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Market Mentors Receives Women’s Business Enterprise National Council Certification

SPRINGFIELD — Market Mentors, the region’s largest marketing, advertising, and public-relations agency, announced it has received certification from the Women’s Business Enterprise National Council (WBENC), a leading nonprofit organization dedicated to helping women-owned businesses thrive and grow.

“We had previously received certification through the Commonwealth of Massachusetts. Because we have clients outside of the state, pursuing this national certification made sense,” company President Michelle Abdow said. “We’re honored to be a part of a group of such successful and driven women entrepreneurs.”

WBENC certification provides Market Mentors with access to a vast network of support, including targeted business opportunities and increased visibility in corporate and government supply chains, education, and development programs. It is also an approved third-party certifier for the SBA’s Women-Owned Small Business federal contracting program.

“This certification opens the door so we can pursue opportunities with government agencies and programs, public schools and universities, and companies with supplier diversity and inclusion programs,” Abdow explained.

WBENC certification validates that a business is at least 51% owned, controlled, operated, and managed by a woman or women. One or more women must have unrestricted control of the business, a demonstrated management of day-to-day operations, and a proportionate investment of capital or expertise. To become certified, business owners undergo a thorough vetting process, including review of business documentation and a site visit.

After working in media for more than a decade, Abdow founded Market Mentors in her home in 2003. Over the past 18 years, it has grown into a team of more than 20 professionals with multiple areas of expertise and breadth of experience across a range of industries.

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