Daily News

WARE — Mary McGovern, president and CEO of Country Bank, was elected to the board of directors of the Massachusetts Bankers Assoc. (MBA) at its annual meeting in May. Founded in 1905, the MBA is the only association representing FDIC-insured community, regional, and nationwide banks serving consumer and business clients across the Commonwealth.

“As a dynamic industry, it is crucial for the association to incorporate the insights of banking leaders like Mary,” MBA President and CEO Kathleen Murphy said. “Their expertise and experience empower us to fulfill our priorities of delivering exceptional resources, advocacy, and thought leadership to our members, thereby strengthening their ability to serve their clients and communities. The market knowledge that Mary contributes allows the association to anticipate and address emerging banking needs and economic trends, supporting our members as they cater to a vast consumer and business footprint across the Commonwealth.”

Added McGovern, “I am excited to share my election to the board of directors for our industry’s association, which has successfully served banks for 120 years. Serving on the board allows me to work alongside fellow banking leaders to help shape the future of our industry while advocating for policies and initiatives that support Massachusetts banks. This role aligns perfectly with Country Bank’s mission to make a difference in the lives of employees, customers, and communities. By contributing to the broader banking landscape, we are better positioned to deliver innovative and responsible solutions that strengthen the local economies we serve with pride.”

Daily News

CHICOPEE — MicroTek Inc., a nonprofit wire component manufacturer that provides employment support to individuals with disabilities, announced the promotion of Ellie Labonte to the position of sales representative.

Labonte began her career with MicroTek in 2017 as an assembler and progressed to a sales coordinator position, where she managed sales activities by supporting customers and coordinating production with the manufacturing floor. As a sales rep, she will focus on strengthening customer relationships and developing new opportunities.

MicroTek also announced the promotion of Luz Fernandez and Erin Miller to sales coordinator roles. Both employees have significant product knowledge gained from on-the-floor experience as a production supervisor and tooling technician, respectively.

“MicroTek is committed to providing professional development and advancement opportunities to its employees,” the company stated. “This next generation of sales professionals is well-positioned for success.”

Daily News

Nicole Pepin

WESTFIELD — James Hagan, president and CEO of Westfield Bank, announced that Nicole Pepin has been appointed assistant branch manager at the bank’s Park Street location in West Springfield. She will assist in managing all areas of the branch, including customer service, retail and business product sales, employee development, and general operations.

Pepin began working for Westfield Bank 26 years ago as a teller in its Agawam location. She has worked in many of the bank’s communities, as both a teller and better banking specialist, before advancing to her current role. She graduated from Holyoke Community College with an associate degree in business administration.

“Nicole is extremely hardworking and has a large customer base due to her commitment to customer service,” said Heather Zielenski, vice president, branch manager. “She not only goes above and beyond for her customers, but for her team as well.”

Daily News

SPRINGFIELD — In keeping with its community-minded approach to business, Freedom Credit Union recently announced its support for Square One’s “Back to Square One” capital campaign for its new campus. The credit union pledged $7,500 for the project.

“This gift represents Freedom Credit Union’s strong support for our mission and vision for the future of the families who live and work here,” said Kristine Allard, Square One’s vice president of Development & Communication. “We know that our new campus will play a vital role in positioning our region’s young children for long-term success. We are so grateful to our friends at Freedom Credit Union and everyone who has supported our campaign.”

In March of 2023, Square One formally announced plans to expand access to its high-quality early learning and care for the region’s children and families. Since that time, the campaign has succeeded in securing more than $13 million to build a new early learning and family support center in Springfield’s South End, at the same location where Square One once stood prior to the 2011 tornado. The building is slated to open next month.

“We are proud to support the important work Square One does every day to help children and families in our community grow and thrive,” Freedom Credit Union President Glenn Welch said. “Their vision to effect meaningful change that results in more promising futures for children, families, and our community closely reflects our own cooperative spirit.”

Cover Story

Mission: Imperiled

Nicole Blais, CEO of Holyoke Chicopee Springfield Head Start

Nicole Blais, CEO of Holyoke Chicopee Springfield Head Start

 

Nicole Blais was troubled when she clicked the link.

Forwarded to her by her the executive director of the Massachusetts Head Start Assoc., it led to an April 14 U.S. News & World Report article stating that the Trump administration was considering an FY 2026 budget that would zero out funding for Head Start.

Overall, the piece confirmed what Blais, CEO of Holyoke Chicopee Springfield (HCS) Head Start, already knew about the federal budget and this $12 billion line item — that a presidential budget is essentially a wish list, only Congress can allocate federal funding, and Head Start enjoys support on both sides of the aisle.

But she wasn’t in any mood to be complacent.

Indeed, within days, she had penned an op-ed for area media outlets, stating, “HCS Head Start is more than just a program; it is a lifeline that connects families to vital resources. The looming threats of federal funding cuts — especially to programs that safeguard the health and well-being of our children and families — is an issue affecting more than just those we serve.”

On May 2, said Blais, the president unveiled what’s known as a ‘skinny budget,’ which did not list Head Start as a program to be eliminated. But, as with that April 14 article, this latest report, while reassuring, is by no means final.

“That budget is just a proposal that’s sent to Congress. That was a good sign, but we’re still waiting to see the budget that Congress puts together before we exhale.”

“That budget is just a proposal that’s sent to Congress,” she said. “That was a good sign, but we’re still waiting to see the budget that Congress puts together before we exhale.”

There are many nonprofit managers and board members holding their collecting breath these days, including Andrew Morehouse, executive director of the Food Bank of Western Massachusetts, who said proposed cuts to SNAP (Supplemental Nutrition Assistance Program) funding and Medicaid would dramatically increase demand for the agency’s services at a time when demand is already soaring due to inflation and a softening jobs market.

“For the fiscal year October of 2023 to September 2024, we saw a 30% increase, and since then, we’ve seen a 10% increase,” he said, adding that this number will likely increase due to tariffs and other forms of pressure on consumers.

Meanwhile, several grants for area programs and initiatives have already been terminated, including:

• A $20 million grant from the Environmental Protection Agency to Springfield that was slated for home energy retrofits, air pollution monitoring, and de-leading of homes, an initiative involving several area nonprofits;

• A $1 million EPA grant to address asthma in Western Mass. through in-home environmental remediations, such as mold removal and improved ventilation, in Chicopee, Holyoke, and Springfield;

• A $50,000 National Endowment for the Arts (NEA) grant to MASSMoCA in support of Jeffrey Gibson’s “Power Full Because We’re Different” exhibition;

• A $400,000 funding package from the U.S. Department of Agriculture to the Food Bank for the fiscal year ending in August; and

• A $20,000 grant from the NEA to Amherst Cinema for its Bellwether series, which promotes “creative, thoughtful, and inventive approaches to non-fiction cinema,” according to a statement from the theater.

