town, quaint feeling,” said Hill. “The sentiment on the Town Council is to maintain that feeling, spend the tax dollars to not only keep that feeling for folks, but give them as much service as possible with a look toward the future as well.”

Kayla Ebner can be reached at [email protected]

Community Spotlight

Community Spotlight

Russell Fox (left, with Karl Stinehart) says Southwick’s slate of 250th-birthday events will be family-friendly and honor the town’s past while looking to a promising future.

Nov. 7 will be a big day in Southwick — and the start of a big year.

Starting that day, a year-long series of events — including holiday festivals, history tours, parades, concerts, and more — will culminate in the Taste of Southwick Gala on Nov. 7, 2020, the 250th anniversary of the town’s incorporation.

Southwick officials and volunteers have been meeting to plan this broad slate of birthday events for some time, much of the planning guided by the nonprofit Southwick Civic Fund.

“It’s an ambitious plan for a smaller community,” said Russell Fox, who chairs the town’s Select Board. “We’re actively raising money, not just from businesses but residents also. And we have some very generous residents — one resident gave us $1,000. So it’s coming along. We’d like these events to be kid-oriented. We want young people to feel like they’re part of the community and learn something about the history of the community and have a good time.”

And there’s a lot to celebrate, as Southwick continues to grow its business base, housing options, and especially its reputation as a recreation destination, Fox said. That Taste event alone speaks to what he calls a recent “restaurant renaissance” in town, with recent additions like Crepes Tea House and Wok on Water, the conversion of Chuck’s Steak House to Westfield River Brewing (which hosts concerts during the summer), and new Crabby Joe’s Bar and Grill owner Mark O’Neill’s plans to tear down that establishment and rebrand it as a state-of-the-art restaurant and brewery that may use wind turbines for electricity.

A 250th-anniversary celebration is an opportunity for a town like Southwick to show how far it has come in the realms of history, population growth, economic development, and cultural and recreational draws, said Karl Stinehart, the town’s chief administrative officer.

On the latter front, Southwick has become a mecca for recreational offerings, like boating on the Congamond Lakes, motocross events at the Wick 338, town events at the 66-acre Whalley Park, and a well-traveled rail trail frequented by bicyclists, hikers, and dog walkers.

As for its population, Southwick still boasts around 10,000 residents, and work continues at two significant new neighborhoods, a 26-home subdivision off Vining Hill Road called Noble Steed, and Fiore Realty’s project to develop about 65 homes at the former Southwick Country Club site. Meanwhile, the town made zoning changes near that site to expand commercial developments along College Highway, including a possible medical facility.

On the infrastructure front, the town is planning to improve sidewalks on Depot Street to provide easier access to downtown, and is currently improving the roadway and drainage on Congamond Road — a key entry into town from Connecticut — aided by more than $4 million in state funds.

“When that’s done, it’ll have a bike lane and sidewalk, and connect the neighborhood both to Gillette’s Corner and to the rail trail,” Stinehart said. “There are businesses that abut the rail trail, and if you go there on certain days, on the weekend, you’ll see people on the trail using those businesses.”

Stinehart noted that the town’s single tax rate of $17.48 continues to be a draw for new businesses, which is good considering the potential development opportunities along College Highway and at the Southwick Industrial Park on Hudson Drive.

“We try to balance residential growth and the business sector, which is an important thing because it keeps our tax rate competitive,” he said. “When you’re a businessman looking to site in a community and you see you’re going to be treated equally as every other taxpayer, you take notice of that.”

Fox agreed. “We try to keep that balance. We’ve got a graying population, with more people on fixed incomes. So the tax rate is a big deal to us. We don’t want to tax people out of the community they grew up in or want to retire in.”

He recalled a business owner looking to move into town from a neighboring community a couple decades ago. He was offered some tax incentives but was angling for more, but instead Fox reminded him of the town’s quality schools, low traffic, reasonable tax rate, and recreational opportunities, and that sold him. “He’s been in Southwick 20-plus years, doing very well.”

Those selling points have only expanded since then, Fox said, and that’s reason enough to celebrate 250 years.

Fun in the Sun

There’s plenty for outdoor enthusiasts to enjoy in Southwick, including three golf courses (Edgewood, the Ranch, and a par-3 track at Longhi’s) and the aforementioned 6.5-mile-long rail trail that runs through town from the Westfield border to the Suffield border.

“People in town love the bike trail — it’s just a beautiful area,” Fox told BusinessWest. “When that first started, there were some naysayers, but I think most of those people have gone away.”

“Or they’re on the trail using it,” Stinehart quickly added.

Meanwhile, the lakes on the south side of town — featuring two boat ramps, a fishing pier, and a town beach — provide plenty of activity for residents. A $275,000 project renovated the south boat ramp on Berkshire Avenue last year, making it more modern and handicap-accessible, and the beachfront was recently renovated as well.

Southwick at a glance

Year Incorporated: 1770
Population: 9,502
Area: 31.7 square miles
County: Hampden
Residential Tax Rate: $17.47
Commercial Tax Rate: $17.47
Median Household Income: $52,296
Family Household Income: $64,456
Type of Government: Open Town Meeting; Board of Selectmen
Largest Employers: Big Y; Whalley Computer Associates; Southwick Regional School District
*Latest information available

Stinehart said the lakes and their environs are an important aspect of Southwick’s outdoor culture and worthy of investment, being, among other things, a major destination for freshwater fishing tournaments.

Then there’s the Wick 338, the motocross track behind the American Legion, which abuts the Southwick Recreation Center and Whalley Park. The complex hosts the annual Lucas Oil Pro Motocross Championship — which is broadcast live on NBC and draws some 15,000 to 18,000 people to town — as well about 25 other races throughout the year and a host of other events, including Rugged Maniac New England, a challenging, mud-splattered 5K obstacle course. That continual flow of visitors to town benefits a host of other businesses, from gas stations to restaurants, Stinehart noted.

As for Whalley Park itself — which was donated to the town by the prominent Whalley family and developed using municipal and Community Preservation Act funds — it includes a full-size soccer field, baseball field, and softball field, lighting for the fields, a huge kids’ play area, and a pavilion.

The town also recently acquired a 144-acre parcel on North Pond at Congamond Lakes. The Mass. Department of Fisheries and Wildlife awarded Southwick money to help purchase it, and the Franklin Land Trust conducted a fund-raising effort to make up the difference in price. The parcel is abutted by two areas owned by the Commonwealth of Massachusetts and the state of Connecticut.

Even before that, Stinehart said, Southwick had preserved more than 1,000 acres of open space, not including the lakes themselves, and has been active in buying up development rights to farmland, ensuring that they can’t be developed, but must remain agricultural land.

“We’re proud of our agricultural roots, and we still have a lot of farms,” Fox said. “Now we have farms protected in perpetuity.”

Also in the realm of preservation, the town’s Cemetery Commission continues its work to restore the Old Cemetery, which dates to 1770, and the town recently sold its old library, built in 1891, to an investor who intends to partner with the Southwick Historical Commission to preserve it while putting it back on the tax rolls.

Change Is Good

The town’s modern schools — the complex on Feeding Hills Road that houses Woodland Elementary School, Powder Mill Middle School, and Southwick Regional School underwent significant additions and renovations in recent years — have also been a draw for new residents, and they have the capacity to house a growing student population, Fox said.

All this has contributed to Southwick being honored this year by the Republican’s Reader Raves program as the best area town to live in.

“It’s taken a lot of hard work to get to that point,” Fox said of the award. “Some people don’t like change at all, but not all change is bad. This is a community we can be proud of. I think we doing a good job of keeping things in balance — commercial, industry, and residential.

“We’re not sitting back; we’re growing,” he went on. “We know people want to move here, and we’re proud of that. We’re going to make sure Southwick remains the town it always has been.” u

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Cynthia West says Easthampton had the best ‘feel’ for the business she launched with her daughter, McKenzie, the Sonnet & Sparrow ‘curated thrift store.’

It was the food that brought Cynthia West to Easthampton.

Well, sort of.

It was the food, in the form of weekly visits to restaurants like Galaxy, Kisara, and others that gave West … well, a flavor of Easthampton and, eventually, the opinion that this was the place to bring a business she had been thinking about and dreaming about for some time.

It’s called Sonnet & Sparrow, a “curated thrift store” she operates with her daughter, McKenzie West, in space that was once part of the historic, yet also somewhat notorious, Majestic Theater on Cottage Street. Notorious because 30 years ago it was showing adult films and had become a symbol of the decline of Easthampton and the Cottage Street area.

Now, Cottage Street, and the city as a whole, have been reborn, and West decided she had to be part of what is generally referred to as a renaissance in this old mill town.

“I chose Easthampton because I love to eat here,” West, who opened her store just two months ago, said matter-of-factly. “We found the community very welcoming; we wanted to be in the Valley, and we found that Easthampton had the best feel for what we wanted to do.”

She’s certainly not alone in these sentiments about Easthampton’s feel and it being an ideal home for a new business, as made clear in an anecdote the city’s mayor, Nicolle LaChapelle, related about a manufacturing firm that expressed interest in this community in the shadow of Mount Tom as a landing spot.

“They’re looking for 40,000 square feet, and they’re looking in Easthampton because, when they surveyed their employees, who have an average age of 47, they found that they want to be able to live and walk to work, have some options when it comes to leisure recreation, and be part of a city,” she said. “Easthampton checks all those boxes.”

Suffice it to say Easthampton checks a good many boxes for entrepreneurs across the broad spectrum of the regional economy, with a number of new ventures opening over the past few months, and even the past few weeks.

Businesses like INSA, a multi-faceted cannabis complex in the Keystone mill complex on Pleasant Street that includes a cultivation facility, dispensary, lab, kitchen, and more. The company, led by CEO Mark Zatyrka, has other locations in the region and is expanding into other regions of the state, but Easthampton is the headquarters location.

And like Prodigy Minigolf & Gameroom, located in the basement of the Eastworks building, also on Pleasant Street, and home to an eclectic mix of businesses. Founder Jeff Bujak, a musician looking to hit some different notes, calls this the most challenging mini-golf to be found anywhere, but there’s much more to the operation, including an extensive list of board games and video games that would make any Boomer nostalgic and any Millennial quite intrigued.

And like Veracruzana Mexican restaurant, or should we say the latest Veracruzana. Phil Pallante and his wife, Sunia Hood, had already purchased the restaurant’s two locations in Northampton and Amherst, but even before they did that, they informally decided Easthampton would be the next push pin on the map. They eventually found a spacious storefront on Union Street right next door to the Chamber of Commerce, and opened just a few weeks ago.

Mark Zatyrka, seen here in INSA’s dispensary, says he and his partners were drawn to Easthampton because of its amenities and welcoming approach to the cannabis industry.

Collectively, these entrepreneurs and others we spoke with say they came to Easthampton for the same reasons West did — they saw a city on the rise, one that that boasts vibrancy, arts and culture, a growing restaurant sector, healthy tourism, no shortage of things to do, and a very ‘green’ mindset.

Comparisons to neighboring Northampton are inevitable and seemingly constant. There are many who call this the ‘new Northampton.’

But while flattered by such comments, Maureen Belliveau, executive director of the chamber, doesn’t believe they accurately describe what’s going on here. Indeed, she told BusinessWest that, while there may be some similarities, Easthampton has forged its own identity.

“We’re not the ‘next Northampton,’” she said. “Northampton does Northampton really, really well. And we do Easthampton outstandingly well. I like to say that our community is hip, cool, wow, and now.”

For this, the latest installment of its Community Spotlight series, BusinessWest explores all that goes into that phrase and why Easthampton is becoming the landing spot of choice for a growing number of businesses.

Getting On Board

Casey Douglass says that, when he arrived on the scene in Easthampton roughly 15 years ago and opened his first restaurant in the city, the community was, in his estimation, like that literary little engine that could and its signature phrase ‘I think I can.’

By that, he meant the city was emerging and developing what became a healthy dose of confidence. It’s no longer saying ‘I think I can,’ but instead has shown that it can do it, he suggested.

“Now, we’re moving like a bullet train, and I’m happy to be on it,” said Douglass, owner of Galaxy, a fixture on Main Street and his third such venture in the city after Apollo and what is now Coco and the Cellar Bar. “And there are plenty of seats available.”

As noted earlier, seemingly every month, if not every week, another business owner is getting on board, keeping Belliveau and her ceremonial ribbon-cutting scissors quite busy.

Before getting to some of the recent arrivals, and others, like Douglass, who can talk about the scene in Easthampton with decades of perspective, we need to talk about how Easthampton got here, a state where it is being increasingly compared to its neighbor, a destination that is still the most economically vibrant community in the region.

Summing things up, LaChapelle, a labor attorney who came to the city in 1997, said that, in the mid- to late ’90s, Easthampton laid the foundation for a revival, a reinvention of itself from a mill city to an arts and cultural center, and it has carefully built on that foundation ever since.

Phil Pallante says Main Street in Easthampton was the logical location for the third Veracruzana restaurant.

The bedrock on which it’s built is effective zoning, a huge inventory of old mill buildings ready to be repurposed, a business-friendly government, and a community that can blend affordable housing, plenty of recreation, and that increasingly ‘green’ mindset mentioned earlier.

Over the past few decades, it has steadily added building blocks, she said, in the form of new businesses across many sectors, a slew of new restaurants and cultural attractions that are bringing people into the city, and, perhaps most importantly, jobs to replace those lost when the mills closed.

LaChappele was quick to note that this business-friendly attitude certainly applies to the burgeoning cannabis industry. Indeed, while some communities have outlawed such ventures or are just putting a toe in the water, Easthampton, like another neighbor, Holyoke, has rolled out the red carpet, but in a careful, thoughtful way.

“We’re head over heels in love, I would think, with cannabis, and I don’t that’s overstating it,” she told BusinessWest, referring to everything this industry is generating, from tax dollars to jobs to foot and vehicular traffic.

“This is a unique industry; it’s very rare in these days that a person on the street or a collection of investors can get in on a new industry and be a part of the regulations,” she went on, adding that the community currently hosts one such business, INSA, but it has several other host-community agreements in place and other ventures in various stages of progression. “It’s a unique opportunity where we, as a community, get to write the rules and work with entrepreneurs on something that provides local tax revenue. I can’t imagine when that will happen again, and I expect the presence of cannabis-related businesses to grow in Easthampton.”

This open affection is no doubt one of the factors that brought INSA to Pleasant Street.

“Pretty early on in the process, we realized how much time and money went into creating this business and how important it was to be timely,” said Zatyrka. “So we wanted to find a city that was welcoming to us. At the time, there were a lot of cities that weren’t as welcoming, and it gets expensive to push your agenda on a city and its constituents.

Mayor Nicolle LaChapelle says Easthampton can “check a number of boxes” for business owners across a number of sectors.

“I was born in Easthampton,” he went on, adding that the other founders are local as well. “In combination with the progressive nature of Easthampton as well as what the mill district and the mills had to offer, we thought this was the perfect home for us.”

There are now more than 150 people working in the company’s facilities at the Keystone complex, in operations ranging from cultivation to retail, he went on, adding that there is plenty of room to expand.

Scoring Points

Prodigy’s Bujak noted, in what can’t be considered an upset, that his favorite Seinfeld episode is the one called “The Frogger.”

You remember (even if you’re a Millennial) … that’s the one where George discovers that, years after he last played a Frogger machine at a pizza parlor he’s revisiting, he’s still the high scorer. And he attempts to take the machine home, an adventure that ends, predictably, in calamity.

Prodigy has been bringing in a lot of George Costanza types since it opened in the spring of 2018, said Bujak, noting that they come to play a wide array of video games that took up a good part of their lives in the ’70s, ’80s, and ’90s. And they’re playing them on a collection of vintage TVs that he’s had no problem assembling because their previous owners were happy to find someone to take them off their hands. He’s also drawing many teenagers and older individuals (this course is not for young children) to his challenging mini-golf operation.

“I’ve played mini-golf everywhere in this country, and this is by far the most challenging — I won’t say difficult, but challenging — and I wanted it that way,” he said, adding that it plays as much like a video game as it does like golf.

Jeff Bujak made Easthampton home to what he calls the most challenging mini-golf facility in the country.

While he’s lived in Northampton for many years, Bujak noted, he never thought of opening his venture there. Instead, he always focused on Easthampton. He said Will Bundy, owner of Eastworks, made him one of those deals that couldn’t be refused. And he didn’t.

“It’s been very successful,” he said of his first 16 months in business. “I’m doing three times the business I thought I thought I would, and that I put down in my original business plan.”

Early on, he was relying heavily on his large fan base, acquired through many years as a touring musician, but visitation from area communities has escalated, and he’s now averaging 500 to 700 people a week.

“And these 500 to 700 people are now also going to the mill district, and to Food Truck Fridays, and to INSA, and to the Mill Pond concerts,” he said, adding that business has become another of those aforementioned building blocks that support one another and bring ever-greater vibrancy to the community.

Pallante agreed, telling a story with many of the same themes as those told by West, Bujak, and Zatyrka.

He said he and his wife would often eat in Easthampton to avoid the congestion in Northampton and Amherst, and in doing so came to understand that the community was building momentum and had become a true destination in its own right. Together, the two drew up plans for the latest Veracruzana on a napkin while having a bite at still another of the city’s restaurants, Amy’s Place, on Cottage Street.

“We knew that, from everything the city had to offer, and logistically as well, this was the place we wanted to be,” Pallante said. “It became very apparent that Easthampton is aggressively seeking and helping people come here, and creating a culture where people want to be.”

Michael Poole, a welder and sculptor and thus one many artisans now working (and in many cases also living) in Easthampton, echoed these sentiments.

He joked that, if they did one of those Taste of Easthampton-type of events when he first arrived in the city in the early ’90s, it would have featured “a few slices of pizza, and none with pineapple on them.”

That last reference was an attempt to accentuate just how much has changed in a quarter-century or so. There is now a solid portfolio of restaurants acting not only as drawing cards bringing visitors and even entrepreneurs (like West), but as anchors for a host of other businesses that need foot traffic to succeed.

Poole noted that a diverse mix of businesses now exist, and many people are choosing to live and work in the community, a change from when he first arrived.

Easthampton at a glance

Year Incorporated: 1785
Population: 16,059
Area: 13.6 square miles
County: Hampshire
Residential Tax Rate: $15.46
Commercial Tax Rate: $15.46
Median Household Income: $45,185
Median Family Income: $54,312
Type of Government: Mayor, City Council
Largest Employers: Berry Plastics Corp., INSA, Williston Northampton School, National Nonwovens Co.
* Latest information available

“There weren’t a lot of jobs back then,” said Poole, owner of Blue Collar Artisans and noted for his ornate ‘tree’ handrails, furniture, and other forms of home décor, as well as the bicycle rack on Main Street he fashioned out of the numbers in the city’s zip code — 01027. “People lived here and worked someplace else.”

