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Holyoke Wants to Move ‘Way Beyond Potential’

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Mayor Joshua Garcia, left, and Aaron Vega
Community Spotlight Special Coverage

Community Spotlight

Mayor Joshua Garcia, left, and Aaron Vega

Mayor Joshua Garcia, left, and Aaron Vega can list intriguing signs of progress on many fronts in Holyoke, especially in efforts to attract ‘clean tech’ ventures.

 

As he talked about Holyoke and its many marketable assets, Mayor Joshua Garcia listed everything from its location — on I-91 and right off a turnpike exit — to its still-large inventory of old mill space and a few available building lots, to its “green, clean, and comparatively cheap” hydroelectric energy.

And all of these assets, and especially that clean, cheap energy, came into play as the city courted and successfully landed Sublime Systems, a startup currently based in Somerville that has developed a fossil-fuel-free, low-carbon cement, and will produce it at a long-dormant parcel off Water Street, perhaps by the end of 2026, employing more than 70 people.

Sublime is exemplary not only of how to maximize the city’s assets, but also of the type of business the city is trying to attract — those in ‘clean’ or ‘green’ technology and manufacturing.

“Sublime is an example of where we want to go,” said Aaron Vega, director of the city’s Office of Planning and Economic Development. “We want to stress our roots in manufacturing and innovation, and now that encompasses clean energy and green tech.”

The pending arrival of Sublime Systems is just one of the many intriguing story lines involving Holyoke. Others include the announcement last month that the city, working with local entrepreneur Cesar Ruiz, is trying to advance plans for an Olympic-style sports complex (one with a projected $40 million to $60 million price tag); new housing proposals in various stages of development; a steady stream of new entrepreneurial ventures fueled by EforAll/EparaTodos; ongoing efforts to revitalize the historic Victory Theatre; and many converging stories involving the city’s cannabis cluster.

One of them concerns contraction of that sector, planned businesses simply not getting off the ground, and the resulting impact on commercial real estate in the city and especially a number of those aforementioned former mill buildings.

“Housing is a focus for us, and it’s tied to economic development. We can bring a fair amount of support to developers who want to do housing projects in the city, but it is a long game, and it’s expensive.”

As many as a dozen of them were acquired with the intention of housing a dispensary or growing facility, but the slowing of the initial ‘green wave’ has left these new owners — all of whom bought high, when the market was red hot, and some of whom have already invested in their structures — looking for buyers and other uses.

And, in many cases, they’re dialing Vega’s number and looking for help, or at least some guidance.

“A lot of people think my office is like a broker … but we’re not moving private property in that way,” he said with a laugh, adding his team will certainly help make connections that might lead to a deal. “We’ll refer people and say, ‘this property is empty, but you have to deal with the owner.’

“They overpaid for these buildings, so it will be interesting to see how they’re going to unload them,” he went on. “Will they put them on the market at a reduced rate, or will they try to earn their money back with a profit?”

Housing is certainly an option, but an expensive and often-difficult one, he continued, adding that, while there is certainly a need for more housing in Holyoke, as there is in most communities in the 413 and across the state, conversion of old mills for that purpose requires capital, patience, and some luck, all in large quantities.

Joshua Garcia

Joshua Garcia

“We’ve been pulling back that curtain to the point where the buzz now is that there’s a lot going on in Holyoke; the reality is, there’s always been a lot going on in Holyoke.”

“Housing is a focus for us, and it’s tied to economic development,” Vega said. “We can bring a fair amount of support to developers who want to do housing projects in the city, but it is a long game, and it’s expensive.”

For this, the latest installment of its Community Spotlight series, BusinessWest looks at these various storylines and, overall, a city making great strides on several fronts.

 

Curtain Calls

Garcia calls it “pulling back the curtain.”

That’s how he described his office’s ongoing efforts to tell Holyoke’s story and let people know about the many positive developments happening there.

“We’ve been pulling back that curtain to the point where the buzz now is that there’s a lot going on in Holyoke; the reality is, there’s always been a lot going on in Holyoke. It’s just that people have been in their own bubble, believing whatever perception they want to believe about the city,” he said, adding that he’s trying to enlighten people through various vehicles, including a newsletter of sorts that he writes himself and emails to more than 150 people.

It’s called “From the Mayor’s Desk,” and the latest installment includes updates on a wide range of topics, from the proposed sports complex to planned informational meetings to be staged by MassDOT, in collaboration with city officials, on proposed corridor improvements on High and Maple streets; from the scheduling of shuttle service from MGM Springfield to Holyoke City Hall for the upcoming St. Patrick’s Parade and Road Race to some recent news items, including Garcia’s strong comments following state Commissioner of Elementary and Secondary Education Jeff Riley’s refusal to end the receivership of Holyoke’s public school system.

“The decision should have been a resounding ‘yes,’ with a commitment to confer in a reasonable timeframe to transition,” the mayor wrote in a response to the commissioner’s announcement early last month. “Instead, a different message was sent with no plan, no benchmarks, no firm commitment, but just, ‘we are not saying no, but let’s talk more.’”

The lack of progress on the receivership issue aside, the newsletter is generally replete with large doses of positive news, said Garcia, adding quickly that he is aggressively pushing for more in the months and years to come.

Jordan Hart

Jordan Hart

“Our future is tourism, and we need to create opportunities for that to take place.”

Indeed, Garcia, a lifelong resident, was frank when he said he’s tired of hearing about Holyoke’s potential, adding that this word is generally saved for young people, rebuilding sports teams, and startup companies. Holyoke recently celebrated its 150th birthday, and is “way beyond potential,” said the mayor, adding that the city’s “commercial renaissance,” as he called it, is in full swing.

As examples, he cited both Clean Crop Technologies and Sublime Systems, the latter of which was mentioned by Gov. Maura Healey at her State of the State address as an example of how the Commonwealth is building what she calls a “climate corridor.”

