People on the Move

Baystate Health and Lifepoint Behavioral Health, a business unit of Lifepoint Health, announced that Roy Sasenaraine has been named CEO of the new joint-venture behavioral-health hospital currently under construction in Holyoke. The 150-bed hospital, to be called Valley Springs Behavioral Health Hospital, is slated to open to patients in August. Most recently, Sasenaraine served as vice president of Operations for the central region of Spire Orthopedic Partners, where he led new construction, patient-access initiatives, and acquisition and integration work for Spire’s nine locations in Connecticut. Prior to his role at Spire, Sasenaraine served as vice president of Operations for Hartford Healthcare System’s East Region behavioral-health network. In this role, he oversaw 18 locations, including six school-based programs, two emergency departments, one inpatient psychiatric hospital, eight ambulatory locations, and one inpatient juvenile program. His leadership led to the implementation of a new care model for adolescent, pediatric, and adult patients in inpatient care along with the implementation of a new electronic medical record across all sites of care. Sasenaraine earned a bachelor’s degree in healthcare administration and a master’s degree in business administration, with a focus in healthcare administration, from Quinnipiac University in Hamden, Conn. He is a member of the board of directors for Health Assistance Intervention Education Network and previously served on boards for Advance Behavioral Health and Blue Ocean Healthcare LLC.

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Audrey Chechile has joined the bankESB Marketing department as its Marketing Communications manager. In this role, she will be responsible for managing internal and external communications content to drive brand awareness, engagement, and business development; managing the company’s marketing and sales-material development, inventory, and distribution; and managing bank-sponsored events and donations across the member banks of its parent company, Hometown Financial Group. She will be integral in supporting the Marketing department in providing the highest level of service and responsiveness to customers, communities, and business partners. Prior to joining bankESB, Chechile was the Marketing manager at an automotive dealership group in Northampton, and before that was Marketing manager at Canna Provisions in Lee. She has more than 10 years of marketing experience in complex, regulated environments with emphasis in design, public relations, project management, event planning, and more. She holds a bachelor’s degree in public relations from SUNY Fredonia.

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Amherst College named Angie Tissi-Gassoway its new chief Student Affairs officer (CSAO) and dean of students. She will be responsible for all functions of the Office of Student Affairs, including residential engagement and well-being, housing and operations, identity and cultural resources, counseling and mental health, student activities and leadership, health and community safety services, accessibility, case management, community standards, new student programs and orientation, and immigration and visa services. Tissi-Gassoway has served as the interim CSAO since February, before which they served as the interim chief Equity and Inclusion officer for 14 months. They joined Amherst in July 2012 as an area coordinator in Residential Life and, since then, has held various roles in the offices of both Student Affairs and Diversity, Equity, and Inclusion (DEI), including director of the Queer Resource Center, assistant dean of students and director of Identity and Cultural Resources; and associate dean of students for Diversity, Equity, and Inclusion. During that time, Tissi-Gassoway co-led new-student orientation and co-developed the social-justice leadership LEAP program, founded and served as the inaugural director of the Queer Resource Center, and helped to establish a structure and expansion of the college’s cultural and identity resource centers, including the creation of the inaugural affinity-based graduation ceremonies. To reinforce the college’s commitment to inclusion and community, Tissi-Gassoway spearheaded the “I Belong” campaign, the Day of Dialogue on Race and Racism, the Amherst Reflects series, and the Cultural Heritage Committee. In the past year, they co-created and launched the Civil Rights and Title IX Office in the Office of Diversity, Equity, and Inclusion and worked with the provost’s office to recruit and retain a diverse faculty. They also currently chair the recently formed Campus Safety Advisory Committee. Prior to their tenure at Amherst College, they served in Mount Holyoke College’s Health Education office. Before that, Tissi-Gassoway worked at Oregon State University, where she first found her passion for community building, equity, and student engagement. She earned a master’s degree in education in social-justice education from UMass Amherst and a master’s degree in public health and bachelor’s degree from Oregon State University.