Now, many more people are coming to Easthampton to work, he noted, quickly adding that many now choose to settle in Easthampton because of all it has to offer and commute to work.

He measures the progress, unscientifically to be sure, by the volume of traffic on Holyoke Street.

“My business is at the far end of East Street, and I can tell what time it is by where the line of traffic stops,” he said. “Our house is right on Holyoke Street, and we joke about the ‘Easthampton rush hour’; every year it gets a little longer. But those are the problems you want.”

Right Place, Right Time

Indeed they are.

Easthampton didn’t have to worry about traffic jams or finding enough parking spaces 20 years ago. Now, it does, to some extent, and, as those we talked with agreed, those are good problems to have.

As is being called the ‘new Northampton.’

It’s always meant as a compliment, said Belliveau, but, as she noted, it’s not really accurate. The city is indeed thriving and establishing itself as a destination, but it’s not the new Northampton; it’s the new Easthampton.

George O’Brien can be reached at [email protected]

Community Spotlight

Community Spotlight

The Baystate Health & Wellness Center, which opened last year, lies alongside significant improvements to the Dwight Road corridor at the East Longmeadow line.

When people think of economic development, they might think of a flood of new businesses into a community. Longmeadow will never have that, Town Manager Stephen Crane said, but it certainly has economic development — centered instead around residential property values and the quality of life that maintains them.

“What sustains property values are investments like middle schools, senior centers, things that make the community more desirable to live. That’s the number-one goal of Longmeadow,” he said of a town in which 95% of all property is residential.

“As I always say, our number-one economic activity is the sale of single-family homes,” he went on. “So keeping those homes a desirable place for people to live is job one, and new senior centers, new schools, new amenities — those are the things we can do as a municipal government to sustain that quality of life.”

While a new middle school has been talked about for years, a new senior center will soon become reality, after a groundbreaking ceremony was held on July 11. The Longmeadow Adult Center will move from its current location, a former elementary school at Greenwood Park, to a $14 million facility on Maple Road next year.

“It’s a fantastic project. It’s a very big deal,” Crane said, noting that the demographic trend commonly called ‘the aging of America’ is certainly underway in Western Mass.; in fact, 29% percent of Longmeadow’s population is age 60 or older, and that number grows every year. Because of that, he said, communities need to provide services that help seniors age in place.

“The senior center will fill a lot of gaps we have in terms of aging in place,” he told BusinessWest, noting amenities like its state-of-the-art gymnasium with a suspended walking track. “The programming space will be substantially better than what we have now. The current programs are great, but the new space will reflect the quality of those programs.”

Crane, who has been Longmeadow town manager for the past six years, will be departing his seat next month after inking a three-year contract as town manager in Concord. He’s witnessed plenty of changes in town during that time, but one of the intriguing ones has been Longmeadow’s shifting demographic reputation, spurred by growing amenities for seniors and a significant stock of ranch homes for single-floor living. In short, a town once known as a place where young parents raised their kids and moved out is becoming an all-ages destination.

Taxing Concerns

To maintain those amenities — and the quality of life so critical to keeping residential property values high — town officials support legislation on the state level that would allow it, and other towns, to override a key element of Proposition 2½, which went into effect in 1982.

That legislation sets a 2.5% ceiling on total property taxes — or $25 per $1,000 of assessed value — and a 2.5% annual limit on property-tax increases. (The ceiling does not include excludable debt for capital projects like the senior center.) Proponents of a change, at least in Longmeadow, would like towns to be able to override the first part of the law by moving the ceiling higher, first by a two-thirds vote at town meeting, then at the ballot box.

“It’s really quintessential self-determination, which is the essence of town-meeting government.”

“We are approaching that ceiling. And costs are going to continue to go up, unless property values stay the same or go up. If we have a 1% dip in our real-estate market, our tax rate jumps up even if we don’t spend another dime,” Crane said. “We are not proposing to touch the 2.5% increase, but we propose that the community can set the ceiling where it wants, and decide for themselves how much they want to invest in themselves. It’s really a local-control thing.”

While Longmeadow has the highest residential tax rate in the Commonwealth, it also has a high bond rating. “So our tax rate is not the result of profligate spending. We are an extremely well-managed town from a financial standpoint. We have to be very careful and make great decisions and pursue value in earnest, which we do.”

One way it does that is by pursuing regionalization when possible, as with the two-town (and perhaps others in the future) regional emergency communications center, or RCC, that Longmeadow is establishing with Chicopee, housed in that city’s Police Department and operated by an independent district called WESTCOMM. That system is expected to go live in October, and dispatchers have already been hired.

“The Baker administration is pushing municipalities to work together,” Crane said. “We certainly embrace that, whether it’s working with East Longmeadow on shared health services for public health, the regional dispatch with Chicopee, we are always reaching across town lines, trying to find ways to work more efficiently and relieve burdens on taxpayers.”

He understands how legislation to change Prop 2½ could be cast as merely an effort to raise taxes, and he understands how that goes over with some.

“Would it lead to increased taxes? Not any more than the current two-and-a-half-percent cap allows year after year. Would it lead to higher tax bills in the future? Potentially. But is it essential to maintain property values and maintain the community’s quality of life? Yes.

“To hit that ceiling,” he continued, “means reductions in services that may not be impactful right away, but would lead to a downhill momentum where services are reduced, quality of life goes down, property values then go down as well — and that’s even if the economy and real-estate market stay stable.”

Important, though, is the fact that, under the proposed change, each community would have a say in moving its tax ceiling — and Crane said Longmeadow residents have long been aware of its unique tax base and the need for community investment to keep property values high.

“It’s really quintessential self-determination, which is the essence of town-meeting government,” he added. “The state doesn’t really give a lot of local-control options to communities for generating revenue.”

Moving Right Along

Meanwhile, the town continues to pursue improvements and development on both the public and private fronts. Along the busy Dwight Road corridor that intersects Converse and Williams streets — where the Baystate Health & Wellness Center opened last year — a major infrastructure project included street and sewer upgrades, new sidewalks and bike lanes, and improved traffic-light coordination across the East Longmeadow town line.

“The corridor improvements on Dwight Road are complete, which is a regionally significant improvement,” Crane said. “Traffic is flowing exponentially better than it ever did. Those improvements were clearly needed.”

Longmeadow at a glance

Year Incorporated: 1783
Population: 15,784
Area: 9.7 square miles
County: Hampden
Residential Tax Rate: $24.09
Commercial Tax Rate: $24.09
Median Household Income: $109,586
Median Family Income: $115,578
Type of Government: Open Town Meeting; Town Manager; Board of Selectmen
Largest Employers: Bay Path University; JGS Lifecare; Glenmeadow
* Latest information available

On the private-investment front, in addition to the Baystate project and a 21,000-square-foot expansion of the Longmeadow Shops in 2017, a memory-care facility is planned on the site of a former synagogue on Williams Street, and the former Brewer-Young Mansion on Longmeadow Street has been converted to professional offices, with developers eying a mix of uses, including shared workspaces. On the municipal side, the development of a new Department of Public Works facility on the site of a former tennis club on Dwight Road continues despite unexpected costs from asbestos removal from the soil.

Overall, Crane said, “town meeting been generous with appropriations. To me, it’s a sign that they have faith in their local government and know that, if it wasn’t really needed, we wouldn’t be asking for it. The success we’ve had with approval of things shows we are able to articulate the community’s needs in a way that town meeting agrees with.”

For instance, voters recently authorized a $1.54 million debt exclusion to continue improvements to the Wolf Swamp Road athletic fields, which Crane called the town’s biggest and busiest recreational asset.

“The fields have fallen into disrepair for a variety of reasons — lack of irrigation, overprogramming, and just some disinvestment,” he told BusinessWest. “The DPW does the best it can to maintain those fields, but without irrigation and with the overprogramming, there’s a limit to how effective you can be with maintenance.”

The plan includes a new, central parking lot, converting current parking at one end of the complex to field space, and achieving a net gain in field space.

“The fields will be stripped, graded, planted, and irrigated,” he went on. “It’ll be a couple years out of service, but when it comes back online, it’ll be the envy of the region, I think. That’s not a great economic driver, but when we have tournaments, those do generate revenue for the town, but it also sustains quality of life, which does have economic value.”

‘A Good Place’

Crane said the various departments in Town Hall want to support its local bricks-and-mortar businesses with good infrastructure and cooperative permitting. “You can help people with what they need or you can make them climb through the regulatory systems on their own, and I know we really try to do what we can for our local businesses.”

But he also understands that housing — and the higher revenues that come from raising quality of life and keeping home values high — will always dictate much of what Longmeadow is able to achieve.

“I’m proud of the work I’ve had a small part in accomplishing,” he said as he prepared for his newest challenge in Concord. “We have a great team, great departments, and outstanding volunteers. I’m proud to have been a part of many positive changes that have happened in the community — things that have been quality-of-life improvements, but have not changed the character of the community. The next town manager will have challenges, but I think the town is in a good place.”

Joseph Bednar can be reached at [email protected]

Community Spotlight Features

Community Spotlight

Kate Phelon and Stefan Czaporowski

Kate Phelon and Stefan Czaporowski say the Westfield Education to Business Alliance benefits both current employers in the city and some of their future workforce.

Kate Phelon has long appreciated the spirit of collaboration between Westfield’s municipal, business, and educational leaders — and points to the Westfield Education to Business Alliance, which just wrapped up its third year, as a good example.

The alliance, WE2BA for short, connects the city’s schools, where students are beginning to contemplate their career paths, with companies that are eager to mine local talent. Last year, it launched an adopt-a-classroom program — Mestek, Forum House, and PeoplesBank were the initial adopters, and more are expected to come on board next year — while Westfield High School’s annual career fair drew a record 61 vendors.

“We want to get more people involved — more businesses adopting more classrooms,” said Phelon, executive director of the Greater Westfield Chamber of Commerce. “The principals are engaged in this.”

Stefan Czaporowski, the city’s Superintendent of Schools, said those efforts can have long-term economic-development impacts.

“Whether our students go on to college or work, we realize they might not be in Westfield as soon as they graduate,” he told BusinessWest. “But we want them to come back here, live here, work here, and help grow Westfield. I think the best way to do that is to show them what Westfield has to offer — and it offers a ton.”

It’s not just WE2BA (much more on that later) that’s showcasing the city’s strengths. Take, for example, Go Westfield, a collaboration among municipal officials, Westfield Gas + Electric, Whip City Fiber, the Greater Westfield Chamber of Commerce, and corporate sponsor Westfield Bank to encapsulate what makes this city a desirable landing spot, and, more importantly, tell people about it.

“The city had never really taken on the task of marketing itself until just recently,” Mayor Brian Sullivan said. “It’s a work in progress, but we’ve gotten much better at touting what we have. We’ve got a lot of things here. We have an airport, a college, a hospital. We’ve got an exit off the Mass Pike. We’ve got transportation potential, between I-91 and the Pike. We’re literally two hours away from six different state capitals; geographically, we’re situated nicely. And we have more developable land than most.”

But Go Westfield is about more than marketing; it’s also a means to continual self-improvement. Phelon cited three recent focus groups — targeting the retail, manufacturing, and nonprofit sectors — as a notable example.

“Whether our students go on to college or work, we realize they might not be in Westfield as soon as they graduate. But we want them to come back here, live here, work here, and help grow Westfield. I think the best way to do that is to show them what Westfield has to offer — and it offers a ton.”

“These are the businesses that are here, and we wanted to find out from them what’s working really well, and what keeps them up at night,” she told BusinessWest. “That helps us better market ourselves as we address concerns and find out if other businesses have the same concerns. We want to make our existing businesses happy and address their issues — and if we don’t know what those issues are, we can’t help them.”

Sullivan agreed. “We’ve gotten much better at listening to stakeholders. It used to be that the city would have an idea, and we would go after that idea. Now, it’s more reaching out to the companies in town and saying, ‘what’s working? What’s not working? What do you need?’ We’re making the companies already here a little better, and by listening to their needs, it’s helping out other companies who are saying, ‘yeah, we needed that too.’”

Sullivan hears those needs at the Mayor’s Coffee Hour, sponsored by the chamber and hosted by a different business each month.

“Those companies get to show off what they do, and we get to talk about things like construction projects, road projects, what’s coming down the pike for the City Council,” Sullivan said, adding that he often brings along other city department heads to enrich the discussions. “I don’t want to just stand in front of the room and talk; it’s got to be a two-way conversation. And an hour can fly by.”

That’s partly because there’s a lot to talk about these days in the Whip City — and the collaborations driving that progress are becoming more robust.

Welcoming Party

When someone contacts one of the Go Westfield member organizations, Sullivan explained, other members are quickly roped in, whether that’s a municipal department, Westfield Gas + Electric, or the chamber. “If some company is interested in coming here and calls the chamber, Kate’s been really good at giving me a heads-up that, ‘hey, these people are looking to come.’”

Companies like Wright-Pierce, a 72-year-old environmental/civil infrastructure engineering firm, which recently announced it will open an office in Westfield.

Or Myers Information Systems, which is relocating downtown from its previous location in Northampton, bringing 20 software-development professionals and renovating 110 Elm St., which used to be a restaurant with industrial space above it. The firm expects to hold a ribbon-cutting ceremony in the coming months.

Westfield at a glance

Year Incorporated: 1669
Population: 41,552
Area: 47.4 square miles
County: Hampden
Residential Tax Rate: $19.70
Commercial Tax Rate: $38.00
Median Household Income: $45,240
Median Family Income: $55,327
Type of Government: Mayor, City Council
Largest Employers: Westfield State University, Baystate Noble Hospital, Mestek Inc., Savage Arms Inc., Advance Manufacturing Co.
* Latest information available

“Some of the reasons Myers chose here were the chamber, a bike trail, access to downtown, and fiber coming from the Gas + Electric,” the mayor said. “We reached out, wooing them to come to us. They were pretty impressed with how solidified we were as a group.”

He was referring specifically to Whip City Fiber, a division of Westfield Gas + Electric that continues to expand gigabyte-speed internet to residences and businesses across the city.

“Having access to that is huge for an awful lot of companies that are looking for bandwidth and a central location for their employees,” he explained. “Companies aren’t 9 to 5 anymore, where people come in and do their work and leave. It’s all hours of the day, it’s weekends, and if you can have access to high-speed internet, you can thrive as a company.”

The Elm Street Urban Renewal Plan, approved in 2013, continues to focus on revitalizing a two-block area in the heart of downtown Westfield running along both sides of Elm Street, the city’s main commercial thoroughfare. One recent success story is the $6.6 million Olver Transit Pavilion, which opened in April 2017.

The same year, the Westfield Redevelopment Authority demolished a former bowling alley near the transit center, with plans to create a multi-story, mixed-use building with retail, restaurants, office space, and market-rate apartments. The WRA plans to issue a request for proposals for the site — much of which used to house J.J. Newberry’s five-and-dime store — within the next month.

The mixed-use concept, Sullivan said, is an important one for a wide swath of Millennial professionals who crave city living with walkable amenities.

“They want to live downtown and don’t want cars; they want to walk or bike anywhere they want to go — a total urban lifestyle,” he told BusinessWest. “With Millennials, it’s not ‘build your house somewhere and have your two cars and go to your job.’ They want to be downtown, walk to the coffee shop, bring their laptop, do some of their work there, and go for a bike ride.

“The trend is all about internet access, getting to and from places without using a car, and downtown visibility,” he went on. “That’s what drove Myers to Elm Street, access to all these things.”

Another economic trend in Massachusetts involves the cannabis industry, and Westfield has embraced such businesses, with four available licenses for retail, cultivation, or other uses; two are currently going through the permitting process. With Southwick and West Springfield currently not in the marijuana game, Sullivan noted that Westfield is in a good spot when it comes to cornering market share, particularly from across the Connecticut border.

Brian Sullivan says city officials have become more adept

Brian Sullivan says city officials have become more adept at “opening up our ears” and being responsive to the needs of the business community.

“The City Council is figuring out whether we want one in downtown core district or keep them on the outskirts,” Sullivan said. “It’s such a new industry that nobody really knows what’s going to shake down. Everything is on the table right now.”

Meanwhile, initiatives like Go Westfield continue to dig into what the business community wants and how to bring new companies into the fold, with the goal of boosting economic development not only downtown, but across this sprawling city of more than 47 square miles.

“You have to adapt, and we’re getting better at adapting and opening up our ears,” he added. “And that’s what these focus groups are doing. We’re sitting there and listening to what’s lacking or what’s not working, or maybe what is working, and doing more of that.”

Back to School

Phelon and Czaporowski are excited about the potential of expanding the reach of the Westfield Education to Business Alliance, enlisting graduate students from Westfield State University to help out with programs moving forward. At a focus group in the spring, about 20 professors from various degree programs expressed an interest in working with different organizations in town, getting students into the weeds of local businesses.

“We hope they go away to college — that’s great — but come back. We have a great community. It’s pretty cool what’s happening here.”

The existing connections work on multiple levels. For instance, the students who worked with Mestek in the adopt-a-classroom program improved their presentation skills and performed, on average, markedly better than their peers in the school’s science fair. Meanwhile, Westfield teachers went to Mestek to help employees with limited English proficiency boost those skills.

“We want to expand adopt-a-classroom because getting the business community in front of the kids and sharing their expertise and their work experiences is huge,” Czaporowski said. “And we want to keep promoting what some call soft skills and we call essential skills — speaking with eye contact, how to interview, résumés, but also how to be a productive employee — things like punctuality and attendance. We call them essential skills because these are skills you’re going to need throughout life.”

Meanwhile, businesses visited elementary schools for career-day events toward the end of the school year, getting kids thinking early about career pathways and even what high school to attend to best serve those interests.

“We’re exposing kids to relevant life learning,” the superintendent said. “And it’s beneficial to the businesses too. The experience is eye-opening for them.”

That’s partly because students learn differently today — in a more interactive, collaborative style, with different tools — than they used to, Sullivan said, and it’s helpful for employers to understand that.

“It’s all about workforce development,” he said. “A lot of these companies will need their talents someday. They need those kids to walk into their business and start working. That training is now happening in the schools. And it’s a two-way street. A lot of the best companies in town are sending a representative to some of these meetings with the students because they want the students to know their product when they get out.”

Whether it’s through the career fair, adopt-a-classroom, or other efforts, Phelon noted, there are many ways to engage with students and show them what career and lifestyle opportunities exist in their own backyard — just as Go Westfield broadcasts that message to a much wider audience.

“We hope they go away to college — that’s great — but come back,” she said. “We have a great community. It’s pretty cool what’s happening here.”

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Mayor Will Reichelt

While the city will miss out on opportunities from its full ban on cannabis-related ventures, Mayor Will Reichelt says, there are new businesses of many kinds coming to the community.