That list, and it is certainly just a partial list, shows that the cuts have come across the broad spectrum of nonprofits, agencies in categories ranging from the arts to public health to food security.

Common denominators, aside from language from the Trump administration stating that the programs in question fall outside the administration’s priorities, are actions to appeal the cuts while also looking for other ways to fund them — when possible.

Andrew Morehouse says looming cuts to SNAP benefits and Medicaid could greatly increase demand for services provided by the Food Bank of Western Massachusetts.

Andrew Morehouse says looming cuts to SNAP benefits and Medicaid could greatly increase demand for services provided by the Food Bank of Western Massachusetts.

That’s not possible with a $20 million grant or even a $1 million grant, but it is with the NEA’s grant to the Amherst Cinema, for example, and also with the cut to the Food Bank’s budget, and both agencies are appealing to the public.

Meanwhile, at least one nonprofit, the YWCA of Western Massachusetts, is considering the launch of a capital campaign to sustain programs that are funded by federal grants that are mostly no longer available (more on this later). And many nonprofits are reaching out to area foundations, not only with appeals for funding, but for support with efforts to find ways to collaborate with other agencies to meet needs within the community and keep their agencies active and financially stable.

“People are reaching out, and not just with appeals for direct funding; we’ve been in conversations with our current grantees and others in the nonprofit ecosystem, and we’ve been having conversations about how else we can be of service in these challenging times,” said Denise Hurst, vice president of Community Impact and Partnerships with the Community Foundation of Western Massachusetts. “They’re asking about opportunities to partner with one another, share ideas, and collaborate in real time to navigate these difficult times.

“There’s still domestic violence going on, there’s still child abuse going on, there’s still sex trafficking going on, there’s still human trafficking going on, and there’s still stalking going on. And that means that the nonprofits in that arena that do that work are being stripped of the funding, and the survivors aren’t able to get the services they need.”

“We’re just four months into this new administration, and we’re really thinking about stabilization and sustainability of the nonprofit ecosystem,” she went on, adding that the region’s nonprofits not only meet critical needs, but they are an important pillar in the Western Mass. economy, providing not only jobs but critical services that benefit employers and their workforces.

For this issue, BusinessWest examines this time of challenge and high anxiety for nonprofits, what’s at stake, and how these agencies are responding.

 

Waiting to Exhale

As she talked about the plight of her agency, Liz Dineen, CEO of the YWCA of Western Massachusetts, shared information concerning grants from the Department of Justice for programs to assist those the agency serves.

They fall into various categories, such as transitional housing assistance grants for victims of domestic violence, dating violence, sexual assault, and stalking; grants to improve the criminal justice response program; the Sexual Assault Forensic Exam hiring and training program; and others, she said, adding that she and her staff continuously peruse the DOJ website, and, specifically, the Office of Violence Against Women, for notices of funding opportunities and apply to whatever is available.

Colleen Shanley-Loveless

Colleen Shanley-Loveless

“Private funding is not going to have the impact of some of these larger grants, and the state can’t make up for all of it.”

But starting in January and the start of the Trump administration, there has been very little available. Indeed, the DOJ recently terminated more than 360 victims’ services grants, which stripped hundreds of millions of dollars away from programs that promote public safety and provide victims and survivors with access to safety, security, and justice.

“Traditionally, at the beginning of February, there’s a bunch of new grants that are posted; they posted several new grants at the beginning of February, and then they pulled every one of them,” she explained. “There were no federal grants at all available for us to pursue.”

Recently, there were a few grants posted, one for Indian tribes and the other for rural areas, which meant this particular YWCA is ineligible for both, she went on, adding that the one program the agency could apply for had just 19 grants for the entire country.

“In the past, we might have had an opportunity to look at 30 to 35 grants; now we’re looking at one,” she said, adding that she’s found it difficult to even talk with anyone at the DOJ to get some direction on what’s happening — or not happening. “There’s a real dearth of opportunities out there right now.”

This reality prompted Dineen to consider a capital campaign so that the agency may continue to provide its services. A feasibility study is now underway, she noted, adding that the question isn’t whether there will be a campaign, but what the monetary goal should be.

“We’re trying to gauge what funders and foundations will be able to give us,” she said, acknowledging that, in most campaigns of this nature, funding is sought for capital projects such as a new building, but in this case, it’s to continue programming for which the agency can no longer secure grant funding.

“There’s still domestic violence going on, there’s still child abuse going on, there’s still sex trafficking going on, there’s still human trafficking going on, and there’s still stalking going on,” she said. “And that means that the nonprofits in that arena that do that work are being stripped of the funding, and the survivors aren’t able to get the services they need.”

What Dineen is experiencing — and her response, in terms of both action to keep programs running and strong words about what will happen if they are curtailed or eliminated — is being repeated across the region, at dozens of nonprofits.

Including Revitalize Community Development Corp. (CDC), where President and CEO Colleen Shanley-Loveless is responding to the termination of that $1 million grant to combat asthma as well as a $1.5 million stake in the EPA grant to Springfield that was terminated.

The former went to the state Department of Public Health, she said, adding that roughly $900,000 was left to be spent on the Healthy Homes program and initiatives that have been successful in bringing the rates of asthma down in this region.

“Indoor air quality in housing is impacted by gas stoves, older housing stock with leaky roofs, poor ventilation, etc.,” she said. “We piloted healthy homes work with Revitalize CDC and the city of Springfield. The work to address housing needs is critical to keep people healthy; these are proven interventions to help folks control asthma.”

Elaborating, she said funds have been terminated, or are in limbo, for several air-quality-related initiatives, including an EPA grant to the Hitchcock Center in Amherst and Springfield’s $20 million EPA Community Challenge grant, and the impact from these cuts could be devastating, with area health officials projecting increases in asthma hospitalizations and the cost of that care, as well as higher morbidity and mortality rates.

Jessica Collins

Jessica Collins

“We were being set up for a decade’s work to engage, educate, and inform people of how climate impacts health, but also to work with partners like the city of Springfield to literally change policy and infrastructure. And now, all of that will be paused.”

Shanley-Loveless said her agency has diverse funding streams and some public support, but nothing that can make up for the loss of millions of dollars in federal grants.

