Daily News

SPRINGFIELD — The Springfield Thunderbirds, Wellpoint, and community partners are teaming up to connect local students and public safety officials through the return of the First Line Program. The initiative, sponsored by Wellpoint and revived from the 2017-18 season, pairs Springfield Public Schools students with Springfield and Hampden County public safety officials for an unforgettable night of hockey, mentorship, and community pride.

“Re-establishing the First Line Program was deeply important to our organization as we continue to strive to be pillars of this community,” Thunderbirds President Nathan Costa said. “This initiative creates meaningful connections between local youth and public safety officials, helping to build trust, inspire dialogue, and strengthen relationships that make Western Massachusetts a better, safer place for everyone.”

Seven students and teachers from Kiley Prep Middle School attended the program kickoff at the Nov. 7 Thunderbirds game, where each student was paired with a Springfield police officer, firefighter, or corrections officer from the Hampden County Sheriff’s Office. The event celebrated community connection, with participants enjoying food, conversation, and hometown pride as they watched the Thunderbirds face the Bridgeport Islanders.

“We aim to empower every individual we serve with the resources and support they need to thrive,” said David Morales, general manager of Wellpoint. “The First Line Program does exactly that. By bringing students together with public safety leaders and community partners through sports, we’re enabling young people to grow and thrive.”

The First Line Program will continue throughout the Thunderbirds’ 2025-26 season, with students and educators from schools across Springfield joining in future games.

“At Springfield Public Schools, we believe that one of the cornerstones of a strong community is shared purpose,” Superintendent Sonia Dinnall said. “The First Line Program reminds our students that they are valued and supported by the people who protect and serve them every day. We are deeply grateful to the Springfield Thunderbirds and Wellpoint for creating this opportunity. When young people and public safety officials come together in positive ways, it fosters compassion and trust — values that make our city stronger.”

Daily News

Victoria LePrevost

PITTSFIELD — Pittsfield Cooperative Bank announced that Victoria LePrevost has joined the bank’s senior leadership team as chief accounting officer.

LePrevost brings more than eight years of experience in public accounting to her new role, most recently serving as a senior manager in Deloitte’s Audit and Assurance practice. Throughout her career, she has worked with a wide range of clients, offering expertise in banking, securities, and capital markets.

A Berkshire County native, LePrevost earned her bachelor’s degree in accounting and an additional liberal studies major in ethics and social responsibility from Bentley University. She is a certified public accountant in Massachusetts and a member of both the American Institute of Certified Public Accountants and the Massachusetts Society of Certified Public Accountants.

“We are thrilled to welcome Victoria to the Co-op Bank leadership team,” President Gregg Levante said. “Her distinguished experience at Deloitte and her passion for community-focused banking make her an exceptional addition to our organization. Victoria’s insight and integrity will strengthen our financial foundation and help us continue delivering trusted, personalized service to the families and businesses that rely on us every day.”

LePrevost will oversee all accounting functions of the bank, supporting its continued commitment to sound financial management and community-focused banking.

Daily News

SPRINGFIELD — The second annual Party with 1 Purpose lit up the Basketball Hall of Fame on Oct. 4, bringing together a sold-out crowd for an evening of inspiration, generosity, and community. Co-hosted by David Fontaine Jr. and Sarah Fontaine, the event raised nearly $470,000 to support Breakthrough T1D’s mission to accelerate life-changing research and ultimately cure type 1 diabetes (T1D).

The evening featured a silent auction filled with unique experiences and local treasures, along with an energetic new live auction that had guests raising their paddles for exclusive trips, dining experiences, and one-of-a-kind items, all to fuel T1D research.

Guests were deeply moved by the stories shared throughout the night. Speaker Katie Bone — a professional rock climber, American Ninja Warrior champion, and proud T1D advocate — delivered a powerful message about perseverance and strength in the face of T1D.

One of the most emotional highlights came during the Fund a Cure segment, featuring a touching video spotlighting Beth, Shane, and Braden Kouflie. Their story — alongside other local T1D warriors — captured the daily realities of living with diabetes and the hope that drives this community forward. Their heartfelt words inspired an outpouring of generosity, resulting in a record-breaking Fund a Cure moment.

The weekend continued on a high note on Oct. 5 with a special event at Pioneer Gymnastics Center in East Longmeadow, where Bone led demonstrations and gave local kids the chance to try out fun, ninja-style activities while hearing her inspiring story as a T1D athlete. The uplifting session brought together Breakthrough T1D families for a morning of connection, encouragement, and empowerment.

“Party with 1 Purpose has become more than just a gala — it’s a movement,” David Fontaine Jr. said. “To see our community come together again, sell out the event, and raise nearly half a million dollars toward a cure — it’s truly humbling.”

All proceeds from the evening will directly fund Breakthrough T1D’s critical research and advocacy work, supporting the more than 1.4 million Americans living with T1D.

Due to overwhelming success and community support, organizers have already announced that Party with 1 Purpose will return next year on Saturday, Oct. 17, 2026.

Daily News

GREENFIELD — Greenfield Community College (GCC) is hosting its fifth annual celebration of first-generation college students with a slate of activities this week, Nov. 10-14.

More than half of all GCC students are first-generation, meaning their parents did not earn a bachelor’s degree, or they self-identify as the first in their immediate family to attend college.

National studies show that completing a college degree remains a powerful driver of economic mobility. Workers with a bachelor’s degree earned about 61% more annually in 2023 than those with only a high-school diploma. Graduates from historically underrepresented or first-generation backgrounds who complete their degrees see stronger long-term gains — such as higher lifelong earnings and lower poverty rates — than peers with similar early-life disadvantages who stop short of a credential.

While Nov. 8 is national First-Generation College Celebration Day, GCC extends the recognition throughout the week with campus-wide activities, food, and community displays honoring the achievements of first-generation students. Faculty and staff who were the first in their families to attend college will also be featured in mini-profiles across campus to highlight shared experiences and foster connection.

GCC student Rebecca Durand shared what being first-generation means to her. “It’s difficult to put into words what it truly means to be the first in my family to go to college and earn a degree. Through four generations, I am the only one who will be graduating from college, and that fills me with immense pride and gratitude. Although I’m doing this in my 50s, it’s never too late to chase your dreams. This journey represents not only my personal determination, but also the hopes and sacrifices of the generations before me who didn’t have the same opportunity. Being a first-generation student means breaking barriers, setting an example, and proving that education has no age limit.”

GCC President Michelle Schutt added that “being a first-generation college student means stepping into unfamiliar territory and carrying your family’s hopes with you. When I first arrived on a college campus, I didn’t always know where to turn or what to expect, but I learned that resilience and curiosity can open every door. I see myself in our students who are the first in their families to pursue higher education, and I want them to know they belong here. Being first-generation isn’t just about being the first; it’s about ensuring you’re not the last. It’s about transforming opportunity into legacy.”

Daily News

HOLYOKE — PeoplesBank announced it will immediately increase funding to regional food banks, survival centers, and food pantries to address the growing issue of food scarcity, donating an additional $100,000 to organizations the bank has already supported this year.

The bank’s executive leadership team, as well as associates throughout the bank, believed that a response to SNAP benefit disruptions and the pressures they are causing on food banks, pantries, and families warranted additional financial assistance.