West Springfield Mayor Will Reichelt recalls that, after his community’s City Council voted in the spring of 2018 to place a ban on any and all cannabis-related businesses, he received some texts from his counterparts in Holyoke and Westfield.

He doesn’t remember the exact wording of either one, but he told BusinessWest that they amounted to thank-you notes, as in — and he’s paraphrasing here, obviously — ‘thank you for the tax revenue that might be coming to our cities because it won’t be coming to yours.’

More than a year after that vote and those texts, Reichelt feels confident in saying that the full ban, while obviously well-intentioned, amounts to some missed opportunities for this community, for both the short and long term.

Indeed, West Springfield exists at the intersection of the Massachusetts Turnpike and I-91 (quite literally), and therefore, in many respects, it is the retail center of this region — complete with dozens of big-box stores, car dealerships, restaurants, and more — and draws people from across the region. But this retail hub will not include any cannabis dispensaries, despite a number of ideal sites for such facilities, resulting in, as those mayors pointed out in their texts, tax revenue that will go elsewhere.

But in Reichelt’s view, the ban has potentially deeper ramifications.

“A lot of our tax revenue comes from retail, most of it on Riverdale Street and Memorial Avenue; it’s car sales, it’s big-box stores — that’s a large portion of our commercial tax revenue,” he said. “And to not be open to new discussions, new ideas, and new businesses is going to hurt us in the long run because retail is changing; Amazon is coming, and not everyone is going to want to shop in Riverdale Plaza.

“If things change, we’re really going to struggle,” he went on, quickly adding that things certainly won’t change overnight or even over the next few years. “If we’re looking out 25 to 50 years, and West Springfield gets a name for itself that it’s not into these somewhat controversial but new and innovative business ideas, and the communities around us are, it will be easy to pass West Springfield by.”

Fortunately, at present, most traditional retailers, and consumers, have no intention of passing this community by. In fact, many retailers want in — and in a big way, for those reasons (and because of those roads) listed earlier. As an example, the mayor related the story of how Starbucks is very interested in landing a spot on Riverdale Street — specifically that very popular stretch south of I-91 — and how it will certainly be challenged to find one.

So while West Side won’t be entering the high-stakes competition for cannabis-related businesses any time soon, Reichelt and his administration will be focused on doing what this community has long been able to do — take advantage of its ideal location, already-deep portfolio of retail outlets, and heavy volume of traffic to attract more new businesses.

The team at 1105 Main: from left, Joe Stevens, Eric Waldman, Alex Waldman, and Liz Stevens.

The team at 1105 Main: from left, Joe Stevens, Eric Waldman, Alex Waldman, and Liz Stevens.

And it is enjoying success in this realm, as we’ll see later, with developments ranging from a new hotel on Riverdale Street to a new life for an old landmark just off Memorial Avenue, to the community’s first brewery just down that street.

Meanwhile, beyond those two main retail corridors, there are other intriguing prospects for development. One involves the property known to most as the United Bank building on Elm Street. That’s not its official name, but the bank has long occupied it and is therefore associated with it.

But United has all but moved out, and there us now a huge ‘for sale’ sign on the side of the property.

As the mayor gestured toward it while walking downtown with BusinessWest, he noted that, years ago, there were a number of a small storefronts within that footprint along the street. Turning back the clock and creating a new generation of destinations along that block would help build on growing momentum in that area of the city, he said.

Meanwhile, a former mill property along the Westfield River just over the line from Agawam is being gifted to the city by Neenah Paper, the manufacturer soon to vacate the property, said the mayor, adding that a number of new uses, including some residential options, are being explored.

These are just a few of the intriguing developments unfolding in West Side, a city that won’t be entering the intense competition for cannabis-related ventures anytime soon, but still has a host of other emerging business and economic-development stories.

Ale’s Well

Reichelt laughed heartily as he recalled the e-mail that is at the heart of a story he’s now told more times than he can count.

It was from his city planner, and typed onto the subject line was the phrase ‘Two Weeks Notice.’ Upon further reading, the alarmed mayor learned that this was not a reference to another job opportunity seized, but rather an update on the plans for an intriguing new business coming to the community.

“After that, I said, ‘can we just put ‘brewery’ in the subject line?’” said Reichelt, noting that the Two Weeks Notice Brewing Co., located in the former Angie’s Tortellinis facility since late last year, makes some nice IPAs, and has become a solid addition to the business landscape in West Side.

And it is just one of several of those over the past several months, including a new name over a familiar door.

That would be 1105 Main, an address, but also the name of a new eatery at the site of what would have to be considered a West Side landmark — the old Hofbrahaus restaurant.

Joe Stevens, who owned and operated that German restaurant with his wife, Liz, for decades, closed it roughly a year ago. The couple thought they had the building sold, but the deal fell through, prompting a reassessment of their plans.

“We starting talking about a theme restaurant,” said Joe, adding that what eventually emerged is a true family affair, involving sons Eric Waldman, who had been sous chef at a restaurant in Westchester County, N.Y. and was looking for a new and different challenge, and Alex Waldman.

Joe told BusinessWest they are calling this “an American eatery,” offering “familiar food with a twist.” As an example, he cited the lasagna, which is pan fried after it’s baked and includes a wild boar and bison bolognese.

The property at 1105 Main St. was substantially renovated for this makeover. The bar area, popular with regulars then and now, has a fresh look, as does the dining room, which has a brighter atmosphere and a hardwood floor, found underneath an inch of carpet glue after the old flooring had been ripped out.

The new eatery is drawing a mix of families and business people, said Joe, and it even complements another new business just across the street — Hot Brass, a firearm and bow range that shares space with Guns Inc., a seller of firearms.

“We like to say, ‘after you’re done shooting, come in for a shot and a beer,’” said Stevens, adding that a number of people have done just that, thus bringing still more vibrancy to the Memorial Avenue area that has changed dramatically over the past several years.

Indeed, the face of the street — home, of course, to the Big E — has been altered by the addition of Fathers & Sons’ new Audi and Volkswagen dealerships, as well a new retail plaza featuring a Florence Savings Bank branch and new stores in the Century Plaza.

West Springfield at a glance

Year Incorporated: 1774
Population: 28,529
Area: 17.5 square miles
County: Hampden
residential tax rate: $16.96
commercial tax rate: $32.55
Median Household Income: $40,266
Median Family Income: $50,282
Type of government: Mayor, City Council
Largest Employers: Eversource Energy, Harris Corp., Home Depot, Interim Health Care, Mercy Home Care
* Latest information available

Memorial Avenue, like the city’s other main retail corridor, is in a seemingly constant state of change, said Reichelt, adding that still more change is likely as new tenants are sought for two locations across from the Big E — the former Monte Carlo restaurant and the former Debbie Wong eatery.

Still further down the road is more property in flux, the former Medallion Motel and the vacant lot next to it, formerly the site of an auto-repair shop. Redevelopment of those parcels will likely have to wait for another day, said Reichelt, because they sit in the shadow of the Morgan-Sullivan Bridge, which crosses the Westfield River and connects West Side with Agawam and is still in the early stages of what is expected to a four-year reconstruction and widening project.

Traffic is often backed up at the site, which is why developers are unlikely to do anything in that area for some time, said the mayor, adding, as his counterpart in Agawam did a few months ago in this space, that the goal is to minimize the disruptions from the bridge project, especially during the 17 days of the Big E, and try to incentivize construction crews to reduce that four-year timetable for this initiative.

Forward Progress

Back on Riverdale Street, a new Marriott Courtyard is set to open later this spring, one of several new developments on or around that busy retail corridor, which, like Memorial Avenue, is in a seemingly constant state of the change.

Others include a gas station at the Costco in the Riverdale Shops, a project expected to commence later this year; the opening of a 1.5-mile bike path behind those shops, due to open in May; and a $21 expansion of the Agri-Mark facility on Riverdale Street, completed last fall.

Looking down the road, Reichelt said the site of now-closed Bertucci’s, located along that stretch south of I-91, is still awaiting new development, and he’s optimistic one will come because properties don’t generally remain vacant for long on that stretch of road.

Meanwhile, as noted, there are developments unfolding outside of those two main retail corridors that could have important ramifications for the community. This is especially true of the United Bank property on Elm Street.

“That used to be a collection of small stores,” he said of the facility, adding that it was renovated to house a bank branch and several of the institution’s departments. “There was a nice bookstore and coffee shop, a restaurant … it was a real destination.”

It can be that again, he went on, adding that his vision includes the community petitioning the state for additional liquor licenses and perhaps transforming the property into a home for a number of hospitality-related businesses that would complement those already thriving in that area, such as the Majestic Theater (located on that same block) and bNapoli restaurant.

Mayor Will Reichelt says redevelopment of the former United Bank building on Elm Street could be a catalyst for growth in the city’s downtown.

Mayor Will Reichelt says redevelopment of the former United Bank building on Elm Street could be a catalyst for growth in the city’s downtown.

“I’d like to section that property back off again,” he said. “If we can get two more restaurants down there, a coffee shop or bagel place, and businesses like that, we could get a lot more life in the downtown, creating a real destination.

“Everyone always talks about how they’d like to have a mini-Northampton,” he went on. “That’s never going to happen if you don’t have stuff for people to do. This [property] represents a huge opportunity for us to create more things to do.”

And while hopefully generating more things to do with that downtown project, another initiative may well create more places to live.

The Neehah Paper Co. has donated the 100,000-square-foot mill property (formerly Strathmore Paper and then Fibermark) to the city, said the mayor, adding that residential is perhaps the best reuse option, be it elderly housing, affordable housing, or perhaps some combination, although other opportunities for development exist.

“We’ve run some breweries through it, and there’s been some interest,” he explained. “But we can’t really do much until we own it. This represents a great opportunity because we’re going to an actual section of riverfront property, which we don’t have in town.”

Location, Location, Location

Returning to the matter of cannabis-related ventures and the ban that covers the full spectrum of such businesses, Reichelt reiterated his concern that this goes well beyond lost commercial tax revenue.

“Councilors like to say that we’re business-friendly,” he told BusinessWest. “I say, ‘well, no, you’re not; you just completely wiped out an entire industry from coming to town.’”

This makes West Side an island of sorts when it comes to the cannabis trade, he went on, adding that there is still a lot of business activity happening on that island, with the promise of more to come in the months and years ahead.

The great location and easy access to major highways that would make West Side a perfect host for marijuana-related businesses also make it ideal for most any type of retail and hospitality-related venture.

And, as it has for decades, the city will continue to make of the most of all that it has to offer.

George O’Brien can be reached at [email protected]

Community Spotlight

Community Spotlight

Charlie Blanchard says Palmer continues to make progress

Charlie Blanchard says Palmer continues to make progress in its commerce centers and with green-energy projects.

Palmer’s leaders see the town as a destination — and hope the myriad players investigating east-west passenger rail service in Massachusetts view it the same way.

That’s why the Palmer Town Council recently established a citizens’ advisory committee and contracted with the UMass Center for Economic Development to study — and prepare a report on — the merits of an east-west passenger rail stop in Palmer, to be submitted to the state advisory committee currently looking into the feasibility of expanded east-west passenger service.

Those efforts included a recent meeting with community members to brainstorm about the pros and cons of the entire concept of east-west rail and Palmer’s place on any proposed line.

“Originally, the discussion was to have a relatively high-speed east-west route between, say, Boston and Springfield, or Boston, Worcester, Springfield,” said Charlie Blanchard, Palmer’s town manager. “If you add a stop in Palmer, what does it do to the timing? In fact, the timing doesn’t change that much. But the big benefit would be more ridership coming in or getting off the train, which would be a big deal.”

In a recent letter to state Sen. Anne Gobi, who attended the community meeting, Blanchard pointed out that Palmer is roughly central to Springfield and Worcester, and also at the center of a market that extends north to Amherst — and to institutions like UMass Amherst and Amherst College — and south to Storrs and the University of Connecticut. In short, it’s a point of connection in many directions that would benefit from expanded rail service.

Palmer at a glance

Year Incorporated: 1775
Population: 13,050 (2015)
Area: 32 square miles
County: Hampden
Tax Rate, residential and commercial: Palmer, $22.14; Three Rivers, $22.90; Bondsville, $22.97; Thorndike, $23.78
Median Household Income: $41,443
Median Family Income: $49,358
Type of government: Town Manager; Town Council
Largest Employers: Baystate Wing Hospital; Sanderson MacLeod Inc., Camp Ramah of New England; Big Y
* Latest information available

Furthermore, the absence of a stop in what’s nicknamed the Town of Seven Railroads would mean commuters from the Quaboag region who want to travel by train to Boston would have to drive roughly 40 minutes per day to use Springfield’s Union Station or slightly more to access Worcester. Participants at the meeting believed Palmer-area residents would be loath to do either, limiting total ridership at a time when the state would be clamoring to maximize it.

In addition, “a train stop in Palmer would be a major stimulus in helping to provide quality housing for commuters at an affordable price. With the ability to commute by train, this would open up a very affordable housing market,” Blanchard wrote in his letter, adding that a stop would also stimulate the economy of a set of communities that have yet to capture the growth found to the east, while boosting Palmer’s own downtown revitalization and encouraging hospitality companies to build more lodging there.

In short, it would inject energy into a town that, while it has plenty to tout in recent years, could always use more.

Projects and Progress

Baystate Wing Hospital’s $17.2 million project to expand its Emergency Department was perhaps the town’s biggest development last year. Aimed at better supporting the current annual patient volume of 24,000 visits, the 17,800-square-foot space includes separate ambulance and public entryways and features 20 patient rooms, including trauma, behavioral health, and other dedicated specialty-care areas.

“That opened in September, and was quite a big expansion,” Blanchard said.

Meanwhile, Palmer joined the ranks of the many Western Mass. communities to welcome the burgeoning cannabis industry in Massachusetts (see story, page 6), approving its first medical-marijuana facility on Chamber Road, including a 25,000-square-foot greenhouse and 3,200 square feet of retail space. Altitude Organic Corp. will move its headquarters from Colorado to a property on Thorndike Street in Palmer as part of the development, and expects to have plants growing in an indoor facility by October.

“It really is interesting to see the public acceptance of this new type of business,” Blanchard added, noting that the town’s laws allow for three retail cannabis locations in its commercial business district. “We’re looking forward to having them and seeing how successful they can be.”

In the Three Rivers section of town, progress continues at 2032 Main St., where the South Middlesex Opportunity Council is renovating the top floor to apartments and the bottom to retail — a mixed-use plan expected to infuse new residents into the neighborhood while attracting more shoppers.

“They ran into some structural issues — it was a bigger project than they thought — but activity continues,” Blanchard said. “It was completely gutted, and they had to do some reinforcing, but now it’s back on track.”

Property and business owners in Three Rivers have been engaging in a grass-roots revitalization effort for years, which includes changing the perception of the area and filling vacant storefronts. At the same time, the consortium known as On the Right TRACK (Three Rivers Arts Community Knowledge) has been working for some time to build a cultural and creative economy in the village.

On the culinary front in town, Stables Restaurant of Hadley recently opened a new restaurant at Burgundy Brook, on Route 181 on the north side of town. “When you go by there, you see a lot of cars and a lot of activity,” Blanchard noted.

Finally, the new rail spur installed at Sherwood Lumber Yard, in the town’s industrial park — a project that has been in the works since 2013, and funded through an Industrial Rail Access Program grant — allows the business to bring in materials by train, spurring significant expansion of the operation and helping the entire industrial park by unloading without clogging up other traffic.

“Now that the rail spur is completed, there’s more activity up there,” Blanchard said. “It also helped increase the rail capacity for the rest of the businesses there.”

Powering an Economy

Palmer also continues to embrace green-energy projects. In addition to 10 large-scale solar projects — producing 29.3 megawatts of electricity every year — and the installationin early 2018 of car-charging stations at Town Hall and the public library, the town has been working with Thorndike Energy and the Microgrid Institute to explore the benefits of a microgrid system that would access the hydropower and solar power generated at Thorndike Mills for emergency power.

“Thorndike Energy has hyropower over there, and generates electricity through hydropower,” Blanchard said. “They’re going to be adding some solar to it as well. You take those two renewable sources of electricity, and you add battery or other types of standby storage, so that you can store some of this power generated through a renewable source, and have it available in the event of an emergency.”

Project objectives include improved resiliency of electrical services for critical community facilities, expanded storage capacity to better integrate local renewable energy, and supporting National Grid goals in terms of modernization, storage, and renewables. Then, of course, there’s the benefit of job growth and retention.

“Obviously, anything located at Thorndike Mills would benefit from it,” Blanchard said. “The benefit to overall economic growth would be to attract new businesses to Thorndike Mills, which right now is pretty underutilized. It would enhance their marketability to show they have this renewable stored energy there.”

It’s just one way in which Palmer is generating energy from an economic-development standpoint, and raising its profile as a destination and a connecting point to the rest of Central Mass. — a role it will continue to embrace regardless of the eventual fate of any east-west rail line.

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Jennifer Tabakin

Jennifer Tabakin says initiatives like high-speed broadband, environmental sustainability, and the arts all contribute to quality of life and help attract young people to town.

Jennifer Tabakin is a believer in using public investment to spur private investment. After six years as Great Barrington’s town manager — she’s stepping down in June — she has seen plenty of evidence to back up that philosophy.

“We’ve talked a lot about the investments we’ve made in Bridge Street, which is one of our side streets off Main Street,” she told BusinessWest. “Over the years, the public money put into it has been significant, and we’ve been able to see private development come along in response to it.”

Projects like Powerhouse Square, a mixed-use development on Bridge Street. “It’s literally steps from Main Street — exactly where new development should be,” said Town Planner Chris Rembold.

On the ground floor is Berkshire Co-op Market, a grocery store that’s moving from a different location and doubling its size. The development also includes space for smaller retail outlets and 20 new residential apartments on the second and third levels. In fact, that’s just a sample of a recent housing boom in town; in the past year alone, 228 new housing units were either built or permitted.

“We’ve been able to get far more downtown than I ever expected, ranging from affordable units to downtown condos. That meets the needs people have for a more walkable lifestyle” — one where residences are in close proximity to shopping, restaurants, and cultural amenities, Tabakin said.

One example of the latter is Saint James Place, which opened in 2017 as a home to small and mid-sized Berkshire County arts groups in need of performance, rehearsal, and office space. Created out of the historic St. James Episcopal Church on Main Street, several of its office spaces for lease have been filled by arts-related groups such the Berkshire Playwrights Lab, Flying Cloud, and the Berkshire Opera.

“It’s kind of a hub of supporting businesses and people. Not only are there traditional performing arts, but a dance studio, literary arts, and visual arts — and new media like computer design and software design.”