Holyoke would certainly like to play a large role in the growth and development of that corridor, said Vega and Garcia, adding that the city plans to take full advantage of those assets listed earlier and attract more companies that fit that profile and join what is the start of what could be called a cluster, with examples like Clean Crop, which uses electricity to revolutionize food production and safety, and also Revo Zero, a Virginia-based hydrogen-energy supplier, which has chosen Holyoke as the site of its Northeast hub. The company works with airports, municipalities, college campuses, and other entities to convert their fleets to hydrogen-powered vehicles.

 

Momentum Swings

John Dowd, president of Holyoke-based Dowd Insurance, which recently celebrated its 125th anniversary, said the emergence of these companies is part of the sweeping, ongoing change that has defined the city since he grew up there.

He remembers shopping for back-to-school clothes with his parents in the many department stores that dotted High Street back in the ’70s. They are now gone, and for several reasons, including the building of the Holyoke Mall, as are most of the paper and textile manufacturers that gave the city its identity.

The work to create a new identity has been ongoing for roughly a half-century, he told BusinessWest, and will continue for the foreseable future.

“Slowly but surely, positive things have been developing downtown,” he said, adding that Holyoke is a city where the past and present come together nicely. “And when you catch those canals on a beautiful, crisp winter morning with the steam rising off them, it’s a beautiful picture, and you can almost see what Holyoke was like in the very beginning, when my relatives arrived.”

Change has been a constant for that half-century or more, Dowd and others said, adding that more change is imminent — and necessary.

Indeed, with the cannabis industry stuck in neutral, if not moving backward, there are now several old mill buildings that could become home to such ventures, said Vega and Garcia, noting that the fate of properties purchased for cannabis-related uses is an intriguing, somewhat unique challenging now facing the community.

Vega estimates there are six to 12 properties in this category, including the former Hampden Papers building on Water Street, purchased by GTI but never outfitted by cannabis use, as well as other properties on Appleton Street, Canal Street, Commercial Street, and others. And that list will soon include the massive, block-long mill on Canal Street currently occupied by Trulieve, which is pulling out of Massachusetts.

Jordan Hart, executive director of the Greater Holyoke Chamber of Commerce, said the cannabis industry has obviously provided a boost for the city and its commercial real-estate sector, but it has certainly plateaued, leaving opportinties for businesses in other sectors, including clean tech, to create further momentum.

Like the mayor, Ruiz, and others, Hart sees the proposed sports complex as another potential economic engine for the city, bringing people, and dollars, from outside the region and, in the process, perhaps fueling the start, or continued growth, of other businesses in the tourism and hospitality sector.

“The broad goal is to get more people to come and support Holyoke businesses, and I think the sports complex will definitely do that,” she said. “People staying for a weekend are going to need things to do, so this is really big time for Holyoke to realize that this is our future. Our future is tourism, and we need to create opportunities for that to take place.”

 

Developing Stories

While the sports complex, attracting businesses to be part of the climate corridor, and coping with the dramatic changes coming to the cannabis industry are the lead stories in Holyoke today, there are certainly others, including the ongoing issue of housing and creating more inventory, which is more of a regional story than a Holyoke story.

There are some new units coming online, said Garcia, noting that Winn Development began construction of 88 units in a former alpaca wool mill on Appleton Street. Meanwhile, the new owners of the massive Open Square complex have initiated discussions on creating 80 units of new, market-rate housing in one of the mills in that complex.

The Winn Development project is an example of progress on this front, but also of the many challenges facing those who want to convert properties in the city for that use, Vega said.

“Winn Development is a company that’s obviously well-versed in how to manage these projects,” he said. “They had 11 different pots of money, including historic tax credits, put together in an 88-unit development, and it took almost 10 years.”

While such projects are difficult and certainly don’t happen overnight, the city will need more housing if it is to attract more companies like Clean Crop and Sublime Systems, said the mayor, noting that these and other businesses have expressed concern that, without more inventory, it might become difficult to attract young professionals to the city.

“When we first met with Clean Crop, their first question was, ‘what is your housing plan?’” Vega said. “It wasn’t about business incentives, it was ‘what’s your housing plan, because we’re bringing in people that want to live in this area.’”

Garcia concurred, noting that, like other communities in the region, Holyoke needs a mix of market-rate and affordable housing to meet both its current and future needs. And, overall, the city has the space and the motivation for more housing; what it needs are developers with the patience and skill sets needed to make such projects happen.

Hart agreed, noting that new housing is not only crucial to attracting and retaining businesses, it is a core element in the revitalization of any city, and especially its downtown area.

“We have an overabundance of downtown storefronts that have vacant residential units above them,” she said. “There’s no reason why we can’t be creating downtown living to support the new downtown economic development that’s happening. And that housing will create a safer downtown because you’re going to need more light, and you’re going to need more amenities to help accommodate the people moving into downtown.”

Another ongoing story in Holyoke is entrepreneurship and a steady stream of new businesses getting their start in the city or one of the surrounding communities, said Tessa Murphy Romboletti, executive director of EforAll/EparaTodos in the city. She said the agency is currently working with its 21st and 22nd cohorts of aspiring entrepreneurs, with graduation coming this spring.

The previous cohorts have graduated more than 200 businesses across many different sectors, from restaurants to retail, she said, noting that several of them have become part of the fabric of the city’s business community. She listed Paper City Fabrics, now located in a storefront on High Street, and Raw Beauty Brand as a couple of the many examples of how the agency has helped individuals move from concept to business reality.

There are now several dozen such businesses, she said, adding that EforAll provides many services and support, but mostly helps businesses make the many connections they need to get off the ground or to that proverbial next level.

Holyoke at a glance

Year Incorporated: 1786
Population: 38,328
Area: 22.8 square miles
County: Hampden
Residential Tax Rate: $18.95
Commercial Tax Rate: $40.26
Median Household Income: $37,954
Median Family Income: $46,940
Type of Government: Mayor, City Council
Largest Employers: Holyoke Medical Center, Holyoke Community College, ISO New England Inc., PeoplesBank, Universal Plastics, Marox Corp.
* Latest information available

“We do our part to help them figure out how to navigate the issues they face and know who to connect with in each municipality, whether it’s Holyoke, Chicopee, or wherever, and enable them to make those relationships,” she told BusinessWest.