“We felt it was important to act quickly and address a significant need in our communities, and we hope that others will do the same,” said Amy Roberts, executive vice president and chief administrative officer at PeoplesBank. “Already knowing these community-based food pantries and soup kitchens, and their service to vulnerable populations, we believe they are best positioned to deliver immediate, measurable impact to help people.”

PeoplesBank has already begun to distribute grants of $5,000 to $10,000 to the following organizations: the Food Bank of Western Massachusetts, Connecticut Foodshare, the Care Center of Holyoke, Martin Luther King, Jr. Family Services, Rachel’s Table, Amherst Survival Center, Northampton Survival Center, Lorraine’s Soup Kitchen, Neighbors Helping Neighbors, Providence Ministries – Margaret’s Table, Salvation Army of Holyoke, Family Outreach of Amherst, Gifts of Love, Midwest Food Bank – New England Division, Hands on Hartford, Hartford Interval House, Jewish Federation of Greater Hartford, and Friend to Friend Food Pantry.

“With a 30% surge in demand, we’re deeply concerned about meeting every client’s needs while maintaining the quality of care and support we strive to offer,” said Shannon Rudder, CEO of Martin Luther King, Jr. Family Services. “Families are feeling more vulnerable than ever, and the emotional toll is growing. When community leaders like PeoplesBank step forward in partnership, it’s more than a donation — it’s a powerful act of solidarity. This support helps us respond to the overwhelming need, and when we come together like this, we remind our neighbors that they’re not alone.”

Over the past year, PeoplesBank has made donations totaling $1.8 million in Massachusetts and Connecticut, and $5 million over the last three years. The bank’s associates and board members contributed matching gifts of $55,750 in addition to the 8,500 volunteer hours they contributed to the community.

Daily News

CHICOPEE — As part of International Education Week, Elms College will host a Gaelic football scrimmage on Sunday, Nov. 16 between club teams from UMass Amherst and the University of Connecticut. The game is scheduled for 1 p.m. at Leary Field. Admission is free.

Gaelic football, one of Ireland’s national sports, has roots dating back to the 14th century. The sport has been played in America since the arrival of the first Irish immigrants. It is a fast-paced, high-scoring game combining elements of soccer, basketball, and rugby. The afternoon will provide an opportunity to learn about Irish culture and heritage.

Elms College, under the direction of Irish Fulbright Foreign Language Teaching Assistant Michaela Burke, launched its own Gaelic football club this fall as a fun way to expose students to Irish culture.

International Education Week is a joint initiative of the U.S. Department of Education and the U.S. Department of State, and is part of efforts to promote programs that prepare Americans for a global environment and to attract future leaders from abroad to study in the U.S.

Daily News

STOCKBRIDGE — A holiday tradition continues at Berkshire Botanical Garden (BBG) on Friday, Saturday, and Sunday, Dec. 5-7, with Holiday Marketplace, featuring a preview party and Gallery of Wreaths.

The festivities begin Friday evening, Dec. 5, in BBG’s Center House from 5 to 7 p.m. The party includes early wreath-buying opportunities, live music, hors d’oeuvres and a raw bar, and festive libations. This is a pre-registered event. Admission is $75 for members and $100 for non-members.

The Marketplace runs Saturday and Sunday, Dec. 6-7, from 10 a.m. to 4 p.m. and will feature artisan vendors from throughout the region as well as a collection of one-of-a-kind designer wreaths, an assortment of holiday-blooming amaryllis and paperwhites in decorative and clay containers, succulent arrangements, garlands, hanging terrariums, and other gift items. The weekend festivities will include live music, s’mores around a campfire, and hot drinks from the Best Damn Espresso coffee truck.

Established in 1934 as the Berkshire Garden Center and revered as one of the older public display gardens in the Northeast, Berkshire Botanical Garden, located at 5 West Stockbridge Road in Stockbridge, is a not-for-profit, membership-supported educational organization encompassing 24 acres of land at the intersection of Routes 102 and 183.

Cover Story

A Time to Re-energize

Michael Treash

 

“This is complicated, but it’s not that complex.”

That’s how Michael Treash chose to describe the challenges he faces as he takes the helm at Health New England, and there are many of them, including those common to all health plans — everything from the rising cost of healthcare to the poor image of this industry to integrating technology (and paying for it).

But his most immediate challenge involves re-energizing a company that was due to be sold by its parent, Baystate Health, before that sale was terminated, and creating a growth plan for the short and long terms. And here’s where it’s not that complex, he told BusinessWest.

“We’re going to have to focus on growth and on opportunities,” he said, noting that the vast majority of these lie within Medicare and with small-business groups. “We can focus on a handful of things, most of them quality-driven, where we can change the narrative and change the game.”

Elaborating, he said doing this comes down to listening, responding, and providing value to members, and Treash firmly believes that provider-based health plans, like Health New England, are uniquely positioned to create needed trust and generate value for members.

“The beauty of provider-based health plans, the integrated system, is that we can work with our clinical partners to craft messages,” he went on. “Let’s be honest — when you list what industries you trust the most, rarely do you see health insurers on this list; we’re just above tobacco companies, usually. People trust their physician and their pharmacist more than they trust us. We can craft a really meaningful message, and that is our opportunity; that’s how we transfer power to the consumer.”

Treash most recently served as chief operating officer and senior vice president at Health Alliance Plan in Detroit, and his previous leadership roles include vice president of Enterprise Operations at Priority Health in Grand Rapids, Mich., interim CEO of Missouri Health Care Cooperative, COO of the Outsource Group, and executive vice president and COO at Mercy Health Plans in Chesterfield, Mo.

“You can actually work with physicians and nurses and people who are on the front lines, and not many people who work with insurers can say that. That’s what attracts me. It’s a unique space — I can stay close to the customer; I can stay close to the clinician. That’s how you innovate; that’s how you influence the customer experience. I wouldn’t give up this space for anything.”

Treash’s appointment comes just a few months after that planned sale of Health New England to Point32Health was effectively terminated. When asked if the company lost momentum, in all its various forms — from workforce morale to making needed investments in technology — during the lengthy sale process, and how much, Treash didn’t answer that question directly, opting instead to focus on what will happen next, and also what happened at Health Alliance Plan.

“I got there right after an acquisition didn’t go through. The organization needed an energy boost, and it needed to get re-engaged with its parent, similar to where we’re at,” he explained. “Eight years later, we were an organization where people wanted to come to work for us, we were making money while the rest of the insurers in the state were losing money, and we were growing.

“We can do it here,” he went on, adding that he intends to draw on his vast experience with provider-based plans to generate growth, as he did at Priority Health, which is in many ways similar to Health New England and served a region comparable to this one.

“It was owned by a large provider system, it’s a mid-sized city, the competitive landscape is pretty darned similar,” he explained. “When I was there, we had incredible growth; we went from 700,000 members to 1.1 million, and we did that by focusing on Medicare, we focused on quality, we focused on the customer experience.”

The plan will be to do the same at Health New England, where there will be a hard focus on Medicare and certain segments within it amid the ongoing open enrollment period.

“Age 65 — that is our sweet spot because they’re new to Medicare and they’re making decisions,” he said, while explaining one example of broad and emerging strategies to grow membership, currently at about 164,000. “We have to get in front of them and illustrate that we can offer a different experience.”

“There’s an adage in this industry … if you just do the basics well, you can really get ahead,” he went on. “I believe that, but things are changing; I don’t think doing the basics well is good enough anymore — we really have to use our data assets and use our collective insights into the patient experience, and we need to morph that into something which is tangible.”

