Daily News


Gov. Charlie Baker has agreed that the state will pay $56 million to the families of veterans who contracted COVID-19 at the Holyoke Soldiers’ Home in the spring of 2020, one of the nation’s worst outbreaks of the virus. 

Families of 84 veterans who died from COVID will each receive a minimum of $400,000, with an average payment of $500,000, according to lawyers who brought the federal lawsuit in July 2020. The lawsuit on the veterans’ behalf was filed in July 2020, arguing that the Commonwealth “failed in its promise and obligation to care for those veterans.” 

Gov. Baker plans to file legislation seeking $56 million for the claims fund in the coming weeks, according to a statement from his office. 

“No amount of money can bring back the veterans who died or erase the pain and suffering that this tragedy needlessly caused those veterans and their families,” said Thomas Lesser, who represented the families, along with partner Michael Aleo, in a statement. “But justice required that those wrongs not go unaddressed. This settlement recognizes that the tragedy was preventable and never should have happened.” 

Daily News

MONSON — Monson Savings Bank announce the election of five new corporators. At the Bank’s recent annual meeting, it was announced that Nikki Burnett, Cesar Ruiz, John Zienowicz, Ciara Speller, and Christian D’Amour had been elected by existing Corporators.  

 

“We are pleased to welcome our new Corporators to the Monson Savings Bank family. These successful and well-regarded professionals will certainly lend their experience and expertise to add value to the Bank,” said Dan Moriarty, Monson Savings Bank president and CEO. “Our corporators’ values align with ours. They are invested in the wellbeing of our local communities because, like Monson Savings, they are a part of these communities. We are confident in the guidance that they will offer us as Corporators. They will undoubtedly support the bank in better serving our communities.” 

 

Burnett is the executive director of Educare Springfield. She also sits on national committees for the Educare Learning Network, such as the Educare Policy Work Group, the Collaborative Fundraising Advisory Board, and the Red Nose Day Advisory Board. Additionally, she is a trustee for the Community Foundation of Western Mass., and serves on the Distribution Committee as co‐chair; the Diversity, Equity, and Inclusion subcommittee; and the Executive Committee. She is also a member of the Baystate Community Benefits Advisory Council. 

 

Ruiz is the founder, president and CEO of Golden Years Home Services.He was the first Hispanic popularly elected official in the Commonwealth of Massachusetts, serving on the Springfield School Committee from 1980-1986. Prior to founding Golden Years, he worked in banking at Region’s Bank. He was recently recognized as one of business’s most influential Latinos by Hispanic Executive magazine. 

 

Zienowicz is the executive director of the Ware Council on Aging. Furthermore, he sits on the board of directors for the Quaboag Hills Community Coalition, the Ware Cable Access Television, and the Advisory Board for BHN Carson Center. He is a member of the Bay State Eastern Region Community Benefits Advisory Board, the Quaboag Region Coordinating Council, and the Quaboag Hills Substance Use Alliance. 

 

Speller is a well-known weeknight news anchor for Channel 22 WWLP. She serves as a board member for local nonprofit I Found Light Against All Odds, is a member of the National Association of Black Journalists, volunteers for the Miss Western Massachusetts Scholarship Assoc., and is a panelist for Girls Inc. of the Valley. Additionally, she was the recipient of the “Leadership in Broadcasting Award” from Bay Path University in 2019 and a 2021 Boston/New England Regional Emmy Winner. 

 

D’Amouris thedirector of E-Commerce at Big Y World Class Market and a third-generation member of Big Y Foods’ founding D’Amour family. Prior to working at Big Y, he worked at Delta Dental of Rhode Island as a sales and marketing representative. Additionally, he holds a B.A. from Saint Michael College. 

Daily News

HOLYOKE — Alumni, faculty, staff, and friends of Holyoke Community College led a historic day of giving last month, raising more than $192,000 for student support programs during its one-day “Together HCC: Drive to Change Lives” campaign. 

Organizers had set a goal of 300 donors for the 24-hour, April 26, fund drive. The final tally was 418, a 41% increase from 2021.   

“The ‘Together HCC’ campaign has proven to be one of the best examples of how much this community cares about the success of HCC students,” said Patrick Carpenter, HCC director of Institutional Advancement. “When we come together and give what we can, the results are nothing short of astounding.”    

Auto dealer Gary Rome, an HCC Foundation board member, led the way with a $5,000 challenge when the campaign met its goals of securing 300 donors.   

“My father always said, ‘Gary, your education is something no one can take away from you.’ I think that everyone who wants a college education should have that opportunity and I want to do everything I can to make it accessible for all,” Rome said. “I got involved with the HCC Foundation and continue to support this campaign in part to help dispel the misconception that community colleges receive all their funding from the state, and highlight how important it is to raise funds to help support our community college.”    

Another alumni donor was Dylan Pilon, ’12, of Springfield, a former scholarship recipient who graduated from HCC debt free, which allowed him to start his own company, Cloud 9 Marketing in East Longmeadow. 

“I’ve been fortunate to build relationships with fellow alumni and HCC faculty over the past decade,” said Pilon, who matched $10 for each of the first 100 alumni donors for a gift of $1,000. “HCC has positively impacted so many lives because of the continued support from alumni.”    

