SPRINGFIELD — On Tuesday, the Naismith Memorial Basketball Hall of Fame and White Lion Brewing Co. announced the two will collaborate and release a special ale with a commemorative collector’s label designed to capture the imagery of the Hall of Fame’s annual enshrinement program. The collector’s label melds the Hall of Fame’s iconic dome with the city of Springfield skyline into White Lion’s award-winning brand.
“White Lion is extremely honored to partner with the Naismith Memorial Hall of Fame for an annual release affectionately dubbed Enshrinement Legend Series, which pays homage to the birthplace of basketball, the Basketball Hall of Fame, and class honorees,” said Ray Berry, White Lion president. “The city of Springfield is the home of this global sport, and we are excited to play a role in the annual enshrinement-ceremony experience.”
The Basketball Hall of Fame will present the class of 2021 Saturday, Sept. 11 at the MassMutual Center in downtown Springfield.
“There are a number of festivities planned, and the Hall of Fame is extremely excited to highlight our local brewery and our collaboration enshrinement beer,” said John Doleva, Basketball Hall of Fame president and CEO. “Working with the White Lion team in preparation of this release has been such a fun and unique experience. We are committed to work collectively to raise awareness and resources for our Hoophall Assists Program, which gives back to our local community.”