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Online Education Programs Are Undergoing Rapid Change

Debbie Bellucci

Debbie Bellucci says that 12% of the credits sold at STCC are of the online variety.

John Wells teaches a course in Information Technology Strategy at the Isenberg School of Management at UMass Amherst. But his students don’t spend their time listening to lectures. Instead, they access that information online and use classroom sessions to discuss complex projects or cases, he said.

The associate dean for professional programs is just one of many college and university professors taking advantage of technological advances in what has become known as the ‘flipped classroom’ — a form of blended learning that encompasses technology to leverage learning, so a teacher can spend more time interacting with students.

“There’s been a huge movement of change over the past five years, and the way people deliver content has improved dramatically as instructors and students get more comfortable online,” Wells said.

An example of advancing technology is a pilot program at Isenberg for students taking online courses. They are participating in live lectures and interacting with students in traditional day classes via the computer, and if they aren’t available when the class meets, they can watch the captured portion later. “We’re seeing a constant melding of online and offline courses, and we plan to expand the pilot program in the fall,” Wells told BusinessWest.

Integration exists in many degree programs, and at Springfield College, students in the Physical Therapy program take online courses while they are engaged in off-campus clinical fieldwork. “It allows them to discuss their clinical experiences, receive mentoring and enjoy a much richer environment than was possible in the past,” said Jean Wyld, vice president for Academic Affairs. “Discussions can include students from across the country, and everyone joins in the discussion forum.”

She added that it’s a virtual version of everyone getting together at the end of the workday to talk about what happened. “It’s a great addition to our program.”

So, although the two entities — online classes and on-site classes — still exist, the boundaries are beginning to blur, while the benefits and disadvantages of distance learning are becoming clearer as the number of online course offerings expand.

“Online education is a great idea, but traditional education is faced with the dilemma of having to meld the two types of learning. And schools like ours are offering more online courses because the market wants it,” said Christopher Hakala, professor of psychology and director of the Center for Teaching and Learning at Western New England University.

That market includes a diverse group of students, and some are definitely more suited to distance learning than others. But for all students, accessing educational information via the Internet is a valuable tool.

“In the future, online learning at work will play a major role for our graduates, so we want them to learn how to do it well,” said Wyld, adding that the typical 2013 faculty member is using electronic resources to support their teaching. And since many students are mixing online and traditional classes, their skills are growing, along with a set of best practices for online learning being developed at institutions of higher learning.

But it doesn’t take advanced skills to begin, and even those who are almost computer illiterate can participate.

“If you can write an e-mail and attach a word document to it, you can take a distance course,” said Debbie Bellucci, dean of the School of Continuing Education and Online Learning at Springfield Technical Community College. “People think of them as technical, but they aren’t. You don’t need to be a computer programmer or a techie. And they are very popular — 12% of all of the credits we sell are distance credits. Students are taking some courses online and some on-site. They are not buttonholed into one method, and it affords another option for people to complete a degree.”

For this issue and its focus on education, BusinessWest takes an in-depth look at the world of online classes and what students need to know about this type of learning.

 

Bevy of Benefits

Christopher Hakala

Christopher Hakala says one of the biggest challenges facing educators today is successfully melding traditional and online methods of learning.

Wells said many UMass students take online classes in the summer to accelerate matriculation. “They can take a lighter load during the semester and fill in the gap over the summer, which many students feel comfortable doing, especially if they are working part-time. In fact, it can be a huge advantage for people who are putting themselves through school by working.”

Another benefit is that the courses allow every student to voice their opinion via discussion boards. “In a regular classroom, everyone may have their hands up, but then you run out of time, so they can’t contribute their thoughts,” Wells said, noting that both instructors and students tout the forums as an online advantage.

Bellucci agrees, and says it can be a real bonus for shy students due to the sense of anonymity. “No one is staring at you, so people feel safer. And for those who are not good at responding on the fly, it gives them time to think about their answers.”

Flexibility is another advantage, especially for those who commute. “Students can take regular classes on Tuesdays and Thursdays; work Mondays, Wednesdays, and Fridays; and do the rest online,” Wells said.

Hakala concurs. “Convenience is a factor, and students can access material when they need to. Plus, online courses allow us to reach people who might not otherwise be able to take classes,” he said.

In addition, learning on one’s own timetable can allow a student to do an internship and still graduate on time, which can prove beneficial to their future career.

Vana Nespor, dean of Online and Adult Studies at Bay Path College in Longmeadow, said the school has a Saturday degree program that many women take advantage of, especially since a blended course format is available. “Some say their employers have told them their job will be in jeopardy if they don’t get a degree, while others want to move up the career ladder,” she explained. “And although many love face-to-face classes, we are seeing more and more students who like the convenience of taking courses from home.”

She added that Bay Path has received grants that allow it to incorporate advanced technology in all of its classes, including occasional live video chats with instructors.

“The new wave of online courses is exciting and very interactive and gives students the opportunity to build community through Facebook, YouTube, and social media,” she continued. And since online classes include students from around the world, “it opens discussion to a much broader society than if the majority of people in the class came from Western Mass.”

It also allows students to finish degrees who can no longer attend classes on campus. Nespor said Bay Path had a traditional student two courses shy of graduation who needed to return to Africa and was able to complete her degree due to online offerings.

However, Belluci said online courses are not open-ended, and students do face constant deadlines. But they still have a certain amount of freedom. “Some people will work for six hours at one sitting, while others like to do it in smaller pieces. It’s all related to their learning style.”

Plus, there is no lack of social interaction. “We hear that many online students get to know each other better than they would in a classroom because there are no time barriers,” said Belluci. “When you are in a three-hour class, there isn’t time to really talk to anyone. But in most online classes, the first assignment is to introduce yourself, which is not done in a regular classroom.

“A student might spend a whole semester not knowing who the person sitting next to them is or what they do,” she went on. “But online, people form great bonds because they have each other’s e-mails. And faculty members tell us they know more about their online students than the students in their classrooms.”

 

Drawbacks Exist

Although benefits abound, there are disadvantages, and cost can factor into this because some institutions charge more for online courses, and others don’t include them in the price of full-time tuition.

But perhaps the most critical issue is whether the student is suited to this type of learning. “Older students who are returning to school tend to be better at online learning because they are usually more self-disciplined. It’s a matter of being able to manage your time efficiently,” Hakala said.

Wyld agrees, citing a study of 40,000 students released last month showing that students who are academically unprepared for college may not only fail to benefit from online classes, they may actually be hurt by digital instruction.

“Students need to have strong study skills and a solid high-school foundation to complete college-level online courses. It’s not a great fit for all students for a host of different reasons,” she explained. “Some do much better with face-to-face interactions in regular classes.”

Wyld said the ideal candidate is “a very focused, self-disciplined person who has very good time-management skills. Flexibility is the hallmark of online learning, but students still need to meet the same outcome, and an online learner must go to class.”

Wells advises people to choose their online courses carefully. “If a class is very experiential, don’t take it online,” he said. “Putting concepts into practice is more conducive to face-to-face learning.”

In addition, not all professors are adept at using technology to teach. “Some are very good at it and can turn readings, discussions, and PowerPoint presentations into a good learning experience, while others simply give students assignments and don’t provide them with structure,” Hakala said. “Professors have a long history of in-class experience to draw upon, but sometimes fail to anticipate issues that happen online.

“In a classroom, you can respond rapidly to feedback, but online it’s staggered,” he continued. “And many professors who have been in the classroom for 20 or 30 years have never taken an online course, so they don’t see it from both sides. However, we are getting better at it and moving towards standardization as we develop best practices.”

Wyld concurs. A recent study at Springfield College showed that its typical online student is a woman in her 30s taking classes to advance her career. “Many of them have a job and a family. And the success people have really depends on the quality of the experience. It has to be very interactive to be successful, which depends on the professor and the course design,” she said, adding there is a clear distinction between online courses at non-accredited institutions and those that are accredited.

 

Final Grade

Although the options to earn a degree are expanding thanks to online options, “there are deadlines, and the assignments are not open-ended, so students who engage in distance learning have to be very self-motivated,” Bellucci reiterated.

But the horizon has few limits. “The world of online education was clumsy when it started. But it has become highly interactive and very engaging, and instead of feeling isolated, students are building a community online and helping each other,” Nespor told BusinessWest.

“This is a going to be a great decade because technology is becoming so sophisticated and we can do things we couldn’t do before,” he went on. “It just gets better and better every day.”

Employment Sections
Cambridge College’s Move Downtown Increases Visibility, Accessibility

Terrie Forte

Terrie Forte shows off the computer lab in Cambridge College’s new location in Tower Square.

Terrie Forte says there were a number of motivating factors behind Cambridge College’s relocation from Cottage Street in Springfield into former retail space in Tower Square, in the heart of downtown.

There was the desire to upgrade and modernize the facilities at the Cottage Street location, she said, noting that they had been in use for more than 20 years and had been carved out of former industrial space not exactly suited for higher education. And there was a need for both more immediate space and room for likely expansion of this school that serves mostly working adults who need graduate or undergraduate degrees to advance their careers.

But the overriding motivations were the need for both more exposure and better accessibility, factors that have been verified since the doors to the new facility opened several weeks ago.

“The most interesting thing we’ve learned in this relocation process,” said Forte, director of the school’s Springfield Regional Center, “is that, even though we’ve been in the area for 20 years, many people don’t know about us and what we do. But it shows us just how much potential we have here.”

Indeed, Forte has already noticed an uptick in inquiries from prospective students, especially younger individuals looking for degree-completion options — one of the school’s many realms of service.

“What we’ve seen is a lot of younger people coming in, just because of the new location,” she said. “And generally, they will come to us for degree completion.”

And while the new location appears to be already paying dividends for Cambridge College, the move is also benefiting the long-struggling Tower Square.

For starters, space that had been dark for more than a decade (since former tenant U.S. Factory Outlets moved out) is now vibrant again. And the presence of students, faculty, and administrators on the ground floor of the retail and office complex is breathing some new life into the facility.

“Every time I go down the escalator and see those windows [adorned with the Cambridge College logo], it puts a big smile on my face,” said Fred Christensen, senior property manager for CB Richard Ellis, which manages Tower Square.

The new Springfield Regional Center includes 18,000 square feet of space fronting Boland Way, compared to 16,000 in the Cottage Street facility. The new location features 14 classrooms (six more than the school had previously), complete with daylight and motion sensors for all lighting, ergonomically designed chairs, smart boards, ceiling projectors, and other high-tech elements that make instructors’ jobs easier while enhancing the learning experience.

The move took more than two years to plan and execute (somewhat longer than initially expected),  but it already appears to be a smart move, in more ways than one, with the school gaining valuable exposure from its Main Street address, as well as much greater accessibility off nearby I-91.

 

School of Thought

Turning back the clock roughly three years, Forte said senior administrators at Cambridge College had reached the conclusion that, while the Cottage Street location was still in some ways adequate, a larger, more modern, more accessible location was needed if the Springfield center, one of six located across the state, was to grow.

“Being the first regional location for the college over 20 years ago, we were the one most in need of an upgrade,” explained Forte. “But once the college decided they would make the investment, it was the question of, ‘where do we do it?’”

Many locations in the city were considered following strong response to a request for proposals issued by the school, she told BusinessWest, adding that the Tower Square site most effectively addressed the college’s needs and concerns.

“Not only could we provide them with a large, contiguous space and exterior street exposure,” said Christensen, “but the parking component was a big factor in terms of keeping their students safe.”

Forte agreed. “The average age of our students is 38, and they are adults in career transition,” she explained. “Some don’t have cars, or they’re busy parents who require flexible schedules, so most of our class time is nights and weekends, and safety, from the very beginning, was absolutely my number-one concern.”

Overall, the new location will enable the Springfield center to better attract and then assist the many constituencies it serves, she went on, noting that Cambridge College caters to a diverse population of adult learners for whom higher-education opportunities may have been limited.

In this tight job market, she noted, employers can be somewhat demanding, and that means that many job seekers will need additional skills or degrees to advance in their chosen field or move into a new one.

“We’re seeing many people who find themselves unemployed or underemployed and are looking to change that, and what’s great about Cambridge College is our rolling admission policy,” said Forte. “There aren’t any barriers; you get here, and you prove yourself.”

To emphasize that point, she referenced one of the school’s newest offerings, called the Portfolio Program. It allows students who have already been working in the human-services field, for example, to earn a degree in that course of study.

The most appealing aspect of the program, Forte explained, is that work-life experience is taken into account, and while most students still have considerable work to do to earn their degree, attending a rotating class schedule is not necessary; meeting periodically with the advisor is. Essentially, the Portfolio Program is customized for each student, based on what skills and experiences he or she has gained over time.

“It’s definitely not an easier path by any means,” she said, “but for some of our students, it does allow them to not have to go to class.’”