Meanwhile, another growth area is tourism and hospitality, said Garcia, noting that the planned sports complex, announced at a well-attended press conference at the Volleyball Hall of Fame, is part of that mix.

Another part is the growing list of festivals and other annual events, including Fiestas Patronales de Holyoke, which, in its second year, drew thousands of visitors to the city and established itself as an emerging tradition.

Already well-established are the Holyoke St. Patrick’s Parade, which last year celebrated its 70th anniversary, and accompanying road race, both of which are family events and economic engines for the Holyoke economy.

Hayley Dunn, president of this year’s parade and road race, noted that this year’s parade is actually on March 17, which adds another element of intrigue and also means that it comes earlier than most years, which raises more concern about the weather, which is often a big part of the story.

The bigger parts are the ways families and communities come together to mark the occasions — the road race has its own huge following — and how they provide a huge boost for area businesses. Indeed, a Donahue Institute study conducted several years ago found that parade weekend injects $20 million into the local economy. And there are dozens of events across several communities in the weeks leading up to the parade that also fuel the hospitality sector.

“The parade may go down the streets of Holyoke, but it’s truly a regional event,” Dunn said. “Other cities that are part of our parade — Springfield, Chicopee, Westfield, and others — have their own events as well. Meanwhile, the road race is a huge block party. Both events really support our local businesses.”

 

Bottom Line

Getting back to his newsletter, “From the Mayor’s Desk,” Garcia said it’s just one of the many ways in which he’s trying to inform people about all the good things happening in his city.

Others include extensive use of social media, as in extensive. And, from all accounts, effective.

“Someone approached me one time and said, ‘whoever is handling your public relations and communications is doing a great job.’ I said, ‘you’re looking at him.’”

Beyond his work on Facebook and Instagram, Garcia, working with other city officials, is doing what he can to generate more of these positive developments — on fronts ranging from clean tech to tourism to housing.

And while it’s still early in the new year, it appears he’ll have quite a bit more to write about in 2024.

 

City of Homes Puts a Heavy Focus on Housing

By
Community Spotlight

Community Spotlight

 

Natasha Dymnicki, assistant manager of Big Y’s Tower Square location, shows off the new facility, which is off to a solid start, according to company officials.

As he reflected on 16 years in office and his intention to serve another four, Springfield Mayor Domenic Sarno said that, while much has been accomplished during his tenure in the corner office — the longest in the city’s history — “there is still considerable work to be done.”

And that assessment covers many different fronts — from public safety to revitalization of the city’s downtown; from working with the state to design and build a replacement for the troubled Roderick Ireland Courthouse to continuing efforts to improve neighborhoods; from schools to hospitality and tourism.

But it’s especially true when it comes to the broad issue of housing, which has been identified as a both a pressing need and a key ingredient in a formula to revitalize neighborhoods, including the downtown, and spur economic development.

Indeed, housing is at the heart of a number of projects at various stages of development in the city, from the long-awaited restoration of the former Court Square Hotel to the reimagining of the former Knox manufacturing building in the Mason Square neighborhood to the redevelopment of the former Gemini site in the South End.

“It will probably take a full year to really get settled in and fully understand all the nuances of this. It’s a different model, and we’ve been working through a lot of things like staffing and logistics.”

And housing will be at least part of the equation with several other initiatives, from the redevelopment of the Eastfield Mall on Wilbraham Road, which closed its doors last month, 55 years after it opened, to Sarno’s preferred resolution of the question of how best to replace the courthouse (more on that later).

“When you listen to Governor Healey and Lieutenant Governor Driscoll, every other word out of their mouth is housing,” the mayor said. “So, a lot of projects we’re pitching, including Eastfield Mall, have a housing component.”

Beyond housing, though, there are a number of intriguing and mostly positive developments in the city, said Sarno and Chief Development Officer Tim Sheehan, offering a list that includes:

• New restaurants in the Worthington Street/Bridge Street corridor;

• The new Big Y market in Tower Square, a unique addition to the landscape made possible by ARPA money;

• New additions to the outdoor marketing menu, also made possible by ARPA money;

• Some real momentum at MGM Springfield almost five years to the day since it opened; the past three quarters have been the best recorded by the facility when it comes to gross gaming revenue;

• An ambitious infrastructure project involving the ‘X’ in the Forest Park neighborhood, one that is designed to improve traffic flow in that area but also spur business development;

• A project to replace the Civic Center parking garage, a state-funded project that will not only provide needed parking, but also activate neighboring space and create an area outside the MassMutual Center similar to Lansdowne Street outside Fenway Park;

• Considerable response from the development community to a request for proposals to redevelop the vacant or underutilized properties across Main Street from MGM Springfield; and

• Vibrancy downtown, highlighted by a weekend in June when the IRONMAN competition coupled with performances by Bruno Mars and Tina Fey and Amy Poehler brought 50,000 people to MGM Springfield facilities.

“Downtown was alive, it was electric … you had to wait to get a seat at restaurants; this is the kind of vibrancy we want downtown,” Sarno said, adding that there have been many weekends like this over the past several years, and more to come.

The former Knox automobile manufacturing plant in Mason Square

The former Knox automobile manufacturing plant in Mason Square is one of many properties in the city being converted to housing, or to feature a housing component.

As for MGM, the mayor said the casino, the city’s largest taxpayer, has become a partner on many levels — with the city and state on projects like Court Square, and with area nonprofits on several different initiatives — and a key contributor to the vibrancy downtown. “They’ve been critically important to the nightlife of the city, and they’ve been a good corporate citizen.”

For this, the latest installment of its Community Spotlight, BusinessWest takes an in-depth look at the latest developments in the City of Homes, which is focused on many initiatives, but especially creating … well, more homes.