Saint James Place is now a thriving cultural venue, and we’re thrilled to have them here,” Tabakin said.

In October, in recognition of its vibrant arts life, the downtown was designated one of the state’s cultural districts by the Massachusetts Cultural Council.

“It’s a geographic area with not only plenty of cultural venues and things to do — like the Mahaiwe Performing Arts Center and Saint James Place as performing-arts venues — but it’s kind of a hub of supporting businesses and people,” Rembold said. “Not only are there traditional performing arts, but a dance studio, literary arts, and visual arts — and new media like computer design and software design.”

The cultural-district designation, he added, is a recognition of the vitality of the arts and culture in downtown Great Barrington, but it also serves a practical purpose. Cultural districts can access a stream of services including tax credits, economic incentives, planning assistance, grants, historic-preservation help, signs, and tourism promotion. Among the town’s plans is a shared cultural events calendar, which will help the various venues better coordinate their booking schedules, making it easier for visitors to know what’s happening when they spend a weekend or more here.

“It’s kind of an organizational effort, a marketing effort for the downtown,” Rembold said, adding that there’s much to market: the Mahaiwe and Saint James Place alone offer some 200 nights of entertainment a year. “And if something’s not going on there, you can go see a movie or a poetry reading or a Friday night film at the library. If you’re bored in Great Barrington, that’s your own fault.”

Getting with the Times

Another recent boon for downtown is the installation of fiber service. “It’s a strategy to make sure our downtown has the highest-speed broadband and can be competitive with our neighbors in the area, so people can locate here and take advantage of that higher speed,” Tabakin said.

“We have a private company covering all the development cost and infrastructure cost to bring fiber to downtown, and we’ll eventually start moving out to the rest of the community,” said Ed Abrahams, vice chair of the Select Board.

Great Barrington at a Glance

Year Incorporated: 1761
Population: 7,104
Area: 45.8 square miles
County: Berkshire
Residential Tax Rate: $14.98
Commercial Tax Rate: $14.98
Median Household Income: $95,490
Median Family Income: $103,135
Type of Government: Open Town Meeting
Largest Employers: Fairview Hospital; Kutscher’s Sports Academy; Prairie Whale
* Latest information available

Meanwhile, the town continues to make environmental sustainability common practice, moving all municipal, school, and community buildings to green energy sources and reducing use of single-use plastic products.

“For the past four years, we’ve supported eight large solar projects with a combined value of $16 million,” Tabakin added, while many town residents have gone solar as well.

All these factors — culture, high-speed broadband, sustainability — aim to position Great Barrington as a thoroughly modern community, even as it retains much of its quintessential old New England character, thus attracting more young families. Like other towns in rural Berkshire and Franklin counties, Great Barrington has seen the average age of its residents rise in recent years; the community has always been a popular spot for retirees, and there are a number of New Yorkers with summer homes in town.

But by bolstering ingredients like attractive (and affordable) housing, a vibrant downtown, a burgeoning cultural community, and outdoor activities (Ski Butternut is a prominent attraction), Great Barrington’s leaders are looking clearly at the future, which means attracting young people and especially young families.

Of course, those families will need to find find jobs here, and Great Barrington boasts strengths in a number of sectors, including education (Simons Rock of Bard College is located in town), healthcare (Fairview Hospital), technology (perhaps a dozen IT companies call the town home), the arts and tourism, the nonprofit community, and restaurants (the town is home to around 80 of them).

“We have challenges like other places, and we have to deal with the limited resources of a small town, but we have a very committed group here, and I have no doubt that will continue.”

“The challenge for the Select Board, and all of us, for that matter, is to maintain the vibrancy we have and support for our local retailers and existing businesses, and also be open to new businesses — to keep that appropriate balance and make sure we have diversity in the local economy,” Tabakin said. “That’s something we speak about a lot.”

One area of the economy that’s growing — literally — is the cannabis sector, which is something BusinessWest has mentioned in almost every Community Spotlight over the past six months. Great Barrington is no exception, with Theory Wellness opening the first retail marijuana store in Berkshire County in January, with others to follow. In the first month, the shop netted $2 million in sales and $90,000 in taxes paid to the town.

“They opened to long lines, which should level off as they get more competition,” said Abrahams, who quickly added that any cannabis business in Great Barrington should do well, due to the town’s proximity to Connecticut and New York, states where the drug is not legal. “This is new for all of us, but so far, there have been logistically few problems, and police report no increase in people driving under the influence.”

Continuing Commitment

As Tabakin looks back on her six years in office, she’s especially gratified at a Town Hall full of energetic and committed people, and a lot of new faces — during her tenure, 26 people were either promoted or started a career there.

“Several years ago, we were warned we had a number of people approaching retirement age,” Abrahams added, “and it’s been a really smooth transition replacing them with newer people.”

Having a well-run town, Tabakin said, speaks to a commitment to quality of life, one that’s evident in Great Barrington’s vibrant retail district, cultural attractions, quality schools, and more, she said.

“Many times, government gets a bad rap, but I don’t feel that’s the case in Great Barrington,” she told BusinessWest. “We have challenges like other places, and we have to deal with the limited resources of a small town, but we have a very committed group here, and I have no doubt that will continue.”

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

GTI’s cultivation facility in Holyoke

GTI’s cultivation facility in Holyoke has been operating since last summer, and many new ventures could be opening in the years ahead.

Alex Morse says his phone was already ringing — quite frequently, in fact — before he was interviewed on CBS This Morning late last June.

But then, it really started ringing. And his e-mail box became even more crowded.

That’s because, with that report, Holyoke’s efforts to roll out the welcome mat for the cannabis industry, pun intended, became a national story rather than a local story — although it was already well-known.

Yes, this was the detailed report where Morse told CBS that the city once known as the ‘Paper City’ might soon be known as the ‘Rolling Paper City.’ His tongue wasn’t in his cheek, and there was a broad smile on his face as he said it.

Getting serious, or more serious, because he was already serious, he told CBS, “it’s legal … people need to wake up; the days of the past are moving forward. Holyoke has embraced the industry, and we acknowledge that this is an economic-development driver for us.”

Morse, and Holyoke, woke up long ago, meaning just after (or maybe even before) recreational marijuana became legal in Massachusetts in the fall of 2016, and today it is making giant strides toward creating what officials are calling a ‘cannabis cluster.’

And they’re comparing it, in some ways, to the cluster that put this city on the map — figuratively and quite literally (this was a planned industrial city) — the paper and textiles cluster.

As they used that word ‘cluster,’ both Morse and Marcos Marrero, the city’s director of Economic Development, said it means more than the creation of a number a number of businesses and jobs in a specific sector, although that’s a big part of it. It also means establishment of an infrastructure of support services that can have a large multiplier effect, if you will.

“With a cluster, it’s more than the sum of its parts,” Marrero explained. “Once you have a cluster, then you have an expertise, just like Holyoke did when it was the Paper City. Just as you have an expertise with paper, you can have an expertise with all the expects of this [cannabis] business.”

Elaborating, he said cannabis-cultivation facilities require highly specialized construction, lighting, anti-contamination, air-movement, and security systems, and all this adds up to opportunities for companies in this area that can handle such work.

In many ways, Holyoke is well on its way to seeing this cannabis cluster become reality, said Morse, noting that one large cultivation facility, Green Thumb Industries (GTI), is currently operating in a former textile mill on Appleton Street. And there are several other businesses across the wide spectrum of this business — from cultivation to retail — moving their way through the involved process of getting permitted to operate and eventually absorbing some of the vast amounts of commercial real estate that are vacant or underperforming.

Holyoke at a Glance

Year Incorporated: 1786
Population: 40,341
Area: 22.8 square miles
County: Hampden
Residential Tax Rate: $19.29
Commercial Tax Rate: $39.87
Median Household Income: $36,608
Median family Income: $41,194
Type of Government: Mayor, City Council
Largest Employers: Holyoke Medical Center, Holyoke Community College, ISO New England Inc., PeoplesBank, Universal Plastics, Marox Corp.
* Latest information available

“For us, cannabis is another form of manufacturing that’s bringing buildings back to life, being a revenue generator and job creator,” said the mayor.

And as they say in the agriculture business, Holyoke is certainly fertile ground for the cannabis industry. Indeed, it boasts, by the mayor’s estimate, 1.5 million square feet of vacant or underutilized former mill properties. Meanwhile, it has, again, by Morse’s calculations, the lowest electricity rates in the state (Holyoke has its own municipal utility), and it has something just as important as those ingredients — a giant, figurative ‘welcome’ sign when it comes to this business, as will become clear later.

But cannabis isn’t the only positive development in this city. Holyoke is also making great strides in ongoing efforts to attract entrepreneurs and arts-related businesses. It is also convincing more people, especially the younger generations, that this is a place to live as well as work and operate a business. And it’s seeing many of those aforementioned mills being put to creative and momentum-building uses.

Mayor Alex Morse

Mayor Alex Morse, an early supporter of the cannabis industry, says its many components collectively form an economic driver in Holyoke.

All of the above can be seen in one high-profile project known as the Cubit Building, the structure on Race Street that takes that shape. The first two floors are now occupied by the Holyoke Community College MGM Culinary Arts Institute, a story that embodies education, workforce development, and economic development, and in the floors above are apartments that were leased out even quicker than the optimistic owners thought they would.

“You drive by at night, and it’s all lit up,” said the mayor. “People are living on the top two floors, and on the first two floors you see students in the chefs’ hats cooking and doing classes; there’s a lot of vibrancy on Race Street.”

Lights are coming on all over Holyoke, and for this, the latest installment of its Community Spotlight series, BusinessWest examines how this has come about and why Holyoke is creating a buzz — in all kinds of ways.

Budding Ventures

As noted, this cannabis cluster is a solid work in progress, with GTI now approaching a full year in business and several other projects in various stages of development.

Conducting one of those ‘if-all-goes-well’ exercises, Morse said he can envision a cluster that generates perhaps 300 to 400 jobs and many types of businesses, from cultivation facilities to cannabis cafés like those in Amsterdam. If that picture comes to fruition, marijuana-related businesses would constitute economic development in many different ways, from jobs to tax dollars; from revving up the real-estate market (aspiring ventures have acquired options on a number of properties) to giving tourism a boost; from creation of support businesses to helping give Holyoke a new brand.

As Morse told CBS — and BusinessWest — cannabis has become an economic driver. And city officials have had a lot to do with this by being so aggressive, welcoming, and accommodating.

As one example, Morse and Marrero cited the host-community agreements that such businesses traditionally sign in order to set up shop. Some communities have been excessive in their requests (or demands), while Holyoke has taken a different tack.

“These agreements have become another choking point for the industry,” said Marrero. “Communities try to negotiate, they go back and forth, and hold you down for a bunch of criteria. We’ve been very transparent and said, ‘we’re going to go for the maximum allowable benefits for the community by law in terms of impact fee, and if you sign here, you have a host-community agreement; we don’t become an impediment in the process.”

Morse agreed. “There have been communities that have tried to go above the state law in terms of percentage of annual revenues or have tried to negotiate for various line items such as a new fire truck,” he explained. “They say, ‘in addition to the percentage, you need to give ‘X’ amount to this nonprofit every year.’ We have a standard document, so it’s not intimidating in that sense; the burden is really on the companies to get through the state regulatory process — the local process shouldn’t be an additional burden to bear.”

Holyoke’s willingness not to push for every dollar or every concession, on top of its many other selling points, including available mill space and lower utility costs, have certainly caught the attention of the cannabis industry.

“There is political openness and stability to the industry, which is very valuable,” said Marrero. “We were, if not the first, one of the first handful of communities that had a permissive ordinance in place, so we were first to market on the government side to say, ‘we’re open to this business.’

“They saw the mayor’s advocacy, and they saw that the operational costs would be lower, and that is very, very significant,” he went on. “The energy savings alone … you can save 40% on your energy costs.”

This attractive package has attracted a number of interested parties, said Marrero, noting that two additional cultivators, East Coast Farms and Solurge, are working their way through the permitting process. Overall, a total of 15 host-community agreements have been executed, and seven special permits have been issued. Within a year, it is expected that another two or three cultivation facilities could be doing business in the city, and other types of cannabis-related businesses as well.

And as the cluster grows, it gains momentum and recognition, which fuels additional opportunities. Marrero drew some comparisons to Detroit (the car industry) and Silicon Valley (IT).

“The industry has to train a workforce on how to grow these plants and clip these plants, and as that workforce develops locally, other companies know they can locate in Holyoke and they will have an accessible workforce,” he explained. “They will have access to other vendors that know how to provide services or provide goods to cannabis companies.”

Marcos Marrero

Marcos Marrero says a cannabis cluster is bigger than the sum of its parts.

Building Momentum

As noted earlier, though, cannabis is just one of many intriguing economic-development-themed stories being written in what is still called the Paper City.

Others include everything from the culinary arts center and the sum of the Cubit Building’s many parts to ongoing evolution of the Holyoke Mall — one of the city’s main draws and largest employers — in response to a changing retail landscape; from redevelopment of two municipal properties — the former Lynch Middle School and the Holyoke Geriatric Authority building — to entrepreneurial-ecosystem-building efforts that are bringing new businesses, and jobs, to the city.

At the mall, as stores large and small shrink or disappear from the landscape (longtime anchor Sears closed its Holyoke store a few months back) and those that remain operate with a smaller footprint, the facility is changing its look and adding more entertainment-related businesses, said Marrero.

These includes more restaurants, a bowling alley, and a planned movie-theater complex, he said, adding that, overall, the mall is responding proactively to a changing retail scene.

“They’ve been very resilient … retail is changing, and the mall is putting a much greater emphasis on entertainment and making it more of an experience rather than just shopping,” said the mayor. “Whether it’s the escape rooms or the kids’ center or the laser tag and bowling alley, it’s about creating experiences.”

Meanwhile, additional retail will be coming to the city with redevelopment of the former Lynch School, located just off I-91, by the Colvest Group. The property is slated for demolition later this year, and the expectation is that it will become home to several retail outlets.

Reuse of a different kind is slated for the Geriatric Authority property, which closed several years ago. Indeed, Baystate Health and US HealthVest have chosen the site for its planned 70,000-square-foot behavioral-health hospital.

Plans calls for 120 beds in a facility that would represent consolidation of some of the existing beds in the region and creation of new beds as well.

“This is a great story of reactivating a site that had once been a money pit for the city, one that was draining almost $1 million of taxpayer funds,” Morse said of the days when the Geriatric Authority was operating was site. “Overall, we have two large, city-owned properties that are being developed, and that represents real progress.”

There is progress on many different levels in the downtown area and especially the city’s Innovation District, the area around the Massachusetts Green High Performance Computing Center, which opened in 2012.

On the municipal side, there will be several infrastructure projects undertaken in the area over the next several years, said Marrero, including street work, reconstruction of one of the canal bridges, and other initiatives.

Meanwhile, the city continues to add jobs and vibrancy organically through entrepreneurship-ecosytem-building initiatives such as SPARK, which recently joined forces with the Massachusetts-based program Entrepreneurship for All, or EforAll, to form SPARK EforAll Holyoke.

The new organization offers a number of programs, including a business accelerator, pitch contests, and co-working space currently being built out on High Street that will be available to program members.

Launched four years ago, SPARK has helped a number of ventures get off the ground or to the next stage, and most of them have settled in Holyoke, said Morse, adding that these startups, in addition to some others started organically, are bringing more vibrancy to the downtown.

He listed a catering venture, a salon now under construction, and a microbrewery on Race Street, among others.

“There are things that are happening organically, and I think these businesses are tapping into the momentum happening in the downtown and the ecosystem they feel here and the support they see,” said Morse. “They feel they can be viable here opening up a catering business or a salon or a brewery in downtown Holyoke.”

Marrero agreed. “We’re tilling our own soils, and stuff grows,” he said, referring to organic growth of the business community. “Every now and then, a business moves here, but a lot of this is organic.”

And these businesses are helping to fill more of those vacant or underutilized properties.

“We’re seeing this dynamic where more square footage is coming online,” said Marrero. “It’s being rehabilitated and filled by these businesses.”

As for the culinary arts center and the Cubit Building on the whole, it is bringing many different constituencies to the Innovation District area, adding to this vibrancy there. These include college students, their professors, those attending functions, and, yes, Morse himself, who has signed up for two night classes, one on how to make macaroons, the other involving a chiffon layer cake.

After those, he’ll be even better suited to answer the question, ‘what’s cooking in Holyoke?”

That’s a Wrap

As he was wrapping up his walk through the city with CBS, Morse told the reporter that it would be a good problem to have if the cannabis industry so embraced Holyoke that it found itself running out of commercial space for additional ventures.

That’s not likely to happen anytime soon (1.5 million square feet is a considerable amount of inventory), but a cannabis cluster appears to be no longer a goal but a reality. How quickly and profoundly it develops remains to be seen, but Holyoke appears to be well on its way to having history repeat itself on a certain scale.

A name change probably isn’t in the cards — ‘Paper City’ will stick — but a new era in the city’s history is certainly underway.

George O’Brien can be reached at [email protected]

Community Spotlight

Community Spotlight

Mayor William Sapelli

Mayor William Sapelli says Agawam is making progress on many economic-development fronts, from filling vacant storefronts to zoning reform to workforce-development initiatives in its schools.

Mayor William Sapelli has developed a routine since he was sworn into office roughly 13 months ago.

Always early to the ‘office’ (he worked within the city’s school system for decades and wrapped up his career as superintendent), he arrives at City Hall at 7:30 a.m., giving him a solid hour of relative solitude to write some e-mails and clear some paperwork from his desk before other employees start to file in.

But his work day, if you will, actually starts at 7, when he stops in for breakfast at one of several eateries in town he frequents in something approaching a rotation.

“Mondays I’m usually at McDonald’s, mid-week it’s at Partners, and Fridays I’m at Giovanni’s,” he said, referring, with those latter references, to the restaurant on Springfield Street, known for its breakfast items and as a place where people come together, and the Italian pastry shop on Main Street that is also a gathering spot.

“There’s a crew of people that goes in there, and I think now they expect me because I’ve been doing it since I was first elected,” he said of Giovanni’s. “There are crews in each place, actually, especially McDonald’s; a number of seniors go in there. There’s 10 or 12 people, and we kibitz — it’s fun.

“I get beat up sometimes, but in a fun way — they give me good feedback; it goes back and forth. They bust me about taxes or roads or whatever,” he went on, adding that, with municipal elections coming up later this year, there is a new topic of discussion, although he hasn’t formally announced he will run again.

Overall, there is lots to talk about these days over eggs or French toast, especially the Morgan-Sullivan Bridge. Built in 1947, the span over the Westfield River links the city with West Springfield. It is a vital piece of infrastructure, major traffic artery, and entranceway to the Eastern States Exposition, and now it’s about five months into what will be a roughly three-year facelift and widening initiative that is projected to solve persistent bottlenecks in an important commercial area.