“When I say, ‘this is where we’re going to head,’ so far, what I’ve heard is, ‘that’s great; how fast can we go?’”

For this issue, BusinessWest talked at length with Treash about his plans for re-energizing the company and achieving the kind of growth he’s generated elsewhere.

 

Making Connections

Treash said he has spent almost his entire career with provider-based health plans and described this as a “unique space,” one he enjoys working within.

“You can actually work with physicians and nurses and people who are on the front lines, and not many people who work with insurers can say that,” he explained. “That’s what attracts me. It’s a unique space — I can stay close to the customer; I can stay close to the clinician. That’s how you innovate; that’s how you influence the customer experience. I wouldn’t give up this space for anything.

“The provider space itself … we’re constantly in marriage counseling between the two of us; when we’re aligned, it is remarkable what we can accomplish,” he went on. “I’ve been with provider-based health plans in competitive markets such as Detroit and St. Louis, and I’ve also been in smaller cities and rural areas in Texas and West Michigan. It’s different challenges; in competitive markets, like Boston, it’s a challenge — you have competitive health systems; you have competitive health plans. It’s very different in a market like this, where you have a unique opportunity to connect with the community, and part of our challenge here is that we are — and we can be more of — a driver of the local economy.”

Treash arrived in Springfield in mid-October and immediately commenced what he called a comprehensive listening tour, one that will continue for some time and involve a number of constituencies, including local officials, business leaders, those in the healthcare community, and, especially, his own employees, who have been through a challenging time for the company and the industry.

“They’ve been through the ringer, and right now, they want direction,” he explained. “I’m getting good responses, though. When I say, ‘this is where we’re going to head,’ so far, what I’ve heard is, ‘that’s great; how fast can we go?’”

As noted earlier, he didn’t want to talk about the sale that was terminated and what was lost during that process. “If I had a time machine, I’d go back and try to change that narrative, but I can’t do that right now — the only thing I can speak to is where we go from here.

“Right now, we’ve got to get energized, and where we can get energized is by focusing on Medicare, because we have opportunities there to change the experience of Medicare. We have opportunity to grow; we have opportunity to recapture revenue which is leaving Western Mass. — these are things I can change.”

“And right now, we’ve got to get energized, and where we can get energized is by focusing on Medicare, because we have opportunities there to change the experience of Medicare. We have opportunity to grow; we have opportunity to recapture revenue which is leaving Western Mass. — these are things I can change.”

Assessing the current landscape for providers, Treash acknowledged the obvious — “in this business, scale is our enemy.”

“We have to do the same things that United does, Aetna does, Cigna does, Blue Cross of Massachusetts does, but we don’t have 5 million members to spread those fixed costs across,” he explained, adding that, despite this size disadvantage, the company can compete by making full and effective use of technology and data.

“We’re at an inflection point in this industry right now,” he said. “The game is about data and insights, using your combined data assets to drive insights, and that’s not very capital-intensive; that’s about training your leaders and asking your leaders, mid-career, to shift and enter the gray area.

“Most of my folks, if you ask them — and if you go to any insurer and ask the people who have fancy titles — ‘on your résumé, do you have anything about how you use data to grow the business, improve the business, and improve the customer experience?’ you will not see a single hand go up.

“Then, if you ask them, ‘do you think you need to add that to your résumé to advance your career in the next decade?’ every hand would go up; they get it,” he continued. “That is the equalizer for us. We’ll use our data assets to create a new way to compete through customer experience.”

 

Healthy Discussions

As he talked about where he wants to take the company, Treash related a recent experience at Austin Airport and Southwest Airlines.

“There was this big digital board, and they’ve got, ‘Gate A13 — Better Hurry Up.’ ‘Gate A14 — You Have Time for a Cup of Coffee.’ ‘Gate A15 — You Can Grab Breakfast.’ I thought, ‘that’s great because that’s what I really wanted to know.’ They thought ahead to what the consumer was thinking.

“That’s our opportunity,” he went on. “Our opportunity is to see craziness and the things that go off the rails before you do and get in front of it. And if something does go off the rails, acknowledge it; I don’t want to make you have to call me.”

Such thinking will help drive the growth strategy for Health New England, the blueprint for which will emerge in the months to come, he said, emphasizing that the opportunities are in Medicare and small-employer groups.

With the latter, he acknowledged that small businesses are certainly the mainstay of the regional economy, and thus there is obvious potential for growth.

But there is also considerable competition for that segment of the market, he said, adding that he faces a learning curve when it comes to this specific market and its needs, as well as the broker community that plays a vital role in this process.

With Medicare, the basic strategy calls for segmenting the market and responding to the needs of the various segments, he explained.

“That creates real opportunities when we engage with providers because now we look at Medicare differently,” Treash noted. “As an insurer, we need to have a mix — we need to have folks out there who are going to supplement the folks who are sick, and you need to have those people who have a lot going on in their lives healthcare-wise, because we’re a nonprofit organization, and we have a fiduciary responsibility to serve everyone; you have to balance it out.”

As an example of these segments, he mentioned younger seniors new to Medicare.

“It takes us a couple of years to get them engaged and get them to the point where we have a meaningful, engaged relationship,” he noted. “If we lose them in that first two years, we’ve lost a lot of effort. We have to get people to year two, which means engaging them on a personal level, reminding them why they enrolled in Health New England and getting their physician partners involved and doing outreach.

“If we get them to year two, they become more comfortable with us because it’s a very price-sensitive market, and price elasticity is sky-high,” he continued. “Once we get them to year two, we’ve done our job engaging them in a meaningful manner, the price elasticity goes down, and we’ve created that stickiness.”

Meanwhile, within all segments, the company must work hard to understand how to meet and communicate with them, Treash told BusinessWest.

“How you connect with someone who’s going through cancer is very different from how you connect with someone dealing with pulmonary disease and learning how to live with that on an ongoing basis,” he said. “We have to figure out how we message those individuals and where we message them. We don’t want to see providers texting people with a cancer diagnosis, but there are certain things you want to hear from your provider on your time.

“The folks aging into Medicare right now are digital junkies,” he went on. “If you are not present with them both on an individual basis — taking their phone calls and being willing to have one-on-ones with them — and if you’re not willing to meet them on their iPad, you’re falling down.”

Rather than fall down, Treash wants Health New England to move up, grow membership, become an employer of choice, and broaden its overall impact in the community.

And as he said, the path to get there is complicated, but not that complex.

Business Talk Podcast Special Coverage

With new episodes airing every other Monday, BusinessTalk features in-depth interviews and discussions with local industry leaders who offer thoughtful perspectives on the Western Massachusetts economy and the many business ventures that keep it running. BusinessTalk is sponsored and presented by Greenfield Cooperative Bank.

Go HERE to view all episodes

Episode 246: November 10, 2025

Joe Bednar talks with Chelsea Kline, Executive Director, Cancer Connection: Leading with Empathy and Impact

Chelsea Kline has long had a passion for helping people who are struggling, and found the perfect outlet for that as executive director of Cancer Connection, the Northampton-based nonprofit that offers a raft of services — from support groups to integrative therapies to the all-important model of ‘befriending’ — to people dealing with a cancer diagnosis, as well as their families and caregivers. On the next episode of BusinessTalk, Chelsea talks with BusinessWest Editor Joe Bednar about the many community connections that make it all happen, her committed team at Cancer Connection, the many ways people can support the mission, and why it’s so gratifying to be named to BusinessWest’s Women of Impact class of 2025. It’s must listening, so tune into BusinessTalk, a podcast presented by BusinessWest on both audio and video platforms, and sponsored by Greenfield Cooperative Bank.