Currently, Forte said, the college serves approximately 300 adult students and employs 50 faculty members, 10 of whom hold administrative posts. The school offers graduate-degree programs in education, management, and counseling and psychology, many of which lead to licensure and certification. Undergraduate degrees are also offered in human services, management, and multidisciplinary studies.

 

— Elizabeth Taras

Employment Sections
Labor-market Report Highlights the Region’s Skills Gap

Bill Ward calls it a “mismatch.”
There are other words being used to describe the region’s job market, none of them particularly enthusiastic. But to Ward, president and CEO of the Regional Employment Board of Hampden County (REB), it boils down to an ever-present skills gap.
“It all comes back to this huge, complex issue we have: there are skills shortages, and there are people who are looking for jobs and can’t find them,” he said. “There’s a mismatch out there. There always has been, but now it’s more pronounced because today’s jobs require a higher skill set.”
Ward was responding to a report — “Labor Market Trends in the Pioneer Valley Region” — recently issued by the Commonwealth Corp. and the New England Public Policy Center of the Federal Reserve Bank of Boston. That report paints a picture of a naggingly high — albeit slowly falling — unemployment rate in the region, but also a labor pool that’s not adequately equipped to fill the job openings that do exist, which creates a problem for companies looking to grow or locate here.
This trend is exacerbated, the report notes, by an aging population and, in some fields, potential future shortfalls of workers with the skills and education required by employers. In 2008-10, the period the report focuses on, 47.1% of the labor force was age 45 or older, while only 31.6% was 34 or younger.
And while the region’s residents have, on average, increased their level of education over the past decade, progress in that area has been slower than in other regions, leading some economic-development leaders to wonder whether the younger generation will be adequately equipped to replace the masses of retiring Baby Boomers over the next decade.
All this isn’t news to Ward, who deals every day with the challenges of the Pioneer Valley economy and strategies to boost it.
“It updates the reality and confirms it,” he said, noting that the report offers plenty of data but few solutions. “These are complex issues; you can’t just flip a switch. What keeps me up at night is the quality of this workforce and what it needs to do to be competitive. If anything, this report emphasizes that.”

Youth Is Not Served
Robert Clifford, an economist and public policy analyst for the New England Public Policy Center, took part in a roundtable recently at Holyoke Community College to discuss ther report’s findings. He noted that the region’s working population between ages 16 and 24 actually fell from 51,988 in 2000 to 49,788 in 2010 — the only region in the state where that occurred.
Clifford broke down the report’s findings into four main points:
• After nearly a decade of declining employment, the Pioneer Valley is recovering at a modest pace, but continues to have one of the highest unemployment rates statewide;
• An aging workforce, declines in younger workers, and a stagnant population will force the region to confront demographic challenges sooner than other regions;
• Despite gains in the educational attainment of its labor force in the past decade, the Pioneer Valley still has the highest share of individuals with only a high-school degree or less; and
• Addressing the barriers to employment facing the region’s
jobless population, particularly among the young and less educated, is key to the Pioneer Valley’s economic vitality moving forward.

Bill Ward

Bill Ward says businesses shouldn’t wait for the perfect candidate for a job, but be willing to train a talented learner.

“It’s very clear,” Ward told BusinessWest, “with the dynamics of our region, with an older population and a shortage of younger people coming into the workforce, it leaves us in a situation where education and training are even more critically important to our region than to most other regions in the Commonwealth — whether it’s the K-12 system, the community-college system, or investments in training by employers themselves. That’s the big message.”
It’s a message framed by an air of overall sluggishness on the job front locally.
“While the employment rate in the region was nearly the same as the rate statewide through the first half of the past decade, the impact of the Great Recession was particularly severe in the Pioneer Valley,” the report states, noting that the region’s unemployment rate reached 9.2% in 2010, slightly below the national rate of 9.6%, but far exceeding the statewide rate of 8.5%, making it the third-highest jobless rate among all regional labor markets. It also represents a much higher rate than the 3.0% recorded in 2000 and the 5.8% posted in 2003, following the 2001-02 recession.
Perhaps more troubling, however, is the report’s repeated emphasis on how young workers are being impacted. In 2008-10, more than 50% of the region’s unemployed were 34 years old or younger, though such individuals accounted for just 32% of the region’s workforce. Meanwhile, 60% of those unemployed in the Pioneer Valley had a high-school degree or less, while only 38% of the region’s workforce had such an education.
That points to multiple demographic trends that intersect in a troubling way. While the Pioneer Valley’s workforce skews higher in age than other regions, the younger generation isn’t always ready to compete for the jobs that do, and will, arise — the very definition of a skills gap.
“Massachusetts is one of the most highly educated states in the nation, but the Pioneer Valley’s residents and workforce … have education levels similar to their counterparts in the United States,” the report asserts. “Over the past decade, the region has seen progressively higher levels of educational attainment among its residents and workforce, but a high-school degree continues to be the most common level of educational attainment in the region.”
Specifically, in 2008-10, the share of the region’s labor force with a bachelor’s degree or higher (30.5%) trailed that of Massachusetts as a whole (41.2%). However, when the figures are calculated to include all workers with some kind of post-secondary education, the Pioneer Valley (67.8%) closes the gap somewhat on the state (67.8%), due to a larger concentration of individuals with certificates or associate’s degrees, perhaps reflecting the strong presence of the region’s community colleges.

Training from Within
The persistent skills gap, the report notes, “may be particularly troublesome given that 91.5% of the region’s employees are also residents. The Pioneer Valley may not be able to attract workers from other regions to work in jobs with relatively low education requirements and pay, given that those populations are typically filled by less mobile populations.
“However,” it continues, “younger workers and those with lower levels of education, who are disproportionately unemployed, may provide a future supply of labor that can be educated and trained to address labor shortages.”
To foster economic growth in the future, the report argues, the Pioneer Valley should “strive to align the education of its labor force to meet the demands of the region’s employers” — a call to colleges to step up efforts to draw students into degree programs for in-demand careers, like those in the STEM (science, technology, engineering, and math) fields.
Although Ward has been involved in many such initiatives to boost worker training in the region, he notes that colleges, career centers, and other economic-development entities can’t do it themselves.
“There’s an insidious dynamic in the job market where employers say, ‘I have jobs, but I can’t fill them; I can’t find skilled workers,’” he noted. “But these employers need to do some rethinking about training. They need to do it on their own. This idea of looking for a perfect candidate … the workplace is changing, and there’s no such thing as an off-the-shelf worker. You can’t expect that.
“Because of the complexity of the marketplace today, employers need to be more engaged in preparing their future workforce,” Ward continued. “They need to do more on-the-job training and engage with educators to create career pathways for young people, so when they’re in school and see the applications of math, science, and technology in the workplace, there will be less dropping out, and more kids turned on by seeing the connections between school and work. It’s a complex issue, and there is no single solution.”
Despite the presence of a “feeder system” in the form of multiple well-regarded colleges, plus the state’s flagship university campus, Western Mass. has long had difficulty holding on to graduates, he noted. “We’re seeing large numbers of young people not being retained in this region, and the reason for their outmigration is that we have not been able to generate employment opportunities for these young people.”
Part of that, he said, is due to generally lackluster job creation over the past three years, which has hit young people hardest, particularly in the realm of summer jobs, which provide much-needed experience and develop workplace skills. “Young people, up to age 25 or so, have been bearing the brunt of the recession, so to speak, and to get that first job, they’re tending to be more mobile and look elsewhere; we see them crossing into the Boston area and other markets.”
Meanwhile, older workers are holding on to their jobs longer, in many cases due to the financial meltdown of 2008 and the downturn that followed, which exacerbates the problem young people have finding work.
But the aging of Massachusetts will eventually provide opportunities for the young, Ward said, and it’s incumbent upon the region’s employers, educators, and economic-development leaders to turn those opportunities into a more vibrant hiring culture.
“We’re going to need to fill these positions of the job leavers who are maturing, and the people who fill them are going to need the right skills.”
Ward noted that fewer than half of all recent college graduates in the region are currently working in their degree fields. While troubling in some ways, that statistic also means there are plenty of smart, talented young people who have the aptitude to change careers if given the opportunity by proactive employers. But instead of cultivating their own pipeline of talent, “many employers say, ‘let someone else do it,’ and they wait at the end of the pipeline for someone with their specs.”
The question, he said, is “do you keep turning away from your door the person who could potentially do the job, but doesn’t have all the skills yet? We need some rethinking by employers.”

Opportunity Knocks
There’s a tidbit buried in the labor-market report that offers a bit of optimism. “After two recessions and a decade of declining employment, the region is now gaining jobs and recovering at a modest pace. Moreover, the recent recovery from the Great Recession has been somewhat stronger in the region than in the state as a whole. The Pioneer Valley has experienced relatively broad-based improvement, with stronger growth than the state in a majority of industries.”
Combined with that outlook, the region’s demographic trends — notably, the massive Baby Boom generation approaching retirement — may seem to bode well for younger workers, Ward said, but the skills gap remains, and it threatens the growth of current businesses and hinders others from moving to Western Mass.
“Companies looking to relocate look at the labor supply,” he told BusinessWest. “We need to be willing to say, ‘we can’t afford to waste a single young person.’ We have to get as many people as possible to their full potential.” n

Joseph Bednar may be reached at [email protected]

Employment Sections
PeoplesBank Earns Accolades for Its Employee Culture

Janice Mazzallo

Janice Mazzallo says the internal culture change at PeoplesBank reaps benefits for both employees and customers.

When PeoplesBank was recently named an Employer of Choice by the Massachusetts Chamber of Commerce, Doug Bowen was pleased, but he’s quick to note that the honor was based on testimony from the bank’s leaders.

However, when the Boston Globe named the bank a Top Employer last month, that may have been even more gratifying, said Bowen, the institution’s president and CEO — because the honor was based solely on employee input.

According to Janice Mazzallo, senior vice president of Human Resources, “we did an employee engagement survey, a series of questions about the bank’s leadership, communication, benefits, and work-life balance. That feedback qualified us to get that award. That was a powerful and proud moment. This culture shift has taken a long time and a lot of energy, and this was another recognition that our people really do appreciate the environment here.”

The ‘culture shift’ she cited wasn’t accidental, she noted, but the end result of a plan set in motion almost a decade ago to improve the bank from the inside out.

“Our senior team got together for a strategic planning session,” Bowen recalled. “PeoplesBank was a good bank with a wonderful historical legacy, but we wanted to make it a great bank. And to be this great bank we aspired to be, we wanted to have a great culture.”

Much of the responsibility for crafting specific elements of that culture change, he noted, fell to Mazzallo after she joined the institution eight years ago. “She was the architect of our cultural activities and moves made here at the bank that have really blossomed into this wonderful environment we all get to enjoy every day.”

As Mazzallo explained to BusinessWest, “we began by communicating to employees what the strategic plan was and their role in support of that” — an effort that included the development of a training and leadership program to aid employees in implementing each piece.

That multi-faceted endeavor has helped bring about improvements in communication, expanded benefits, training and career-development programs empowering bank staffers to make more decisions on their own, and events like a weeklong festival honoring employees each year.

“The overarching goal was to attract and retain high-quality employees,” she said. “We felt that meant a couple of things. We wanted to bring in the best and brightest from outside into this organization, and we have, in fact, been able to do that — I think, in part, because the culture attracts people from other banks, and larger banks. As for the second piece, we knew we had very good employees, and we wanted to develop them internally so they could be promoted, so we wouldn’t have to go outside the bank.”

The third leg of that strategy has to do with benefits, Mazzallo explained, and a diverse package of voluntary benefits and perks ranging from an adoption benefit to a wellness group to chair massages. “These aren’t things you have to put in, but they’re additional pieces that make it much nicer to come to work.

“I’ve worked in places where, on Sunday night, I dreaded going in. Many of us have,” she added. “I don’t want to feel like that, and as the head of Human Resources, I don’t want anyone on my team feeling like that. Most people have to work to make a living. If you have to work, why not make it a great environment for everybody?”

 

High Performance

And satisfied employees have resulted in better bank performance, Bowen said.

“When you go into any store or anyplace else where the people are engaged and happy to be there, you get better service. That’s what we’re aiming for, and that’s what we’ve achieved at the bank.

“We have a high-performance culture, and part of that, certainly, is that we’re a high-performance bank financially,” he added. “We’ve been able to maintain this high-performance culture, and at the same time we’re a top-quartile bank in terms of financial measurements.

“All of that is wrapped together,” he continued. “If you have a great culture, you get great employee engagement. That’s reflected in our community service, too; our employees serve on the boards of 115 nonprofits in the Pioneer Valley.” PeoplesBank has also been honored by the Boston Business Journal for the amount of volunteer time and money its employees donate to charity.

As part of its renewed emphasis on culture, the bank has taken on a cause of its own, so to speak, in environmental sustainability. That’s manifested in two branches recently certified by Leadership in Energy and Environmental Design for their ‘green’ construction elements; a third LEED branch is currently being built in Northampton.