But this undoubtedly will be a long three years, the mayor acknowledged, adding that two lanes of the four-lane bridge are now closed, and it will be like this way probably until the calendar turns to 2022.

“There’s a crew of people that goes in there, and I think now they expect me because I’ve been doing it since I was first elected. There are crews in each place, actually, especially McDonald’s; a number of seniors go in there. There’s 10 or 12 people, and we kibitz — it’s fun.”

“It will be an inconvenience, but this work has to be done; it is what it is,” he said, putting Bill Belichick’s classic phrase to work while noting that the inconvenience extends beyond motorists and their daily commutes. Indeed, it will also impact businesses in the area just over the bridge, many of which are relative newcomers to Agawam (more on this later).

Beyond the bridge, other topics of conversation at breakfast include everything from storm drains — Agawam, like all other communities, is facing stiff mandates to update their systems — to streets and sidewalks, to schools and taxes.

The mayor recently took the conversation from the lunch counter to City Council chambers for his State of the City address, the first for this community since 2012. Recapping for BusinessWest, Sapelli said he told his constituents that there are challenges ahead, especially with the bridge, but also opportunities, especially within the broad realm of business and economic development.

Indeed, using two acronyms now probably quite familiar to those he’s sharing breakfast with — DIF (district improvement financing) and TIF (tax increment financing) — he said officials have been bringing new businesses to the city and allowing existing ones to stay and grow.

The DIF has been used to help bring new stores and more vibrancy to the Walnut Street retail area of the city, while the TIF, which is awarded to new or existing businesses willing to commit to adding additional jobs, has been used to enable Able Tool, formerly in the Agawam Industrial Park to build a new building on Silver Street and essentially double in size.

But economic development comes in many forms, he said, touting initiatives in the city’s schools aimed at both introducing students to careers and helping ease some of the region’s workforce challenges. These include the creation of an advanced-manufacturing program at Agawam High School and a heightened focus on making students aware of career options that might not involve a college education.

For this, the latest installment of its Community Spotlight series, BusinessWest caught up with the mayor after his breakfast ritual — and after answering all his e-mails — to get a progress report on one of the region’s smaller but more intriguing cities.

Attention Span

While the start of work on the Morgan-Sullivan Bridge has triggered a host of questions for those breakfast sessions over the past 13 months, it has actually removed one topic from conversation — at least temporarily.

Indeed, the former Games & Lanes property on Walnut Street Extension, long an eyesore and source of unending questions and speculation about potential future uses, before and after it was torn down, has become a staging area for the contractor hired for the bridge project, Palmer-based Northern Construction.

“It made perfect sense,” said Sapelli. “They needed a staging area — there are two of them, actually, with the back end of the Rocky’s [Hardware] parking lot being the other. And with the bridge being under construction and the limited traffic and the inconvenience, it would be very difficult for the owner the develop the property; as soon as the bridge is done, it will be much more marketable.”

But there are still plenty of other things to talk about, said the mayor, who was just settling into his new job when he last talked with BusinessWest. Not quite a year later, he feels more comfortable in the role and is already talking about the challenges of having to manage a city and run for office every other year (Agawam is one of the few cities in the region that have not moved to four-year terms for their mayors).

“Just two years ago, there were a lot of vacant storefronts. Now, slowly but surely, we’re filling those in. We still have a ways to go, but we’re making good progress.”

“I’m learning every day,” he said. “Being an educator, I know that’s a good thing. I never would profess that I have all the answers; I don’t. But every day, I’m learning something new about municipalities and how they operate; I’m learning every time something new comes up.”

Lately, he’s been learning quite a bit about bridge reconstruction and all the issues involved with it. The same goes for his counterpart in West Springfield, Will Reichelt. The two meet and converse often on the matter on the matter of the Morgan-Sullivan Bridge in an effort to stay ahead of it and attempt to minimize the potential disruption.

As an example, he pointed to the jersey barriers now up on the bridge. They went up just a few weeks ago, but the initial plan was to erect them months ago, when it wasn’t actually necessary to do so.

“The original plan was to put them up in October, but I’ve seen too many construction jobs where they block them with these barriers and then no progress took place for months,” he explained. “So we said, ‘when you’re ready to block it, make sure you’re ready to do the work immediately and don’t waste people’s time and energy blocking it when nothing’s going to happen.’ And they listened.”

While day-to-day traffic will obviously be impacted by the bridge work, attention naturally shifts to those 17 days in September and October that comprise the Big E’s annual run. The two mayors are already in conversations with leadership at the Big E on ways to mitigate the traffic problems, said Sapelli, adding that shuttle buses are one option, and, in the meantime, electronic signs will likely be put out on I-91 and perhaps other highways to encourage Big E visitors to take alternative routes.

Getting Down to Business

As noted earlier, the phrase ‘economic development’ takes many forms, and in Agawam that means everything from zoning reforms to work on roads, sidewalks, and storm drains; from to efforts to raze blighted properties and commence redevelopment to ongoing work to bring new businesses to the city.

And Sapelli said there’s been recorded progress in all these realms and many others.

More than $2 million has been spent on streets and sidewalks — on both preventive maintenance and replacement — and another $900,000 was recently transferred from free cash to continue those efforts this spring, he noted, adding that 11 blighted properties — 10 homes and one business — have been razed, and another three homes are prepped for demolition, with 10 under renovation and more in the queue for receivership.

“This is a very involved process, and it’s takes time to take these properties down,” said Sapelli, adding that these investments in time and energy are well worth it to the neighborhoods involved.

Agawam at a Glance

Year Incorporated: 1636
Population: 28,718
Area: 24.2 square miles
County: Hampden
Residential Tax Rate: $16.65
Commercial Tax Rate: $31.92
Median Household Income: $49,390
Median family Income: $59,088
Type of Government: Mayor, City Council
Largest Employers: OMG Inc., Agawam Public Schools, Six Flags New England
* Latest information available

As for new businesses, the mayor listed several, including Taplin Yard Pump & Power, now occupying the former Allen Lawnmower property, JJ’s Ice Cream, and several other small businesses.

He noted that considerable progress has been made with filling vacancies in the many strip malls and shopping plazas that populate the city.

“Just two years ago, there were a lot of vacant storefronts,” he told BusinessWest. “Now, slowly but surely, we’re filling those in. We still have a ways to go, but we’re making good progress.”

As examples, he cited what’s considered Agawam Center, a lengthy stretch of Main Street, where several vacancies have been filled, and also the old Food Mart Plaza on Springfield Street, which is now essentially full.

District improvement financing has been key to these efforts, he said, adding that, with this program, taxes generated in a specific area — like Walnut Street and Walnut Street Extension) — from new businesses and higher valuations of existing businesses are put into a designated fund and used to initiate further improvements in that zone.

Many of these new businesses will no doubt be challenged in some ways by the bridge project, which will dissuade some from traveling into that retail area, said Sapelli, before again stressing that he and his administration, working with West Springfield leaders, will endeavor to minimize the impact.

Meanwhile, another avenue of economic development is education and workforce development, said Sapelli, noting that the School Department has been focusing a great deal of energy on non-college-bound students and careers in manufacturing and other trades.

“Superintendent [Steve] Lemanski and his staff are addressing the needs of those who will go on to careers, instead of going on the college,” he said, adding that the School Department is working in conjunction with the West of the River Chamber of Commerce on initiatives to introduce students to career options.

“A recent career day involving high-school and junior-high-school students featured 26 speakers,” he noted, adding that they represented sectors ranging from manufacturing to retail to law enforcement. “They’re doing a wonderful job to promote awareness of what offerings are out there besides just college, and that’s very important today.”

Food for Thought

As this spotlight piece makes clear, there is certainly plenty for those Sapelli is sharing breakfast with to kibitz about these days.

Between taxes, bridges, roads, sidewalks, and new businesses, there is plenty of material to chew on (pun intended).

Overall, there is considerable progress being made — and that includes Morgan-Sullivan Bridge itself — to make the city an attractive landing spot for businesses and a better place to live and work.

George O’Brien can be reached at [email protected]

Community Spotlight

Community Spotlight

M.J. Adams says Greenfield’s status as a 4/20-friendly community is one of many forces driving economic development in the city.

M.J. Adams says Greenfield’s status as a 4/20-friendly community is one of many forces driving economic development in the city.

The phrase ‘4/20-friendly’ has been around a while now.

April 20 las long been an international counterculture holiday of sorts, when people gather to celebrate and consume cannabis. In recent years, it was also a day to call for legalization of the drug, and even more recently, as legalization spread, the term has morphed into a form of acceptance and, yes, business-friendliness when it comes to the many types of ventures within this industry.

Greenfield could now be considered 4/20-friendly, said M.J. Adams, the city’s director of Community Development and Economic Development, adding that there is already a medical marijuana dispensary, Patriot Care, located within the community, and it is poised to become a recreational dispensary next month. And there are many other parties expressing interest in establishing different forms of cannabis-related businesses within Franklin County’s largest community.

“Our zoning is pretty flexible, and we have the opportunity to issue eight [cannabis] icenses, and we already have nine entities that are interested in accessing those licenses.”

“We’ve had a lot of interest from people that want to grow and do recreational retail,” said Adams, noting that Greenfield’s efforts to build a cannabis cluster, if you will, are bolstered by its status as one of the 29 communities across the Commonwealth designated as “an area of disproportionate impact,” as defined by the state’s Cannabis Control Commission.

Such communities — Amherst, Springfield, Holyoke, West Springfield, and Pittsfield are among some of the others — have been deemed “disproportionately harmed by marijuana-law enforcement,” according the commission, and therefore, priority review is given to applicants who can meet several criteria involving these areas, including residency.

“We’re quite 4/20-friendly,” she went on, adding that this has become code for communities that are “pretty OK” when it comes to marijuana use. “Our zoning is pretty flexible, and we have the opportunity to issue eight licenses, and we already have nine entities that are interested in accessing those licenses.”

But cannabis and the prospect of more businesses in that intriguing industry is just one of positive forces shaping the picture in this community of 18,000 people.

Diana Szynal says Greenfield’s downtown is an attractive mix of new businesses and stalwarts that have been part of the landscape for decades.

Diana Szynal says Greenfield’s downtown is an attractive mix of new businesses and stalwarts that have been part of the landscape for decades.

Others include the opening of a long-awaited parking garage on the west end of downtown; the arrival of many new restaurants and clubs downtown, punctuated by the emergence of the Hawks & Reed Performing Arts Center as a force for attracting diverse audiences to Greenfield; emerging plans to expand the city’s industrial park amid heightened interest in space for manufacturing and warehouse ventures; some new ventures, including the conversion of a Roadway Inn into a 90-bed Marriott Grand Hotel and plans for UMassFive College Federal Credit Union to build a branch within the city; ongoing redevelopment of the former Lunt Silversmith property; and perhaps some forward progress in efforts to forge a new life for the long-dormant First National Bank building on the stretch known as Bank Row.

Meanwhile, from the big-picture perspective, the broad economic-development strategy for the city involves making the community, and especially its downtown area, more of a destination for many constituencies, including tourists, entrepreneurs and small-business owners, and families.

That’s the assignment for the city, but also for the Franklin County Chamber of Commerce, said its new executive director, Diana Szynal, who takes the reins in somewhat ironic fashion. Indeed, she succeeds Natalie Blais, who was recently sworn in as the state representative for the First Franklin District. Szynal, meanwhile, was the long-time district director for the late Peter Kocut, long-time state representative for the First Hampshire District, and was unsuccessful in her bid to win that seat last fall.

She inherits a chamber that will celebrate its centennial this year, and while a good deal of her time will obviously go toward marking that milestone, another priority will be helping to get the word out on all that Greenfield and Franklin County have to offer.

“One thing we have to do is spread the word about all the things that happen here and some of the opportunities that are here,” she said. “And Franklin County is a place that young people and young professionals just starting out and looking for a place to put down roots should consider; this is the perfect place for that.”

For this, the latest installment in our ongoing Community Spotlight series, BusinessWest takes an in-depth look at Greenfield and the many forms of progress being seen there.

Getting Down to Business

Szynal told BusinessWest that she worked in downtown Greenfield a quarter-century ago, and that moving into the chamber’s office on Main Street is like coming home again.

“I just came from lunch at Taylor’s [Tavern] and was at Wilson’s [department store] recently,” she said, mentioning two mainstays in the downtown for decades and noting that there are many more that fit that category. “Downtown has many of the same businesses it had years ago; it hasn’t lost its charm — it has that same old feeling.”

But there are also many new ventures in the city that are giving it a somewhat new and different feeling as well, she said, especially in the broad realm of hospitality and entertainment.

“There’s Indian food, there’s Thai food, there’s some fabulous Mexican food,” she noted. “So in a way, it has that perfect balance; things you can count on like Wilson’s, combined with new places.”

Building upon this balance and creating an ever-more diverse mix of businesses in the downtown is one of the main strategic initiatives for the city, said both Szynal and Adams, adding that that there are many components to this assignment.

“There are a number of properties that have remained vacant longer than we would have liked them to remain vacant, and one of my major goals for this spring is to get a handle on that and fill some of those spaces.”

They include everything from efforts to bring high-speed broadband service to more neighborhoods within the community — a prerequisite for attracting many types of businesses — to formal and informal efforts to help spread the word about all this city and this region have to offer; from making the most of that “area of disproportionate impact” designation when it comes to cannabis to making the First National Bank building a fitting final piece to the puzzle that has been Bank Row.

Indeed, while significant progress has been made in rehabbing and repurposing the buildings along that stretch across from City Hall — the so-called Abercrombie building, now home to the Franklin County district attorney, being the latest — the former First National Bank remains a stern challenge, said Adams.

So much so that the city applied for, and received, a technical-assistance grant from MassDevelopment that will fund a consultant charged specifically with blueprinting a reuse plan for the structure.

Greenfield at a Glance

Year Incorporated: 1753
Population: 17,456
Area: 21.9 square miles
County: Franklin
Residential Tax Rate: $22.36
Commercial Tax Rate: $22.36
Median Household Income: $33,110
Median Family Income: $46,412
Type of Government: Mayor, City Council
Largest Employers: Baystate Franklin Medical Center, Greenfield Community College, the Sandri Companies
* Latest information available

Built in 1929, the building has been essentially unoccupied for the better part of 40 years, said Adams, adding that the Greenfield Redevelopment Authority took ownership of the property in 2017 with the goal of determining the best reuse option.

“We’re waiting for the consultant that’s been assigned to us to come aboard, and we expect that to happen later this month, and have that individual work through this spring on a potential-reuse study of the building,” she said, adding that she expects this work to be completed by June. “We’re also spending some funding on some engineering to take a look at the building envelope — the structure, the fire-protection systems, and more — and then doing some preliminary cost estimates for getting a clean shell that can be developed.”

The project is important, she said, because the property has a prominent place in the city’s history and a prominent location as well. Its redevelopment could act as a catalyst for other investments and make the city more of a destination.

Speaking of catalysts, the cannabis industry could become one as well, Adams went on, adding that retail operations could help create still more vibrancy in the downtown, and the cultivation businesses could help fill various types of commercial properties, including old mill buildings.

Overall, the goal downtown, and just outside it, is to attract a diverse mix of businesses, said Adams, adding that, while there are have been some new arrivals, there are still many vacant storefronts in the central business district — more than city officials would prefer.

“We did an inventory about two years ago that looked at the properties downtown and especially the ground-floor retail spaces,” she noted. “There are a number of properties that have remained vacant longer than we would have liked them to remain vacant, and one of my major goals for this spring is to get a handle on that and fill some of those spaces.”

As for the chamber, as it celebrates its centennial, it will focus on a number of initiatives, including efforts to support and promote not only Greenfield but the entire county. One key to doing so is through collaboration with other entities involved in promoting business and economic development, said Szynal.

“There’s an active business association for Shelburne Falls, there’s one for Greenfield, Nortfield has a business association … there are several of these organizations,” she said. “One of my top priorities is to figure out how to work collaboratively to promote more business growth and keep our businesses strong county-wide.”

One challenge to overcome is enabling Greenfield, and the rest of the county, to shed its ‘best-kept secret’ status.

“We have some incredible outdoor recreation opportunities in Franklin County, and that’s something we’re looking to highlight in the coming year,” she said. “It’s a big part of the economy, and it can be even bigger; there are some people who don’t know that these opportunities are here in Franklin County and that you don’t have to drive far to experience them.”

Balancing Act

Reflecting upon her return to downtown Greenfield a quarter-century since she last worked there, Szynal said she is impressed by, and increasingly enamored with, its mix of old and new.

“To some extent, Greenfield is growing and changing, but it’s also staying true to its roots,” she explained. “There’s a familiar feeling as you walk down the street, but there is exciting change as well.”

Moving forward, the goal is to create … well, much more of that, and there has been considerable progress in that regard as well as the promise of more.

Some might result from being 4/20-friendly, as the saying goes, but the bulk of it will come from being plain old business-friendly and willing to take advantage of the opportunities that develop.

George O’Brien can be reached at [email protected]

Community Spotlight

Community Spotlight

Paul Bockelman (left) and Geoff Kravitz

Paul Bockelman (left) and Geoff Kravitz say Amherst benefits in many ways from its reputation as an academic hub.

Amherst is a community in transition, Paul Bockelman says — in some positive ways.

The most notable change, obviously, was the seating of Amherst’s first Town Council last month; 13 members were elected following a change in the town charter last March that included a move away from the town-meeting form of government.

“Some people who advocated for the charter change felt the representative town meeting wasn’t fully representative of the town and wasn’t nimble enough to address the issues that were facing the town on a daily basis,” said Bockelman, Amherst’s town manager. Other people, he added, were angry after the town meeting failed to fund a new school building.

Either way, he went on, “they’re building a government from scratch. Some really smart, thoughtful people are putting a lot of effort into this council, and every decision they make is going to be precedent-setting. A lot of issues were put on hold during the transition period. Now that the council’s in place, there’s this backlog of things people want them to do, so those will start pouring through the system during the course of the year.”

But that’s not the only way Amherst is changing, said Geoff Kravitz, the town’s Economic Development director. He cited activity in the restaurant scene, which has welcomed a number of new names, including Asian eateries Chuan Jiao and Kaiju, Jake’s at the Mill in North Amherst, Share Amherst, and Shiru Café, an intriguing coffee shop and study space that offers free coffee to area students in exchange for their personal information, which is sold to job recruiters and advertisers.

“Some really smart, thoughtful people are putting a lot of effort into this council, and every decision they make is going to be precedent-setting.”

“For college students, it’s an interesting model where they get a cup of coffee every hour,” Bockelman said. “It’s really designed for college students to hang out and do their homework, and the only requirement is that you give them some data that you otherwise would give to Facebook or Twitter.”

