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SPRINGFIELD — The MassMutual Centerrecently collaborated with Tourism Economics, an Oxford Economics company that measures local economic impact in local markets, to research the economic impact the venue had in Springfield and surrounding markets from July 2018 through June 2019 (FY19). Findings show that the MassMutual Center’s gross economic impact as well as Incremental Impact were significant. 

Tourism Economics found that in FY19, the MassMutual Center had more than 300,000 total attendees in the arena and convention center events, resulting in a total gross economic impact of $47.1 million, which generated 555 total jobs in the market and contributed $4.4 million in total state and local tax revenues.   

Of the total event attendees, 147,000 were out-of-town attendees, resulting in a total incremental impact of $34.9M, which generated 443 total jobs in the market and contributed $3.2M in total state and local tax revenues.   

Gross economic and incremental impacts were measured by money spent by the venue in the local economy to sustain operations, including spending on payroll, marketing costs, legal services, and professional services, as well as money spent by event attendees while attending events at the MassMutual Center and at off-site establishments, including local restaurants, hotels, retailers, and recreation/entertainment venues. Gross economic impact shows impact made by all event attendees, while incremental impacts focuses on the out-of-town event attendees. 

“We love being a part of the Springfield community and are thrilled at seeing the results of these reports.  We look forward to continuing our successful impact on local businesses and growing our partnerships throughout Springfield and Western Massachusetts,” said Sean Dolan, general manager of the MassMutual Center. 

“The MassMutual Center continues to be a positive catalyst for economic activity in Western Massachusetts and the success of the venue and the results that have been achieved are a direct result of the outstanding work Sean Dolan and his team have done to increase the quality of events at the facility to deliver real results for the community,” said David Gibbons, executive director of the Massachusetts Convention Center Authority. 

Daily News

 

SPRINGFIELD MGM Springfield and the Mass. Convention Center Authority announced that MGM Springfield has been awarded the venue-management contract for the continued management of the MassMutual Center. 

Beginning July 1, the new contract awards a seven-year term, plus the option to extend for an additional three years.   

The Mass. Convention Center Authority held its monthly board meeting on April 21, and part of the agenda was the selection of management for the MassMutual Center for the next 10 years. By a unanimous ‘yes’ vote, the board selected MGM Springfield as its management partner. 

MGM Springfield initially assumed management for the MassMutual Center on July 1, 2017, and since that time, the MassMutual Center has hosted more than 730 events that have attracted more than 1 million people to the Greater Springfield area, despite the impacts of COVID-19. MGM Springfield has been able to expand the quantity and quality of world-class entertainment and events, as well as the number of major meetings and conventions including: AHL All-Star Classic, Slayer, Aerosmith, Bill Burr, John Mulaney, Naismith Memorial Basketball Hall of Fame Enshrinement, Cher, Stevie Wonder, Red Sox Winter Weekend, for King & Country, Professional Fire Fighters of Massachusetts, World Quilt New England, Massachusetts Association of Realtors, New England Fence Association, Massachusetts Teachers Association Annual Meetings, Greater Boston Manufacturing Partnership Lean Conference, New England Library Association, Yankee Security Convention, New England Regional Volleyball Association, and many more. 

The MassMutual Center is also home to the Springfield Thunderbirds and the American International College’s Men’s Hockey team, the Yellow Jackets. 

“We are thrilled with this decision,” said Sean Dolan, general manager of the MassMutual Center. “Our staff is the best in the business, and this gives us an opportunity to expand on our operational excellence, guest services, community involvement, diversity initiatives, public safety features, and our investment and partnership with the Greater Springfield Convention & Visitors Bureau.” 

Said Chris Kelley, MGM Springfield President & COO, “We’re incredibly proud to continue our relationship with the MassMutual Center and MCCA. The venue is an integral part of our region, having served as Springfield’s premier event space for nearly two decades. We look forward to bringing more world-class experiences for years to come.” 

