Daily News

STCC Announces Two New Hires in Marketing and Communications

SPRINGFIELD — Springfield Technical Community College (STCC) announced the hiring of Eli Freund as director of Marketing and Communications and Louis Burgos as Digital and Social Media manager.

Freund comes to the college with experience in communications and journalism. In his new role, he will plan and execute strategic marketing and communications programs that promote STCC, among other responsibilities.

He was previously the director of communications for the University of Connecticut School of Engineering, where he oversaw external and internal communications. He also managed the integrated marketing plan for the school, which included social media, email marketing, paid advertising, search-engine optimization, and media relations.

In addition to his new role at STCC, he serves as an adjunct communications professor at Eastern Connecticut State University.

Prior to his role at UConn, Freund worked as a reporter, covering education and town government for the Chronicle in Willimantic, Conn., and the Journal Inquirer in Manchester, Conn. After leaving journalism, he worked in the mayor’s office in the town of East Hartford, Conn., as a communications officer, and worked for Clarus Commerce in Rocky Hill, Conn., coordinating all its public relations.

Freund earned a bachelor’s degree in journalism from the University of Connecticut and a master’s degree in communication from the University of Hartford.

Burgos will lead a strong content strategy for STCC across its digital platforms, advancing the college’s brand, stakeholder support, and enrollment. In his new role, he will develop the college’s web content, social-media channels, and digital media and manage many creative projects, including writing digital copy.

Burgos previously worked at the Center for EcoTechnology in Springfield as a bilingual Marketing And Communication coordinator, where he managed its social-media presence and also served as videographer/video editor. In addition to his position there, he has also worked as a wedding videographer.

Burgos earned an associate degree in communication media and theater arts in 2018 from Holyoke Community College. In 2020, he continued his education and received a bachelor’s degree in communication from Westfield State University.

Dr. Shai Butler, vice president of Advancement & External Affairs, who oversees the Marketing and Communications team, said Freund and Burgos are welcome additions to the team.

“I’m delighted that Eli and Louis have joined us and will apply their talents to let the community know about STCC’s mission,” Butler said. “They have the qualities needed to strengthen our marketing and communications efforts.”

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