 

What’s in Store?

Reflecting on the few first months the Big Y Market has been open in Tower Square, Clair D’Amour-Daley, the company’s vice president of Corporate Affairs, said it’s going to take more than a few months for this picture to come fully into focus and this unique model to fully develop.

By that, she meant this concept is something totally new, not just for Big Y, but in the broad grocery-store realm itself — at least as far as she and others at the company can determine.

“We have nothing like it, and I’m not sure we’ve been able to model anything quite like it,” she said, adding that this is, in many respects, a scaled-down version of a Big Y supermarket, maybe one-fifth the size of a traditional store, offering many but certainly not all of the items available in one of the larger markets. It was conceptualized to address the food desert that exists downtown, and also meet the identified needs of downtown office workers, as well as people coming into the city for various events and gatherings.

“There are three basic constituents for customers,” she said. “There’s the downtown workers, and there is obviously some ebb and flow there, but we’re coming to understand that market. The second part is the tourism piece, and it has its own cadence. And then, we’re still really learning to tap into the residential community downtown, and that’s significant; we have a lot of customers tell us that they no longer have to walk or otherwise get to our store on Memorial Avenue in West Springfield.

“We want to continue to create market-rate housing, but we’ve also been successful in doing workforce-development housing.”

“We’re learning all those things and learning what types of products to put in, although we’re trying not to make radical changes just yet,” D’Amour-Daley went on. “It will probably take a full year to really get settled in and fully understand all the nuances of this. It’s a different model, and we’ve been working through a lot of things like staffing and logistics.”

Thus far, the store is off to a solid start, she said, adding quickly that, because the model is so different, Big Y is still trying to figure out how to accurately gauge results.

“There are so many variables, and we didn’t want to jump to conclusions right away,” she said. “But it’s been steady; we’re happy with where we are, and we’re just in a wait-and-see mode, waiting for things to settle.”

The Big Y project is one of many ARPA-funded initiatives aimed at helping businesses and, in this case, spurring economic development and improvements within specific neighborhoods, Sarno said, adding that, while most cities have dedicated the bulk of their ARPA funds to infrastructure work (and Springfield has done some of that), certainly, most of the more than $123 million has gone to help small businesses and individuals.

“More than 80% of the ARPA funds we’ve put out have gone to minority- and women-owned businesses,” he said. “We moved very quickly to help prime the pump and help businesses that wanted to stay open at the start of the pandemic and, in many cases, reinvent themselves.”

 

At Home with the Idea

As noted earlier, perhaps the biggest priority for the city moving forward, from the standpoint of both neighborhood improvements and economic development, is housing, the mayor said.

Tim Sheehan, the city’s chief Development officer, agreed, noting that housing is either being planned for, or at least contemplated, at a wide range of sites. That list includes the former School Department building on State Street as well as another project at 310 State St.; the Mardi Gras property on Worthington Street, recently sold by its owner, James Santaniello, for $2.3 million, and other properties on Worthington; the Eastfield Mall site; the properties across Main Street from MGM Springfield, including the Clocktower Building and the Fuller Block; the former Gemini Corp. factory site on Central Street in the South End; a former warehouse building on Lyman Street; and others.

This is in addition to the 90 units being built at the former Knox Automobile factory at 53 Wilbraham Road, a project being undertaken by First Resource Development Corp., which has developed a number of properties in the city, including the former Indian Motocycle manufacturing facility across Wilbraham Road from the Knox property, as well as the Court Square development (75 units), a project at 169 Maple St., and the completed redevelopment of the former Willys-Overland building on Chestnut Street as the Overland Lofts.

This housing comes in many different forms, from ownership housing at the Eastfield Mall site to various types of apartments, including affordable units and another category that is called “workforce-development housing,” Sarno explained.

“We want to continue to create market-rate housing, but we’ve also been successful in doing workforce-development housing,” he noted, referencing housing that, in the case of the Court Square project, is limited to tenants making 80% of the region’s median income. “That’s an important component of what we’re doing, and we need to do this because there’s a housing crisis in the Commonwealth and across the country.”

The mayor went on to say that these housing projects and other types of developments, including new restaurants in the downtown area, convey confidence in the city, its leadership, and its future.

“When I first came into office, people weren’t interested in Springfield — we were second, maybe third on their list,” he recalled. “People would say, ‘what can you expect from Springfield?’ Now, people say, ‘why not Springfield?’”

Sheehan concurred, noting that housing is the preferred reuse for those vacant or underutilized properties across Main Street from the casino.

The city recently issued a request for proposals for redevelopment of those properties and received what he categorized as a very solid response from the development community.

“There were five companies responding — two locals and three nationals,” he said, adding that the city expects to name a preferred developer by the end of this month.

The even better news, he said, is that the nationals were “looking for more” — as in more properties around that area to develop. And there are plenty of them.

“There is a significant amount of underutilization of property in that area,” Sheehan told BusinessWest. “There are portfolios of properties that haven’t been fully utilized for quite some time. The owners have put out pieces of their portfolios to their market, but there is much more to be developed.”

 

A Developing Story

Beyond housing, one of the more pressing issues confronting the city is the fate of the Roderick Ireland Courthouse, the 47-year-old structure that has taken on the name the ‘sick courthouse,’ by employees and others, because of intense breakouts of mold and other issues.

The state has vowed to address these issues, and in June, Gov. Maura Healey announced that the state will commit an initial $106 million toward replacement of the courthouse, a project that will carry a price tag of $400 million to $500 million and could take several years to resolve.

At present, there is no clear path forward, Sheehan said, noting that, also in June, the state Division of Capital Asset Management and Management issued a report identifying 13 properties (11 of them in Springfield and most of them in the downtown area) as potential sites where a new courthouse may land.

