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Creative Economy

Creating a ‘Time Machine’

 

The mural on Bridge Street

The mural on Bridge Street remains a work in progress.

You’ll need more than a glance to take in, and fully appreciate, the mural being created on the south-facing wall of the old Skyplex Building on Bridge Street in Springfield.

You’ll probably need at least 10 minutes to fully absorb all the images on the 100-foot-long wall. There are dozens of them, large and small.

But you’ll also need a cheat sheet of sorts (a few different ones will be created — more on that later) and probably easy access to Wikipedia.

That’s because, while some of the people can be easily identified (Muhammad Ali, Abraham Lincoln, and even Peter L. Picknelly, among them), most of them are far more obscure and need some explaining, at least when it comes to their connection to, and importance to, the City of Homes.

And that’s part of the charm, if that’s the right word, of this project, which is one of the more ambitious projects to date of City Mosaic, a nonprofit organization that has brought many colorful and, in some cases, informative murals to downtown Springfield — and, in the process, reactivated a number of properties and made them conversation pieces.

Such was the case with another huge work of art just around the corner on Worthington Street. That project involved the recreation of wall advertising that was on the building more than a half-century ago, as well as a few images of personalities from the past and present.

John Simpson, the lead artist on that project, said some have referred to it as a “time machine,” and asked that he create another one at the Skyplex building, another somewhat underutilized property that is slated to become home to another brewery.

Susan Riano, Madden Sterrett, and John Simpson.

And he a team of artists, including Madden Sterrett and Susan Riano, have done just that.

“We wanted to blend many of the city’s historic firsts with historical figures, and modern community members, such as Mayor [Domenic] Sarno,” Simpson said. “We want to have the past connect with the present — and have it connect with the future.”

While the wall, which is a work in progress that should be completed “soon,” according to Simpson, features some well-known personalities and landmarks (such as the Puritan statue in front of the library) that need no explanation as to why they are pictured, many of them do.

Let’s start with Abraham Lincoln. According to local legend, the name ‘Republican Party,’ the party of Lincoln, originated in Springfield. Meanwhile, his wife, Mary Todd Lincoln, is said to have taken in shows at the Paramount Theater. As for Ali, he had connections to a mosque in the city, and is said to have visited it while training in Chicopee for his first fight against Sonny Liston.

Frederick Douglass also has a presence on the wall. Simpson said he visited Springfield several times, at least once to meet with fellow abolitionist John Brown about his raid on Harper’s Ferry, which started the Civil War.

There’s also the artist James Whistler, famous for the composition known as Whistler’s Mother. While born in Lowell, he did live in Springfield for a time, Simpson said. There are a few images of Eleanor Powell, a dancer and actress (she was in a few movies with Fred Astaire) who was also born in Springfield.

As was the actor Kurt Russell. There’s a small image of him portraying the character he is perhaps best known for, Snake Plissken, from both Escape from New York and Escape from L.A.

Former NBA star Travis Best, another Springfield native, is on the wall, as is Gwen Ifill, the journalist, television newscaster, and author, who was born in New York but later relocated with her family to Springfield and graduated from Classical High School.

There’s also June Foray (born June Lucille Forer), who grew up in Springfield and later became the voice of Rocky the Flying Squirrel and a host of other characters.

There aren’t many — if any — people who would recognize Foray from the image on the wall. And that’s why there will be a plaque, or key, to the images, explaining what they are, Simpson explained, adding that there are plans to print flyers to hand out at the restaurants — Granny’s Baking Table and the Osteria — that have windows facing the mural.

“Already, people are asking the waiters and the owners of these establishments who the people are on this wall,” he said, adding that this is one of the main objectives of this project — to get people talking and asking questions — about the wall, and about the city depicted on it.

Evan Plotkin, president of NAI Plotkin, collaborator with Simpson on several art-related projects in and around downtown, and leader of efforts to reactivate properties in that area, agreed.

“They’ve captured a moment in time, and the history and character of the city,” he said of the artists. “And while doing so, they’ve brought this property back to prominence; people are talking about it, and in the present and future tenses. That’s what these murals do.”

There is still some work to do on the mural, especially in and around the letters that spell out SPRINGFIELD, Simpson said, noting that many more characters, firsts, and landmarks will be added before the wall is officially finished. He mentioned an image of the Basketball Hall of Fame and perhaps something depicting the M-1 rifle, produced at the Springfield Armory, and its inventor, John Garand, as likely additions.

But already, those behind the project are accomplishing their primary mission. They’re creating that time machine, and they’re prompting people to stop, look, point, maybe ask some questions, get some answers, learn about Springfield, and celebrate the city and its history.

