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Daily News

EAST LONGMEADOW — When Excel Dryer Inc., manufacturer of the XLERATOR Hand Dryer, was completing its state-of-the-art, green, and health-conscious office renovation in 2021, it included an especially unusual initiative. The company partnered with Best Bees to add honeybee hives on the property to cultivate local honey. On Thursday, June 1 at noon, Excel Dryer will host a free “Meet the Beekeeper” event at its facility on 357 Chestnut St. in East Longmeadow.

“We are very excited to show off this unique feature and give people a chance to learn more about honeybees and the important role they play in supporting our local ecosystem,” said William Gagnon, executive vice president and chief operating officer at Excel Dryer. “These hives help ensure reliable bee health and have a positive impact on the environment. Plus, the honey is delicious.”

In addition to being able to meet the beekeeper, guests will learn fun facts about the fascinating honeybee and ways to help support the local bee population. The event will include the chance to sample local honey produced in the Excel Dryer hives, which recently had a facelift with custom homes to match Excel’s custom hand-dryer covers.

“We are proud to manufacture an environmentally friendly product, so including sustainable resources in our new office was a priority,” Gagnon said. “Other environmentally friendly features include tunable LED lighting, living walls, large windows for natural light, and recycled building materials, among others.”

Gagnon noted that Excel is anticipating strong turnout for this event, including local school children and senior-center members. “This is a wonderful opportunity to show our appreciation for our local community in an engaging way. We’re planning a fun and interesting event for all ages.”

Daily News

EAST LONGMEADOW — Excel Dryer Inc., manufacturer of the XLERATOR Hand Dryer, has added a new director of Marketing to the team. A seasoned professional with 24 years of experience, Tony Ieraci will be responsible for helping Excel Dryer create and execute long-term marketing strategies that will help grow the brand.

“We are excited to have Tony join us and bring innovative and exciting ideas to Excel,” said William Gagnon, vice president of Sales and Marketing at Excel Dryer. “With the majority of his professional life spent working in marketing and communications for industrial manufacturers, we are eager to see what he can do in this position.”

Ieraci has a bachelor’s degree in business administration and a master’s degree in marketing from Western New England University. He has spent the last two decades working in marketing and communications for leading manufacturers like Scapa North America and Dymax Corp. Ieraci will now head up the marketing team at Excel Dryer to develop and implement effective global communication plans that advance the company’s business goals and objectives.

“Excel Dryer is a perfect fit for me, and I couldn’t be happier working for a company that makes a reliable, sustainable product in the USA,” Ieraci said. “Excel has done incredible work in creating innovative, industry-leading products, and I’m excited be part of the team and contribute to the company’s continued growth.”