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Great Barrington Remains a Seasonal Draw

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While soaring gas prices and the rising cost of plane tickets have most people seeing red, Betsy Andrus sees some opportunity.

Indeed, the exploding cost of traveling far away might prompt some people in this region to travel … well, maybe not so far, said Andrus, executive director of the Southern Berkshire Chamber of Commerce, adding that one community that stands to benefit from such a development is Great Barrington.

It already sees large numbers of visitors taking in everything from restaurants, clubs, and hiking trails to the Mahaiwe Performing Arts Center, an eclectic mix of shops, a few breweries, and a collection of art galleries. And the numbers could move higher, given current trends.

“Because of the price of gas and because of the way the economy is moving, for people to do lavish vacations and fly to Paris or whatever will be more difficult and expensive,” Andrus said. “Instead of spending $4,000 to get to the Caribbean, hopping into the car and spending a few dollars on gas going to the Berkshires seems like an easier choice.”

Great Barrington at a glance

Year Incorporated: 1761
Population: 7,172
Area: 45.8 square miles
County: Berkshire
Residential Tax Rate: $13.24
Commercial Tax Rate: $13.24
Median Household Income: $95,490
Median Family Income: $103,135
Type of Government: Open Town Meeting
Largest Employers: Fairview Hospital;
Iredale Mineral Cosmetics; Prairie Whale

* Latest information available

As noted, there’s always been plenty to do in this town, and now, there’s more, such as concerts and comedy shows at Barrington Hall, the reinvented former Chrissie Farm, which has become what its owners, Dan Baker and Daniel Latzman, expected it to become — a true destination.

Indeed, the new owners have added live concerts, comedy shows, lectures, family events, and more to the mix.

“We like to think of ourselves as a gathering space for the community,” Baker told BusinessWest. “We really try to be community-oriented, both with our public schedule and our private events.” 

As for that mix of stores and eateries, it’s in a seemingly constant of change, and even more so in recent years as many long-time store owners have moved into retirement. That was the case with the Gorhman & Norton package store, a Great Barrington institution that Robbie Robles has transformed into Robbie’s Community Market, another gathering place that offers fresh sandwiches and salads, brick oven pizza, live music Saturdays, and, as the name over the door suggests, community.

“I work hard on making this a quality place that you want to be in — you want to have memories there; you want to go back and have parties and events,” he said, adding that the word ‘market’ is meant to convey the more European definition of gathering place.

And then, there Tom’s Toys, another downtown Great Barrington institution that has been selling specialty items for three decades. Owner Tom Levin said he’s seen a lot of change over 30 years — in the toys that the public is buying at any given time, and in downtown Great Barrington itself.

“Change has been the one constant,” he said, adding that a once-sleepy community started to change and become a destination about the time he went into business, and it remains one today.

Those we spoke with talked about the rhythm of doing business in Great Barrington, which has a slow season, from January until early May. But then, things start to pick as owners of second homes return for the summer and tourists start arriving in larger numbers. Things really pick up when the summer seasons start at Tanglewood in Lenox, Jacob’s Pillow in Becket, and other venues, and it remains steady, if not quite as robust, through the fall and into December.

Understanding and making do through these seasonal ups and downs is one of the challenges of doing business here, said Levin, adding that, since COVID, the winters have been better, and the summers have remained solid.

And this year, Andrus and others are hoping that those aforementioned economic forces — everything from high gas prices to lingering uncertainty about the future — will make this community even more of a destination.

Staying Power

Abdrus noted that, while January to early May is traditionally slow in Great Barrington, the past four months have been slower than normal, despite a strong season for the ski resorts.

Dan Baker, left, and Daniel Latzman in Barrington Hall, which they have transformed into a destination for a wide array of public and private events.

She’s not sure if the closure last summer of the Simon’s Rock of Bard College campus, the future of which remains a large issue moving forward, had anything to do with that, but she’s more certain that the economy and general uncertainty about what comes next did.

She’s hoping for a full rebound during the summer, when the town’s population triples from 7,000 to 21,000, and believes that, if a ‘stay closer to home’ mentality gathers any steam, it will certainly benefit the Berkshires as a region and individual communities where there’s lots to do.

And Great Barrington fits that description, she said, citing everything from a wide variety of shows at the Mahaiwe to Berkshire Busk, the 10-weekend street music and arts festival that makes downtown streets come alive; from an eclectic roster of restaurants to opportunities to hike the Appalachian Trail.

“I think the summer is going to be busy,” she said, adding that the nation’s 250th birthday may bring more opportunities to celebrate the Berkshires’ museums, other cultural institutions, and history, such as the Knox Trail, which winds through several communities in the area, including Great Barrington.

‘Busy’ would certainly suit the many shops in the downtown area, which include a mix of old and new, with Levin now counting his business — located in the heart of downtown, at the corner of Main and Railroad streets — as among the oldest.

“We like to think of ourselves as a gathering space for the community. We really try to be community-oriented, both with our public schedule and our private events.”

“We’ve lost some of our old-time stores, like the photo shop, a hardware store, and a shoe repair shop, and we’ve definitely seen a trend of more upscale shops opening in town,” he said, adding that, for him, business has been generally good as a mix of locals and tourists snap up what’s hot — if he can keep them in stock.

That list includes Japanese blind box toys, Needoh squishy toys for stress relief, and Jellycat stuffed animals, he said, adding that many visitors have specific items on their list, but many come just to browse.

As for Robbie’s Community Market, it is a work on progress, said Robles, a serial entrepreneur with two other businesses in nearby Sheffield, who will mark a year in his storied Great Barrington location — Gorham & Norton was in business for 113 years — later this month.

“I was building the rocket ship while I was going to the moon,” he said of his work to transform the space and add such features as a pizza oven while expanding the overall menu.

Like others who have set up shop in town, he’s experienced a learning curve, especially the ebbs and flows to the calendar.

“It’s a short season, but we’ll be strong until December now,” he said, adding that he’s learning the rhythm of the business year and, thus far, gathering momentum as a place where people gather year-round.

Developments of Note

Baker told BusinessWest that the former Chrissie Farm was mostly a banquet hall, handling weddings, galas, and other gatherings such as corporate outings.

Barrington Hall still hosts such events, but it has broadened the portfolio in dramatic fashion, he said, adding a roster of live, public events that is drawing both area residents and visitors to the region.

This includes live music, including upcoming shows such as “Big Yellow Taxi: The Music of Joni Mitchell,” “Afrobeat Concert with Armo,” “Billy Keane and the Waking Dream,” and “The Rock and Roll Playhouse Plays Music of the Beatles.” There are also comedy shows and events for children and families.

This was the vision that Latzman, a software company owner, and Baker, formerly in the financial services industry, and before that, the entertainment industry (in everything from production to management), brought to their entrepreneurial venture.

The two moved to the Berkshires five years ago and met as neighbors in the nearby town of Egremont and developed a strong friendship.

“We started to align as to our ideals and what it means to live here in the Berkshires, and how there might be opportunities to really establish some roots on the business front,” Baker said. “We then started to look at various venues to accomplish this mission.”

“I work hard on making this a quality place that you want to be in — you want to have memories there; you want to go back and have parties and events.”

In early 2025, when Chrissie Farm came on the market, they gave it a look.

“We walked in, and we knew that we could do what we wanted to do with that space,” he said. “On our side, a lot of this is about a want and need to throw down roots here, grow our families, and create something meaningful for the community, both in Great Barrington and Berskhire County as whole.”

