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AMHERST — The town of Amherst partnered this spring with the UMassFive College Federal Credit Union (UMassFive), the Amherst Business Improvement District, and the Amherst Area Chamber to extend its pilot of three solar powered digital information signs in the downtown Amherst area. The partnership ushered in a fresh look for the signs by highlighting local business information and featuring the new What’s Next? Greater Amherst destination campaign. 

The signs are powered by Massachusetts based company Soofa, and feature a neighborhood newsfeed for all including real time and emergency information from the town, transit information, and local news and events all through a zero-emission, minimal impact technology. 

“UMassFive strengthened this partnership by adding its sponsorship of the signs this year, which allowed us to highlight our What’s Next? destination campaign marketing — creating the best possible experience for visitors, community members, students and alumni alike,” said Amherst Area Chamber Executive Director Claudia Pazmany. 

Amherst Communications Director Brianna Sunryd added, “the town was pleased to be able to extend this service for the community, while at the same time supporting local businesses and regional tourism with the What’s Next? campaign. Our partnership with UMassFive assisted us in our efforts to continue the program affordably and offer a visual boost to the Amherst BID and Chamber’s hard work.” 

UMassFive’s vice president of Marketing Craig Boivin stated, “The Credit Union is thrilled to support the Town of Amherst and Amherst Area Chamber in leveraging 100% solar-powered electronic displays in the downtown area to better communicate local events and resources, and to help promote our local businesses. We’re a financial institution that’s committed to sustainability, so helping our communities finance and embrace green technologies — especially in public spaces where everyone can benefit — is a natural fit for us.” 

Daily News

SPRINGFIELD — UMassFive College Federal Credit Union (UMassFive) announced that board member Julius Lewis was recently honored with the 2022 Social Justice Award for Entrepreneurship at the 5th Annual Martin Luther King Jr. Family Services Social Justice Awards Celebration. 

The virtual event took place on April 23 to honor the 2022 recipients, as well as to celebrate and honor the life and legacy of the late Ronn Johnson. 

Lewis, and his radio co-partner, Tom Morrow, received the award for their efforts to promote financial literacy to the greater Springfield Community, specifically through their radio show: The Lewis & Morrow Financial Hour. The radio show broadcasts weekly on WTCC FM 90.7 on Wednesday’s from 9 a.m. to 10 a.m.  

“It is quite clear that Julius and Tom share an enthusiasm for helping educate people on financial matters,” said Rich Kump, UMassFive president and CEO. “Their passion for empowering people in their financial lives, and supporting our local community, speaks to their character. Particularly with Julius, it is inspiring to have people on the UMassFive Board who truly embody our mission.” 

Following receipt of their award, Lewis and Morrow wasted no time in continuing to provide support for the local community. Raising funds from UMassFive, as well as from several local businesses, the duo recently provided a check for $5,500 to the South End Community Center. Springfield Mayor Dominic J. Sarno, Mayoral Aide Lavar Click-Bruce, and South End Community Center Executive Wesley Jackson joined Lewis and Morrow, as well as UMassFive President and CEO Rich Kump, for the special check presentation on April 29. 

Daily News


HADLEY — UMassFive College Federal Credit Union (UMassFive) was the recent recipient of a 2022 Gold Community Champion Award from Banking Northeast magazine in the category of Civic Involvement. The award recognizes the Credit Union’s overall philanthropic efforts. 

Banking Northeast established the Community Champion Awards to highlight credit unions and community banks that create unique community partnerships, go beyond the call of duty to aid their community in special times of need, and demonstrate what their institution’s cumulative effort means to their communities. The Civic Involvement award was presented to UMassFive for its “A Community You Can Count On” campaign, which provides value to non-profit organizations within each of the communities the Credit Union serves, and also encourages a similar community spirit within UMassFive employees and members. 

“In addition to the financial support that we provide to local organizations, we also offer resources including employee volunteerism, promotional assistance from our marketing team, and engagement of our membership,” said Craig Boivin, vice president of Marketing at UMassFive. “Our employees personally fundraise for select events with credit union support such as paid-time-off incentives for funds raised, and in-branch fundraising opportunities. We also welcome member engagement through donation drives in our branches, and promote fundraising for local organizations and events through our marketing channels.” 

The credit union’s ongoing campaign has provided both financial and non-financial support to nearly 50 local organizations in recent years. In 2021, UMassFive employees raised more than $20,000 for two local fundraisers, and the Credit Union held in-branch drives that collected 350 pounds of personal care items for local survival centers. 

Daily News

HADLEY — UMassFive College Federal Credit Union (UMassFive) announced the retirement of board member Sam Killings at its 55th Annual Meeting on March 23. New director Jeremiah Bentley was elected to the open position at the virtual event.

Killings is retiring from the UMassFive Board of Directors after serving since 1998. During his tenture, Killings served on the credit union’s Asset and Liability Management Committee, which he chaired for several years, as well as the Human Resources Committee and the Diversity Task Force. He holds a bachelor’s degree in Accounting and 42 years of experience as an internal auditor and assistant controller for Research Accounting at UMass Amherst.

With his retirement, Killings was recently honored with the status of director emeritus, the first person to hold this title at the credit union.

Bentley has been a member of UMassFive since 2015, when he moved to the area after completing his Ph.D. in accounting from Cornell University. He previously

served as a volunteer on the credit union’s Asset and Liability Management Committee. He currently serves as a research foundation director for the Institute of Management Accountants, and in multiple positions with the American Accounting Association. He is also the Richard Dieter & Susan Dieter Faculty Fellow and associate professor at UMass Amherst, where he teaches financial and managerial accounting and examines how accounting systems change the way people think about and report on their performance.

Daily News

HADLEY — UMassFive College Federal Credit Union announced the recent promotions of Gina Maroni and Kathleen (Kathi) Bates.

Maroni was promoted to senior vice president of Finance and chief financial officer (CFO). This promotion acknowledges her commitment and contributions to UMassFive, and is a better reflection of her level of authority. In her new role, she will maintain her current responsibilities, including financial oversight, strategizing, and budgeting for the credit union. Maroni previously served as UMassFive’s vice president of Finance and CFO for the past nine months and as assistant vice president of Finance and controller for 18 months. Prior to joining UMassFive, she was the senior vice president of Finance and chief financial officer at Athol Credit Union.

Bates was promoted to Worcester branch manager. She began her career at UMassFive 18 years ago as a part-time teller, eventually becoming a member service specialist, and most recently the backup supervisor for UMassFive’s Worcester branch. In her new position as branch manager, she will continue making a difference in the financial lives of members by identifying and providing solutions for their financial needs and making sure the Worcester branch runs smoothly.

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