It’s also reflected in touches like electric car charging stations at the bank’s Holyoke headquarters; $60 million in investments in wind, solar, and hydroelectric projects; and an annual environmental fair where bank workers can learn about what they can do to support sustainability — efforts that, as a whole, contribute to the feeling that employees are part of something important, and bigger than themselves.

“One of our values is environmental sustainability, and that’s shared by employees; it’s part of the whole culture here,” Bowen said.

Added Mazzallo, “we feel it’s the right thing to do. We live in a really beautiful area, with some unbelievable natural resources; we’re very fortunate. And when we bring new people into the bank, there’s a level of expectation, a commitment to the environment and to the community; those things are important. So it’s no longer just about coming into work. Our people really want to make those connections.”

As for what lies ahead, Mazzallo said PeoplesBank does not intend to rest on its laurels, instituting the noted Ritz-Carlton training program next year to ensure that employees offer “legendary service, that goes above and beyond the norm. That involves empowering employees to make decisions to benefit the customer. It might be as simple as giving flowers to a customer that just welcomed a grandchild. It’s the small things that often make the difference.”

Bowen said the bank’s status as a mutual organization allows it to make employee-and community-centered decisions without worrying about reporting to shareholders. But he also believes the bank’s financial performance justifies a belief that happy employees lead to satisfied customers.

“When employers put employees first,” Mazzallo said, “when they treat their people well, and when employees feel respected, that is going to show in the kind of service they provide to the outside world.”

 

Joseph Bednar can be reached at [email protected]

Employment Sections
Hikes in the Minimum Wage May Soon Become Reality

Heads up, employers.

Susan G. Fentin

Susan G. Fentin

The Massachusetts Legislature is still in session, and you never know what surprises they have in store for you on Beacon Hill.  In a recent issue of BusinessWest, we told you about an initiative to require some Massachusetts employers to provide paid sick leave to their employees. We’ve been told that bill has recently been buried and is unlikely to see passage in this legislative session. But there are other opportunities for the Legislature to wreak havoc with employers in the Bay State, and even if these initiatives are not successful during this session, they will likely be brought forward in the near future.
A bill has been filed by state Sen. Marc Pacheco that would raise Massachusetts minimum wage to $10 per hour over the course of the next three years. The bill cleared a legislative committee in March, creating the possibility that the Senate could vote on what would be the first hike in the state’s minimum wage in four years. Currently, the minimum wage in Massachusetts is $8 per hour, raised from $7.50 per hour in the 2007 legislative session.  This rate is substantially higher than the current federal rate of $7.25 per hour, which was last increased in 2009.
Massachusetts law provides that the state’s minimum wage will always stay ahead of the federal rate, although not necessarily by 75 cents (the Commonwealth’s statute governing the minimum wage provides that the state’s minimum-wage rate automatically increases if the federal rate matches the current Massachusetts rate, with the result that Massachusetts’ minimum wage will always be at least 10 cents higher than the current federal rate). But, if passed, the current legislation would go way beyond that standard and give Massachusetts the highest minimum wage in the country, surpassing the current high mark of $9.04 in Washington state.
Massachusetts is not alone in this effort. State legislatures in neighboring New York and Connecticut, as well as New Jersey and Illinois, are also pushing efforts to raise their minimum wages. Missouri voters may be asked to vote on an increase in the minimum wage in a referendum in November.
Legislators in these states are arguing that $7.25 per hour doesn’t provide a living wage. There may be some merit to that argument: a full-time worker, working 40 hours a week, 52 weeks a year, paid at the federal minimum wage would earn only $15,080 per year, lower than the federal poverty line for a family of two and less than 75% of the federal poverty line for a family of four.
These state initiatives are spurring some discussion at the federal level about whether the time is ripe for another increase in the federal minimum wage. Although the federal rate went up in 2009, that was the last year of a multi-year, phased-in increase that began in 2006. Sen. Tom Harkin of Iowa, head of the Senate Labor Committee, is trying to rally support for a bill that would increase the federal minimum wage to $9.80 per hour by 2014. So even if the current Massachusetts initiative doesn’t succeed, there’s the possibility that the Commonwealth’s minimum wage will float up along with the federal rate, at 10 cents per hour above whatever Congress establishes at the federal level.
Pacheco doesn’t believe that the minimum wage bill will be successful this year, but in comments published in the Patriot Ledger, the senator noted that the bill has strong support from the AFL-CIO, and he expects that support for the bill from other legislators would take a couple of years to build. So employers can certainly expect that, whether from the state Legislature or from Congress, there may be future attempts to increase the minimum wage.

More Wage-and-hour News
The U.S. Department of Labor has announced that that its investigations into the restaurant industry in Massachusetts have uncovered $1,307,808 in back wages owed by a number of Massachusetts restaurants to 478 employees. The DOL is currently calculating what level of penalty might also be assessed against these restaurants, which had multiple wage-and-hour violations, including paying their wait staff a flat rate, failing to pay or properly calculate overtime, making illegal deductions from employees’ paychecks, and failing to keep proper records of their employees’ wages.
The department has developed a smartphone application to help employees independently track the hours they work and determine the wages they are owed. The app, which is available in English and Spanish, helps users track their regular work hours, break time, and any overtime hours.
This announcement from the DOL underscores the fact that the federal government is serious about investigating wage-and-hour violations wherever they might occur.

Susan G. Fentin is a partner in the law firm Skoler, Abbott & Presser, P.C., which practices only labor and employment law and represents the interests of employers exclusively; (413) 737-4753; [email protected]

Employment Sections
What You Should Know About Worker Misclassification

Charlotte Cathro

Charlotte Cathro

Since the downturn in the economy, businesses have been looking for ways to cut costs, and the largest cost for many is payroll. Companies might engage more part-time and temporary workers, in addition to independent consultants, to reduce expenses. However, business owners could find themselves in a difficult position if they don’t know the rules of how to classify these workers.
Due to tight budgets and decreased collections, federal and state governments are also cutting costs and looking to generate additional revenue. These governments have focused efforts on misclassification of workers to collect unpaid employment taxes. A similar push by the IRS from 1988 through 1994 reclassified 483,000 workers as employees and resulted in $751 million in assessments.
Business owners trying to reduce costs would rather have their workers classified as independent contractors than as employees. Employers are required to withhold and submit federal and state withholding taxes from an employee’s payroll, and pay Social Security, Medicare, and unemployment taxes on their behalf. Depending on how the company’s plans are set up, they could also provide health, dental, retirement, and other benefits to everyone classified as an employee. Sick time and vacation time might also be paid. State protections such as wage-and-hour laws may apply only to employees, and employment arrangements can be much more difficult to terminate.
Independent contractors are considered self-employed individuals. Some workers appreciate the flexibility and the ability to deduct additional un-reimbursed expenses against income. The contractor is responsible for paying the employer and employee contributions for Medicare and Social Security taxes, and they receive a deduction on their tax return for the employer portion. They are expected to make quarterly estimated tax payments on their income since they are not having taxes withheld. Health and other insurance is the self-employed individual’s responsibility, and they may be entitled to a deduction for tax purposes. The company using their services is responsible for acquiring the appropriate federal identification number and issuing a form 1099 at the end of the year if they paid the worker over $600, but they do not incur payroll-tax liabilities.
Issues with classification are generally noted when a worker applies for unemployment, since employees are eligible, while self-employed individuals are not. Effective in 2008, the federal government implemented the Emergency Unemployment Compensation Program, which provides federal funding to extend unemployment benefits up to 53 weeks. An additional program effective in 2012, the Federal-State Extended Benefits Program, provides for an additional 20 weeks of unemployment during periods of high unemployment on a state-by-state basis.
Therefore, depending on the employee’s state, the individual may be eligible for up to 99 weeks of payments. The more attractive the unemployment benefits become, the more likely individuals are to apply and open up the inquiry into whether they were previously employed.
Determining whether a worker is an employee or an independent contractor is more complex than simply how the worker is paid or whether they work full-time or part-time. The IRS has historically used a series of questions referred to as the ‘20-factor test’ to establish worker status. The 20-factor test was not intended to be used as a pass-or-fail determination. However, the results were often unclear because some of the questions did not affect the final result of the test.
In a 2009 update to its manual for auditors, the IRS noted that some of these questions could be inapplicable, other pieces of information could be pertinent, and relevancy changes over time given the circumstances. Therefore, it revised its approach to include more general considerations organized into three categories: behavioral control, financial control, and relationship of the parties.
Behavioral control exists when the employer directs the employee in the way that they perform their duties. The level of instruction and training the worker receives, who provides the tools or equipment, and when and where the work should be done would all be factors to consider in this area. The business can, of course, indicate the result of the work to be performed, but when it also has control over the means and methods to achieve the result, it is acting more like an employer.
Financial control includes considerations related to whether the worker acts like a self-employed person. For example, to what extent do they make themselves available to assist multiple businesses? An independent contractor might also have made their own financial investment in facilities, tools, or equipment; might incur unreimbursed expenses related to their work; and could achieve a profit or a loss. To establish the relationship between the business and the worker, the IRS would look at the permanency of the relationship as well as to what extent the work performed is an integral part of the company’s business.
A written contract would be a consideration in determining the relationship of the parties, but it cannot be used to avoid classification as an employee if other factors indicate that relationship.
Many states, including Massachusetts and Connecticut, have moved away from the IRS definition of ‘employee,’ and have adopted another test for determining worker status. In addition, some states have separate tests for unemployment and workers’ compensation classifications. Often, specific industries, such as construction contractors, have stricter rules.
The most common non-IRS test is called the ‘A, B, C’ test. This test has three factors, all of which must be met for the worker to be considered an independent contractor. The first test is whether the employer exercised control and direction over the worker. This is similar to the behavioral-control test. The second test asks whether the duties performed were outside of the usual course or all normal places of business; integral functions of a business generally would be performed by employees. The final test is the most stringent, and is where this type of test differs from the IRS. A contractor must be engaged in an independently established trade or business. To meet this definition, it could be shown that the worker has his or her own business license, insurance, or federal identification number.
Penalties for misclassification of workers differ depending on whether the misclassification is considered an intentional disregard for the requirements. If it is deemed intentional, the employer is responsible for all back taxes. If no intentional disregard is found, the employer can use Section 3509 rates to calculate their federal liability. The rates are lower if the employer issued the appropriate 1099 forms.
If the forms were filed, the employer is liable for the employer’s share of Social Security and Medicare plus 20% of the employee’s portion. In addition, the employer is responsible for income tax at a rate of 1.5% of wages. If the 1099s were not filed, the amounts increase to 40% of the employee’s portion of Social Security and Medicare and 3% income taxes. The employer owes even if the worker properly paid income taxes and self-employment taxes on their income, and cannot recover amounts from the employee. The business would be responsible for unpaid benefits such as retirement-plan contributions for the reclassified employees. On top of the federal requirements, the employer will likely have state tax liabilities and may face steep fines and penalties.
A business can be absolutely certain that the IRS will agree with its worker classification only by obtaining a determination letter directly from the source. Form SS-8 is organized with questions in the three factor categories and provides information the IRS can use in issuing the determination. The form can be filed with the IRS by a firm or by a worker to receive a resolution for purposes of federal withholding and employment taxes only, although many states that conform to IRS rules will accept the determination. States that do not conform to IRS rules generally also have a request form to file with their employment divisions.
The IRS and many states have voluntary settlement programs whereby a company is required to file and pay only for the last few years, but these programs are available only if no notices or inquiries have been received. If you are unsure whether your workers are properly classified, it is best to speak with your accountant or labor attorney as soon as possible to gauge your exposure.

Charlotte Cathro is a tax manager for the Holyoke-based public accounting firm Meyers Brothers Kalicka, P.C.; [email protected]

Employment Sections
What a Résumé Can Say — or Not Say — About a Candidate

Katherine Lamondia-Wrinkle

Katherine Lamondia-Wrinkle says the references from the résumé don’t always tell the whole story.

Cynthia Landry says that, despite many advances in the process of recruiting, evaluating, and eventually hiring talent, the résumé remains one of the most critical pieces of the puzzle.
It presents the candidate with a chance to make a case, she explained, and thus do what every job seeker strives to do — get their foot in the door. And yet, many simply don’t make effective use of that opportunity, and sometimes that’s why the door doesn’t open, said Landry, a human resources generalist for Health New England (HNE).
“The résumé is for you to put your best attributes out there so we can match your skills to the requirements of the job,” she told BusinessWest, adding quickly that such attributes can be lost amid too many words about things that don’t matter — someone’s hobbies, for example — and too few about what does matter, such as how an individual has helped a company grow revenues and reduce expenses.
Katherine Lamondia-Wrinkle, a partner with the law offices of Thomas M. Libbos, agrees. She said too many candidates fail to take full advantage of a résumé’s ability to make a good first impression. Meanwhile, she advises business owners and managers to maximize their opportunities to use a résumé to learn about a candidate, and thus pose effective questions that will enable them to ascertain more.
Kim Kenney-Rockwal, director of human resources for HNE, said there is an art and science to both writing and reading résumés, and she stressed the importance of using the document to not only present a past employment history, but also — and more importantly — explain what one has accomplished and how.
“If you have two people that are equally qualified, it’s hard to differentiate each one,” she explained. “You have to show how you stand out, and you need to show how you can bring more to that position than anyone else.”
For this issue and its focus on employment, BusinessWest talked with several résumé readers and writers about what a résumé can say — and why, all too often, it doesn’t say enough.