Not quite a year since the sale was completed and several months since the first events were hosted, Baker said the venture is off to a very solid start, with events on both the public and private side of the ledger, especially the former.

“We’ve really packed the schedule with public events,” he said, adding that, beyond the number of events, there has been great diversity as well. “We’ve had rock and singer-songwriter things, jazz, world music like Afrobeat … we’ve really tried to inject some diverse offerings for the people in the Berkshires. We’ve also had a number of comedy shows since the beginning of the year, and some successes beyond that.”

There is a hard focus on local talent — “Live shows. Local energy” is the venue’s marketing tagline — as well as an emphasis on children and families.

“We’ve had at least one kids and family show, and that was a huge success, and we have at least three more lined up for the summer and early fall,” Baker noted, adding that the flexibility of the space provides opportunities to host many different kinds of events. “We can accommodate different setups; that’s one of the beauties of our space, and you might see something different every time you come in here.”

Great Barrington Is a True Destination

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The Daniel Arts Center is one of many individual pieces on the Bard College of Simon’s Rock campus that have caught the attention of developers.
Community Spotlight Special Coverage

Community Spotlight

 

The Daniel Arts Center is one of many individual pieces on the Bard College of Simon’s Rock campus that have caught the attention of developers.

The Daniel Arts Center is one of many individual pieces on the Bard College of Simon’s Rock campus that have caught the attention of developers.

John Weinstein said the phones started ringing seemingly within hours after the news broke last November.

This was the official announcement that Bard College at Simon’s Rock, an institution in Great Barrington for 60 years, would be closing its campus there and relocating programs to Bard College’s main campus in New York for the start of fall classes.

The phone calls were — and are (they’re still coming at a good clip) — from those interested in acquiring and developing all or a piece of the 280-acre campus, with a wide range of specific intentions, including housing.

“The inquiries have ranged from totality to the very granular,” said Weinstein, the school’s vice president and provost, meaning everything from the entire campus to individual buildings to specific pieces of equipment.

Interest in those pieces picked up in intensity with passage of an overlay zone at the recent town meeting, one that will permit many different uses beyond education, said Weinstein, adding that some uses — cannabis facilities and an amusement park, for example — are still not allowed.

The fate of the Bard campus and the prospect of losing such a large contributor to the Great Barrington economy are at the top of a long list of storylines involving this picturesque Southern Berkshires community and its mostly tourism-driven business community.

“The inquiries have ranged from totality to the very granular.”

“This will have an impact on the town in multiple ways,” said Betsy Andrus, executive director of the Southern Berkshire Chamber of Commerce, based in Great Barrington. “We won’t have the influx of students coming into the town for shopping and eating, and you also have teachers and staff, an athletic center, and the Daniel Arts Center; it’s certainly a loss for this area.”

A loss that is in many ways balanced by anticipation about what might come next.

As for other storylines, they include everything from new ownership for several downtown properties — and reshaping of those properties for retail and office use (including a new home for the chamber) as well as residential units — to lingering housing concerns, especially a shortage of affordable, or ‘workforce,’ units, putting a burden on both business owners and their employees.

“This whole area needs more workforce housing; our employees can find places to live, but often at a fairly substantial commute,” said Janis Martinson, executive director of the Mahaiwe Performing Arts Center. “It’s a real challenge; people are coming a long way to get to work because they don’t have a choice.”

Janis Martinson says the Mahaiwe Performing Arts Center will open a second facility later this year, one of many efforts to connect the community to the arts.

Janis Martinson says the Mahaiwe Performing Arts Center will open a second facility later this year, one of many efforts to connect the community to the arts.

On another note (pun intended), this is shaping up to be a big year for the Mahaiwe, built in 1905, which has a full slate of performances on tap — from classic movies like Casablanca, shown on Valentine’s Day, and Sabrina, which aired May 23, to a Brian Cox tribute to opera, comedy, and a wide variety of musical performances — and is set to open an accessory venue in the town’s former fire station.

“A group of businesspeople have restored the firehouse, and they’re leasing us a portion of the first floor,” said Martinson, adding that the building is roughly the same age as the Mahaiwe. “We’re using that as an intimate, flexible performance venue and a concession space.”

The Mahaiwe is one of many key contribitors to a vibrant downtown that has made a near-complete recovery from COVID and extensive infrastructure work in the central business district, said Martinson, adding that, while Great Barrington once had slow times of the year — most of September, for example — it is now vibrant year-round.

“I think the town has grown a little younger,” she said. “And while there used to be some times when it would be pretty sleepy, it’s not like that anymore; this is a 12-month-a-year busy town.”

Andrus agreed, noting that the investments made in several downtown properties will bring more people, and more vibrancy, to the area, with some new businesses and several existing ones with new mailing addresses.

“I think the town has grown a little younger. And while there used to be some times when it would be pretty sleepy, it’s not like that anymore; this is a 12-month-a-year busy town.”

“Change is always a positive thing,” she said, noting that several existing businesses have or will find new and better spots. Meanwhile, new housing units equate to more people living in the central business district — and more opportunities for some workers to shorten their commute.

For this latest installment of its Community Spotlight series, BusinessWest takes an in-depth look at Great Barrington and the many developing stories in this destination community.

 

A Loss — and an Opportunity

Weinstein said the decision to close Bard College’s Great Barrington campus and relocate its various programs — early college and some high-school offerings — came down to numbers.

Getting more specific, he said it was the number of students that would make sustaining that campus feasible. That number is at least 450 and preferably much higher, he noted, adding that the school hasn’t been able to reach that threshold, and with current demographic shifts — specifically fewer high-school-age people — it wasn’t going to get there anytime soon.

So the decision was made to move the school and its programs to the main Bard campus, where economies of scale will make this operation much more sustainable, said Weinstein, adding quickly that, while this move represents a loss for the community, the campus as a whole and its individual parts present a unique development opportunity.

And the zoning overlay district certainly helps in this redevelopment, said Weinstein and others we spoke with, noting that it will permit operation of an athletic center and performing-arts center — those are just two examples — without a school being attached.

“Those most interested in the future of the property did that shift,” said Weinstein, noting that the redevelopment of the campus will afford the town an opportunity to address some of its pressing needs and challenges, a list that certainly includes housing.

Great Barrington at a Glance

Year Incorporated: 1761
Population: 7,172
Area: 45.8 square miles
County: Berkshire
Residential Tax Rate: $13.79
Commercial Tax Rate: $13.79
Median Household Income: $95,490
Median Family Income: $103,135
Type of Government: Open Town Meeting
Largest Employers: Fairview Hospital; Iredale Mineral Cosmetics; Prairie Whale
* Latest information available

Andrus agreed, noting, as Martinson did, that businesses and their employees are impacted by the current lack of affordable housing.

Many of these businesses are in the broad tourism, hospitality, and retail sectors, said Andrus, noting that Great Barrington draws visitors from nearby New York, other communities within the Berkshires, and well beyond. Meanwhile, its population increases threefold in the summer, from 7,000 to 21,000, as snowbirds and those with second homes in the area return.

“With that influx of people, even going to the grocery store can be chaotic,” she noted, adding that the town’s character changes as its population swells, especially the central business district.

Residents and visitors alike enjoy a very walkable downtown that features attractions like the Mahaiwe, a diverse lineup of restaurants, and unique arts-related programs such as Berkshire Busk — organized street entertainment (everything from singers and flamenco dancers to poets and aerialists) that runs on Railroad Street and other parts of the downtown on Friday and Saturday nights from early July to Labor Day.

