While the past two years haven’t exactly been kind to co-working spaces, Jeff Sauser said, the long-term view is much rosier.
“COVID has really accelerated the trend toward remote work,” he explained, noting that the business world was already taking steps in that direction, but at a much more gradual pace. “One silver lining from COVID is that co-working spaces and other shared spaces are seeing a golden age moving forward.”
Jeremy Goldsher, who opened Greenspace CoWork with Sauser in downtown Greenfield several years ago, agreed. “We’ve managed to keep everything afloat during the last few years. Its definitely been a challenge, but Jeff and I have both developed a lot of creative avenues through the co-work model that we might never have considered.”
Specifically, the pair wanted to do more to connect the Greenfield business community, and one way is through a new monthly series of networking events called Business Breakdown.
The idea came out of internal conversations about how to bring people back together and give them a chance to reconnect, Goldsher said.
“I know I’ve spent the better part of two years isolated, and I was excited to find a good reason to be in person with my peers and understanding all the challenges everyone else is going through.”
In addition, he noted, “a lot of new businesses have opened up during COVID, and there hasn’t been much opportunity for anyone to present themselves. We wanted to give a platform for new businesses to come down Main Street and meet fellow business owners and market themselves and speak to the community.”
“Our model is to be more of a resource to our community, rather than just our membership.”
Each Business Breakdown session, which takes place at Greenspace, on the third floor of the Hawks & Reed building on Main Street, begins with an informal presentation from a new local business. The sessions also explore topics like transparency, resource sharing, and recovery in a disruptive climate; the challenges business people face both professionally and personally amid the pandemic; and inventive ways they can overcome those challenges.
The sessions meet the first Wednesday of every month. The April 6 event will take place from 5:30 to 7:30 p.m.
“Our model is to be more of a resource to our community, rather than just our membership,” Goldsher said. “It’s something we’ve thought about a lot over the past couple years, as the world changed.”
With Greenspace membership back to pre-pandemic levels, Sauser said, “events like these are symbolic for us — people are opening their doors back up, and we’re seeing a lot of good interactions from the business community. They’re anxious to get back together. It’s been tough psychologically for business owners.”
The guest speakers for the inaugural Business Breakdown last month were the head brewer and taproom manager at Four Phantoms Brewery. “They spoke at length about how local flora and fauna have really influenced their ingredients, and how they use local artists for their cans,” Goldsher noted. “It was spectacular.”
Future sessions will collaborate with Cocina Lupida, a restaurant on the first floor of the Hawks & Reed building, which houses Greenspace CoWork. That includes April’s session, which will feature the partners from Madhouse Multi-Arts, which offers collaborative, accessible art spaces on Main Street and helps aspiring artists and musicians access resources and skills they need to reach their creative and professional goals.
“We’re very excited to have them. It’s a new business started by two young Hampshire College grads. They’re very much in the vein of our co-work space, but focused more on the arts,” Goldsher said. “We’ve watched as they took a historical building on Main Street that had been dormant for many years and brought it back to life.”
He added that the event series is “definitely evolving,” and that participation and feedback will help determine what future events will look like. But for now, he and Sauser are encouraged — and excited to hear what Madhouse brings to the table.
“How do you take arts and crafts and turn it into a business? How do you make a living doing those things? We have so many creative people around here — how do you take art and turn it into your livelihood?” Sauser asked. “We want to get a good variety of different business perspectives, not all of which are bricks-and-mortar companies.”
“It’s amazing to shift the process away from being a tradititional co-working operator to take a more in-depth approach to supporting local businesses and business leaders.”
Greenspace is also working with Greenfield Community College and the Franklin County Community Development Corp. on a pilot series they hope to launch this spring, Sauser said, a handful of workshops on topics like how to start a business, how to write a business plan, getting financials in order, obtaining a bank loan, and more.
“We’re not reinventing resources that don’t exist, but providing an additional outlet to do them,” he explained. “We’ll gather data while we’re doing it and, moving forward, may evolve that into something more substantive and cohort-based, with classes you can go through, a program like LaunchSpace in Orange. We’re looking at opportunities to grow something similar here. We’re thinking about Franklin County holistically.”
And the region’s business owners could benefit from that kind of collaborative approach to growth, Goldsher added.
“A lot of people are just not communicating openly with each other — it’s almost like people forgot how to be honest, and they’re a little bit unsure about how much they’re willing to discuss about their trials and tribulations. But it’s amazing to shift the process away from being a tradititional co-working operator to take a more in-depth approach to supporting local businesses and business leaders.”
Sauser agreed. “This was something we always wanted to do, and if not for COVID, it might look a little different. I’m excited — it feels like we’re emerging from this situation and responding to what the community needs. We want to have an impact on Greenfield’s revitalization, so we’re looking at it through that lens. And we believe it can be a model for other communities.”
Joseph Bednar can be reached at [email protected]