“Private funding is not going to have the impact of some of these larger grants, and the state can’t make up for all of it,” she explained. “And that’s the challenging part; $1.5 million is a large amount — if we apply to a foundation for $50,000, that’s a good amount, but it doesn’t come close to the amount and the impact of those federal grants.”

 

Clearing the Air — or Not

Jessica Collins, executive director of the Public Health Institute of Western Massachusetts, agreed, adding that, while nonprofits of all kinds are under duress, the Trump administration seems to be “piling on” when it comes to those involved with public health.

She has some theories about why, including lingering resentment over how the COVID crisis was handled. But the ‘why’ isn’t as important as the ‘what,’ she noted.

“The attack on climate change is really devastating,” said Collins, adding that her agency was to be a major subcontractor to Springfield to help the city carry out strategies related to that $20 million EPA grant, just one initiative in the broad realm of climate change her agency was slated to be involved in.

“We were being set up for a decade’s work to engage, educate, and inform people of how climate impacts health, but also to work with partners like the city of Springfield to literally change policy and infrastructure,” she said. “And now, all of that will be paused.”

There will be appeals to lawmakers to restore the funds and, in many cases, lawsuits to accomplish that same end, said Collins and others we spoke with, but nonprofits are bracing for the possibility, if not the probability, that they will have to move on without that funding.

And that has implications for individual nonprofits as they look to maintain staff and carry out missions, as well as their various partners in various initiatives.

“Last year, our budget was $4 million, but more than $1 million went out to 35 different organizations in subcontracts,” she explained. “So when we take a hit, everyone else kind of takes a hit as well because we’re seen as a convener and a lot of the funding we get is collaborative.”

And while shoes have already dropped for many nonprofits, others are bracing for the possibility that they might be impacted as well, while hoping they’re not — while at the same time acknowledging that hope is not a strategy.

That’s certainly the case at the Food Bank of Western Massachusetts, where the threat of cuts to SNAP benefits and Medicaid loom large over the agency and all those food pantries and survival centers that it supports.

“To the extent that those programs are cut, more people will turn to their local food pantry, meal site, and, ultimately, the Food Bank for more food,” said Morehouse, adding that a 20% cut in SNAP benefits has been proposed, which, if it becomes reality, would result in the loss of 19 million meals in Western Mass.

“That’s more than the Food Bank provides in a whole year, our entire inventory,” he went on, adding that there are nearly 200,000 people in the four counties of Western Mass. that receive SNAP benefits totaling $35 million a month. “That’s a lot of food, and it would, at the very least, result in a tremendous increase in demand for food assistance to make up for that loss. This would be a devastating blow.”

The same sentiment prevails at HCS Head Start, where Blais is optimistic that Head Start will remain in the federal budget, but not complacent given what’s at stake.

“At a time when the early-education world is rebounding from COVID and we’ve been so focused on providing access, this would be a ginormous step in the wrong direction,” she said, adding that Head Starts are “making noise” locally and nationally about how cuts to the agency would impact young people, families, and businesses still struggling to maintain workforces. “It’s like that ripple on a pond. Head Start reaches so many people; it’s not just families and children in the classroom.”

In the wake of cuts (and possible cuts), area nonprofit leaders are responding in many different ways — from hard looks at other sources of funding to educating the public and elected leaders alike on what’s at stake with these cuts, to looking at ways to collaborate to provide needed services.

Hurst told BusinessWest that the Community Foundation has received calls from nonprofits across a broad spectrum — including public health, the arts, environmental justice, and higher education — about cuts, what they mean, and how their broad impact can be mitigated.

“We’re doing a lot of deep listening, learning, and connecting them with resources,” she said. “We’re connecting them with other organizations so they can think about resource sharing and partnering with other organizations that are also trying to figure out next steps and strategy around culturing some of these funding losses as well as stabilizing internal operations.

“We’re there to listen, and thinking about ways to use that information that we’re gathering to influence and inform how we move forward,” Hurst went on, adding that the discussions are far more about strategies for meeting needs than plugging gaps in funding — because the gaps are too large to plug.

“We’re having discussions and conversations with donors about the importance of giving locally and regionally,” she said, “and how to be more strategic and intentional with their giving, both in the current and the long term.”

Autos Special Coverage

Too Many Moving Parts

 

‘Fascinating.’

That’s the first word Ben Sullivan, chief operating officer at Balise Motor Sales, used to describe the current landscape for the auto industry, and especially dealers, as tariffs of some kind, involving some countries and some products, loom over the sector.

He would use many others, especially ‘uncertainty’ and ‘volatility,’ terms that explain why, by and large, the large Balise stable of dealerships across Western Mass., Connecticut, and Cape Cod isn’t really doing much of anything at this point in response to what’s happening and is conducting what could be described business as usual.

That includes refraining from use of ‘beat the tariffs prices’ advertisements and similar messages that many others have deployed — although they’ve been discussed.

“We just didn’t think we had enough clarity to do that,” Sullivan said, hitting on just how much uncertainty exists today. “If we’re going to say something to our customers, we have to make sure that we’re on solid ground. We absolutely stayed away from creating any kind of frenzy around these things because we just don’t know if it’s true or not.”

But while it’s business as usual in some respects, dealers are certainly doing more business than usual for this time of year.

“Consumers are getting smart when it comes to how to manipulate the market and take advantage of the best opportunity and time to upgrade their vehicle and learning how to really maximize their equity.”

Indeed, while Sullivan said sales in March and April were up 24% over that same period a year ago, Carla Cosenzi, president of TommyCar Auto Group, which has five dealerships in Hampshire County, put the number at more than 30% across all brands, with Hyundai and Volkswagen leading the way.

“We’ve seen a surge in consumer urgency — they’re trying to get ahead of the potential tariffs,” she said. “And, right now, incentives are still good — there are a lot of low APRs available for consumers across the board — and their trade values are worth more than now than they were a month ago or two months ago. That combination is driving a sense of urgency.”

Other impacts include:

• An increase in leasing, as consumers in need of a new car survey the situation and see that option as a way to get a decent price and buy themselves some time until there is more clarity on what will happen long-term, or at least longer-term;

• With uncertainty about new cars, marked growth in demand for used cars, with prices holding generally steady, at least for now, said Cosenzi, adding that this demand translates into those higher trade-in values she mentioned; and

• A similar increase in demand for service contracts as consumers read and hear about how the prices of parts might be soaring as well due to tariffs.

“Consumers are getting smart when it comes to how to manipulate the market and take advantage of the best opportunity and time to upgrade their vehicle and learning how to really maximize their equity,” said Cosenzi as she surveyed the landscape and what’s she’s seeing from her front-row seat regarding all of the above.

