Daily News

Gary Rome Auto Group Promotes New Chief Operating Officer, General Manager

HOLYOKE — On June 1, Gary Rome, president and CEO of Gary Rome Auto Group, promoted two internal employees. Timothy Ferreira has been promoted to chief operating officer of the company, and Kevin Schechterle has been promoted to general manager of Gary Rome Hyundai.

Ferreira has been with the organization for 21 years as fixed operations manager, parts manager, and most recently general manager at Gary Rome Hyundai. He has played a significant role in the dealership’s success, with record-breaking months, high employee retention, and numerous awards, including cleanest dealership and #1 in customer satisfaction, and most recently the 2023 TIME Dealer of the Year Award and Hyundai Board of Excellence.

He was instrumental in the design and build of the upgraded, 34,000-square-foot GDSI 2.0 Hyundai dealership in 2016; installation of the dealership’s solar field; and electric-vehicle infrastructure, which includes six level-2 chargers and two level-3 chargers; and he is currently overseeing the design and build of the 10,000-square-foot car wash, dog wash, and detail center on site. In his new position as COO, Ferreira will oversee the entire operational management of Gary Rome Hyundai, Gary Rome Kia of Enfield, and the new car wash, dog wash, and detail center, expected to open this fall.

The position of chief operating officer is a newly created position for the auto group, due to the expediential growth of the dealerships and development of the new car-wash facility.

Schechterle has been with Gary Rome Hyundai for nine years and held the positions of service manager, sales manager, and general sales manager. He will continue to expand his expertise in sales and daily operations of the dealership in his new role and is focused on customer satisfaction and employee retention. He will oversee all departments, including sales, finance, service, parts, business development, marketing, human resources, accounting, and corporate culture.