There have been some changes within this downtown, and more are on the way, as some aging properties have changed hands, said Andrus, adding that this list includes the so-called Mahaiwe Block, the Marble Block, and other properties.

“All these buildings have changed hands to younger, probably more energetic people,” she said, adding that these landmarks are being renovated and, in some cases, reimagined, with mixes of retail, office, and much-needed housing.

The chamber’s new home at 343 Main St., across from Town Hall, is a good example. The property there, acquired and redeveloped by the Alander Group, will house the chamber’s offices as well as an enlarged visitors’ center, as well as other retail, 15 apartments, and a wine bar, said Andrus, noting that, prior to its move, the chamber was in two locations, a small visitors’ booth in front of CVS and a business office on Railroad Street, a situation that was less than ideal.

“It was like working in a cave — it was hard to find; it wasn’t easily accessible,” she said of the Railroad Street location. “Now, we’ve combined the business office and visitors center, and it’s a real improvement.”

The Alander Group also owns the Mahaiwe Block, which houses the performing arts center, she said, adding that it also features retail and housing units.

Meanwhile, at the Marble Block on Main Street, the former Gorham & Norton grocery store, a fixture for generations, is being remade into Robbie’s Community Market, said Andrus, adding that the property will soon feature several apartments as well. As for the market, it will be a collective, including a coffee bar, pizza oven, sandwich shop, and more, combining the past — this was a soda counter decades ago — with the present.

 

Taking Center Stage

These investments, as well as the new or relocated businesses and residents they bring to the area, will create more vibrancy in the downtown, said Andrus, adding that, overall, the downtown continues to thrive and build on its status as a destination.

Martinson agreed. She took the reins as executive director of the Mahaiwe in January 2020, just two months before COVID arrived and essentially shut down its scheduled season.

But the facility survived that challenge by getting creative, she recalled, adding that one of first initiatives that year was to partner with Bard College at Simon’s Rock to create a drive-in movie theater in one of its parking lots.

“They had a parking lot outside their performing arts center that happened to be tiered down a hillside, so we could have all the cars facing in one direction and put the screen at the bottom of the hill,” she recalled, adding that the schedule included a few of the Star Wars movies, American Graffiti, The Princess Bride, and other family stalwarts.

“That’s how we got through summer,” she went on, adding that the Mahaiwe partnered with other performing arts nonprofits in the area to record concerts from its stage in efforts that were more about the arts than revenues. “We managed to stay in touch with our community throughout the pandemic, and that’s really the point — to bring people together, and bring them together around the performing arts.”

This creative spirit continues today, she said, adding that the facility hosted more than 125 individual events last year and will grow that number this year, especially with the opening of the new space in the renovated former fire station.

“We’ll be able to do much more intimate performances there — things that are a little more niche and involving emerging artists and more local artists,” Martinson told BusinessWest. “And we’ll be able to rent that space out to local performing arts organizations.

“We’re really excited about that coming online,” she went on, adding that there have been some ‘sneak previews,’ with a planned opening for later in the year, probably the fall.

The auxiliary theater is part of a broader five-year strategic plan now in year two, said Martinson, adding that, in simple terms, the plan calls for bringing more performing arts than it already brings to its main stage and “reaching further into our community.”

That community includes Great Barrington residents, but also visitors from a wide radius, she said, adding that this town is a true destination, one that has made its way all the way back from the dark days of COVID.

And one that is looking to turn the loss of Bard College at Simon’s Rock into new opportunities.

Great Barrington is ‘Busking’ at the Seams

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Betsy Andrus says Great Barrington attracts many types of visitors
Community Spotlight Special Coverage

Community Spotlight

Betsy Andrus says Great Barrington attracts many types of visitors

Betsy Andrus says Great Barrington attracts many types of visitors, including those seeking a respite as they hike the Appalachian Trail.

“Small-town living with an extra dose of culture and sophistication.”

That’s how Brook Redpath chose to describe the Southern Berkshires community of Great Barrington, and she’s well-qualified for that assignment.

Indeed, she grew up in town and moved back after living in the D.C. area for some time to raise her family there (and be near her own family) because of that rare blend of small-town feel with culture — and much more. And, for the past 17 years, she’s owned Matruska Toys and Gifts, a downtown staple in the process of relocating from Main Street to Railroad Street.

“This community has something that appeals to just about everyone,” said Redpath, listing stores and restaurants, theater and art, craft beer, hiking, skiing, biking, and more, adding that this blend makes it a great place to live, but also visit. And many do, from across this state and New England, but especially New York, which is just a few miles away.

Indeed, while the community is home to just over 7,000, it is a destination for exponentially more, who come here for everything from leaf peeping to a brief respite while hiking the Appalachian Trail — there’s an access point to the trail off Monterey Road — to something relatively new and completely different. It’s called Berkshire Busk!

“We live in a world where people are on the screens all day long, and there’s a lack of social cohesion; there’s a real need in this world for people to come together.”

Call it organized street entertainment — everything from singers and flamenco dancers to poets and aerialists — which runs on Railroad Street and other parts of the downtown on Friday and Saturday nights from early July to Labor Day weekend.

Gene Carr, the cellist and arts executive (he was director of the American Symphony Orchestra) turned tech entrepreneur who conceived the program, said it brings people, vibrancy, and “community” to Great Barrington.

“We’re creating economic impact, and we’re also creating community, and that’s something that’s hard to quantify,” he told BusinessWest. “We live in a world where people are on the screens all day long, and there’s a lack of social cohesion; there’s a real need in this world for people to come together. And when you come downtown and you experience what we’re putting together, you’ll see people having an experience together in a community, and it’s rare.”

Betsy Andrus, executive director of the Southern Berkshires Chamber of Commerce, said Berkshire Busk! is one of the many positive notes being hit in Great Barrington these days. Others include its bustling, ever-changing downtown, a farmers market combining with an arts market that is drawing diverse audiences, and its many outdoor activities.

Gene Carr says Berkshire Busk! Is creating economic impact

Gene Carr says Berkshire Busk! Is creating economic impact — and also cultivating community.

While enjoying this vibrancy and progress, the town is experiencing what Gary Happ, co-owner of Barrington Brewery and Restaurant, nearing its 30th anniversary in business, called “growing pains.”

Specifically, he talked about a shortage of workers for the many hospitality-related businesses in town, a shortage of affordable housing, and how the two trends are certainly related.

To make his point, he flashed back nearly a half-century to when he first came to town and worked at a local school. He recalls making $7,000 a year back then, but he could still easily afford to live in the community. That is not the case with the current generation of workers in entry-level jobs and even those a few rungs higher on the ladder.

“People who work here can’t afford to live here,” Happ said, adding that, while this problem is not unique to Great Barrington, it is certainly acute here, where home prices have skyrocketed since the pandemic as rural living has become more popular, and rents have risen accordingly, pricing many people out.

Meanwhile, there are some serious infrastructure issues — the Brookside Road bridge over the Housatonic River was closed down by the state after a routine inspection revealed it was unsafe for vehicular traffic, and there have been two other bridge shutdowns since 2019 — creating some real inconvenience for residents and visitors alike, he noted.

But despite all this, Great Barrington is a picture of vibrancy and energy. For the latest installment of its Community Spotlight series, BusinessWest looks at how this picture is ever-changing and always intriguing.

 

Taking It to the Streets

As he talked with BusinessWest, Carr was gearing up for Labor Day, the last weekend of Berkshire Busk! The lineup was set to include the Cate Great! Show, an act that combines high-end circus with comedy, at Lower Railroad Street; singer/songwriter Garrin Benfield on Upper Railroad Sreet; Rick and Marilyn, who perform “guitar-centric, edgy, acoustic rock music,” at Carr Hardware; poet Kevin Devaney at TP Saddleblanket, and much more.