That’s a lot to ask from a mural, but this one does all that and more.

 

—George O’Brien

Opinion

Opinion

 

While it might be considered dangerous to get into a discussion concerning the quality and relative merits of a particular piece of art, when it comes to the new mural taking shape at the former Skyplex building off Stearns Square in downtown Springfield, we’ll make an exception.

This is an intriguing and masterful work (and it’s not even done yet) that celebrates the city, its history, its personalities, its landmarks … all of that.

But it does more than that. It activates a space, and it gets people talking. Overall, it takes a nondescript wall on an underutilized building and turns it into a conversation piece and part of a larger effort to bring more vibrancy to that part, and other parts, of Springfield.

It’s a small piece, but an important piece nonetheless.

If there’s anything to complain about with the mural, it’s that there’s too much going on. The entire wall is covered, and with many, if not most, of the ‘characters,’ one needs to ask, ‘who’s that?’ and ‘why is that person on this wall?’

That’s true of Abraham Lincoln and Muhammed Ali (you know who they are), but also Ted Shawn, the dancer and choreographer who created Jacob’s Pillow in Becket (and lived in Springfield for a time), and also June Foray, a Springfield native who became the voice of Rocky the Flying Squirrel, among other notable characters. You might not know who they are.

That’s the beauty of this mural. People get to take in something creative and learn about a city and its history at the same time.

It takes quite some time to take in the entirety of this mural, and another one like it just around the corner on Worthington Street, one that recreates advertising images put on the wall of a former camera store more than 50 years ago. But it’s worth taking the time, because these works tell a story, and they really do link the past, present, and future.

And at the same time, they bring new life to buildings, and an area, that needed a spark.

It is said that art can be captivating, powerful, and, yes, inspirational. This mural is a good example of how it can be all that and more.

Opinion

Editorial

The scaffolding has come down from the five-story wall on Worthington Street facing Stearns Square after a lengthy process of restoration and completion of a new mural undertaken by artist John Simpson.

So now, people can see what they have. And what have is much more than art, although it is certainly that.

It is bridge from the past to the present — and the future — as a well as a conversation piece and another important effort to ‘activate’ property in the City of Homes, and especially in its downtown.

We’re seeing that word ‘activate’ quite a bit lately in reference to downtown properties — everything from the old Court Square Hotel, now being renovated into apartments, to the parking lot adjacent to the soon-to-be-demolished and replaced Civic Center Parking Garage (that property will become an extension of the MassMutual Center and used for various gatherings). It’s also been used to describe restoration work at Stearns Square, Pynchon Park, the riverfront, and other landmarks.

Overall, it is used to describe efforts to take something that was once dormant, or underutilized, and bring it back to useful life.

It’s understandable that the phrase would be used in reference to buildings or parks or even vacant lots. But a wall — in this case, the east wall of the Driscoll Building, built in 1894 and on the National Register of Historic Places?

Yes, a wall.

The wall has been there for 125 years or so, and the advertisements for cameras and related equipment that adorned the wall and sold by the company, Bloom’s, which occupied the structure, have been there for nearly 70 years. But they had become faded and easy to overlook.

Now, the wall is impossible to overlook. It features those same ads, carefully restored to what they were in the 1950s, as well as other images depicting people, businesses, products, and culture that help tell the story of Springfield — everything from a Dr. Seuss book to an Indian motocycle to a depiction of Milton Bradley.

In short, the wall is no longer a wall. It’s a piece of art, but it’s more than that. It’s a window to the past and a vibrant, colorful part of the present and future of the city. It’s also an attraction. People stop, they look, they take pictures, and they marvel at what once was — and still is. You don’t often see 50-foot-high ads for camera equipment.

Even more importantly, this wall is another piece of the city that has been activated, or given a new life. With each triumph like this — and it is a triumph — Springfield takes another important step forward in its efforts to become more vibrant and more livable.

Commercial Real Estate

Painting the Town

The East Columbus parking garage after being colorfully decorated by artist Wane One from the Bronx, N.Y.

The East Columbus parking garage after being colorfully decorated by artist Wane One from the Bronx, N.Y.

Artist Wane One from the Bronx, N.Y.

Artist Wane One from the Bronx, N.Y.

Britt Ruhe is a huge fan of public art, specifically mural art.

After attending what have come to be called ‘mural festivals’ in cities such as Worcester and Salem and seeing the many benefits they bring to those communities, she lobbied hard to bring a concept known as Fresh Paint to the City of Homes.

Wanting to find a way to give back to the community, Ruhe, a financial strategist for startups and small businesses by trade, began meeting with festival organizers in other parts of the state to gather input and essentially learn how it’s done.