Ben Sullivan says there are too many variables and unknowns to say with any kind of certainty what the short and long term look like for auto dealers.

Ben Sullivan says there are too many variables and unknowns to say with any kind of certainty what the short and long term look like for auto dealers.

As for what comes next … well, that’s where uncertainty takes over, especially with headlines changing seemingly every week, or even every day, on the levels of tariffs, possible exemptions, new deals with countries — such as the 90-day truce recently struck with China — and possibly individual manufacturers, and more.

“Nobody’s making major adjustments — the manufacturers are not making wild swings in what they’re doing because the landscape is changing almost by the day,” said Sullivan, who drew a parallel to the recent run on iPhones, a surge that quickly abated when it was announced that there would be exemptions on those products, but then picked up again when it was announced that the chips inside them would not be exempt.

“Overall, I don’t believe the tariff news will end up being as bad as we fear or as good as we hope,” said Sullivan as he summed things up, adding that it is simply too soon to know what will happen in the months and years to come.

Cosenzi agreed, noting that, beyond prices, inventory will be something to watch. Availability will likely become more limited, she said, adding that the great unknowns are when and to what degree this will happen.

“It’s too soon to really know, and it depends on the brand, but we’re starting to see that slowdown with brands like Volvo and VW,” she noted, adding that she doesn’t know if these cars are still in Europe or at the dock waiting for the smoke to clear. “It’s really complicated right now, and it’s very gray, so it’s hard for us to give consumers a clear picture.”

‘Fascinating.’ ‘Complicated.’ ‘Volatile.’ ‘Gray.’ These are the adjectives that describe the current state of the auto sales market, and it appears they will prevail for some time.

 

Driving Forces

March and April are traditionally not big months in the auto industry, said those we spoke with. They’re not bad months, necessarily, but they’re not like February (the real start of the sales season), end of year, or even some summer months, when there are usually deals to be had.

But this year was, of course, different.

With the coming of President Trump’s Liberation Day and news reports of car prices rising several thousand dollars as a result of traiffs, consumers took the initiative and found not only locked-in prices, but some incentives as well, said Cosenzi, adding that demand has been steady across the board, brand-wise, with small to mid-sized SUVs still dominating sales. Overall, the trend continues even as the rhetoric on tariffs continues to soften.

“When you back it up and look into an industry like ours with a truly global supply chain, it is nearly impossible right now to determine all of the impacts.”

Some of these buyers needed a new car, she said, but most were trying to beat the clock when it comes to expected price hikes and reduced availability.

“They may not necessarily be in the market for a new car, but they’re saying, ‘I might as well take advantage of the market conditions and upgrade sooner rather than later,” she explained, adding that this surge speaks to still-high levels of confidence in the economy.

Meanwhile, some manufacturers are price-protecting until the end of May and June in some cases, which provides even more incentive to buy now.

“If someone is in the market for a new car or coming up to be in the market, this is the perfect time to purchase,” said Cosenzi, adding that, while no one has a crystal ball and can say what the landscape will look like in six months or even six weeks, it is unlikely that it will look as good as it does now for consumers.

So, for now, it is still business as usual, and more of it. The overriding question is for how long. And no one really knows.

There are too many variables, especially when it comes to the impact on the thousands of parts that go into a vehicle, how many times these parts cross boundaries, and, thus, how many times they may be subject to a tariff.

“When you back it up and look into an industry like ours with a truly global supply chain, it is nearly impossible right now to determine all of the impacts,” Sullivan said. “A car might be assembled in Alabama, but there are parts from all over the world. And some of those things start as a small part, get put into an assembly, they cross the country border, get into the next stage of development … some of these assemblies might cross a country border seven times. So, if the tariffs become stackable, it would be devastating to consumers.”

Which explains the surge in new-car and used-car buying in March and April, but also the increases in leasing and service contracts as consumers digest the news and look to beat some worst-case scenarios with regard to both pricing and availability.

“With the tariffs, inventories will start to tighten, and consumers want to get ahead of that,” Cosenzi said. “They don’t want to be in a situation like the one they were in with COVID, where if they wanted a car, they really had to sacrifice what they were looking for in terms of color or trim.”

Carla Cosenzi says March and April were much busier than normal amid tariff and inventory concerns, and that trend is continuing.

Carla Cosenzi says March and April were much busier than normal amid tariff and inventory concerns, and that trend is continuing.

While this is certainly a good time to buy, and many consumers are, Sullivan said Balise has been reluctant to encourage consumers to buy now because of the high levels of uncertainty and the pace at which the landscape is changing.

“Most industry analysts say the average car price could go up by between $4,000 and $15,000 if all this comes to pass,” he noted. “There will certainly be some cost increase, but I don’t think it will be as severe as people fear at this point. But there is so much that is not known.”

Dealers are already seeing swings in consumer activity, he went on, adding that, while April was a very strong month for Balise, by late April, as the headlines started to reflect a softening of tone on tariffs, the pace of sales eased accordingly.

He drew some parallels to the early months of COVID, when news of shortages of paper towels and toilet paper sent consumers into stores for what amounted to panic buying.

It’s not quite like that with auto sales, but there was a similar knee-jerk reaction, Sullivan said, adding that the frenzy, if it can be called that, is already abating.

 

Bottom Line

Returning to his analogy with iPhones, Sullivan said it provides some appropriate context for any conjecture on what might happen next in his industry.

“You go to bed one night assuming that your iPhone is going to cost $2,000, and the next morning, it’s still going to be $800 to $900 for the top-end models that it was the day before,” he said, adding that the same is likely — not definite, but likely — to be the case with all those mid-sized SUVs on the market today.

But no one really knows.

So dealers have to be ready, willing, and able to adjust on the fly and absorb whatever comes at them, Cosenzi said, adding that, over the past several years, they’ve had plenty of practice at pivoting.

“This is a really challenging industry anyway, so dealers have to be resilient to be able to be in this business,” she explained. “We know how to pivot quickly and adjust to whatever the customers’ needs and demands are, and that’s what we’re doing in these unsettled times.”

That’s what’s needed when there are so many moving parts, literally and figuratively.

Special Coverage Workforce Development

Focus on the Future

Executive Director Todd Gazda

Executive Director Todd Gazda

“Everyone is a learner.”

Those are the words used on marketing materials for the Collaborative for Educational Services (CES), one of 24 such collaboratives in Massachusetts and arguably the most robust when it comes to programming.