The sites were ranked according to factors like proximity to downtown Springfield, access to public transportation, and the physical capacity to accommodate the operations of several courts, and the address topping the list is 50 State St., where the courthouse currently stands. That ranking would appear to favor a plan to move the court to a temporary facility, spend whatever is necessary to renovate the existing structure (or, more likely, build a new one its place), and then move the court back to that address.

Sarno told BusinessWest that considerable time, expense, and aggravation could be saved if the state would embrace a site owned by developer — and Peter Pan Bus Chairman — Peter Picknelly, who has forwarded a proposal for a multi-use development along the riverfront that would include the courthouse, office space, housing, and a marina. The site, which combines property on East Columbus and West Columbus avenues and Clinton and Avocado streets, is on the state’s list of ranked properties, but quite far down: ninth, in fact.

“That’s a game changer,” Sarno said of the Picknelly proposal, which he believes will not only simplify the process of creating a new courthouse, but also spur new development in the city’s North Blocks area. “When I talk to the people at the court, they want to move once, not two or three times. We think we have a very viable proposal in the Picknelly site, and we’re going to continue to pursue it.”

Sheehan said the Picknelly site — or any other site other 50 State St. — would afford the city the opportunity to also redevelop the current courthouse property, which sits across State Street from MGM Springfield and is just a few hundred feet from I-91.

“You would want to have development on that site that is directly related to the anchors around it,” Sheehan said, referring to not only MGM Springfield and the MassMutual Center, but also the housing being built at Court Square and other locations, as well as the Old First Church at 50 Elm St. Built in 1810, the historic structure was sold to the city in 2008 and is currently rented out for weddings and other events.

As Springfield waits for the state to make up its mind on the courthouse, other intriguing projects are moving forward, including the redevelopment of the Eastfield Mall.

The last tenants in the facility moved out in early July, and demolition of the complex is set to begin as early as later this month, Sheehan said, adding that a mix of retail, housing, and support businesses are planned for the site.

 

X Marks the Spot

Meanwhile, in Forest Park, plans have emerged for major infrastructure work at the ‘X,’ the intersection of Belmont Avenue, Sumner Avenue, and Dickinson Street. This is another historic area, and a dangerous intersection, said Sheehan, noting that it has been the site of numerous accidents over the years.

The planned improvements will include modification of traffic patterns, updates to signal equipment, updates to signal coordination, the addition of five-foot bicycle lanes, reconstruction and reconfiguration of sidewalks and pedestrian facilities, accessibility upgrades, the conversion of the Belmont Avenue and Commonwealth Avenue intersection into a roundabout, and more.

“Ultimately, we’re creating a better pedestrian environment, while also looking at how those infrastructure improvements can spur more commercial activity in the area,” Sheehan said, adding that, while there are already a significant number of retail, service, and hospitality-related businesses in that area, there are obvious opportunities for more in each category.

As there are throughout the City of Homes, which stands at its own crossroads of challenge and promise.

Easthampton Stakes Claim as the ‘Cool-kid City’

By Contributor
Mayor Nicole LaChapelle
Community Spotlight Special Coverage

Community Spotlight

By Mark Morris

Mayor Nicole LaChapelle

Mayor Nicole LaChapelle’s priorities have included housing, business development, infrastructure, schools, and the emerging cannabis sector.

 

 

When people ask Easthampton Mayor Nicole LaChapelle to list her priorities for the city, her answer is always, “housing, housing, housing, and housing.”

And there’s a reason for that — actually, several of them, which LaChapelle summed up in this poignant way: “Easthampton is the cool-kid city.”

By that, she meant that this former mill town has become a destination for businesses, but also a very desirable place to live because of its arts, culture, attractive neighborhoods, and recreational spaces. That mix has created a need for housing — a major need.

“If we don’t put a huge focus on housing, and if we don’t get housing units done by 2025, our city will be in trouble,” said the mayor, adding that her administration has, indeed, focused significantly on this issue, and it has yielded results, such as the One Ferry project, an initiative that is creating not only new housing but retail and office space as well.

Several old mill buildings on Ferry Street are undergoing a massive effort converting the former factories there to condominiums and rental housing, as well as some retail and office space.

So far, the renovation work has focused on three buildings: 3 Ferry St. was finished in 2020, and it is now fully occupied with residents and several businesses. Meanwhile, 5 Ferry St. consists mainly of apartments with condominiums on the top floor; it is expected to open later this year.

“All but two condos are sold at 5 Ferry St., and the developer reported a 65% lease rate,” LaChapelle said, adding that “70% occupancy is usually the goal for a new development, so they are right there.”

Work has also begun on Building 7, scheduled to open in 2024. When complete, the three buildings will add nearly 150 units of housing to Easthampton.

“The Ferry Street project is what we hoped it would be, a spark for community development and neighborhood pride,” the mayor said. “Watching the progress at the site has been a real confidence booster for the city.”

While housing is indeed a priority, it is just one of many priorities in a community that has seen a great deal of change, evolution, and growth over the past quarter-century, and is poised for more of all the above.

“COVID was a huge challenge for businesses. This site allows them to respond to those challenges and to build more resiliency for changes in the future.”

Other focal points for LaChapelle and her administration include new business development, business-sector recovery from COVID, infrastructure, schools, growth of the city’s emerging cannabis sector, and more, and the mayor reports progress on all these fronts, especially those involving assistance and mentoring to small businesses.

Many are included in a broad initiative called Blueprint Easthampton. Designed to promote entrepreneurial innovation, the initiative also emphasizes partnerships with key constituents in the community such as nonprofit organizations and educational institutions.

Keith Woodruff

Keith Woodruff was one of the first local business owners to open an online store on the Shop Where I Live site.

LaChapelle said Blueprint Easthampton is like an octopus in the way it keeps reaching out to different areas. One notable partnership is with the Coalition for Community Empowerment, a collaboration with the Massachusetts LGBT Chamber of Commerce, the Black Economic Council of Massachusetts, and Lawyers for Civil Rights. They have embarked on a statewide program to provide small-business technical assistance and open paths to entrepreneurs from at-risk populations. LaChapelle said at least a dozen businesses in Easthampton have benefited in some way from this effort.