Special Coverage Women in Businesss

Reimagine the Possibilities

 

In many respects, the Bay Path University Women’s Leadership Conference that will unfold on April 1 at the MassMutual Center is the same one that was put together for early spring 2020 and then canceled by COVID-19 — and then canceled again amid a surge in early 2021.

Indeed, most all the speakers, including keynoter Tyra Banks, the model and media maven, are the same as those originally scheduled probably 30 months ago.

But the day-long event, expected to bring more than 1,300 people to downtown Springfield, simply can’t be the same as the one blueprinted back in 2019, said Sandra Doran, the school’s sixth president, who took the helm just a few months after the 2020 event was canceled.

And that’s because the world has changed so much in the interim, she told BusinessWest, and the conference needs to reflect that.

“Before the pandemic, people talked about being adaptive, they talked about thinking outside the box; the pandemic has changed the way people think about all those things,” said Doran, adding that the changed landscape, and the response to it, is reflected in the new theme for the conference: Reimagine. “What was considered adaptive two years ago is now considered routine today. This concept of really being prepared, with a plan A and a plan B … in the past, we might have had a couple of different strategies; now we have 10 different strategies because we know people’s needs are changing, the needs of employers are changing.”

“Before the pandemic, people talked about being adaptive, they talked about thinking outside the box; the pandemic has changed the way people think about all those things.”

Karen Woods, assistant vice president of Brand Strategy, Marketing, and Integrated Communications at Bay Path, agreed.

The original theme was ‘Own Your Now,’ she explained. “The idea was, ‘wherever you are in your life … own it, move forward, make decisions, and decide what’s next.’ But the pandemic changed a lot for people, so to ask people to ‘own their now’ seemed trite; the past two years not only affected the Women’s Leadership Conference, they affected women.

“And so this year, we have the theme of ‘Reimagine,’ and reimagine is really a gift,” she went on. “Because no matter where you are and what you’ve been through, you have this opportunity to come together, to network, to connect, to be with other women, and really start to think about what is the future, not just for you as an individual, but for our community.”

Sandra Doran, president of Bay Path University

Sandra Doran, president of Bay Path University

That theme, ‘Reimagine,’ will be threaded through a full day of programming that will include Banks’s keynote address at 3:15 p.m.; a luncheon talk featuring Patrice Banks, founder of Girls Auto Clinic; and the morning keynote, featuring Suzy Batiz, founder of Poo~Pourri and supernatural (more on them later). And it will also be incorporated into a series of break-in sessions, with titles ranging from “The Misfit’s Guide to Managing, Surviving, and Thriving at Work” to “Staying Sane with Disruptive Personalities in the Workplace.”

 

Face to Face

The return of the Women’s Leadership Conference (WLC), especially in its in-person format, is an important development for the region, said Doran, noting that, during its 25-year history, it has not only brought provocative speakers and historic figures to Springfield — a list that includes Margaret Thatcher, Madeline Albright, Rita Moreno, and many others — it has given attendees invaluable insight to bring back to their homes and offices.

Doran told BusinessWest that, while some thought had been given over the past two years to staging a WLC remotely, it was quickly determined that such a presentation would simply not be in keeping with the many goals — and expectations — for this conference, which has become a tradition in Western Mass.

“We made the decision that this was an event that was really focused on professional development, networking, and helping senior leaders in the grow,” she explained. “And the real power of this particular conference is in the face-to-face component of it.”

As organizers of the event saw COVID easing, with cases declining across the country, the decision was made to move forward with a live event, one that will have some restrictions, including proof of vaccine or a negative test to enter the MassMutual Center, as well as masking up when not eating or drinking.

Woods said ticket sales have been brisk, and a turnout similar to what has been the norm over the past several years is expected.

“We’ve been following the trends and the local, state, and federal guidelines,” she said. “Normally, we would start our advertising in the fall, and we were really looking at this spring. In speaking with our sponsors, exhibitors, and those buying tickets, we sense that people are feeling comfortable and ready to come back out for a gathering like this.”