That lineup typifies what the program has been about since it was conceived during COVID and launched in 2021 with the support of town officials and several corporate sponsors, including Big Y, Adams Community Bank, and the Geoffrey C. Hughes Foundation, among others.

“Many of our employees have to live in larger groups or further out — maybe in Pittsfield or in New York State. In Great Barrington, the demand for workers is high, and that puts a lot of stress on many businesses.”

As Carr explained, outdoor dining was exploding onto the scene in the summer and fall of 2020, and Berkshire Busk! — busk is a verb referring to street performing — was created to bring that street dining experience to a new and much higher level.

“I went to the town and said, ‘you have such a wonderful outdoor opportunity … why don’t we add some buskers, some street performers, who can perform all over town in Great Barrington, and we can bring people downtown who can dine and shop and be with each other — why don’t we create a real festival?’” he recalled, adding that is exactly what has materialized.

Each weekend, there are between five and seven buskers at different locations in the downtown, he went on, adding that the lineup varies each week and includes local performers and professional buskers.

Carr said about 25,000 people turned out during the 10 Friday and Saturday night weekends of the festival, with two rain days.

“About half the attendees said they specifically came because of Berkshire Busk!, and the vast majority said they came to also to dine and shop … which means that we generated more than $1 million of incremental economic impact,” he noted.

“We reached all ages, particularly families with kids, and the audience was about 50% local Berkshire county and surrounding areas and 50% tourists, with the majority of the tourists coming from the New York metro area. Also, 97% of respondents said that Berkshire Busk! improved their perception of the town of Great Barrington.”

Great Barrington at a glance

Year Incorporated: 1761
Population: 7,172
Area: 45.8 square miles
County: Berkshire
Residential Tax Rate: $13.89
Commercial Tax Rate: $13.89
Median Household Income: $95,490
Median Family Income: $103,135
Type of Government: Open Town Meeting
Largest Employers: Fairview Hospital; Iredale Mineral Cosmetics; Kutscher’s Sports Academy; Prairie Whale
* Latest information available

As noted earlier, Berkshire Busk! is one of many draws in Great Barrington. Another is its array of arts and cultural attractions, including the historic Mahaiwe Performing Arts Center, in continuous operation since 1905, and also an eclectic mix of shops along Main and Railroad streets.

This collection of shops is in an almost-constant state of change, said Andrus, noting that, in addition to new shops opening on a fairly regular basis, existing businesses will often move to different storefronts. All this keeps the downtown fresh, she said, adding that it attracts a mix of locals, many from neighboring New York, and tourists from across New England.

They come … not quite year-round, but for at least three seasons, she said, noting that, while spring is relatively slow, summer and fall are very busy, and winter can be, especially if the conditions are good for skiing.

Happ agreed, but noted that winters, especially lately, have been more hit or miss, with generally less snow and even fewer opportunities to make it.

 

Lager Than Life

Fall is perhaps the busiest season, here and across the Berkshires, and this year, there will be an additional draw.

Indeed, 15 years after the last one, Barrington Brewery is staging Octoberfest, Happ said. When a wedding slated for Oct. 20 at Crissy Farm, the brewery’s events venue, was canceled and he couldn’t fill the date, he decided to turn back the clock.

“It will be a celebration of beer and food, with entertainment,” he said. “It will be a nice late-fall event.”

In general, business is good, but these are certainly changing times for the craft-beer industry, said Happ, who was one of the local pioneers, if you will. He told BusinessWest that those who just brew beer are struggling — he knows this from all the brewing equipment for sale online from operations that have gone out of business — and that a taproom, and, preferably a full restaurant, is now needed to be profitable.

“To be in the microbrew business without a restaurant attached like we do … it’s hard,” he said. “A lot of those little breweries are struggling because it’s hard to find that space; it’s hard to get taps in bars, and it’s hard to find shelf space in package stores.”

Barrington Brewery & Restaurant not only fits that bill, it’s one of the only businesses of its kind that is solar-powered, and it has Crissy Farm nearby, which hosts a wide array of events, including weddings, rehearsal dinners, anniversary parties, and more.

And while the business has had fewer workforce issues than many other hospitality-related businesses in town, Happ noted that his employees increasingly struggle to both work and live in Great Barrington, and this represents a problem for the town.

“Many of our employees have to live in larger groups or further out — maybe in Pittsfield or in New York State,” he noted. “In Great Barrington, the demand for workers is high, and that puts a lot of stress on many businesses.

“You talk to guys in construction, they can’t find anybody to work — masons, plumbers, electricians, they’re all busy as can be, but there’s no workers,” he went on. “And that does create some problems.”

Still, by and large, most businesses are getting by and having a good summer and good year, said Andrus, even if many shops are seeing an overall drop in consumer spending due to a combination of COVID, the economy, and maybe even the election.

The community remains a popular destination, she said, adding that visitors are drawn to the downtown, the hiking and biking trails the ski resorts, and myriad other events and attractions in and around town.

“There’s so many different reasons why people come,” she said. “Sometimes they come for one specific reason, and then they get here and they say, ‘I want to do that, too. There’s just a lot going on all at once, and there really is something for everyone.”

Visitors come from all over, and many will stay a day or two, but some are simply passing through — quite literally, in the case of those hiking the Appalachian Trail.

The trail, which stretches more than 2,000 miles from Georgia to Maine and passes through 14 states, draws more than 3 million people to hike segments of it each year.

A very small percentage of those hikers will step off the trial in Great Barrington for a break to eat, rest, resupply, or all of the above, but those who do certainly contribute to the local economy and individual businesses, Andrus said.

“It’s amazing the volume of hikers that go through here, and Great Barrington absolutely has become a stopping point for them,” she noted. “A friend of mine who’s retired calls himself a trail angel; he will shuttle people around from one location to the next — to town, to get groceries at the Big Y, etc.

“And he keeps statistics on everyone who gets in his car,” she went on. “He said that 99% of the time he’s driving them into town to eat a meal, go grocery shopping, or stay overnight, usually at the Travelodge, because they accommodate for the hikers, or even to a camping facility. People are in town, and they’re purchasing things — there’s a big impact.”

As Redpath noted, this community has something that appeals to just about everyone — especially that small-town feel with an extra dose of culture and sophistication.

 

Tighe & Bond Engineers Help Reopen Span in Great Barrington

By Contributor
The new modular, prefabricated truss bridge
Architecture Environment and Engineering

Thinking Outside the Bridge

By Daniel Holmes and Andrea Lacasse

The new modular, prefabricated truss bridge

The new modular, prefabricated truss bridge rests on the existing abutments and is secured to the reconstructed bridge seat.
Photo by Tighe & Bond

The Town of Great Barrington was faced with a substantial challenge: one of its main bridges, the Division Street bridge, connecting two state routes, had to be shut down due to deterioration and safety concerns. This created a significant detour for local traffic as well as upsetting an important truck route, causing congestion in the downtown area. The town acted quickly to find a solution that would not only be cost-effective and work within an expedited schedule, but would benefit the local communities and all who use the bridge.

The town engaged Tighe & Bond to review the Massachusetts Department of Transportation’s (MassDOT) inspection reports for all town-owned bridges crossing the Housatonic River. It soon became clear that the bridge on Division Street over the Housatonic River needed rehabilitation and potentially a complete structure replacement.