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Banking and Financial Services Special Coverage

Lending Perspective

Matt Garrity says declining interest rates are typically good for the consumer and good for business.

Matt Garrity says declining interest rates are typically good for the consumer and good for business.

The Federal Reserve’s decisions to lower its federal funds rate by a quarter-point in September, then another quarter-point in late October — landing at 3.75% — were good news to consumers and borrowers.

“A declining interest rate is good for the consumer and good for business; a business that’s borrowing on a regular basis for working capital can enjoy lower costs from that,” said Matt Garrity, president of Florence Bank. “A higher rate is more difficult for consumers.”

But the story is more complicated than that for banks themselves. The interest rate environment tends to be a mixed bag for financial institutions, impacting their core profitability, demand for loans, and the value of their balance sheets.

The primary mechanism for this calculation is net interest margin, the difference between the interest income banks earn on assets (loans and securities) and the interest expense they pay on liabilities (deposits and borrowed funds).

In a rising interest rate environment, banks’ profitability often increases, particularly in the short term. They can increase the interest rates they charge on new variable-rate loans more quickly than they raise the interest rates they pay on customer deposits, which widens the net interest margin. Meanwhile, yields on new loans and short-term securities increase, boosting overall interest income.

“When there’s a lot of volatile movement, like a couple of years ago, when the rates went up 400 basis points in a very short time, that causes a lot of problems because the market is moving too fast, and it’s hard for banks to rightsize, and it usually causes volatility on the lending side of things.”

At the same time, however, as borrowing becomes more expensive, consumers and businesses may be less willing to take out new loans for major purchases, which can slow loan growth.

Conversely, in a falling interest rate environment, bank profitability tends to be challenged, especially over the medium to long term. The rates banks earn on new and existing variable-rate assets fall faster than the rates they can cut on deposits, squeezing net interest margins.

“Banks are impacted in different ways when the Fed reduces interest rates. Most banks use the Federal Home Loan Bank, which borrows based on fed fund rates, so as the Fed reduces rates, those costs go down for banks,” Garrity said, while revenue falls for variable-rate loans.

Meanwhile, borrowers are more likely to refinance existing high-interest loans into new, lower-interest loans, which reduces the bank’s expected interest income on its existing portfolio.

However, lower interest rates make borrowing cheaper, which encourages consumer spending and business investment, increasing the volume of loans and potentially offsetting some of the margin pressure. “Certain investments make more sense with the lower rate,” Garrity said.

PeoplesBank President Brian Canina noted that, “when the Fed adjusts rates, it has a more immediate impact on deposit rates. On the loan side, it’s typically based off of a long-term rate. For example, a 30-year fixed rate more typically correlates with a 10-year treasury rate. There are some exceptions to that with credit cards and some home equity lines of credit; those are going to be more tied to the fed funds rate. But for the most part, when there’s a spread between the fed funds rate and the 10-year point of the treasury curve, that’s what drives profitability for the bank.”

Whether interest rates are high or low, Brian Canina says, what bankers are looking for is stability.

Whether interest rates are high or low, Brian Canina says, what bankers are looking for is stability.

What banks don’t like, he said, is a situation in which short-term rates rise faster than long-term rates, causing a flattened or inverted yield curve, which is what happened when rates shot up in 2022. “Banks were challenged by these underwater rates, but over time things normalize, and profitability comes back.”

Essentially, Canina added, what bankers are really looking for is stability in the interest rate environment.

“When there’s a lot of volatile movement, like a couple of years ago, when the rates went up 400 basis points in a very short time, that causes a lot of problems because the market is moving too fast, and it’s hard for banks to rightsize, and it usually causes volatility on the lending side of things. Essentially, more of a stable environment in interest rate changes, whether that be increases or decreases, and maintaining a steepness in the yield curve is ideal for a banker.”

 

Home Sweet Home

Interestingly, mortgage rates rose in the wake of both Fed fund cuts, jumping from 6.13% to 6.33% in the hours around the Oct. 29 Fed meeting. The reason is that the bond market had already priced in a cut, and commentary from Fed Chair Jerome Powell tamped expectations for another rate cut in December.

In fact, typically, when a fed funds rate cut is anticipated, mortgage rates usually fall in the weeks leading up to the meeting, but don’t necessarily continue to decrease afterward. In 2024, mortgage rates fell sharply throughout August and early September as people expected the Fed to lower its rate at its September meeting, but they stopped decreasing significantly after the meeting, a trend repeated after two additional rate cuts later that year and, as noted, twice again in recent weeks.

Mortgage rates remain problematic for a number of reasons.

“Folks who are currently paying a lower interest rate don’t want to give that up for what could be a higher rate, which causes lower inventory — people are not putting their homes on the market, and that impacts affordability.”

“We’ve seen, across the country and in our region in the last few years, how it’s impacted folks and led to lower inventory on the market because folks who are currently paying a lower interest rate don’t want to give that up for what could be a higher rate, which causes lower inventory — people are not putting their homes on the market, and that impacts affordability,” Garrity explained.

Canina agreed. “What’s causing fewer homes to be available for purchase is that so many of them are tied to a sub-3% mortgage,” he said, a situation that took many years to develop.

Essentially, when interest rates cratered after the Great Recession (and fell again in the immediate wake of the pandemic), many homeowners refinanced to take advantage. And many of them who might otherwise looking for a new home don’t want to trade in that rate for something around 7%, so they’ve been sitting on their homes, reducing inventory in the market.

“I don’t know how long it’ll take before that changes, because so much of the banks’ books are now 3% on 30-year mortgages,” he explained, and the refi market has been non-existent.

“Once you get below 6% mortgages, you could start seeing an increase in residential lending refinancing, as people with 7% mortgages might want to refinance to, say, 5.5%,” he added — but that won’t be immediate. “Typically, you have a delay. No one wants to jump in immediately, and we don’t know what the inflection point will be to spur increased demand.”

“It’s been steady. I think, because of general uncertainty, you’ve got people sitting on the sidelines. I wouldn’t say it’s robust market, but it’s not a stalling market. There is activity going on; it’s just modest.”

Still Canina stressed that, “for new mortgages, the demand is not being driven by an interest rate; it’s being driven by the availability of homes in the market” — which causes prices to soar, creating another barrier for people to get into homeownership.

 

Broad View

Overall, banks are generally optimistic about the current environment, after struggling with profitability following those sharp rate increases in 2022 and 2023 and building back from that ever since.

“As we move through this environment, it’s been a very good year for us,” Garrity said. “We continue to grow customers, and we’re growing and expanding our footprint, opening a new branch in Holyoke early next year. It’s been a successful 2025 for us, and it’s looking to be a successful 2026 as well.”

On the lending side, Canina noted, “it’s been steady. I think, because of general uncertainty, you’ve got people sitting on the sidelines. I wouldn’t say it’s robust market, but it’s not a stalling market. There is activity going on; it’s just modest.”

He believes lending activity will respond to clearing skies, however, and lowering rates won’t hurt.

“The uncertainty is due to what’s happened and what’s going to continue to happen in the economy. People don’t want to make a commitment because they’re unsure where the Fed’s going to go, where the economic indicators are going, where the administration is going with tariffs. When that finally gets played out and there’s more stability, we’ll see what will happen. We could end up with lower rates in lending, but not an increase in economic growth because a lot of that could be potentially from refinancing.