As noted earlier, the overall lineup of speakers for the 25th WLC hasn’t changed since that event was originally blueprinted in 2019. But what has changed are the times, and some of the challenges being faced by women — and all those in the workforce.

And the speakers have been asked to reflect on what has transpired and incorporate these changes and mounting challenges into their presentations, said Doran, noting that the 25th WLC, like those before it, will leave attendees with plenty to think about as they consider how to reimagine their own lives and careers.

Indeed, the three keynoters are all successful entrepreneurs and innovators, who took decidedly different paths to success.

“Before the pandemic, people talked about being adaptive, they talked about thinking outside the box; the pandemic has changed the way people think about all those things.”

The day will start with what promises to be an inspirational, and entertaining talk by Batiz, founder of Poo~Pourri and supernatural, brands she has transformed into a more than $500 million business empire.

Featured in Forbes, Fast Company, and Entrepreneur, Batiz has been named one of Forbes’s “Richest Self Made Women in America” (2019) and EY’s Entrepreneur of the Year (2017). But to get there, she had to overcome some of life’s lowest lows — poverty, sexual abuse, depression, two bankruptcies, and a suicide attempt — which led to what she calls “the luxury of losing everything.”

The luncheon keynote speaker, Patrice Banks, is credited with opening up the male-dominated automotive industry and bringing a fresh perspective to that business. Girls Auto Clinic offers automotive buying and repair resources, services, and products by women to women. Prior to establishing GAC, she worked for more than 12 years as an engineer, manager, and leader at DuPont, a science and technology company.

Karen Woods

Karen Woods says the conference was rethemed from the one canceled two years ago to better reflect pandemic realities.

Frustrated with the lack of resources educating women on car care and her inability to find a female mechanic in the Philadelphia area, Banks enrolled in automotive- technology school to learn how to work on cars. Her mission with Girls Auto Clinic was to create a place she wanted to bring her car for repair and maintenance. She has since made it her mission to educate and empower women through their cars.

By telling her story, she continues to make history, through engaging talks, interactive workshops, authoring an informative car-care guide, and the successful running of a repair garage with female mechanics and a nail salon.

The day’s programing will conclude with a keynote talk by Tyra Banks, the supermodel who has become a serial entrepreneur as well. She created and executive produces America’s Next Top Model, has an Emmy Award-winning talk show (The Tyra Banks Show), hosted America’s Got Talent, and is consistently ranked by Time magazine as one of the world’s most influential people.

Banks is CEO of the Tyra Banks Company, a multi-faceted corporation focused on beauty and entertainment. In 2012, she graduated from the Owner/President Management program at Harvard Business School, from which she created her one-of-a-kind cosmetics experience, TYRA Beauty. She recently developed Fierce Capital, the investment arm of the Tyra Banks Company, which invests in early-stage companies, including firms that are female-led or female-focused.

Her passion is the TZONE Foundation, a nonprofit organization that invests in young women to help them realize their ambitions and approach life’s challenges with fierce determination. The TZONE now takes residence at the Lower Eastside Girls Club Center for Community in New York City and focuses on five core pillars: entrepreneurship; financial literacy; elocution and self-presentation; health and wellness; and self-esteem, beauty, and body image.

 

Breaking Out

As noted earlier, the conference will also feature a number of breakout sessions designed to both inform and inspire.

Session 1 takes the title “The Misfit’s Guide to Managing, Surviving, and Thriving at Work,” and will be led by Jennifer Romolini, a writer, speaker, senior digital-media strategist, and author of the book Weird in a World That’s Not: A Career Guide for Misfits.”

She will essentially debunk the theory that office-politicking extroverts are best set up for success. The session will help attendees understand, among other things, how to stop feeling like a freak at work, how to start using one’s misfit nature as a strength in the workplace, and how one’s sensitivity and empathy can make her a boss who not only succeeds, but effects real change.