The Write Stuff
Jill Grindle, a certified professional résumé writer who owns A Step Ahead Résumé in Agawam, said there are three styles of résumés.
The first and most common is the chronological résumé. While entirely overused, it serves a purpose for someone younger — say, a recent college graduate who doesn’t have much work history to report. The next is what’s known as the combination or hybrid, and it lists not only the dates and places one has worked, but also what they accomplished in that job. For instance, did the applicant start a new process that saved himself and others in the office time and effort? Did she go above and beyond her sales goals? Were they rewarded by their former employer for certain accomplishments?
The third style is the functional résumé, and, according to Grindle, this is the “job obituary.”
“It’s typically used when someone has a spotty work history and feels they need to minimize those gaps, but it’s a red flag for most employers, and it’s very hard to track when a skill was learned in what job during what dates.”
The functional résumé style lists a candidate’s information by skill sets, and while it does allow the person to match their skills to what a job description is requiring, it’s difficult for an employer to read, especially when 20 seconds is about all you get to make an impression on paper or computer screen.
Typically, those with many years out of the workforce — due to, say, raising a family, military obligations, or a multi-track job history — might use this style, but the hybrid should still be the number-one style choice.
Kenney-Rockwal says that fewer than one-quarter of the résumés that Health New England receives are in the hybrid format, and this is regrettable because opportunities are missed to showcase how a person has truly benefited a company.
“How much money did you save the company in what amount of time?” she said, referring to one question that a résumé should help answer. “Don’t just tell me what the role was; tell me what you did in that role to make it different.”
She adds that one of the biggest mistakes that people make is taking their former job description and simply transfering it onto the résumé.

Mind the Gap
But what about those gaps in a work history? According to Grindle, candidates should just be honest.
“If you were home raising children, say so,” she said. “If you had to leave full-time work to care for ailing children, you’re not alone. Many Baby Boomers, who are still a major force in the labor pool, are facing this same issue and will continue to for many years. If you were off for some time, what did you do during that time to gain more skills, or what effort did you take to make use of that time for the future?”
Kenney-Rockwal agrees, and said that the effort to keep strengthening skills during those gaps shows serious intent. “If someone is transitioning from one industry to another, then of course we are going to expect some gaps of time for education or job searching. Even using the time wisely to go back to school is important, and we recognize that.”
Elisa Rose, another human resources generalist with HNE, adds that some of the questions being asked these days regarding work-history gaps include inquires about what a person learned during their time off that can be beneficial to the company.
Lamondia-Wrinkle is leery of short-term hiccups in the work history, and uses the applicant’s references to do some fact-finding. Obviously, she’s looking for a reference to give a great review of the candidate, but sometimes the unfavorable review — if she can get it in this age of privacy laws and fears of legal ramification — doesn’t always tell the full story.
She gives the example of a recent position that had to be filled by someone who had fantastic people skills and would represent the firm at the first point of phone or in-person contact. One résumé presented the initial requirements, and after a stellar set of interviews, the reference from a former employer just didn’t add up for this particular candidate.
“Her references were not supportive of what her résumé said, but we really took a chance on who she was, how well she appeared, and how well-spoken she was — despite the poor references.”
Lamondia-Wrinkle says the situation turned out to be the result of bad feelings that lingered between the candidate and the former employer who made the past personal. “She really impressed us in the personal interview. She’s been a phenomenal asset to our company; she was the right person for the job.”

The Bottom Line
The résumé is still a force to be reckoned with and doesn’t appear to be going away anytime soon. Kenney-Rockwal says that not everybody can afford to hire a professional résumé writer, or automatically know the presentation skills that are necessary for the personal interview, but there are plenty of area organizations and career fairs that offer free services to help.
And, while there are many aspects to the job search, the résumé is one of the keys, she stressed — a key that just might open a door and allow one to get a foot inside.

Elizabeth Taras can be reached at [email protected]

Employment Sections
Understanding Reasonable Accommodations and the Interactive Process

Karina L. Schrengohst

Karina L. Schrengohst

Federal law pertaining to disability discrimination can be challenging to navigate for employers.
For example, an employee, Jill, does not say to her supervisor, “I need a reasonable accommodation for my disability.” Instead, she says, “I’m having a hard time getting to work on time because of the medical treatments I’m undergoing.” And an employee, Jack, does not say to his supervisor, “I am a qualified individual with a disability, and I’m exercising my rights under the Americans with Disabilities Act.” Instead, he says, “my wheelchair doesn’t fit under my desk.”
These examples illustrate one challenge that employers face under the ADA: identifying requests for accommodation. The law does not require an employee to make any reference to the ADA or use any magic words, such as ‘disability’ or ‘reasonable accommodation,’ when requesting an accommodation.
Thus, supervisors and managers need to be able to recognize the variety of ways in which a request for an accommodation may be articulated. Jill did not explicitly request a change to her work schedule, and Jack did not explicitly ask that a modification be made to his workspace; however, in both scenarios there is either an expressed or obvious connection to a medical condition or impairment that might be a disability. Both Jack and Jill are making requests for a reasonable accommodation.
The ADA requires that an employer provide a reasonable accommodation to an applicant or employee with a disability, unless such accommodation would cause an undue hardship to the employer. A reasonable accommodation is a modification or change to the workplace that enables an individual with a disability to apply for a job, perform job duties, or enjoy the benefits and privileges of employment.
Reasonable accommodations are determined on a case-by-case basis and may include, for example, modifying work schedules, granting time off, making the workplace accessible by wheelchair, or providing an interpreter. An employer does not have to provide an accommodation if it would cause undue hardship to the employer. Whether an accommodation would cause undue hardship is evaluated in light of the difficulty of providing such accommodation, the disruption to the employer’s operations, and the cost in relation to the financial resources of the employer. The difficultly, disruption, or expense must be significant.
Another difficult area of the ADA that employers must tackle is engaging in the interactive process with an employee with a disability in need of accommodation. The interactive process is simply an informal, interactive dialogue between the employer and the employee to identify the limitations resulting from the disability and discuss reasonable accommodation options. There should be direct communication between the employer and the employee in which both parties explore possible accommodations. The employee may offer options for what he or she thinks would be the most effective and preferred accommodation, and the employer may offer alternative suggestions. The goal of the interactive process is that the employer and the employee work together in identifying reasonable and effective accommodations.
The interactive process does not require that an employer provide the employee’s preferred accommodation. If there is more than one effective accommodation, the employer has the discretion to choose the most-cost-effective, least-burdensome accommodation.
For example, an employee, Sarah, has a severe learning disability, and reading is extremely difficult. Her supervisor sends her detailed written memoranda that she has trouble understanding. However, she has no difficulty understanding oral communication. Sarah requests that her employer install a computer program with voice output, and that her supervisor send all written memoranda through e-mail, which the computer can then read to her. The supervisor asks whether a digital voice recorder would accomplish the same objective, and Sarah agrees that it would.
Since both accommodations are effective, the employer may choose to provide a digital voice recorder so that Sarah’s supervisor can record her memoranda and then Sarah can listen to them.
In recent years, federal law has greatly expanded the definition of disability, thus making it easier for disabled individuals to come within the ADA’s protection. As a result of this broadening of the scope of protection, there has been a shift in disability-discrimination cases from determining whether an employee is disabled under the law to whether an employer complied with its obligations under the ADA. This also means that, as more employees fall under the protection of the ADA, there are more occasions for employers to face the risk of non-compliance.
One way employers can reduce their risk is to ensure that they are prepared to navigate difficult issues that arise under the ADA. Toward this end, supervisors and managers should be trained to identify a request or need for an accommodation. In addition, once an issue is identified, the individual(s) responsible for handling such requests must be properly prepared to engage in an interactive dialogue with the employee.

Karina L. Schrengohst, Esq. specializes exclusively in management-side labor and employment law at Royal LLP, a woman-owned, boutique, management-side labor- and employment-law firm; (413) 586-2288; [email protected]

Employment Sections
Thing5, United Personnel Ramp Up Search for 500 Employees

Patricia Canavan

Patricia Canavan says Thing5 has generated excitement not only in the number of new jobs, but their broad scope.

The announcement that Thing5 would relocate to downtown Springfield and hire 500 new employees this year was met with suitable excitement by city officials hungry for more economic development downtown, as well as by career seekers even hungrier for well-paying jobs.
But the initial excitement has given way to a sobering, yet intriguing, question: how does a company hire that many qualified people that quickly?
“This is an exciting opportunity for our community, in the number of jobs being brought to downtown, but also the scope of the jobs,” Patricia Canavan said. “To a degree, there’s something for almost everyone.”
Canavan is president of United Personnel Services, whose offices are right across Main Street from One Financial Plaza, soon to be renamed the Thing5 Building when the company moves into about 20,000 square feet of prime real estate there — with plans to occupy more space down the line. And United — contracted by Thing5 to locate and, in many cases, train those hundreds of new employees — has wasted no time in getting started.
“We’ve geared up on our end,” Canavan said. “We’re working Saturdays and evenings, bringing on some new staff, and working with our experienced recruiters because of the volume of paperwork.
“This is an exciting opportunity, particularly in this current economic environment,” she added, noting that her firm has tackled large-scale hires before, for clients such as Smith & Wesson. “We love to be a human-resource partner to companies in growth mode. Helping to further a business is something our staff loves, and it’s exciting.”

Bigger Things
Thing5, which provides call-center services for the hospitality industry, has been in a growth mode that forced Managing Director David Thor to look outside his current headquarters at the Basketball Hall of Fame. He didn’t have to look far to find ideal class A space in the heart of Springfield’s downtown.
But filling up the building’s sixth floor is no overnight effort.
“The majority of the positions are fairly entry-level, contact-center service types of positions, taking e-mails and calls,” Canavan said. “There’s a need for bilingual candidates as well as English-only candidates.”
However, “there are also some high-level management positions available,” she added. “Because they’re growing so fast, they need to have a variety of management-level people to manage the growth and promote quality standards.”
Thor noted that, as an ‘inbound’ call center, these employees are not tasked with cold calls and selling people on a product. “These are more like modern-day travel agent positions — booking rooms, advising about reservations at certain hotels.”
Beyond those entry-level positions, however, is a support structure that includes training, quality assurance, information technology, and other roles. “For every 25 or so agents, there’s a leader agent, and then a supervisory position above that, and the management infrastructure that manages the whole team,” he explained.
The response to Thing5’s big news in January certainly reverberated around a region still struggling to recover from the Great Recession.
“After the press conference announcing Thing5’s presence downtown, we saw an unprecedented flood of applications, which is great,” Canavan said — and not just for those who will make the cut. News like this, she explained, tends to draw out job seekers who might have become frustrated and slowed their search, and who might be ideal fits for other clients of United Personnel.
“We work to identify those people who can meet needs in our community, and we help them access other great opportunities,” she told BusinessWest.
For Thing5, “people need to meet minimum requirements, certain work experience, and as a result of our interviews and the screening process we’re putting people through, some people are not meeting those requirements,” she explained. “The good news is, Thing5 is not the only company out there We are very, very busy. We are seeing a turnaround in the economy, and a multitude of jobs available.”
As a result, Canavan said, “the thing that’s kind of nice for folks applying at Thing5 is that, if it doesn’t work out, there are other opportunities being placed through us. We do have a pretty robust training program for people we think could benefit from training. If you have great data-entry skills but don’t know Excel, we can train you in Excel. That is a general philosophy of the company — there are opportunities available, and we help people see them.”

First Steps
For applicants who land jobs at Thing5, Canavan explained that United will have a significant role in training — “our piece of the orientation is pretty robust” — before Thing5 takes over for task-specific training.
‘Robust’ is also an apt word for what will happen downtown if more employment stories like this one emerge in the neighborhood; this one move alone reduces the amount of vacant space in One Financial Plaza by 25%, and will increase the number of people working in the high-rise by 60%, with more growth possible in the near future.
“We’re being careful” in keeping the initial growth to around 500, Thor said. “We think this business has great potential and can grow well beyond that. But we don’t know that for sure.”
Evan Plotkin, president of NAI Plotkin, which co-owns the building, recently told BusinessWest he hopes such developments create a critical mass of people downtown that could, in turn, spur additional retail, restaurants, entertainment, and even residential addresses.
But all that starts with finding those 500 workers.
“When we look at Thing5’s record, their growth has been fairly exponential, so it’s fantastic for our community,” Canavan said. “We are so thrilled to be a part of that. There are challenges of staffing this project — it’s a lot of people, and we have to interview and screen many multiples of 500, then train them. We’ve been working hard to get the word out, recruit, get a variety of ways to reach the widest audience possible.
Thor said the company has had reasonable success so far with the entry-level positions. “We’re more than satisfied with what they’ve been able to find. With some of the more skilled positions, like technology and some of the management positions, we’ve had a harder time.”
However, he noted that Thing5 has always professed a “no-barriers” philosophy of promoting from within and allowing employees to further their experience. “If you talk to the people in the company, most of them had some other position before that.”
And opportunities are what Canavan, and United Personnel, are all about.
“Something I’m always struck by is how many opportunities there are for people, even in this tough job market,” she said. “Right now, we’re seeing people we’ve placed getting into companies and creating their own opportunities. We can be a great resource for people, whether they’re going to Thing5 or somewhere else.”