“Anytime you have a very low interest rate environment — for example, coming out of the Great Recession or coming out of the pandemic, when interest rates were at all-time lows — you then have a period of significant increases in refinancing loans, and mortgage financing goes way off,” Canina elaborated. “Even on the commercial side, we will always have a lot of borrowers coming back to the table looking to see if they can refinance. If rates go up, it’s going to have an opposite effect.”

For now, interest rates seem to be on the decline — not to those post-pandemic levels, but lower than the past few years — which comes as good news for borrowers, and an optimistic yet still complicated picture for banks.

Special Coverage Workforce Development

‘Weird’ and ‘Confusing’

 

“Confusing.”

That’s the one word that Kevin Lynn, executive director of MassHire Springfield Career Center, chose when asked to describe the current jobs market and put into perspective what he’s seeing and hearing.

Elaborating, he referenced the center’s job fair at the Basketball Hall of Fame on Oct. 6, the latest of dozens of such events in recent years. In the weeks leading up the fair, organizers were worried about having a critical mass of companies seeking applicants — a nod to a slowing in overall hiring across the 413. But then, over the final few days of registration, there was a rush to sign up.

“We had 64 businesses — we literally did not have room for another company — and that was very surprising to us,” Lynn said.

Meanwhile, on the job seekers side of the equation, organizers were expecting what they’d seen in recent fairs — anywhere between 200 and 350 people — or maybe a few more. Instead, 617 turned out.

“That’s both good and concerning — that’s the busiest job expo we’ve had since before COVID,” he noted, adding that, while the numbers generate confusion on some levels, on another level, they make sense, because some sectors are hiring, but also still struggling to find talent with the requisite skills. Meanwhile, a variety of factors, from tariffs to turmoil in Washington, are leaving many people with jobs feeling less certain about the security of those jobs, and this helps explain the fair’s large turnout.

Allison Ebner

Allison Ebner

“They’re feeling like there’s enough uncertainty around … they’re hearing about layoffs with the larger companies and AI taking jobs — and there’s so much buzz about all that, the job market seems unstable.”

“I’ve talked to people who say they’re in businesses that are seeing a slowdown, and people are getting a little concerned,” said Lynn, listing manufacturing in that category, and adding that, overall, the pendulum has swung, and what was a buyers’ (job seekers’) market maybe as late as nine months ago has now shifted to employers, with an abundance of candidates for many positions and, overall, fewer job opportunities.

Allison Ebner, president of the Employers Assoc. of the NorthEast, agreed, but noted that the higher levels of uncertainty and anxiety — in Washington, the job market, and everywhere else — are key contributors to the latest trend (and buzz term) in employment circles: ‘job hugging.’

“Folks are staying put; they’re giving their job a hug,” she explained. “They’re feeling like there’s enough uncertainty around … they’re hearing about layoffs with the larger companies and AI taking jobs — and there’s so much buzz about all that, the job market seems unstable.

“People are feeling a sense of volatility and continuous change, and when you feel like that, you look for some personal anchors, and for a lot of people, their job is their personal anchor,” she went on, adding that this is a fairly recent phenomenon dating back to last spring or early summer. “Everything in the world is changing, and they want to keep something consistent, and maybe it’s their job.”

But just because people are staying put in many cases that doesn’t mean they’re necessarily happy or that they aren’t looking, Ebner went on, adding that wages are stagnant after a period of upward movement in the years after COVID, and, in some cases, companies — especially smaller ones — are making do with fewer or the same number of employees, which often adds up to more work.

Overall, she had her own word for the current job market — ‘weird’ — meaning that there are many forces pushing and pulling at people and businesses (from tariffs to general uncertainty to AI) that are creating a confusing landscape.

nicole Polite

Nicole Polite

“Companies are running a little bit leaner, so they may not have the capacity to train like they used to, so they need someone who already has the skill base to come in and hit the ground running a little faster than before.”

As for AI, it is impacting everything from job availability in some sectors — everything from hospitality to computer technology — to candidates being overlooked because they don’t have those skills.

“It’s definitely a skill set that they want to stay ahead of,” said Nicole Polite, CEO and founder of the East Longmeadow-based MH Group, adding that this is part of a larger trend she’s seeing toward skill-based hiring rather than focusing on whether someone has a requisite degree.

“The degree requirement isn’t as strong as it once was, and employers are really focusing on the skill base,” she told BusinessWest. “And the reasoning for that, in many cases, is the ability to train. Companies are running a little bit leaner, so they may not have the capacity to train like they used to, so they need someone who already has the skill base to come in and hit the ground running a little faster than before.”

 

Hire Powers

Lynn told BusinessWest that the job fair, as it played out, presented an accurate snapshot of what’s happening in the employment market — at least when it comes to the companies turning out to recruit and the makeup of that crowd of 617 people.

With the former, there were businesses across the spectrum, he said, but certain sectors were better-represented, including healthcare (although much of it is on the lower end, with CNAs and home health aides), area schools, and the broad realm of government, where there are jobs — with water and sewer operations and public works departments, among other realms — but fewer takers, especially among the younger generations.

“They don’t see any future in it,” he said, adding that many area cities and towns are struggling to fill such jobs.

As for the job seekers, or those simply exploring options, there was a good cross-section, said Lynn, noting that there were professionals, “people in suits — which we haven’t seen a lot of lately,” as well as a mix of young people, some mid-career types, and “significant amounts of gray hair.”

Kevin Lynn

Kevin Lynn

“Part of the problem is that the people doing the hiring are much younger than the people looking for work, and they don’t have a clear understanding of the skill sets that the older worker brings.”

This diversity points to the across-the-board nature of a softening job market and the restlessness of those with jobs, but also the plight of older workers.

“There’s a lot of ageism that people have to deal with,” he explained. “And part of the problem is that the people doing the hiring are much younger than the people looking for work, and they don’t have a clear understanding of the skill sets that the older worker brings.

“One of the best things about older workers is they show up every day, and they’re very task-oriented — you can plug them in, and they’ll just go,” he went on, adding that this attribute is often overlooked amid perceptions that older workers struggle with technology. “There are all these assumptions being made that often don’t let the older worker get past the first cut, the résumé screening.”

As for those at the other end of the spectrum — recent college graduates and those wrapping up degrees — the overall job market remains solid, but some areas have slowed, said Cheryl Brooks, associate provost, Career and Professional Development at UMass Amherst, who put jobs in technology, life sciences, and, understandably, the federal government at the top of that list.

Tiffany Appleton, associate director of Employer Relations for the university’s Office of Career Development & Professional Connections, agreed, noting that jobs with the federal government are fewer in number than many other sectors, but they cross many degree programs at the school.

“It’s a bigger number that many people would think,” she told BusinessWest. “I know there were a number of people from the class of 2025 who had offers they had accepted for government jobs early in the spring of 2025, and by the time they graduated, those offers had been rescinded. They had to restart their job search, and many of them have been successful with finding jobs elsewhere.”

Brooks said it will be early next year before she has hard data on how the class of 2025 has fared, but anecdotally, she believes it has fared well, with those notable exceptions, and also with lingering questions about whether some international students will be able to obtain OPT (optional practical training, a temporary work authorization for F-1 student visa holders in the U.S. directly related to their field of study) or work visas.