“At a deeper level, three businesses have received grants, and two others have signed up for extensive business coaching,” LaChapelle said, explaining that startup businesses often have to realign their ideas to serve the market that exists.

“In one case, a baker had a business plan based on a delivery and storefront model,” she noted. “After coaching from the coalition, she realized her idea would work better without the storefront.”

For this, the latest installment of its Community Spotlight series, BusinessWest takes an in-depth look at Easthampton, the many forms of progress being seen there, and what’s next for the ‘cool-kid city.’

 

‘Shop Where I Live’

In January, LaChapelle began her third term as mayor. Unlike her previous terms, which each lasted two years, the mayor’s term now runs four years. It’s a change that makes long-term planning easier on many fronts.

“With a four-year term, the mayor isn’t distracted with campaigning after only 18 months,” she said. “The longer term also makes it easier to manage the timing of grant cycles.”

The longer term is beneficial when coping with pressing issues, said LaChapelle, adding, again, that there are many of them, especially in a community that has become home to small businesses across many sectors, from technology to the arts to hospitality, that were negatively impacted by the pandemic.

In partnership with the Greater Easthampton Chamber of Commerce, the city secured a grant from the state’s Rapid Recovery Plan, which was set up to address the economic impact COVID-19 had on cities and towns. The grant resulted in an online retail effort run by the chamber known as easthampton.shopwhereilive.com.

Moe Belliveau, executive director of the chamber, explained that the Shop Where I Live program is an Amazon-type experience involving local businesses.

“Many businesses don’t have the resources or the time to set up online shopping, so this site makes that possible,” she said.

Consumers can choose offerings from several local businesses, put them all into an online shopping cart, and make one payment. Because the site is supported by a state grant, it’s open to all Easthampton businesses whether they belong to the chamber or not.

Moe Belliveau

Moe Belliveau said Shop Where I Live will help businesses respond to economic challenges both now and in the future.

“For members, this will be an ongoing benefit,” Belliveau said. “For non-members, the first year is free, then they can choose to join the chamber or pay a service fee to remain on the site.”

Each merchant can offer up to 100 products in their online store, said Belliveau, adding that Shop Where I Live is not restricted to retail operations. Services such as health clubs, web developers, and insurance agents can be found there, too.

“COVID was a huge challenge for businesses,” Belliveau said. “This site allows them to respond to those challenges and to build more resiliency for changes in the future.”

KW Home, an interior-design firm and retail showroom, was one of the first businesses to open an online store on Shop Where I Live. Owner Keith Woodruff expects the site to benefit his business going forward.

“For the last two years I’ve had to operate by appointment only with limited hours,” he explained. “Many consumers are still concerned about shopping in person, so having the online store will be a big help.”

KW Home is an example of a business that provides a service and sells products. Most of Woodruff’s work is driven by working with clients to present design plans specific to their homes and then providing the furniture, lighting fixtures, and other items to execute the plan.

He said 80% of what he sells are special orders for clients. Most items run the gamut from a specific type of fabric for a chair or couch to custom window treatments. He also carries items in limited fabric offerings that are more easily available and work well with the online store.

“In order to make the launch date of June 30, I put only a few items on the site,” Woodruff said. “As this rolls out, I plan to add smaller accessories on there to give people more choices.”

 

Work in Progress

One of the many disruptions COVID caused was the nature of where people work. Even now, some people have returned to their worksites, some continue to work from home, while others have left their jobs to pursue the business idea they’d always wanted to try.

Amid these changing dynamics, Belliveau conducted research on how best to use the space at the chamber office on Union Street. The result is a new co-work space called Work Hub on Union.

“We’re looking to address folks who still work from home but need a temporary space, as well as entrepreneurs who are just starting out but are not yet ready for a permanent space,” said Belliveau, adding that the chamber will remain on site, so those in Work Hub can benefit from its support.

“We are designing this so the furniture can be moved around to create educational space,” she explained. “We’ll be able to run things like development programs and entrepreneurial support programs. In short, it’s a much more productive use of the space.”

While inclusivity is a big part of Blueprint Easthampton, so is accessibility. Working with two land trusts, the city recently bought 22 acres of land near Mount Tom that connect to state-owned property. The purchase was intended to save the land from development. Instead, that area will soon have an ADA-accessible trailhead that goes up to the summit of the mountain.

“I ran on improving accessibility for everyone, so this project makes me very proud,” LaChapelle said.

Riverside Industries was a partner in the trail project. Located in the center of Easthampton, Riverside’s mission is “empowering people of all abilities to help them achieve their highest potential and live their best lives.” It is best-known for placing people with intellectual and developmental disabilities into employment throughout Hampshire, Hampden, and Franklin counties.

Lynn Ostrowski Ireland, president and CEO of Riverside, said anyone can use the new trail because it can accommodate manual or electric wheelchairs, and the ascent along the trail is no greater than the inclines in Riverside’s Cottage Street headquarters.

As someone who has previewed the trail, Ostrowski Ireland reported the summit view is “beyond spectacular.”

“There are plenty of places along the trail to pull off and take a break or just to stop and enjoy the view along the way,” she said. “We will definitely bring clients there and let their families know about it, too. It’s really something everyone can enjoy.”

Natural surroundings like Mount Tom are part of the attraction for new students at Williston Northampton School. The private college-prep school approaches the fall with a full enrollment. Ann Hallock, director of communications at Williston, said 495 students will be on campus, hailing from all over the U.S. as well as 30 different countries.

“We consider our location in Easthampton to be a unique selling point of the school,” Hallock said. “Students love the location, especially being able to walk into town for restaurants or visit shops or go for hikes on Mount Tom. Parents like all that too when they come to visit their kids.”

Williston students also get involved with several local organizations, such as the Easthampton Community Center and the Emily Williston Library.