“We’re kind of different than the other 23,” Executive Director Todd Gazda told BusinessWest. “The other 23 collaboratives really focus on special education and direct services to students — autism programs or behavior programs or programs for students with developmental delays, situations where their regular public school district doesn’t have the capacity to effectively meet their needs and they are looking an out-of-district placement.

“What happens is the districts get together and form a collaborative to pool resources and work in a manner that supports maximizing resources,” he explained. “One school district may be too small to apply for a grant, but if the collaborative pulls together three or four or five districts, then they can help coordinate what happens.”

CES does some of that too, and also runs two programs that provide direct services to students: HEC Academy, a special education school in Northampton, and Mount Tom Academy on the Holyoke Community College campus, which serves non-traditional students who, for whatever reason, are having difficulty succeeding in a regular public school setting and need more personalized instruction and support.

“We’ve seen incredible success for the students who attend both of those programs,” Gazda noted.

That said, he added, the Collaborative for Educational Services is much broader than that. For one thing, it runs statewide programs; as one example, for the past 15 years, it has provided all educational programming for the Department of Youth Services (DYS).

“So, for every youth lock-up in the state of Massachusetts, we run the schools. We hire the teachers, we do the curriculum, and it’s just like a regular public school setting.”

CES also provides special education in institutional settings, from DYS to Department of Mental Health programs to county houses of correction. Other statewide services include the Massachusetts Migrant Education Program, which connects migrant youth and their families with services and supports, and the Special Education Surrogate Parent Program, which connects special-education advocates with students whose parents, for whatever reason, aren’t in the picture.

“One of the areas that we’ve really gotten into recently is AI — how do we support districts as they seek to kind of adapt to AI and its use in schools and its use in instruction, and how do we effectively utilize it to support learning in the classroom?”

CES also does a lot of consulting and professional-development work statewide for teachers, schools, and districts, running the gamut from curriculum development to strategic planning.

“One of the areas that we’ve really gotten into recently is AI — how do we support districts as they seek to kind of adapt to AI and its use in schools and its use in instruction, and how do we effectively utilize it to support learning in the classroom?” Gazda explained. “That’s been a big area of growth for us.

“We’ve also done quite a bit of work helping districts navigate difficult conversations. There may be an incident in a school district that creates an emotionally charged atmosphere; we’ll go in and facilitate listening sessions and focus groups and pull people together to help bridge those differences so that people can have thoughtful conversations about their differences. We’ve been doing that work across the Commonwealth as well.”

CES also has an Early Childhood division that serves students “from cradle to career,” Gazda said — from pre-K education all the way up through internship programs to help link them to careers.

“Early Childhood, again, works statewide with school districts, helping them build more robust preschool programs and provide good services to their preschool students,” he explained, adding that other CES programs deal in community wellness, local food policy, and substance-abuse awareness and prevention.

 

Career Goals

One particularly robust element of the collaborative’s services is its workforce development programs.

“We partner with school districts, and they plan and implement a variety of workforce and career development programs for students — skills trainings, career development, helping students create and refine résumés, interviewing skills,” Gazda said. “These are all things we work on with our member districts to help students so, as they look to go into the workforce or prepare for a career, they have this skill set.”

One of those initiatives has been a paid STEM internship program, helping students prepare for careers in science, technology, engineering, and math. Since 2018, the program has placed 265 students in good-paying internships across 28 Western Mass. school districts.

“These are high-school kids who literally get paid to do work in businesses. It’s a leg up for the kids, but it’s also a leg up for local businesses, particularly those in the STEM fields, because it gives them an opportunity to train these students and generate a future workforce for them. It’s a win for everybody.”

While providing support for students in its local districts, as all such collaboratives do, CES also runs statewide programs.

While providing support for students in its local districts, as all such collaboratives do, CES also runs statewide programs.

Placements, typically for between 100 and 270 hours, are typically done over the summer when students have more time and opportunity. The fields include biomedical engineering, molecular biology, biotechnology, biochemistry, polymer science, neuroscience, oncology, nursing, and other fields within the STEM realm.

“They have paid stipends at the state minimum hourly wage or higher,” Gazda noted. “And they get training and support in researching, communicating, interview preparation, cover letter and résumé writing, and internship performance reviews. They gain professional and scientific experience, and they gain references to support college applications and job applications.”

The STEM program has grown from serving 30 students in 2018 to 69 last year, and 98% of participants complete their internships. Those results aren’t a matter of luck, Gazda said.

“There’s a lot of work that goes into matching the student with the employer in the correct field to get that kind of a completion rate. So it’s a good fit,” he noted, adding that, since 2018, the program has served 28 school districts in Western Mass., with 60 employers hosting student interns.

Funding has come from a variety of sources, but the biggest and longest supporter is the Massachusetts Life Sciences Center (MLSC), which supports internships of up to 270 hours.

“We can coordinate with MLSC to pay for 19 placements at UMass Amherst,” he said. “In 2024, the Massachusetts Executive Office of Education’s STEM-focused internship program funded 47 internships and a portion of our director’s salary. Community partners supported three internships, and a private donor in Hadley supported three internships. And we were able to secure private donor funding to support 41 students this summer with paid internships.”

Finding the finances to support this work is always a challenge, Gazda said.

“The problem is uncertainty at the federal level, which is leading to changes in state funding priorities,” he noted. “The Executive Office of Education is no longer offering funding under the STEM internship program, and the Massachusetts Life Sciences Center is reducing its support for student stipends as well. So this is where we find ourselves — in kind of a state of flux, funding-wise.”

CES, founded in 1974 and now the largest collaborative in Massachusetts by membership, geographic size, and revenue — around $39 million last year — gets funding from grants, contracts, and fees for service. But much of its money filters through the state or federal government in some way, meaning it’s vulnerable to the spending cuts happening in Washington`.

“If we run short, I can’t go back to a town and say, ‘we need more money.’ It just doesn’t work that way. We’ve got to earn and raise and generate revenue to support all of the different programming that we do to support our districts,” Gazda said.

“These are high-school kids who literally get paid to do work in businesses. It’s a leg up for the kids, but it’s also a leg up for local businesses, particularly those in the STEM fields, because it gives them an opportunity to train these students and generate a future workforce for them. It’s a win for everybody.”

“Typically, when you have a lot of grant-funded programs, there’s always a certain amount of trepidation about when that grant is going to end. Will you get another one? Will it be extended? And now, that’s kind of heightened by that additional question regarding anything directly from the federal government: are they going to cut it off with no warning?”

He certainly hopes not, noting that the internship programs have no real downside, for either the students or the businesses.