Caleb Curd, a current HCC student from Westfield, said that receiving an HCC Foundation scholarship is what made college possible for him.   

“Knowing that somebody had the heart to support students like myself really blew me away,” Curd said. “And it inspired me to think about how I can use this time as a springboard to serve other people.”  

In addition to Rome and Pilon, Peg, ’58, and Gary Wendlandt, Jim Izatt, ’59, trustee Robert Gilbert, Foundation board member Carl Eger, ’56, and Shirley Eger, and HCC President Christina Royal all posed matching and challenge gifts for the campaign.    

Donors from 22 different states made gifts during the 24-hour campaign; nearly half are alumni.  

“The heart of Together HCC is our network of alumni, faculty, staff, and community friends,” said Julie Phillips, coordinator of Alumni Relations and Annual Giving. “Because of this community, students can worry less about how they will afford next semester’s tuition or groceries for their families, so they can focus more on their studies.” 

Daily News


AMHERST — Award-winning UMass Dining will hold an on-the-spot interview event on May 16 and 17. The event will run from 11 a.m. to 6 p.m. at the Blue Wall, Campus Center, One Campus Center Way, UMass Amherst. 

Offering both full- and part-time positions, UMass Dining is in search of help in all areas including, but not limited to, culinary, warehouse, custodial, storekeeper, and supervisor positions.  

UMass Dining offers a variety of schedules, competitive salary and a comprehensive benefits package. For those looking to grow within the department, many career advancement opportunities are available. Attendees will be interviewed on site. 

Free parking will be available in the Campus Center garage for the duration of the event. A free meal ticket will also be provided for all attendees. For more information, email [email protected]or call (413) 545-2472. 

Community Spotlight

Community Spotlight

By Mark Morris

Mayor Mike McCabe

Mayor Mike McCabe says he’s gained needed feedback from his visits with business owners and monthly coffee hours.

Four months into his new job, Westfield Mayor Michael McCabe says he loves his work.

“I’m able to make an impact in areas that I wouldn’t have thought I could; the job requires a lot of problem-solving, something I’m used to doing,”said McCabe, who, after serving for 36 years in various capacities with the Westfield Police Department, unseated incumbent Donald Humason in last November’s election.

The same two men squared off in 2019, to a different result, obviously. McCabe ran then, and tried again last year because he thought he could use his leadership skills and ability to build relationships to move the city forward in several key areas. Early in his first year in office, he can already point to some progress and the potential for much more.

He starts downtown, where he’s made a point of visiting every business from Park Square to the Great River Bridge. And as he did so, he visited some that opened just months and even weeks ago, a sign of resilience and growth in a central business district that has struggled for many years.

“I’ve spoken with all the store owners, and I take part in a coffee hour with the chamber every month,” said McCabe, adding that these listening tours are educational in many respects; they let him know what businesses are concerned about, a list topped by traffic.

That’s one topic in McCabe’s wheelhouse, as his last few years with the police department were as traffic commission chairman.

One major traffic issue involves entering and exiting the Mass Turnpike in Westfield. McCabe is working with the Mass. Department of Transportation (MassDOT) to create a new eastbound entrance to the turnpike known as a slip ramp. This would greatly benefit truck traffic while at the same time, relieve much of the backup at the turnpike entrance.

“I’m able to make an impact in areas that I wouldn’t have thought I could; the job requires a lot of problem-solving, something I’m used to doing.”

“The idea is that once you get to the top of North Elm Street, you take a right and you don’t have to stop until you get to Boston,” McCabe said adding that the ramp would reduce wait times for north bound traffic by 66%. “That’s a big number.”

It would also cut in half the wait times for vehicles trying to exit the turnpike from the west during rush periods, where vehicles are often lined up for a half mile trying to access the exit ramp.

While the slip ramp has not yet received formal approval, McCabe said feedback from the state so far has been good. “Fundamentally, there were no issues with what we are proposing,” he said.

Beyond downtown and the turnpike proposal, McCabe and other municipal and business leaders can point to progress on several other fronts, including plans to create a hyper-scale data center in the northwest corner of the city.

According to McCabe, the data center is still only in the planning stage, but if it comes to fruition, this campus of buildings could be the largest development ever undertaken in this region.

Tom Flaherty

Tom Flaherty, general Manager of the Westfield G&E says his internal goal is to see 99% of the city with fiber optic access by 2024.

The plan is for the data center to occupy some 155 acres in the northwest corner of the city and cost $2.7 billion when complete.It would serve as a clearinghouse of sorts for big data companies such as Google, Amazon and Facebook.

Overall, McCabe and other city leaders say Westfield’s bevy of assets — from its location off the turnpike to its abundance of developable land center; from its municipal airport to its municipal utility, which offers a potent mix of attractively priced energy and high-speed internet — are paying dividends for the community and making projects such as the data center feasible.

That much is made clear in this, the latest installment ofBusinessWest’sCommunity Spotlight series.

 

Things are Looking Up

Westfield Barnes Municipal Airport is one area of town where things are literally taking off.

