Daily News

Pittsfield Cooperative Bank Names New Marketing Executive

PITTSFIELD — Pittsfield Cooperative Bank appointed Ray Smith as its vice president, Marketing director. In his new role, Smith will manage the co-op’s marketing efforts, media relations, and community outreach, ensuring that the company’s brand and image are communicated effectively across all platforms.

Smith joins the co-op after serving as administrative director, Public Information officer, Marketing officer for Southwestern Vermont Health Care (SVHC) in Bennington, Vt. for the last nine years. While at SVHC, Smith received several marketing and communications awards and was instrumental in opening up the Northern Berkshire market and developing promotional fundraising materials.

He has more than 20 years of experience in senior marketing and executive leadership roles in financial services, tourism and hospitality, consumer packaged goods, and manufacturing. He previously served on the board of directors for the Southwestern Vermont Chamber of Commerce, the Williamstown Chamber of Commerce, the Berkshire Workforce Board, Berkshire Compact for Higher Education, and Berkshire Creative Economy.

“The Pittsfield Cooperative Bank is thrilled to welcome Ray to our team,” said J. Jay Anderson, president and CEO of Pittsfield Cooperative Bank. “He is an innovative and award-winning marketing communications leader. His experience and marketing acumen will be a huge asset to the institution.”

Smith received his bachelor’s degree in communications from Colby-Sawyer College in New London, N.H., and his master’s degree in communications from Ithaca College in Ithaca, N.Y.