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The search committee evaluating candidates to succeed Holyoke Community College (HCC) President Christina Royal has whittled a field of 50 down to four. All four finalists have many years of experience in higher education and now hold top-level administration positions at community colleges in the Northeast, and all four are persons of color — two Latinas and two African-American men. They include Noemí Custodia-Lora, vice president of the Lawrence campus and Community Relations at Northern Essex Community College in Massachusetts; Tony Hawkins, provost and vice president of Academic Affairs, Continuing Education, and Workforce Development at Frederick Community College in Maryland; Arlene Rodríguez, provost and vice president of Academic and Student Affairs at Middlesex Community College in Massachusetts; and George Timmons, provost and senior vice president of Academic and Student Affairs at Columbia-Greene Community College in New York. Custodia-Lora, a former Biology professor, holds a PhD in physiology and endocrinology from Boston University and a bachelor’s degree in biology from the Universidad de Puerto Rico. Timmons holds a PhD in higher education administration from Bowling Green State University, a master’s degree in higher education from Old Dominion University, and a bachelor’s degree in financial management from Norfolk State University. Hawkins, a former professor of Speech, Communication, and Theater, holds a PhD in higher education, leadership, and technology from New York University, a certificate of advanced study in administration, planning, and social policy from the Harvard University Graduate School of Education, a master’s degree in speech communication from the University of Georgia, and a bachelor’s degree in mass communications from Towson State University. Rodríguez, a former English professor, holds a PhD in English from UMass Amherst, a master’s degree in English from Lehigh University, and a bachelor’s degree in English from Fordham University. The HCC board of trustees is expected to vote to approve a new president at its next meeting on Tuesday, April 25.

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Market Mentors, the region’s largest marketing, advertising, and public-relations agency, announced the promotions of two of its employees. Megan Wehbe was promoted from account executive to senior account executive/strategic planner, and Kevin Jack was promoted from digital marketing specialist to senior digital specialist. Wehbe, a graduate of Grand Valley State University in Michigan, has more than a decade of experience in new-business development and account management, including long-range planning, strategizing, and executing client projects and campaigns. With previous experience working on accounts for USAA and Audi, she now lends her expertise to a wide variety of clients at Market Mentors. A graduate of Temple University in Pennsylvania and holding Google Ads and Analytics certifications, Jack plans, executes, optimizes, and reports on digital marketing campaigns for clients across a gamut of industries, including healthcare, banking and finance, retail, manufacturing, and more.

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Western Mass.-based author J.D. O’Brien’s debut crime novel, Zig Zag, was recently released in hardcover by Schaffner Press, an independent publisher in Tucson, Ariz., with a paperback edition coming later this year. In Zig Zag, a botched marijuana-dispensary heist in the San Fernando Valley sends burned-out bail bondsman Harry Robatore deep into the Mojave Desert trailing two lovers on the run. What follows is a stoned journey across the dive bars, neon-lit motels, and lost highways of the American West, building to an explosive showdown at a ghost-town tourist trap. Since its release in February, Zig Zag has been named a Southwest Book of the Year by the Pima County Library and was a pick of the week by popular publishing-industry resource Shelf Awareness. Before returning to the Pioneer Valley, the author lived in Los Angeles for a number of years, including a stint in Van Nuys, the gritty neighborhood where much of Zig Zag is set. The book was also informed by several road trips through the Mojave Desert. O’Brien currently works as a copywriter at Darby O’Brien Advertising in South Hadley. He is working on a sequel to Zig Zag.

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The Springfield Thunderbirds announced the promotion of John Jones Jr. to Manager of Ticket Sales & Strategy. Jones joined the Thunderbirds as an account executive in ticket sales during the 2018-19 season. A former Division I letter winner in football at Florida State University, he will oversee the Thunderbirds’ award-winning Ticket Sales department in the areas of season tickets, group tickets, and individual ticket sales. He has annually been among the top ticket-sales representatives leaguewide over his four seasons with the organization. Additionally, the Thunderbirds welcomed Keith Allen as coordinator of Community Relations. Allen joined the Thunderbirds as an intern in Game Operations and Community Relations during the 2021-22 season following the completion of his degree from Southern New Hampshire University. He will assist the Thunderbirds and the T-Birds Foundation in charitable ventures throughout the Pioneer Valley, including appearances by team mascot Boomer and Thunderbirds players.

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Richard Segool, a pediatrician practicing at Pioneer Valley Pediatrics and co-founder of Health New England, is retiring from the Health New England board and from his practice, mostly. He will still see patients one day a week but is largely pulling away from his practice of 47 years. To honor his contribution to the local healthcare ecosystem, Health New England has made a $100,000 grant to the Baystate Division of Midwifery and Community Health’s Community Connections Program, to help with maternal and infant care. The focus could not be more personal for Segool, as he and his wife, Hélène, experienced the loss of a twin daughter at birth. In 1986, Baystate Medical Center, two other hospitals, and a group of physicians formed an innovative, co-owned health plan with a mission to improve the health and lives of the people in the communities they served. As one of the first to join the plan and a member of the charter corporation, Segool has helped guide Health New England as it evolved into the only local not-for-profit, hospital-owned health plan in the region. He has served on its board of directors since then.