According to Chris Willenborg, airport manager, nearly 50,000 takeoffs and landings occur at Barnes every year. A $4.7 million taxiway apron that was completed late in the fall allows the airport to accommodate larger aircraft and improves operations on both the civilian and military side of the airport.

“Neary 3,700 student athletes fly through Barnes on sports team charter planes,” Willenborg noted. “These flights are typically larger aircraft, which we can now accommodate.”

Three new hangars are currently under construction that will allow Barnes to have 12 to 15 more aircraft based there.

“Right now, there is a waiting list to store aircraft at Barnes,” Willenborg said. “The leases, fuel fees and other associated costs will all generate revenue for Westfield.”

With the Mass Turnpike and I-91 close by, Barnes has become an appealing airport for business aviation, which has Willenborg looking for even more hangar development. Work has also begun for what Willenborg called a “major project in the pipeline.”

“We have a $15 million to $20 million taxiway project going out to bid next year,” he said. “It’s in the design phase now and will involve relocating and widening one of our taxiways.”

On the military side of the airport, Westfield currently houses a fleet of F-15 fighter jets. Last year the Department of Defense invited air bases to make their case for hosting F-35 jets and Barnes made its bid. The DOD is expected to decide by May or June.

“The most important thing about this process is that Barnes will be getting a new fighter jet,” Willenborg said. “We will either bring the F-35 here or we will get the brand-new F-15 EX fighter. Either way, we are anxiously awaiting their decision.”

Developments at Barnes are just some of the newsworthy projects in the northern, industrial end of the city.

Indeed, another growth area for Westfield involves James Hardie Building Products, which will soon move into the former Old Colony Envelope building. Hardie manufactures construction siding products such as backer board, a drywall-type sheet used in wet areas such as bathrooms.

Meanwhile, off Route 202, both Home Depot and Lowe’s maintain distribution centers for the region. Another major retailer will soon join them as Target is planning a warehouse in the same area.

The city has been able to attract these large distribution centers — and become the preferred site for the hyper-scale data center — because of its location, inventory of land and available properties, and the abundance of cheap power and high-speed internet.

Those last two selling points come courtesy of the Westfield Gas & Electric and Whip City Fiber, a division of the G&E continues to install its fiber optic high-speed internet infrastructure in Westfield and many small towns. Tom Flaherty, general manager for the G&E, said Whip City is on track to have 85% of Westfield covered by this time next year.

Chamber of Commerce Executive Director Eric Oulette

Chamber of Commerce Executive Director Eric Oulette says nearly 20 new businesses have opened in Westfield during the pandemic, a sign of entrepreneurial energy in the city.

At the same time, the company is bringing high-speed internet to 19 towns in Western Mass where no internet infrastructure previously existed. For towns like Cummington, Windsor, Heath, and others, it’s an economic boom.

“Real estate agents are using access to Whip City Fiber as a selling point to sell homes,” Flaherty said. “Because they now have internet access, one town official told us they are building five new houses, where before they were lucky to build one house every other year.”

Critics of Whip City Fiber have complained about resources going to other towns while sections of Westfield are still without fiber optic internet. Flaherty said revenues from Whip City Fiber customers in Westfield and the hill towns will help pay for finishing the job in town.

“We have most of Westfield covered and we are tackling some of the more complex and costly areas now,” Flaherty said. Installing the fiber optic cables in apartment complexes and in areas with underground wiring is more complicated and expensive.

“Officially, we hope to see 99% of Westfield with fiber optic access by 2025,” Flaherty said. “My internal goal is 2024.”

 

What’s in Store

Meanwhile, back in downtown Westfield Chamber of Commerce Executive Director Eric Oulette reported that small businesses continue to open in Westfield.

“During the pandemic, nearly 20 new businesses opened; that blew my mind,” he said. “These folks had made the decision to pursue their vision and were undaunted by the pandemic.”

As COVID numbers get under control and the weather warms up, the chamber has returned to hosting in-person events.

“We thought that was important because it’s tough to network from behind a screen,” Oulette said. “When people can be present with each other it leads to more clients and more job opportunities. It even opens the door for us to meet businesses who might want to join the chamber.”

While membership dropped off during the pandemic, Oulette is hoping to grow from the current 230 members to 300 by the end of the year.

Several efforts are in place to encourage small business activity, such as a vacant-storefront initiative, where the city will subsidize a new business by covering half their rent payments for up to two years. There’s also a façade initiative that involves repairing and restoring building fronts for businesses in the city.

McCabe has a vision for downtown that emphasizes retailers who sell consumables.

“That means taking a chance on offering places with eclectic food and more diversity than what’s currently available downtown,” he said.

The mayor also made a promise to himself regarding the hole in downtown where the former Newbury’s store stood before it was destroyed by fire more than 30 years ago. McCabe has plans to turn that lot into a public green space.

“I’d like to see it used for farmers markets or tag sales, or just to have a nice place to eat lunch outside,” he said. “We could do a lot of different things with that space.”

He hopes the green space will be completed by the end of the summer.

“I want to bring the idea forward,” he said. “If it works — great, if it doesn’t, a green space is still better than what’s there now.”