The original, 138-foot, single-span, through-truss bridge was constructed in 1950 and carried two 10-foot traffic lanes with no sidewalks or breakdown lanes. The bridge has always been a popular area for hiking, biking, walking, and fishing, as well as an important truck route connecting Route 7 to Route 41, keeping truck traffic out of downtown Great Barrington. In addition, Division Street is an important artery for local traffic and the agricultural community.

With the potential for the bridge to be closed entirely, Tighe & Bond got to work developing cost estimates for varying levels of rehabilitation and/or complete replacement of the bridge to provide the town with the most cost-effective design solutions for the bridge.

In 2019, a town meeting voted to appropriate funding to replace the bridge. Soon after, Tighe & Bond began data collection and preliminary engineering as well as a bridge-replacement alternatives analysis. However, while the replacement bridge was being designed, the due diligence of a MassDOT special member inspection and subsequent load rating report found that three structural elements were rated at zero capacity, and the bridge was closed immediately. This created a five-mile detour, causing additional congestion for Great Barrington’s downtown area.

With the bridge closed, the town requested Tighe & Bond refocus on emergency repairs to reopen the bridge as quickly as possible. Tighe & Bond and the town reached out to MassDOT to switch gears and begin the design of emergency repairs for the three zero-rated elements to reopen the bridge to local traffic as quickly and safely as possible.

“To avoid a prolonged closure of the Division Street bridge, Tighe & Bond proposed to the town a temporary superstructure replacement, which would allow the critical crossing to reopen until the permanent bridge replacement was installed.”

Through further examination of the inspection and load rating results, MassDOT indicated that the bridge deterioration had advanced to a point where rehabilitation would not be possible, and a complete replacement would be required. MassDOT then informed the town it would be able to get the bridge on the State Transportation Improvement Plan and the state would replace the bridge, but it would effectively delay the reopening of the new bridge for several years until the necessary funds could be allocated, design completed, and construction executed. The estimated reopening date was sometime in 2027.

To avoid a prolonged closure of the Division Street bridge, Tighe & Bond proposed to the town a temporary superstructure replacement, which would allow the critical crossing to reopen until the permanent bridge replacement was installed.

The town reallocated funds from the town-funded bridge replacement into an accelerated reopening of the bridge with a temporary superstructure replacement. Tighe & Bond evaluated the existing abutments for reuse to determine if they were sufficient to continue to support the same load. The team of engineers determined that the existing abutments could support the same load and could be reused for the project.

aerial view

This aerial view shows the old truss being removed by cranes.
Photo by Tighe & Bond

To accommodate the town’s request of eliminating the previous load restriction while reusing the existing abutments, Tighe & Bond engineers proposed a single-lane modular truss with a cantilevered pedestrian walkway. The single-lane traffic could be controlled with new traffic signals, effectively reopening traffic flow along this important corridor while the town awaited the permanent bridge replacement.

 

Logistical and Environmental Challenges

With consensus on the design approach, time was of the essence, and the design team put the agreed-upon plan into action immediately. While Tighe & Bond mobilized the design team, the town continued its public outreach effort, keeping the local community informed through Select Board meetings, social-media posts, and press releases. Tighe & Bond participated in several town meetings to provide answers to technical questions and support the town’s effort.

There were a few unique challenges the team had to work around in order to make this project a success. For one thing, the permits would need to consider the potential impacts the superstructure replacement would have on rare and endangered species. The permitting process included a proactive conversation with the Natural Heritage and Endangered Species Program to discuss the potential impacts construction methods could have on three identified endangered species — creeper mussels, brook snaketail dragonflies, and longnose suckers — as well as potential actions that could be taken to minimize impacts.

Tighe & Bond adapted the solution of keeping all construction work out of the limits of the Housatonic riverbank, removing potential impacts to the river habitat below. Although this approach created challenges during construction, it reduced the overall project schedule by one year.

Another design challenge included working around energized overhead power lines encroaching onto the job site. Tighe & Bond coordinated with National Grid to relocate the power lines to provide contractors with space to execute their demolition and erection plans while adhering to OSHA guidelines, providing at least 10 feet of clearance.

“They were able to quickly pivot design plans to meet the needs of our community in a way that allowed us to ensure safe traffic flow, save the town money, and not disrupt habitats around the Housatonic River.”

Once the design phase was complete, the demolition and construction of the replacement bridge required all hands on deck in order to reopen the bridge before the winter of 2022. Every member of the project team was integral to the success of this project. This included the town of Great Barrington, Tighe & Bond (engineer of record), and Rifenburg Contracting Corp. (contractor), along with subcontractors Seifert Associates (construction engineer), Atlantic Coast Dismantling (demolition), Acrow (truss manufacturer), and Lapinski Electric (traffic signal).

Innovative demolition techniques were put into action to avoid work within the riverbank and the energized power lines encroaching on the job site. Using cranes on either approach, Seifert worked with Atlantic Dismantling to split the truss into two pieces using thermal lancing rods, then lifting the two halves and swinging them to a temporary location outside the riverbank for disassembly before being trucked off-site. This method resulted in the removal of the bridge without impacting the endangered species’ habitats in any way.

With the existing bridge removed, it was time to install the new modular, prefabricated truss bridge. Reuse of the existing abutments not only reduced cost and time, but also kept to the team’s commitment to protect the local endangered-species habitat. The abutments were modified to receive the new truss.

The new modular bridge was then constructed on the east side of the project area and ‘launched’ toward the west abutment as it was counterweighted to allow the bridge to extend approximately halfway across the span. Once safely at rest, the crane positioned behind the west abutment connected to the end of the bridge and lifted it while an excavator on the east aided in the remaining launch by pushing the bridge the remainder of the span, where it finally rested on both abutments and was secured to the reconstructed bridge seat.

With substantial efforts by all parties, the construction project was completed on time and on budget with no change orders issued.

 

Future Opportunities

The collaborative partnership between the project team resulted in Division Street being open to traffic once again. In addition, the new modular, prefabricated truss bridge will remain a resource to Great Barrington going forward. Not only can the town use the new truss bridge for Division Street, once the bridge is permanently replaced by MassDOT, the town can either sell the truss bridge to help fund future projects or reuse the bridge for any future needs that may arise, saving time and money.

“Tighe & Bond and the entire team did a great job with this project. They were able to quickly pivot design plans to meet the needs of our community in a way that allowed us to ensure safe traffic flow, save the town money, and not disrupt habitats around the Housatonic River,” Great Barrington Town Manager Mark Pruhenski said. “We look forward to driving over the bridge every day.”

 

Daniel Holmes is a senior project manager, and Andrea Lacasse is a structural engineer, at Tighe & Bond. Contributing to this article are Emily White, proposal and content management specialist, and Regina Sibilia, marketing and communications specialist.

Great Barrington Offers ‘Something for Everyone’

By
Features

Community Spotlight

Betsy Andrus says that, like most communities dominated by businesses in the retail, hospitality, and cultural realms, Great Barrington suffered mightily during COVID-19.

But through that suffering, there were lessons learned and resiliency gained, said Andrus, executive director of the Southern Berkshire Chamber of Commerce (SBCC), adding that these lessons, and this resiliency, are serving this eclectic community well as it puts COVID in the rear view and moves deeper into its busiest seasons — summer and fall.

Indeed, among those lessons learned is the popularity of — and, now, the necessity for — outdoor dining, she said, adding that it is now a huge part of the scene in the city’s vibrant downtown and its pulsating center of activity, Railroad Street.

Betsy Andrus

Betsy Andrus

“The area just keeps on growing — it grew a lot during COVID, as a lot of places where people had second homes did. People moved up here and got out of the city, and that’s a trend that has made our winters much better.”

