Editorial
In 2019, BusinessWest created a new recognition program, one to recognize a large and significant constituency, and one whose accomplishments often went unrecognized.
We thought about calling it Women in Business, but then we decided this didn’t fit the bill, as we didn’t want to recognize only individuals’ accomplishments in the business world.
Rather, we wanted to celebrate women of achievement, women who stand out, women who go far beyond what’s in their job description, women who are making a difference. So a name came about naturally: Women of Impact.
The plan was to honor those who excel in their chosen field, or fields, as the case may be, but who are also giving back in the community, who inspire others around them, who serve as mentors to others and especially younger women, and who, as one of our honorees is fond of saying, ‘show up.’
We’ve done that, and this year’s class continues that tradition, as the stories that begin on page W4 clearly show. They are:
• Tara Brewster, vice president of Business Development and director of Philanthropy at Greenfield Savings Bank. Her passion for connecting the community and boosting nonprofits is reflected in both her career and her activities outside the bank as she asks, “what are we here for if not to make a difference?”
• Ayanna Crawford, president of AC Consulting and Media Services. Her work spans her consulting business, numerous nonprofit boards, serving the public as chief of staff to state Rep. Orlando Ramos, and a flourishing organization called Take the Mic, which gives both young people and adults the confidence they need to be public speakers.
• Tracy Friedenberg, executive director of Bacon Wilson, P.C. Early on, she decided that she wanted to serve in roles where she could help team members thrive and drive organizational success. She’s been described as “a visionary leader, compassionate mentor, and an extraordinary human being” who is actively involved in her community.
• Rania Kfuri, vice president of Philanthropy, Sales, and Marketing at Glenmeadow. Showing up has been her credo, and the continuation of a pattern set by several generations of her extended family. Showing up means excelling at work, giving back to the community, mentoring others, literally showing up at events, and convening others to help solve regional problems.
• Chelsea Kline, executive director of Cancer Connection. She understood the value of this “lean, scrappy” nonprofit when her mother accessed its services two decades ago, and today, she and her team successfully build community support for a wide array of programs that bring calm, courage, and even fun to people dealing with the harshest challenge of their lives.
• Angelina Ramirez, CEO of Stavros Center for Independent Living. For the past 35 years, she has been dedicated to this critical nonprofit that helps people with disabilities secure resources and equipment, stay in their homes, access education and job opportunities, and otherwise achieve the kind of live they desire to live.
• Amanda Sanderson, executive director of the Resilience Center of Franklin County. Inspired by her mother’s resiliency in overcoming physical and sexual abuse, she has dedicated her life to leading nonprofits, which she calls the ‘glue’ of our society, and constantly raising the bar when it comes to serving clients and acting as a convener and collaborator.
• Sarah Rose Stack, lecturer of Public Relations at UMass Amherst — just the latest chapter in a compelling story. Inspired by music teachers, she overcame poverty in childhood to excel in music and the arts, and they remain a big part of who she is. Another big part is being a mentor and the kind of teacher who can change a life, as her teachers changed hers.
We at BusinessWest congratulate the Women of Impact class of 2025 and are grateful for their powerful example and inspiring stories.






In 2015, BusinessWest, created a new recognition program. Well, let’s call it a spinoff of an existing initiative.








There’s no set timeframe to be a hero. It’s more about taking advantage of opportunities that emerge. And that can happen quickly, or over a lifetime.
Leader. Inspiration. Pioneer. Mentor. Innovator.
Some have been told in part before, but not in this context. Not in the context of a celebration of women achieving great things, standing out in their chosen field, and doing impactful work in the community.

The first Asian woman to complete the Explorers Grand Slam. Lei Wang’s journey redefined success in her own terms, and today, she is challenging individuals around the world to do the same.
Samalid Hogan is the regional director for the Massachusetts Small Business Development Center Network’s Western Regional Office. In that role, she has built partnerships across public, private, and civic sectors to achieve economic-development goals for the Pioneer Valley region. In 2014, Hogan founded CoWork Springfield, the city’s first co-working space, which focuses on serving women and minority-owned businesses. In addition, she was appointed to the Governor’s Latino Advisory Commission in 2017, and serves on the boards of several organizations, including Common Capital, the New England Public Radio Foundation, the Minority Business Alliance, and National Junior Tennis and Learning of Greater Springfield. A BusinessWest 40 Under Forty honoree in 2013 and winner of the Continued Excellence Award in 2018, she was also awarded the Grinspoon Entrepreneurial Spirit Award in 2017 and was recognized as a Woman Trailblazer and Trendsetter by the Massachusetts Latino Chamber of Commerce in 2016.
Susan Jaye-Kaplan is the founder of the Pioneer Valley Women’s Running Club and Go FIT Inc., and co-founder of Link to Libraries Inc., an organization whose mission is to collect and distribute books to public elementary schools and nonprofit organizations in Western Mass. and Connecticut. She is also the co-founder of the Women’s Leadership Network and founder of the Pioneer Valley Women’s Running Club of Western Mass., as well as an advisory board member and fundraiser for Square One. She has received one of the nation’s Daily Point of Light Awards, the President’s Citation Award at Western New England College, Elms College’s Step Forward/Step Ahead Woman of Vision Award, Reminder Publications’ Hometown Hero Award, the Mass. Commission on the Status of Women Unsung Heroines Award, the New England Patriots’ International Charitable Foundation Community MVP Award (the only person to receive this award two times), and the Girl Scouts of Pioneer Valley’s Women of Distinction Award. She was chosen one of BusinessWest’s Difference Makers in 2009. She has also received the National Conference on Community Justice Award, the Springfield Pynchon Award, and the Holyoke Rotary’s Paul Harris Award.
Dora Robinson has served as a nonprofit leader and practitioner for more than 35 years. She recently retired from the United Way of Pioneer Valley (UWPV) after serving for more than eight years as president and CEO. Previously, she served as the first full-time president and CEO of Martin Luther King Jr. Family Services for 19 years. The foundation for these leadership roles is based on previous experiences as corporate director and vice president for the Center for Human Development and vice president of Education at the Urban League of Springfield. Her earlier professional experiences included social work with adolescents and families, community outreach, and program planning and management. She is currently an adjunct professor at Springfield College School for Social Work and the School for Professional Studies. Dora has received much recognition for her work as a nonprofit executive leader and her work in social justice. Most recently, she was elected to serve on the board of directors for the Women’s Fund of Western Massachusetts and is serving as a steering committee member to establish a neighborhood-based library in East Forest Park.