“I was able to see firsthand what an incredible impact mural festivals have on revitalizing a neighborhood, and I thought, ‘Western Mass. needs something like this,’” said Ruhe, adding that, when she approached Springfield’s business, civic, and community leaders about staging a festival here, she encountered overwhelming support.

Indeed, not only did Kevin Kennedy, the city’s chief Development officer, agree to the festival concept, he pushed Ruhe to set the bar higher than her original proposal of five murals in order to achieve a greater impact.

Over six days earlier this month, 35 artists, with considerable help from the public during several ‘paint parties,’ transformed 10 walls throughout the city during Springfield’s first mural festival.

“It’s been a great success; when you do something in a city the size of Springfield, it has to have the correct impact,” said Kennedy. “I thought five was a little too small to be impactful. This was the first time we were going into multiple murals, and I thought 10 was more impactful than five.”

He said encouraging the arts and culture sector, currently a $50 million business in Springfield, is important for the continued revitalization of the city, especially in the realms of housing and entertainment.

The 28 total works of public art add up to 20,000 square feet of murals, and the larger works were approved by building owners who had no idea what the finished product would look like.

“I was able to see firsthand what an incredible impact mural festivals have on revitalizing a neighborhood, and I thought, ‘Western Mass. needs something like this.’”

“The building owners have the biggest lift; they donate their wall,” said Ruhe. “As part of a festival, the building owner doesn’t have to pay, but they don’t get to choose what goes on their wall, which is a big ask, especially this first year around.”

Overall, the festival was a community effort, with $150,000 raised for the event from donors and several sponsors, including MassMutual, MassDevelopment, Tower Square Hotel, and many others.

Dozens of volunteers took part, and 1,500 cans of spray paint and 500 gallons of liquid paint were used to change the face of many formerly drab buildings and pieces of infrastructure.

But the benefits far outweigh the costs, Ruhe told BusinessWest.

“There’s a lot of data out there that shows that murals increase property value, foot traffic, and they’re good for residential and commercial businesses,” she explained, adding that, although the economic benefits are difficult to quantify, a study is being undertaken to examine the direct effects such a festival has on a city.

While little of the funds raised go to the artists themselves, Kim Carlino, artist of the mural at 8-12 Stearns Square, said there are many other types of rewards, especially the pursuit of such a daunting challenge.

Kim Carlino’s mural at 8-12 Stearns Square is a product of her love for creating illusion and disillusion of space in abstract form.

Kim Carlino’s mural at 8-12 Stearns Square is a product of her love for creating illusion and disillusion of space in abstract form.

Carlino says she loves the challenge of approaching a big piece and the ability to change and adjust the marks she makes.

Carlino says she loves the challenge of approaching a big piece and the ability to change and adjust the marks she makes.

“I like the experience of having something that’s bigger than you and can really engulf you,” she said, while transforming that massive, highly visible wall in the heart of the entertainment district. “Everyone coming by is just so thankful; it’s the same experience I have every time I make a mural — everybody wants more color in their life, and we need more of that in our day-to-day.”

Springfield, as noted, is only the latest in a number of cities — in Massachusetts and across the country — to embrace murals and the concept of a mural festival.

Wane One, a muralist for 38 years, has taken part in many of these events. He said the only American art form started by young children has turned into a worldwide artistic movement.

“This artform has gone global,” he said after creating the mural on the East Columbus parking garage. “It doesn’t matter what part of the world you go to right now, it has pretty much taken over.”

In the city of Worcester, the arts and culture sector is a $127.5 million industry, filling 4,062 full-time jobs. And murals have become a distinctive part of the landscape there.

Che Anderson, project manager in the Worcester city manager’s office, said that community’s mural festival — called “Pow! Wow!” — has brought more people out and into the local community, providing a boost to small businesses.

“Overall, ‘Pow! Wow!’ has provided an international platform to know about Worcester and the things that are already existing,” he told BusinessWest, adding that the festival has improved the city’s walkability. “The festival also provided an outlet for many creatives in the city.”

As for Springfield, similar effects are already in evidence.

“It’s been a great success,” said Kennedy. “It has delivered everything I think the mayor and I hoped for on the cultural side, the economic side, and the reputational side.”

Ruhe said the local business community’s support has been extremely helpful through the course of the festival, and she sees her hopes for the event’s future materializing.

“It’s really bringing the community together. People from all walks of life are coming out for the events or standing on the sidewalks looking at the art, talking with each other, painting together,” she said. “What makes mural art so powerful is that is brings art out into the street and into people’s everyday lives.”

Kayla Ebner can be reached at [email protected]