Joseph Bednar can be reached at [email protected]

Employment Sections
Job Prospects Are Bright for the Class of 2012

Sally Schirner-Smith

Sally Schirner-Smith says students network, do volunteer work, take internships, and use the Internet to make themselves marketable.

There are a number of indications that the employment outlook for college seniors is fairly bright — from the strong turnout of employers at recent job fairs to statistics showing an uptick in overall hiring. Recent and upcoming graduates have other things going for them as well, especially a proficiency with technology that gives them a decided edge over older individuals competing with them for job opportunities.

Nic Wegman calls it a “competitive edge.”
He was referring to technology, and, more specifically, the ability of recent and upcoming college graduates to understand it and take full advantage of it when it comes to both handling a job and applying for one.
“Their relationship with technology is seamless and almost intuitive,” said Wegman, executive director of the Career Center at the Isenberg School of Management at UMass Amherst, citing just one of their strengths.
His colleague, Jeff Silver, touched on another. “Our graduates have a real edge,” concurred the director of Career Services at UMass Amherst, adding that more than 60% of its undergraduates complete internships that allow them to show off their skills and network with professionals in their field.
And although local experts say it’s a little early to project how the class of 2012 will fare after graduation, indicators are bright. “Employers booked every space we have for a job fair in February; in the past, it was more challenging to get them to sign up,” said Silver, adding that an employer networking event in New York City this month reached maximum capacity in terms of employers, as did an engineering fair last fall.
“We had employers in the hallway,” he recalled. “It’s a positive sign because in the past we had to call companies and go through our database to find people who were hiring. But this year employers are running to us.”
Deborah Pace, director of employer relations at Western New England University, said a job fair held in November for the class of 2012 attracted 45 employers who “had openings and were willing to hire graduates.”

Barbara Kautz, director of the Career Center at Springfield College

Barbara Kautz, director of the Career Center at Springfield College, says today’s college graduates offer advanced Internet skills and a tremendous amount of energy and enthusiasm.

In addition, employers who participated in the Job Outlook 2012 survey conducted by the National Assoc. of Colleges and Employers (NACE) said they plan to hire 9.5% more graduates in 2011-12 than they did in 2010-11. The majority of jobs are entry- level positions, but NACE reports the average salary offer for grads in the class of 2011 rose 6% over the previous year’s average, soaring from $48,288 to $51,171. However, career experts do say there is a wide variance in those numbers because students who major in accounting, engineering, or computer fields earn far more than those who study liberal arts.
For this issue, BusinessWest talked with career experts about the prospects for the class of 2012, as well as the forces that will shape their job-search fortunes.

Progress in Degrees
Wegman works with people who are pursuing degrees in management, marketing, finance, accounting, operations management, hospitality management, and sports management.
“They’re faring better in this economy than students from higher-education backgrounds in other fields,” he said. “Companies that are hiring are looking for the skill sets they have mastered.”
He added that the buzzword, or phrase, often used by corporate recruiters is ‘transferable skills.’ Today’s business graduates have them, and Wegman said they include “the ability to solve problems using data. Our graduates are able to model and use analytics that can lead to potential solutions.”
Nearly half (47%) of students in the graduating class of 2011 who responded to a UMass survey said they had accepted a job related to their field of study before graduation, and an additional 15% had jobs three months later. “We feel very confident that, if anything, these numbers are understated,” Wegman added.
The poll’s results showed that 70% of these jobs were in Massachusetts, 11% were in New England, and 7% were in New York or New Jersey. “So the outlook for business students with a four-year degree is better than the press is portraying; they seem to be disproportionally sought after by companies in this difficult market,” Wegman said, adding the average salary for entry-level jobs his students accepted ranged from the 30s to the high 50s.
Pace agrees that students with degrees in accounting, finance, or telecommunications are in demand, and said graduates in these fields almost always have a job offer before graduation.
Their sophisticated knowledge of technology gives them an edge over older workers, said those we spoke with.
“There is no doubt that there is a generational difference,” Wegman explained. “Students can use multiple devices at the same time and process and solve so much through the efficient use of technology that it is almost mindboggling.”
Barbara Kautz, director of the Career Center at Springfield College, is also impressed by students’ advanced technological abilities. “Their comfort, savvy, and expertise can be better and more refined than those who didn’t grow up with the Internet. They may not have much work experience, but their personal involvement with technology surpasses that of many other people looking for employment,” she said.
Recent graduates in any field of study are also willing and able to research a company’s history and apply for jobs quickly online. “It’s as simple for them as ‘click, click, click,’” Pace said. “And new college graduates are adept at using Microsoft Office products.”
Kautz said the students’ ability to present information about a company works to their advantage. “If a candidate fails to demonstrate knowledge about an organization, he or she is unlikely to be hired,” she told BusinessWest.
Meawhile, many businesses use the Internet to research a candidate by viewing their Facebook or LinkedIn profiles. “They are looking for a certain level of professionalism,” Kautz said, adding that, in some instances, job offers have been rescinded if inappropriate pictures or postings are discovered. “A candidate may be a finalist for a job, but the employer wants to check the way the person represents themselves,” she explained.
Students with degrees in health care, which include physical and occupational therapy, as well as accounting, marketing, and retail management, are also in high demand. “There is opportunity for growth in these fields, and these grads don’t have the dilemma of identifying jobs that students in other liberal-arts programs have,” Kautz  said.

Smart Choices
Many students take advantage of internships, which gives them with a clear picture of what is expected in the workplace as well as an inside track with what is going on within the company.
“It provides them with an edge because most employers are looking for candidates who can help move their organization forward,” Kautz said. “And because graduates are at the beginning of their careers, they throw themselves into their work with eagerness. That’s not to say people in their 40s and 50s don’t have as much energy, but they may have some reservations or ambivalence if they’ve been laid off, which can result in a morale issue.”
Sally Schirner-Smith, director of Career Services at Bay Path College, said that school requires students to perform an internship or have experience in their field before graduation. “We have found it is very beneficial for leveraging employment. If an employer has trained a student or put them through an orientation and they are a good fit for the company and have the right skill set, it can be a win-win situation. Some students have gotten jobs as a result, because employers don’t want to lose the person if he or she is doing quality work.”
Silver said UMass is one of a handful of schools in the country that allows students to earn up to 18 credits through internships or paid co-op positions. “U.S. News and World Report rated UMass among the top 10 universities in the country for producing internships,” he said. In fact, it recently started a program that allows students from other schools to sign up for internships through UMass and earn credits for their experience.
“An internship allows students to prove themselves in front of people who are doing the hiring,” Silver explained. “When they graduate, they have a leg up if their experience is linked with good grades.”
But even if a job offer isn’t forthcoming, the students gain valuable work experience, which enhances their résumé. Volunteer work is also beneficial, so many students pursue this avenue. “If a business sees that a graduate has given his or her time as a volunteer, it tells them a lot about the person’s interest and willingness to give back,” Schirner-Smith said.
Another decided advantage is that many young people are willing and able to relocate to distant states. “Today, people have to be open to mobility and the geographic regions that offer the greatest opportunity in their field,” said Schirner-Smith.
“There are jobs out there, but if a student wants to teach, he or she may have to work in North Carolina,” Pace agreed. “There are older people who are not getting jobs because they don’t want to move. They are established and have homes and young families.”
Recent graduates at Western New England University in Springfield have done well in the job market. “About 78% of the class of 2010 got jobs in their field,” said Pace, adding that statistics have not yet been compiled for 2011 graduates. The jobs spanned a wide range of fields, but the average starting salary was between $35,000 and $45,000.  “Employers are hiring the newbies because they can pay them less money,” Pace said.
Silver said students also haven’t developed bad habits and can be molded to fit within a corporate culture.

Alternative Measures
Many students who receive a bachelor’s degree continue their education, but Pace said most do so because their field requires a graduate degree. “If a student is a liberal-arts major and wants to become a social worker, he or she generally will be required to get a master’s degree.”
However, a fair number of the 44% of graduates in the class of 2010 at Springfield College who went to graduate school did so because they believe an advanced degree is a good investment. Because they realize work experience is important, competition can be fierce for fellowships and internships. “Students recognize that challenging themselves and seeking experiences of service to others can help them develop skills and competencies that are of value to employers,” Kautz said.
Colleges also do their best to offer programs that put grads at the top of the game, including a two-day career summit at Bay Path which offers workshops, classes, and opportunities to have résumés reviewed by professionals.
But some grads prefer to take the entrepreneurial path and have launched their own companies. Pace attributes this to two factors: they want to be in charge of their own destiny and want to help the country remain strong.
“They don’t like the trends they have seen in business and the fact that jobs are being sent overseas, so they decide to grow businesses that are American-owned,” Pace said, adding that recent grads have opened a variety of businesses which range from a bakery to a diagnostic car-repair company and a vodka company. “Ten years ago, graduates would have been more reluctant to do this. Back then, they were looking for jobs within companies, but today they want to be in charge of their own success and have control of their own legacy.”

Promising Futures
Experts concur that the outlook is positive for today’s graduates. “I think the prospects for the class of 2012 are good because there has been slight growth in some industries, and right now there are companies in the U.S. that are doing well,” Pace said.
Schirner-Smith acknowledged that graduates will face challenges.
“But things are slowly improving with the economy, and we are definitely seeing more students find jobs than we did in the past,” she said. “They are working very hard to strategize for employment in their respective fields by networking, using social media, joining organizations, and going to conferences, because many jobs are never posted. These things can streamline the time it takes to find a position, so we anticipate they will have success.”

Employment Sections
Program Readies Students for Arts, Entertainment Careers

Jeanie Forray

Jeanie Forray describes the arts and entertainment field as a growth industry.


As he talked about his exploits with the bass guitar, or at least as far as organized performances are concerned, Jonathon Eells made repeated use of the past tense.
“I was in a band with some friends … we played in high school for a while, but that was pretty much it,” said Eells, his voice tailing off. But he made it abundantly clear that, while his performing days are apparently over, he very much wants to still be involved with music — and make it his career, perhaps in the realm of managing bands, individuals, or a concert hall.
“I know a lot of people who play still, and I’d like to manage a band,” he said, adding that there are many directions his passion for the industry could take. “I could also manage a venue; I just want to be around music.”
This explains why Eells became one of the first students at Western New England University to sign on for a program that gives him one of the more intriguing — and envied — answers to the age-old question, ‘what are you majoring in?’
His reply is ‘Arts and Entertainment Management,’ and it’s a comeback that he says has earned more than a few responses like ‘that’s cool,’ or ‘I wish I was majoring in that.’
But he isn’t out to impress his classmates; he’s trying to position himself for a career in a sector that many 21-year-olds are intrigued by, and one that Jeanie Forray, associate professor and chair of the Department of Management (and chief architect of the new program), believes is very much a growth field, in both the arts and entertainment realms.
“This is a multi-billion-dollar industry with a need for individuals with knowledge and skills focused on the business side of the creative enterprise,” she said. “This is considered a growth field, especially with what’s happening with technology and the Internet, and graduates of this program will be prepared for a wide range of careers.”
Alyssa Beecy certainly hopes she’s right. She is another of the students who switched into this major, and, like Eells, she has her eye on a career in music, preferably representing artists or handling bookings for a venue. She knows this is the ambition of many people, and she’s still trying to figure out the road in front of her — probably to begin with one of many large firms (most of them located in Los Angeles or New York) that manage musicians and bands.
She also wants to be positioned for other kinds of opportunities in this broad realm, and for that reason she is interning this spring at CityStage and Symphony Hall in Springfield.
“We’ll see if that changes my direction at all,” she said of her internship, adding that she’s leaving her options open regarding both what she wants to do and where the jobs are. But for now, she believes she’s in the right major at the right time.