Another goal for McCabe involves creating a sustained partnership with Westfield State University. Linda Thompson joined WSU as its new president just a few months before McCabe became mayor. Because they both began their respective jobs around the same time, McCabe is hopeful they can work together for their mutual benefit.

“President Thompson is a great person to work with and I’m looking forward to what we can do,” McCabe said. “My goal is to have Westfield State graduates consider staying here when they finish college.”

As Westfield pursues all its potential, there may be many new traffic issues in the future. That’s one challenge McCabe would gladly invite.

“I’m all about transportation,”said the man wearing a classic car pattern on his tie.

Home Improvement

Cover Story

Karen Belezarian-Tesini

Karen Belezarian-Tesini says the mood in the ‘coverings’ industry is one of cautious optimism.

Karen Belezarian-Tesini recently returned from Coverings 2022, the largest trade show for the ceramic tile industry in North America.

The four-day event was staged at the Las Vegas Convention Center roughly a month ago, and while there was a good crowd, things weren’t quite back to what they were in 2019, attendance-wise and otherwise, observed Belezarian-Tesini, who has been to quite of few of these as manager of Best Tile’s Springfield location on Belmont Avenue.

Summing up the show, she said that, as always, there were hundreds of thousands of square feet of new products on display, and an opportunity for her and other attendees to get a clear understanding of the latest trends and innovations — which include everything from tile products that “look like wallpaper,” as she put it, to ever-larger sizes of tile for walls and floors — up to 60 inches by 120 inches in some cases, to growing options in porcelain, marble, and glass mosaic products.

“When I started in this business. 8-by-8 was the nominal size, then it was 12-by-12, then 12-by-24,” she explained. “Now, we’re looking at 24-by-24 and 24-by-48; that’s what’s in demand now; it’s not a need, it’s a want, and there’s a lot of want.”

As for the mood at the show … Belezarian-Tesini, described it as one of caution laced with large doses of optimism. The caution part is understandable, she said, given the stories dominating the news lately, everything from runaway inflation and its impact on prices to ongoing supply chain issues; from war in Ukraine to recent talk about the possibility of recession. And then, there’s the stock market and its precipitous decline. In short, there are many colliding factors that may certainly impact large purchases.

“People are cautiously upbeat,” she said. Everyone was so concerned and consumed with COVID — it’s all anyone talked about,” she said. “Then, the economy started to crazy and inflation started to go crazy — so there is caution about what all this means.”

“Overall, 2020 was up and down, but 2021 … was very, very busy. From Jan. 2 on, people were just constantly coming in and calling because they were remodeling. They were stuck at home looking at their four walls. It started picking up in the fall of 2020, and then in 2021, we did crazy business — it was fantastic.”

The accompanying optimism results from ongoing and very upbeat patterns (that’s an industry term) of business, she went on, adding that while the first quarter or two of the pandemic was slow for the broad coverings sector, as both consumers and those in the industry figured things out and waited for some dust to settle, by that fall, things were ‘crazy,’ as she put it. And in many respects, they still are.

“We’re still incredibly busy — things haven’t really slowed down at all,” she told BusinessWest, adding that, despite some gathering clouds, there is general optimism that things will stay this way.

Indeed, the trends, and the mood, on display at the Coverings show in Las Vegas, pretty much echo what Belezarian-Tesini can see and hear at the Belmont Street facility, where the pace of business has been steady since the fall of 2020, when many of those who were essentially trapped at home and not entirely happy with what they were looking at decided to do something about it.

These solid times blend with host of challenges that range from longer wait times for some products to back-ups in the warehouse as ordered products sit and wait as customers wait for other needed items before they proceed with remodeling projects.

Members of the team at Best Tile

Members of the team at Best Tile; from left, Erika Andreson, Ariel Tatsch, Karen Belezarian-Tesini, Alyssa Belanger, and Sarah Rietberg.

“We have some purchase orders that we placed in November, and we still haven’t seen them,” she explained. “But what we have, we have plenty of.”

For this issue and its focus on landscaping and home improvement, BusinessWest talked with Belezarian-Tesini about what she saw in Vegas, what she can see in her own showroom, and what she foresees short and long term.

 

Off-the-wall Comments

The Best Tile location in Springfield is a place where the past, present, and future come together. Sort of. Certainly the past and the present.

This is where Harry Marcus, who, with his wife, Mollie, sold tile out of the back of a car at one point, planted the roots that would eventually grow into a business — known originally as Marcus Tile and eventually as Best Tile — with 28 locations across the Northeast and beyond.

As for the present, this is where those current trends are playing out, and where Belezarian-Tesini and her team are trying to contend with steady demand and those aforementioned challenges mentioned. And as for the future … well, it may not be at this location.

Indeed, Belezarian-Tesini said there has been an ongoing search for a new facility for nearly five years now. It has taken her and other team members across the region and especially to higher-traffic areas, including Riverdale Street in West Springfield and Memorial Avenue in Chicopee.

There have been some “near misses,” as she termed them, especially on Riverdale Street, but a new location has proven elusive. The search continues, because a larger, more modern facility is needed, she said.

