Market Mentors Welcomes Two Account Professionals

SPRINGFIELD — Market Mentors, LLC, a fully integrated marketing, advertising, and public-relations agency, announced the addition of two Enfield, Conn. residents to its account-services team. Chelsea Shelander has joined the agency as an account executive, and Kaitlyn Smith has joined the agency as an account coordinator.

“We are delighted to welcome Chelsea and Kaitlyn to our team,” said Michelle Abdow, president and CEO of Market Mentors. “In the short time they’ve been on board, their contributions have been notable; their passion and energy are contagious. We love having them here and are excited about all we can accomplish together.”

Shelander provides client support and ongoing communication and research as well as proposal and presentation development. Prior to joining Market Mentors, she worked in public relations and brand management at BioSafe Systems and as a service and retention consultant for the Aspire Group at UConn Athletics. She earned an MBA at the University of Dayton in Ohio after receiving two bachelor’s degrees — one in business administration with a concentration in marketing, and one in sports management — from Lock Haven University of Pennsylvania.

Smith liaises with the agency’s internal teams to identify client needs and develop and implement strategies to achieve their goals, using her organizational skills, attention to detail, and creative flair. Before coming to Market Mentors, she spent several years as an account manager for ADESA Boston, as well as a social-media manager for the DiGrigoli Companies. She earned her bachelor’s degree in media arts and analysis from Westfield State University.