Achievements of Note
Forray told BusinessWest that the Arts and Entertainment Management program came about the way most recent additions to the portfolio of degree offerings have — through collaborative discussions among faculty members in various disciplines.
In this case, the dialogue focused on the recognized need for a management program focused specifically on arts and entertainment — similar to how Sports Management concentrates on that still-emerging field — and how the university could meet that need.
“I have had contact with the theater instructor and the music instructor at various times, and we’ve talked about the arts on campus and the curriculum,” said Forray, who brings to the table extensive experience in television production and post-production, facilities operations and sales, and work with such production companies as Entertainment Tonight, the Disney Channel, and Paramount. “And I’ve always had an interest in somehow linking my professional background with academia.”
The answer was a new major that would address both universal aspects of business management, and issues and challenges unique to the arts and entertainment worlds. And there are many of each, she noted, listing everything from the many challenges involved with running a not-for-profit agency (a description that covers most arts-related endeavors) to the rigors of the musician-management positions both Eells and Beecy are eying.
Meanwhile, it would also dovetail nicely with an institution-wide strategic initiative to elevate the arts on campus. “It seemed like an ideal collaboration to situate arts and entertainment in the college of business in a way that would be attractive to students who have an interest in the arts, but who are not planning to be performers or creatives in the process, but rather the people behind the art, behind the scenes,” Forray said.
Students who complete the program could see their diplomas translate into a number of intriguing job titles on business cards, representing talent or managing everything from arts festivals to community theaters; orchestra companies to television stations; art galleries to historical museums, she explained.
Forray told BusinessWest that the first offering in the program this past fall, a course she taught called ‘Managing Arts and Entertainment Organizations,’ featured textbooks, some guest speakers from within the industries, and some learning by doing — and that many of the courses will unfold in the same manner.
In this case, students read both Management of the Arts and Performing Arts Management: A Handbook of Professional Practices, while also hearing from a broad range of speakers. That list include Alexander Kennedy, executive director of the Eric Carle Museum of Picture Book Art; Tina D’Angostino, interim president, and Bevan Brunelle, marketing manager for Springfield CityStage and Symphony Hall; Dawn Helsing Walters, managing director of the Milwaukee Repertory Theater; Becky Schutt, senior consultant with Festivals & Events International, and Michael Kane, managing partner of Mt. Auburn Associates, the Boston-based planning, strategy, and evaluation company that has become a leader in the creative-economy field.
“This class is an introduction to the structure of arts organizations and entertainment organizations, which tend to be somewhat different than other industries in that they have both creative and functional sides,” she explained. “Students do research on a company in an area that interests them to determine what the challenges are for that kind of organization in the current business environment, and we have a number of speakers.”
Other arts- and entertainment-specific courses include:
• Business Law for Arts and Entertainment Management, which focuses on, among other things, industry-related matters such as intellectual property, copyright, First Amendment, representing talent, provenance, and autehtication;
• Arts and Entertainment Venue Operations, which provides an overview of venue management, including issues related to various arts and entertainment facilities;
• A Seminar in Arts and Entertainment Management, a capstone course that examines contemporary issues and challenges for managers in the industry; and
• The Arts and Entertainment Practicum, which focuses on the management process involved in producing events within the arts and entertainment domain. During the course, students produce an arts or entertainment event on campus or in the local community.
As with other business and management programs at the university, internships will be a key part of the learning experience, said Forray, adding that such opportunities provide exposure to the industry, hands-on work in that field, and the potential to make a connection that could lead to employment upon graduation.
She said students like Beecy are finding internships with area organizations like CityStage and Symphony Hall, and that such experiences could help keep graduates in Western Mass., where they could become part of the effort to expand the cultural community regionwide.

The Big Finale
Eells said he looked into sports management early in his college career because he was (and still is) intrigued by that industry.
But he found that his real passion is music, which holds a number of career possibilities beyond performing, as he’s learning. If all goes well, he’ll accomplish his main goal of “still being around music,” but going much further and making it a rewarding career as well.
In other words, even though he doesn’t perform on stage anymore, he can still make some achievements of note — quite literally.

George O’Brien can be reached at [email protected]

Employment Sections
That’s the Goal of an Initiative Involving the State’s Community Colleges
Stephen Keller and  Deborah Koch.

Stephen Keller and Deborah Koch.

Jeff Hayden says it all comes down to one word: transformation.
That was his way of describing, in a succinct yet meaningful way, an initiative to assist the unemployed and underemployed that has a long name and a broad set of goals.
It’s called the Massachusetts Community College and Workforce Development Transformation Agenda (MCCWDTA), and it’s part of nearly $500 million in grants for community colleges in all 50 states that will help workers around the country. U.S. Secretary of Labor Hilda Solis called this the first step in preparing a workforce for “high-wage, high-skills fields.”
Hayden, vice president of Business and Community Services at Holyoke Community College, put it another way.
“The expectation sometimes in today’s world is that education is not meeting the needs of the workforce,” he explained, “because they’re not connected, or because there are bureaucratic systems in place that just don’t mesh with the business world. The grant will connect education to workforce in a way that transforms the systems that we have.”
Spearheaded by Quinsigamond Community College in Worcester, the MCCWDTA is a three-year, $20 million package that will involve all 15 Massachusetts community colleges, and is intended to target several industries, including health care, information technology, manufacturing, life sciences and biotechnology, clean energy, and financial services and entrepreneurship. In conjunction with the state’s workforce-development system — the local career centers — the broad goal is to find and pursue what the unemployed and underemployed need to re-enter the workforce.
As he talked about the initiative, Stephen Keller, executive vice president & chief academic officer at Springfield Technical Community College, gestured out his office window across the street to the STCC Technology Park, which houses FutureWorks Career Center. “Instead of FutureWorks working with employers and us working with employers, it’s getting everyone together at the table to talk about these issues.
“With the assistance of this grant,” he continued, “we can we create a unified approach where the one-stop centers are talking to the providers of training, who are in turn talking to the employers who are talking to the unemployed and underemployed. It’s a unified effort to create a system where someone comes in, they need a job, they’ve just been laid off, or a company is in the process of expecting layoffs, so they can contact one of the centers and we can work with the company to create some kind of training package.”
It’s a big effort, and there are many more fine points. Both men agreed that the goal is to transform not just the lives of future workers, but in many ways the entire academic process for workforce development. The MCCWDTA has been in effect since October, but there is still a lot of work to be done both at the colleges and for the Commonwealth’s administration of the grant.
Deborah Koch is director of grants for STCC and one of the design team who framed this transformative measure. As a simple means to understand the sheer breadth of what is hoped for, she used that magic word once again. “This will help transform how the community colleges deliver education, so that they can meet the needs of these dislocated workers.”

Class Action
The final draft of the MCCWDTA proposal lays out the bad news and the good news.
“In the last decade, millions of jobs requiring only a high-school diploma or less have been permanently lost to automation and overseas completion,” the abstract states. “Analysts anticipate that two-thirds of new jobs emerging in the next decade will be middle-skills jobs demanding some post-secondary education … especially true in Massachusetts, which is expected to lead the nation in middle-skills job openings in the coming decades.”
The document goes on to state that the grant isn’t just throwing money at a problem. Rather, it is hoping to address a cause, “changing the way that community colleges in the Bay State interact with one each other, the workforce-development system, public agencies, leading industry groups, leaders of government, and private businesses to transform delivery of education and training programs for workers.”
Here’s how it works:
Initially, each college will address particular strengths within their own curriculum. Keller said that STCC is focused on IT, health care, and manufacturing, and at HCC, Hayden said that his school is looking to fund the development of programs in both health care and clean energy — solar and wind — and to augment their career-counseling component.
“So we will now be able to offer career counseling to the adult student, and that’s relatively new,” he said. “We have been doing some of it, but this will give us the capacity to actually do that type of assessment, with the goal of helping that individual find what they want to do, and to get motivated in increasing their potential success.”
Koch explained some key concepts that the MCCWDTA targets. The grant allows the colleges to explore possibilities, “which is the beauty of grant funding,” she said, “so that we can meet the needs of our clientele. Workers probably have never seen themselves as college-bound, but now can consider us as a very sensible and reasonable option.”
Stackable certification is something both colleges spoke of. Koch explained it as “moving up the academic ladder,” but while being employed.
“The idea of stackable certificates is that, rather than being focused on coming and getting a two-year degree as the only indicator of your ability to do a good job,” she said, “it may be that there are steps prior to the two-year degree that will enable you to have some form of employment. You can get a job, not a high-paying job, but a job in a system or industry where there is growth. While you’re working, you can take additional courses to get you to the next step, so you can eventually have your two-year degree, but in the meantime you’re working.”
Another transformative component for the academic process is what Hayden called “the institutionalization of credit for prior learning.”
He listed the UMass Amherst University Without Walls as a good example of how this concept works. As the phrase suggests, it involves academic credit for relevant work in the business sphere, Hayden explained, adding that it hasn’t happened yet throughout the community colleges.
“In the academic world, it’s difficult to put a system like that into place where it’s widely accepted,” he told BusinessWest. “Part of this grant is to help the community colleges have broadly accepted standards for workforce and workplace-related education. An individual works at an area business after they have achieved a certain level of skill in their academic program, and they receive credit.”

Working Model
There are some limitations to the grant funding, Keller and Koch admitted.
“Some of these people may have had jobs that didn’t require college-level work, and perhaps they didn’t have a high-school diploma,” Keller said. “We’ll have to solve that problem. A lot of these moneys from the government come with a timeline, and sometimes a worker might need to learn these skill sets within a year, or a matter of months. That’s a real problem because, if a student comes to us with a low reading level, it’s going to take time to get them over that.”
Hayden said that, for those who might wish to switch fields altogether — for instance, from manufacturing to health care — the process isn’t a quick and easy fix. But with the new models of academic delivery allowed by the grant funding, it is possible.
“We know that someone who wants to be a doctor or nurse, and who has kids at home and might be on public assistance, isn’t going to be able to jump into medical school tomorrow,” he said. “But how do we get them to the point where we create some stability, get them a job, and make them aware of the career steps, the academic pathways, which they need in order to get them to where they want to be?”
Ultimately, MCCWDTA funds will help the colleges blur the lines between the ivory tower and workforce readiness. Historically, Hayden said, there has been a notion that education and workforce training are two different things.
“What this grant is saying is that they’re not,” he continued. “They might have different steps, or different components, but education and training are part of the same thing. The grant is bringing together the ideas that we need skills training, workforce-development training, and we need academic pathways and careers. And we need them to be at community colleges in an accessible way for our students.
“One of the criticisms that community colleges always get is that we try to be all things to all people,” he added. “But the mission of the community college is to take an individual where they’re at and to meet their goals, but at the same time make them aware of the education and career pathways that exist.”
With the MCCWDTA funding to help that mission become more clear, the word ‘transformation’ that everyone uses sounds less like magic, and more like people getting back to work.

Employment Sections
In Collective Bargaining, Employers Have to Watch What They Say

By FREDERICK L. SULLIVAN, Esq.

The general council for the National Labor Relations Board (NLRB) recently issued guidelines to the agency’s regional offices on prosecuting unfair labor practice charges against employers that refuse to give information to unions during collective bargaining.
Generally, under existing labor law, a union is entitled to information about the bargaining unit employees’ terms and conditions of employment. But when the requested information involves matters outside the bargaining unit, the union bears the burden of showing the relevance of the requested information to the union’s bargaining responsibilities for its unit members.
Additionally, an employer’s statements or proposals during actual negotiations may make financial or other specific and limited information relevant to negotiations — and, thus, information that the union is entitled to request and to receive. For example, employer statements of an ‘inability to pay’ or ‘cannot afford’ will trigger an obligation to provide financial information if the union requests it.
The general counsel stated that there are no magic words required to create the employer’s obligation to provide financial information. Whenever the employer’s statements and action convey an inability to pay, the obligation is established. Thus, claims of economic hardship, business losses, prospect of layoffs, a matter of survival, or a comment such as, “acceptance of the offer would enable the company to retain your jobs and get back in the black,” in the context of the particular bargaining, have been found to amount to a claim of inability to pay that gives rise to an obligation to provide requested financial information.
The general counsel told NLRB regional directors to distinguish between general claims of inability to pay that give rise to financial information obligations and other, more limited employer claims that can be the subject of a union’s demand for verification. Besides inability statements, an employer may make a statement during bargaining that, according to the NLRB, will give rise to an obligation to provide the union with specific requested information.
For example, when an employer claimed a need to be more competitive, the NLRB ordered the employer to provide the union with competitor data, labor costs, and other information relevant to the claim. General counsel said a union is entitled to information tailored to what allows the union to evaluate specific employer assertions made during bargaining.
General counsel instructed the NLRB regions to analytically distinguish between inability to pay and an employer’s obligation to provide information in response to a specific claim by the employer made during negotiations, e.g., an inability to compete.
This year the NLRB ruled that a union is entitled to specific information regarding an employer’s job-bidding practices because the employer had contended in bargaining that its wages and benefits affected the employer’s ability to get and receive job bids. The NLRB ruled that a union is entitled to information that supports or disproves an employer’s representation.
The general counsel is advising the NLRB’s regional offices to pay close attention to an employer’s words used to support the employer’s bargaining position or used as reasons to reject a union’s proposal. The NLRB is entertaining demands that an employer verify whatever it communicates to the union as the reason for the employer’s position.
Employers need to be very deliberate in how they articulate reasons for their bargaining positions. Loose, unthinking statements can be seized upon by a union to demand all sorts of data and information from the employer. Before using references to costs, competition, etc., the employer should determine if it has data to support its claim and whether it will be willing to provide the information to the union. The current NLRB is moving employers toward a position of having to verify statements that in the past may have been considered part of the bargaining banter.
Now, much more than before, with the current NLRB administration, an employer has to develop a plan for each position that it takes on each proposal and counterproposal. Plus, an employer has to calculate how it will describe its positions and how it will respond, in detail, to union questions about the employer’s reasons so as to avoid giving rise to unintended information obligations. The general counsel’s emphasis on this topic and instructions to the NLRB regional offices constitute a move toward greater power in bargaining for union representatives.