As for this fall and the class of 2026 and beyond, she said turnout among employers at job fairs staged at the school, such as those for engineering, life sciences, and building and construction technology, is down slightly (8% to 10%, by her estimate) from previous years, but companies are turning out in good numbers, looking for both employees and interns.

Appleton concurred. “The vast majority of employers I’m talking to are still moving forward with their recruitment plans,” she noted. “They’re actively coming to campus, posting jobs, interviewing and extending offers to start after graduation.

“There’s only been a little bit of a decline, and if there’s a decline, it’s more like, instead of hiring 20 students into this entry-level job, they’ll hire 15 — and I haven’t seen much of that.”

 

The AI Factor

Overall, job seekers across the board are seeing fewer opportunities, at least in some sectors, as companies cope with uncertainty, tariffs and threats of tariffs, and other forces by being “more careful” in their hiring, Ebner said.

This phrase applies to both the numbers of people being hired and the skills they bring to the table, noted Polite, adding that, overall, companies are taking their time — because they have it, whereas they were far more under the gun a few years ago — and sharply focused on getting it right.

“They’re fine-tuning what they’re looking for,” she went on. “And since demand has changed in terms of the job seeker pool, they’re able to have more leverage and recruit in a different manner than they did post-pandemic.

“We saw post-pandemic that employers had positions they needed to fill immediately,” Polite continued. “This didn’t allow them the capacity to do some of the more intensive skill-set requirements that they’re doing now. So it’s definitely a different market in terms of what they’re looking for — and holding the line for.”

This is one of many forces contributing to job hugging, said Ebner, adding that this trend is both good and bad for employers.

“Even though people may not be jumping ship as quickly as they had been over the past few years, people are still unhappy where they are,” she noted. “They are looking, they’re out there, they’re seeing what’s out there, so it doesn’t necessarily mean that people are staying put and they’re more productive.

“It means they’re staying put, their job search is probably quieter, but they might be looking,” she went on. “Depending on their industry and whether they feel they might have more exposure to a layoff or job reduction — depending on whether they’re being impacted by tariffs or AI — they might be a little more motivated to search.”

As for AI, it is one of the more powerful forces impacting the job market and the plight of job seekers. In the broad realm of computer technology, for example, some jobs are being lost to AI, but others are being, created, Brooks said.

“It’s like a net-zero in terms of overall jobs, because it’s changing a bit,” she explained. “Some of the jobs are going away, but others are being created. It’s hard to parse out exactly what the numbers are, but we’re definitely seeing a decline this year, and who knows if that will level off this year.”

Ebner agreed. “Software development … that was the hottest gig in town 10 years ago, 15 years ago,” she said. “And now, AI is doing a lot of that work.”

Meanwhile, AI is having a growing impact on other sectors, including hospitality.

“Go visit the McDonald’s at Bradley Airport — there are no people,” Ebner said. “There are people making your food, but there are no people at the counter; it’s all kiosks. These are the pockets where we’re seeing technology replace people.

“But most industries are looking at how they can bring AI in, not to replace the people, but to use it to enhance the work that humans are doing,” she went on, adding that AI skills are increasingly becoming a determining factor is whether a candidate can land a specific job.

“The phrase you hear now is, ‘AI won’t replace all the people, but it will replace people who don’t have AI skills,’” Ebner explained, adding that this new reality crosses the broad employment spectrum.

Both Lynn and Ebner said their agencies offer training in AI and that, overall, there are an abundance of opportunities to gain these skills, and job seekers need to take full advantage of them.

Polite agreed. “I often talk to people during the interview process and ask them what training they’ve had in terms of AI and make sure they stay in front of it,” she noted, “because AI is here for the long haul, so we have to adjust to it.”

Healthcare News Special Coverage

Empathy and Engagement

From left: Beth Cardillo, Mary-Anne Schelb, and Dalila Jones of JGS Lifecare.

From left: Beth Cardillo, Mary-Anne Schelb, and Dalila Jones of JGS Lifecare.

While explaining the many ways in which JGS Lifecare folds memory care into all its services, Delila Jones noted that she’s a certified trainer in the Virtual Dementia Tour, a process that every employee on the campus goes through, no later than day two.

“We put our staff in the shoes of someone who has dementia. That’s done by providing external stimuli and an environment to replicate what would be confusion, anxiety, neuropathy, lack of dexterity in your fingers, visual limitations,” said Jones, Life Enrichment director at JGS.

“We do all those things as kind of a crash course into what it would feel like to be in the shoes of someone with dementia for a total of eight minutes — and that’s really all it takes. Eight minutes, and staff members cry. They come out changed because they’re getting an understanding, on a personal level, of what it feels like to be out of control. It allows us to reach the heart of what it’s like and then give them the compassion and empathy they wouldn’t receive if they didn’t go through the experience.”

Beth Cardillo, a long-time regional leader in the memory care field who now works part-time at JGS as a geriatric social worker in the Leavitt Family Jewish Home, a skilled nursing facility, has plenty of experience with the Virtual Dementia Tour, which simulates the physical and sensory challenges of dementia using special goggles, headphones, and gloves that distort vision, hearing, and touch. And she understands its impact.

“This is a truly unique experience. One of the takeaways we hear from everybody when we ask, ‘what did you get from this eight-minute experience?’ is ‘slow down, slow down your life, slow down the way you talk to people.’ It takes 90 seconds for somebody with Alzheimer’s to process what you say to them. Normally, we talk so fast and we’re so busy and really haven’t learned to slow it down. And it just makes a huge difference.”

Jones agreed. “I kind of measure the success of our training with how many people cry because I feel like you’ve got to touch the heart. You have to reach the heart in order to really get that point driven through — because, unfortunately, dementia breaks hearts. So in order for us to care properly, we have to kind of have a broken heart for them.

Beth Cardillo

Beth Cardillo

“It takes 90 seconds for somebody with Alzheimer’s to process what you say to them. Normally, we talk so fast and we’re so busy and really haven’t learned to slow it down. And it just makes a huge difference.”

“And it’s truly effective,” she went on. “Just this week, we did our dementia training, and I had two or three CNA staff say, ‘we were CNAs for years, we know that we’re good staff, but I need to up my game. I didn’t realize that I can improve.’ And to have someone reach a point where they’re evaluating themselves and looking to improve because of this training, because they’re learning something new about what it’s like to have dementia, I think that’s a success.”

The Garden, a separate, secure neighborhood in the Ruth’s House assisted living facility on the Longmeadow campus, specifically caters to individuals with increased cognitive and physical limitations, including Alzheimer’s and other forms of dementia. But JGS has, over the years, incorporated specific memory-care training across its continuum of services, from Legacy Lifecare VNA & Hospice to Wernick Adult Day Health Care; from the Leavitt Family Jewish Home (where 80 of 200 beds are secure) to the Sosin Center for Rehabilitation.

That’s because the memory-care population is on the rise as Americans live longer than ever — and early-onset dementia in younger people is ticking up as well. So the model JGS has adopted, making sure all the points along its continuum of services can handle different levels of dementia, has become dominant in the world of senior living and care.

“I really work hard with families to help them understand that their loved one is in the right place, and that we are going to do everything for that experience to be as purposeful as possible,” Cardillo said.