“The employer business partners who host school STEM interns enjoy the re-energizing benefits of mentorship and the additional support to complete certain projects. Employers are given a seat at the table in creating a pipeline of future researchers and workers,” he told BusinessWest. “Having an educated workforce is critical for our business community to thrive, and this is one vehicle whereby we can help make it happen.”

 

Revenue Questions

Gazda was superintendent of schools in Ludlow for nine years and has been working for 24 years in public education. Before that, he was an attorney, doing corporate litigation in New York City.

“I just came to the realization that wasn’t the job I wanted or the life I wanted to live. So I moved back home to Western Mass. and became an eighth-grade history teacher,” he recalled. “It was a little scary making that switch, but I’ve never regretted it once.”

The Ludlow district belongs to the Lower Pioneer Valley Educational Collaborative, the only other collaborative in Western Mass. It primarily runs special education programs, as well as a vocational school. “So it’s a slightly different type of collaborative and more in line with the other collaboratives across the state.”

At CES, Gazda has broadened his focus, applying lessons from the classroom and public school administration to an agency that is doing impactful work across a much wider playing field.

“It is a lot, and trying to keep all those moving parts going, particularly in this fiscal environment, has created challenges for the organization,” he noted, adding that the financial challenges aren’t new. “The pandemic really shook things up, and we’re seeing the results of uncertain finances in districts across the state where they’re being forced to adjust to declining student populations, less revenues, and increased expenses. So there’s a ripple effect that creates the system that we have to work within.”

Still, he remains optimistic, and focused on the work. “We continue to monitor the situation in order to be ready to respond to whatever happens to come next.”

In other words, keep on learning, always with an eye on the future.

Commercial Real Estate Special Coverage

Warrior Mentality

Richard Knight says USA Ninja Challenge not only develops core strength, agility, and flexibility, but offers a positive, supportive environment to get in shape.

 

Richard Knight said the idea for a business that now boasts dozens of franchises across the U.S. — and will soon come to Western Mass. — has its roots in a video found on the internet.

Twelve years ago, he recalled, he was sitting at a luncheon with his friend, Dale Grant, who owned a gymnastics studio in Concord, N.H. with his wife.

“A friend sent a video to him of a child going over homemade obstacles, and we were sitting there saying, ‘that’s just like the TV show American Ninja Warrior,’” Knight recalled.

The child’s enthusiasm was infectious — and the show, which poses a series of challenges along a grueling obstacle course, was peaking in popularity around that time.

At the same time, Grant was lamenting the fact that boys were dropping out of gymnastics — it was becoming harder to keep them engaged as they got older — and he and Knight began talking about opening a different kind of gym. Knight had sold a business in 2008 and was looking for a different opportunity, and in 2015, the pair launched the first USA Ninja Challenge facility in Manchester, N.H.

“The kids see it as variety, working on cool new obstacles. What they’re doing is working different muscle groups — but don’t tell the kids that. They’re having a great time doing something different every week.”

“It’s an interesting model,” said Knight, a New Hampshire native and now the company’s CEO. “We took the basics of our backgrounds from gymnastics and CrossFit and built a curriculum for training children. It’s a different lesson plan every week. The kids see it as variety, working on cool new obstacles. What they’re doing is working different muscle groups — but don’t tell the kids that. They’re having a great time doing something different every week. The variety makes it exciting for them.”

Seven years ago, after a second site opened in Concord, USA Ninja Challenge opened its first franchised location in South Windsor, Conn. Since then, the company has opened — or is in the process of opening — about 50 such locations across the U.S., including three now operating in Massachusetts: in Andover, Marlborough, and, most recently, Norton.

And now Knight and Grant have Western Mass. on their radar. They have researched communities including Northampton, Holyoke, Southampton, and others, and are looking to open up to five locations in and around the Pioneer Valley, with the first expected to open during the first half of 2026.

“All our gyms are doing great in the Massachusetts market, and we’re looking to expand our footprint,” Knight said, before talking about why the company’s franchise model is attractive. “We’ve been able to get 60% of our gym owners to go cash-flow positive in the first month. That’s huge when you start a business — to get to that break-even point. That’s the first hurdle for any business owner. After that, you’re adding kids every month to the program.”

He said USA Ninja Challenge looks for locations within a short driving distance from at least 15,000 to 20,000 people, a quality the Valley has in spades. The sites will ideally have between 3,500 and 8,000 square feet of space.

“It takes about six months to find the right location. We’re looking for light industrial space, flex space — we don’t need retail, similar to a gymnastics studio. That’s what we’re targeting,” he explained. “Once we find a location and sign a lease, it’s 13 weeks to open. It’s highly automated, highly structured, from that point.”

With ambitious plans taking shape, Knight talked with BusinessWest for this issue’s focus on commercial real estate about what USA Ninja Challenge does for kids — and what it can bring to this region.

 

Fit and Focused

Open to boys and girls aged 2 to 17, USA Ninja Challenge is a year-round obstacle-course training program that combines basic skill sets from gymnastics, climbing, cross training, and track and field. The program features six levels to master with a wide variety of progressions, drills, and challenges, including rings, balance obstacles, tumbling surfaces, cargo nets, traverse walls, slack lines, ropes, ladders, and warped walls.

Ninjas that demonstrate their mastery of skills advance to the next level of training, and each participant progresses according to their own ability. Essentially, Knight said, the program aims to build children’s self-esteem, confidence, and sense of accomplishment, one obstacle at a time.

“When I put my stepson in the program, he was probably 20 to 30 pounds overweight and didn’t like school sports, and six months later, he was doing 10 good push-ups and holding a plank. At the end of the year, he was doing 100. Now he’s 21 years old, and he’s a fit young man.

“Traditional sports never worked for him. He didn’t like football, soccer, or basketball. Ninja gives kids of all abilities the chance to be challenged and get in shape, and we can also take top athletes and elevate them even further,” he went on. “The program helps develop core strength, agility, and flexibility for kids. You develop the upper body as well. It really helps in other sports because, if you have a strong core, that helps you with everything you do in life.”

Kids can enroll in memberships for one, two, or three visits a week, and those classes are supplemented with events like birthday parties, camps, and competitions, he added.

“What sets us apart from other franchises is a focus on families and community give-back,” Knight went on. “People we attract as owners are people that want to work with children and develop long-term relationships with families. It’s about helping kids get fit and feeling good about themselves, and putting kids and families first.”

He called the sport a “positive positive,” then explained what that means.

“We’ve been able to get 60% of our gym owners to go cash-flow positive in the first month. That’s huge when you start a business — to get to that break-even point. That’s the first hurdle for any business owner. After that, you’re adding kids every month to the program.”