Frederick Sullivan is a founding partner with the Springfield-based firm Sullivan, Hayes & Quinn, which represents employers in labor and employment-law matters; (413) 736-4538.

Employment Sections
For Lower Insurance Premiums, it Pays to Keep Employees Fit

Healthier employees lead to lower premiums, according to numerous studies. If companies can help their workers improve their health without cutting benefits or shifting more premium costs to employees, where is the downside? After all, Fortune 1000 companies have been using wellness programs for years to combat the rising costs of health care.
So, the question is, why aren’t smaller companies using this proven method to lower their health care costs?
Randy Boss, a risk architect for Ottawa Kent Insurance in Jenison, Mich., helps companies implement successful wellness programs. And he says he can understand how employers feel.
“They’re frustrated because most likely they have tried things that didn’t work,” said Boss. “There seems to be a wellness vendor on every street corner these days and many use ROIs from Fortune 1000 wellness programs as their own, yet they had nothing to do with that program.”
All wellness programs are not equal! This is a very important problem and something companies need to understand when selecting the appropriate wellness program for their company.” Secondly, Boss says, “businesses tend to think short-term and not long-term, and expect to see solid and immediate savings on their health care costs.”
Yet, the benefits of having healthy workers transcend reduced health care costs, including workers’ compensation and lower absenteeism. Healthy workers are less prone to injury and when injured, they recover quicker than less healthy workers. Conversely, out-of-shape workers are at a higher risk for injury and healing is often delayed and complicated by other health factors. If workers change and modify their lifestyle and reduce their health risks, medical costs decline.
While this may seem intuitive, the connection between wellness and workers’ compensation has been slow to take root. The reasons appear to be separate risk-management departments overseeing workers’ comp and group health, concerns about expanding the employers’ liability for work-related injuries, a focus on workplace safety rather than workers’ health, and a number of small companies with high workers’ comp costs that do not offer health insurance have all been contributing factors. Still, one of the major areas of concern for employers is an out-of-shape employee.
According to a recent Duke University study, the cost of obesity among full-time employees is estimated to be $73.1 billion a year. This is the first study to quantify the total value of lost job productivity as a result of health problems, which is more costly than medical expenditures.
The report recommends that employers promote healthy foods in the workplace, encourage a culture of wellness from the CEO on down, and provide economic and other incentives to employees who show signs of improvement. And there is evidence that this plan can work for employers.
A University of Michigan study of a Midwest utility company’s workplace wellness program found that over nine years, the utility company spent $7.3 million for the program and reaped $12.1 million in savings. Medical and pharmacy costs, time off, and worker’s compensation factored into the savings. The study, which took into account a number of costs, including indirect costs of implementing wellness programs, such as recruitment and the cost of changing menus, showed that wellness programs work long-term even though employees aged during the course of the study.
Overall, the program cost the employer $100 per employee. The cost of lost work time, workers’ compensation, and pharmacy and medical expenses among employees who participated each year increased by $96, compared with a $355 increase among employees who did not participate.
This is good news for employers. Amid heightened cost pressures and leaner staffs brought about by the prolonged economic downturn, employers need to reduce all types of absences to help maintain productivity. While employers tend to focus their energies on controlling the highly visible health care costs, which are more easily shifted, there are significant opportunities to control other costs with wellness programs.
On average, employers can see a 30% reduction in workers’ compensation and disability claim costs, according to a review of 42 published studies involving the economic returns of wellness programs. Moreover, such programs will reduce the costs of absences that, according to the 2010 Kronos/Mercer Survey on the Total Financial Impact of Employee Absences, add up to 8.7% of payroll costs, more than half the cost of health care.
It stands to reason that healthier employees will use less sick time. But ultimately, companies need to make a commitment to helping their employees stay in better shape.
“Employers should focus on health and wellness at work,” says Boss. “Businesses should allocate 2% to 3% of their budget to an effective program that includes at least 90% participation by employees and a wellness coach on site to effect behavior change.”
Although budget and company size will dictate the type of program a company can undertake, there are five steps that companies should take before launching a wellness program:
Evaluate. Know your cost drivers. Analyze workers’ compensation, health care, and absenteeism data to identify common issues and trends. Understand the legal regulations governing wellness programs.
Do a workplace assessment. Examine the physical and cultural framework in which the wellness program will operate. Consider opportunities for on-site physical activity, partnerships with community wellness providers, local gyms or health and nutrition classes, on-site vending machines and cafeteria, etc. Identify the interests and motivation of employees as well as barriers to employee participation through surveys, wellness committees, along with an analysis of past efforts.
Educate. For several years, businesses have been shifting more of the costs of health insurance to workers through increased premiums and higher deductibles. Since 2005 workers’ contributions to premiums have gone up 47%, while wages have increased 18%. Employees are feeling the pinch. Show them how participating in a wellness program can affect premiums as a result of making less use of medical care.
Obtain management support. A wellness program will not succeed without the ongoing support of management. Communicate the goals of the program and assess the commitment of supervisors and management.
Identify goals and metrics for measuring success. When implementing a wellness initiative, senior management will want to see a return on investment. Establishing a consensus on the goals or metrics for measuring the success of the program will help shape the program and ensure its success.
When it comes to implementing a wellness plan at your place of business, it’s really all about risk versus reward. And the rewards can be huge, but only if the plan is properly implemented and the management team is committed to its success.

Preston Diamond is managing director and co-founder of the Institute of WorkComp Professionals (IWCP), based in Asheville, N.C. In 2010, IWCP created a sister organization, the Institute of Benefits & Wellness Advisors, that trains, tests and certifies select insurance professionals to apply the concepts of risk management to benefit; (828) 274-0959.

Employment Sections
Employment Board’s Strategic Plan Identifies Challenges, Game Plans

Bill Ward of the REB

Bill Ward says that one of the goals of REB’s new plan is to have the organization become known as the leading source of regional labor market information and innovative ideas.


The days when a college degree or training certificate combined with years of experience were enough to ensure job security and a steady path toward advancement have all but disappeared.
Today, rapid advances in technology and outsourcing have made job competition fierce. In fact, one of the key findings in the recently released Regional Employment Board of Hampden County Strategic Workforce Development Plan for Hampden County 2011-2013 is that life-long learning is essential to job creation, retention, and the economic health of the region.
The report, which took nine months to produce and involved partnerships, collaborations, a retreat, and data compiled over a six-year period, paints a clear picture of the state of the region’s economy, workforce trends, challenges, and opportunities for growth.
REB Executive Director William Ward says the plan also creates a framework for solutions to the identified challenges and covers a broad continuum, which begins at the pre-school level and runs into the future, addressing gaps that local businesses anticipate over the next decade.
“The REB is embarking upon a new and more expansive strategic direction, and we’re looking at workforce development in a more comprehensive way, because we want to build a more prosperous community,” Ward explained. “One of the essential components of a high quality of life is safe, secure employment with adequate pay.”
Meanwhile, he continued, there is a direct relationship between the number of people with the requisite skills to fill open positions and the strength of the economy in Western Mass.
“When a company inquires about moving to a new location, one of its top three questions is, ‘what is your workforce like?’ he told BusinessWest, adding, “people call it ‘talent management.’ So, the REB looks at jobs and their connection to human capital and views it in terms of supply and demand. We ask what employers are looking for and then look to see whether we are producing sufficient numbers of people to meet their needs, or overproducing them.”
Ward said many jobs have moved to Boston, which has an economy based largely on higher education, health care, and financial services, due to the abundance of qualified talent there.
REP staffers Kelly Aiken and David Cruise

REP staffers Kelly Aiken and David Cruise are focusing on training in health care and precision manufacturing, respectively, to meet the needs of businesses today and in the future.

Still, health care is the largest employer in Western Mass., and the area boasts a large number of precision manufacturing companies not found in the Boston region, he said. These two sectors play prominently in the report, along with the need for more education for people along the continuum.
Ward said that last year, more than 20,000 area residents sought employment assistance at the REB’s one-stop career centers in Springfield and Holyoke (FutureWorks and Career Point, respectively), but fewer than half were able to secure jobs. At the same time, many good-paying positions went unfilled, especially in health care, precision manufacturing, human services, and financial services. The reason? A lack of qualified candidates.
Kelly Aiken, the REB’s project director of Health Care Initiatives, said it’s critical that the curriculum at local schools and training centers is in line with both the needs of industry and job seekers. “Education doesn’t move as fast as industry, so we had to figure out a way to ensure a continuum for learners and career pathways. These are main threads that run through the report,” she said.
The REB doesn’t train people, but it is the “go-to place” for companies to find out how they can find qualified workers or obtain grants or other assistance to help them train their workforce or hire new people,” said Ward, adding that the organization uses federal dollars to set up training programs and facilitates the infrastructure between education and local companies.
“This is a business-led organization, and our role is to ensure that state and federal investments in workforce development are wisely spent and have a good return on investment,” he continued. “The REB’s new strategic plan is data driven and we aim to be the leading source of regional labor market information and innovative ideas for advancing workforce development.”
The REB develops, plans, and contracts with providers to hold workshops for people in the job market through its one-stop career centers, and also community colleges and training schools. It also works hand-in-hand with businesses to create internships and increase work-based learning opportunities that align closely with the needs of industry.
“The jobs that have left this region are not coming back,” Ward explained. “And if new jobs emerge, people will need new skills, so workforce training is integral to our mission.”

Learning Curves
Springfeld and Holyoke have been earmarked as Gateway Cities with high levels of poverty and comparatively high dropout rates within their school districts, and those figures play a significant role in the REB’s report.
Ward said recent research shows that 74% of students who don’t read well in third grade will continue to have difficulty, which can lead to dropping out of school and lost opportunities. And local MCAS scores show gaps in the areas of reading, science, and technology — areas directly related to the types of jobs that will be available to graduates in the future. The picture doesn’t get better at the community college level, where one of every three students drops out because their schooling is too costly or they need too much remediation.
“Although Massachusetts ranks number-one in public education and the use of technology, the problem is that we have pockets and gaps within the community with very low achievement,” Ward explained. “Springfield and Holyoke are two of those pockets, so we need to make an above-average investment to close the educational skill gap. That’s why a strategic plan for our area is very different than one for Boston or Cambridge would be.”
The REB has several initiatives in place to expand family literacy. One is a pilot program called “Talk, Read, Succeed,” which is a collaboration between Springfield Public Schools, the United Way, Springfield Housing Authority, and the Irene E. and George A. Davis Foundation. The goal of this early-literacy project is to help ensure that children from 200 families in two Springfield public housing developments are proficient readers by the end of third grade.
Ward said studies show that the vocabulary of first-grade students is directly related to their environment. Children from poor neighborhoods and homes are deficient in this area, and once they start school, they usually experience learning setbacks every summer.
The staff members in “Talk, Read, Succeed” will work with families to help them increase their children’s vocabularies, and will also provide programs to help improve the odds that students will retain what they learned in school. In addition to helping children, “we’re also going to set up literacy programs for parents who want to learn English or get a GED,” Ward said.
The Hasbro Summer Learning Initiative is another program with a similar goal. In its third year, it serves about 2,000 children up to age 12 during the summer. Ward said the data is very clear that students in the program are making gains every summer instead of losing what they learned.