“It’s not just for marketing,” Kravitz added, “but for recruiting for jobs out of college. Recruiting is really the model.”

Other restaurants are on their way as well, he added, and vacant properties, especially downtown, don’t remain unfilled for long.

“It’s not a stagnant town; it’s a town of transitions, and not just because we have a new form of government,” Bockelman added. “It seems that every time a restaurant moves out, a new restaurant comes in.”

Building on Progress

There’s plenty more activity on the development front as well. In September, Archipelago Investments, LLC of Amherst opened One East Pleasant, a mixed-use project featuring 135 residential units and 7,500 square feet of commercial space.

“That whole complex rented up very quickly and is full,” Bockelman said, noting that Archipelago has developed a handful of other properties in Amherst, and is planning another mixed-use project at 26 Spring St., which will feature 38 residential units and 1,000 square feet of commercial space.

Meanwhile, W.D. Cowls Inc. and Boston-based Beacon Communities are moving forward with North Square at the Mill District, a mixed-use development under construction in North Amherst, which will feature 130 residential units — including 26 affordable units for people at or below 50% of the area’s median income — and 22,000 square feet of commercial space.

Amherst is also among the Western Mass. communities enthusiastically exploring the marijuana industry as an economic driver. That’s not surprising, considering the town’s voters favored the 2016 ballot measure legalizing recreational marijuana by a 3-to-1 margin. RISE Amherst, a medical-marijuana dispensary, is currently in operation, with three other businesses working their way through the local and state licensing process.

With 33,000 students attending UMass Amherst, Hampshire College, and Amherst College, the town has also worked on educational efforts around adult-use marijuana, and has also passed a number of marijuana-related regulations, including a 3% local-option sales tax, a ban on public consumption, and capping at eight the number of recreational-marijuana establishments in town.

From a municipal perspective, the town has long been studying the potential renovation of the North Common/Main Street parking lot, Kravitz noted.

“There’s been a parking lot in front of Town Hall since at least the ’70s, if not earlier, and we’re trying to redesign it from both a drainage and ecological perspective,” he explained. “It’s sort of sloped oddly, so when it rains, all the rain coming off the streets washes it out; that was the primary purpose of looking at it.”

What to do with the space will be one of the Town Council’s issues to tackle in 2019, Bockelman added. “The biggest question coming up relatively soon to the Town Council will be, do you want to work on this project or leave it as is?”

Meanwhile, the overall vision for Amherst has long involved arts and culture. The Amherst Central Cultural District aims to leverage the offerings of the Emily Dickinson Museum, Jones Library, the Eric Carle Museum of Picture Book Art, the Yiddish Book Museum at Hampshire College, the Mead Art Museum at Amherst College, and other cultural institutions, and some of those efforts bleed into the downtown area as events, such as ArtWeek, a statewide effort taking place from April 26 to May 5.

Amherst at a Glance:

Year Incorporated: 1759
Population: 39,482
Area: 27.7 square miles
County: Hampshire
Residential Tax Rate: $21.80
Commercial Tax Rate: $21.80
Median Household Income: $48,059
Median Family Income: $96,005
Type of Government: Town Council, Town Manager
Largest Employers: UMass Amherst; Amherst College; Delivery Express; Hampshire College
* Latest information available

“We want to create more excitement about being downtown,” Bockelman said. “Downtowns today are less about retail, brick-and-mortar shops and more about entertainment and cultural events. Some of them can be sponsored by the town, but a lot of them come from individuals.”

Many of Amherst’s museums and cultural institutions have statewide, even national reputations, and the Hitchcock Center for the Environment and the R.W. Kern Center at Hampshire College are two of fewer than two dozen ‘living buildings’ worldwide — structures that meet strict standards for hyper-sustainability and net-zero energy use.

All these factors, plus the colleges and UMass, create a buzz and energy that attracts both new businesses and families to Amherst, Kravitz said.

“From a business perspective, there are very few communities of our size that boast three institutions of higher education,” he told BusinessWest. “I think that we have an incredibly educated population. People want to be around other people who have big ideas, so I think that’s part of the draw for some of the businesses — to be around other smart people. You saw that happening in Boston and Cambridge, you saw it happen in Silicon Valley, and I think that all starts with the academic institutions, whether it’s Stanford or MIT or UMass here.”

It’s Academic

The recent mixed-use developments are a welcome start to meeting housing needs in a growing town, as there hasn’t been much residential development over the previous couple of decades. In fact, a 2015 study determined that Amherst could use some 4,000 more units.

Still, Bockelman said, “I think it really is a place where people want to come to raise their family, for lots of different reasons.”

Last week, he met with a man who teaches two days a week in Washington, D.C. “He says he can leave his house at 6:15 in the morning, be in Washington by 10, and stays overnight. When he comes back, he takes the 5:00 and is back home at 8 to put his kid to bed. He chose to live in Amherst because he wanted a multi-cultural community with people who care about education, with excellent schools and an academic environment, and he found all that, plus easy access to open space. So he’s willing to make that weekly commute from Bradley. That’s kind of amazing to hear.”

That’s why it’s heartening, he added, to see how UMass Amherst has raised its profile in recent years as an internationally recognized research institution.

“It’s a big economic engine; thousands of people come in every day to work there,” he said. “Amherst is the largest community in Hampshire County, but it doesn’t read that way because it doesn’t look like Northampton, like a city. And in terms of our population, some people say the students are inflating that, but they’re here eight to nine months a year. And what that number does not count is the number of people who come into town every day because they’re employed by the two colleges or the university.”

In short, he concluded, “it’s a very vibrant community, even though it retains a certain college-town atmosphere that so many people love about it.”

That characteristic is one he and Kravitz both expect to remain steady, no matter what other transitions Amherst has in store.

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Nicholas O’Connor says recent projects have created considerable momentum in Belchertown, “like a snowball rolling down a hill.”

Nicholas O’Connor says recent projects have created considerable momentum in Belchertown, “like a snowball rolling down a hill.”

Nicholas O’Connor says there’s a generational split in Belchertown when it comes to new amenities and development in general — but that line has become increasingly blurry.

“There’s the old guard who don’t want anything to change; they want it to be a bedroom community, and they still lament the fact that we have a Stop & Shop and a Family Dollar. There’s no changing their minds, and I get that,” said O’Connor, who chairs the town’s Board of Selectmen.

“But by the same token,” he went on, “we can’t sustain the services that we provide in a town this size, with the great schools we have, without revenue, and 93% of our revenue comes through taxation. We don’t have a big business base — so, in order to have more, you need to generate more.”

And ‘more’ is a good word to describe economic activity in town, particularly along the section of Route 202 running from the town common past the Route 21 intersection to the Eastern Hampshire District Courthouse, a mile-long stretch that has become a hub of development, from a 4,500-square-foot Pride station currently under construction to a 4,000-square-foot financial center for Alden Credit Union; from Christopher Heights, an assisted-living complex that recently opened on the former grounds of the Belchertown State School, to a planned disc-golf course.

These projects, balancing town officials’ desire for more business and recreation, have been well-received, O’Connor said.

“Even among the old guard, I sense a split. There’s a large community of longtime Belchertown residents who are yearning for these things that are finally happening. I think it’s a minority of people who wish Belchertown would be like it was in 1970. That dynamic has shifted a bit.”

That said, it takes plenty of planning to build momentum for projects — not to mention state and town funding and approvals at town meetings — but he sees the dominos falling.

“We don’t have a big business base — so, in order to have more, you need to generate more.”

“With a lot of the ideas we’ve had over the past few years, shovels are finally hitting the ground. We’re really in a year when things are starting to progress.”

The 83-unit Christopher Heights has been a notable success, growing its resident list every month and exceeding its forecasts, O’Connor noted. Nearby, Belchertown Day School and Arcpoint Brewing, a veteran-owned business run by a couple of Belchertown locals, both plan to break ground on new facilities in the spring.

At the same time, Chapter 90 money came through for the renovation of that key stretch of Route 202, a project that will include new road signaling, crosswalks, sidewalks, and bike lanes, making the area more pedestian- and bicycle-friendly. Meanwhile, Pride owner Bob Bolduc will put in a sidewalk and a pull-in as part of his new building, which will accommodate a new PVTA stop.

“People will be getting out in front of his store, and that’s a win-win for everybody,” O’Connor said. “That whole road project will certainly change things from the common down the hill, all the way to the courthouse.”

The Great Outdoors

Belchertown has plenty of potential to expand its recreational offerings, O’Connor told BusinessWest. For example, a town meeting recently appropriated funds to create an 18-hole disc-golf course in the Piper Farm Recreation Area.

Belchertown at a Glance

Year Incorporated: 1761
Population: 14,838
Area: 52.64 square miles
County: Hampshire
Residential Tax Rate: $18.19
Commercial Tax Rate: $18.19
Median Household Income: $52,467
Median Family Income: $60,830
Type of government: Open Town Meeting; Board of Selectmen
Largest Employers: Hulmes Transportation Services; Town of Belchertown/School Department; Super Stop & Shop

O’Connor said disc golf has been rapidly gaining in popularity. “We’ll be clearing in the spring, breaking ground, and hoping to be throwing discs by the fall. There’s been interest growing in town, which is good because we’re going to need public effort for the clearing. I think a lot of that’s going to be done by community members and volunteers.”

He envisions the course as another piece in a day-long outing families could have in that area of Belchertown, with attractions ranging from baseball at the town’s mini-Fenway Park to Jessica’s Boundless Playground, to a 1.3-mile walking trail behind the police station that circles Lake Wallace. Meanwhile, state Sen. Eric Lesser was instrumental in securing money to tear down some tennis courts and build a splash park.

O’Connor would also like to see ValleyBike Share make inroads into Belchertown, and he wants to revisit discussion around expansion of a regional rail trail through town.

“A lot of people in town have tried these things before. The rail trail got voted down years ago,” he said. “Belchertown hasn’t always been ready for this type of progress, but we’ve had a large influx of younger families over the past 10 years or so, and different people standing up in positions of leadership. Just in the last four years, we have a new chief of police, a new Recreation director, a new Conservation administrator, a new senior-center coordinator. Not that the leadership before wasn’t doing the job, but I see new folks stepping up, and new ideas and new interests coming to the fore. That’s not a comment on the past, but it’s progress.”

And progress takes time, O’Connor said, noting that roadwork plans for 202 have been in flux for years, while Bolduc owned the future Pride site for a long time with no shovels in the ground until the assisted-living complex and other developments began to come online.

“It takes one project, and everybody starts going, ‘oh, there might be something there,’” he said. “The governor has been out here, and we’ve seen a lot of the lieutenant governor the last couple of years. Once you start brick and mortaring, now you get money for roads, you’re awarded more money for cleanup, and people really get on board. The momentum becomes attractive, like a snowball rolling down a hill. Nobody wants to go it alone, but then they see all these ancillary businesses, and it really starts to come together.”

What’s the Attraction?

To O’Connor, it’s not hard to see why businesses would want to set up shop in Belchertown. There’s the single, low property-tax rate, for starters, the well-regarded schools, and a widening flow of road projects aimed at making the town easier to navigate.

But not simply pass through, he added.

“I grew up in Amherst, and my dad lived in Wales while I was growing up, so I drove through his stretch every weekend. Then I went to UMass, and I saw them build all the hotels on Route 9,” he recalled.

“Now, I certainly don’t want to be Hadley — we want to keep our business within the character of the town; no one’s interested in a dynamic change to the town. But I thought to myself, a lot of these parents are driving home to Boston after parents’ weekend — maybe they don’t have to stay on Route 9; maybe they can stay here and take a walk on the Quabbin and hit an antique store and whatever else gets developed. I think there’s a lot to be said for us being a main thoroughfare between Boston and Western Massachusetts. Everybody gets off exit 7 and 8 to drive through here. We see a lot of cars, and it would be nice to get them to stop.”

Of course, for business owners, a lot of cars is a good thing, and the impending development of sidewalks, bike lanes, and bus routes will continue to drive traffic into what has really become the heart of activity in Belchertown.

“We love our town common, but in terms of a business center, an economic center, that’s moving down the hill. And a lot of the businesses there will benefit from the infrastructure upgrades.”

O’Connor told BusinessWest he can envision a future where Belchertown can be both the scenic, classic New England town of the past and a bustling destination. Illustrating that picture for other people can be a challenge, but he keeps trying.

“We need patience to get these things moving,” he said. “There’s definitely investment that needs to be made by business owners — not just in money, but in belief.” u

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Joseph Deedy (left) and Karl Stinehart say Southwick strikes a healthy balance between economic growth and outdoor attractions.

Joseph Deedy (left) and Karl Stinehart say Southwick strikes a healthy balance between economic growth and outdoor attractions.

A 250th anniversary celebration, Karl Stinehart says, is an opportunity in many ways for a town like Southwick.

“It’s tourism, it’s economic development, but it’s also history — people asking, ‘where do I live, and how do I value that? What is the history of my community?’” said Stinehart, the town’s chief administrative officer. “It was once known for its agricultural base and its ice houses. Now, the branding in town is more related to recreational opportunities.”

Southwick officials and volunteers have been meeting to plan a yearlong slate of anniversary events throughout 2019, securing a $25,000 state grant, with the help of state Sen. Don Humason and state Rep. Nicholas Boldyga, to plan activities, market events, and purchase street banners and commemorative merchandise, among other earmarks.

“We have a very active main committee that is being chaired by Jim Putnam, the town moderator,” Stinehart said. “They have a series of subworking groups working on different facets, and we’ve been reaching out to all the businesses to see how they want to participate and to what extent, whether it’s donating money or being involved with a float or an event or program.”

There’s plenty to celebrate as the anniversary approaches, Stinehart said, from recreational offerings — like boating on the Congamond Lakes, motocross events at the Wick 338, and town events at the 66-acre Whalley Park — to growth on the residential front, particularly two large developments.

Specifically, work continues on 26 homes at the new Noble Steed subdivision off Vining Hill Road, with 12 of those units already sold. Meanwhile, Fiore Realty is developing 65 to 70 homes at the former Southwick Country Club site, with 16 of the 23 sites on the west side of the property already sold; another 45 or so will later go up on the east side.

“It sounds like it’s full steam ahead over there,” said Joseph Deedy, who chairs Southwick’s Select Board.

As important as residential expansion is, Stinehart added, it’s as important to develop the main economic corridor in town, which runs along College Highway. “We want to balance any residential development with economic and business development.”

For instance, Deedy said, a new O’Reilly Auto Parts store is expected to open in February. “What’s nice about those folks is they actually purchased the property, so it’s not another leaseholder where it could be vacant in two years and sits for 10. They have a stake in the community, which is nice to see.”

The town also recently executed PILOT (payment in leiu of taxes) agreements with two solar farms on Goose Pond, off Congamond Road, Deedy added, noting that they will provide fiscal benefits to the town in an unobtrusive way. “These are landlocked parcels, so it’s not something people are going to see and be inconvenienced by.”

Ramping Up the Fun

What Southwick officials do want people — residents and visitors alike — to see is the array of recreational opportunities that have made this town of fewer than 10,000 residents a destination for tens of thousands of others.

For starters, outdoors enthusiasts enjoy the Metacomet/Monadnock Trail, as well as a 6.5-mile-long linear park, or rail trail, that runs through town from the Westfield border to the Suffield border. And the town’s two golf courses, Edgewood and the Ranch — not to mention the par-3 track at Longhi’s, near the Feeding Hills line — are doing well following the closure of Southwick Country Club, Deedy said.

Meanwhile, the lakes on the south side of town — featuring two boat ramps, a fishing pier, and a town beach — provide plenty of activity for residents. A $275,000 project recently renovated the south boat ramp on Berkshire Avenue, making it more modern and handicap-accessible, and the beachfront was recently renovated as well.

Southwick at a glance

Year Incorporated: 1770
Population: 9,502
Area: 31.7 square miles
County: Hampden
Residential Tax Rate: $17.47
Commercial Tax Rate: $17.47
Median Household Income: $52,296
Family Household Income: $64,456
Type of Government: Open Town Meeting; Board of Selectmen
Largest Employers: Big Y; Whalley Computer Associates; Southwick Regional School District
*Latest information available

Stinehart said the lakes and their environs are an important aspect of Southwick’s outdoor culture and worthy of investment, being, among other things, a major destination for freshwater fishing tournaments.

“Anytime you come by at 5 a.m., they’re out there,” Deedy added.

Then there’s the Wick 338, the motocross track behind the American Legion, which abuts the Southwick Recreation Center and Whalley Park. The complex hosts the annual Lucas Oil Pro Motocross Championship — which is broadcast live on NBC and draws some 15,000 to 18,000 people to town — as well about 25 other races throughout the year and a host of other events, including Rugged Maniac New England, a challenging, mud-splattered 5K obstacle course. That continual flow of visitors to town benefits a host of other businesses, from gas stations to restaurants, Stinehart noted.

As for Whalley Park itself — which was donated to the town by the prominent Whalley family and developed using municipal and Community Preservation Act funds — it includes a full-size soccer field, baseball field, and softball field, lighting for the fields, a huge kids’ play area, and a pavilion. Deedy said the town recently put up more lights and is looking to expand its roster of tournaments and other bookings.

“It’s getting recognized as a destination for leagues,” Stinehart added, adding that the Rotary presented a series of concerts there last summer, and the town is looking to present other types of shows that would be popular community draws. “It’s getting quite a diverse number of groups. It’s between the rec center and the school complex — that’s a great collection of parcels with different uses.”

Southwick has kept busy with needed infrastructure efforts as well, including a current project to improve the roadway and drainage on Congamond Road — a key entry into town from Connecticut — aided by more than $4 million in state funds. That follows a similar project that wrapped up last year on Feeding Hills Road.

“They’re adding sidewalks, a bike lane, and it will help connectivity to the rail trail and the lakes,” Stinehart said. “Those areas will be able to come right out to the Gillette’s Corner economic area. So some of these projects are about connecting and having access to places. Any place we have a recreational area, we want to be able to connect it to a commercial area.”

The town also tapped $500,000 from the state’s small-bridges program, while leveraging some local funds, to replace the Shurtleff Brook culvert on North Loomis Street, near the Westfield line, Deedy said, noting that all cities and towns could use more such assistance.

“Every single community has certain common denominators, and those are culverts and bridges and roads — and the need for additional money.”

“Every single community has certain common denominators, and those are culverts and bridges and roads — and the need for additional money,” Stinehart added.

Ongoing efforts to preserve open space nearby are also gaining ground, as the town continues to raise money toward the acquisition of a 144-acre parcel on North Pond at Congamond Lakes. The Mass. Department of Fisheries and Wildlife awarded Southwick money to help purchase it, and the Franklin Land Trust has embarked on a fund-raising effort to make up the difference in price. The parcel is abutted by two areas owned by the Commonwealth of Massachusetts and the state of Connecticut.

