The Federal Restaurant Group
At These Eateries, Guests Will Determine Pace of Reopening
Ralph Santaniello says he’s read the language contained in Gov. Charlie Baker’s decision to bring the state into the final stage of his reopening plan at least a dozen times.
And each time, he came away with the conclusion that the phrase ‘no restrictions’ means … well, no restrictions.
“That means no more mask requirements, no more tables being six feet apart, no barriers, no restrictions on capacity,” said Santaniello, director of Operations for the Federal Restaurant Group, which includes the Federal in Agawam, Vinted in West Hartford, and Posto in Longmeadow.
But just because it’s there in black and white doesn’t mean this restaurant group has to go as far and especially as fast (the date for full reopening was moved from Aug. 1 to May 29, as everyone knows by now) as the governor says it can.
And it won’t.
Indeed, Santaniello — several times, in fact — said it will be customers, the buying public, and not the governor who ultimately determines the pace at which these restaurants work their way back to where they were in the winter of 2020, before COVID-19 reached Western Mass.
“We’re not just going to turn on the faucet right away and have everything back to normal day one — the guests are going to decide things,” he noted. “What we’ll probably do is eliminate the barriers and slowly introduce more seating so the guests get comfortable. We’ll start to ramp up and ease our way back and see how things go.”
For example, while the requirement that tables be six feet apart has been lifted, the three restaurants in the group won’t immediately turn back the clock on such spacing, and will likely start with tables four feet apart and gradually reduce that number, again, with the pace of change and distance set by the public and its perceived comfort level with the surroundings.
“We’re not just going to turn on the faucet right away and have everything back to normal day one — the guests are going to decide things.”
Overall, as his group ramps up in the wake of the reopening announcement, Santaniello is projecting a solid balance to 2021, although projecting numbers is somewhat difficult. He noted, for example, that last summer was very strong for the three restaurants, all of which had outdoor dining, and one reason was because far fewer people were able to vacation out of the area. This summer, more might be able to, but most spots on the Cape and elsewhere are sold out.
“If spring is any indication, our reservations are up — they’re up to even 2019 levels,” he said, adding that the calls for reservations and booking events started picking up several weeks ago as the number of COVID cases started declining and the number of people vaccinated kept increasing.
Santaniello is projecting a strong fourth quarter, which is traditionally the most important three months for most restaurants, and especially the one he was sitting in while talking with BusinessWest, the Federal in Agawam, located in an historic home built just before the Civil War.
It has become a popular gathering spot year-round, he said, but business peaks during the holidays, and he is expecting a hard run on dates in December for holiday parties, especially after most companies, and families, went without last year.
But the next several months will feature a number of challenges, said Santaniello, noting rising food prices and especially the ongoing labor shortages as the two most pressing items on the list. The latter is the one keeping most restaurateurs up at night, he noted, adding quickly that he’s certainly in that group counting sheep.
“Last year, I had employees I was trying to keep on the payroll and no customers; this year, it feels like I have a ton of customers and no employees,” he said. “A good percentage of our employees have not come back yet, or some have left the industry; some are not ready to come to work for any of a number of reasons. Everyone has to do what’s right for them.”
He noted that the problem will actually limit the amount of business he can take on for the foreseeable future.
“Last year, I had employees I was trying to keep on the payroll and no customers; this year, it feels like I have a ton of customers and no employees.”
Indeed, while the Federal has historically been open six nights a week (Sundays are reserved for events), it will go down to five and possibly to four (Wednesday through Saturday, with events on Sunday), in large part due to the staffing situation.
Overall, though, the outlook for 2021 is obviously much better than 2020, he said, adding that he’s optimistic that the employment situation will eventually stabilize, probably by the fall, and overall business, by most projections, will continue to improve as customers feel more comfortable with being indoors and around other people.
“I think we’re going to have a great summer, and it’s going to be an even better fourth quarter,” Santaniello said. “The second quarter is shaping out great, the third quarter will be good, and the fourth quarter and the holiday season will be really, really good.”