“People just feel an incredible amount of guilt: ‘my mother took care of me, but I can’t take care of my mother at home anymore.’ But at some point, things change. ‘I promised my mother she would never go into a nursing home.’ Well, at some point those negotiations are off the table. You just can’t do it,” she added, explaining the transition so many families experience when choosing a residential memory care situation, whether assisted living or skilled nursing.

“The nursing home is more of a medical model. We’re more equipped to deal with medication changes and things like that more quickly,” she said. “And the training with the staff is called a habilitation model, where, unless it’s a safety issue, the resident is always right. We want to avoid conflict. We want to make it as engaging as possible.

“I really work hard with families to help them understand that their loved one is in the right place, and that we are going to do everything for that experience to be as purposeful as possible.”

“Do I care if someone thinks it’s Friday, and it’s Tuesday? No. Whatever he thinks, unless it’s safety, I don’t care. Make it Friday, make it Christmas, make it whatever. All good,” she went on. “And I think we work hard at promoting that. It’s all about relationships that we develop with our residents in the nursing home. They can read your mind. They know if you’re on your game that day or not. And it’s up to us to provide the best relationship we can with each person.”

 

Home and Garden

Then there’s Ruth’s House, the assisted living facility with its own dedicated memory neighborhood, the Garden, where employees are specifically trained to care for this population.

“When it comes to caring for those who have memory issues, we adapt to them, as opposed to someone who may not have those issues, and are able to communicate their needs properly and efficiently,” Jones said.

“When it comes to someone who’s living with dementia, we are the ones that have to adapt. We are the ones that have to become the detectives and be purposeful in everything that we do for them. We are more sensitive and gear everything toward how they may respond. We are more fluid. It’s more organic,” she went on.

“When we are facilitating programs, we’re also seeing how this person feels today. It’s very important that all of the staff are trained and educated to work with those living with various forms of dementia because it’s a whole different world. It’s a whole different way of communicating.”

In that setting, Jones said, the staff makes sure to provide a daily schedule of activities that engage the whole person — physically, emotionally, socially, and spiritually — while also communicating with families who may be anxious about their loved one’s experience.

“The families are pivotal in the care of the seniors. So, we must maintain a very healthy relationship with the families.”

“We take the same approach we’d have toward all the seniors [at JGS Lifecare], which is compassionate care, understanding, empathy, making sure that their feelings are validated, and then working together as a team to accomplish a goal together collectively,” she explained. “That’s really important when it comes to families as well — because we are that bridge to connect the families to these seniors living with various forms of dementia. The families are pivotal in the care of the seniors. So, we must maintain a very healthy relationship with the families.”

Families — often with the help of the resident — also fill out what’s called a resident profile, a kind of life story including a social history, background, education, interests, hobbies, and more. “It allows us to have the information and the tools to have a personalized approach to care as they join us in living here,” Jones said. “With that information, if I know Mary was a teacher, then I can definitely tap into that, no matter what stage of dementia she’s in.”

Tapping into personal history is important across the campus, even outside the dementia neighborhood. One five-year resident of Ruth’s House, Johnny Scalia, affectionately known as “Johnny Rocket,” is a DJ with infectious energy who has shared his musical mixing skills with residents and families over at the Leavitt home. “I’m living my best life here,” he said. “The music keeps me going — and I love making people happy.”

Mary-Anne Schelb, regional director of Business Development at JGS, told BusinessWest that care at any of the JGS facilities is “really a matter of meeting people where they are.”

The Garden at Ruth’s House also features a sensory room, highlighted by a high-definition projector that shows soothing scenes on a wall — think ocean, nature, and the like.

“It’s so soothing and calming and inviting,” Jones said. “Just recently, for a resident who is on hospice and who has a hard time connecting in certain programs, we played a classical symphony through this projection. It was like you were there. And his caretaker was in tears, seeing how he was able to enjoy that moment with something that he passionately loved.”

Schelb added that the room is also used to de-escalate if somebody gets a little bit agitated or is sundowning. “It’s a very calm space that is utilized to decompress or kind of level them out. And it’s been very, very successful.”

 

Growing Need

About 7 million Americans live with Alzheimer’s disease, a number projected to rise to nearly 13 million by 2050, according to the Alzheimer’s Assoc., mainly due to the aging of America and the soaring over-65 population. That makes it critical for senior living communities to offer specific care to people with memory issues.

“However, I would like to point out the advent of new medications and infusions that are happening now,” said Cardillo, who serves on the executive leadership committee of the regional Alzheimer’s Assoc. chapter. “In the last five years, we have some medications that are actually looking at getting rid of the amyloid plaque in the brain, not just treating the symptoms. We have some new medications for people that are in the beginning stages, and it’s promising — I think it’s a springboard for better medications to come.”

What that means, she believes, is that “we are going to see the first survivor of Alzheimer’s in our lifetime.”

In the meantime, JGS Lifecare will continue to take care of those living with dementia locally.

“We genuinely want to take care of the person as a whole, and we’re providing various forms of engagement and opportunities to provide quality of life to our seniors,” Jones said, noting, as one example, a staff member who helps residents use an Oculus Quest headset to allow residents to access virtual reality experiences, “to walk through an ocean or get an experience on a different side of the world. And this is all thanks to the technology that we have today.

“So we’re growing; we’re expanding. We’re providing quality of life with just crayons and paper, if that’s something that they enjoy, or paint. But we’re also transforming for the current age, moving forward with technology, and I’m pretty proud of where we’re going.”

“And,” Cardillo was quick to add, “we’re not just treating our residents — we’re treating our families.”

Community Spotlight Special Coverage

Community Spotlight

The infamous rotary in East Longmeadow, as seen in this Google Earth image, with its seven converging streets.

The infamous rotary in East Longmeadow, as seen in this Google Earth image, with its seven converging streets.

Tom Christensen says most East Longmeadow residents have learned to live with — and drive through — the infamous rotary in the center of town.

And some even take a small bit of pride in that it once owned a line in the Guinness Book of World Records for having seven converging streets, several of which carry heavy volumes of traffic, with no traffic lights, making it — unofficially, of course — the most dangerous intersection in the world. The rotary has been featured in Ripley’s Believe It or Not! for the same reason.

“We seem to wear this Ripley’s Believe It or Not! as a badge of honor, but I believe that list is for things that shouldn’t exist in nature,” said Christensen, town manager since 2023 and, before that, deputy director of Public Works. “It’s one of the most inefficient intersections ever devised, and while, at some point, it wasn’t so cumbersome due to the number of cars — and it wasn’t even cars at the beginning — now, with the traffic we have … we need to do something.”

He’s not alone in this thinking, which helps explain why, as the town makes progress on several different fronts — from ongoing construction of a new high school to a new fiber optic network to an emerging blueprint for development in the town’s center — there is renewed interest in trying to fix this seemingly most difficult and stubborn of problems.

Indeed, the rotary has been studied, and studied, and studied some more, said Christensen, adding that there is building momentum for finally finding a practical, affordable solution.

“There’s a lot of logistics and a lot of money, but for the health of the community and the future of the community, we have to do something to make this intersection more efficient.”

It won’t come tomorrow, and will likely take 10 to 15 years, he said, but a fix involving a reduction in the number of streets converging on the rotary — maybe to four — is in the earliest of stages.

“We want to take a look at reimagining this intersection. Obviously, it handles all area traffic, not just East Longmeadow traffic, and we need to figure out how to make it more efficient,” he said. “We have this traffic problem that expands out from the hub, but it all starts in the center, where everything grinds to a halt at least a few times a day.”