“Before COVID, very few, if any, of the restaurants offered outdoor dining,” she told BusinessWest. “Now, most of them do, and it’s a huge part of the scene on Railroad Street.”

Paul Masiero owns one of those restaurants, Baba Louie’s, maker of sourdough pizza and other specialties and a Great Barrington staple for nearly 30 years. He said he started offering outdoor dining during the pandemic and is now part of the broader scene on Railroad Street, which the city actually closes off to traffic on Friday and Saturday nights for several months a year and turns it over to a festival, figuratively but also quite literally, of outdoor dining.

“It’s kind of like a street fair,” Masiero, which is organized by Berkshire Busk!, an initiative that strives to improve economic development and community engagement during the summer by harnessing artistic talent to create a new and vibrant downtown cultural experience. “From July 4 to Labor Day, we put out 10 tables, and there are five restaurants that take part. It’s been really, really good; the closing of the street has been a great decision for the community — a lot of people come out.”

Beyond outdoor dining and the added vibrancy, COVID has helped Great Barrington and other Berkshires communities in other ways, Masiero said.

He noted that, at the height of the pandemic, some of those living in New York and other large urban areas who had second homes in and around Great Barrington decided to sell the first home and move there.

This growth in population has brought new business for restaurants and other types of ventures, he said, and brought more business throughout the year (more on that later).

Restaurants are just part of the picture in Great Barrington, the largest and most vibrant community in what would be considered Southern Berkshire County, said Andrus, adding that this city of just over 7,000 people has “something for everyone.”

That list includes shops, mostly smaller, specialty shops in and around downtown, she said, as well as culture, most notably the Mahaiwe Performing Arts Center, where, this summer, visitors can do everything from see some vintage films, from The Empire Strikes Back (July 28) to The Lion King (Aug. 11), as part of its Friday Night Summer Movies series, to a live performance by Broadway star and Tony Award winner Sutton Foster on Aug. 19.

“COVID forced them to look at other avenues of doing business. Before, they were kind of content and didn’t bother to really look at what they doing, why, and how. COVID forced them to think outside the box, which, for some locations, really helped — a lot.”

It also includes outdoor recreation, she said, listing the Ski Butternut resort, hiking, camping, and watersports facilities, among many others.

“Whoever comes here … there’s going to be something for them,” Andrus said. “Whether you like opera or just want to sit and have dinner and listen to music, or shop, or antique, you can find it all here.”

For this, the latest in its ongoing Community Spotlight series, BusnessWest takes an in-depth look at Great Barrington, how it has staged an impressive recovery from COVID and its after-effects, and how it manages to live up to that promise of having something for everyone.

 

Taking Center Stage

Masiero told BusinessWest that, after working in the restaurant business for several years for various establishments, he was ready to get out and try something different.

“I was tired of working for other people and wanted out,” he said, adding that, around that time, Baba Louie’s came onto the market. He measured the risks and potential rewards of buying the establishment, and decided that the latter far outweighed the former.

“I realized I could be the owner, be the head guy,” he said. “I decided to take a chance on it and see what I could do.”

That was 23 years ago, he went on, adding that what he could do, and has done, is not only continue the business, but build on it, becoming a part of the fabric of the economy.

He’s opened a second location in nearby Hudson, N.Y., and moved the Great Barrington location from Main Street, where it held court until just before COVID, to a larger location on bustling Railroad Street.

There, it has thrived, he said, adding that the scene in Great Barrington today is characterized by vibrancy and energy, and not just during the summer, thanks in large part to that aforementioned growth in population witnessed by the town and surrounding communities such as Egremont, Mount Washington, Otis, and others.

“The area just keeps on growing — it grew a lot during COVID, as a lot of places where people had second homes did,” he noted. “People moved up here and got out of the city, and that’s a trend that has made our winters much better.

“Berkshire County is really a destination for summer unless you ski — it’s a summertime destination with Tanglewood and all the outdoor theaters and playhouses,” he went on. “But it’s grown quite a bit in the winter, too; all our business used to happen in the summer, but now it’s more of a year-round business.”

Andrus agreed, noting that, beyond this COVID-generated population growth and its accompanying benefits, the pandemic eventually helped businesses by forcing them to dig deep, pivot in some cases, and find new ways to carry on.

Great Barrington at a glance

Year Incorporated: 1761
Population: 7,172
Area: 45.8 square miles
County: Berkshire
Residential Tax Rate: $14.07
Commercial Tax Rate: $14.07
Median Household Income: $95,490
Median Family Income: $103,135
Type of Government: Open Town Meeting
Largest Employers: Fairview Hospital; Iredale Mineral Cosmetics; Kutscher’s Sports Academy; Prairie Whale
* Latest information available

“COVID forced them to look at other avenues of doing business,” she explained. “Before, they were kind of content and didn’t bother to really look at what they doing, why, and how. COVID forced them to think outside the box, which, for some locations, really helped — a lot.”

Overall, Great Barrington continues to thrive because of its full menu of offerings, enjoyed by residents and visitors alike, she went on.

“There’s really unique shops with things you can’t get in the box stores. And there’s food; I’ve traveled all over the country, and I always get to places and think, ‘I’ve got to get home because the food is not good — I’ve got to get back to the Berkshires.”

This is an ever-changing community, Andrus said, noting that, while many establishments have been doing business for years and even decades, there are always new businesses opening, making each visit to the city different and fresh.

She noted that, coincidentally, some of the longer-tenured stores in the community — such as Out of Hand; Evergreen, a crafts store; and Byzantium Clothing — have closed due to retirements or will close soon. But storefronts are rarely vacant for long, she added. “Sometimes is looks there’s an empty spot, but it’s not.”

While the town is more of a year-round destination now, summer is still the busiest and most vibrant time of year — and the outdoor dining and accompanying entertainment on Railroad Street have made it even more so, she said.

“There’s entertainment of all different sorts throughout the evening each night that the road is closed,” she explained, noting that Berkshire Busk! provides everything from musicians to acrobats to balloon-character makers. Visitors come for the entertainment and then often stay for dinner at one of the restaurants.

Amid these good times, there are challenges, especially with the regionwide problem of finding and retaining adequate levels of talent. Indeed, many restaurants have been forced to reduce the number of days and hours they are open, Andrus said, adding quickly that most are coping and making the most of a difficult situation.

 

Right Place, Tight Time

Masiero can’t remember where, but he read somewhere that Great Barrington was listed among the top 10 places to move to during COVID (Hudson, N.Y. was the number-one destination, he recalled).

That ranking speaks volumes not only about how the pandemic that initially bruised this small town has gone on to help it, but also about all that this colorful community has to offer.

As Andrus said, it does have something for everyone, and now there are seemingly more people to enjoy it all.

The scene on Railroad Street on weekend nights tells the story — in all kinds of ways.

 

Great Barrington Reinvents Itself for Success

By Contributor
Mark Pruhenski says Great Barrington
Community Spotlight

Community Spotlight

By Mark Morris

Mark Pruhenski says Great Barrington

Mark Pruhenski says Great Barrington has seen an influx of new residents during the pandemic.

 

On a summer Friday night in Great Barrington, Mark Pruhenski simply enjoyed the sight of dozens of diners eating outside and the sound of musicians playing from various spots around downtown.

Town manager since 2019, Pruhenski said Great Barrington is fortunate to have weathered the pandemic well. He gave much of the credit to a task force formed early on that included town staff and a strong network of partners, including Fairview Hospital, local food banks, and others who lent support.