“Say you go to a basketball game. People in the stands are booing kids, booing players, booing referees, and they’re cheering their own kids as well. In ninja, when we have a competitive event, you cheer for every athlete. There’s no booing. There’s no ‘oh, ref, you’re terrible.’ There’s none of that. The kids get exposed to an environment that’s all about themselves in a very positive environment.

“From a sports standpoint, that is huge with our kids,” he added. “There’s a lot going on in society today, and here, children can be in a very positive environment and feel good about themselves and grow. And that’s very good for us as parents, too.”

As for the community element, franchises have become involved, through fundraisers and other activities, with organizations like school PTAs and PTOs, Girl Scouts and Boy Scouts, 4-H, the American Cancer Society, Best Buddies, and many more.

“It’s really part of our nature to do those things on a regular basis,” Knight said. “So people who tend to be owners really like the family aspect of it, working with children, and the local give-back. That’s what’s unique about our business model, unlike a fast-food restaurant where you can make good money, but may not make the same kinds of relationships.”

 

Olympic Dreams

The latest development that has Knight and Grant excited is the elevation of obstacle course racing to the Summer Olympics, starting in 2028 in Los Angeles.

Specifically, it’s now part of the pentathlon, replacing equestrian show jumping. A few years ago, the International Olympic Committee evaluated a whopping 62 proposals to replace that event before deciding on a ninja-style obstacle course. The other four pentathlon events remain swimming, fencing, pistol shooting, and running.

Knight and Grant both believe this development will further legitimize the sport, providing both opportunities for kids to get fit — particularly those who don’t enjoy traditional youth sports — while boosting the profile of USA Ninja Challenge. Knight expects the number of franchises to reach around 90 within a year.

USA Ninja Challenge is looking to open up to five locations in Western Mass., starting in 2026.

USA Ninja Challenge is looking to open up to five locations in Western Mass., starting in 2026.

“We have a partnership with U.S. Olympics,” he told BusinessWest. “We run competitions for our kids, and top athletes get to train with Olympic coaches in the summer. We’re the only one that has a program like that because we have a curriculum that’s all about progression training for kids.”

“People we attract as owners are people that want to work with children and develop long-term relationships with families.”

The company has also been involved with the Junior Olympics program, offering ideas to help create a pathway for kids to compete for the Olympics in this sport. And it is growing worldwide. The Ultimate Ninja Athlete Assoc. saw about 10,000 kids from 23 countries at its championship in Anaheim, Calif. last year — a tenfold increase from 2023.

And when the Olympics added the sport to its pentathlon, 160 countries immediately signed on — the biggest adoption of any sport introduced to the Olympics, Knight said.

He’s equally excited about the potential of this growing youth activity to get kids active and in shape, a particular concern in this era of copious screen time. An article on the USA Ninja Challenge website touts several studies linking youth fitness to better performance at school as well.

In short, he said, the benefits are manifold, and for Western Mass., they will also include that community element he spoke of, as well as job creation.

“We need people to work with kids and provide kids with a positive, safe environment to develop,” he told BusinessWest, adding that there will be a need for coaches, managers, and other positions at the new gyms when they start to open up in this region next year. “It’s remarkable the positive impact this can have on the community.”

Community Spotlight Special Coverage

Community Spotlight

 

The Daniel Arts Center is one of many individual pieces on the Bard College of Simon’s Rock campus that have caught the attention of developers.

The Daniel Arts Center is one of many individual pieces on the Bard College of Simon’s Rock campus that have caught the attention of developers.

John Weinstein said the phones started ringing seemingly within hours after the news broke last November.

This was the official announcement that Bard College at Simon’s Rock, an institution in Great Barrington for 60 years, would be closing its campus there and relocating programs to Bard College’s main campus in New York for the start of fall classes.

The phone calls were — and are (they’re still coming at a good clip) — from those interested in acquiring and developing all or a piece of the 280-acre campus, with a wide range of specific intentions, including housing.

“The inquiries have ranged from totality to the very granular,” said Weinstein, the school’s vice president and provost, meaning everything from the entire campus to individual buildings to specific pieces of equipment.

Interest in those pieces picked up in intensity with passage of an overlay zone at the recent town meeting, one that will permit many different uses beyond education, said Weinstein, adding that some uses — cannabis facilities and an amusement park, for example — are still not allowed.

The fate of the Bard campus and the prospect of losing such a large contributor to the Great Barrington economy are at the top of a long list of storylines involving this picturesque Southern Berkshires community and its mostly tourism-driven business community.

“The inquiries have ranged from totality to the very granular.”

“This will have an impact on the town in multiple ways,” said Betsy Andrus, executive director of the Southern Berkshire Chamber of Commerce, based in Great Barrington. “We won’t have the influx of students coming into the town for shopping and eating, and you also have teachers and staff, an athletic center, and the Daniel Arts Center; it’s certainly a loss for this area.”

A loss that is in many ways balanced by anticipation about what might come next.

As for other storylines, they include everything from new ownership for several downtown properties — and reshaping of those properties for retail and office use (including a new home for the chamber) as well as residential units — to lingering housing concerns, especially a shortage of affordable, or ‘workforce,’ units, putting a burden on both business owners and their employees.

“This whole area needs more workforce housing; our employees can find places to live, but often at a fairly substantial commute,” said Janis Martinson, executive director of the Mahaiwe Performing Arts Center. “It’s a real challenge; people are coming a long way to get to work because they don’t have a choice.”

Janis Martinson says the Mahaiwe Performing Arts Center will open a second facility later this year, one of many efforts to connect the community to the arts.

Janis Martinson says the Mahaiwe Performing Arts Center will open a second facility later this year, one of many efforts to connect the community to the arts.

On another note (pun intended), this is shaping up to be a big year for the Mahaiwe, built in 1905, which has a full slate of performances on tap — from classic movies like Casablanca, shown on Valentine’s Day, and Sabrina, which aired May 23, to a Brian Cox tribute to opera, comedy, and a wide variety of musical performances — and is set to open an accessory venue in the town’s former fire station.

“A group of businesspeople have restored the firehouse, and they’re leasing us a portion of the first floor,” said Martinson, adding that the building is roughly the same age as the Mahaiwe. “We’re using that as an intimate, flexible performance venue and a concession space.”

The Mahaiwe is one of many key contribitors to a vibrant downtown that has made a near-complete recovery from COVID and extensive infrastructure work in the central business district, said Martinson, adding that, while Great Barrington once had slow times of the year — most of September, for example — it is now vibrant year-round.