As for those other projects mentioned above, most are much further along, especially the high school, which is on track to open for the start of school next September.

The new school and adjoining natatorium (which will be open to the public), with a combined price tag of nearly $200 million, will make one of the region’s more attractive communities to live and own a business even more so, said Tanzi Cannon-Eckerle, who owns two businesses in town, a law firm and a craft brewery.

She noted that a modern high school (the current structure opened in 1960) is one of the few missing pieces in a town that boasts a large industrial park, a strong and diverse business community, attractive neighborhoods, and land for new development.

“If you don’t have a fairly new high school, are you going to lose residents to the next town?” she asked rhetorically. “Maybe, maybe not, but it’s good to keep up with the latest technology; this new high school is a great asset for the community.”

Tom Christensen says that, while a fix for the rotary is 10 to 15 years away, more immediate progress is evident on many fronts in town.

Tom Christensen says that, while a fix for the rotary is 10 to 15 years away, more immediate progress is evident on many fronts in town.

Another missing piece, if you will, is a solution for the eyesore that is the long-dormant site of the former Package Machinery manufacturing plant and warehouse on Chestnut Street.

Developers who had proposed a 560,000-square-foot warehouse, a plan that met with considerable opposition from abutters and was ultimately rejected by the Planning Board, recently submitted new plans calling for four warehouses totaling roughly 450,000 square feet.

That plan is still before the Planning Board, said Christensen, adding that the area in question is considered part of the town’s industrial garden park zone — with that section of Chestnut Street being its northern border — and warehouses are therefore a permitted use.

For this latest installment of its Community Spotlight series, BusinessWest takes an in-depth look at the many storylines that are, like the roads in the center of town, converging.

 

Round About

As he talked about the town’s rotary, Christensen acknowledged it’s a complicated engineering challenge and a problem that has defied a solution for several generations of residents.

Locals have gotten used to it, but are still put off by it, he said, adding that, for non-locals, it can be harrowing.

“I have people come to visit, and they come to my house, and their face is all white,” he said. “And they’re like … ‘you have to yield in that intersection?’ I tell them that conventional wisdom says they have the right of way, but not in our town.”

“It would be great to have that area cleared up in the form of a new development in any form, and get the property back on the tax rolls for the community. It’s hard to drive by that every day and see a derelict property of that size.”

The problem won’t fix itself, and it will only get worse as the town continues to grow and, hopefully, add more jobs, Christensen noted, adding that advances in intersection and rotary design could yield a solution.

“Many studies have been done over the years, and the design parameters were too excessive — we’d have to do some takings and knock down buildings,” he said, referring to the area around the current rotary and the size of a circle needed to accommodate seven streets. “Now, all over the region, they’re popping in rotaries and intersections that you didn’t think were feasible.

“There would be some combination of reconfiguring to a traditional circle, with only four roads coming into it,” he said of the likely fix. “The latest idea is to sort of dog-ear some of these streets into other streets before they got to the rotary by way of a stop sign; we have to figure out some way to get some of those entrances out of the circle to make it work.”

East Longmeadow at a Glance

Year Incorporated: 1894
Population: 16,430
Area: 13.0 square miles
County: Hampden
Residential Tax Rate: $19.28
Commercial Tax Rate: $19.28
Median Household Income: $62,680
Median Family Income: $70,571
Type of Government: Town Council, Town Manager
Largest Employers: Lenox; Cartamundi; CareOne at Redstone; East Longmeadow Skilled Nursing Center
* Latest information available

As he noted, this will be a lengthy process, and a solution with a steep price tag — at least $10 million, by his estimate.

“It takes a long time to even come up with a schematic; it’s going to take a long time to design, and then to come with the funding for this or for us to get on a list with MassDOT is going to take some time,” he said. “There’s a lot of logistics and a lot of money, but for the health of the community and the future of the community, we have to do something to make this intersection more efficient.”

While that project plays itself out into the next decade, there is progress on other fronts, and potential progress (depending on one’s point of view) with others.

The latter is certainly true with 330 Chestnut St., an address where industrially zoned land and residential neighborhoods abut.

The public hearing process on the newest proposal, which has included questions on everything from traffic volume to noise and pollution to whether trucks can and should navigate nearby intersections, is continuing, said Christensen, adding that the area has been an eyesore for decades now.

“It was a great idea when the town decided to move all of its industry into that corner of town in the form of the industrial garden park, but naturally, there are places it abuts that are residential,” he said. “You have to work hard to make sure that the impact is not great on any of the surrounding areas.

“It would be great to have that area cleared up in the form of a new development in any form, and get the property back on the tax rolls for the community,” he went on. “It’s hard to drive by that every day and see a derelict property of that size.”

 

New School Thinking

Meanwhile, crews are keeping to an aggressive timetable for the new high school, he noted, adding that the project also includes not only the natatorium, but new athletic fields, tennis courts, and improvements to the football stadium area.

“There’s obvious excitement in the community for the new school — it’s a glorious campus,” said Christensen, who graduated from ELHS in 1997 and brings that perspective to the project. “It’s really exciting on so many levels, obviously for the school system, but also for the community to have this wonderful new space.”

And as that project moves forward, the town is also working toward creating a center town district and bylaws for development in that area.

A $22,000 grant from the Massachusetts Office of Energy and Environmental Affairs will be used to hire a consultant to help with the planning of the district, said Christensen, adding that the Town Council has voted not to create the district under the state’s Chapter 40R regulations, which would make the town eligible for state funding, but also bind it to meet specific requirements for housing, including affordable housing.

“The community decided it didn’t want to be beholden to the state, so we have decided to create our own district with our own guidelines, free of any 40R requirements,” he noted. “Depending on how the final parameters of how our bylaw shake out, it could have the parameters of 40R; it just won’t be eligible for that reimbursement to the developer and/or town, because it won’t carry that designation.”

Elaborating, Christensen said that, with all industry moved to the southwest corner of town, several properties in the town center, including the former Carlin Combustion site on Maple Street, could be redeveloped for other uses, including housing. And the development community has interest in that area for that purpose.

The next step in the process is likely to be Planning Board public hearings on the district, he said, adding that he is expecting “robust conversations in a public setting” about what residents want to see regarding density, building heights, and other matters.

“We’re looking at a comprehensive study on not only what the town can handle, but what developers are willing to build,” he went on. “We want to find that happy medium so the bylaws are feasible for all.”

As that project plays out, the community is proceeding with plans to address the lack of broadband competition by building a town-owned fiber optic project with Whip City Fiber, the rapidly growing broadband arm of Westfield Gas & Electric.

“We have a design done, and we’re working with the utilities to get their make-ready costs so that we can formulate a plan on how to roll out this initiative, which we’re really excited about,” Christensen said. “Currently, the town is only served by Spectrum, and residents have long been calling for some competition in town.

“It’s a long process, and a lot of infrastructure has to be put in place,” he went on, adding that the project gives the town the ability to improve services to residents while also generating revenue, which can be put back into the community.

It’s a community that is business-friendly and does a good job of balancing business growth with quality of life for residents, said Cannon-Eckerle, whose craft brewery, Brew Practitioners, is celebrating 10 years.

“They do a really good job of asking questions and doing all the legwork up front,” she said of the Planning Board, Town Council, and other panels that consider plans from businesses. “But then, they take the time to take in the concerns of the residents; they do a very good job of listening to both sides. East Longmeadow does a good job of doing it by the book.”