Why Southwick?

Overall, Deedy noted, the town offers plenty of incentives for businesses, ranging from proximity to Bradley International Airport to a singular tax rate of $17.47 for residential and commercial properties, as well as modern schools — the complex on Feeding Hills Road that houses Woodland Elementary School, Powder Mill Middle School, and Southwick Regional High School underwent significant additions and renovations in recent years — that have the space to accommodate Southwick’s developing neighborhoods.

Not to mention a leadership culture in town that promotes volunteerism opportunities and open communication, Deedy added.

“If you do have a problem, most of the leaders have a business, and you can walk right in. It happens daily. I don’t think anyone here has a closed-door policy,” he said. “A lot of times, most of the complaints people have are a phone call away to fix. It’s all about communication.”

These days, with the 250th anniversary coming up and continued progress on the residential, business, and recreational fronts, there are plenty of positives to communicate in this small but active community.

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

With projects like the convenience store on Shaker Road complete, East Longmeadow is anticipating progress

With projects like the convenience store on Shaker Road complete, East Longmeadow is anticipating progress on higher-profile developments, like the health complex at the Longmeadow line and a possible mixed-use project on Chestnut Street.

Denise Menard has witnessed plenty of growth in East Longmeadow’s Town Hall since becoming the community’s first town manager two years ago, from the creation of a seven-member Town Council to the creation of a Human Resources department, a new director of Finance and director of Planning and Community Development, and the establishment of a Board of Health overseen by a full-time director.

But she says the most important change in the city offices may be the ease with which new businesses to town can navigate the permitting process.

“I see myself as a business manager for the town — a business manager that has the authority to make the kinds of decisions that need to be made to streamline the process,” she said. “Just being here day to day, helping implement the priorities of the council and all these other things, is a real a plus for the community. And in the last two years, we’ve seen a lot.”

Take, for instance, the 18,000-square-foot medical office building at 250 North Main St. constructed by Associated Builders last year for Baystate Dental Group. The dental office occupies the first floor, and the second floor is being rented for medical and office space.

“That’s a great credit to the community; they just wanted to locate in East Longmeadow,” Menard said. “We’ve been told by regional economic-development groups that we are one of the hottest communities right now to try to locate businesses in, and that’s an awesome example.”

Another, more complex project in the health realm is a joint venture with the town of Longmeadow — a medical complex that will add to East Longmeadow Skilled Nursing Center at 305 Maple St., cross town lines, and provide benefits to both communities.

“We’ve been told by regional economic-development groups that we are one of the hottest communities right now to try to locate businesses in, and that’s an awesome example.”

The project includes four structures on a 20-acre site: a 50,000-square-foot medical office building in Longmeadow that will be occupied by Baystate Health; a two-story, 25,000-square-foot office building in East Longmeadow; and an assisted-living facility and expansion of an existing skilled-nursing facility run by Berkshire Health.

“It’s really moving along,” she said, adding that the buildings on the East Longmeadow side should be up by the spring. Meanwhile, the two towns have worked together to improve road infrastructure at the site. The project encompasses three intersections on Dwight Road — two in Longmeadow and one in East Longmeadow. Longmeadow is managing the road improvements, and East Longmeadow is receiving contributions from the nursing-home developer, which will pass through to Longmeadow to offset the cost of the street improvements.

“The road improvements have been painful to say the least, but it will be such a great improvement at the end of the day,” Menard said. “It’s so nice to have a joint venture with Longmeadow, and both sides are going to win with that. Longmeadow and I are good neighbors. The two town managers really work well together.”

Major projects like these are complemented by a number of other developments in town, a trend she says was boosted by the town’s change in government two years ago.

“I’ve had developers come in and say, ‘we waited because we wanted to see what the new charter was going to be like before we decided to come to East Longmeadow,’” she recalled. “So there was a change in the philosophy of people looking in from the outside, as to what they would like to see here, and I think they’re happy with what they see now with the new government.”

Setting Down Roots

Menard said East Longmeadow has a decent stock of developable land.

“We have industrial space, and we also have agricultural land, and we’re wondering what’s going to happen with that because farming is getting more difficult. But we want to be agriculture-friendly and hope to continue down that path.”

The new director of Planning and Community Development, Constance Brawders, has been taking the land stock into consideration as part of a master plan that’s in the early stages, Menard added.

“That master plan will focus on what residents here want,” she explained, adding that a series of public forums will focus on topics like recreation, traffic, and what kind of land-use mix residents want, balancing residential neighborhoods with the need for commercial and industrial investment.

East Longmeadow
at a Glance

Year Incorporated: 1894
Population: 15,720
Area: 13.0 square miles
County: Hampden
Residential Tax Rate: $20.94
Commercial Tax Rate: $20.94
Median Household Income: $62,680
Median Family Income: $70,571
Type of Government: Town Council, Town Manager
Largest Employers: Cartamundi; Lenox; Redstone Rehab & Nursing Center; East Longmeadow Skilled Nursing and Rehabilitation
* Latest information available

“It will take a little while, but it hasn’t been updated in a long time,” she told BusinessWest. “So it’s time for us to take a snapshot of today and see what we want to look like in the future.”

It’s healthy to conduct such an exercise because society changes a lot over the years, and that affects how businesses operate and how towns cater to their needs.

“Think about the changes in the world just in the past 20 years. There are huge differences,” she said. “The big businesses that required a lot of space because they needed a lot of employees — now maybe they don’t need so many on site because a lot of them can work from home. My son works from home, and he’s part of a huge organization; they don’t require the footprint they used to.

“So a lot of things have changed since we’ve updated our plan,” she went on, “and it’ll be time to just address what we have now and what the current businesses and residents and everybody that has anything to do with East Longmeadow wants, so we can move forward. That’s really exciting.”

Some projects in the works have the potential to create vibrancy in town, such as an ongoing plan to create a mixed-use development at 330 Chestnut St., in the former Package Machinery building. The project would include commercial, retail, and possibly office space in the front part of the building, and above will be some residential apartments or condominiums.

The applicant for that project, MM Realty Partners, withdrew the proposal last winter, but they are now moving forward. The exact nature of the project is still being hammered out, but Menard says mixed use is a promising model for the site, due to the energy and foot traffic it would create.

“That’s the interesting part about it, but we’ve got to make sure it’s the right fit in the right spot for East Longmeadow,” she noted. “It certainly is an interesting concept.”

Other projects have come on line recently, including a gas station and 6,500-square-foot convenience store at 227 Shaker Road, a lot that had been empty for many years. That development was delayed when Atlantis Management Group bought out the property, but after a second round of permitting and approvals, construction went forward and was completed this year.

“The whole change in ownership delayed them applying for the permits they needed to bring it all together,” she added, “but now that’s on board, and they’re always busy.”

Attractive Mix

Part of what makes East Longmeadow attractive, Menard said, is a healthy mix of properties of all kinds, both residential and commercial.

“We have some very high-end housing, but we have some very moderate housing as well,” she noted. “We have a great Recreation Department, and our schools have a great reputation.”

Residents and businesses also appreciate that the town is conservative when it comes to taxation and spending, she added.

“Businesses see that our tax rate isn’t fluctuating up and down; it is really just gradually going to a level of what we need to address the needs of the community. And it’s a community that people are saying they want their children to grow up in. They want to own houses here.”

Employers feel the same way, she added. “In fact, we had a business come in — he was going to be leasing from somebody in East Longmeadow — and he said, ‘I want to come here because my staff, my workers, would be able to live in a nice community with good amenities and good community spirit.’”

Maintaining that culture takes planning, of course, and the woman who sees herself as a business manager is pleased that those plans will be carefully crafted — and hopefully implemented — in the coming years.

“This is a moving, growing community, to be sure,” Menard said. “We have a lot going for us.”

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Folks in Western Mass. know they’re often dismissed by residents out east, Lisa Stowe says. So how does a city like Westfield make its case as a vibrant destination for a business looking to plant roots?

By working together.

That’s exactly what a handful of partners — municipal leaders, Westfield Gas + Electric (WG+E), Whip City Fiber, the Greater Westfield Chamber of Commerce, and corporate sponsor Westfield Bank — have done by launching Go Westfield, a still-evolving engine to encapsulate what makes this city a desirable landing spot, and, more importantly, tell people about it.

“We worked on this for six or eight months,” said Stowe, marketing and communications specialist for WG+E. “We want to use this opportunity to highlight what makes Westfield unique and a good place to do business. So many people think Massachusetts stops at 495, but there are a lot of things that are not so great about living in that part of the state — cost of living, high traffic, the cost of buying a piece of land. We wanted to draw attention to the things that make Westfield really attractive for people who are looking to relocate.”

The partners in Go Westfield had been doing that, to varying degrees, in their own ways, she added, but a focused partnership allows them to broadcast the message more efficiently.

“If you’re a site selector, we check a lot of boxes,” Stowe said, citing not only the city’s access to Mass Pike, an airport, and rail service, but its strong inventory of developable land — not to mention the municipal utility.

“If you’re a commercial customer, you pay 18% less than the state average for electricity, and 13% lower for gas rates than the state average,” she added. “If you’re an organization doing manufacturing, that’s significant. We feel that’s a good piece of the story to tell.”

Kate Phelon

Kate Phelon

“We really want to promote our city and the positive aspects of it. It’s an ongoing joint effort to drive the message that businesses should come look at Westfield to develop. We have quite a bit of developable land, but how do you get the word out to a company in Texas or Minnesota?”

So is Whip City Fiber, a division of WG+E that now reaches 70% of residences and businesses with high-speed internet. “The fiber project is a big deal,” she said, noting that customers like not only the speed, but the fact that service comes from a local company, not a national behemoth. “We’ve easily met the targets we had set in the business plan.”

Kate Phelon, executive director of the Greater Westfield Chamber of Commerce, said early meetings with the Go Westfield partners focused on how to promote the economic-development landscape in Westfield.

“We wanted a way to really persuade businesses to come to Westfield,” she told BusinessWest. “There are the usual assets everyone knows, like the turnpike exchange, airport, and rail, but we wanted to get a group of stakeholders together and come up with a marketing plan for all of it. We’re very excited about this initiative. There’s a local component to it, but the bigger initiative is a push outside the region to get companies to look at Westfield for commercial developments.”

The group has been discussing marketing strategies as well as ideas like industry-specific focus groups.

“We really want to promote our city and the positive aspects of it,” she said. “It’s an ongoing joint effort to drive the message that businesses should come look at Westfield to develop. We have quite a bit of developable land, but how do you get the word out to a company in Texas or Minnesota?

Westfield also boasts strong schools, a state university, and proximity to numerous other colleges, she added, as well as a chamber of commerce that continually strives to keep businesses informed of state and national trends and developments that could affect them.

In short, the Whip City has a lot going for it, and Go Westfield is just starting to broadcast that message far and wide.

Heart of the City

Meanwhile, the Elm Street Urban Renewal Plan, approved in 2013, focuses on revitalizing 4.88 acres in a two-block area in the heart of downtown Westfield running along both sides of Elm Street, the city’s main commercial thoroughfare. The city has also directed funding to revitalize the so-called Gaslight District adjacent to it.

One recent success story is the $6.6 million Olver Transit Pavilion, which opened in April 2017. The transit center was designed to both catalyze related economic development and increase the use of public transportation. The state-of-the-art center includes parking space for four buses with bicycle racks, as well as a bicycle-repair station, which speaks to the proximity of the Columbia Greenway Rail Trail only a block away.

The Westfield Redevelopment Authority also demolished a former bowling alley near the transit center, with plans to create a multi-story, mixed-use building with retail, restaurants, office space, and market-rate apartments. The city recently issued a request for proposals for the project, taking advantage of the area’s designation as an ‘opportunity zone,’ a state program that provides tax relief for people willing to invest in certain neighborhoods in need of economic development.

“The PVTA project was the first phase of renewal,” said Peter Miller, Westfield’s director of Community Development. “We’re looking for private development to get some mixed-use retail space on the ground floor, and residential space on the top floors.”

Joe Mitchell, the city Advancement officer, noted that Millennials in particular are drawn to urban, mixed-use living, one reason why such projects have popped up around the region in recent years.

“A three-bedroom house and a white picket fence on a half-acre is not what young people are looking for,” he said. “They want a coffee shop downstairs and a bike rack, and being part of a tight-knit community where there’s activity going on right at their doorstep.”

Another $25,000 in state money will soon fund a wayfinding project for downtown, not just to point visitors to destinations off the main thoroughfare but to help them access parking as well. “We have sufficient parking in our downtown, but people don’t always know where it is,” Miller said. “This infusion of money from the state will allow us to better direct people to where the parking is.”

Phelon noted that the city recently switched all on-street parking, which had been a mix of one-hour and two-hour time limits, to two hours across the board — a small change, maybe, but a good example of how quality-of-life issues can be communicated and remedied across departments.

The momentum downtown has spurred some organic growth, too, Mitchell added, noting that Myers Information Systems is relocating there from Northampton, bringing 20 software-development professionals and renovating 110 Elm St., which used to be a restaurant with industrial space above it.

“They’re moving from an urban, walkable space they’ve outgrown in Northampton to buying one of our old buildings and investing private dollars here,” he added. “It was an extremely underutilized building, and they’re converting it into modern office space. They have a real vision for it.”

He doesn’t think Myers will be the last to make that move. “One of the reasons to relocate to Westfield is that we’re at the cusp of something, and people want to be a part of it.”

Back to School

Phelon says Westfield has accomplished more in recent years because of its culture of collaboration. One example is the Westfield Education to Business Alliance, which connects the city’s schools, where students are beginning to contemplate their career paths, with companies that are eager to mine local talent.

At a time when the state is looking for public schools to forge more meaningful pathways to economic development, she added, the alliance puts the Whip City at the forefront of an important trend.

Westfield at a glance

Year Incorporated: 1669
Population: 41,552
Area: 47.4 square miles
County: Hampden
Residential Tax Rate: $19.36
Commercial Tax Rate: $36.82
Median Household Income: $45,240
Median Family Income: $55,327
Type of Government: Mayor, City Council
Largest Employers: Westfield State College, Baystate Noble Hospital, Savage Arms Inc., Mestek Inc., Advance Manufacturing Co.
* Latest information available

She said the next phase could be an adopt-a-classroom program in which area businesses could engage repeatedly with a teacher and his or her students. “I also think we need to get students and teachers into the business world on a regular basis. The work environment is changing so rapidly, with technology and robotics and social media.”

Because of this, she went on, it would benefit teachers to see what employees at area companies do on a day-to-day basis, and how. “That’s what they need to be teaching, so they need to see that.”

The Westfield Education to Business Alliance also facilitates a career fair at Westfield High School that gives students exposure to the types of career opportunities available at local companies — and, more important, what skill sets they will need to take advantage of them.

The goal of the next career fair will be to attract 75 companies, up from 51 last time, to interact with the 500 or so students who show up.

“It’s not a job fair; it’s a career fair,” Phelon stressed. “The message is twofold: for students to see what companies are here, and see that they can go away to college and come back here and get good jobs. It’s also good for these students to talk to these employees about their hiring practices, what degree do I need, should I expect a drug test or a CORI check, what are your procedures. And they could talk to students about internships and co-ops.”

The alliance one of many examples of how Westfield continues to bring people and organizations together to raise the fortunes of all.

“The mayor [Brian Sullivan] has been very supportive of these collaborations,” Miller said. “He made building bridges his theme. That’s how we’ll get the most out of the assets we have — not by operating in silos.”

Phelon agreed. “We have our individual purposes and missions, but there’s a bigger picture of working together and collaborating. It’s such a great city, and we’re fortunate to have the assets we have.”

Now it’s time to let everyone know it.

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Once a dominant retail force, Enfield Square Mall has struggled in recent years.

Once a dominant retail force, Enfield Square Mall has struggled in recent years.

While Laurie Whitten doesn’t think the recent opening of MGM Springfield, a few miles north over the Massachusetts border, is a negative, neither is she convinced the incoming traffic does much for nearby Enfield, Conn. The same goes for a casino expected to open in East Windsor, Conn. in the spring of 2020.

“For the most part, casinos are pretty much on their own,” said Whitten, Enfield’s recently appointed director of Development Services. “A lot of people think if you’re across the street, you’ll get all sorts of business, but for the most part, people leave and don’t go shopping or out to eat.”

The way she sees it, any benefit to nearby towns, like Enfield, might be in housing or hotel development, as workers new to the area might be looking for somewhere to live, and casino visitors increase demand for hotel rooms. “That’s where the trickle-down would be when it comes to development.”

But Enfield isn’t looking to surrounding towns for energy, she added; instead, it’s busy creating its own — and she’s excited about the future.

Take the planned transformation of the Thompsonville neighborhood on the Connecticut River, with an intermodal transit center as the centerpiece of a walker-friendly village.

Part of this effort is a river-access project to be funded through a $3.4 million Federal Highway Administration grant. The bulk of the money is being used for riverfront improvements, including the construction of a biking and walking path from Freshwater Pond to the riverfront.

In addition, last year, Eversource signed an access agreement with the town to allow environmental site assessment work to be done to determine the extent of contamination on its North River Street property near the station. TRC Solutions is under contract to perform the work.

Depending on the results of that survey, if the site needs to be remediated or capped, the transit center could be looking at a three- to five-year timeline. In the meantime, the state will build a basic rail station, with an elevated, double-tracked platform on each side. Later on, the town will build in some parking, bus facilities, and outdoor recreation, including walking trails and overlook areas so people can enjoy the view of the river.

Enfield at a Glance

Year Incorporated: 1683
Population: 44,654
Area: 34.2 square miles
County: Hartford
Residential Tax Rate: $33.40
Commercial Tax Rate: $33.40
Median Household Income: $67,402
Median Family Income: $77,554
Type of Government: Town Council, Town Manager
Largest Employers: Lego Systems Inc., MassMutual, Retail Brand Alliance, Enfield Distribution Center
* Latest information available

“There are a lot of different things happening down there,” Whitten said. “We’re certainly working toward being prepared for a new train station and focusing on some adapted reuse of dilapidated buildings down there. We will also be adopting new regulations for downtown Thompsonville, promoting mixed use and higher densities in that area.”

Meanwhile, a Complete Streets plan with new bike paths is under consideration, and renovations at the former St. Adalbert School, which stood vacant for 12 years, are almost complete as developer William Bellock turns it into an apartment building with 20 one-bedroom units, less than a quarter-mile from Town Hall.

“When you’re developing transit-oriented development, the idea is to create higher density,” Whitten said. “Millennials, especially, like to live someplace where they don’t need a car. With high density, they can walk to the train station or ride a bike.”