“I think the town has grown a little younger,” she said. “And while there used to be some times when it would be pretty sleepy, it’s not like that anymore; this is a 12-month-a-year busy town.”

Andrus agreed, noting that the investments made in several downtown properties will bring more people, and more vibrancy, to the area, with some new businesses and several existing ones with new mailing addresses.

“I think the town has grown a little younger. And while there used to be some times when it would be pretty sleepy, it’s not like that anymore; this is a 12-month-a-year busy town.”

“Change is always a positive thing,” she said, noting that several existing businesses have or will find new and better spots. Meanwhile, new housing units equate to more people living in the central business district — and more opportunities for some workers to shorten their commute.

For this latest installment of its Community Spotlight series, BusinessWest takes an in-depth look at Great Barrington and the many developing stories in this destination community.

 

A Loss — and an Opportunity

Weinstein said the decision to close Bard College’s Great Barrington campus and relocate its various programs — early college and some high-school offerings — came down to numbers.

Getting more specific, he said it was the number of students that would make sustaining that campus feasible. That number is at least 450 and preferably much higher, he noted, adding that the school hasn’t been able to reach that threshold, and with current demographic shifts — specifically fewer high-school-age people — it wasn’t going to get there anytime soon.

So the decision was made to move the school and its programs to the main Bard campus, where economies of scale will make this operation much more sustainable, said Weinstein, adding quickly that, while this move represents a loss for the community, the campus as a whole and its individual parts present a unique development opportunity.

And the zoning overlay district certainly helps in this redevelopment, said Weinstein and others we spoke with, noting that it will permit operation of an athletic center and performing-arts center — those are just two examples — without a school being attached.

“Those most interested in the future of the property did that shift,” said Weinstein, noting that the redevelopment of the campus will afford the town an opportunity to address some of its pressing needs and challenges, a list that certainly includes housing.

Great Barrington at a Glance

Year Incorporated: 1761
Population: 7,172
Area: 45.8 square miles
County: Berkshire
Residential Tax Rate: $13.79
Commercial Tax Rate: $13.79
Median Household Income: $95,490
Median Family Income: $103,135
Type of Government: Open Town Meeting
Largest Employers: Fairview Hospital; Iredale Mineral Cosmetics; Prairie Whale
* Latest information available

Andrus agreed, noting, as Martinson did, that businesses and their employees are impacted by the current lack of affordable housing.

Many of these businesses are in the broad tourism, hospitality, and retail sectors, said Andrus, noting that Great Barrington draws visitors from nearby New York, other communities within the Berkshires, and well beyond. Meanwhile, its population increases threefold in the summer, from 7,000 to 21,000, as snowbirds and those with second homes in the area return.

“With that influx of people, even going to the grocery store can be chaotic,” she noted, adding that the town’s character changes as its population swells, especially the central business district.

Residents and visitors alike enjoy a very walkable downtown that features attractions like the Mahaiwe, a diverse lineup of restaurants, and unique arts-related programs such as Berkshire Busk — organized street entertainment (everything from singers and flamenco dancers to poets and aerialists) that runs on Railroad Street and other parts of the downtown on Friday and Saturday nights from early July to Labor Day.

There have been some changes within this downtown, and more are on the way, as some aging properties have changed hands, said Andrus, adding that this list includes the so-called Mahaiwe Block, the Marble Block, and other properties.

“All these buildings have changed hands to younger, probably more energetic people,” she said, adding that these landmarks are being renovated and, in some cases, reimagined, with mixes of retail, office, and much-needed housing.

The chamber’s new home at 343 Main St., across from Town Hall, is a good example. The property there, acquired and redeveloped by the Alander Group, will house the chamber’s offices as well as an enlarged visitors’ center, as well as other retail, 15 apartments, and a wine bar, said Andrus, noting that, prior to its move, the chamber was in two locations, a small visitors’ booth in front of CVS and a business office on Railroad Street, a situation that was less than ideal.

“It was like working in a cave — it was hard to find; it wasn’t easily accessible,” she said of the Railroad Street location. “Now, we’ve combined the business office and visitors center, and it’s a real improvement.”

The Alander Group also owns the Mahaiwe Block, which houses the performing arts center, she said, adding that it also features retail and housing units.

Meanwhile, at the Marble Block on Main Street, the former Gorham & Norton grocery store, a fixture for generations, is being remade into Robbie’s Community Market, said Andrus, adding that the property will soon feature several apartments as well. As for the market, it will be a collective, including a coffee bar, pizza oven, sandwich shop, and more, combining the past — this was a soda counter decades ago — with the present.

 

Taking Center Stage

These investments, as well as the new or relocated businesses and residents they bring to the area, will create more vibrancy in the downtown, said Andrus, adding that, overall, the downtown continues to thrive and build on its status as a destination.

Martinson agreed. She took the reins as executive director of the Mahaiwe in January 2020, just two months before COVID arrived and essentially shut down its scheduled season.

But the facility survived that challenge by getting creative, she recalled, adding that one of first initiatives that year was to partner with Bard College at Simon’s Rock to create a drive-in movie theater in one of its parking lots.

“They had a parking lot outside their performing arts center that happened to be tiered down a hillside, so we could have all the cars facing in one direction and put the screen at the bottom of the hill,” she recalled, adding that the schedule included a few of the Star Wars movies, American Graffiti, The Princess Bride, and other family stalwarts.

“That’s how we got through summer,” she went on, adding that the Mahaiwe partnered with other performing arts nonprofits in the area to record concerts from its stage in efforts that were more about the arts than revenues. “We managed to stay in touch with our community throughout the pandemic, and that’s really the point — to bring people together, and bring them together around the performing arts.”

This creative spirit continues today, she said, adding that the facility hosted more than 125 individual events last year and will grow that number this year, especially with the opening of the new space in the renovated former fire station.

“We’ll be able to do much more intimate performances there — things that are a little more niche and involving emerging artists and more local artists,” Martinson told BusinessWest. “And we’ll be able to rent that space out to local performing arts organizations.

“We’re really excited about that coming online,” she went on, adding that there have been some ‘sneak previews,’ with a planned opening for later in the year, probably the fall.

The auxiliary theater is part of a broader five-year strategic plan now in year two, said Martinson, adding that, in simple terms, the plan calls for bringing more performing arts than it already brings to its main stage and “reaching further into our community.”

That community includes Great Barrington residents, but also visitors from a wide radius, she said, adding that this town is a true destination, one that has made its way all the way back from the dark days of COVID.

And one that is looking to turn the loss of Bard College at Simon’s Rock into new opportunities.