When classes begin in the fall, the new Mountain View School, housing students in grades K-8, will be fully open to all its students. As the finishing touches were added this year, middle-school students moved in during the spring. Now that construction is complete, the elementary students will begin their classes at Mountain View in the fall.

With the new school project done, LaChapelle has shifted her attention to finding a reuse for the Maple Street, Center, and Pepin schools, the three buildings replaced by Mountain View. Later this summer, the mayor will issue a request for proposals that she hopes will attract the attention of developers who are planning their next construction season.

Naturally, the mayor would like to see the buildings turn into housing.

“Depending on how they are developed, the three buildings could add as many as 150 rental housing units,” she said. “Realistically, we’re hoping to see 70 to 80 units get added to the housing rolls, with 20% to 25% of those designated affordable.”

The search for a developer comes after 18 months of residents working with a consultant to determine the needs and wishes of each neighborhood where the schools are located.

“It’s exciting because every step of the way, we have been talking with residents about the buildings,” the mayor said. “The residents have done an amazing job, and after all their input, it’s safe to say the people have spoken.”

When the people spoke and voted to allow cannabis sales in Easthampton, no one knew what the impact might be on the city. In the beginning, there were fears of higher crime, underage use of cannabis, and fire-suppression issues in the shops. Now, with five dispensaries operating in the city, LaChapelle said none of those concerns came to pass.

Instead, the biggest effect was increased wear and tear on their roads.

“The revenue we’ve received from cannabis has largely been spent on our roads because they have been heavily impacted with the additional traffic,” she told BusinessWest.

The mayor added that it’s actually good news that the impact was on roads because many of them weren’t in good shape before cannabis came to town.

“We had to reprioritize which roads get paved because suddenly there are thousands more people driving on these roads,” she said.

 

Bottom Line

Now that the city is in a good place with its budget and has improved its bond rating since COVID, LaChapelle is reflective on how far Easthampton has come.

“I’m super proud of the people in our city departments and their leaders in how they’ve taken all our projects head on,” she said. “I feel we haven’t dropped any of the balls we were juggling before COVID.”

She quickly added that, because Easthampton is such a desirable place to live, there’s plenty of work to be done going forward.

That’s the reality when you’re the ‘cool-kid city.’

Court Square Project Brings the Past into the Present — and Future

By
Dave Fontaine Jr.
Construction Cover Story

History in the Remaking

Dave Fontaine Jr.

Dave Fontaine Jr.

Crews working on the $64 million initiative to transform the former Court Square Hotel in downtown Springfield into market-rate housing say the project takes them back in time. Actually, it takes them to several different periods of time — from the property’s days as prominent hotel to more recent days, when it hosted a popular tavern and several other businesses. While doing this time-traveling, these same crews are living in the present and confronting a number of challenges as they usher in the next chapter in this property’s intriguing history.

Dave Fontaine Jr. calls it a “cool memento.” Actually, it’s turned out to be more than that.

He was referring to a bid package submitted by his firm, Fontaine Bros. Inc., for redevelopment of the former Court Square Hotel in the heart of downtown Springfield. The date on the three-ring binder, crammed with interior and exterior photographs and other materials, is 2000.

And that wasn’t the first — or only — time the company had submitted a bid on a project to transform the property, now vacant for more than 25 years, for a different use — endeavors that never saw the light of day for one reason for another.

There have been so many in fact, that Fontaine, vice president of the company started by his great-grandfather and his brother, had some humorous material for use when he was asked to say a few words at one of the many ceremonies to mark milestones for the project that actually made it off the drawing board — a $64 million initiative to convert the property into 71 units of market-rate housing.

“I joked that I believe I’m the third generation of Fontaines to bid on the project,” he told BusinessWest, adding that both his father, Dave Sr., and grandfather, Lester, were involved with similar proposals. “We’ve been pricing it over decades, with at least a dozen iterations and many different planned uses.”

More than a quarter century after the first such bid, Fontaine is finally at work in Court Square, with one of its banners hanging on the front of the property. It’s an intriguing project, said Fontaine, one of many the company has handled that falls in the broad category of historical restoration. Others include the transformation of Classical High School into condominiums, Berkshire Hall at the Berkshire School in Sheffield, the public libraries in Holyoke and Shrewsbury, and even the conversion of 95 State St., visible out the windows of the Court Square property, into the home of MGM’s headquarters in Springfield.

Work at Court Square began early this year, he said, noting that the first phase involved weatherizing the property and making it structurally sound, significant steps for a building that was, in his words, in “terrible shape” when crews arrived and set up shop.

One of the original staircases at the Court Square Hotel.

One of the original staircases at the Court Square Hotel.

Actually it was in terrible shape in 2000, as photos in that bid package reveal, he said, adding that conditions only worsened over the past two decades as the elements took their toll on the structure.

“It had been vacant for 20 or 30 years,” he explained. “When we got there, the envelope needed work — and there are still areas where water gets into the building when the weather is poor — and historically there has been no heat in the building in the winter. The building was really on its last legs.”

Repairing and renovating what Mother Nature has damaged is just one of many challenges on this project, said Fontaine, noting that, like all construction projects undertaken at this time, this one has had to contend with everything from supply-chain issues to often dramatic increases in the prices of materials and labor.

“I joked that I believe I’m the third generation of Fontaines to bid on the project. We’ve been pricing it over decades, with at least a dozen iterations and many different planned uses.”

So much so that the Springfield City Council approved an 11th-hour request for $6.5 million in emergency funding to handle cost overruns for the project which came to fruition through a public-private partnership that includes a number of players, from the state, to Wynn Development and Opal Development, to MGM Springfield.

Another challenge is implied in that phrase ‘historical renovation.’ Indeed, the property, which dates to the 1890s, is on several lists of historic properties, said Karl Beaumier, on-site superintendent for the project, adding that, in many respects, crews from Fontaine are dismantling what was in place in the old hotel rooms and other spaces, storing those pieces, and putting them back after mechanicals, equipment, and appliances are installed and finishing work is completed. Everything that goes into the renovated structure, including new windows (600 of them) must be reviewed by the National Park Service.