Meanwhile, there is also some succession planning going on, said Belezarian-Tesini, adding that she and several other branch managers are approaching retirement, and this proactive, forward-thinking company wants to be ready for that day.

Getting back to the present, and the recent past, Belezarian-Tesini said these are intriguing times for this business and this industry.

Turning the clock back to the start of the pandemic, she said the business managed to stay open, but with some huge adjustments when it came to how business was done.

“We were open, but in the early days, the door was locked,” she explained. “We did everything virtually. Customers would either call in or email; we would gather samples that they saw on our website, we’d put them in a bag, we’d put them outside the front door, the customers would pick up the samples, they’d call in their orders, they’d return their samples back at the door, we’d disinfect everything and put them away, and then we’d start all over.”

Elaborating, she said that because of the reports that COVID could live on surfaces, every piece of tile in the showroom had to be disinfected regularly, at a time when disinfectant was hard to come by. Overall it was a trying time, but unlike many retailers, the company made it through without layoffs and without losing any employees.

“It was crazy,” she went on, adding that by that fall, there would be a different kind of crazy as homeowners, many of them with money to spend because they weren’t spending it on vacations or much of anything else, looked to make some improvements.

“Overall, 2020 was up and down, but 2021 … was very, very busy,” she recalled. “From Jan. 2 on, people were just constantly coming in and calling because they were remodeling. They were stuck at home looking at their four walls. It started picking up in the fall of 2020, and then in 2021, we did crazy business — it was fantastic.”

And, for most part, things have not slowed down to any large degree, she went on, adding that the only thing that has slowed down is the pace of products being shipped from the warehouse to customers, who can’t proceed with a remodeling project until they have everything they need.

“So many of the jobs that we have tile for are sitting in our warehouse, because the customer can’t get the refrigerator or the faucet or tun or the sink or the toilet,” she explained, adding that, overall, this is not a bad problem to have. “The jobs are taking an inordinate amount of time; for a while, it was lumber it was the issue, now it’s things like backer board or the foam board being used for walls now that are on back order. Or, when we get 600 to 700 sheets of it, and within a week, it’s gone — sold out. It’s crazy … we can’t keep up. No one can keep up.”

Because the company is a direct importer, it has not been as hard hit by supply chain issues as some of the smaller companies and stores, she went on, but all players in this industry are being impacted to some extent, whether it’s with delays or the spiraling cost of shipping containers.

“So many of the jobs that we have tile for are sitting in our warehouse, because the customer can’t get the refrigerator or the faucet or tun or the sink or the toilet. The jobs are taking an inordinate amount of time.”

“The cost of shipping has gone through the roof,” she said, uttering each one of those words slowly for emphasis. “What used to cost $4,000 or $5,000 now costs $20,000 to $25,000; it’s crazy.”

Thus far, the company has managed to mostly absorb these increases without passing them on the customer, she said, noting that there has been one increase, while other companies have had several.

 

Flooring Their Customers

As she offered a quick tour of the showroom, Belezarian-Tesini pointed to some of those newer, wall-paper-like patterns, different options in marble and porcelain, and two of those 60-by-120 tile panels that are now in demand — far more on the West Coast than they are here.

‘There are only a few companies around here that could even install something like this,” she told BusinessWest, adding that this may likely change because this is the direction this industry is moving in — or one of them anyway.

For 66 years, Best Tile, and Marcus Tile before that, has been at the forefront of such innovations and trends, she said, adding that this is one pattern that won’t ever change.

As for the rest of them, the company will continue to evolve as it has for the past seven decades and continue to have customers needs … covered.

 

George O’Brien can be reached at [email protected]

Health Care

Seizing the Moment

Dr. Ira Helfand

Dr. Ira Helfand says the war in Ukraine presents an opportunity to gain real progress in ongoing efforts to ban the use of nuclear weapons.

Dr. Ira Helfand notes that, since Russia became the second nation to produce nuclear weapons in the late 1940s, the threat of a global nuclear conflict has always been real.

To most, though, it has never really seemed real, except for the duration of the Cold War, which officially ended more than 30 years ago, and especially that two-week crack in time in 1962 that came to be known as the Cuban Missile Crisis, said Helfand, noting that for many, that event is only something to be read about, not something they lived through.

But the events in Ukraine are changing this narrative, and in a profound — and urgent — way, said Helfand, a retired emergency room physician at Mercy Medical Center and co-chair of the Physicians for Social Responsibility’s Nuclear Weapons Abolition Committee, a name that clearly speaks to its mission.

He told BusinessWest that recent events — not just those in Ukraine but also those in North Korea, as well — have made the threat of nuclear war as real as ever. And while this is certainly a scary time because of these threats, it might also be considered a time of opportunity when it comes to the Nuclear Weapons Abolition Committee and its stated mission.

“If there is to be any good that comes out of this terrible disaster in Ukraine, perhaps it will be an understanding of the need around the world to eliminate nuclear weapons,” he said. “Which will lead to effective political action to achieve that.”

In recent months, Helfand, who has, over the years, spoken to groups ranging from local Rotary clubs to special sessions of the United Nations General Assembly on the subject of preventing nuclear war, has been ramping up such efforts — through speaking engagements, op-ed pieces, and interviews with media out like this one — and using current events to bring more attention to a 75-year-old issue.

