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VertitechIT Launches New, Interactive Website

HOLYOKE — With sales at an all-time high, a modern headquarters, and a new, national business alliance focused on IT network infrastructure and unified communications, VertitechIT is celebrating with the launch of its new, interactive website, www.vertitechit.com. The site uses humorous, black-and-white photography and poignant headlines to draw in visitors, poking light fun at what can be a very staid and highly technical profession.

“IT industry websites tend to be rather formulaic,” said VertitechIT Principal Partner Greg Pellerin. “It was important for our new site to reflect our corporate culture, one that promotes fun and creativity along with cutting-edge technical expertise.”

The privately held company, which caters to the business and healthcare industries, just concluded its most successful year ever and recently moved into its new national headquarters in a converted 19th-century paper mill in Holyoke.

“We’re a different breed of IT infrastructure consultant,” said Vice President of Marketing Steve Shaw, who oversaw the website redesign. “We have a unique understanding of how IT has a bottom-line financial impact on a business or healthcare institution, and that knowledge and approach, combined with a little personality, hopefully comes through in our new site and marketing materials, separating us from our competitors.”

VertitechIT also recently announced the formation of a national IT-solutions coalition with Microsoft platform provider Software Logic and unified communications expert Partner Consulting. The new Stability Alliance (www.stabilityalliance.com) is focused on building IT network infrastructures that allow businesses and healthcare systems to increase capacity, reduce costs, and improve efficiency.

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