With its location in the Berkshires, Great Barrington has long been a popular spot for second homes. During the pandemic, many people relocated to their second homes to get away from populated metro areas and work remotely. As time went on, many decided to make Great Barrington their permanent home.

“Along with those who moved into their second homes, we had hundreds of new residents move to the area,” Pruhenski said. “Folks who enjoyed visiting the Berkshires for culture and entertainment were now permanently moving here.”

Betsy Andrus, executive director of the Southern Berkshire Chamber of Commerce, noted that, even at the height of the pandemic, when restaurants and cultural venues were closed, people were still looking for a place to rent or buy. She believes the consistently low COVID-19 infection rates were a strong part of the town’s appeal.

“Along with those who moved into their second homes, we had hundreds of new residents move to the area. Folks who enjoyed visiting the Berkshires for culture and entertainment were now permanently moving here.”

“People from larger metro areas came to Great Barrington in droves,” Andrus said. “You could not keep a house on the market, with some sales happening in only a few hours. Others took a virtual tour and bought sight unseen.”

While admitting it’s difficult to find positives from a worldwide pandemic, Andrus said one benefit was forcing businesses in town to change the way they had been operating.

“I think we were kind of stagnant before,” she said. “Then, suddenly, our businesses had to put a lot of energy into how they could reinvent themselves.”

In addition to sit-down restaurants figuring out how to become takeout places, Andrus pointed to Robin’s Candy Shop, which could no longer allow customers to serve themselves in the shop.

“They moved the store around overnight, so now the staff gets you everything you want,” she said. “Then Robin’s quickly switched over to online sales, which is no small feat, either.”

Great Barrington used its Shared Streets grant

Great Barrington used its Shared Streets grant to develop an outdoor dining area on Railroad Street.

While Great Barrington saw some stores permanently shutter their businesses during the pandemic, Andrus said COVID was not usually the main reason for closing. In some cases, the businesses that did not survive the pandemic were struggling before COVID hit. For others, the pandemic provided the opportunity for owners to change professions or retire.

“We had a huge movement of stores that was similar to musical chairs,” she said. “When a business would close and make their space available, multiple people were trying to sign up for it.”

 

Filling the Gaps

Like musical chairs, there are no empty spaces now in downtown Great Barrington. As a lifelong resident, Andrus said she’s never seen so much activity.

“In some ways, this big shift is the best thing that could have happened,” she noted. “The stores have all settled in to the right locations for what they are selling, and it has really changed the atmosphere in town.”

With retail storefronts full, the second- and third-story office spaces are also reaching full occupancy. Pruhenski hopes the current boom can address a long-term concern in town.

“We’ve always anticipated that Great Barrington would see a population decline over the next decade and beyond,” he said. “It would be great to see the influx of new residents flatten or even reverse that decline.”

While many town halls closed during the pandemic and conducted business remotely, Pruhenski said Great Barrington Town Hall closed only twice, for a month each time. Otherwise, he and his staff came in every day to keep several town projects moving forward.

In 2019, the state Department of Transportation had closed the Division Street bridge. Right now, the project is in the permitting and design phase for a new bridge, which is scheduled to open next summer.

“Everyone was forced to jump out of their comfort zone, and I believe that made us all better for it.”

“Division Street is an important bridge because it links the east side of town to the west,” Pruhenski said. “It’s a shortcut everyone in town likes to use.”

In the northern part of Great Barrington, a private water company serves the village of Housatonic that has been struggling with insufficient water pressure. While Great Barrington doesn’t regulate or own the system, the town is involved to make sure residents there receive clean water and to make sure there is plenty of pressure for firefighters when they need it. Pruhenski said he and the Select Board are looking at several options, including a merger with the town’s water system.

“We were working on this during the pandemic because it has an impact on so many residents,” he noted.

After a transportation service for seniors abruptly closed, town officials took the lead to quickly revive the regional van service that now provides transportation to elderly and disabled residents in Great Barrington and five neighboring towns.

Meanwhile, in the spring of 2020, the town launched a project to paint the downtown crosswalks as a way to recognize diversity in town. Pruhenski said the reaction by residents was more encouraging than he could have expected.

“We just did our little project, and the timing happened to be perfect that the rainbow was being used as a symbol of hope at the height of the pandemic,” he recalled. “After we painted our first crosswalks, people were encouraged to come outside to see them and take pictures with them. It’s been a fun project that’s made everyone happy.”

For 2021, the town added more rainbow crosswalks, and now the entire downtown corridor has replaced its white crosswalks with rainbows.

“People from other communities are calling us because they want rainbow crosswalks in their town,” Pruhenski said. “They are asking us how we did it and where we bought the paint. This project has been so rewarding during such a challenging time.”

For several years, Great Barrington has been pursuing projects to encourage environmental sustainability. One big step was to ban plastic water bottles in town. In return, the town has built three public water stations to make up for the bottle ban.

Another sustainability effort involves the Housatonic Community Center, a popular gym built shortly after World War II. Pruhenski said the center is used a great deal in the winter, so the town has bulked up on insulation and added LED lighting. He hopes to see big savings in energy use and operating costs for the facility.

Great Barrington also has the distinction of hosting the first retail cannabis store in Berkshire County. Theory Wellness opened January 2019 and is now one of four cannabis establishments in town. Pruhenski said sales at all four stores have been strong, and they have returned some welcome revenue to the town.

Great Barrington at a glance

Year Incorporated: 1761
Population: 7,104
Area: 45.8 square miles
County: Berkshire
Residential Tax Rate: $15.99
Commercial Tax Rate: $15.99
Median Household Income: $95,490
Median Family Income: $103,135
Type of Government: Open Town Meeting
Largest Employers: Fairview Hospital; Iredale Mineral Cosmetics; Kutscher’s Sports Academy; Prairie Whale
* Latest information available

“For fiscal year 2022, we were able to use $3.5 million in cannabis revenue to offset taxes,” he noted. “Capital budget items, like new police cruisers that we normally have to borrow for, were paid for in cash thanks to the cannabis revenues.”

The town also collects 3% from cannabis stores to mitigate the negative effects of cannabis on the community. After awarding $185,000 in fiscal 2021, Pruhenski said the town will be awarding $350,000 in fiscal 2022 to five social agencies in the form of community-impact grants.

Andrus agreed that cannabis has had an overall positive impact on Great Barrington.

“Despite all the traffic cannabis brings to town, I’m surprised at how unintrusive it has been,” she said. “For people with health issues, cannabis allows them to live with much less pain.”

 

Hit the Road

When Massachusetts launched the Shared Streets and Spaces Grant Program in June 2020, it was immediately popular across the state. Pruhenski called the program a “silver lining” resulting from the dark cloud of COVID. Great Barrington used its Shared Streets grant to develop an outdoor dining area on Railroad Street to support several restaurants located there. Every Friday and Saturday night in the summer, two-thirds of the street is dedicated to outdoor dining. Pruhenski enjoys seeing Railroad Street turn into a café each weekend.

“When we started this in 2020, vaccines were not yet available, and the only way to dine out was to eat outside,” he said. “Restaurants nearby also use their outdoor space, so it creates a lively downtown experience.”

Andrus said outdoor dining on Railroad Street was a huge effort that was well worth it. “It works great, and people love it. The restaurants want to see this keep going, so they are all taking part.” The town also participates in an effort called Berkshire Busk, in which a dozen entertainers perform at different spots around downtown Great Barrington during the outdoor dining season.