“If there is to be any good that comes out of this terrible disaster in Ukraine, perhaps it will be an understanding of the need around the world to eliminate nuclear weapons.”

The initiative is called the ‘Back from the Brink Campaign,’ which is based on the nuclear-freeze campaign of the 1980s, which brought about an end to the Cold War arms race, he said. Except this time, the goal is to get rid of the weapons altogether.

Those behind the effort are “organizing around a simple platform, a simple statement of what U.S. nuclear policy ought to be — a key part of which is a call for the United States to begin now to negotiate with the other eight nuclear-armed countries for a verifiable, enforceable, mutual timetable to eliminate nuclear weapons,” he said. “This is not unilateral disarmament, it’s a call for the United States to lead the negotiations to achieve universal disarmament.”

Organizers have brought resolutions embodying this platform to cities and towns, civic organizations, and faith organizations across the country, he went on, adding that more than 60 municipalities, including Springfield, Worcester, Boston, and others in Massachusetts have signed the statement, as well as several state legislatures.

The goal is to gain a national consensus on the matter, said Helfand, adding that he senses momentum in the ongoing efforts to ban nuclear weapons and the potential for much more.

“The current war in Ukraine is putting this issue before people again in a way that will lead to a good outcome,” he noted. “This issue is back where it ought to have been all this time — on the table and on the public agenda. We’ve been trying to use this occasion to educate people about the danger.”

For this issue, BusinessWest talked at length with Helfand about Back from the Brink and ongoing efforts to prevent a nuclear war by banning such weapons. He expressed the hope that current events may just provide inspiration to bring change on a truly global scale.

 

Understanding the Consequences

Helfand, who has published studies on the medical consequences of nuclear war in the New England Journal of Medicine, the British Medical Journal, the World Medical Journal, and other publications, said one challenge to banning nuclear weapons is a lack of clear understanding among many people about just what a nuclear conflict would be like.

Indeed, he told BusinessWest that many still think in terms of 1945 and the weapons used then when they contemplate nuclear war.

So, he isn’t at all shy about painting what he said is a much more accurate picture, and he did so for BusinessWest.

“If the United States and Russia go to war today, it’s not going to be one relatively small bomb used on one or two cities, as was the case in 1945; it’s going to be many bombs used against many cities, and these bombs will be 10 to 50 times more powerful than the one that destroyed Hiroshima,” he said. “If that were happen, within a thousandth of a second, a fireball would form reaching out two miles in every direction, four miles across. Within this entire area, everything would be vaporized — buildings, trees, people … the upper level of the Earth itself would disappear.

“To a distance of four miles in every direction, the explosion would generate winds of 600 miles per hour,” he went on. “Mechanical forces of that nature destroy anything that human beings can build. To a distance of six miles in every direction, the heat would be so great that automobiles would melt, and to a distance of 16 miles in every direction, the heat would still be so intense that everything flammable would burn — paper, cloth, wood, gasoline, heating oil, plastic … it would all ignite. There would be hundreds of thousands of fires, which over the next half hour, would coalesce into a giant firestorm 32 miles across, covering more than 800 square miles. Within this entire area, the temperature would rise to 1,400 degrees Fahrenheit, all the oxygen would be consumed, and every living thing would die.

“In the case of Boston, we’re talking about 3 million to 5 million people, depending on the time of day,” he continued. “In the case of New York, 12 million to 15 million people, and if we have a major war with Russia, that’s what’s going to happen to every major city in both countries. In addition, the entire economic infrastructure of the country would be destroyed; we would see 200 million to 400 million dead in the first afternoon, but those who survived would be living in an environment with no electric grid, no healthcare system, no internet, no food-distribution system — none of the things we rely on to survive.”

Beyond all of this, there would be enormous effects on climate, he said, noting that perhaps 150 million tons of soot would be deposited into the atmosphere, blocking out the sun, and dropping temperatures across the planet an average of 18 degrees Fahrenheit “which is much colder than the coldest moment of the last ice age.”

Preventing such a calamity has long been the goal of Physicians for Social Responsibility, a national organization of physicians, other health professionals, and others who are concerned about the medical consequences of nuclear war. Started in 1978, the organization has a stated mission to educate the public and decision makers about those medical consequences, “in the hope that a better-educated public and a better-educated body of decision-makers would make smarter decisions about nuclear weapons than they have been making, unfortunately,” said Helfand.

The group is part of an organization called the International Federation for the Prevention of Nuclear War (IFPNW), which has affiliates in 55 countries. In 1997, the IFPNW started a global campaign to abolish nuclear weapons, which, in collaboration with some state governments, led to the adoption at the United Nations in 2017 of the Treaty on the Prohibition of Nuclear Weapons, which entered into force in January 2021.

 

Marshalling Forces

In recent months, the IFPNW has been increasingly active in pushing toward its goal of bringing an end to nuclear weapons, and as noted earlier, it is using the crush of current events to state its case and bring the issue to the fore — or back to the fore.