“We salvaged a tremendous amount of the wainscoting on the corridors — some of it was left here, some of it came off and it’s going back on,” said Beaumier. “All of the doors were salvaged, the door frames, the door cases, the window cases on all the exterior windows, the baseboard, the chair rail, the crown molding — all of that stuff got saved; there are 10 40-foot conex boxes (shipping containers) completely full of salvaged woodwork that has to go back in the building.

“It’s been carefully removed, catalogued, and stored,” he went on. “It will all go back as part of the historical renovation.”

For this issue and its focus on construction, BusinessWest took a hard-hat tour of the property, and talked with Fontaine and Beaumier about the massive undertaking and the steps still to come.

 

Past Due

As they started their tour on the ground floor of the property, most recently home to several storefronts and eventually to be the site of a restaurant, Beaumier and Fontaine said that for the on-site crews, going to work each day also means going back in time.

Or to several different times, to be more precise.

view out one of the windows on the sixth floor

This view out one of the windows on the sixth floor explains why there has always been interest in converting the property for residential use.

Indeed, on the ground floor, the areas housing the storefronts bear evidence of their former uses, especially the space that was home to the tavern known as the Bar Association, a name chosen to reference the many clients from the legal community, many with offices within a block or so from the courthouse just south of the Court Square property.

“It was like things were stuck in time from the late ’80s,” said Fontaine, noting such items as the stained-glass window in the Bar Association and a door that still had the ‘R’ from owner Tony Ravossa’s name. “It’s cool seeing the old storefronts.”

From the ground floor, Beaumier took BusinessWest to the basement, where collected water provided evidence of still-ongoing work to shore up the property, and then to the second floor, where the next use of the property is starting to come into focus.

There, and on the remaining floors, long rows of what used to be hotel rooms —most all of them with doors to the rooms on either side — have been essentially gutted, with the masonry walls that divided them (see photo, page 30) taken down and the groundwork laid for what will become one- and two-bedroom apartments. In one hallway, rows of shower units were waiting for eventual installation.

While the property will have a completely different use than it did a century ago, it will look, in almost all respects, as it did back then, Beaumier explained.

“When we’re done, and we look down this corridor, it’s supposed to look just like it did in 1900,” he told BusinessWest as he gestured down the narrow hallway of the wing of the property that runs north-south toward State Street. “All these doors that went into the individual hotel rooms … we’ve opened up the spaces, so there will probably be two dummy doors for each unit; the doors that we took off have to get pinned back in the wall so that when you look down this corridor, it looks the same as it did historically; every third door will actually open into a unit, the rest will be dummy doors.”

Elaborating, he said that the actual walls to the units were pushed back a foot from where they stood originally, because the original corridor is too narrow for a wheel chair to turn in, an example of how some adjustments have to be made to enable a century-old building to comply with modern building codes and state and federal regulations.

The tour then provided more glimpses into the past as it went to and then down one of the original staircases to what was the lobby area of the former hotel, complete with the remains of a revolving door, marble-covered walls, and a ceiling, now in an advanced state of decay, that will be restored.

“Right now, we’re getting the building structurally back to where it needs to be so we can do the mechanicals and other systems,” said Fontaine adding that the initial phases of this project have involved demolition, structural work, and salvaging a number of features. When these have been completed, crews will move onto installation of those mechanical systems, replacing hundreds of windows, building out the individual apartments, and putting the salvaged items back in.

When the tour reached the sixth floor, Beaumier pointed out one of the north-facing windows to dramatic views of Court Square (see photo, page 26), looks that help explain why there has always been interest in redeveloping the property for housing, and why there has been a high level of interest in this project.

As they walked and pointed out specific areas of note in the sprawling property, Fontaine and Beaumier talked about everything from the significance of the project to Springfield and its central business district to the many challenges involved with undertaking a project like this at this time of soaring prices, supply-chain issues, and a workforce crisis that has affected all sectors of the economy including construction.

Photo by Joe Santa Maria, Kill the Ball Media

Work to convert the property into a mix of residential and retail spaces is expected to be completed in the early fall of 2023. Photo by Joe Santa Maria, Kill the Ball Media

Fontaine, whose family has developed or redeveloped many properties downtown, from the aforementioned State Street project to the expansion of what is now known as the MassMutual Center, to the creation of MarketPlace, said the Court Square is an important next step in the revitalization of that area.

“That downtown area means a lot to us, we’ve handled a lot of projects in that area,” he said. “I grew up in this area, we’ll stay in this area; I want my daughters to be able to stay around here and work and live here if they choose to, and I this is a big step toward making downtown attractive to working professionals and people who want to be downown.”

As for the many challenges that come with building at this time, Fontaine said there have been some adjustments to make.

That includes the emergency funding from the City Council, he said, adding that the amount allocated should cover the escalating cost of the project. But it also includes longer lead times for items and, in some cases, having to use different products or materials because the lead times are too long.

“As with every construction project going on right now, there have been a lot of items with long lead times — significantly longer than normal,” he explained. “We’ve been working through that with the designers to use some products that do what we need them to do, but also get here within the lead times. With the mechanical systems, one of the manufacturers that was specified for the unit heaters had a 52-week lead time; we found something we could get in the time frame in which we needed them.”

 

Finishing Work

The elaborate project is expected to be completed in the early fall of 2023, said Fontaine.

There will certainly be an elaborate ribbon-cutting ceremony at that time, one that will close the book on the long, often-frustrating efforts to create a new life for the historic property, and usher in the next chapter.

Fontaine can also close the book — figuratively but also quite literally — on more than 25 years of bidding on projects to transform the property.

That binder from 2000 is, as Fontaine said, a cool memento, but it’s also a symbol of this property and how long its fate has been a critical issue in Springfield.

 

George O’Brien can be reached at [email protected]

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