Making Connections
The new workforce plan also reinforces the REB’s commitment to partnerships. Ward said government cannot pay the entire bill for ongoing education, and that local businesses need to make investments in workforce development to remain competitive.
“They need to see it as an investment, not as a cost. Although we focus on adults, youth is the pipeline of the future and that begins at the pre-kindergarten level and goes up to age 21,” he explained. “We have to find ways to prepare our youth, stem the dropout rate and increase the graduation rate. It’s not simple, but we need to manage our human capital because it is the only way to ensure that the supply will meet the demand.”
Precision manufacturing is one of the areas targeted in the new plan, and David Cruise, director of Business and Employer Services, has been working with the Western Mass. Chapter of the National Tooling and Machining Assoc. (WMNTMA) to make gains in this arena using data collected from 33 local employers over a period of six years.
Last year these employers added 103 new jobs, which represents a 8.6% increase over the previous year. In addition, their sales increased 9.5% over the previous year to about $21 million.
“The sector is growing, and the REB has targeted it as having significant long-term potential for the area,” Cruise said. “The work they are doing is not going offshore, so we are trying to have the Pioneer Valley become ‘Precision Valley.’ We have companies here with the technology, leadership, and the skilled workforce to become what can be known as a precision manufacturing hot spot.”
WMNTMA and REB have joined forces, and are offering 34 evening courses for incumbent workers. They are also working diligently to encourage junior high school students and even elementary school students to to consider manufacturing — a sector that that has taken some public relations hits over the years as plants have shut down and jobs have moved overseas — as a viable career option.
In addition, local employers are donating equipment to schools, staging workshops and conducting tours of their facilities to showcase the types of jobs and environments they offer, and attract young people.
“The continuum is important, so we have put together a training network that utilizes the resources at several local companies along with local vocational technical high schools and Springfield Technical Community College, which is a major venue because it has a mechanical engineering technology program,” Cruise said. “Incumbent employees are volunteering for this training, and classes are held at these sites four nights a week.”
The new workplace plan also recognizes the industry’s concerns over its graying workforce.  “The owners of precision machining companies are very concerned about how they will replace those individuals. They expect to lose 25% to 27% of their employees over the next decade,” Cruise said.
Health care is also a major focal point of the new strategic report. “The plan highlights the fact that we are actively engaged in convening and building partnerships to ensure the region has a quality health care workforce,” Aiken said, adding that there is a major focus on jobs in elder care that will open up due to the fact that Baby Boomers are aging.
In fact, the face of the medical field is changing, and Aiken said health care workers of the future will need to plan to work in long-term care, home health, and community based venues instead of setting their sights only on acute care facilities or hospitals.
“It is our job to consistently stay in front of industry needs, which we do through partnerships, data collection, changing curriculums, and matching people with jobs,” she told BusinessWest. “One of the key themes of the strategic plan is how to do a better job defining and promoting seamless career pathways. Health care is changing dramatically, and it is a challenge to marry sector initiatives with federal funds to build a system that will support people on their continuous lifelong journey.”
In short, cooperation and investment in education is critical, and strategic workforce collaborations are more important than ever before.

The Bottom Line
Officials at the REB recognize that their goals are ambitious, but they plan to measure their progress, and are guardedly optimistic about the future.
“What is new about our sector initiatives is the realization that people need to learn outside of their silos,” Aiken explained. “Ongoing, sustained partnerships are required to ensure that we are always ahead of the game.”
Ward agreed. “The report is a call to action,” he said. “Everyone in the community needs to work more closely so the size and preparedness of our current and future workforce will make us more competitive as a region.”

Employment Sections
Presenteeism Is a Growing Workplace Challenge

Bob Oldenberg

Bob Oldenberg says that in an era of two-income households, parents are bringing more stress and anxiety with them to the workplace.

Everyone knows what absenteeism is — staying home from work due to sickness or some other reason. Not everyone has heard of its counterpart, presenteeism — but anyone can understand the concept, which is basically coming to work but being too sick, distracted by personal issues, or just plain disinterested to get much done. It’s a major cost to employers — and a growing problem, as technology provides new ways to waste time on the job. While it’s impossible to eliminate presenteeism entirely, some human-resources experts say effective communication between management and workers can reduce its impact.

Virtually everyone has shown up at work under the weather, with nagging allergies, a nasty cold, or a more serious chronic condition.
Or they’ve spent the workday anxiously fretting over their failing marriage, their kids’ failing grades, or their parents’ failing health.
Or they’re just, well, failing to get anything done, arriving at the office more in the mood to post on Facebook and text their friends than earn the money they’re being paid.
All of these situations fall under the umbrella of presenteeism, which is a term not everyone has heard, yet is a concept anyone can understand.
Originally, presenteeism signified the opposite of absenteeism, explained Sandy Reynolds, executive vice president of the Employer’s Resource Group at Associated Industries of Massachusetts (AIM). “It meant somebody who came to work when they were sick because they wouldn’t get paid at home. And there is a cost to having people come to work when they’re sick, in terms of reduced productivity.
“Over time,” she continued, “in the business community, the definition has been expanded to people who are at work who are either not well or distracted by child-care issues, elder-care issues, marital problems, discipline issues with their kids — in general, people who are coming to work but are not fully productive because of some health-related or family-related issue.”
And for employers, it’s a monumentally costly issue. According to the Society for Human Resources Management, absenteeism costs U.S. companies $118 billion annually in medical expenses and lost productivity. But presenteeism — stemming from illness, stress, family and personal issues, and what the society calls an “entitlement mentality” — costs companies an estimated $180 million.
Other estimates are even higher, and most studies admit that it’s not an easy number to pin down. And it’s not a problem that can ever be totally eradicated — as long as human beings, and not machines, are doing the work.
“Many times in the traditional work world, things are happening in our lives that are out of our control,” said Patricia Guenette, vice president of Human Resources for Square One, the Springfield-based early-education provider. “They could be marital issues, financial issues, educational issues — a variety of things can happen in everyday life, regardless of your status.”
If this broader definition of presenteeism is a relatively new concept, that’s partly due to the fact that today’s professionals bring more personal baggage with them to work because no one’s at home to focus on these issues.
“In very many families, both parents are working,” said Bob Oldenburg, director of the Baystate Employee Assistance Program in Springfield, a department of Baystate Health.
“If you look back a generation ago, you typically had a working father and a mom at home, which freed up the dad to focus on work,” he continued. “Those days are long gone; even in intact families, quite often both people are breadwinners in order maintain a certain standard of living, and that creates pressure because neither may be available to deal with what’s going on at home.”
Reynolds, Guenette, and Oldenburg were among the panelists at a recent seminar on presenteeism sponsored by AIM and the Economic Development Council of Western Mass. They spoke to BusinessWest about reasons employers need to hear such a discussion, and what they can do to help workers who are struggling to balance work and life — and often falling short in both realms.

Present and Unaccounted For
Presenteeism is a fairly new concept, Oldenburg said.
“It was developed over the past 15 to 20 years or so, and while the term can sound pejorative, I think it’s important to point out that there’s a variety of demographic trends driving this issue. All of us can identify a time when we fell into the category of being at work but not being as efficient or productive as we could be.”
Indeed, the reasons for a notable uptick in presenteeism — and corresponding loss of productivity — are many, but most reflect changes in the modern workplace. They include:
• Two-income households and more working mothers. As Oldenburg noted, the past 40 years have seen a dramatic demographic shift in how families divide work and home duties. Where the 1950s model saw a working father and a mother holding down the home front and its attendant child-care duties, the modern family is more-often characterized by two incomes, or, in many cases, working single mothers.
This means that, when a child is too sick to go to school, or other household issues arise, one parent’s workday is often disrupted.
“One thing I urge employees to do is be better-prepared to deal with unexpected circumstances and have back-up plans for when a child suddenly becomes ill or a child needs to be picked up from school,” Guenette said.
If someone doesn’t have child-care plans they feel comfortable with, she added, “often their mental status isn’t there at all; while at work they’re thinking about the care of their child — is the child getting nurtured? Is the child eating? All those things reduce their level of productivity at work. If they had an appropriate backup plan, it’s an easier transition, and then they can really focus on going to work and giving it their all.”
On the flip side, many parents use their limited sick days to stay home when their children are home from school with an illness, and consequently don’t have any when they’re sick themselves — which risks the spread of illness throughout the office, thereby compounding the effects of presenteeism in its classic form.
• The ‘sandwich generation.’ This is a term that descibes people who are both raising children and providing some level of care to their elderly parents — while, in many cases, holding down full-time jobs. Needless to say, the distractions from the home front can mount quickly, Oldenburg noted.
“That’s a really new concept, the reality that we have a generation of people at work dealing with issues at both ends of the spectrum,” he said. “These pressures are pushing on people who are trying to work while meeting the challenges from two generations, above and below.”
• The ‘knowledge economy.’ “Before,” Oldenburg said, “many workplaces just needed your arms and legs; if you put the widget in the right place and didn’t stick your arm in the machine, that was fine. People were needed for what they could do, not their hearts and minds.”
But today, he continued, “the economy has moved in a direction where workplaces, in order to be most effective, need not only your arms and legs, but hearts and minds. That kind of engagement requires a higher level of attention and ‘presentness,’ if you will.” And that can magnify everyday distractions to the point of seriously hindering productivity.
At the same time, he said, the global economy has forced many companies to scale back and require greater productivity from each employee — making each distracted worker more of a liability to the business than he or she used to be.
• The rise of the Internet. A 1999 study sponsored by the Employers Health Coalition calculated that lost productivity from presenteeism is 7.5 times greater than that from absenteeism. That statistic has only risen since then, as the Internet — not to mention texting and other high-tech communications — has become a much more ubiquitous use of office time, and not just for work-related duties.
“It’s so much easier today to look busy because so much work is done on the computer, and unless you have all the computers facing your doorway, it’s a huge problem for employers,” Reynolds said. “Employees spend an unbelievable amount of time surfing the Web. It’s a lot easier to look busy when you’re not doing the work you’re supposed to be doing.”
• Everything else. It was easier to gauge the extent of presenteeism when it simply meant coming to work sick, but including every other distraction in the definition makes it tougher for employers to get their arms around.
“Whether it’s asthma, allergies, or chronic conditions, people might be at their desks but not productive because of how they’re feeling physically,” Oldenburg said. “But it’s more than that: anything that’s going on that keeps people from being active and engaged at work — including interpersonal or relational issues — may drive presenteeism.”

Human Resources
In the face of what must seem like overwhelming amounts of wasted time, many employers are asking what they can do to reverse the trend toward presenteeism. Equally important, Reynolds said, is what they should not do.
“Any time an employee is at work and is not able or willing to give 100% effort, it’s a problem for the employer,” she conceded. “But they can’t solve people’s personal issues. While they should give people information about resources available to them, and encourage them to take advantage of those resources, if they try to solve their problems, it’s a disaster.”
That said, any personal distraction is an issue for employers who are paying for time focused on the job.
“Ultimately the jobs have to be done,” Reynolds said. “Don’t be oblivious to what’s going on in the company, but be realistic about what you can provide and the ultimate reason the company is there and the employee is there. The best employers are not heartless; they care very much, but they realize they don’t have a magic pill, and they can’t solve everyone’s problems.”
So what can they do? She and others pointed to employee-assistance programs (like Oldenburg’s in the Baystate system) and other human-resources outreach efforts that can link employees with outside resources to help them deal with personal, financial, or family matters.
“There’s no way to eliminate presenteeism 100%, but you can diminish it greatly using a variety of different resources,” Guenette said. “Having resources to help in those difficult circumstances, and somebody to turn to on a consistent basis, is usually a big help for employees.”
Part and parcel of the employee-assistance process, Oldenburg said, is understanding the needs of the company’s workers.
“Because Baystate is a health care organization and we are a woman-dominated workplace demographically,” he explained, “in addressing presenteeism, Baystate wants to look at the kinds of issues showing up primarily for women. The goal is knowing what kinds of challenges are facing your workforce and the variety of ways you can get at that.”
Square One’s Guenette agreed. “You really need to know the demographics of your workplace, and understand the needs of your employees, to be able to respond to those needs,” she said. “If the workplace is mainly from the Baby Boom generation, their needs will be different than an organization where most employees are females and in their childbearing years.”
Another key factor, Oldenburg said, is knowing the difference between employee satisfaction and employment engagement. His organization and others are starting to move toward surveying workers on both.
“It’s management’s responsibility to know what’s going on when productivity or performance is suffering. It’s an issue,” Reynolds said. “It’s all about whether an employee is engaged and willing to give effort toward their job.
“You may have an employee who’s very satisfied; he likes the company and is paid adequately,” she added. “Yet, he may not be very engaged at all in the work he should be doing. I think that was an eye-opener to some people in the room” at last month’s seminar.
Guenette said good employers understand, for example, why parents (especially first-timers) will fret over leaving their child in the care of someone new, which is why it’s important that a working mother or father plan ahead for such contingencies. But, in the same way, employers can plan ahead too, by understanding the unique personal needs of their workforce.
“The sooner you begin to identify and address these issues, the better it’s going to go for the organization and the employee,” Oldenburg explained, adding that employers can also model good wellness habits — healthy snacks in vending machines, posted signs about handwashing and infection control — that cut down on the number of employees who come to work sick.
Meanwhile, he added, “there are many ways in which supervisors and managers can check in with employees and identify when there might be an issue, and point people in the right direction.”
Guenette agreed that communication is key.
“Our workforce knows they’re valued, and as an employer, you want to work with them to handle their issues,” she said. “When you give them opportunities and resources to choose from, it makes the whole situation much better for them, and for us as an employer.”
Meaning that life goes on — but the work gets done.

Joseph Bednar can be reached at [email protected]