“For the past 30 years, since the end of the Cold War, the biggest obstacle we’ve faced in doing our work has been the fact that people had thought the nuclear danger had gone away,” Helfand explained. “Back in the ’80s, everyone understood that nuclear war was a real threat; people were concerned about it, and they took political action to try to end the Cold War, work that was ultimately successful. But when the Cold War ended, everyone assumed that the danger had passed, and they stopped paying attention to the issue.

“If the United States and Russia go to war today, it’s not going to be one relatively small bomb used on one or two cities, as was the case in 1945; it’s going to be many bombs used against many cities, and these bombs will be 10 to 50 times more powerful than the one that destroyed Hiroshima.”

“That has changed dramatically in the past few months since Putin invaded Ukraine and issued a series of very explicit nuclear threats,” he went on. “Which, by the way, were responded to by NATO with equally inappropriate nuclear threats.”

Elaborating, Helfand said the current events in Ukraine bring new meaning to sentiments expressed in a quote he attributed to Robert McNamara, U.S. Defense secretary during the Vietnam War.

“He said, famously, ‘we lucked out — it was only luck that prevented nuclear war,’” noted Helfand, adding that have been countless times over the past 77 years when the world almost experienced nuclear war, but didn’t, for reasons that have little to do with the conventional wisdom regarding these weapons.

“There has been this myth, with enormous power attached to it, that nuclear weapons are so terrible that they will deter their own use — no one will ever make the mistake of using them,” he explained. “We know that over the decades, that has not been true.”

Elaborating, he said that over the years, the United States has threatened to use nuclear weapons repeatedly, in many circumstances involving countries that did not have nuclear weapons, and Russia has as well. And beyond these threats, there has always been the threat of something happening by accident.

“There have been many, many occasions when we have come within minutes of nuclear war because one side or the other received a false alert and believed they were under attack by the other side,” he explained. “On many of these occasions, we came within minutes of all-out nuclear war because of a computer glitch or some similar technical mistake.”

Given the immense amount of tension in the world now, another glitch of this kind may well lead to calamity, he said, bringing even more urgency to the matter of banning such weapons.

That course is the only logical choice for the planet, said Helfand, adding that the alternative, staying the current course, is not sound thinking.

“Our current policy — maintaining these enormous arsenals with the expectation that they will never be used — is nothing more than the hope for continued good luck,” he told BusinessWest. “And this is a fairly insane basis for national security policy. We need to plan for the future based on reality, not hopes and prayers.

 

Looming Questions

Returning to that question about whether he’s sensing any momentum on the IPPNW’s broad mission to prevent nuclear war by eliminating such weapons, Helfand said there are a few narratives that could flow from the present situation.

“Those who build nuclear weapons will argue that we need to have more of them — that argument will gain some traction,” he said. “They’ll say ‘the Russians are really bad — we need to be even stronger, as if the 6,000 nuclear weapons we already have are not enough to do what anyone could possibly want to do with them.

“But there will be another narrative as well,” he went on. “As happened after the Cuban Missile Crisis, when both Kennedy and Khrushchev recoiled in horror from what they had almost done, people around the world are going to look at this moment and say, ‘this was a world-wide near-death experience; we cannot keep rolling the dice and hoping that we’re going to be luck every time — we have to get rid of the weapons.’”

That’s why he looks on this very scary time in the history of the world as something else — an opportunity.

Health Care

Shining Example

By Elizabeth Sears

The team at Charlene Manor

The team at Charlene Manor displays the banner announcing that the facility has been honored with the Silver Achievement in Quality Award.

Sometimes accolades and honorifics cannot compare to the rewarding aspects of certain fields of work.

Just ask the staff members at Charlene Manor, a skilled nursing facility in Greenfield that is part of the Berkshire Healthcare system. When speaking with BusinessWest, employees at the facility were unanimous in their opinion that while winning awards — and Charlene Manor recently earned a notable honor — is important, it’s the reasons behind those awards that are far more significant.

“In a hospital, you have people that come and go; in a skilled nursing facility, many of these residents are with us for a long period of time,” Margie Laurin, Charlene Manor’s marketing communications coordinator, explained. “We experience their milestone birthdays with them, we experience their joys and their pains. It’s much more than just providing clinical care — it’s providing that care with a level of compassion that I have not seen in any other work that I’ve done prior to being in this industry.”

Charlene Manor is celebrating its 35th year in operation, having opened in 1987. It has been growing and evolving ever since while remaining true to its mission — to give back to the community and provide a quality level of specialized programs and services that range from cardiac recovery to hospice and palliative care; from diabetes management and education to stroke recovery.

Which brings us to that award. The facility achieved an important distinction in 2021 — the American Health Care Assoc./National Center for Assisted Living (AHCA/NCAL) Silver Achievement in Quality Award.

“We experience their milestone birthdays with them, we experience their joys and their pains. It’s much more than just providing clinical care — it’s providing that care with a level of compassion that I have not seen in any other work that I’ve done prior to being in this industry.”

“Silver recipients have to outline their systematic approaches, and they have to demonstrate their quality and clinical outcomes and the sustainability of their organizational and process results that are linked to these outcomes to ensure success — how they meet certain challenges, and make sure that they meet key customer requirements,” said Laurin, noting that

Charlene Manor was one of two facilities in the Commonwealth that received this achievement.

