SPRINGFIELD — Springfield Technical Community College (STCC) will offer a new social-media strategy and design certificate this fall in the Department of Technical Arts and Design.
The coursework is designed to prepare students for the planning and implementation of a promotional strategy using a variety of social-media platforms, including social networking, microblogging, photo sharing, and video sharing.
In addition, students will take courses in graphic design, motion graphics, marketing, and advertising to blend social-media strategy and design, a combination that is very much in demand, said Professor Philip Ruderman, a faculty member in the Graphic Communications & Photography program at STCC.
Ruderman called the program a vehicle to help students promote their talents, showcase their work, and develop relationships that will grow their employer’s business, or their own.
“With the explosion of social media within our society, the need for this training to blend effective campaigns with the latest technologies is long overdue,” Ruderman said.
The new social-media tools course offered this fall will focus on the basic elements needed to create and maintain a successful social-media campaign, including social-media marketing basics, social-media mix, social marketing process, analysis, strategy development, program and communication design, and implementation.
This online course will put students on the path for self-promotion and promotion of businesses. The training enables them to build awareness within the marketplace and to target and engage online viewers and build a community of followers.
An online search for social-media jobs in the region will yield a number of results, including digital content creators, digital content producers, social-media designers, and social-media specialists. In addition, a number of marketing positions requiring social-media skills can also be found.
“Many of our students majoring in graphic design or photography will need to promote themselves as independent, freelance photographers or graphic designers,” Ruderman said. “This new program will provide the necessary knowledge for students to be able to promote themselves and display their work to business prospects.”
Nine courses, or 27 credits, are required to complete the program, which could be completed in as few as two semesters. To learn more about the program, visit stcc.edu/explore/programs/smsd.coc. For questions, call Admissions at (413) 755-3333.