Andrus said the town’s response the to pandemic reminds her of the expression, “don’t waste a good crisis.”

“Everyone was forced to jump out of their comfort zone, and I believe that made us all better for it,” she added. “Because we were all kind of stagnant before the pandemic, it made us try something different.”

Pruhenski would be the first to say that Great Barrington is moving in a positive direction as more people move in, and many are locating their businesses here, too.

“School enrollments are increasing, and Main Street is busier than it’s ever been,” he said. “It’s a really exciting time for the town.”

Developments Raise Profile of Great Barrington

By
Jennifer Tabakin
Community Spotlight

Community Spotlight

Jennifer Tabakin

Jennifer Tabakin says initiatives like high-speed broadband, environmental sustainability, and the arts all contribute to quality of life and help attract young people to town.

Jennifer Tabakin is a believer in using public investment to spur private investment. After six years as Great Barrington’s town manager — she’s stepping down in June — she has seen plenty of evidence to back up that philosophy.

“We’ve talked a lot about the investments we’ve made in Bridge Street, which is one of our side streets off Main Street,” she told BusinessWest. “Over the years, the public money put into it has been significant, and we’ve been able to see private development come along in response to it.”

Projects like Powerhouse Square, a mixed-use development on Bridge Street. “It’s literally steps from Main Street — exactly where new development should be,” said Town Planner Chris Rembold.

On the ground floor is Berkshire Co-op Market, a grocery store that’s moving from a different location and doubling its size. The development also includes space for smaller retail outlets and 20 new residential apartments on the second and third levels. In fact, that’s just a sample of a recent housing boom in town; in the past year alone, 228 new housing units were either built or permitted.

“We’ve been able to get far more downtown than I ever expected, ranging from affordable units to downtown condos. That meets the needs people have for a more walkable lifestyle” — one where residences are in close proximity to shopping, restaurants, and cultural amenities, Tabakin said.

One example of the latter is Saint James Place, which opened in 2017 as a home to small and mid-sized Berkshire County arts groups in need of performance, rehearsal, and office space. Created out of the historic St. James Episcopal Church on Main Street, several of its office spaces for lease have been filled by arts-related groups such the Berkshire Playwrights Lab, Flying Cloud, and the Berkshire Opera.

“It’s kind of a hub of supporting businesses and people. Not only are there traditional performing arts, but a dance studio, literary arts, and visual arts — and new media like computer design and software design.”

Saint James Place is now a thriving cultural venue, and we’re thrilled to have them here,” Tabakin said.

In October, in recognition of its vibrant arts life, the downtown was designated one of the state’s cultural districts by the Massachusetts Cultural Council.

“It’s a geographic area with not only plenty of cultural venues and things to do — like the Mahaiwe Performing Arts Center and Saint James Place as performing-arts venues — but it’s kind of a hub of supporting businesses and people,” Rembold said. “Not only are there traditional performing arts, but a dance studio, literary arts, and visual arts — and new media like computer design and software design.”

The cultural-district designation, he added, is a recognition of the vitality of the arts and culture in downtown Great Barrington, but it also serves a practical purpose. Cultural districts can access a stream of services including tax credits, economic incentives, planning assistance, grants, historic-preservation help, signs, and tourism promotion. Among the town’s plans is a shared cultural events calendar, which will help the various venues better coordinate their booking schedules, making it easier for visitors to know what’s happening when they spend a weekend or more here.

“It’s kind of an organizational effort, a marketing effort for the downtown,” Rembold said, adding that there’s much to market: the Mahaiwe and Saint James Place alone offer some 200 nights of entertainment a year. “And if something’s not going on there, you can go see a movie or a poetry reading or a Friday night film at the library. If you’re bored in Great Barrington, that’s your own fault.”

Getting with the Times

Another recent boon for downtown is the installation of fiber service. “It’s a strategy to make sure our downtown has the highest-speed broadband and can be competitive with our neighbors in the area, so people can locate here and take advantage of that higher speed,” Tabakin said.

“We have a private company covering all the development cost and infrastructure cost to bring fiber to downtown, and we’ll eventually start moving out to the rest of the community,” said Ed Abrahams, vice chair of the Select Board.

Great Barrington at a Glance

Year Incorporated: 1761
Population: 7,104
Area: 45.8 square miles
County: Berkshire
Residential Tax Rate: $14.98
Commercial Tax Rate: $14.98
Median Household Income: $95,490
Median Family Income: $103,135
Type of Government: Open Town Meeting
Largest Employers: Fairview Hospital; Kutscher’s Sports Academy; Prairie Whale
* Latest information available

Meanwhile, the town continues to make environmental sustainability common practice, moving all municipal, school, and community buildings to green energy sources and reducing use of single-use plastic products.

“For the past four years, we’ve supported eight large solar projects with a combined value of $16 million,” Tabakin added, while many town residents have gone solar as well.

All these factors — culture, high-speed broadband, sustainability — aim to position Great Barrington as a thoroughly modern community, even as it retains much of its quintessential old New England character, thus attracting more young families. Like other towns in rural Berkshire and Franklin counties, Great Barrington has seen the average age of its residents rise in recent years; the community has always been a popular spot for retirees, and there are a number of New Yorkers with summer homes in town.

But by bolstering ingredients like attractive (and affordable) housing, a vibrant downtown, a burgeoning cultural community, and outdoor activities (Ski Butternut is a prominent attraction), Great Barrington’s leaders are looking clearly at the future, which means attracting young people and especially young families.

Of course, those families will need to find find jobs here, and Great Barrington boasts strengths in a number of sectors, including education (Simons Rock of Bard College is located in town), healthcare (Fairview Hospital), technology (perhaps a dozen IT companies call the town home), the arts and tourism, the nonprofit community, and restaurants (the town is home to around 80 of them).

“We have challenges like other places, and we have to deal with the limited resources of a small town, but we have a very committed group here, and I have no doubt that will continue.”

“The challenge for the Select Board, and all of us, for that matter, is to maintain the vibrancy we have and support for our local retailers and existing businesses, and also be open to new businesses — to keep that appropriate balance and make sure we have diversity in the local economy,” Tabakin said. “That’s something we speak about a lot.”

One area of the economy that’s growing — literally — is the cannabis sector, which is something BusinessWest has mentioned in almost every Community Spotlight over the past six months. Great Barrington is no exception, with Theory Wellness opening the first retail marijuana store in Berkshire County in January, with others to follow. In the first month, the shop netted $2 million in sales and $90,000 in taxes paid to the town.

“They opened to long lines, which should level off as they get more competition,” said Abrahams, who quickly added that any cannabis business in Great Barrington should do well, due to the town’s proximity to Connecticut and New York, states where the drug is not legal. “This is new for all of us, but so far, there have been logistically few problems, and police report no increase in people driving under the influence.”

Continuing Commitment

As Tabakin looks back on her six years in office, she’s especially gratified at a Town Hall full of energetic and committed people, and a lot of new faces — during her tenure, 26 people were either promoted or started a career there.

“Several years ago, we were warned we had a number of people approaching retirement age,” Abrahams added, “and it’s been a really smooth transition replacing them with newer people.”

Having a well-run town, Tabakin said, speaks to a commitment to quality of life, one that’s evident in Great Barrington’s vibrant retail district, cultural attractions, quality schools, and more, she said.

“Many times, government gets a bad rap, but I don’t feel that’s the case in Great Barrington,” she told BusinessWest. “We have challenges like other places, and we have to deal with the limited resources of a small town, but we have a very committed group here, and I have no doubt that will continue.”

Joseph Bednar can be reached at [email protected]