This CPA Is Advising Clients to Keep the Seat Belt Buckled
That was the word Julie Quink summoned, after considerable thought, to describe the sentiment of most small-business owners as the calendar turns to 2021.
And it seems like an appropriate choice.
Indeed, regardless of how a business fared in 2020 — and some of her clients actually held up pretty well — Quink, managing partner at the West Springfield-based accounting firm Burkhart Pizzanelli, said most simply don’t know what to expect for the year again. Thus, they are uneasy and likely to be cautious and conservative in the months to come, which will likely play a role in how quickly and profoundly this region bounces back from all the body blows it took over the past 10 months or so.
“I have clients that are doing swimmingly well — they’re in the right industries that are flourishing in this environment — and I have others, third-generation businesses, that are closing; we’re helping them wind down.”
Many of these businesses are also uneasy because they were able to “limp along,” as she put it, thanks to support from the CARES Act, especially in the form of forgivable Paycheck Protection Program (PPP) loans that provided a much-needed cushion from sometimes dramatic drops in revenue.
Starting this past fall, when many businesses effectively spent down their PPP, they’ve been getting a look at operating without a net underneath them, if it can be called that, and for many, it’s a scary proposition.
“That’s why I think we’re going to see the true impact of this crisis over the next 12 months or so, especially as the pandemic continues,” said Quink, adding quickly that, another round of PPP was included in the recently passed stimulus package, little is known about how much help will be available, when, and to whom. And even for those businesses that get another round of help, 2021 is likely to be a struggle, she went on, again because of all that uneasiness.
Quink, like most of those in the accounting and tax field, has a good read on the economy and the factors driving it because her portfolio of clients is diverse and represents virtually every sector. Slicing through the phone calls, the questions asked, and the answers provided, she said some businesses have actually done well during this pandemic (she has a few commercial cleaners, for example), others are holding their own, and still others are really struggling.
“There is such a mixed bag with our clients,” she said, adding that this diversity of performance reflects what’s happening across the region. “I have clients that are doing swimmingly well — they’re in the right industries that are flourishing in this environment — and I have others, third-generation businesses, that are closing; we’re helping them wind down.”
She related the story of a second-generation business, a wholesaler that services the airline industry, among many others. Revenues are down roughly 50% from a year ago, not because there are fewer customers, but because most of the existing customers are ordering far less as their needs have diminished.
“We had a conversation today about how to plan, and I said, ‘you should tighten your belt because I think this is going to be a rough ride this year,’” she recalled, adding that she has given this same advice to many of her clients.
Getting back to that sentiment of uneasiness, Quick said there are many things to be uneasy about, from the ongoing pandemic to a presidential election that, while officially over, has been tumultuous in every way, to the deep uncertainty about the year ahead.
“People are waiting — they’re waiting for things to be final,” she said, using that phrase to describe everything from the stimulus package to the pandemic itself. “And I don’t think the election helped anything; all the events surrounding the election have made people uneasy.”
Still another factor contributing to this state concerns changes that have come to how business is being done, and questions about when, or even if, things will go back to normal.
“I have some clients who are international and can’t fly and can’t participate internationally in person,” she explained. “So they’ve had to refocus on how they do business now, and they don’t really know what the future will bring.”
As for her own profession, 2020 was certainly a different year, one with a tax season that never seemed to end. But it was a good year for most, because clients needed more assistance, or ‘touches,’ as she called them, with PPP and other matters.
And 2021 is certainly shaping up as more of the same, with another round of PPP looming, more questions concerning how to plan for the months and quarters ahead, and more of that uneasiness that will certainly play a large role in determining what kind of year this will be.