Moving In

Speaking of housing, development in that sector is on the rise, Whitten noted. “We have some high-end apartments under construction on the north end, and we just adopted some new regulations to allow apartments in transition zones along the I-91 corridor — that would be the transition between commercial, industrial, and residential.”

Meanwhile, a design-district overlay was approved for the Hazardville area of town to promote some historic-style achitecture and mixed use, Whitten said. “We’re also working with developers about the reuse or expansion of some of the larger buildings in downtown, and we just approved a large industrial warehouse distribution center on the south end of King Street, in Metro Park North.”

Enfield has seen an influx of manufacturing, warehousing, and distribution businesses over the past few years, which is a positive for a town that continues to diversify away from its traditional reputation as a retail center. The corridors of Routes 220 and 190, bordering Enfield Square Mall, continue to be a bustling mix of restaurants and retail, but the mall itself, heavily buffeted by store departures over the past decade, doesn’t draw nearly the traffic it used to.

An example is Panera Bread, which was recently approved for an outbuilding in the nearby Home Depot plaza — but will be leaving the mall to get there.

“We’re going to be working diligently to promote smart growth and customer-friendly service, which will probably include some new software; we want to streamline the development process.”

Still, Enfield’s growth in the manufacturing, warehousing, and distribution sectors, as well as a strong uptick in small and sole-proprietor businesses over the past few years — reflecting an entrepreneurial wave the entire region has experienced — remain positive signs.

So are community-building events like the popular Enfield Regional Farmers Market, which runs every Wednesday from July through mid-October, featuring farm-fresh fruit and vegetables, artisan goods, musical entertainment, and a food truck.

Meanwhile, the Thompsonville Community Garden, established a decade ago by the town of Enfield, the University of Connecticut Master Gardener Program, and a grant from the Department of Energy and Environmental Protection, has been a popular program as well.

The garden features 50 raised garden beds, which are rented for the planting season; the rental includes use of tools, seeds, starter plants, compost, water, and educational sessions — and a sense of community for Enfield gardeners who want to grow their own organic vegetables.

Location, Location, Location

Organic growth is something Whitten would like to see on a town-wide basis, of course, noting that Enfield is an attractive location for a number of reasons, including its location between Boston and New York, along I-91, and close to Bradley Airport. “I think there’s a lot of potential in our location,” she told BusinessWest.

That said, she called Enfield a town in transition in some ways, especially when it comes to economic development. “We have a lot of new members on the Town Council, and there’s been a complete reorganization of the Land Use Department. They lose a lot of their top people, so we’re trying to get reorganized and get some good people in there and work as a team.”

Meanwhile, “we’re going to be working diligently to promote smart growth and customer-friendly service, which will probably include some new software; we want to streamline the development process.”

And the development potential is there, she added, pointing again to Enfield’s surplus of available land and possible reuse sites. To that end, officials will be looking at establishing some tax-abatement policies to help businesses access some of those opportunities. “We’re going to be here to help them through the process.”

With the Thompsonville transit center on the horizon and the town continuing to leverage its location and amenities, this community that lies between what will eventually be two casinos is betting big on its future as a business and lifestyle destination.

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight: Wilbraham

Bob Boilard (left) and Jeff Smith

Bob Boilard (left) and Jeff Smith say they’d like to see more civic participation in policy discussions and planning town events.

Being pro-business, Jeff Smith says, doesn’t mean letting just any business set up shop in Wilbraham — but it does mean giving every business a fair shake.

Take, for example, Iron Duke Brewing, which is moving to town after a successful but eventually contentious stay at the Ludlow Mills. Because Wilbraham had no zoning for microbrew and brewpub establishments, the town’s Economic Development Initiative Steering Committee (EDICS) recommended a zoning change that eased the path for not just Iron Duke, but also Catch 22 Brewing, which is setting up shop at the former Dana’s Grillroom on Boston Road.

“One of the reasons why [Catch 22] said they came here was because we had specific zoning for what they wanted to do,” said Smith, the town’s Planning Board chairman, giving one example of how a zoning change can have effects beyond its initial motivation.

“One of the reasons why [Catch 22 Brewing] said they came here was because we had specific zoning for what they wanted to do.”

“When somebody comes into town and is interested in locating a business here and we don’t have specific zoning for it,” he added, “the Planning Department, the Planning Board, and the town itself take a hard look at the zoning and say, ‘is this the type of operation we’d like to see here? Maybe we should put zoning in place, and we can pitch it to the town, and if it’s not appropriate and the town agrees, they can vote accordingly at town meeting.’”

The same thing happened when the town lifted a long-time moratorium on new gas stations. As soon as that happened, Cumberland Farms bought some real estate in Post Office Park along Boston Road, with plans to open a 24-hour facility.

“We tried to have some foresight,” Smith told BusinessWest, adding that the Route 20 corridor used to have five gas stations, but that number had shrunk to two since the moratorium went into effect. “We said, ‘OK, why don’t we allow gas stations?’ It was something a previous Planning Board had put it in, but we said, ‘why? Things have changed. Maybe this is a good time to take a look at this.’ And as soon as we did, Cumberland Farms came in and located here.”

Bob Boilard, who chairs Wilbraham’s three-member Board of Selectmen, said he’s not an advocate of locking up decent, buildable land in perpetuity, or keeping out entire classes of businesses for no reason.

“There’s got to be a common-sense approach,” he said. “There are people in town that would say, ‘let’s stop now. No more building in Wilbraham.’ But you can’t do that. You have to have a tax base and controlled growth to support the town. It’s a balancing act. Open space is great, and we do a great job with that, but we have to consider each individual thing that comes before us.”

Smith added that town officials try to be both reactive and proactive, recognizing current needs but also anticipating future ones. “We want more businesses and more enterprises to locate here in our business district.”

Open for Business

Boilard said the town has worked in recent years to streamline the process for businesses to set up shop there.

“Planning and Zoning have done a great job adjusting things to make it easier for businesses to come in, and when they do come in, they complement us on the ease of communication, the ease of getting things done,” he said. “We don’t put up brick walls every so many feet for these guys; we try to make it as easy as possible to come in and do business in Wilbraham.”

Wilbraham at a Glance

Year Incorporated: 1763
Population: 14,868
Area: 22.4 square miles
County: Hampden
Residential Tax Rate: $22.64
Commercial Tax Rate: $22.64
Median Household Income: $65,014
Median Family Income: $73,825
Type of government: Board of Selectmen, Open Town Meeting
Largest Employers: Baystate Wing Wilbraham Medical Center; Friendly Ice Cream Corp.; Big Y; Home Depot; Wilbraham & Monson Academy
*Latest information available

The nine-member EDICS has been integral to that effort, Smith said. “Let’s say you’re XYZ Inc., and you want to locate your business in Wilbraham. What do you do? What’s your first step? Where do you go? How do you know if there’s zoning for your business?”

One project the group wants to tackle is creating a comprehensive section on the town’s website to answer all those questions.

“They’re proposing updating the website to a more modern platform that’s more user-friendly, and then adding a business or a ‘locating your business here’ page that would essentially have a checklist: the first step is to talk to this person, here’s their phone number, here’s their e-mail.

“That way, people come in prepared,” he went on. “As a member of town government, we hate to have somebody come in unprepared and then have to tell them, ‘hey, you’re going to have to come back to the next meeting, and that’s a month away.’ So if they can get a lot of questions answered and come prepared, it’s smoother for everybody.”

The committee is also looking into creating marketing materials, both online and in print, outlining what Wilbraham has to offer — such as its access to rail and a single tax rate — that make it appealing to locate a business here.

Not every development proposal has gone according to plan. A recent effort to allow a mixed-use development in the town center, in the area of Main and Springfield streets, failed to garner the necessary two-thirds approval at a town meeting, falling short by about a dozen votes.

“It’s a very sensitive area,” Smith said. “One thing I’ve learned in my six years on the Planning Board is that people are very hesitant to change. In the long run, I think we take our time in this town and we do things right, and the end result is good. But in the beginning, there’s an air of skepticism toward changing something — which I don’t think is a bad thing.”

But it can be tricky, he went on, when a developer wants to move forward with a proposal that could create added energy in the center, especially when other mixed-use facilities, grandfathered in when the town put a hold on others like it, already exist.

“People understand there’s some vacant buildings there, and we could make changes that would probably make them not vacant and make it more vibrant,” he explained, “but I think there’s a fear that would be a change they may not like. So we have to tread lightly and move carefully with the center of town and make sure we get as much input from the people of the town as possible.”

In the end, he said, town officials didn’t do the best job conveying why such a development would be a positive. “It was a close vote, which is good because there are a lot of people in favor of it, but at the same time it tells me we have more work to do.”

Changing Times

It’s a challenge, Boilard said, to build a more vibrant town in an age when people’s lifestyles have been altered by technology, declining school enrollment, and a host of other factors. “The generations are changing, and society changes, and that happens everywhere.”

For example, Smith said, the Boston Road business corridor was originally built around retail, but bricks-and-mortar retail establishments struggle in the age of Amazon, and the concept of what a downtown or business center looks like today has shifted immeasurably since the 1970s, or even the 1990s.

“When I was a kid, I would get on my bicycle — I lived near Mile Tree School — and I could drive to the center of town. My dentist was there, Louis & Clark filled all of our prescriptions, the gas station would fix your car or come jump your car in your driveway, my pediatrician was right on the road there, the post office was there, and the village store was there, selling sandwiches and stuff. Everything you needed was there.”

Today, he went on, “you don’t see as many kids out riding their bikes. Those things that I mentioned aren’t really there in one convenient package. Things are different. So we’re trying to put in or modify zoning, potentially bringing some mixed-use components or do something to revitalize those areas, and it’s tough to balance that with … I don’t want to say a fear of change, but there’s an apprehension toward change in the wrong direction.”

Boilard said Wilbraham remains an attractive destination for new residents, with a well-run and well-regarded school system, although real estate in town can be pricey. “It can be hard for new families to come in and be able to afford Wilbraham. I wish we could have an impact on that, but it’s the way economics and demographics are.”

That said, several new subdivisions have gone up in recent years, with a trend toward modestly sized houses, which are selling faster than larger homes, and developers are designing projects accordingly, Smith said.

“Residential growth, in my time here, has been pretty consistent — I would say slow but always moving in the right direction,” he explained. “There’s not a ton of available land in town. The last subdivision to go in was an old farm that was in a family for a long time, and it wasn’t being used as a farm anymore. So a developer purchased it and divided it up and put in a subdivision.”

Compared to other towns in the area, he went on, Wilbraham does a good job of protecting and managing open-space and recreation parcels. “Every time a parcel is brought to the town to be purchased or donated as open space, the town is seemingly in favor of those purchases.”

But controlled growth is the goal, he added, and a balance must be struck between commerce and open space. “There’s a tax base that has to be built, and we try to build it with as much business as we can. We’ve turned down pieces of open space offered to the town — ‘no, we’re all set; put it on the open market, develop the property and get some tax revenue going.’”

Getting to Know You

One area Wilbraham does need to improve, both Boilard and Smith said, is in the area of volunteerism and civic involvement.

“Town events are well-attended, and that’s great,” Smith said, citing examples like the Spec Pond fishing derby, the Run for Rice’s 5K, the Thursday night concert series, the revamped Peach Blossom Festival, and the Christmas tree lighting. “But I would love to see more participation in the planning.”

Boilard agreed. “People complain we don’t have an event, but nobody wants to volunteer to run it. It’s always the same core people stepping up to volunteer,” he said, adding that this trend applies to town-meeting attendance as well.

For example, a recent public hearing on raising the minimum smoking age in town to 21 drew mainly support from the residents in attendance. “Then the phone calls started rolling in — ‘I can shoot a bullet in the Army at 18; why are you doing this?’ I said, ‘where were you Monday night? Why didn’t you come in and talk to us?’”

Smith called the numbers at town meetings “painful” — particularly considering the work that officials put into preparing for them. “I like it when there’s an angry mob in here. That’s good. We want some feedback. But participation could be better.”

After all, he and Boilard said, engaged residents are informed residents, all the better equipped to steer Wilbraham into its next phase of controlled growth.

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Moe Belliveau says there’s strength in numbers

Moe Belliveau says there’s strength in numbers, and in collaboration, when it comes to promoting a city and its region.

As executive director of the Greater Easthampton Chamber of Commerce, Moe Belliveau has a good view of what has become one of the region’s more unique and energetic small cities.

“There’s a lot of great stuff here, different stuff,” she told BusinessWest. “I think Easthampton has a very eclectic flavor to it, and that just continues to grow. I believe the community really enjoys that about itself and embraces that part of themselves, and helps to nurture that. It’s lovely to be a part of that.”

From its well-established arts culture to its rehabilitated mill complexes to its walkable, dog-friendly downtown, she said Easthampton is, quite simply, a place residents and businesses are happy to call home. “We even have a pond in the middle of our city — who else has that?”

It’s also a community where a raft of businesses have launched recently — many of them catering to leisure time and quality of life, like arts establishment #LOCAL Gallery; restaurants like Daily Operation, a casual eatery, and Kisara, a Japanese and Korean barbecue; and additions to Eastworks like Prodigy Minigolf and Gameroom, the Coffee Mill, and Puzzled Escape Games.

“I like to say that Easthampton’s hip, cool, wow, and now — as is its chamber,” said Belliveau, who arrived to lead the body four years ago after a stint with the Westfield Business Improvement District. Since then, she has been leading a shift from simply organizing events to a more holistic, collaborative approach that brings value to chamber members and creates more vibrancy in the town’s business community.

In short, the chamber has become not only more member- and community-focused, through events like ‘listening lunches’ with area businesses, but also more collaborative with other area communities and their chambers.

“We’ve continued with our listening-lunch program because it’s a good opportunity for us to hear not only what people like, but what people are perhaps yearning for in their chamber, and how we might be able to do things differently — or even to be made aware of things we might not know about. It’s helpful.”

One development from those sessions was the chamber’s universal gift card, which is redeemable at dozens of area businesses. “The chamber gift card was a direct development from that collaboration, and that continues to grow; it’s really popular,” Belliveau said. “I’m very excited and very proud of that.”

It’s one way Easthampton’s is creating energy and buzz in its growing business community — and it’s far from the only way.

Regional Approach

Take, for example, a new partnership with the Amherst Area and Greater Northampton chambers, called the Hampshire Regional Tourism Council. Among its first accomplishments was the publication last September of the first Hampshire County Tourism Guide, a colorful, comprehensive compendium of the three communities’ restaurants and hospitality businesses, tourist attractions, recreational opportunties, shopping and wellness options, and more.

“I’m really very proud of this; I don’t know how many tourism guides actually have this look and feel,” Belliveau said. “As Easthampton continues to grow into — or already is — a destination city, it’s a really great tool that highlights who we are, what we do, and why we do it.”

The concept behind the three-city collaboration is that Easthampton, Northampton, and Amherst are all known for arts and culture, food, and a generally eclectic mix of businesses that both serve residents and draw tourists — but they’re different from each other in many ways, too, and by promoting themselves as one mini-region, the hope is that all will benefit.

Easthampton at a glance

Year Incorporated: 1785
Population: 16,059
Area: 13.6 square miles
County: Hampshire
Residential Tax Rate: $16.00
Commercial Tax Rate: $16.00
Median Household Income: $45,185
Median Family Income: $54,312
Type of government: Mayor, City Council
Largest Employers: Berry Plastics Corp., Williston Northampton School; National Nonwovens Co.
*Latest information available

“Don’t we all have our own flavor?” she asked rhetorically. “Yet, we add to each other’s energy and strengths, and we work quite well together. We enjoy partnering, and we do it quite often during the year. We’re looking to publish our second edition this coming September, so we’re currently pulling that together.”

Such collaborations, Belliveau said, have always been important to her. “I feel like we all have our own voice and our own character and identity, but I think when we come together, we add value for our members, and there’s strength in numbers.”

Another example is “The Art of Risk,” a women’s leadership conference the Greater Easthampton Chamber presented last fall in collaboration with the Greater Holyoke Chamber. It featured keynote speaker Angela Lussier, founder of the Speaker Sisterhood, a business devoted to helping women find their voice.

“That event was a sold-out success, so we’re looking to do that again,” Belliveau said, referring to the second annual conference, slated for Sept. 28 at the Log Cabin in Holyoke, featuring keynoter Valerie Young, an author and public speaker who’s also an expert on the impostor syndrome, a common psychological pattern that breeds doubt and fear in potential leaders, and keeps them from realizing their potential.

The event will also feature morning breakout sessions in “The Art of Self-promotion,” “The Art of Leadership,” “The Art of Balance,” and “The Art of Storytelling,” followed by an afternoon panel featuring local women sharing personal stories of personal or professional risk.

Other workshops organized by the chamber, both alone and in collaboration with other groups, have convinced Belliveau there’s an appetite for such outreaches, especially those that are interactive in design.

“It’s really helped me to see what kinds of information the business community finds helpful. It’s not just sitting all day listening, but adding tools to their toolbox,” she told BusinessWest.

“I like to say it’s not your grandfather’s chamber anymore,” she went on. “What’s really very exciting to me, in addition to these events, is the relationship that we’ve been able to foster and nurture with the city. We value them, and they value us as contributing partners to the economic-development team. So that’s been pretty exciting.”

Art of the Matter

Even the city’s cultural events reflect this desire for collaboration. For example, #LOCAL Gallery will open a new exhibit on July 14. The 12 artists displaying their works in “An Excursion in Color,” organized and curated with the help of color consultant Amy Woolf, will be joined by Prindle Music School owner Dan Prindle and musical guests to provide entertainment. Meanwhile, flowers from Passalongs Farm & Florist will add more aesthetic appeal to the event.

“There’s a lot of great partnerships, a lot of great collaborations going on,” Belliveau said. “A lot of nonprofits like to collaborate and work together, from the schools to the arts community. I really enjoy being a part of that.”

The city also continues see a continued reuse of old mill buildings — as one example, Erin Witmer opened the Boylston Rooms, a quirky meeting and event space, in the Keystone building on Pleasant Street last year. Meanwhile, Easthampton’s three breweries — Fort Hill, Abandoned Building, and New City — continue to grow, while Valley Paddler, launched last year, has been a success offering paddleboats for use on Nashawannuck Pond.

An eclectic mix? For sure. Bealliveau says Easthampton is a community that continues to attract residents and businesses to its navigability, the services offered by a wide range of small businesses, its focus on the arts as an economic driver, and much more. And she plans to continue bringing as many of those entities together as she can.

“Nobody needs to be out in front, if that makes any sense,” she told BusinessWest. “We’re all running in the same race. Actually, it’s not even a race. The goal is the same, and we all have our different perspectives on that, which just makes the endgame all the richer. And I’m not sure I’ve ever experienced that before. It’s exciting.”

Joseph Bednar can be reached at [email protected]