To put that into perspective, there are more than 400 facilities providing such services in the state. Charlene Manor is the only skilled nursing facility that received this award — the other winner was an assisted living facility from eastern Mass.

“With our silver award, we were able to clearly demonstrate that we made improvements,” said Ashley LeBeau, administrator of Charlene Manor. “We responded to the feedback, which is really the key when you’re asking someone for feedback. You must then respond to it, put plans in place to improve it; we were very much able to do that.”

The team members at Charlene Manor can speak to this improvement with concrete evidence from over the years. The facility has a five-star rating from the Department of Public Health, and that rating has been maintained for more than two years. Customer satisfaction surveys from both short-term and long-term residents have shown improvement as well, and that demonstration contributed to Charlene Manor earning the silver award, said LeBeau.

For this issue, BusinessWest talked with Laurin and LeBeau about the Silver Award, but more about what went into earning it and what the honor says about the facility and its team.

 

Shining Examples

The term ‘skilled nursing’ oftentimes is used interchangeably with assisted living and nursing homes, when in actuality they are quite different. Skilled nursing care refers to a patient’s need for care or treatment that can only be performed by licensed nurses. It can take place in a variety of settings — hospitals, assisted living communities, and in the case of Charlene Manor, skilled nursing facilities.

Skilled nursing is regulated by the Department of Health Centers for Medicare & Medicaid Services (CMS). To be certified by CMS, skilled nursing communities must meet strict criteria. They are subject to periodic inspections to ensure the quality standards are being met.

“That’s why this silver award is so critically important and such an honor — because these are such stringent criteria to have to be met so above and beyond,” said Laurin.

Skilled nursing can encompass a wide range of care. It can mean short-term care after someone has had surgery, physical or occupational therapy, IV therapy, as well as many other forms of care.

“With our silver award, we were able to clearly demonstrate that we made improvements. We responded to the feedback, which is really the key when you’re asking someone for feedback. You must then respond to it, put plans in place to improve it; we were very much able to do that.”

The majority of Charlene Manor’s referrals come from hospitals, but its reach has recently expanded. Due to its high-quality service and the surge seen in hospitals from the pandemic, the Department of Public Health chose to partner with Charlene Manor. Another important collaborative relationship Charlene Manor has is with Pioneer Valley Hospice & Palliative Care.

Skilled nursing staff include a variety of positions including RNs, LPNs, CNAs, medical directors, speech/language pathologists, and resident care assistants. And these professionals work together as a team.

Resident care assistants (RCAs) play an integral role within the facility. It’s an introductory role where individuals who are just starting off in the healthcare career can explore if it’s the right fit for them. They spend an intimate amount of time with residents, providing the most amount of care per day to patients while simultaneously building strong relationships with them.

Charlene Manor focuses on recruiting and aiding those entering the field, now more than ever — since the pandemic began, the skilled nursing industry has lost 241,000 caregivers according to AHCA.

“For this reason, it is critically important for us as an organization — we put in place strategies and do everything we can to encourage and nurture and promote these skilled caregivers within our facilities,” said Laurin. “And Charlene Manor specifically has been a community that has had a really strong history of providing employment opportunities and having good care around these positions.”

LeBeau started as a dining services aid at Charlene Manor’s sister facility in Leeds when she was in high school. She’s been with the organization ever since, going from working in dining services to becoming the director of Admissions. She then earned her AIT, went on to get her administrator’s license, and has been administrator at Charlene Manor now for 11 years.

“One of the things that I am most proud of as a Berkshire Healthcare employee is that our opportunities for growth in this organization are unmatched,” she went on. “There are so many opportunities for growth in this organization.”

LeBeau’s story provides just one example of such growth and opportunities for advancement. Indeed, Berkshire Healthcare offers a nursing program called Stepping Stones which, if accepted, provides aspiring healthcare professionals a tuition-free path to earning certifications and attending nursing school.

“We’ve had a number of entry-level staff go through nursing programs through our Stepping Stones program to become LPNs, RNs … some have gone through to get their BSN, and it’s just incredible the amount that we reinvest because we are not-for-profit,” said LeBeau. “We have a mission, and part of our mission is to reinvest in our people, and we do that every single day here.”

Indeed, while the AHCA/NCAL Silver Achievement in Quality Award is a noteworthy honor, recognition is not the motivation behind Charlene Manor’s skilled nursing services. The most rewarding aspect for those working at the facility is the ability to serve those in Franklin County and beyond.

“The rewards are immense. But speaking about providing care to this population — our residents and patients that we serve become much, much more than that,” said Laurin. “They’re like family. That’s why it’s critically important to recruit and invest in long-standing employees, because these are relationships. This is an industry that is about relationships. Not just the relationships with the residents, but with their families as well.”

A Focus on Care

Simply put, Charlene Manor has put in extraordinary efforts to help take care of their community members, and its Silver Achievement in Quality Award Silver is just one of many examples of how their work is paying off.

“As an organization, we are very proud of the work that Charlene Manor, and Ashley and her team, have done — especially during such a challenging time,” said Laurin.