Session 2 is called “The Power of Meaning: Making Your Life, Work, and Relationships Matter,” and will be led by Emily Esfahani-Smith, author of the book The Power of Meaning, which outlines four pillars essential to living a life that matters: belonging, purpose, transcendence, and storytelling.

In this breakout session, Smith will present the latest in psychology and neuroscience (as well as the wisdom of great philosophers) to help attendees live more satisfying lives, and focus in on those four pillars.

“We made the decision that this was an event that was really focused on professional development, networking, and helping senior leaders in the grow. And the real power of this particular conference is in the face-to-face component of it.”

Session 3, titled “The Real Role of Gut Instinct in Managing Complexity and Extreme Risk,” will be led by Laura Huang, a professor at the Harvard Business School and author of the book EDGE.

In her talk, Huang will discuss her research on decision-making in organizations and why the question shouldn’t be about data-driven decisions versus gut-feel-based decisions. Instead, effective organizational outcomes are the result of understanding the set of rules that are inherent in any complex decision, which dictates whether more data actually helps us make better decisions. Bringing her diverse work and research background (having conducted dozens of interviews with investors and observing pitch meetings with entrepreneurs) to analyzing the role of gut instinct in making choices, Huang developed an in-depth understanding vital role that gut feel plays in managing complexity and risk — and the difference between big wins and playing it safe.

Session 4 is titled “Staying Sane with Disruptive Personalities in the Workplace,” and will be presented by Dr. Ramani Durvasula, a licensed clinical psychologist in Los Angeles and professor of Psychology at California State University, Los Angeles. In 2019, her book, titled Don’t You Know Who I Am: How to Stay Sane in the Era of Narcissism, Entitlement, and Incivility, was released. She is also the author of the modern relationship survival manual Should I Stay or Should I Go: Surviving a Relationship With a Narcissist, and You Are WHY You Eat: Change Your Food Attitude, Change Your Life.

Session objectives include understanding what a disruptive personality style looks like and how it may affect oneself; learning how to manage disruptive personalities in the workplace, and what works (and doesn’t work); understanding how systems and people enable disruptive personalities in the workplace, and becoming familiar with a 10-step plan designed to provide the tools to manage disruptive personalities.

For more information on the conference, visit www.baypath.edu/events-calendar/womens-leadership-conference.

 

George O’Brien can be reached at [email protected]

Daily News

SPRINGFIELD — The National Collegiate Athletic Assoc. (NCAA) announced that the MassMutual Center, in conjunction with American International College and UMass Amherst, has been selected to host the 2024 NCAA Division I Men’s Ice Hockey Regional, marking the first time the event has been held at the MassMutual Center.

“We are looking forward to partnering with both the University of Massachusetts and American International College as we welcome hockey fans to Western Massachusetts, where we have established a winning tradition,” said Sean Dolan, general manager of the MassMutual Center.

The two-day regional will feature four teams competing in two first-round games, with the winners advancing to the regional final the following day. The winner of the regional final will advance to the 2024 Frozen Four, which will be held at the Xcel Energy Center in St. Paul, Minn.

“We are incredibly proud to partner with American International College and the MassMutual Center for a 2024 regional,” said Ryan Bamford, director of Athletics at UMass Amherst. “We have been privileged to see first-hand the passion that fans in this region have for college hockey, and we are looking forward to playing a part in hosting a first-class event in Springfield during one of the most exciting weekends on the college hockey calendar.”

In addition to Springfield, Providence, R.I. (Dunkin’ Donuts Center), Sioux Falls, S.D. (Denny Sanford PREMIER Center), and Maryland Heights, Mo. (Centene Community Ice Center) were also selected as regional sites in 2024.

“We are thrilled to be awarded the bid for the Division I Ice Hockey Regional with UMass and the MassMutual Center for 2024,” said Jessica Chapin, interim director of Athletics at AIC. “This will be a wonderful opportunity to add to the storied history of hockey in the Springfield, Massachusetts area.”

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